Fitness Studio Updates Through COVID-19

Fitness Studio Updates Through COVID-19

By Mike Arce
This podcast is dedicated to helping fitness studios stay informed and up-to-date on how they can still succeed during the Coronavirus/COVID-19 crisis.
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EP86 - How the PPP Will Affect Your Taxes
In this episode, I share a message that I received from my wealth manager Jim Dew on preparing me for how to understand how the PPP will affect my taxes.
03:38
May 5, 2020
EP85 - How Does EIDL Affect Your PPP Forgiveness Amount?
This is an important update that was shared by Tyler McBroom, somebody that I respect and follow for his knowledge and influence in the financial world.
02:41
May 2, 2020
EP84 - Nt Etuk, CEO of FitGrid - Awesome for Virtual Fitness Studios!
This is an amazing tool to help your fitness studio perform better virtually!
24:34
April 30, 2020
EP83 - What Your Fitness Studio Can Learn From Sesame Street
We are a virtual world right now. Accept it. Will things somewhat go back to the way they were? Perhaps. But not all the way. The world was pushed forward 10+ years. Adapt, pray for the way things were, or argue with everyone that tells you you should adapt. Those are the options.
05:51
April 27, 2020
EP82 - Should Fitness Studios Open As Soon As They're Allowed To?
There are 3 groups of people in this audience.  Those that would hate me if I said open your studio as soon as you're allowed, another that would hate me if I said wait until things really level out, and a third group that doesn't know what to think for sure and wants more insight.  Which one are you?
07:36
April 21, 2020
EP81 - Paycheck Protection Program (PPP) To Be Replenished
Senate approves deal expanding aid for small businesses, hospitals hit by coronavirus pandemic.
09:05
April 21, 2020
EP80 - PPP Out of Money, and Trump Allows States to Reopen
Two big updates today. The paycheck protection program announce that they are out of money and the SBA is not accepting any more applications. Also, Donald Trump announced that he will allow the governor of each state to open up their states at their own discretion based on the low numbers that they see within their states.
06:59
April 16, 2020
EP79 - How to Negotiate With Your Landlord | Perfect Role Play With Two Pros
In this interview, I'm with Ty Brewster and Rocco Fiorentino of Keyser Co., and we dug deep into all the ways you can negotiate with your landlord during this pandemic, as well as a role play session to hear how exactly to handle it!
42:45
April 13, 2020
EP78 - Fitness Studios Beating Coronavirus, Through the Eyes of Their Employees
Lady Strong Fitness employees, Stefanie Ortega and Briana Orozco, explain from their point of view how their fitness studio has been able to beat the Coronavirus (COVID-19) pandemic, and their attitudes towards what they need to focus on right now.
26:15
April 10, 2020
EP77 - 30 Workouts in 30 Days
In this episode, I talk about this new project I’m working on called 30 workouts in 30 days. The concept is simple… I’m visiting a different fitness studios online program each day for the next month and then I am recording a Vlog on each experience and if you listen to this episode, you’ll hear how I’m doing it.
03:35
April 7, 2020
EP76 - My Experience With At Home Fitness
In this episode, I go over my experience as a consumer from the at home Fitness side. I’ve been consulting fitness studios over the last month on how to succeed during this pandemic, but now I’ve been able to jump into the consumer seat and see firsthand what I enjoy and what I don’t enjoy about the process.
04:50
April 7, 2020
EP75- Real Entrepreneurs Will Rise During This Pandemic
This is a very difficult time. Many people are saying that it’s tough. But it isn’t tough. This is life. And life has ups and downs, twists and turns. This is a twist that you may not of expected, but you should have. Because it’s part of the game, and those that are ready to play the game will win.
08:45
April 7, 2020
EP74 - Keep Members Engaged Or They May Leave Next Week
If your members are quarantined you should consider this: they are in the same house every day, they are around the same people every day, they’re eating generally the same food every day, they’re doing the same things every day… Your workout should not be one of those things that repeats every day. This episode will teach you how to bring variety to your member experience.
05:04
April 5, 2020
EP73 - Becoming the Optimus Prime of Online Fitness Studios
This whole new revolution of online fitness studio experience has only existed since March 15, 2020. There’s no way you have figured out everything you could be doing right. Especially in that timeframe. Here’s how you can learn from the best in order to become the best.
03:48
April 5, 2020
EP72 - Paycheck Protection Program (PPP) - Everything You Need to Know [revised]
Much has changed in the last few days regarding the PPP.  Here I am with Dr. Nick Silveri and Tina Garza to discuss the updated changes you NEED to know about before tomorrow, April 3, 2020.
38:23
April 3, 2020
EP71 - EIDL (Economic Injury Disaster Loans) - Everything You Need to Know
If you're a small business, you'll want to listen into this episode, as well as episode 70 to learn about the financial options you have available to you.
15:44
April 1, 2020
EP70 - Paycheck Protection Program - Everything You Need to know About It
This is one of the more valuable podcast episodes we've made in regards to understanding the specifics of this very misunderstood opportunity that small business owners have around the PPP, EIDA, and SBA Loans.
39:28
March 31, 2020
EP69 - April 30th. Now what?
So you just heard the news… April 30 is the new date. What are we going to do until May to not only remain successful but find ways to increase success and continue to grow? All that in this episode here.
05:56
March 31, 2020
EP68 - Be Resourceful - New Govt. Programs for Fitness Studios Released
Be sure to use all of your resources and put your company in the absolute best position possible to succeed and take advantage of everything available to you!
05:45
March 30, 2020
EP67 - Fitness Studios Renting Out Equipment - Pros, Cons, and Legalities
Many fitness studios have found a way to kill 2 birds with one stone, and that's renting out equipment.  On one hand, they help their members and add value, and on the other, they make a little side cash.  Here are a few things you should know before renting out your equipment.
04:19
March 30, 2020
EP66 - Simon Sinek's - 5 Minutes on Why COVID-19 Is An Opportunity
This is a MUST watch for ALL CEOs and business owners - how Simon Sinek is handling this crisis with his team...
17:17
March 28, 2020
EP65 - This Next Week Will Feel Different For Fitness Studios
Are you already noticing a shift?  Are you more motivated?  Less motivated?  Chances are, you're one of those two. But next week is a true test.
06:08
March 27, 2020
EP64 - Are People Not Showing Up to Booked Appointments?
This episode goes over why people may not be showing up to their booked appointments, and how you can avoid them ghosting you once that happens.  
06:32
March 27, 2020
EP63 - Free Offers for Online Training Programs During COVID-19?
To give away or not give away?  That... is the question.  And the answer is in this podcast episode where I reference my company's data, the book, Predictably Irrational by Dan Ariely, and Priceless by William Poundstone.  Enjoy!
12:46
March 26, 2020
EP62 - My wife, Marjon Arce On Her Experience With Online Training During COVID-19
I was talking to my wife in the kitchen about her day and she was telling me about her experience while in a free trial at Lady Strong Fitness.  Naturally, I found myself asking questions (AKA interviewing her) and realized,  "This is a podcast episode!"  So here you go!!!  It's a good one!
17:24
March 26, 2020
EP61 - Leveraging Other Small Businesses For Leads With Matt Kafora
In this episode, fitness business entrepreneur, Matt Kafora shares a great strategy to work with other struggling small businesses to come together and find a way to build leads together.
13:57
March 26, 2020
EP60 - Fitness Studio Members Become Heroes & Referral Sources
In this dark time, we could all use a little light.  So could your members and their friends.  In this episode, I show you how you can highlight your members and get them to share your posts with the world and leverage that into more trials into your program.
03:44
March 25, 2020
EP59 - 2 Sales Tips for Fitness Studios Selling Online Training
Many of you are going to struggle, because of three things.  1.) You've never sold over the phone, 2) You've never sold online training, 3) there's a pandemic, I hear.  A lot of new things to work with.  These 2 tips can help you succeed.
06:14
March 25, 2020
EP58 - Where Your Fitness Studio's BEST Leads Will Come From During COVID-19
The best marketers and entrepreneurs already know this is the best place to get leads 24/7.  But right now, during this pandemic, this is #1.
07:01
March 25, 2020
EP57 - Idea For Fitness Studios to Stack Value With Options Through COVID-19
Value stacking is a marketing strategy that's been used for centuries.  Just think, "But wait... there's more!"  Value stacking works when wanting to attract prospects, close prospects, and keep clients.  Here's an idea I want someone to test out and give me feedback on!
04:47
March 25, 2020
EP56 - Fitness Studios Should Prepare for September 2020 to Resume Business as Usual
This doesn't mean that date is officially stated.  Not at all.  But, I want you to prepare for what's possible and if anything... be pleasantly surprised.
06:28
March 24, 2020
EP55 - Attorney Cory Sterling on Fitness Studios Going Online Legally
Everything is video now, right?  Whether it's pre-recorded or LIVE, you are using video with people in it.  Cory Sterling is an attorney that specifically focuses on the health and wellness industry, and he shares a big mistake he sees studio owners making when making the switch.
13:41
March 24, 2020
EP54 - How Fitness Studios Can Sell Online Programs Better During COVID-19
These are a few key points that you and your team are going to have to dial in on if you want to achieve maximum success when selling online fitness programs.
07:58
March 24, 2020
EP53 - Study Shows 2% of People Think This Way Under Pressure. Do you?
98% of the world thinks and acts a certain way under pressure.  How do you?
04:53
March 24, 2020
EP52 - Fitness Studios Actually Have It Pretty Good During COVID-19
Is that a bold statement?  I think so.  I also think it's a true one.
01:35
March 24, 2020
EP51: Fitness Studios Risk Losing Their Online Clients Without These 2 Features
The online training world is very different and we are realizing that more and more.  This episode talks about us getting ahead of a problem that can easily arise without proper preparation.  Nutrition and activity.
04:10
March 23, 2020
EP50 - The Mindset Fitness Studios Need to Survive COVID-19 (Coronavirus)
This is the moment when true leaders rise and fake leaders fall.  One's ability to control their mind and focus on the right things solely is what will keep them moving forward.
04:59
March 23, 2020
EP49 - The Internet You'll Need to Stream Online Workouts During COVID-19
Be sure to listen to this episode if you want to have the best streamed workouts possible.  There are a few questions this could answer around your internet needs.
02:46
March 22, 2020
EP48 - Internet Traffic Up 30% - How to Leverage That feat. Bob McIntosh
With Internet Traffic up 30% and Advertisers freezing their campaigns, lead costs and visibility has never been more in your favor.  Check out this interview with Bob McIntosh of 3 Degrees Consulting.
15:54
March 22, 2020
EP47 - Overcoming the Objection, "I Don't Think I Can Workout From Home."
As time goes on, we are learning more and more about the sales process and what needs to be addressed and practiced.  This objection seems to be #1 on the list so far.  Here's a great rebuttle.
06:52
March 22, 2020
EP46 - What Should You Pay to Acquire a New Member Now That Your Fitness Studio is Online?
This is a new type of program you're selling, so new expectations should be set.  This episode helps you reframe your mind and expectations around the results your ad campaigns and sales processes should be targeting.
06:50
March 22, 2020
EP45 - CEO of Redirect Health, David Berg Explains the Process of Getting Tested & Treated During COVID-19
How do you know if you have the Coronavirus, Influenza, or something else?  With another bump in flu season coming up this next week or so, many people are going to wonder what exactly they have.  David Berg explains a process to help you simplify the process so you can save time, money, and worry during this crazy time we're in.
26:53
March 22, 2020
EP44 - Marketing Opportunity Many Fitness Studios Are Missing During COVID-19
After talking to many fitness studio owners, I’m noticing that about half of them are making a big mistake, and the other half are leveraging an incredible opportunity. Please decide wisely which half you’ll be on.
02:41
March 22, 2020
EP43 - Philanthropic Campaign to Get More Online Training Members During COVID-19
Looking to find more ways to get leads into your online training program?  Of course you are.  Here's a great way to get good results by doing good.
04:56
March 22, 2020
EP42 - Loud Rumor Update - Online Training 2.0 In the Works!
This is an update for all Loud Rumor members and our entire community.  Stay tuned for some awesome things in the works!
03:55
March 22, 2020
EP41 - Help Your Fitness Studio Members Afford to Stay With You
The hardest email or text your member will have to write, may be the one telling you they have to pause because they lost their job.  How do you combat that?  Especially if they AND their spouse lost their job.  You can't.  Or... can you?
03:57
March 21, 2020
EP40 - Creating a Sales Process for Your Fitness Studio's Online Training Program
It's great that you've realized advertising your new online training program works, but it won't matter if you can't sell the new leads that you're generating.  Remember to create your sales scripts, role play, and optimize as you go!
02:58
March 20, 2020
EP39 - Why Fitness Business Guru, Rick Mayo Is Marketing More During COVID-19
Rick Mayo is regarded as one of the top fitness business experts in the industry and has coached thousands of fitness business owners over the last 20+ years.  Hi track record is incredible and he explains why top business owners in the industry are spending more on marketing and advertising right now.
25:54
March 20, 2020
EP38 - Important Message from Mike Arce, CEO of Loud Rumor
I wanted to take time out of my day to make sure we were all absolutely on the same page with this.  Every person, Loud Rumor member, employee, partner, I would love to have listen to this.
07:56
March 20, 2020
EP37 - Prepare For Full Lockdown Now
Have you done everything you could before Monday to prepare for a full lockdown? Obviously, no one is 100% informed or certain that this will actually happen, but there seems to be much speculation that this is what’s to come. Here’s how you can prepare as a fitness studio to in sure that you’re ready for whatever.
03:56
March 20, 2020
EP36 - Former CFO of Multi-Billion Dollar Corporations Shares Cash Flow Strategies to Survive COVID-19
Allan Grossman is the owner of 5 OSTEOSTRONG locations, and has acted as the CFO for several multi-billion dollar corporations.  He shares how we should be preparing for succeeding with cashflow during this pandemic.  
19:14
March 20, 2020
EP35 - Negotiating With Your Landlord and Vendors to Help During COVID-19
If you're a fitness studio, you've already realized the importance of increasing your cash and margins during this pandemic to increase the likelihood of staying open.  This means increasing sales still, while also decreasing costs.  In this episode, we'll show you how to do it, and why it's important.
09:35
March 20, 2020
EP34 - Your Fitness Studio Is In Presale During COVID-19. Now What?
Where you right in the middle of a presale for your fitness studio during this crazy pandemic that struck the world?  If you were, don't worry.  There are good ways to handle the situation to still be able to do ok.  Take a listen.
06:17
March 19, 2020
EP33 - Create a Podcast For Your Fitness Studio in 5 Minutes!
Have you found these podcast episodes helpful?  How can you create a podcast to help your members stay informed and motivated as well?  Check this episode out to learn how to quickly and easily create your own podcast with ZERO technical skills!
05:00
March 19, 2020
EP32 - Important Legal Info for Fitness Studios Running Online Classes
This is a special message from a good friend of mine named Cory Sterling. Cory is an attorney that specifically focuses on the health and wellness space and has sent me this message to share with you so that you can be aware of the different types of verbiage you need to use in your waivers and paperwork before servicing any online clients.
09:28
March 19, 2020
EP31 - Why Your Current Online Fitness Studio Option May Not Work in a Few Weeks
Feel safe that you’ve now gotten the solution with your online fitness studio option? Well… Maybe… For now. But what about in a few weeks? Have you thought about asking these questions to yourself to make sure you’re prepared for what will inevitably happen in a few weeks if you don’t do this?
06:06
March 19, 2020
EP30 - Your Fitness Studio Needs Cash Generating Ad Campaigns During COVID-19
I’ve gotten a chance to talk with many fitness studio owners over this past week. Some of them are running ad campaigns that are really just filling their pipeline and offering free workouts until this pandemic is over. That’s a good idea… If you know when that date is and can afford to do it. Unfortunately... zero people on this earth know exactly when that’ll be. With that fact in mind, it’s important you find a way to generate cash now through your ad campaigns… Not later.
09:16
March 19, 2020
EP29 - A Message From Billy Gene Shaw on Your Fitness Studio Beating COVID-19
Billy Gene Shaw is recognized as one of the top social media marketers and video marketers in the space right now. His programs have helped thousands of entrepreneurs from all over the world sell their products better and be better business owners. Billy's a good friend of mine and wanted to share this message with all of you.
03:32
March 19, 2020
EP28 - Will Your Fitness Studio Run Out of Money During COVID-19?
Do you know if your business will be able to financially afford this crisis?  It may not. However, there's only one way to tell. Learn which numbers you need to know, as well as your options, so you can determine how long you can last, and if you want to extend that life, what you can do.
06:29
March 19, 2020
EP27 - Music You Can Legally Use When Streaming Online Fitness Classes
If you’ve decided to start streaming your online fitness classes, you’ve probably already noticed that some of your videos more than likely have been muted by that platform. That’s because there are copyright laws and Facebook, Instagram, or whatever platform you’re using wants to make sure that the songs you’re using are legally being used. So I’ve given some great options in this podcast that you can use so you can be confident that your music choice is not only legal, but won’t be muted on these platforms.
01:58
March 19, 2020
EP26 - 3 Great Money Tips From My Wealth Manager, Jim Dew
Over the last year I’ve decided to hire a wealth manager. But I didn’t want to just hire any wealth manager, I wanted the best. So I asked my coaches who they go to. Ironically enough, several of them use the same man, Jim Dew. So I decided to hire him and was very pleased with all the advice he’s given me in the world of finance. Here are three tips he sharing on how to help beat the coronavirus.
02:48
March 19, 2020
EP25 - Online Training Marketing Talk with Will Armijo
I decided to reach out and learn from an online trainer that's sold 5,000+ people into his online training programs over the last few years.  Some good ideas generated on this call!  Thanks Will!
15:06
March 18, 2020
EP24 - $1 Cost Per Leads for Online Training Ad Campaigns!
Our job is to continue testing things until things work. I’m proud to say that we actually finally got to an ad campaign where we are promoting online training class options for those fitness studios that are not able to remain open, and actually generated a less than one dollar cost per lead in less than an hour with eight leads total driven. It’s a great start.
03:35
March 18, 2020
EP23 - MINDBODY Provides Relief For Fitness Studios That Are Mandated To Close
If your fitness studio is mandated to close, MINDBODY online is doing something awesome to help provide some relief. Check it out!
01:35
March 18, 2020
EP22 - Why Fitness Studios Will Win or Lose During COVID-19
After working with 1000+ fitness studios and communicating with dozens and dozens of them over the last 48 hours, I’ve noticed a huge divide. A good portion of fitness studios are thinking about this one thing one way, and the other portion is thinking about it completely the opposite. And that will determine who will win or lose.
06:13
March 18, 2020
EP21 - Offers to Get New Members in Your New Online Option
If you’ve been selling memberships to your physical location, converting to selling online programs is clearly something new to you. You may not know exactly what to do or how to do it. Here are some examples of offers that you can use to hook prospects in and ascend them up into higher tier programs down the road.
04:45
March 18, 2020
EP20 - What If This All Lasts 3+ Months?
Are you prepared? What if this shut down lasts longer than 14 days? What if it last longer than 28 days? Have you considered if this actually will last longer than three months, what you would end up doing? This episode will help you re-frame your mind so that you can prepare for anything!
04:45
March 18, 2020
EP19: 3 Studio Owners and Their Great Online Experience So Far During COVID-19
In this episode, I host a panel interview with 3 fitness studio owners (Brittany, Hye Jin, and Oscar).  Each of them own studios in different styles of fitness ranging from HIIT, TRX, Yoga, and Pilates.  They explain how they've modified their workouts to be able to still provide great value to their members from their home, and the incredible feedback they've gotten already.  Some good ideas listed here as well!
39:11
March 18, 2020
EP18: Message From Bedros Keuilian, Founder of Fit Body Boot Camp
Bedros is the founder of Fit Body Boot Camp, a fitness studio franchise that has 700+ locations worldwide.  He's also known for putting out a lot of fitness business content and trainings to help personal trainers and fitness business owners succeed.  This is a message he created for you fitness studio owners to get through this pandemic better.
05:18
March 18, 2020
EP17 - Some Good News Regarding COVID-19
Here are some good updates regarding this pandemic that may help you feel more at peace and understand how things are progressing.
02:55
March 18, 2020
EP16 - Can the Virus Be Transmitted By Sweat?
Is the virus more likely to be caught at church than the gym?  Check out this interesting study by David Thomas, MD, MPH, professor of medicine and director of The Division of Infectious Diseases at Johns Hopkins University School of Medicine," (The New York Times, March 8, 2020).
01:27
March 18, 2020
EP15 - Is the Audio in Your Online Classes Suffering?
In this episode, I share the type of audio equipment (very affordable) you can buy in order to improve your online training experience for you and your members.  This was a continued conversation with Christine DeFilippis, owner of Pop Fit Studios.
08:58
March 17, 2020
EP14 - Online Classes Done Right AND Getting Testimonials to Get More Members!
In this interview with Christine DeFilippis, owner of Pop Fit Studios, we talk about how her first day of online classes went (which was great) and how to gather and use testimonials to get more buy in from other prospects and continue to build your member-base.
04:48
March 17, 2020
EP13 - The Good News? It's Easier to Make The News. Interview with Christine DeFilippis, Owner of Pop Fit Studios
The Press is looking for stories, and with fitness studios and gyms closing and people wanting to stay fit, they enjoy making stories about your studio right now.  Generate a lot more awareness and leads with this strategy.
10:07
March 17, 2020
EP12 - Create an Online Option for Less Than $100
Here’s an easy way to save a ton of time and money when making the switch from studio to online when your business needs to physically close.
03:02
March 17, 2020
EP11 - Legal Advice When Converting to Online Training During COVID-19
Be sure to listen to this message from our attorneys on making sure you’re covered during this transition.
03:21
March 17, 2020
EP10 - A Connection Advantage That Never Existed Until Now
Some strategies that will allow you to build stronger relationships with members that will not only help they stay now, but could dramatically increase retention in the future as well.
04:58
March 17, 2020
EP09 - Interviewing RZone Fitness (4 Locations) on Beating COVID-19
In this interview, I sit down with Glenn and Luis, owners of 4 studios called RZone Fitness in the Miami, FL area.  They are also being asked to shut down and here's what they're doing about it.
13:16
March 17, 2020
EP07 - The Sales Play That’s Winning Over COVID-19 (The Presale Play)
Whether you're in presale or not, this play is working!  Check out how YOU can run the PRESALE play to win new members during this pandemic!
07:39
March 17, 2020
EP06 - Email Copy That Keeps Members Paying After Closing
Beth Crain, owner of BEYOND Studios (several locations), shared an email that proved to be successful in getting members to continue paying their dues even after she decided to close.
12:58
March 17, 2020
EP05 - COVID-19 SBA Loans Available
SBA to Provide Disaster Assistance Loans for Small Businesses Impacted by Coronavirus (COVID-19)
07:15
March 16, 2020
EP04 - Advertise During All This... Yes or No?
To advertise or not advertise... that is the question. And this episode is the answer.
08:05
March 16, 2020
EP03 - Creating Online Training Options
2 of the largest, most successful fitness studio franchises are doing this. Why aren’t you?
08:24
March 16, 2020
EP02 - Q&A With Successful Studio Owner on Beating COVID-19
A special gift we are doing for all LR members today during this tough time.
02:01
March 16, 2020
EP01 - How This Podcast Can Help You Survive COVID-19
Learn how to use this podcast to stay informed and make better decisions during this pandemic.
03:13
March 16, 2020