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How To Grow Your Fitness Business

How To Grow Your Fitness Business

By FitNation
The best source of industry knowledge for fitness entrepreneurs and employees across the globe. Whether you are a personal trainer, corporate wellness company, gym owner or yoga teacher, we are here to provide you with the most up-to-date information and advice for your fitness business. You'll learn more about everything from marketing to growth and retention strategies and keeping your customers engaged. Each episode we are joined by a mix of expert speakers, from co-founders to coaches. Don't forget to subscribe!
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S1E14: Bill McBride on Life as the President & CEO of Active Wellness

How To Grow Your Fitness Business

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S4E3: A Masterclass on Membership Sales with Alan Leach
'A Masterclass on Membership Sales with Alan Leach'  -How to attract new members  -A walkthrough of his ideal Membership sales process -Setting your teams up for continuous success  ------  Here's a link to Alan's bio  - https://www.ihrsa.org/about/board/alan-leach/#His LinkedIn  - https://www.linkedin.com/in/alanleachmarketing/?originalSubdomain=ie
59:25
March 24, 2022
S4E2: 2022 Outlook with Mike Evans
Are you interested in the trends shaping the fitness industry now and in the future?Here we speak with Mike Evans to uncover and delve into what we can expect to see as we emerge from the pandemic. Mike served in the British Army for 11 years. Since then, he has become an expert in the art of developing people, shifting cultures, and establishing movements to achieve common goals, missions, and visions. This includes working with some of the fitness industry’s biggest brands, from Virgin Active to Holmes Place and Good Life.Discover more exciting voices fuelling the fitness industry: https://fitnation.co/
41:49
February 18, 2022
S4E1 How to Run Facebook Ads for Fitness Businesses
Are you a fitness entrepreneur looking to run engaging, successful Facebook ads? Then look no further - we have the ideal podcast for you!On this episode of FitNation we speak to Jono Petrohilos, the Co Founder and Director of Fitness Education Online. They are one of the world's largest providers of online education and professional development courses for Fitness Professionals, with over 15,000 Facebook members alone. What’s more, Jono happens to be Australia's 2020 Fitness Educator of The Year! Discover how to leverage Facebook ads to grow your business, learn about best practices and targeting advice, and understand more about the benchmarks and metrics that really matter.
47:52
January 20, 2022
S3E8: Pump Up Your Brand! A Masterclass in Media Coverage, Online Marketing and PR
Attention all fitness entrepreneurs! This is not one to be missed. On this extra special episode we have fitness and media experts Kristen Crowley and Jill Bunny, founders of reFRAME Your Biz brand bootcamps, which were created to help fitness and wellness professionals build a brand that makes money. Sound good? Read on... Kristen is a TV host, ex-news anchor and PR and Media coach and combined with Jill Bunny, certified Functional Medicine Health Coach and CBT-Neuroscience expert, they have all the pieces in place to help you with actionable tips and insights in getting your fitness brand media ready.
55:19
November 17, 2021
S3E7: Don't Get Sued - Making Fitness Laws Simple with Conscious Counsel
Our weekly podcast is made possible by Virtuagym and GoCardless. Virtuagym and GoCardless. Virtuagym is a leading provider of fitness software. Click on the link to request a free demo: http://bit.ly/VirtuagymEN GoCardless is on a mission to take the pain out of getting paid for businesses with recurring revenue. Discover them here: https://gocardless.com/ What you can expect from this session: How to stay safe and secure when dealing with contracts, laws and waivers A simple, refreshing, informed way to approach the law How to form legal agreements that are relevant to the fitness industry When it comes to the law, you don’t know what you don’t know. This leaves you vulnerable to being held liable, getting sued and putting your entire business and assets at risk. That’s why it’s so important to put your trust in someone who lives and breathes wellness and the law, has done their due diligence and truly has your best interest at heart. We understand the confusion, overwhelm and intimidation that traditionally accompanies dealing with the law. That’s why Conscious Counsel was created. They're here to bring a refreshing, simple, informed and approachable way to get legal agreements that actually protect your business & are relevant to the fitness industry. After helping hundreds of studio owners and fitness professionals with their legal agreements, we know exactly what you need to stay safe & secure. Say bye-bye to stress and uncertainty, and say hello to security and peace of mind!Cory Sterling is the founder of the heart-leading law firm Conscious Counsel, a lawyer, small business owner and group fitness instructor. He wrote The Yoga Law Book and has served hundreds of clients in the health and fitness space all across the world, the majority of whom own or operate a fitness/health studio. Cory won the award for "Highest Rated Session" at MindBody Bold, amongst a field of the health and fitness leading minds and best presenters. He is the only lawyer who has completed the MindBody Business Consulting Program in order to learn overall best business practices for the wellness industry. Discover more exciting voices fueling the fitness industry: https://fitnation.co/
35:25
October 14, 2021
S3E6: Fix These Top 6 Mistakes When Growing Your Fitness Business Online with Laura St John
Our weekly podcast is made possible by Virtuagym and GoCardless. Virtuagym and GoCardless. Virtuagym is a leading provider of fitness software. Click on the link to request a free demo: http://bit.ly/VirtuagymEN GoCardless is on a mission to take the pain out of getting paid for businesses with recurring revenue. Discover them here: https://gocardless.com/ Whatever you're thinking, THINK BIGGER. Laura St John of Strong Confident Living joined the show to tell us how this fitness couple went from 1 studio to a global phenomenon through the online fitness world. Strong Confident Living combines mindset classes with training programs, to ensure that you are operating at your most optimal level as a fitness entrepreneur. What you can expect to hear about in this discussion: How to stretch your mindset to think bigger How to reach your audience in any area of the world How to package a training program How to translate the engaging energy you offer in-studio, but through the camera (huge problem we see with most people going online!) How to package and scale up How to land big partnerships How to have the vision then the attitude to get there. Special offers for FitNation listeners from Laura St John, Mindset Coach at Strong Confident Living Getting Started $19 Intro for 6 weeks of access to all of Laura's mindset classes at http://strongconfidentliving.com/laura Lifetime Access 50% off lifetime access of Laura's mindset classes use "FITNATION" coupon at checkout when you choose lifetime access http://strongconfidentliving.com/laura Free Private Facebook Community https://www.facebook.com/groups/strongconfidentliving Fitness Affiliates Wanted Do you want to increase client retention while generating another source of income? Laura's mindset classes are a perfect addition to your fitness offering! Self-paced on-demand mindset classes are designed to help your fitness clients create a positive body image, remove fear of failure and self-sabotage, and keep them on a clear path toward their goals with you. It's a proven 1-2 punch to keep your clients motivated and your fitness business soaring. Strong Confident Living shares a 50/50 revenue split with affiliates so as you offer Laura's mindset classes through your own custom affiliate link, you will be paid out monthly. We help you grow your business as you help others crush their goals. Win/win/win! Learn more! For partnership or affiliate information, email: Laura@strongconfidentliving.com
41:59
September 29, 2021
S3E5: Securing investment for your fitness business with Socius Investment
Our weekly podcast is made possible by Virtuagym and GoCardless. Virtuagym and GoCardless. Virtuagym is a leading provider of fitness software. Click on the link to request a free demo: http://bit.ly/VirtuagymEN GoCardless is on a mission to take the pain out of getting paid for businesses with recurring revenue. Discover them here: https://gocardless.com/ This week we had double-trouble on the podcast! We were joined by Andy Kay and Mhairi Fitzpatrick from Socius Investment, here to speak to Alex about what exactly investors are looking for when investing in fitness businesses. Key points: How to secure investment for your business An overview of what to expect during an investment evaluation process Fitness industry valuations, what that means for the industry - and YOUR business Socius Investing was founded in 2014 by Andy and Mhairi and is aimed at partnering with entrepreneurs and accelerating growth in SME's primarily within the leisure sector. They help entrepreneurs and business owners build value much faster than might otherwise be possible. We invest money in you; bring know-how and have a wealth of relevant experience. Sign up for more exciting events at https://fitnation.co/webinar
01:02:39
August 27, 2021
S3E4: How to Scale your Fitness Franchise with James Cotton
Our weekly podcast is made possible by Virtuagym and GoCardless. Virtuagym and GoCardless. Virtuagym is a leading provider of fitness software. Click on the link to request a free demo: http://bit.ly/VirtuagymEN GoCardless is on a mission to take the pain out of getting paid for businesses with recurring revenue. Discover them here: https://gocardless.com/ This week we chatted to James Cotton, Franchise Development Director at Franchise My Business. Have you taken your fitness business to the next level and are ready to expand? Make sure to listen back to this special episode to find out how, from the same guy who helped the uber successful roll-out of Anytime Fitness UK! What you can expect to hear about in this discussion: Guidelines for turning your fitness business into a franchise; scaling from a single location to many sites Successful practices of industry-leading franchisees (+ pitfalls to avoid) Tips for managing a franchise at scale With more than 15 years' experience providing executive level business services within the franchise industry, James has a background in providing hands-on leadership, direction, and business growth. He was heading up operations and growth for two of the UK’s largest franchise brands with more than 350 franchise units between them. More recently, James has provided consultancy services to a number of franchisors and a large private equity backed franchise buy-out. James' work in franchising has ranged from the development of new franchise brands, turnaround projects, to managing growth in domestic and international markets, including a franchise roll out across Scandinavia. Skilled in developing and implementing strategies that improve awareness, market share and profitability, James will ensure your franchise scales effectively and operates in line with the best franchises in the industry. Sign up for more exciting events at https://fitnation.co/ webinar
53:37
August 19, 2021
S3E3: How to build outstanding fitness experiences with Tom Skyrme
Our weekly podcast is made possible by Virtuagym and GoCardless. Virtuagym and GoCardless. Virtuagym is a leading provider of fitness software. Click on the link to request a free demo: http://bit.ly/VirtuagymEN GoCardless is on a mission to take the pain out of getting paid for businesses with recurring revenue. Discover them here: https://gocardless.com/ This week we chatted to Tom Skyrme from Affinity Spaces, who came to reveal how you can build outstanding fitness experiences for your clients. Affinity Active Spaces are looking to answer three vital questions that will change the state of health & fitness delivery. What does health truly mean and how can we work to advance it holistically? How do we create desirable spaces to evolve health at scale now and into the future? What makes health development meaningful and accessible to everyone?​ Affinity's mission is to fundamentally change the way health is perceived through the creation of active spaces. Active spaces are not a type of facility such as a health club, big box or boutique, nor is it a franchise or workout. It is an ideology, the next evolution to the gym as we know it. They are a company dedicated to supporting the dynamic and holistic health problems of the modern world. Tackling inactivity, obesity, mental health and social health with strategies that resonate most with the consumer to build lasting commitment to health. Our main topics of discussion: Getting online more effectively Building experiences that retain members Why organisations should adopt a ‘Space Station’ model (and what that means) Sign up for more exciting events at https://fitnation.co/
52:15
August 06, 2021
S3E2: Learn how to generate effective leads for your gym with Steffie Bryant from GymSales
Our weekly podcast is made possible by Virtuagym and GoCardless. Virtuagym and GoCardless.  Virtuagym is a leading provider of fitness software. Click on the link to request a free demo: http://bit.ly/VirtuagymEN GoCardless is on a mission to take the pain out of getting paid for businesses with recurring revenue. Discover them here: https://gocardless.com/ We spoke to Steffie Bryant from GymSales Software about how to effectively generate leads as a gym, and which prospecting pitfalls to avoid! Steffie's career accomplishments include over 10 years of experience in the fitness industry in sales and operations both in and outside of health clubs. Her prior roles have encompassed building and overseeing high performing teams. She has a passion for teamwork and collaboration along with a true love for the wellness space. Together with Alex, they talk about: Effective Lead Generation for Gyms Prospecting Pitfalls and How to Avoid them How to Prospect with Limited Resources Sign up for more exciting events at https://fitnation.co/webinar
52:05
July 06, 2021
S3E1: Tim Borys explains how gym owners can start & manage corporate fitness programs
Our weekly podcast is made possible by Virtuagym and GoCardless. Virtuagym and GoCardless. Virtuagym is a leading provider of fitness software. Click on the link to request a free demo: http://bit.ly/VirtuagymEN GoCardless is on a mission to take the pain out of getting paid for businesses with recurring revenue. Discover them here: https://gocardless.com/ We spoke to Tim Borys, CEO of FRESH! Wellness Group. He joined Alex to discuss how gym owners can start and manage corporate fitness models. Tim helps executive leaders ignite their personal and organizational potential and is creator of The Working Well Podcast. We discussed: -Workplace wellness trends -How gyms can effectively start, scale, and manage corporate fitness programs -How to create engaging health routines for traditional non-gym users in the workplace Sign up for more exciting events at https://fitnation.co/
01:08:34
June 24, 2021
S2E17: Dr. Paul Bedford, Retention Guru, talks through retention strategies to avoid using
Our weekly podcast is made possible by Virtuagym and GoCardless. Virtuagym and GoCardless. Virtuagym is a leading provider of fitness software. Click on the link to request a free demo: http://bit.ly/VirtuagymEN GoCardless is on a mission to take the pain out of getting paid for businesses with recurring revenue. Discover them here: https://gocardless.com/ We spoke to Dr Paul Bedford, also known as the fitness industry's very own Retention Guru. Paul is a researcher, international speaker and fitness industry expert on retention, attrition and customer experience. A regular face at the world famous IHRSA conventions and many others, we are proud to have him join us for an episode of FitNation to discuss the top 10 retention strategies to avoid! Paul notes there are 71 variables which can impact your retention, and will share gems from his 30 years of experience as well as his master’s degree in exercise and health behaviours and a PhD from the London Sports Institute. We discuss: How retention strategies have changed Top 10 strategies to avoid Quick, actionable insights you can take for your business How operator actions influence member reactions Sign up for more exciting events at https://fitnation.co/
57:40
June 04, 2021
S2E16: David Minton on ageism, data and politics in the fitness industry
We spoke to David Minton, who is the founder and director of The Leisure Database Company, and a true legend within the industry. David's view is that fitness was a data poor industry and we'll discuss how that led to us being totally underprepared for the crisis that hit last year. Wel also chat about how important it will be for the nation to start thinking about exercise as a form of self care for life - notably because over 75% of people who died from COVID were over 70...but only 1% of those people have a health club membership. Time for change! David talks to us about how he sees the road back to normal, as well as the role of politics within fitness, and if the industry really is ageist. David is well known for his unique industry knowledge and is in demand for his expert media commentary and public speaking. Helping businesses and individuals with the invaluable intelligence needed to make key decisions, David leads them through analysis into action, achievement and competitive advantage.  He also works with leading journalists and publications to spark debate within and create support for the leisure, fitness, consultancy and financial industries and is the recognised go-to for market trends, data and insight. Our weekly podcast is made possible by Virtuagym and GoCardless. Virtuagym and GoCardless. Virtuagym is a leading provider of fitness software. Click on the link to find out more: http://bit.ly/VirtuagymEN GoCardless is on a mission to take the pain out of getting paid for businesses with recurring revenue. Discover them here: https://gocardless.com/ Sign up for more exciting events at https://fitnation.co/
53:08
May 26, 2021
S2E15: Jamie Owens on how to work out your Customer Acquisition Cost
Jamie Owens from Hussle, the world's first fitness marketplace, talks us through exactly how (and why) to work out your Customer Acquisition Cost (over 50% of gyms they surveyed didn't know theirs!) We also discuss how to choose the right marketing channels for your business and how fitness membership models are changing. The Hussle platform targets customers who don’t currently engage with traditional gym memberships – those requiring multi-venue workouts no single operator can provide, occasional users and ‘try-before-they-buy’ customers. With gym partner locations in 96% of UK postcodes, Hussle has turned more than 30,000 of these into direct club members, brought 66,000 disengaged ex-members back and 14,000 brand new customers to gyms in the last 18 months. Our weekly podcast is made possible by Virtuagym and GoCardless. Virtuagym and GoCardless. Virtuagym is a leading provider of fitness software. Click on the link to find out more: http://bit.ly/VirtuagymEN GoCardless is on a mission to take the pain out of getting paid for businesses with recurring revenue. Discover them here: https://gocardless.com/ Sign up for more exciting events at https://fitnation.co/
47:39
May 07, 2021
S2E14: Lindsey Rainwater on how to be the best leader for your business
This week our FitNation host, Alex Von Hagen, interviews the awesome Lindsey Rainwater. Lindsey is an experienced business advisor, executive coach and the founder of the Women in Fitness Association. This interview delves into how you can become the leader your fitness business deserves. There are tips on how to build your personal brand, optimising your behaviour towards responsibility and how to create a culture of success and transformational change in your facility. WIFA is the global association supporting women in their career trajectory helping them rise to their fullest potential in business and life. Lindsey is a widely published author, has been featured in many podcasts, books, and facilitated keynote talks and workshops. In 2017, IHRSA (International Health, Racquet and Sportsclub Association) recognized her as a “Rising Star”. Our weekly podcast is made possible by Virtuagym and GoCardless. Virtuagym and GoCardless. Virtuagym is a leading provider of fitness software. Click on the link to find out more: http://bit.ly/VirtuagymEN GoCardless is on a mission to take the pain out of getting paid for businesses with recurring revenue. Discover them here: https://gocardless.com/ Sign up for more exciting events at https://fitnation.co/
54:12
April 28, 2021
S2E13: Your Personal Training UK unlock the secret to becoming the ultimate personal trainer
James Lorey and Aaron McCulloch from Your Personal Training UK shared their insights on changing attitudes towards personal trainers and how not to get left behind in this tide of change. From personal trainer to virtual trainer, this webinar took us back to basics and then back up to speed about how to succeed in today’s dynamic fitness market. Our weekly podcast is made possible by Virtuagym and GoCardless. Virtuagym and GoCardless. Virtuagym is a leading provider of fitness software. Click on the link to find out more: http://bit.ly/VirtuagymEN GoCardless is on a mission to take the pain out of getting paid for businesses with recurring revenue. Discover them here: https://gocardless.com/ Sign up for more exciting events at https://fitnation.co/
56:34
April 13, 2021
S2E12: Jennifer Halsall-de Wit reveals quick wins for your digital marketing strategy
Jennifer Halsall-de Wit is no stranger to complex marketing strategies, and in this webinar, she intends to get straight to the core principles of fitness marketing. As the Chief Operating Officer at The Women in Fitness Association, former International Retention Manager for Basic-Fit, and Director of Personal Training at GoodLife Fitness, she’s got the right expertise to guide fitness marketers on their journey towards sustainable marketing strategies. Our weekly podcast is made possible by Virtuagym and GoCardless. Virtuagym and GoCardless. Virtuagym is a leading provider of fitness software. Click on the link to find out more: http://bit.ly/VirtuagymEN GoCardless is on a mission to take the pain out of getting paid for businesses with recurring revenue. Discover them here: https://gocardless.com/ Sign up for more exciting events at https://fitnation.co/
56:28
March 25, 2021
S2E11: John Briggs shares how to get your fitness business into financial shape
John Briggs has a bone to pick with gym owners who shirk from taking financial responsibility for their fitness business. And, as a gym owner, the founder and CEO at Incite Tax and Accounting, and author of Profit First for Microgyms, he has a thing or two to say on the matter.  In this week's podcast, John explains some of the biggest obstacles fitness business owners face when it comes to managing their cash flow. He educates us on accounting best practices and reveals ways to avoid burnout while trying to live paycheck to paycheck.   Our weekly podcast is made possible by Virtuagym and GoCardless. Virtuagym and GoCardless.  Virtuagym is a leading provider of fitness software. Click on the link to find out more: http://bit.ly/VirtuagymEN   GoCardless is on a mission to take the pain out of getting paid for businesses with recurring revenue. Discover them here: https://gocardless.com/  Check us out at https://fitnation.co/
01:03:54
March 19, 2021
S2E10: Carl Smith predicts the tech-dominated, post-pandemic personal training landscape
Want to learn how to effectively coach clients during these trying times and set up a future-proof personal coaching business? Have a listen to this week’s guest speaker, Carl Smith. Carl is the Founder of Concept Fitness Consultancy, and he has been advising thousands of fitness professionals for the past 25 years.  In this webinar, he focuses specifically on how personal trainers can set themselves up for long-term success.   This podcast is made possible by our sponsors, Virtuagym and GoCardless.  Virtuagym is a leading provider of fitness technology for coaching, member engagement, and club management. Click on the link to find out more: http://bit.ly/VirtuagymEN   GoCardless is on a mission to take the pain out of getting paid for businesses with recurring revenue. Discover their innovative payment infrastructure here: https://gocardless.com Sign up for free to listen to next week’s expert here: https://fitnation.co/webinar
01:23:25
March 16, 2021
S2E9: Ted Vickey explains how to use data to reinvent your business
In this information-rich world, there is a special art when it comes to unpacking the intricacies of data. Our speaker this week, Ted Vickey, points out disruptive health technology as the future for fitness and explains how you can successfully master it.  Ted is the CEO and President of FitWell as well as a professor at Point Loma University who is an expert in the health technology market. His unique branch of study coupled with his rambunctious personality makes understanding the use of technology that much easier!  Our weekly podcast is made possible by Virtuagym. Virtuagym is a leading provider of fitness technology for coaching, member engagement, and club management.  This webinar is made possible by our sponsors, Virtuagym and GoCardless. Virtuagym is a leading provider of fitness technology for coaching, member engagement, and club management. Click on the link to find out more and book your free demo: http://bit.ly/VirtuagymEN GoCardless is on a mission to take the pain out of getting paid for businesses with recurring revenue. Discover their innovative payment infrastructure here: https://gocardless.com/
01:06:12
March 08, 2021
S2E8: Big Tech & the Fitness Industry – A panel discussion on the future of fitness
In this unique panel discussion, we explore how big tech changed the fitness game forever.  Meet the top minds behind CLMBR, Matrix, Life Fitness, and Virtuagym, and get their take on competing against tech giants. We answer pressing questions about surviving in this new tech-saturated fitness landscape and get predictions for the future.   Speakers: Hugo Braam – Co-founder & CEO of Virtuagym Avrum Elmakis – CEO of CLMBR Stefan Wild – Digital Experience Manager at Life Fitness Andrew Kolman – Senior Director of Technology & Business Development at Matrix (Johnson Health Tech) We will cover the following topics and many more, including audience questions: What is the future of the total consumer experience, both at-home and in-facility? How is big tech changing consumer needs and demands? What are the most effective marketing strategies in this new landscape? Will small and medium fitness businesses still be relevant? This webinar is made possible by our sponsors, Virtuagym and GoCardless.  Virtuagym is a leading provider of fitness technology for coaching, member engagement, and club management. Click on the link to find out more and book your free demo: http://bit.ly/VirtuagymEN GoCardless is on a mission to take the pain out of getting paid for businesses with recurring revenue. Discover their innovative payment infrastructure here: https://gocardless.com/​ Check us out at https://fitnation.co/
01:28:28
February 25, 2021
S2E7: Shari Castelli shares how ClassPass uses data to create engagement & loyalty
ClassPass burst onto the fitness scene in 2013, and at the helm of their international growth is their Director of Partner Expansion, Shari Castelli. Shari graced the screens of millions of viewers when she appeared on Good Morning America – and now, she's here to tell you how you can get the most use out of your user data.  Delve into the world of data and how you can use it to predict trends in the fitness industry – and learn how you can use these predictions to create meaningful outcomes for members.  Our weekly podcast is made possible by FitNation, which brings you the latest in industry knowledge and news sourced from fitness entrepreneurs and employees across the globe.  This webinar is made possible by our sponsors, Virtuagym and GoCardless. Virtuagym is a leading provider of fitness technology for coaching, member engagement, and club management. Click on the link to find out more and book your free demo: http://bit.ly/VirtuagymEN GoCardless is on a mission to take the pain out of getting paid for businesses with recurring revenue. Discover their innovative payment infrastructure here: https://gocardless.com/ Check us out at https://fitnation.co/. You can learn more about Shari here: https://www.linkedin.com/in/sharicastelli
36:12
February 19, 2021
S2E6: Rike Aprea's straightforward approach to client engagement in a time of crisis
This week, we sat down (virtually) with Personal Trainer and Fitness Consultant Rike Aprea to speak about top client engagement strategies. Rike's approach to her clients is refreshingly candid: she puts the client experience first. By making this the cornerstone of her company's success, she safeguards retention, loyalty, and her own freedom to innovate upon her business even during a time of crisis.  Our weekly podcast is made possible by FitNation, which brings you the latest in industry knowledge and news sourced from fitness entrepreneurs and employees across the globe. Check us out at https://fitnation.co/. You can learn more about Rike here: https://kaizenupyourlife.com/ This webinar is made possible by our sponsors, Virtuagym and GoCardless. Virtuagym is a leading provider of fitness technology for coaching, member engagement, and club management. Click on the link to find out more and book your free demo: http://bit.ly/VirtuagymEN GoCardless is on a mission to take the pain out of getting paid for businesses with recurring revenue. Discover their innovative payment infrastructure here: https://gocardless.com/
01:10:46
February 10, 2021
S2E5: Designer Sarah Mannerings explains how to create a gym space that works for online and offline classes.
In this week's episode, we unpack the basic principles of designing an experiential gym space for virtual and live classes with Sarah Mannerings, creative genius behind ultra high-end London gym, Rowbots. With years of experience as a Brand and Interior Design Specialist for the fitness & wellness industry, Sarah is no stranger to out-of-the-box gym design that's sure to maximize engagement and accelerate growth – for both online and offline classes.  Our weekly podcast is made possible by FitNation, which brings you the latest in industry knowledge and news sourced from fitness entrepreneurs and employees across the globe. Check us out at https://fitnation.co/. You can learn more about Sarah here: https://www.sarahmanneringsstudio.com/ This webinar is made possible by our sponsors, Virtuagym and GoCardless. Virtuagym is a leading provider of fitness technology for coaching, member engagement, and club management. Click on the link to find out more and book your free demo: http://bit.ly/VirtuagymEN GoCardless is on a mission to take the pain out of getting paid for businesses with recurring revenue. Discover their innovative payment infrastructure here: https://gocardless.com/
01:13:49
February 04, 2021
S2E4: Steve Cotter on building endurance through perceptive kettlebell training
Steve Cotter is the world's most experienced kettlebell instructor and was named amongst Men's Health 100 Fittest of All Time. Kettlebell training is often overlooked in favour of the barbell, but according to Steve, there's more to this gym equipment than meets the eye. From utilizing a loose grip, momentum, balance, and range of motion, discover why educated kettlebell training is in a league of its own. This webinar is made possible by our sponsors, Virtuagym and GoCardless. Virtuagym is a leading provider of fitness technology for coaching, member engagement, and club management. Click on the link to find out more and book your free demo: http://bit.ly/VirtuagymEN GoCardless is on a mission to take the pain out of getting paid for businesses with recurring revenue. Discover their innovative payment infrastructure here: https://gocardless.com/
01:14:53
January 22, 2021
S2E3: DTS Fitness Education: "Better at the gym, better at life"
Driven by the motto 'better at the gym, better at life', DTS Fitness Education founder Kevin Darby and Director of Education Ben Mcdonald explain why high-quality education is the key to being the best personal trainer you can be. Listen in and learn why effective training is where your skill meets your client's will. This webinar is made possible by our sponsors, Virtuagym and GoCardless. Virtuagym is a leading provider of fitness technology for coaching, member engagement, and club management. Click on the link to find out more and book your free demo: http://bit.ly/VirtuagymEN GoCardless is on a mission to take the pain out of getting paid for businesses with recurring revenue. Discover their innovative payment infrastructure here: https://gocardless.com/
01:11:02
January 19, 2021
S2E2: Bryan O'Rourke on the COVID-19 vaccine and a 'return to normal' timeframe
Bryan O'Rourke – IHRSA board member and all-around fitness industry expert – unpacked the implications of the coronavirus vaccine with us. During the session, he remarked that the coronavirus vaccine is deeply rooted in the public's opinion of the government – which isn't promising at the moment. Yet, he shares why he believes that time will turn the torrent of skepticism into optimism regarding this new vaccine. This webinar is made possible by our sponsors, Virtuagym and GoCardless. Virtuagym is a leading provider of fitness technology for coaching, member engagement, and club management. Click on the link to find out more and book your free demo: http://bit.ly/VirtuagymEN GoCardless is on a mission to take the pain out of getting paid for businesses with recurring revenue. Discover their innovative payment infrastructure here: https://gocardless.com/
54:23
January 15, 2021
S2E1: How Mark Jenkins became a personal trainer to Beyonce and the music industry's top stars
Mark Jenkins discusses his star-studded clientele and shares his story of personal transformation, from a kid struggling with body image, to Gulf War soldier, and celebrity personal trainer to the likes of Beyoncé, P. Diddy, and Mary J. Blige, Jenkins. Get top-notch insight into training during lockdowns and be inspired by Jenkins' personal training success story. This webinar is made possible by our sponsors, Virtuagym and GoCardless. Virtuagym is a leading provider of fitness technology for coaching, member engagement, and club management. Click on the link to find out more and book your free demo: http://bit.ly/VirtuagymEN GoCardless is on a mission to take the pain out of getting paid for businesses with recurring revenue. Discover their innovative payment infrastructure here: https://gocardless.com/
01:04:21
January 06, 2021
S1E16: Dr Ludidi on intermittent fasting - is it as good for you as they say it is?
Separate fact from fiction when it comes to intermittent fasting, with Dr. Ludidi: certified nutritionist, author, and food coach. Trace the origins of this diet and learn why it's important for fitness entrepreneurs to think about nutrition. This webinar is made possible by our sponsors, Virtuagym and GoCardless. Virtuagym is a leading provider of fitness technology for coaching, member engagement, and club management. Click on the link to find out more and book your free demo: http://bit.ly/VirtuagymEN GoCardless is on a mission to take the pain out of getting paid for businesses with recurring revenue. Discover their innovative payment infrastructure here: https://gocardless.com/
01:14:35
November 05, 2020
S1E15: Sheldon McBee - A Personal Training Inspiration Story
Sheldon McBee has a Masters in Human Nutrition, is an ACE certified PT, and has over 19 years of experience in health and fitness. Discover the two books Sheldon recommends to totally upgrade your business mindset and what his proudest career moment is! This webinar is made possible by our sponsors, Virtuagym and GoCardless. Virtuagym is a leading provider of fitness technology for coaching, member engagement, and club management. Click on the link to find out more and book your free demo: http://bit.ly/VirtuagymEN GoCardless is on a mission to take the pain out of getting paid for businesses with recurring revenue. Discover their innovative payment infrastructure here: https://gocardless.com/
01:03:17
October 30, 2020
S1E14: Bill McBride on Life as the President & CEO of Active Wellness
Listen in as Bill McBride (President of Active Wellness) talks to us about how you're only as good as the people you surround yourself with, and how he finally achieved a seat on IHRSA's board of directors. This webinar is made possible by our sponsors, Virtuagym and GoCardless. Virtuagym is a leading provider of fitness technology for coaching, member engagement, and club management. Click on the link to find out more and book your free demo: http://bit.ly/VirtuagymEN GoCardless is on a mission to take the pain out of getting paid for businesses with recurring revenue. Discover their innovative payment infrastructure here: https://gocardless.com/
01:05:33
October 22, 2020
S1E13: Kate Golden shares what it takes to become an IHRSA 'Rising Star'
Kate Golden, Director of Health & Wellness Operations chats to the guys about her journey to the top of the fitness ladder, surviving and not thriving in 2020 and why your marketing should not be about making money but ensuring the health and wellbeing of your members. This webinar is made possible by our sponsors, Virtuagym and GoCardless. Virtuagym is a leading provider of fitness technology for coaching, member engagement, and club management. Click on the link to find out more and book your free demo: http://bit.ly/VirtuagymEN GoCardless is on a mission to take the pain out of getting paid for businesses with recurring revenue. Discover their innovative payment infrastructure here: https://gocardless.com/
01:08:27
September 28, 2020
S1E12: Matt Remick on what modern day success looks like in the fitness industry
Matt Remick, President of Rochester Athletic Club joins the guys to share his knowledge. Matt took over the business from his own father, and has seen the place through from the introduction of the internet to a complete image overhaul. Find out what keeps him going, and some key takeaways for your own business. This webinar is made possible by our sponsors, Virtuagym and GoCardless. Virtuagym is a leading provider of fitness technology for coaching, member engagement, and club management. Click on the link to find out more and book your free demo: http://bit.ly/VirtuagymEN GoCardless is on a mission to take the pain out of getting paid for businesses with recurring revenue. Discover their innovative payment infrastructure here: https://gocardless.com/
01:01:56
September 22, 2020
S1E11: Junior Leoso discusses the journey from student athlete to fitness entrepreneur
Junior Leoso, owner of Pacific Beach Training in San Diego joins us for the first episode of How to Grow Your Fitness Business. Junior's career spans over 20 years, and he will talk to the guys about how he went from a keen student athlete to owning 3 successful fitness businesses. This webinar is made possible by our sponsors, Virtuagym and GoCardless. Virtuagym is a leading provider of fitness technology for coaching, member engagement, and club management. Click on the link to find out more and book your free demo: http://bit.ly/VirtuagymEN GoCardless is on a mission to take the pain out of getting paid for businesses with recurring revenue. Discover their innovative payment infrastructure here: https://gocardless.com/
01:01:55
September 15, 2020
S1E10: Fitness marketing in a post-corona landscape
Discover what kind of content helps to maintain engagement with your clients. This webinar is made possible by our sponsors, Virtuagym and GoCardless. Virtuagym is a leading provider of fitness technology for coaching, member engagement, and club management. Click on the link to find out more and book your free demo: http://bit.ly/VirtuagymEN GoCardless is on a mission to take the pain out of getting paid for businesses with recurring revenue. Discover their innovative payment infrastructure here: https://gocardless.com/
01:10:04
June 23, 2020
S1E9: The pursuit of employee happiness
The guys discuss how physical and mental wellbeing can directly impact business results. This webinar is made possible by our sponsors, Virtuagym and GoCardless. Virtuagym is a leading provider of fitness technology for coaching, member engagement, and club management. Click on the link to find out more and book your free demo: http://bit.ly/VirtuagymEN GoCardless is on a mission to take the pain out of getting paid for businesses with recurring revenue. Discover their innovative payment infrastructure here: https://gocardless.com/
01:10:51
June 15, 2020
S1E8: Digital solutions - is video here to stay?
We discuss short and long term digital solutions for businesses and Hans shares his experience of the gym after lockdown. This webinar is made possible by our sponsors, Virtuagym and GoCardless. Virtuagym is a leading provider of fitness technology for coaching, member engagement, and club management. Click on the link to find out more and book your free demo: http://bit.ly/VirtuagymEN GoCardless is on a mission to take the pain out of getting paid for businesses with recurring revenue. Discover their innovative payment infrastructure here: https://gocardless.com/
01:07:59
June 10, 2020
S1E7: Turning crisis into opportunity
How do you turn crisis into a business opportunity? Find out if you should be charging your clients - and how much. This webinar is made possible by our sponsors, Virtuagym and GoCardless. Virtuagym is a leading provider of fitness technology for coaching, member engagement, and club management. Click on the link to find out more and book your free demo: http://bit.ly/VirtuagymEN GoCardless is on a mission to take the pain out of getting paid for businesses with recurring revenue. Discover their innovative payment infrastructure here: https://gocardless.com/
01:23:47
June 05, 2020
S1E6: Building a successful digital strategy for your fitness center
Discover the different options available for online workouts and common pitfalls to avoid when using Zoom. This webinar is made possible by our sponsors, Virtuagym and GoCardless. Virtuagym is a leading provider of fitness technology for coaching, member engagement, and club management. Click on the link to find out more and book your free demo: http://bit.ly/VirtuagymEN GoCardless is on a mission to take the pain out of getting paid for businesses with recurring revenue. Discover their innovative payment infrastructure here: https://gocardless.com/
01:16:12
May 25, 2020
S1E5: To charge or not to charge? What to do with gym memberships
Hear what steps other fitness entrepreneurs have taken to deal with client churn, membership freezes and cancellations. This webinar is made possible by our sponsors, Virtuagym and GoCardless. Virtuagym is a leading provider of fitness technology for coaching, member engagement, and club management. Click on the link to find out more and book your free demo: http://bit.ly/VirtuagymEN GoCardless is on a mission to take the pain out of getting paid for businesses with recurring revenue. Discover their innovative payment infrastructure here: https://gocardless.com/
01:18:12
May 22, 2020
S1E4: Connecting with clients beyond the gym
Find out best practices for operating online and how your fitness business can provide value beyond workouts. This webinar is made possible by our sponsors, Virtuagym and GoCardless. Virtuagym is a leading provider of fitness technology for coaching, member engagement, and club management. Click on the link to find out more and book your free demo: http://bit.ly/VirtuagymEN GoCardless is on a mission to take the pain out of getting paid for businesses with recurring revenue. Discover their innovative payment infrastructure here: https://gocardless.com/
56:22
May 19, 2020
S1E3: Keeping your clients engaged
We talk about how you can get a stronger sense of what to focus your fitness business on, positive actions you can take to both create optimism and strategies to navigate this time. This webinar is made possible by our sponsors, Virtuagym and GoCardless. Virtuagym is a leading provider of fitness technology for coaching, member engagement, and club management. Click on the link to find out more and book your free demo: http://bit.ly/VirtuagymEN GoCardless is on a mission to take the pain out of getting paid for businesses with recurring revenue. Discover their innovative payment infrastructure here: https://gocardless.com/
57:43
May 12, 2020
S1E2: Business phases of COVID-19
We discuss the different business stages of COVID-19 from Confusion to Ramping Up and much more.  This webinar is made possible by our sponsors, Virtuagym and GoCardless. Virtuagym is a leading provider of fitness technology for coaching, member engagement, and club management. Click on the link to find out more and book your free demo: http://bit.ly/VirtuagymEN GoCardless is on a mission to take the pain out of getting paid for businesses with recurring revenue. Discover their innovative payment infrastructure here: https://gocardless.com/
56:57
May 08, 2020
S1E1: Transitioning to an online offering
The guys give some great advice on how to stay solutions orientated during this time and how you too can create a digital offering for your clients. This webinar is made possible by our sponsors, Virtuagym and GoCardless. Virtuagym is a leading provider of fitness technology for coaching, member engagement, and club management. Click on the link to find out more and book your free demo: http://bit.ly/VirtuagymEN GoCardless is on a mission to take the pain out of getting paid for businesses with recurring revenue. Discover their innovative payment infrastructure here: https://gocardless.com/
01:02:16
May 06, 2020