We are a virtual world right now. Accept it. Will things somewhat go back to the way they were? Perhaps. But not all the way. The world was pushed forward 10+ years. Adapt, pray for the way things were, or argue with everyone that tells you you should adapt. Those are the options.
There are 3 groups of people in this audience. Those that would hate me if I said open your studio as soon as you're allowed, another that would hate me if I said wait until things really level out, and a third group that doesn't know what to think for sure and wants more insight. Which one are you?
Two big updates today. The paycheck protection program announce that they are out of money and the SBA is not accepting any more applications. Also, Donald Trump announced that he will allow the governor of each state to open up their states at their own discretion based on the low numbers that they see within their states.
In this interview, I'm with Ty Brewster and Rocco Fiorentino of Keyser Co., and we dug deep into all the ways you can negotiate with your landlord during this pandemic, as well as a role play session to hear how exactly to handle it!
Lady Strong Fitness employees, Stefanie Ortega and Briana Orozco, explain from their point of view how their fitness studio has been able to beat the Coronavirus (COVID-19) pandemic, and their attitudes towards what they need to focus on right now.
In this episode, I talk about this new project I’m working on called 30 workouts in 30 days. The concept is simple… I’m visiting a different fitness studios online program each day for the next month and then I am recording a Vlog on each experience and if you listen to this episode, you’ll hear how I’m doing it.
In this episode, I go over my experience as a consumer from the at home Fitness side. I’ve been consulting fitness studios over the last month on how to succeed during this pandemic, but now I’ve been able to jump into the consumer seat and see firsthand what I enjoy and what I don’t enjoy about the process.
This is a very difficult time. Many people are saying that it’s tough. But it isn’t tough. This is life. And life has ups and downs, twists and turns. This is a twist that you may not of expected, but you should have. Because it’s part of the game, and those that are ready to play the game will win.
If your members are quarantined you should consider this: they are in the same house every day, they are around the same people every day, they’re eating generally the same food every day, they’re doing the same things every day… Your workout should not be one of those things that repeats every day. This episode will teach you how to bring variety to your member experience.
This whole new revolution of online fitness studio experience has only existed since March 15, 2020. There’s no way you have figured out everything you could be doing right. Especially in that timeframe. Here’s how you can learn from the best in order to become the best.
This is one of the more valuable podcast episodes we've made in regards to understanding the specifics of this very misunderstood opportunity that small business owners have around the PPP, EIDA, and SBA Loans.
So you just heard the news… April 30 is the new date. What are we going to do until May to not only remain successful but find ways to increase success and continue to grow? All that in this episode here.
Many fitness studios have found a way to kill 2 birds with one stone, and that's renting out equipment. On one hand, they help their members and add value, and on the other, they make a little side cash. Here are a few things you should know before renting out your equipment.
To give away or not give away? That... is the question. And the answer is in this podcast episode where I reference my company's data, the book, Predictably Irrational by Dan Ariely, and Priceless by William Poundstone. Enjoy!
I was talking to my wife in the kitchen about her day and she was telling me about her experience while in a free trial at Lady Strong Fitness. Naturally, I found myself asking questions (AKA interviewing her) and realized, "This is a podcast episode!" So here you go!!! It's a good one!
In this dark time, we could all use a little light. So could your members and their friends. In this episode, I show you how you can highlight your members and get them to share your posts with the world and leverage that into more trials into your program.
Many of you are going to struggle, because of three things. 1.) You've never sold over the phone, 2) You've never sold online training, 3) there's a pandemic, I hear. A lot of new things to work with. These 2 tips can help you succeed.
Value stacking is a marketing strategy that's been used for centuries. Just think, "But wait... there's more!" Value stacking works when wanting to attract prospects, close prospects, and keep clients. Here's an idea I want someone to test out and give me feedback on!
Everything is video now, right? Whether it's pre-recorded or LIVE, you are using video with people in it. Cory Sterling is an attorney that specifically focuses on the health and wellness industry, and he shares a big mistake he sees studio owners making when making the switch.
The online training world is very different and we are realizing that more and more. This episode talks about us getting ahead of a problem that can easily arise without proper preparation. Nutrition and activity.
This is a new type of program you're selling, so new expectations should be set. This episode helps you reframe your mind and expectations around the results your ad campaigns and sales processes should be targeting.
How do you know if you have the Coronavirus, Influenza, or something else? With another bump in flu season coming up this next week or so, many people are going to wonder what exactly they have. David Berg explains a process to help you simplify the process so you can save time, money, and worry during this crazy time we're in.
After talking to many fitness studio owners, I’m noticing that about half of them are making a big mistake, and the other half are leveraging an incredible opportunity. Please decide wisely which half you’ll be on.
The hardest email or text your member will have to write, may be the one telling you they have to pause because they lost their job. How do you combat that? Especially if they AND their spouse lost their job. You can't. Or... can you?
It's great that you've realized advertising your new online training program works, but it won't matter if you can't sell the new leads that you're generating. Remember to create your sales scripts, role play, and optimize as you go!
Rick Mayo is regarded as one of the top fitness business experts in the industry and has coached thousands of fitness business owners over the last 20+ years. Hi track record is incredible and he explains why top business owners in the industry are spending more on marketing and advertising right now.
Have you done everything you could before Monday to prepare for a full lockdown? Obviously, no one is 100% informed or certain that this will actually happen, but there seems to be much speculation that this is what’s to come. Here’s how you can prepare as a fitness studio to in sure that you’re ready for whatever.
Allan Grossman is the owner of 5 OSTEOSTRONG locations, and has acted as the CFO for several multi-billion dollar corporations. He shares how we should be preparing for succeeding with cashflow during this pandemic.
If you're a fitness studio, you've already realized the importance of increasing your cash and margins during this pandemic to increase the likelihood of staying open. This means increasing sales still, while also decreasing costs. In this episode, we'll show you how to do it, and why it's important.
Where you right in the middle of a presale for your fitness studio during this crazy pandemic that struck the world? If you were, don't worry. There are good ways to handle the situation to still be able to do ok. Take a listen.
Have you found these podcast episodes helpful? How can you create a podcast to help your members stay informed and motivated as well? Check this episode out to learn how to quickly and easily create your own podcast with ZERO technical skills!
This is a special message from a good friend of mine named Cory Sterling. Cory is an attorney that specifically focuses on the health and wellness space and has sent me this message to share with you so that you can be aware of the different types of verbiage you need to use in your waivers and paperwork before servicing any online clients.
Feel safe that you’ve now gotten the solution with your online fitness studio option? Well… Maybe… For now. But what about in a few weeks? Have you thought about asking these questions to yourself to make sure you’re prepared for what will inevitably happen in a few weeks if you don’t do this?
I’ve gotten a chance to talk with many fitness studio owners over this past week. Some of them are running ad campaigns that are really just filling their pipeline and offering free workouts until this pandemic is over. That’s a good idea… If you know when that date is and can afford to do it. Unfortunately... zero people on this earth know exactly when that’ll be. With that fact in mind, it’s important you find a way to generate cash now through your ad campaigns… Not later.
Billy Gene Shaw is recognized as one of the top social media marketers and video marketers in the space right now. His programs have helped thousands of entrepreneurs from all over the world sell their products better and be better business owners. Billy's a good friend of mine and wanted to share this message with all of you.
Do you know if your business will be able to financially afford this crisis? It may not. However, there's only one way to tell. Learn which numbers you need to know, as well as your options, so you can determine how long you can last, and if you want to extend that life, what you can do.
If you’ve decided to start streaming your online fitness classes, you’ve probably already noticed that some of your videos more than likely have been muted by that platform. That’s because there are copyright laws and Facebook, Instagram, or whatever platform you’re using wants to make sure that the songs you’re using are legally being used. So I’ve given some great options in this podcast that you can use so you can be confident that your music choice is not only legal, but won’t be muted on these platforms.
Over the last year I’ve decided to hire a wealth manager. But I didn’t want to just hire any wealth manager, I wanted the best. So I asked my coaches who they go to. Ironically enough, several of them use the same man, Jim Dew. So I decided to hire him and was very pleased with all the advice he’s given me in the world of finance. Here are three tips he sharing on how to help beat the coronavirus.
Our job is to continue testing things until things work. I’m proud to say that we actually finally got to an ad campaign where we are promoting online training class options for those fitness studios that are not able to remain open, and actually generated a less than one dollar cost per lead in less than an hour with eight leads total driven. It’s a great start.
After working with 1000+ fitness studios and communicating with dozens and dozens of them over the last 48 hours, I’ve noticed a huge divide. A good portion of fitness studios are thinking about this one thing one way, and the other portion is thinking about it completely the opposite. And that will determine who will win or lose.
If you’ve been selling memberships to your physical location, converting to selling online programs is clearly something new to you. You may not know exactly what to do or how to do it. Here are some examples of offers that you can use to hook prospects in and ascend them up into higher tier programs down the road.
Are you prepared? What if this shut down lasts longer than 14 days? What if it last longer than 28 days? Have you considered if this actually will last longer than three months, what you would end up doing? This episode will help you re-frame your mind so that you can prepare for anything!
In this episode, I host a panel interview with 3 fitness studio owners (Brittany, Hye Jin, and Oscar). Each of them own studios in different styles of fitness ranging from HIIT, TRX, Yoga, and Pilates. They explain how they've modified their workouts to be able to still provide great value to their members from their home, and the incredible feedback they've gotten already. Some good ideas listed here as well!
Bedros is the founder of Fit Body Boot Camp, a fitness studio franchise that has 700+ locations worldwide. He's also known for putting out a lot of fitness business content and trainings to help personal trainers and fitness business owners succeed. This is a message he created for you fitness studio owners to get through this pandemic better.
Is the virus more likely to be caught at church than the gym? Check out this interesting study by David Thomas, MD, MPH, professor of medicine and director of The Division of Infectious Diseases at Johns Hopkins University School of Medicine," (The New York Times, March 8, 2020).
In this episode, I share the type of audio equipment (very affordable) you can buy in order to improve your online training experience for you and your members. This was a continued conversation with Christine DeFilippis, owner of Pop Fit Studios.
In this interview with Christine DeFilippis, owner of Pop Fit Studios, we talk about how her first day of online classes went (which was great) and how to gather and use testimonials to get more buy in from other prospects and continue to build your member-base.
The Press is looking for stories, and with fitness studios and gyms closing and people wanting to stay fit, they enjoy making stories about your studio right now. Generate a lot more awareness and leads with this strategy.