The Daily From Fit For Social

Are you visible online? Is it easy for your clients and customers to understand the value that you offer in comparison to your competitors? Now is the time for action and I'm here to help you. Send me a message if a quick call would be helpful to position you for what's ahead for all of us.

If you find yourself in a difficult situation where you are isolated or are working remotely or away from your colleagues or team, this is a great opportunity to improve your skills online and learn the basics of tools such as LinkedIn Facebook and content creation.

The main aim of marketing is to turn attention into customers and clients over time. Is your marketing doing this successfully? If it's not, it might be time for a rethink...

Do you know how to use the basic tools at your disposal to make content and deliver it as quickly as possible? A tiny amount of education and learning can help you to make things happen.

Set daily targets to keep you accountable and ensure you show up for your online audience. We are all forgotten very quickly online today if we don't show up consistently.

When you know what you want to be known for, you can use social media to demonstrate your expertise at scale.

We grow significantly through knowledge and education. If you face a fear when it comes to social media and content production, find some strength through new knowledge and support.

It's a very simple, straight line process but it takes a great deal of work and effort to reap the rewards.

Data always tells the story of how effective your actions really are.

It will help you to deliver a straight line to sales using social media if you put in the effort and make it work everyday.

Be known for something and put all of your efforts into creating content on this one topic at scale.

This is the goal of social media marketing today for everyone in B2B.

Creating content is never going to win on its own.

Be relevant to your audience and stay that way. Use the online tools and platforms that they hang out on every day.

Making sure your profiles on platforms such as LinkedIn are up-to-date and have your contact information clear and visible could be the difference between picking up retainers or being just another lawyer or accountant hoping for the phone to ring.

I've also got a couple of other interesting data points in this post about content marketing and how critical it is to get your Social Media channels in good shape today. Thanks for listening!

A lots changed in the two years we've been away, but a lot has also stayed the same in the world of Social Media...

Be prepared to make changes in order to get the results you want. Some simple and small changes can have a huge impact.

Goals help you get there and can make the process much more enjoyable, especially when you begin to hit targets and build a loyal following and see growth in your business or organisation.

The Thought Leadership opportunity in Australian professional services is still wide open for firms and individuals. Are you going to take step up?

Do you know your objectives?

Post on a regular basis to make the most of the attention on your business that social media generates

Think like a media channel and your approach to social media will change for the better. Start putting people on and delivering content your audience wants to see and hear.

Market like it's 2017 - give you audience what they want and where they want it.

Don't spend lots of money! When you know what you're doing, you'll know what you need that can enhance and improve your content. At the start, just work with what you have.

Where are your people online? Use data to understand where your audience hangs out regularly and the things they care about.

The social media boost to networking - use it to stay in touch with your contacts.

What do you want to be know for? Make this your focus of your content.

Failure can be a big part of success. Follow the data and you will know what gets results and leads to success.

Picture your audience to make your message more compelling

Use goals to keep you focussed when times get tough and you're questioning why you are creating content online.

My first workshop in Sydney is taking place at the end of October. Find out more at learnsocialmediaaustralia dot com.

Consistency builds trust

Offer your channels to other content creators

Driving emotion

Lunchtime learning session

The Winning Content Formula will get you results.

Give your platform to others and everyone wins!

Engagement and authenticity. Not automate and outsource!

Storytelling as the power move. Create the narrative of your life

Overcome resistance and good things will happen

The cocktail party analogy is still the best one to demonstrate how relationships are built online

Data tells the story every time. Use it to find your audience

Have you considered podcasting? If not, it's worth doing the research and giving it a try.

Outsource content production? Think again. It may be damaging your brand

Become more visible in your marketplace using content marketing

Stay in this for the long haul and good things will happen. Patience is the hardest thing but it's the secret to long term success.

Go where the attention is to make sure you get noticed, too

Market like it's 2017 and pay attention to what gets results at the best price today.

Consistency will really help your audience find your content

Does your website hit the mark? All your social media efforts could be in vain if it doesn't.

Sometimes 1000 followers can provide better results than 100,000

The mirror of human behaviour is what social media really is.

The difference between networks and communities helps you know who to communicate with on what topics

How do I grow my follower numbers? Very regular question for me and my response is not what you might expect

Try the new advertising tools because the old ones just don't work so well any more.

Set your objectives first and you can create content with real purpose, targeted at your audience

Create platforms in order to spread your good ideas to a broader community

The Compound Interest Approach to Content - look at content in the same way.

Those who develop the highest quality content will cut through the noise and win.

Avoiding FOMO - it can cost you large amounts of wasted time, energy and cash

Use emotion to power strong engagement

Look at Facebook for B2B marketing in Australia. LinkedIn still strong but losing its appeal over time.

Don't just make noise, make things happen

Instagram and Australia - some useful data that you need to know if you're in retail

Persistence pays in the game of social media marketing

The movie studio model of content production is tried and tested.

Have a simple system to do more on social media in less time

Run a test using written and video content and you'll see the power of video today

You can grow your sales using social media tools if you understand the part that content plays. Listen in for more.

3 b2b content ideas to help you up your content game.

Use these ideas to help you improve your overall engagement on social media

It takes time to build your brand online

Go where your audience is • Four big trends to consider