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The Daily From Fit For Social

The Daily From Fit For Social

By Ian Mountford
Daily thoughts on strategy and practical examples for getting the best out of social media marketing for businesses.
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Is your strategy ready for the recession?
Are you visible online? Is it easy for your clients and customers to understand the value that you offer in comparison to your competitors? Now is the time for action and I'm here to help you. Send me a message if a quick call would be helpful to position you for what's ahead for all of us.
01:52
March 23, 2020
Use isolation to level up your skills
If you find yourself in a difficult situation where you are isolated or are working remotely or away from your colleagues or team, this is a great opportunity to improve your skills online and learn the basics of tools such as LinkedIn Facebook and content creation.
01:58
March 16, 2020
The importance of conversion
The main aim of marketing is to turn attention into customers and clients over time. Is your marketing doing this successfully? If it's not, it might be time for a rethink...
00:53
March 8, 2020
Have you got the basic skill set?
Do you know how to use the basic tools at your disposal to make content and deliver it as quickly as possible? A tiny amount of education and learning can help you to make things happen.
00:40
February 28, 2020
Show up to make things happen
Set daily targets to keep you accountable and ensure you show up for your online audience. We are all forgotten very quickly online today if we don't show up consistently.
00:48
February 20, 2020
How do you future proof your marketing today?
When you know what you want to be known for, you can use social media to demonstrate your expertise at scale.
01:07
February 16, 2020
Use education to overcome your fear
We grow significantly through knowledge and education. If you face a fear when it comes to social media and content production, find some strength through new knowledge and support.
01:06
February 13, 2020
What's the route to cash from online content?
It's a very simple, straight line process but it takes a great deal of work and effort to reap the rewards.
00:46
February 10, 2020
Do you know the data for your online activity?
Data always tells the story of how effective your actions really are.
00:56
February 6, 2020
Spend as much time as you can on engagement
It will help you to deliver a straight line to sales using social media if you put in the effort and make it work everyday.
00:41
February 2, 2020
What do you want to be known for?
Be known for something and put all of your efforts into creating content on this one topic at scale.
00:45
January 30, 2020
Take the conversation offline as fast as you can.
This is the goal of social media marketing today for everyone in B2B.
01:07
January 27, 2020
Social Media is a game of two halves
Creating content is never going to win on its own.
00:52
January 23, 2020
Market like it's 2020
Be relevant to your audience and stay that way. Use the online tools and platforms that they hang out on every day.
01:24
January 19, 2020
How do I decide who to put on a retainer?
Making sure your profiles on platforms such as LinkedIn are up-to-date and have your contact information clear and visible could be the difference between picking up retainers or being just another lawyer or accountant hoping for the phone to ring.
01:58
January 16, 2020
60% of consumers found out about your brand from Social Media
I've also got a couple of other interesting data points in this post about content marketing and how critical it is to get your Social Media channels in good shape today. Thanks for listening!
01:36
January 12, 2020
And we are back!
A lots changed in the two years we've been away, but a lot has also stayed the same in the world of Social Media...
02:39
January 9, 2020
15 November 2017
Be prepared to make changes in order to get the results you want. Some simple and small changes can have a huge impact.
00:51
November 15, 2017
Stay on track
Goals help you get there and can make the process much more enjoyable, especially when you begin to hit targets and build a loyal following and see growth in your business or organisation.
01:03
November 10, 2017
Make your claim!
The Thought Leadership opportunity in Australian professional services is still wide open for firms and individuals. Are you going to take step up?
00:54
November 8, 2017
7 November 2017
Do you know your objectives?
00:24
November 7, 2017
Regularity pays
Post on a regular basis to make the most of the attention on your business that social media generates
00:48
November 5, 2017
3 November 2017
Think like a media channel and your approach to social media will change for the better. Start putting people on and delivering content your audience wants to see and hear.
01:03
November 2, 2017
How do your audience consume?
Market like it's 2017 - give you audience what they want and where they want it.
01:03
October 31, 2017
Be patient with the $$$s
Don't spend lots of money! When you know what you're doing, you'll know what you need that can enhance and improve your content. At the start, just work with what you have.
01:01
October 27, 2017
Use data to understand markets
Where are your people online? Use data to understand where your audience hangs out regularly and the things they care about.
01:14
October 24, 2017
19 October 2017
The social media boost to networking - use it to stay in touch with your contacts.
00:35
October 18, 2017
16 October 2017
What do you want to be know for? Make this your focus of your content.
00:42
October 16, 2017
Failure plays a part
Failure can be a big part of success. Follow the data and you will know what gets results and leads to success.
00:43
October 10, 2017
Picture your audience
Picture your audience to make your message more compelling
00:40
October 9, 2017
Use goals to stay focussed
Use goals to keep you focussed when times get tough and you're questioning why you are creating content online.
01:28
October 4, 2017
FAO Australia listeners!
My first workshop in Sydney is taking place at the end of October. Find out more at learnsocialmediaaustralia dot com.
01:20
October 3, 2017
Consistency builds trust
Consistency builds trust
01:02
September 26, 2017
Offer your channels
Offer your channels to other content creators
00:40
September 25, 2017
Driving emotion
Driving emotion
00:42
September 24, 2017
Lunchtime seasion
Lunchtime learning session
00:23
September 21, 2017
The Winning Content Formula
The Winning Content Formula will get you results.
00:46
September 19, 2017
Give your platform to others
Give your platform to others and everyone wins!
00:52
September 15, 2017
Engagement and authenticity
Engagement and authenticity. Not automate and outsource!
01:29
September 14, 2017
Storytelling is the power move
Storytelling as the power move. Create the narrative of your life
00:26
September 13, 2017
Overcome resistance
Overcome resistance and good things will happen
01:17
September 12, 2017
The cocktail party analogy
The cocktail party analogy is still the best one to demonstrate how relationships are built online
01:21
September 11, 2017
Data tells the story
Data tells the story every time. Use it to find your audience
01:32
September 8, 2017
Considered podcasting?
Have you considered podcasting? If not, it's worth doing the research and giving it a try.
00:29
September 5, 2017
Outsource content production?
Outsource content production? Think again. It may be damaging your brand
01:16
September 4, 2017
Become more visible
Become more visible in your marketplace using content marketing
00:52
September 2, 2017
Stay in this for the long haul
Stay in this for the long haul and good things will happen. Patience is the hardest thing but it's the secret to long term success.
01:30
September 1, 2017
Go where the attention is
Go where the attention is to make sure you get noticed, too
00:27
August 31, 2017
Market like it's 2017
Market like it's 2017 and pay attention to what gets results at the best price today.
00:50
August 29, 2017
Consistency
Consistency will really help your audience find your content
00:33
August 28, 2017
Does your website hit the mark
Does your website hit the mark? All your social media efforts could be in vain if it doesn't.
01:30
August 27, 2017
Look for micro influencers
Sometimes 1000 followers can provide better results than 100,000
00:44
August 24, 2017
The mirror of human behaviour
The mirror of human behaviour is what social media really is.
00:55
August 23, 2017
A network is not a community
The difference between networks and communities helps you know who to communicate with on what topics
01:17
August 22, 2017
How do I grow my followers?
How do I grow my follower numbers? Very regular question for me and my response is not what you might expect
01:26
August 21, 2017
Try the new advertising tools
Try the new advertising tools because the old ones just don't work so well any more.
01:02
August 17, 2017
Set your objectives first
Set your objectives first and you can create content with real purpose, targeted at your audience
01:17
August 15, 2017
Platforms for your ideas
Create platforms in order to spread your good ideas to a broader community
00:54
August 14, 2017
Compound interest for content
The Compound Interest Approach to Content - look at content in the same way.
00:51
August 11, 2017
Quality content will win
Those who develop the highest quality content will cut through the noise and win.
00:31
August 10, 2017
Avoiding FOMO
Avoiding FOMO - it can cost you large amounts of wasted time, energy and cash
01:14
August 8, 2017
Emotion builds engagement
Use emotion to power strong engagement
01:11
August 7, 2017
Look at Facebook for B2B
Look at Facebook for B2B marketing in Australia. LinkedIn still strong but losing its appeal over time.
01:21
August 5, 2017
Don't just make noise!
Don't just make noise, make things happen
01:23
August 4, 2017
Instagram and Australia
Instagram and Australia - some useful data that you need to know if you're in retail
01:34
August 3, 2017
Persistence Pays
Persistence pays in the game of social media marketing
00:46
August 2, 2017
The movie studio model
The movie studio model of content production is tried and tested.
01:22
August 1, 2017
Have a simple system
Have a simple system to do more on social media in less time
01:13
July 31, 2017
Run a simple test
Run a test using written and video content and you'll see the power of video today
00:43
July 29, 2017
Use content properly!
You can grow your sales using social media tools if you understand the part that content plays. Listen in for more.
02:01
July 28, 2017
3 b2b content ideas
3 b2b content ideas to help you up your content game.
01:37
July 27, 2017
Tips to help you get noticed
Use these ideas to help you improve your overall engagement on social media
01:02
July 26, 2017
It takes time
It takes time to build your brand online
00:41
July 25, 2017
Go where your audience is
Go where your audience is • Four big trends to consider
04:09
July 20, 2017