The FitPro Lead Gen Show with David Kyle & Friends
By David Kyle
The FitPro Lead Gen Show with David Kyle & FriendsJan 09, 2023
Building Bridges in the Fitness World Meet Rob the person behind the independent gym owners of UK and Ireland
Welcome to the FitPro Leadgen Podcast! In this episode, we have a fantastic guest interview with Rob, a seasoned professional in the fitness industry. Rob shares his journey from starting out as a lifeguard to becoming a leading expert in the field. With over 20 years of experience, he has seen it all and has valuable insights to share.
But this episode is not just about Rob's story. We also delve into the power of community and support in the fitness industry. Discover how Rob's Facebook group, Independent Gym Owners UK and Ireland, has grown into a thriving community of over 2,000 facility owners. From peer-to-peer support and valuable advice to exclusive membership benefits, this group has become a go-to resource for gym owners looking to navigate the challenges and trends in the industry. So, grab your headphones and join us for a fun and informative conversation that will leave you inspired and equipped to take your fitness business to the next level.
Reach out to Rob Handy on Facebook:
https://www.facebook.com/groups/739036173104233/
https://www.facebook.com/independentgyms
https://www.facebook.com/handy.robert
Follow Rob Handy on Instagram:
https://www.instagram.com/independentgymsuk/
Podcast: Chris & Erik Martinez on Beating Limiting Beliefs
In this episode, David welcomes special guests Chris and Eric to discuss limiting beliefs in the fitness industry. They share their personal journeys and how they overcame their own limiting beliefs to achieve success in the health and fitness coaching field and also delve into common limiting beliefs such as fear of getting started, fear of failure, comparison syndrome, imposter syndrome, and scarcity mindset. The conversation highlights the importance of reframing one's mindset, investing in oneself, and cultivating an abundance mindset for personal and professional growth. Tune in to gain insights and inspiration for breaking free from limiting beliefs and unlocking your true potential. Don't forget to subscribe and leave your feedback in the comments section! Reach out to Eric and Chris Martinez on Facebook: https://www.facebook.com/ChrisandEricMartinez Follow Eric and Chris Martinez on Instagram: https://www.instagram.com/chrisandericmartinez/
How to Add An Extra Revenue Stream To Your Fitness Business w/ Barrie Mark
This week's guest interview focuses on diversifying your income as a FitPro! We're joined by Barrie Mark, a highly experienced personal trainer who has shaped lives for over 16 years. Having been self-employed for the past two decades, he has been dedicated to raising personal training standards and is determined to set the benchmark high.
You've probably heard of the F.A.T Method, the online weight-loss solution with over 700 success stories...That's overseen by Barrie as well.
His deep understanding of client needs and ability to effectively plan workout routines based on individual goals and limitations has allowed him to carve out multiple opportunities for different revenue streams in the fitness industry that you can apply in your fitness businesses too!
Are you interested in diversifying your offering? How does postcode exclusivity on the F.A.T Method sound? Reach out to Barrie today to find out how to get your license!
➜ Reach out to Barrie Mark on Facebook: https://www.facebook.com/Baz1802
➜ Connect with Barrie on LinkedIn: https://www.linkedin.com/in/barrie-mark-personaltraining/
➜ Follow Barrie on Instagram: https://www.instagram.com/barriemarkpt/
➜ Learn more about the F.A.T Method: https://www.thefatmethod.com/
Shane Mulgrew on High Ticket Closing
This week's guest interview focuses on all things High-Ticket Sales, from pricing to closing.
We're joined by Shane Mulgrew, an Executive Business & Personal Coach, International Speaker, and High-Performance Athlete.
Shane's professional journey started in Corporate Sales before transitioning to Online Coaching & Consulting.
With over 15 years of experience in the Sales sector across diverse markets, he has developed a specialization in helping entrepreneurs master their health and performance. His focus has since expanded to supporting business executives and elite sports professionals in scaling their businesses as they approach the end of their careers, offline and online.
As the Director of Shane Mulgrew Coaching and Joint-Partner in the 'True Wealth Mastery' program, Shane is involved in a global business that originated in Ireland and the UK.
The program is dedicated to assisting Sports Professionals and Elite Athletes in creating personal and financial freedom through prime relationships, specialized mentoring, and exclusive masterminds. Through collaborations with leading mentors, coaches, and consultants worldwide, the program ensures guaranteed results.
Driven by his personal experiences, Shane is passionate about helping people recognize their own value and find fulfillment in life.
Overcoming feelings of inadequacy and societal expectations, he embarked on a journey to discover happiness within himself, rather than seeking it externally.
Shane's entrepreneurial endeavors taught him the importance of lead generation, client acquisition, and client fulfillment as the key ingredients for online revenue generation.
He emphasizes the significance of growing and scaling a business without sacrificing personal well-being or financial freedom.
Need help building out your sales team or rounding out your existing skillset so you can close more sales? Reach out to Shane Mulgrew on socials:
➜ Follow Shane Mulgrew on Instagram: https://www.instagram.com/shane_mulgrew/
➜ Follow Shane on Facebook: https://www.facebook.com/ShaneMulgrew23/?locale=en_GB
➜ Connect with Shane on LinkedIn: https://www.linkedin.com/in/shane-mulgrew-business-after-sports/
Allan Miles on Generating Attention and Turning Likes Into Leads
This week's guest interview focuses on demand generation, leveraging organic engagement, and transforming it into profit! We're joined by Allan Miles, a renowned business growth consultant, husband, dad of 5, and pug owner who is passionate about building successful businesses. With over 15 years of experience, Allan has built multiple businesses, including 2 seven-figure recruitment companies, a six-figure home-based agency, a six-figure fitness business, and his current multi-six-figure business consultancy. Allan's obsession with business growth stems from his desire to make it replicable across industries. Since 2019, he has been dedicated to building a business that works around his life, not the other way around. He has developed a war chest of free resources to help fellow coaches, agency owners, and other consultants identify their blind spots and put in place sustainable growth processes. If you're interested in learning more, add Allan as a friend and private message him the word "War chest." ➜ Follow Allan Miles on TikTok: https://https://www.tiktok.com/@allanmiles_ ➜ Follow Allan on Facebook: https://www.facebook.com/allan.miles/ ➜ Follow Allan on Instagram: https://www.instagram.com/allanmiles_ ➜ Follow the FitPro Lead Gen Show on Spotify & never miss an episode: https://open.spotify.com/show/1XgiUGS5NzcGs5JYG79dy1?si=fd130f05b93743be ➜ OR Apple Podcasts, if you're one of those: https://podcasts.apple.com/gb/podcast/the-fitpro-lead-gen-show-with-david-kyle-friends/id1494037604
The Hard Truths of The Fitness Industry w/Dave Wright
Today's guest interview focus is on 𝗺𝗼𝘁𝗶𝘃𝗮𝘁𝗶𝗼𝗻 𝗮𝗻𝗱 𝗺𝗼𝘃𝗶𝗻𝗴 𝘁𝗵𝗲 𝗻𝗲𝗲𝗱𝗹𝗲 𝗼𝗻 𝗴𝗲𝘁𝘁𝗶𝗻𝗴 𝗺𝗼𝗿𝗲 𝗽𝗲𝗼𝗽𝗹𝗲 𝗺𝗼𝗿𝗲 𝗮𝗰𝘁𝗶𝘃𝗲!
We're joined by Dave Wright, the Founder & CEO of Myzone, the CEO and owner of Creative Fitness Marketing, and co-owner of the Voyage Fitness brand in Australia.
Not only is he a Board Director of UKactive, but his product, Myzone, is enjoyed in 9,000+ facilities by over 2 million people in 92 different countries!
He's a serial entrepreneur, who has actively supported the fitness industry for over 3 decades, Dave is a straight-talking and passionate Australian (based in the UK) who has the unique ability to understand the industry from all angles.
➜ Connect with Dave Wright on LinkedIn: https://www.linkedin.com/in/dave-wright-bbaa6110/
➜ Follow Dave on Instagram: https://www.instagram.com/davewrightcfm/
➜ Follow the FitPro Lead Gen Show on Spotify & never miss an episode: https://open.spotify.com/show/1XgiUGS5NzcGs5JYG79dy1?si=fd130f05b93743be
➜ OR Apple Podcasts, if you're one of those: https://podcasts.apple.com/gb/podcast/the-fitpro-lead-gen-show-with-david-kyle-friends/id1494037604
Becoming a Brand That Fits Your Audience Needs with Paul Booth
This week's guest interview focuses on all things 𝐛𝐫𝐚𝐧𝐝𝐢𝐧𝐠 and being the go-to business for your target audience. We're joined by none other than Paul Booth, a former drug-busting member of the British Royal Navy who went on to build a highly successful 7-figure sports supplement brand solely through social media traffic!🤯
With his background in interrogation training, Paul gained a unique understanding of human behavior and how to use language to influence and persuade.
Today, he helps entrepreneurs and brands achieve their goals by simplifying and streamlining their processes, resulting in impressive revenue growth. Tune in to hear Paul's fascinating journey and learn how his expertise can help you achieve your own business success!
➜ Follow Paul Booth on Instagram: https://www.instagram.com/paulmbooth/
➜ Follow Paul on Twitter: https://twitter.com/paulmbooth
➜ Connect with Paul on LinkedIn: https://www.linkedin.com/in/paulmbooth/
➜ Request a Meeting: https://paulmbooth.com/
Carl Fanning on Being Fitness Insured
This week's focus is on 𝘁𝗵𝗲 𝗶𝗺𝗽𝗼𝗿𝘁𝗮𝗻𝗰𝗲 𝗼𝗳 𝗰𝗼𝘃𝗲𝗿𝗶𝗻𝗴 𝗮𝗹𝗹 𝗯𝗮𝘀𝗲𝘀 𝘁𝗼 𝗽𝗿𝗼𝘁𝗲𝗰𝘁 𝗯𝗼𝘁𝗵 𝘆𝗼𝘂𝗿 𝗹𝗶𝘃𝗲𝗹𝗶𝗵𝗼𝗼𝗱 𝗮𝗻𝗱 𝘆𝗼𝘂𝗿 𝗰𝗹𝗶𝗲𝗻𝘁𝘀, 𝗮𝗻𝗱 𝘁𝗵𝗲 𝗽𝗼𝘀𝘀𝗶𝗯𝗹𝗲 𝗿𝗮𝗺𝗶𝗳𝗶𝗰𝗮𝘁𝗶𝗼𝗻𝘀 𝗼𝗳 𝗻𝗼𝘁 𝗵𝗮𝘃𝗶𝗻𝗴 𝘁𝗵𝗲 𝗰𝗼𝗿𝗿𝗲𝗰𝘁 𝗶𝗻𝘀𝘂𝗿𝗮𝗻𝗰𝗲 𝗽𝗼𝗹𝗶𝗰𝘆 𝗳𝗼𝗿 𝘆𝗼𝘂𝗿 𝗳𝗶𝘁𝗻𝗲𝘀𝘀 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀.
We (finally) catch up with Carl Fanning, an Insurance Specialist in the Health and Fitness Industry with an impressive background in sports and physical activity, having competed in bodybuilding competitions, European triathlon qualifiers, marathons, football, and lacrosse.
In addition to his passion for sports and fitness, Carl has been working in the Commercial Insurance industry for many years. He has gained extensive experience in various trades, risks, and products, as well as a wide network of contacts.
Carl's unique combination of expertise in insurance and his passion for leisure, health, and fitness has led him to build a large portfolio within the fitness industry including gyms, supplement and clothing companies!
Looking for a free confidential chat about your fitness business' insurance policy? Contact Carl Fanning today for an impartial review and expert advice and get 10% off when you sign up for any insurance services!
➜ Connect with Carl Fanning on LinkedIn: https://www.linkedin.com/in/carl-fanning-81825b45/
➜ Reach out to Carl on Facebook: https://www.facebook.com/carl.fanning.10
Building an Online Presence Alongside a Strong Local Brand w/Matt Goddard
This week's focus is on how to scale your social channels from 0-100K, the importance of integrity, and how to maneuver the ever-changing algorithm! We have the pleasure of welcoming Matt Goddard, aka @TheBoxingLocker who has over 20 years of experience in boxing (amassing an impressive 7-0 professional record) and 10 years of experience in personal training. Matt has established a strong local brand with his own boxing and fitness gym in Hampshire, UK, as well as a successful coaching subscription website and a substantial following across social media, with over 300,000 Instagram followers! He discusses the importance of building a strong local brand through networking and providing relevant, high-quality services that keep clients coming back. He emphasizes that building an online presence is equally important and can help expand your reach beyond your local community. Matt shares tips and strategies for creating valuable content, building a social media following, and strategies to attract a steady flow of new clients. Matt also touches on the importance of networking and building relationships with other local businesses and organizations, and how these partnerships can help to expand your reach and build your reputation in the community. He also touches on his long-term goal of training a world champion! Whether you're just starting out or looking to take your fitness business to the next level, this episode contains valuable insights and practical tips for growing a strong online presence, optimizing your content, and building a successful local brand. Learn from Matt's years of experience and expertise in the health and fitness industry. ➜ PODCAST EXCLUSIVE: 20% off all gear at https://zerofightgear.com/ with code “TheBoxingLocker” ➜ Follow Matt Goddard on Instagram: https://www.instagram.com/theboxinglocker/ ➜ Subscribe to The Boxing Locker on YouTube: https://www.youtube.com/c/TheBoxingLocker
4 Proven Strategies to Boost Sales for your Fitness Business
This week's episode is a special in-house podcast!
The show usually features fitness professionals from around the world, but this week we're joined by LeadDec Manager and Sales Specialist Jess Harris.
Throughout this episode, Jess and David provide valuable insights and practical tips on how to implement proven sales strategies in your fitness business.
She draws from her years of experience in the industry, and shares real-life examples of what has worked for her and her clients!
This is a must-listen for any FitPros struggling to close those sales or overcome their clients' buyer's remorse!
➜ Try LeadDec for FREE: https://www.leaddec.com/part-1
➜ Connect with Jess on LinkedIn: https://www.linkedin.com/in/jess-harris-03a348181/
Corey Hiben on Creating Content to Generate Leads
This week's focus is on the do's and don't's of marketing and the importance of storytelling!
In this episode, David chats with Corey Hiben, the host of a successful health and fitness podcast in Austin, Texas and owner of the #1 Webflow website agency for the health industry which helps FitPros and health professionals set up bespoke websites, purpose-built for their target audience.
Corey has spent over a year interviewing some of the most brilliant minds in the industry on the Health Hustle Podcast and has learned a lot about how to create content that generates leads for businesses.
During this episode, Corey shares his story about how he ended up in Austin Texas, how his business ventures came about, and what years of trial and error have taught him (not to mention some mindblowing stories about the connections he's made over in that time).
This is a must-listen for FitPros looking to better understand the importance of the 'why' and how to create content that speaks to their audience rather than at them!
➜ FREE GUIDE: Discover how to convert your social media following to a newsletter in 7 easy steps: https://www.coreyhi.com/7-steps
➜ Follow Corey on Instagram: https://www.instagram.com/coreyhiben/
➜ Connect with Corey on LinkedIn: https://www.linkedin.com/in/hibencorey/
Debbie Hancock on Building Financial Foundations In Your Fitness Business
This week focuses on the importance of planning and how your numbers can do so much more than just keep HMRC happy.
Our returning guest Debbie Hancock is a Chartered Management Accountant and Certified Financial Coach with 15 years of experience in helping businesses gain confidence in their finances and make impactful changes to their lives.
When Debbie started her own accountancy business, she found that her money blocks stopped her from matching her employed salary. This is when Debbie began a journey of understanding a money mindset, recognising that money stories were holding her back and training as a Financial Coach.
Now, Debbie helps gym owners reframe their money stories so they can start getting the life they want.
She has appeared on several podcasts, sharing her knowledge about creating a healthy money mindset for business.
Combining her accountancy skills and desire to help businesses with a money mindset led Debbie to be a Finalist in the 2022 Accounting Excellence awards.
This is a must-listen for any FitPros looking for actionable insights on how to create a healthier money mindset and get their finances unstuck.
➜ Free resources: https://southbourneaccountancy.co.uk/free-resources/
➜ Follow: https://www.instagram.com/southbourneaccountancy/
➜ Follow: https://www.facebook.com/debbie.hancockSA/
Staci Alden on Group Fitness Programming
This week focuses on innovation and diversifying your services in the saturated fitness marketing space!
We're joined by Staci Alden, a multi-talented FitPro who has led a team of over 100 group fitness instructors, PTs, and Pilates instructors since 2014. She's an experienced consultant and planner for digital and in-person offerings, serving clients from large luxury health clubs to small studios, international companies, and the multifamily market.
Staci has designed world-class studios on a tight budget, launched signature formats, and built turnkey solutions for enhancing systems, leaders, and talent. Staci is also an established presenter, writer, and YouTube influencer, regularly interviewing thought leaders and fitness professionals on her channel.
She is a master instructor of Balanced Body Barre and MOTR and presents at international fitness conferences such as IDEA World, SCW Mania, and DCAC. This is a must-listen for anyone looking to innovate and freshen up their offer to stand out in the saturated market of free trials and half-price months!
PODCAST EXCLUSIVE OFFER: Elevate your leadership skills, optimise your programming, and up your Group Fitness Instructors game with a Free 15-Minute Coaching Call with Staci Alden!
➜ Book now: https://calendly.com/alden-staci/15min
➜ Subscribe to Staci on YouTube: https://www.youtube.com/channel/UC4XqOYONn0QuLThTdfGaS1g
➜ Follow Staci on Instagram: https://www.instagram.com/stacialdengf/
➜ Find Staci on Facebook: https://www.facebook.com/stacialdengf/
➜ Connect with Staci on LinkedIn: https://www.linkedin.com/in/staci-alden-ab2ab535/
Ryan Thomas on Training CEO's to VIP's: How To Get the Busiest Clients Extraordinary Results
This week's focus is on tapping into the 'busy professional' market, sales processes and the importance of testimonials!
We're joined by Equilibrium Studios owner Ryan Thomas, a seasoned personal trainer and nutrition coach with over a decade of industry experience.
Ryan shares his expertise on training CEO's and VIP's, revealing the secrets to getting even the busiest clients extraordinary results. With four years of experience running a premium personal training studio, Ryan has honed his skills in helping C-Suite clients achieve long-term, sustainable results.
He also shares how his background as a certified Strong First Kettlebell Instructor has informed his approach to fitness and wellness.
This episode is a mut-listen for any FitPro looking to expand upon their business acument, this episode is a must-listen!
We haven't forgot you C-Level listeners either. For a limited time only, you can get a 20% Discount on a three-month online coaching package from Ryan himself!
➜ Reach out to Ryan directly: ryan@equilibriumstudios.co.uk
➜ Follow Ryan on Instagram: https://www.instagram.com/ryan.thomas.pt/
➜ Follow Equilibrium Studios: https://www.instagram.com/equilibrium_studios/
Paul Greaves on The Post-Pandemic Fitness Space & Navigating the Financial Crisis
This week's focus is on hybrid models and how to scale a fitness business during the Financial Crisis.
We're joined by Paul Greaves a seasoned FitPro with 18 years of experience in various roles and environments, from big commercial gyms to small independent facilities.
As the owner of The Edge Personal Training and co-owner of Energize Fitness, he brings a wealth of knowledge and expertise to the table.
In addition to his fitness background, Paul also runs a successful business providing website and graphic design services to small businesses, particularly those in the fitness industry."
Looking to build an online presence for your fitness business?
Get your business online and looking professional with Paul's 'Website Business in a Box' Package at 50% off! For just £750, you'll receive a custom website, a unique logo, and hosting for a full year. Don't miss out on this limited-time offer and take your business to the next level!
➜ Reach out to Paul Greaves to discuss your business needs: paul@edgept.co.uk
➜ Follow: https://www.instagram.com/edge.pt/
➜ Follow: https://instagram.com/energize.fitness
➜ Follow: https://Instagram.com/theptweb
How To Build your Fitness Business Without Underselling your Services w/Garrie O'Neill
This week's focus is on avatars, outsourcing and delegation!
Garrie O'Neill is the Head Coach at The Golf Conditioning Clinic, with 26 years in the fitness industry!
He's successfully built two 6-figure businesses, one of which is a bootcamp business with 14 locations and is currently in the middle of building his third! 🤯
How well do you know your client base?
➜ Follow Garrie on Instagram: https://www.instagram.com/garrie_oneill/
➜ Find Garrie on Facebook: https://www.facebook.com/garrieoneill3
Scaling from 2-20 Fitness Studios Through the Pandemic w/Justin Devonshire
This week's focus is on 𝗹𝗼𝗻𝗴-𝘁𝗲𝗿𝗺 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝘆 𝗮𝗻𝗱 𝘀𝘆𝘀𝘁𝗲𝗺𝘀! Justin Devonshire is co-owner of the TransformHub - a UK fitness studio franchise with 20 locations. Justin has launched, scaled, and sold multiple fitness businesses and has mentored hundreds of fitpros to achieve 6-figure revenues with his proven strategies and systems.
P.S. To make up for the first couple of minutes being cut, Justin has been kind enough to offer a FREE 2023 Growth Planning Session (it wasn't even his fault, what a guy!)
Create your game plan to get 30 new clients every month
HERE: https://justindevonshire.com/biolinks
➜ Like Justin Devonshire - The Fitness Business Blueprint on Facebook: https://facebook.com/fitnessbusinessblueprint
➜ Join https://facebook.com/groups/growyourexpertbusiness
➜ Follow Justin on Instagram: https://instagram.com/justindevonshire
The FitPro Lead Gen Podcast: Marketing Trends you NEED to stay ahead of in 2023 w/Jessica Armstrong
Get ahead of the game and join us this week as we dive into the top trends and industry drivers for the year ahead!
Our guest for this episode is Jessica Armstrong, the Community and Partnerships Manager for TeamUp!
Jessica has a wealth of experience in Hospitality, Travel, and Fitness marketing, with over seven years in the industry. We're excited to share her insights and perspectives on what will be the key needle-movers in 2023, and we know you'll benefit greatly from her expertise.
We'll be discussing retention tactics, the importance of building strong relationships (not just with your clients!), and the shift in client mentality towards a more holistic approach to health.
Don't miss out on this episode full of actionable insights and strategies to help your fitness business thrive in 2023!
Jack Forster On The Future Of The Fitness Industry
Jack Forster on Future Of The Fitness Industry 🚀
Jack expresses where he thinks the Fitness Industry if going as well as some other key topics such as:
Do partnerships work in the fitness industry?
How to strengthen the BRAND?
David :)
David Kyle On How Gym Owners Can Make A Profit
This week's guest interview is ME!
Here I am on Samuel Main's Podcast: 'The Main Life' talking all about how gym owners can make a profit 💸
You see, when I got started as a PT, I thought all of my clients were going to come flying in and I'd be overrun!
But actually, when I started and got nothing to very little interest 😤
So I had to figure out what I needed to change ⬇️
Sound interesting?
Give the full interview a listen now!
David :)
Dave Wright on Maintaining Individuality as A Gym Owner
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Matt Sutton on Personal Development & Mindset
.Matt became self-employed to regain his freedom ⬇️
It gave him the freedom to PT and travel all around the world
Matt recognises the importance of personal development and mindset in the fitness industry and as a business owner
And here he is sharing exactly why you need to make sure you're considering this too 🙏
Enjoy
David :)
Jordan Fisher on Referrals
This week I am interviewing Jordan, and he's speaking all about an aspect of lead gen that we all don't consider enough!
Jordan talks all about having a structured referral programme and why you need one
How to ask
When to ask
How to leverage it
& so much more
This is a great way to maximise your business, and if you haven't got this nailed, this interview is for you
David :)
Kellen Lake On The Fakes in the Industy
Kellen is coming on to talk all about the fakes in the industry and the impact this has on the genuine professionals 😩
Got any personal experiences of this?
Let us know!
David :)
Nicole Renee Running A Successful Business With Your Partner
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Greg Perlaki on Functional Training
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Shauna & Kate on Growing Without The Grind
This weeks guest interview is with Shauna and Kate
They have come on to talk all about how to grow your fitness business without the long & hard grind
They talk about not just the training aspect and the nutrition, but the lead gen, the client care and other things you might not think about when you're getting started 😀
Enjoy! P.S. Kate & Shauna also have a 3 day challenge that starts today. Be sure to check it out: https://challenge.beyondmacros.com/lp/131648/lp131648?track=david Plus don't forget to check out their Online Nutrition
P.S.S. Don't forget to check out their Online Nutrition Coach Community on Facebook: https://www.facebook.com/groups/nutritioncoachcommunity
Chris Honor On The Power of Networking
This week's show is all about networking 🗣
We're interviewing Chris who's talking in great detail about networking and what it means to him
I first thought it was all about building connections and starting conversions
But Chris takes it into much more depth 🤓
He gives us great insight into how to use networking to build a better version of yourself, connect with more people, open more doors and grow your fitness business using networking
David :)
P.S.
Have you joined us inside our FREE Facebook group? Search us, request to join and get access to more guides, top tips, guest interviews and join our network!
Steve Devaney On Having A Creative Impact
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Shane Nugent On Managing Multiple Businesses
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Oscar Garcia On Running Profitable Traffic Funnels
This weeks guest interview is with Oscar
Oscar is talking all about profitable paid traffic funnels to generate leads for your business
He's run ads for football, fitness businesses and in other industries too
He's sharing his knowledge on ads, videos, setups, landing pages and more
Listen now! 👂
>>> link
David :)
P.S. Have you joined us inside our FREE Facebook group yet? Access more guides, downloads, trainings, guest interviews and more
https://www.facebook.com/groups/fitproleadgen
Becky Selvey On Finding A Unique Niche
This week is all about how to start working in a specific niche
Here's Becky sharing her experience setting up a running coaching business 🏃
Becky set this up specifically for people who want to get into running, or enjoy running and want to get better and better
So, if you have a fitness business and/or work in a niche
Or you want to move into a specific niche ⬇️
This is the interview for you!
David :)
Kellen Lake on Overcoming Obstacles
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Ryan Hodgson on Building a Business On Passion Over Money
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You Should Be Raining With Leads!
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James & Claire Davis On Running Retreats
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Pearse McNerney on rebuilding a successful business
This week's guest interview is Pearse McNerney
The interview is all about losing his passion for the fitness industry, leaving and then re-discovering the passion again 😍
Now he has an amazing studio, he has just extended it and continues to grow and grow 😮
Enjoy!
David :)
Roi Larrett on Using Non Fitness Services In Your Business To Make You A Better Coach
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Jonathan Goodman on Content Creation for Instagram
Guest Interview: Jonathan Goodman on Content Creation for Instagram
A new week means a brand new topic and this week we're looking at content creation for social media
And we're kicking the week off with a guest interview with Jonathan Goodman 🔥
He's talking all about his Instagram growth and he's giving us great insight into how he has done it and what's working right now
Let's dive in 🎥
>>> link
David :)
P.S. Have you joined us inside our FREE Facebook group yet?
Get access to even more guest interviews, guides, downloads, tips and tricks now!
>>> https://www.facebook.com/groups/fitproleadgen
5 Days Of Advice, Experience & Tips For FitPros Wanting To Make A Change
Happy Friday everyone!
It's time for our weekly recap, and this week was all about transitioning within the fitness industry 😎
Want to turn your lead gen into an autopilot system, head over to leadddec.com
On Monday, Ciaran came on to talk all about her move from working in a leisure centre to coaching FitPros all over the world to qualifying as a stretch instructor
She showed us how quickly things can change when the ball really gets rolling
And how she got to where she is now
https://www.fitproleadgen.com/guest-interview-ciaran-cashmore-on-transitioning-within-the-fitness-industry/
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Tuesday, was 5 different areas you could transition into
PT, Bootcamp, Small Group, Online or Hybrid
So if what you're doing now isnt working, head back and check it out!
https://www.fitproleadgen.com/feeling-stuck-check-out-these-5-areas-you-could-explore-in-the-fitness-industry/
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Wednesday, I gave you insight into what we do at DKnine and the journey we went on to get there
I shared our numbers, including our entry offer, monthly offer, what we make and so much more
Want to know more? Check it out here
https://www.fitproleadgen.com/our-set-up-at-dknine-why-it-works/
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Then, on Thursday we shared a foundational tip
If you're working in something you aren't enjoying, please please make a change
This could make all the difference!! 😎
Don't feel stuck, reach out, ask for help, make a change
Here is the link for the full video ⬇️⬇️
https://www.fitproleadgen.com/5-days-of-advice-experience-and-tips-for-fitpros-wanting-to-make-a-change%ef%bf%bc/
David :)
Get Out There & Try Something New!
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Our Set-Up At DKnine & Why It Works
This week is all about transitioning in the fitness industry
On Monday, Ciaran shared her experience moving from a coach in a leisure centre to coaching others all around the world to become a stretch coach 🙆♀️
On Tuesday, we looked at 5 things you could transition to, or move your business to if what you're doing right now isn't working
Today though, I want to talk a bit about what we offer at DKnine Fitness ⬇️
Our offer, our prices and what's working
So, when I first started out in North Wales..I was a PT doing 1-2-1 outdoors
I then moved to bootcamp style sessions
Then I moved to Southampton and started small group training renting in a gym
It was £1000 for 12 weeks
But when I got to Cardiff, I wanted to work with more people at once
I opened my own studio and we shifted to groups of 12
We now offer two types of sessions
STRONG - weight lifting classes
TEAM - Cardio and HIIT style classes
This way then, my clients can mix it up and do whatever they like to do best
And the reason we moved to this set-up was that it made it easier for us to get more people through the door 🚪
We were able to offer a price that worked well for people
So our pricing now is £97 a month, unlimited sessions
And usually, people come 2-3-4 times a week
Our aim is simple: get to 150 clients - around £15000 a month and that covers ALL OF OUR COSTS and makes us some profit
Then, from there, we keep scaling and growing ✅
So that is our set-up at DKnine Fitness
What is your set-up? 🤓
Let me know!
Watch it here → https://www.fitproleadgen.com/our-set-up-at-dknine-why-it-works/
David :)
Feeling Stuck? Here are 5 Areas You Could Explore In The Fitness Industry
This week is all about transitioning within the fitness industry
And we started Yesterday with Ciaran Cashmore coming on and sharing her experiences starting as a stretch coach and then moving through the industry to the point where she is coaching FitPros to becoming a stretch coach
Today though, I'm talking about 5 areas you could explore in the fitness industry if what you're doing right now isn't working for you ❌
1️⃣ PT
Coaching 1 or 2 people at a time is a great way to get started, understand how it all works and get the ball rolling
2️⃣ Bootcamp
This is a larger scale set-up, you might have 20+ clients all in one session, you're outside, your price is lower and its an easy set-up with less costs to run
3️⃣ Small Group
This is like the middle ground between bootcamp and PT
We used to do groups of 4 and 6, and it can run up to 8 or 10
It's more personal and it works better when you have your own facility
The aim is to deliver a PT led session, but make it affordable
4️⃣ Online
With lockdown, covid and restrictions, a lot of us were forced online, and a lot of people stayed there
Although this allows you to work with everyone and anyone
To make it really work its best to find your niche
5️⃣ Hybrid
You can do both! You can do online and face to face coaching
This means you can get the best of both worlds if you really do enjoy both
So those are 5 things you can jump into, in the fitness industry 🏋️♀️
If you're coaching right now and it's not working out how you'd like
There's no reason you shouldn't try transitioning 🤓
David :)
Ciaran Cashmore On Transitioning Within The Fitness Industry
This week is all about transitioning within the fitness industry
A lot of us come in at one stage and we move to somewhere else in the industry
And there's no better way than to invite Ciaran on to discuss moving from being a coach in a leisure centre to running modules and trainings for FitPros all around the world on how to develop as a stretch coach
Let's dive in
Enjoy!
David :)
Everything You Need To Know About Running A Fitness Business
This week has been all about running a successful fitness business
And as it's Friday, I'm giving you a quick overview of everything we've chatted about this week 🤓
Not joined our FREE Facebook group yet? Request to join and get access to loads more tips, tricks, downloads, guides and guest interviews ⬇️
https://www.facebook.com/groups/fitproleadgen
Let's dive in 😎
On Monday, Sam Beagle came on and shared exactly what it's like to run a successful fitness business and how long it took him to get the studio he wants
It is NOT always simple (rarely ever)
You have to submit planning permission to change a unit... does the landlord want this? are you going to get any objections from the locals to get this change of use?
This can take TIME ⏰
So, if you want more advice and insights into this process, head back and listen to this Guest Interview ⬇️
https://www.fitproleadgen.com/guest-interview-sam-beagle-on-the-ups-downs-of-running-a-fitness-business/
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On Tuesday, we looked at 5 things you need to work on to make sure your fitness business thrives and grows
1️⃣ Find Your Niche
If you just start working with everyone and anyone...you will find it harder to justify a higher price 😅
2️⃣ Know Your Finances
You need to know the ins and outs and everything unexpected
When someone pays, make sure you remove any tax or VAT you need to pay. Plus, factor in the operation costs like the unity, bills, staff, your own wage
3️⃣ Location
If you’re in a significant area and there are a lot of busy roads near to you…the chances are you can pick up a lot of people from surrounding areas as they can travel in quickly 😁
4️⃣ Plan
You need to be thinking about SO many things…from sessions to equipment to types of session to the number of people in each session. Plus, when it comes to marketing, what ads, what emails, what offers, what referrals are you going to run?
5️⃣ Content
How are you going to get your content out there?
Paid or unpaid?
How quickly do you need the leads? ⏰
View the full post here ⬇️
https://www.fitproleadgen.com/5-key-tips-on-growing-your-business/
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Then on Wednesday, we looked at what's working right now
We discussed a short entry offer into your business
A 6-week challenge, a 30-day trial, a 21-day transformation programme
Anything that will get them in the door and allow you to sell to them in the long-term 💸
View the full post here ⬇️
https://www.fitproleadgen.com/keep-your-offer-simple/
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Then, on Thursday we advised you to PLAN everything
Planning means control 💪
Plan your lead gen strategy, plan your sales, plan your onboarding
The more likely you are to get leads, make sales AND keep your clients 🔥
Have you enjoyed the content this week?
Be sure to like, comment or share!
David :)
Planning Makes Perfect
This week has been about the ins and outs of running a successful fitness business
On Monday, Sam Beagle came on to discuss the highs and lows of running his fitness business 😎
Tuesday, I shared 5 things you really need to do to keep growing your fitness business
And yesterday we explained what is working right now to get people through the door 🚪
Today though we're talking all about planning
You see...planning makes PERFECT 👌
Do not rush into anything
Take yesterdays example...we talked all about that entry offer
You need to know, plan and figure out what will work for this offer
How long will it be?
What additional things will they get? Nutrition? Support?
How much is the programme?
What is the onboarding process?
Plus, you must plan test and trial how you're going to keep these clients long-term beyond this entry offer 👍
Otherwise, you will always be struggling with converting clients
And a high conversion rate from entry offer to long-term is the key to running a successful fitness business
David :)
Keep Your Offer SIMPLE!
This week has been all about the ins and outs of running a successful fitness business 🏋️♀️
On Monday, Sam talked all about the process of setting up his fitness business
Yesterday, we looked at 5 things we need to focus on to keep moving our business forward and growing ➡️
And today, I'm sharing what's working...but first
Do you need more help with your automations? Need it all on autopilot so leads are booked in automatically, text and emails sent etc ALL FOR YOU? Head over to LeadDec.com and check it out 😎
Let's dive in ⬇️
The first thing I want to say about what's working right now is making sure the offer into your business is as streamlined as possible
You see...a 12-month contract is big deal
Prospects will be unsure!! ❌
So, what we do instead is offer a 6-week programme
This entry offer into the business is a chance for them to come and see what you're all about
Build the trust, get them results and then convert them onto your monthly membership 😎
Keep it simple and straightforward
David :)
Top 5 Tips On Growing Your Fitness Business
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Sam Beagle On The Ups & Downs of Running A Fitness Business
This week is all about the ups and downs of running a successful fitness business
Sam is giving us an insight into how long it's taken him to get his first studio and what went well, what didn't and what he's working on right now 💪
Enjoy!
David :)
P.S. Have you joined us inside our FREE group yet? Join now and get access to even more tips, tricks, guides and downloads
Everything You Need To Know About Sales
This week has been ALL about sales 🔥
We kicked the week off with an interview from Claudia
Dread ringing people? Cant stand asking for their card details over the phone? Avoid it altogether?
This interview is for you!!
I made LOADS of notes…so make sure you have your pen at the ready
Check it out here ➡️ https://www.fitproleadgen.com/guest-interview-claudia-li-on-phone-sales/
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Next, we ran through 5 simple sales skills you NEED
1️⃣ Break the ice
2️⃣ Explain the consultation process
3️⃣ Learn from them
4️⃣ Explain your offer
5️⃣ Explain the price
Want to see in way more detail?
➡️ https://www.fitproleadgen.com/5-simple-sales-skills-you-need/
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Then, on Wednesday we talked all about adapting your offer
If it's coming to the end of the month
And you have your targets to hit
We believe there's no harm in adapting your offer
We might offer them an extra week 🏋️♀️
Just to get them across the line ✅
Read more here ➡️ https://www.fitproleadgen.com/are-you-adapting-your-offer/
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Lastly, on Thursday, we asked you...are you confident in your offer?
You see...
Your attitude to sales and your confidence in your programme makes ALL the difference
When you’re talking you have to be enthusiastic and excited 🤩
You have to match their tones
Plus, you need to know your programme INSIDE OUT
Read the full post here ➡️ https://www.fitproleadgen.com/are-you-confident-in-your-offer/
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So, that's it from us this week!
Have a great weekend all 👋
David :)