For The Record

Season 4 of For The Record is coming to a close, but we’re going out on a very high note in Episode 80: Hustle & Heart: A Rise to the Top with Erika Barry, NP-C and Libby Dysart. This dynamic duo has been working together for several years, and the proof of their combined powers is unmistakable. What Erika brings to the table as an expert injector, top trainer and KOL, Libby matches with brand management experience, social media expertise, and a knack for contract negotiations and influencer management.

Erika started her IG in 2015 and quicky begin to grow her following. Her page was a combination of before & afters and an authentic look at her life- something that improved her patient relationships and become a calling card for her business.  But Libby encouraged her do more, and she took over in 2018. Now Erika’s follower number is at an impressive 295k! But that’s not even close to the whole story... With Libby’s insight into Patreon and Erika’s ability to connect with injectors and create a community that was hungry for more knowledge, they launched Erika’s account in 2017, the first in the medical Aesthetics field. Her Patreon has grown into a massive following and become a powerhouse business of its own. In 2023, Libby launched her own Patreon to share best practices for brand management and how to slay at social media, stepping out into her own light as an influencer!

But while the social media influencer version of Erika is what you may see, behind that persona is a tremendous amount of hard work and hustle. She is extremely disciplined and professional in everything she does, and let’s face it, she does more in a day than most of us do in a week!  She’s the co-owner of award-winning Potomac, MD based medspa Moksha Aesthetics with another well-respected trainer & KOL, Hania Khorshidi. Recently, Libby finally turned over the reins to the Moksha brand to someone else, freeing up more time to focus on Erika’s many endeavors!

In addition to Patreon and Moksha, Erika co-founded Aesthetic Intel with her longtime mentor and friend, Waseem Garbia, PA-C, another big name in the Aesthetic industry. Who hasn’t heard of the Injector’s Club consultation pads? This invaluable resource was the jumping off point for Erika and fellow industry veteran, injector and KOL, Shakira Cabrera, MPAS, PA-C, to start the Injector’s Club. Their joint venture not only supplies helpful tools like consultation pads and anatomy boards, but they frequently train on business building & injecting. No surprise, Libby is behind the curtain of both of these companies, masterminding a social media and brand strategy that has resulted in national recognition in a very short time.

When Erika’s not involved in one of her businesses, she can be found touring all over the country speaking on behalf of companies taking the stage at conferences, advising manufacturers on product plans, and doing hands-on training.  Libby is her constant sounding board and confident, and together they have a unique balance of tough love and unwavering support that is the epitome of straightening another woman’s crown.

As Erika’s star grows, Libby’s role has shifted to a talent manager- making sure Erika’s contracts, projects, compensation and schedule are the right fit for her brand and her role as a wife and a mom. With Libby’s success of the Bunny brand, she’s become a hot commodity all her own is  now in demand to share her knowledge and consult on the growth of other brands across the industry. From the humble beginnings in 2015 to the top of the class in 2024, these two are the perfect pair we never knew we needed. They’ve got heart, and there’s no question they’ve got the hustle, and they’ve earned their success every step of the way!

To learn more, visit: IG: https://www.instagram.com/injectorbunny/ https://www.instagram.com/socialbylibby/ Patreon: https://www.patreon.com/Botoxbunny1 https://www.patreon.com/libbydysart

This week we are focusing on what drives growth in your Aesthetic practice and how to harness the power of systems, scale, technology, and digital marketing. We are joined by serial entrepreneur and aesthetic industry veteran, Cameron Hemphill,CEO of Growth99. Their focus as a company is on scaling your business through effective digital marketing and marketing automation strategies.

As the medspa landscape continues to change, with new technologies emerging and private equity taking an increasing interest, we talk about the gaps that are starting to show in the industry. Patient perception is changing, so our businesses must change, too. Cameron’s company is known for building beautiful websites, and in his own words, the website is like a second location and the BEST place to start. It should be invested in and cared about to the same degree as a physical practice- a good website drives everything else you’ll need in your digital strategy. From there, Cameron reiterates that it’s about building a strong tech stack to handle your data exchange between your CRM, EMR, Ads, Social, etc. With disparate systems, it’s nearly impossible to scale!

Some of our Favorite Takeaways with Cameron:

1.     The Evolution of the Medspa Industry: Cameron provides an overview of how the industry has shifted, highlighting the introduction of private equity and new weight loss treatments and discussing the importance of staying informed and adaptable.

2.     The Importance of Technology and Systems: We take a deep dive into the role of technology in scaling a medical practice. You need a customer relationship management (CRM) platform that can handle marketing automation and social media. Cameron talks about his own journey at G99 from offering managed services to developing a successful SaaS model so practices can manage their operations more independently and efficiently.

3.    The Gap in Utilization & Knowledge: Our discussion uncovers a common issue where practices invest in technology but fail to leverage its full potential- as a software vendor we want you to use it all! What are you missing? How does that impact the practice? Your tech stack is only as strong as your use of your tools!

4.     Building and Leveraging a Digital Presence: We talk about what your website really needs- It’s a way to collect data, enable online booking capabilities, and convert visitors into clients. It’s about strong SEO, easy functionality, and a strategy that connects to your ads, local SEO, social and more.

5.     Running a Successful Business: Cameron has decades of experience as a successful tech entrepreneur. He shares the lessons he’s learned and the blueprint for scale: SOPs, connected systems, a highly educated staff, and a dedication to clients.

Some Key Takeaways for Medspa Owners:

• Embrace technology and systems to scale your practice effectively
• Fully utilize the tools and platforms you invest in to enhance your operational efficiency
• Pay attention to your digital presence, ensuring the website serves as an active tool for growth and client engagement
• Continuously educate yourself and your team on the latest industry trends and technologies
• Remember, success in the medspa industry requires a balance between being a skilled practitioner and a savvy business owner

Building Your Tech Stack to Scale offers a comprehensive guide for medspa owners and injectors looking to navigate the complexities of the industry while also building beautiful websites, effective digital content and collecting data at every stage. Cameron is one of the leading voices in digital marketing in our industry, and his advice is incredibly valuable! This is one episode you MUST listen to and then GO take action- it’s packed full of impactful strategies to build systems and successfully. scale.

Learn more about Growth99 at https://growth99.com/

Checkout their Instagram at https://growth99.com/

We are shaking things up toward the end of the season with an innovative concept that marries the high-touch aspects of concierge medicine with the dedicated space and treatment room of a brick & mortar spa.

In recent years, we've watched Aesthetic vendors take their businesses on the road with luxury RVs providing treatments in the middle of Times Square, to cadaver buses rolling up to conferences for a day of learning. It's no surprise that now, injectors are catching on to the benefits of going mobile!

This week we sit down with Nurse Practitioner and new(ish) entrepreneur Michelle Chapman, APRN to learn more about how she's building out her dream business, MC Aesthetics, on 4 wheels!

Michelle comes from an ICU background, but like so many, she decided she wanted more post-COVID. She moved on to travel nursing and she worked at a retail clinic with no windows, a tiny space, a crazy quota, and an experience that she just couldn't imagine doing forever. In walks Aesthetics.... she took a course and was immediately in love with her next career move. She saved up her travel nursing money to pay for a long list of trainings to build her skills- and as we discuss, some great, and others not so good!

As she was learning her new craft, she decided to also take the entrepreneurial leap. It never occurred to her to open up a brick & mortar space. Perhaps it was her prior roll in that tiny retail clinic, but she wanted the freedom to move! So, MC Aesthetics, a luxury mobile med spa, was born.

In this episode, we talk about the challenges of learning how to run a business. In all the trainings and all the conferences, the nuts and bolts of business ownership is rarely discussed. Knowing this from the start, Michelle elicited help from experts in the legal and compliance field to make sure she was doing everything right from the start. She also purchased a van and had it outfitted by a company specializing in corporate conversions. While it's not tied to a lease, don't be fooled into thinking it's cheaper or less work! The cost to build out a custom van is definitely on par with a brick & mortar build out, but where Michelle goes, her business follows without worrying about how she'll relocate!

So far, her concept has proven to be a successful one! She travels between Tampa and Orlando, carefully scheduling her visits to ensure she has time to complete her signature facial balancing treatments as she goes from one location to the next. It's not unusual for her to park outside an office building and do a patient's lips over lunch or turn the home-based "botox party" into something more sophisticated by treating patients in a dedicated treatment room that just happens to be on wheels!

She's received a lot of press and interest from local publications and bloggers in the Tampa / Orlando area despite only being open for a year - something that typically doesn't happen- but the concept is so inviting and so different, that people can't help but take notice. She is a rolling billboard with fellow drivers calling her after seeing her wrapped van advertising her services. Her patient reviews are fantastic, many of them mentioning convenience as a big part of the initial draw, but her skill and aesthetic eye is what keeps them coming back.

Because the concept is so novel, it would be easy to rely on that alone as a competitive advantage. But not Michelle! She's focused on delivering fabulous outcomes- just ask her patients! Next, she has plans to grow her mobile med spa business either through franchising or expanding her own fleet. Regardless of how it happens, growth is inevitable. In a time where we are all in a hurry and Door Dash and Instacart have replaced dinners out and grocery runs, it only makes sense that we want our aesthetic treatments when we want them and where we want them!

Learn more about Michelle at www.michellechapmanaesthetics.com

Follow her on IG at https://www.instagram.com/mc_aesthetics__/

This week we are headed to the Big Apple for a story about overcoming the odds, leading with innovation, finding your why, and building your empire your way in Episode 71: The American Dream Unleashed.

We sit down with Lanna Cheuck, DO, FACS, a urologic surgeon turned aesthetic mastermind, to understand what it truly means to overcome incredible odds and turn rejection into redirection. Dr. Lanna is the child of Chinese immigrants who came to the US with $6 in their pocket and a desire to give her a better life. She was always extremely dedicated to her education and had an innate need to do very well in school- something her parents never had the chance to do, and she was always aware of their sacrifice to give her the opportunity.

She earned a coveted spot at Brown for medical school, then on to urologic surgery which is extremely competitive with very low acceptance rate. She served as Chief Resident, completed a fellowship in Urologic Surgery with a focus in robotics, and she became one of the most prolific and early pioneers of the DiVinci robot, eventually becoming the Director of Robotics at South Nassau Community Hospital in Long Island. From there, she found her a passion for sexual wellness and developed her own program for penile rehabilitation. But with all her accolades and expertise in the OR, she was still being paid less than her male colleagues.

She was working an insane number of hours with 1 baby and 1 on the way, and she was at a crossroads. When a discussion about her pay led to her eventual dismissal from her position, she turned her part-time interest in Aesthetics into a full-time success! She is theowner & CEO of Dr. Lanna Aesthetics in midtown Manhattan where she’s known for her celebrity facelift among other procedures. She opened her third location and has scaled her business not only in size but also in impact. She founded Face Med Training shortly after she started in Aesthetics – the mantra “See one. Do one. Teach one.” stuck with her, and she had a calling to teach and train others almost immediately.

Now, she’s impacting not only her own patients but also her students and their patients. She also started a large Facebook community from the get-go where her students and colleagues could collaborate, share best practices, and eventually, they came together to secure better pricing from manufacturers. She co-founded Face Med Store with Dr. Hardik Soni as a way to formalize GPO pricing and give her nearly 40K Facebook community an opportunity to buy products she’d already vetted, build better, more successful businesses, and do it all collectively. Face Med Store is now an online marketplace that connects buyers to all sorts of products, services, and supplies they need day-to-day in their aesthetic practice. Her goal is to leverage Face Med Store to do more to help bridge the gap for business owners who so often lack a blueprint or a guide on how to get started.

She’s been knocked down, but she most definitely got back up. Dr. Lanna had no big dreams to be an entrepreneur and very little interest in being the “boss” but when her why became so big and so powerful that it could no longer be ignored, she knew what she had to do. When she started Dr. LannaAesthetics, her close friends commented that she had become unleashed- free to pursue her passion and create her future by design, and she’s done a stellar job at it! And in true Dr. Lanna fashion, she freely shares her thoughts for hiring, delegating, prioritizing, and running a successful business throughout our hour together.

This episode is so, so interesting and Dr. Lanna is a proof that no matter where you come from or what happens along the way, success is within your reach if you are willing to do the hard work to make it happen!

Learn more about Dr. Lanna:

Dr. Lanna Aesthetics website: https://doctorlanna.com/

Face Med Store: https://doctorlanna.com/providers/face-med-store/

This may be our most fascinating podcast ever! We are joined by the Co-Founder of Rion, Inc., researcher and pioneer of regenerative medicine, and Cardiologist at the Mayo Clinic, Atta Behfar, MD, PhD. We're also joined by Saranya Wyles, MD, PhD, Assistant Professor of Dermatology, Program Director of Clinical Regenerative Medicine Education at Mayo Clinic and the Principle Investigator for Rion Aesthetic's flagship product, (plated)™. 

Dr. Behfar spent several years in the initial stages of research getting a deep understanding of what influences cells to participate in wound healing. His research led him to find the major gap- communication-  which is where exosomes come into play. They are the mechanism by which cells communicate with one another and make things happen in the body. Next, it was about finding the best communicators which led him and his research team to identify a particular group of platelet-derived exosomes that were specifically communicating about regeneration and repair.  This was a true needle in a haystack endeavor, and thankfully it’s paid off-  it’s propelled regenerative medicine in aesthetics to a whole new level. 

Several years later, his findings turned into Rion, Inc as he continued on with research focused on organ regeneration (eventually the heart), and as a byproduct, he found an invaluable application within aesthetics. Looking into the future, he discusses what is possible with injectable exosomes to supercharge what filler, toxin and biostimulators can do in the tissue.  We won’t need to just fill or relax wrinkles, but there is the potential to repair the tissue enough that it’s no longer a concern.

If Dr. Behfar is where it started, Dr. Wyles is how it’s going. Not only is she an expert in regenerative medicine, but she’s also a practicing Dermatologist. She is using exosome technology in her practice daily, and to hear her discuss the effectiveness and results she sees with (plated)™ is remarkable. She is using it as a primer for her patients before procedures, as their primary skincare product, and for post-procedure healing. While this is not a sponsored Rion Aesthetic's podcast, the results she's seeing clinically, not just in the lab, are cause for major kudos to the Rion Aesthetics research team!

She’s working on next steps toward future research involving hair growth, injectable exosomes and atopic dermatitis among other potential uses- all pending the FDA of course. She truly is the perfect intersection of where the research lab meets the treatment chair. 

We are definitely at the tip of the spear in regenerative medicine with this episode. It’s rare to sit down with two of the best and brightest minds on the research front and get a solid breakdown of the science and the clinical application of something as novel as platelet-derived exosomes. In addition, Dr Wyles provides a checklist of sorts for you to consider before bringing exosomes into your practice. It’s important to check things like donor quality, batch consistency, batch effectiveness, platelet or stem-cell derived, and to ask for the clinical research that is backing the product. We know Rion Aesthetics has no shortage of research available, and from the sound of what’s next, they are only getting started!

We end Season 3 talking about hustle, passion, courage, and leadership with industry icon, IG influencer, and successful entrepreneur, Shelby Miller, DNP, FNP-C. In The Leadership Manifesto, the RUMA Aesthetics & RUMA Academy Founder, CEO & Medical Director gives us an intimate look at everything from the childhood experiences that shaped her and the lessons she’s learned in business and in life as her career has taken off in a meteoric fashion since opening her own practice in 2018. If you have even one conversation with Shelby, it’s immediately apparent that she has a passion for learning, for growing others, and for providing the best care possible for her Patients. That passion is equally matched by her work ethic- she’s not shy about doing the hard things. Whether it’s long hours, doing her own construction, putting in the time to learn and work on herself, or balancing multiple business and a family, she somehow makes it all look effortless. Despite how it may appear on the Gram, she’s quick to tell you, it’s not without its challenges and sacrifices! Lucky for us, her original desire to be a CRNA didn’t fulfill her need to care for and be involved with patients, and it lacked the fast pace she’s accustomed to. She worked for a few medical spas early on and a facial plastic surgeon, a role she credits with helping her to really master anatomy, but came to realize her internal mission, vision and values didn’t jive with the culture of these locations. And with that realization, RUMA was born in a single room, a few hundred square feet, located inside a beauty bar. It didn’t take long for her to outgrow that space move into her second RUMA location which was 10X the size! It was here she expanded her team and really solidified the identify of RUMA Aesthetics. Shelby shares that RUMA is typically a premium option compared to the local market, but she and her team have created an environment that provides a high-end experience, superior results, and a patient-centered approach that includes modern technology like ultrasound. She attracts patients who fit the RUMA DNA: high-end, high expectations, and high-value. Fast forward 2 short years, and she grew out of that location, and has now moved into what she calls “The Mothership,” a 10,000 square foot Taj Mahal that has not only grown her RUMA Aesthetics business but has opened an entirely new opportunity to expand RUMA Academy and continue her mission to teach and train others. When she’s not running RUMA Aesthetics or RUMA Academy, she and her COO/CFO husband and RUMA Air pilot, Jordan, are jet setting around the US to private trainings (don’t worry..their plane has a parachute!). It may seem excessive to some and genius to others, but their investment in a plane has given her an opportunity to carve out time for her marriage, a great tax benefit, and a timesaving, efficient way to travel without demanding so many nights away from her 2 little girls! Throughout this episode, she shares countless tips for how to spend your time wisely, invest in help along the way, and to know how to stack your schedule and be okay with saying no. That’s been an evolution as she’s grown into her leadership role, something she takes very seriously. She talks about the lid effect- if the leader hits the lid and stops growing, the organization and team are stifled as well. Because of this, she’s been a student of leadership for several years, devouring books, working on herself, and leaning into the role with courage and connection. As she says in the episode, more is required of leaders- they must see things first, have more courage, take more risks, own more responsibility, but when done right, great leaders receive more. There’s no doubt she’s manifesting an empire and receiving the fruits of her hard-earned labor. We also venture into her role as a Provider and the insane skills she’s acquired over the years. What’s her best advice for doing the same? • Always ask why. Just because it was taught in a training or is a popular opinion, peel the layers back and ask why it’s done that way. When you do this, then your skills can begin to evolve. • Take the risk, pay for the training, commit to learning. She went to an ultrasound course, realized she was in over her head, and then buckled down and learned as much as she could, and went back and tried again. • It’s okay to do things differently. Find what appeals to you, then go train with the people who are producing those results. There is no one-size-fits-all approach when it comes to artistry. • There is no part-time if you want to achieve greatness. The industry is a grind, and becoming a great injector requires discipline and commitment. To see what Shelby’s accomplished as a business owner in only a handful of years is nearly impossible to imagine. It’s a testament to her leadership and her passion to stay true to what she believes and why she started RUMA, and to bring her team along on that journey. She sees patients 4 days a week, runs a staff of 30, conducts frequent trainings at RUMA Academy and travels around the US to train. And in all that, she says it doesn’t feel like work at all. She still finds joy in the day-to-day and has the excitement to continue growing and evolving herself and her businesses. If you are just starting out as a new business owner or you’re struggling to hold on to your culture and core vision as your business grows, this podcast is for you! It’s an action-packed sit down showcasing the hard lessons and gratifying rewards from someone who is doing it all (and making it look effortless on Instagram!) Learn more about RUMA Aesthetics: https://ruma.com/ Book Training at RUMA Academy: https://rumaacademy.com/ Follow Shelby on Instagram: https://www.instagram.com/aesthetic_injector/ Follow RUMA Aesthetics on Instagram: https://www.instagram.com/rumaaesthetics/ Follow RUMA Academy on Instagram: https://www.instagram.com/rumaacademy/

Episode 58 is here, and it’s packed full of the information you need to build your digital presence and fully book your schedule. We sit down with Aesthetic Conversion Founder & CEO, Jared Rohrer, who specializes in helping aesthetic practices move patients from search to sale and everything in between! 

Jared’s been in the aesthetic industry for several years. He’s worked with big names like Shino Bay Aguilera amongst others, produced conferences likes Beauty Through Science and FaceIt Virtual, and he’s been a content king producing videos, training series, and other media assets via his other business, Really Good Content.

But, Jared has a passion for business and for helping entrepreneurs to grow and scale, and with his knack for content and love for marketing, Aesthetic Conversion is making a major impact on every practice his team serves. As a customer of AC, Jared’s team helps you define and polish your web presence. That includes everything from website structure to sales funnels, copy that converts, rising in the ranks on google, and building a story around your brand that attracts the hearts and minds of the patients you want. AC manages every part of the marketing ecosystem- email and text campaigns, lead nurturing, blog posts, social presence, marketing automations, and more. His expertise has landed him a Faculty position on GAIN Business and with Revision Skincare and podiums at meetings across the industry. (Make sure to register for his AN 5.0 workshop when it launches!)

How does he do it? In this episode he provides a tremendous amount of value with 5 key areas of focus: - How to build the the right landing page to improve bounce rates and appeal to your target customer. - Creating sales funnels with free offers to capture patient contract detail and grow brand affinity before they ever walk in. - How to leverage text campaigns to instantly increase conversion and stay connected to patients. - How to show up on the first page of Google through long tail keyword analysis and understanding your local market dynamics. - Harnessing the power of Chat GPT to expedite the content creation process. If you’re struggling with lead gen or are ready to take your digital presence to the next level, this episode is definitely for you!!!!

Learn more about Aesthetic Conversion: www.aestheticconversion.com Follow Jared on IG:https://www.instagram.com/jaredroars/ Contact Jared: Jared@aestheticconversion.com

This week we are combining the power of skincare & injectables to bring you the Best of BOTH Worlds with SkinRX founder and award-winning Aesthetician, Roxanne "Roxy" Drese, LE. 

Roxy has been involved in entrepreneurship in some form her whole life. Her mother owned a spa, and she swore she'd never do it, but life had other plans. From her own skin struggles, she developed a passion for skincare, and her fate as an Aesthetician was sealed! She opened SkinRX in Southlake, TX, an affluent suburb of Dallas in 2015 with the singular focus on services she could provide an Aesthetician. For 3 years, she referred out business to local injectors after carefully matching the Patient to the Provider. Over time, it became complex to figure out schedules of treatments, who to go to for what, and of course the financial missed opportunity, so after careful research and planning, she turned SkinRX into a full clinical medspa. 

Now, she has multiple Aestheticians and Injectors on staff, and her dream of holistically treating the Patient for all their aesthetic concerns has come to fruition. As she's grown SkinRX from one location to two, she's not afraid to admit she's made a few mistakes along the way. But one thing she has firmly planted in her clinics? Culture. Roxy is a firm believer in TEAM. Her staff meets often so they can stay aligned to the same mission, vision and values and so that operationally they are on the same page. Part of that culture is adhering to the brand. She spent the time to develop brand guidelines and a framework for how SkinRX should look and feel to every Patient. 

When it comes to hiring, she's all about making sure she has a really good sense of the person before bringing them into the fold. That may mean calling other spa owners who have worked with someone or doing multiple interviews to get a good sense of their character. Employees go through a 1-2 month onboarding process, then they work within their teams to make sure their skillsets are up to par with the SkinRX standards. During COVID, Roxy launched an eCommerce store to keep things afloat during the shutdown. Now, she's focusing on continuing to grow that aspect of her business while also focusing on the steady growth of SkinRX. 

What's fueling that growth? Her biggest driver is referrals! And the SkinRX membership programs brings clients back 12x a year for their services! More frequent visits mean more opportunities to provide services for her staff! And those service are carefully curated to feel like packages and programs, not one off services. She's careful to jump into new things until there's a solid plan in place and the early adopters have worked out the kinks. Roxy is a powerhouse in her own right. She was named Dermascope's National Favorite Licensed Esthetician in 2021, and she won 1st Place in The Skin Games, Age Management Category in 2018. She's also spoken at Aesthetic Next, Live Love Spa, and she actively mentors other Aestheticians. She's also the mom of two teenage daughters, and she let us know when she gets one out of the house, she'll think about opening that third location! Ha! 

Find out more about Roxy on Instagram: https://www.instagram.com/skinrxbyroxy/ 

Find out more about SkinRX on the web: https://www.dfwskinrx.com/ 

Find out more about SkinRX on Instagram: https://www.instagram.com/skinrxsouthlake/

This we are shaking things up and breaking the model with guest Brandon Mullen, BSN, RN-BC. Brandon has reinvented the Practice Manager as we know it today. He's not sitting at a desk in the Practice 40+ hours a week. He's fractional, spending half of his time onsite at Aiyana Atelier in Virginia and the other half at home in Pennsylvania! 

How does this work, one might ask? Brandon has been in Nursing since 2009, had a career in healthcare technology, and then answered the call when Ashley Carmen, FNP-C quickly grew her solo owner/injector Practice in Old Town, VA and needed help! Brandon is obsessive when it comes to systems, processes, project management, and details! That's why he's been able to manage both on and off-site as Ashley's grown Aiyana Atelier from now one location to two! From routing phones to shared docs, photo albums, and some help from Asana, he can run a tight ship from 4 hours away!

Brandon strategically allocates his time to take vendor meetings, work on client experience, and manage the hands-on things in the Practice during his week long visits. When he's at home, it's all about the administrative work, website updates, planning the second location buildout & launch, and things that we could all use a little peace and quiet to accomplish on the day to day. 

As Brandon and Ashley scale Aiyana to a second location in Middleburg, he's flexing into different parts of his fractional role. Now, he is going between his home and two locations,  and he's responsible for maintaining the level of service, ambience and experience Aiyana's clientele expects at both locations. As in all things that double, it's double the inventory, double the marketing, double the client responsibilities, but he's created such a defined process, that Aiyana's second location is set up for success!

Brandon has also been actively consulting with other Practices as they continue to grow. He is fresh off a lecture at AmSpa where this idea & his experiences as a fractional Practice Manager was well received! It's not always feasible to find the best talent locally, and it's hard to find the right fit even when they can be onsite 100% of the time, so this New Frontier is certainly catching traction. One of Brandon's passions (and ours!) is helping Practice owners and new managers to connect with other industry professionals in the same role through an association or network. With a dedicated space just for practice owners and managers, the hope is to take the collective knowledge of the group and share it just like we do with Injectors. For now, he's busy launching a second location, and there's little doubt that more will soon follow, so perhaps when that's done, he can tackle this new challenge!

We know Brandon will be joining us at Aesthetic Next in September to share more of his experience and expertise,  but to connect with him in the meantime, click the links below:

Brandon's IG: https://www.instagram.com/the_aestheticconsultant/

Aiyana Atelier IG: https://www.instagram.com/aiyanaatelier/

Aiyana Atelier Website: https://www.aiyanaatelier.com/

This week is like bootcamp for anyone and everyone who is trying to generate leads, increase revenue, and build a bigger practice. We have Diamond Accelerator Founder & CEO, Katlin Cauffman, in studio this week, and she's sharing some KEY information that you need to hear before you build your next offer or place that next paid ad. With years of experience marketing practices of all shapes and sizes, her expertise and insights make this episode a full blown marketing course that you'd paid big bucks for somewhere else!

Katlin's company handles everything needed to be massively successful with lead gen, nurturing, and long-term retention of your client base. And over the years, after helping hundreds and hundreds of med spas, she's got a great handle on the things you can do along the way, in her own words, to make your marketing suck less!  Her proven system makes it EASY for practices to set it and forget it, and to focus on other parts of the business while also knowing their marketing efforts are in strong, capable hands with the Diamond Accelerator Team! But, things like a thorough consultation and really good follow up are critical pieces that often get missed- if a company brings you leads on leads on leads, and the team inside the practice can't convert them to paying patients (or upsell them), then it's all for not. And Katlin spends alot of her time helping practices understand the funnel is only as good or as important as those face-to-face interactions. 

We talk about the consultation often, how to assess, how to present the treatment plan to the patient, and on and on, but do we do it over and over every time they come in? Do we understand the trial close and how to upsell? Are we overcoming objections and driving incremental revenue? ALOT rides on that consultative approach, and that's why Katlin has spent a tremendous amount of her time developing a full strategy that definitely doesn't suck! Who wants to crush an ad campaign or rock it with SEO just to have it fall apart at the consult- nobody! As part of our podcast launch this week, Katlin is giving away her full training program "The 5-Star Consultation Process- for FREE! It includes video training, a checklist, plug & play and scripts and more! It's a huge value that can pay big dividends long term.  

5 Star Consultation Process: https://www.diamondaccelerator.com/5star-download

We couldn't recommend this episode more, and Katlin is a total rockstar. Be sure to grab a notepad and pen because you will definitely want to jot down a few key takeaways! 

Learn more about Diamond Accelerator: https://www.diamondaccelerator.com/

Follow Katlin on Instagram: https://www.instagram.com/katlincauffman/

Episode 53 is a Texas-sized crash course on serial entrepreneurship, overcoming adversity, and the patient experience.

We sit down with Fort Worth native Heather Finks, FNP-C, founder of House of Beauty and a veteran nurse injector.

This is Heather’s THIRD entrepreneurial endeavor, starting her first business at age 21 despite all odds. Her childhood was less than picture perfect. She was raised by a single dad in a low income home, and she became a mom at 15. She made a decision then to do what she had to in order to change the generational story for her daughter, and boy did she!

She’s done a lot in a very short time, and basically her entire adult life she’s owned a business. She’s learned to be agile, to try new things, and to remove failure from the list of possibilities.

In this episode Heather shares:
▪️Her experiences with overcoming adversity and the mindset you need to survive
▪️Running a successful business from idea to single location and then starting to scale
▪️Her philosophy on the patient experience and where the consultation falls apart (and how to fix it!)
▪️What it’s like to share your sobriety and your faith on a public forum and be okay with who you are

This episode will fill your cup- to hear Heather’s story and see where she’s ended up and what she’s been able to accomplish proves we can do anything if we want it bad enough. She was definitely 𝘽𝙤𝙧𝙣 𝙏𝙤 𝘿𝙤 𝙈𝙤𝙧𝙚!

Learn More About Heather on IG: https://www.instagram.com/injector_heather/

Learn More About House of Beauty on IG: https://www.instagram.com/houseofbeauty_fw/3

Learn More About House of Beauty on the Web: https://www.houseofbeautyfw.com/

Learn More About Sex, Love & Injectables Podcast: https://podcasts.apple.com/us/podcast/sex-love-and-injectables/id1503192485

This week we are ditching the koolaid, poking the bear, and going unfiltered with industry pioneer 𝗦𝗰𝗼𝘁𝘁 𝗖𝗮𝗹𝗹𝗮𝗵𝗮𝗻, 𝗣𝗔-𝗖 in Epidode 52 𝙋𝙡𝙖𝙮𝙞𝙣𝙜 𝘿𝙚𝙫𝙞𝙡'𝙨 𝘼𝙙𝙫𝙤𝙘𝙖𝙩𝙚. Scott opened Dolce Vida Med Spa in 2010 after a career in heart surgery and a strategic move to plastic surgery. He saw the writing on the wall, and took a big leap to opening a med spa that has certainly paid off. Now, 4 practices later, he’s orchestrated a lot of change in the industry! 

If you have used, heard of or thought about threads, you can thank Scott! He was integral in bringing threads to the US more than a decade ago, and he’s one of the most respected thread practitioners and trainers in the country. He’s also the mastermind and founder of Dolce Symposiums which included ten action packed training events centered on threads and drawing in the biggest names in the country. He held his final one in 2022, but he’s not slowing down. 

Who is Scott Callahan, and why do we all listen when he speaks up?

Scott is the expert trainer/educator for multiple companies including Suneva, Galderma, Harvest Terumo, Benev, MINT and Merz. He is a trainer/educator for Bellafill for the East Coast and was the very first injector of Bellafill in the state of Connecticut. He has been featured on multiple local and network television shows including a featured spot on The Style Network.

He’s still providing his training and expertise all around the US.  If you know Scott, you know he pulls no punches. He tells you what he thinks, and he calls it exactly how he sees it. This episode is no exception! We talk about

• Finding the right vendors and building mutual respect without drinking the koolaid 
• The controversy surrounding putting NPs, PAs and RNs on podium (and why would anyone say no!?) 
• Taking care of your staff with money and perks if you intend to keep them ▪️Whether ownership is the only path to long term financial success ▪
• What makes a great provider and how we need to set the standards to do better for our industry 

Just like everything Scott does, this episode is dynamic, informative and a must listen or watch! 

Learn More About Scott: Dolce Vida on the Web: https://www.dolcevidamedspa.com/ 

Dolce Vida on Instagram: https://www.instagram.com/dolcevidamedspa/

Episode 51 is live this week with a true pioneer and a mentor to SO many, the legendary Larry Blevins, PA-C!   In 𝙎𝙚𝙩𝙩𝙞𝙣𝙜 𝙩𝙝𝙚 𝙎𝙩𝙖𝙣𝙙𝙖𝙧𝙙, we sit down with @captaincosmetic, Founder & CEO of Village Institute of Plastic Surgery and co-founder of the American Foundation for Aesthetic Medicine fellowship. 

 Larry is a retired Med Corp Captain in the US Army. It’s there that he finished PA school, served two tours in the trauma unit in Baghdad, then honed his aesthetic skills treating scars left in the aftermath of IED explosions.  He retired from the Army and headed into civilian life, opened @plasticsurgeryvip and it’s been a successful journey ever since!    Larry is a big believer in platform devices, and his knowledge of all things laser is astonishing. He’s an ASLMS Fellow and a true expert on not only the protocols and techniques but the business of selling treatments and generating major revenue quickly.   

In addition to a thriving plastic surgery, injectable and laser practice, he’s giving back through the @affam.foundation Fellowship he started with Danny Soares, MD. Their program is a 6-month intensive with hands-on training, didactic learning, exams, and an in depth look at the inner workings of a successful practice. He’s also a fighter and an advocate for creating industry standards and giving new providers a pathway to obtaining the right skills to be successful without wasting time and money in the process.  

 In this episode, Larry shares:  

• His perspectives on breaking into aesthetics and gaining the right skills  
• The urgent need for providers to implement a set of standards to protect the industry  T
• The how-tos of selecting devices and making them profitable  
• What’s coming in the future that will change the industry   

This episode is action packed and delivered by one of the most repeated minds in the industry. You will NOT want to miss it! 

 Learn More About Larry: 

Instagram: https://www.instagram.com/captaincosmetic/

Village Institute of Plastic Surgery: https://www.instagram.com/plasticsurgeryvip/ 

American Foundation for Aesthetic Medicine: https://www.instagram.com/affam.foundation/ 

Village Institute of Plastic Surgery website: https://www.plasticsurgeryvip.com/

American Foundation for Aesthetic Medicine: https://affam.org/

We’re going 𝙊𝙛𝙛 𝙏𝙝𝙚 𝘽𝙚𝙖𝙩𝙚𝙣 𝙋𝙖𝙩𝙝 this week with 𝙋𝘼 𝘾𝙝𝙚𝙮𝙖𝙣𝙣𝙚, Founder, CEO & Injector at The Private Suite LA.

Her career started in France as a perfumer, but then a desire to do something more impactful led her back to NYC to PA School. She set her initial sets on Plastic Surgery, but in the end, she chose a PA program that paved the way for her journey into Aesthetics. Through the course of a fellowship, she left for sunny LA to train with a reconstructive surgeon, and never looked back.

In her 15 year career, she’s seen and done a lot in aesthetics from routinely working surgical cases to running medspas and large practices to today where she's settling into her role of 2 years, Founder & CEO. Cheyanne is building a bespoke brand that puts patient experience at the forefront, and her approach is rooted in the complete mind/body connection. She's been on the regenerative medicine scene for years, long before it was en vogue, and she's seen the positive outcome of this approach- so much so, she works closely with other Providers in areas like cellular medicine to bring those benefits to her patients. She's an advocate of treatments like red light therapy, exosomes, and polynucleotides, and biostimulators are the foundation of her injectable practice.

𝙄𝙣 𝙩𝙝𝙞𝙨 𝙚𝙥𝙞𝙨𝙤𝙙𝙚, 𝙋𝘼 𝘾𝙝𝙚𝙮𝙖𝙣𝙣𝙚 𝙨𝙝𝙖𝙧𝙚𝙨:

• Her experiences as an early adopter of biostimulators, especially body indications
• Her perspective on scaling a bespoke brand and the challenges with hiring and adding locations
• Her approach to “aging younger” & avoiding the pitfalls of over correction
• Preparing your practice for the economic reality of 2023
• Her mindset on investing in your skills and what she sees evolving as a busy GAIN Trainer & an avid learner

PA Cheyanne has definitely taken a unique path into aesthetics, from a perfumery in France to enhancing beauty in LA. Her approach to injecting, global wellness, and brand building is the perfect crash course for those who dare to be different!

Learn more about Cheyanne: https://www.instagram.com/theprivatesuitela/

This week, we sit down with Physician Associate and business owner, Sarah Balladares, PA-C for one wild ride! It all started with Sarah's original career post-marketing degree, Financial Planning. After 5 years helping medical professionals get a handle on their money, she decided it was time to leave her career and head off to medical school for a career in Plastic Surgery.  That was a short lived, as a few of her close physician friends talked her off the ledge, and offered up a career as a PA as viable alternative. That was all it took, and Sarah went back to school to take a year of prerequisites only to be waitlisted! 

That didn't stop her, one of the many times she would persevere. She eventually got into PA school that year, and the rest is history...sort of! Sarah had her goal in mind- Aesthetics- and despite repeated interventions from her professors, she stayed the course. After PA school, Sarah embarked on a journey that would take her to Ohio where she still works periodically then to Louisiana. She got involved with a practice in hopes of owning it one day, but her curiosity was not welcomed, so she found herself in a tight spot. What to do to end this "fun employment?" Well, Smooth by Sarah was born! Through a bit of desperation and a lot of gumption, with $7000 in injectables, a chair, and a one room rental spot, she opened her own practice. Now, she goes back and for to Ohio, works at another medical spa in Metarie, LA and has her own clinic in Baton Rouge. She's a busy gal managing 3 practices and a packed schedule, and flying home to North Carolina to see her new(ish) husband and remodel a home! She's definitely on the go, but so many of her decisions have been ones that may have seemed crazy at the time, but looking back, it's exactly what needed to happen in that moment to arrive at the destination. 

Now 3 years into owning Smooth by Sarah, she is continuing to innovate and evolve as a business owner and an injector, learning valuable lessons along the way. In this episode she shares:

• What fueled her decision to completely change careers and start over
• The impetus behind opening her practice, Smooth by Sarah, while also working in 2 locations
• The benefits of being an entrepreneur AND an employee
• The cautionary tales of going too big in the beginning
• Asking the tough questions, even if it hurts at the time

And, so much more!!! This episode is FULL of laughs, southern charm, and Sarah’s fiery spirit. But it’s also a testament to just jumping in, trusting yourself, and realizing that whether you crawl, walk or run, you just have to keep moving forward.

Find Sarah on Instagram: https://www.instagram.com/smoothbysarah/

Find Smooth by Sarah online: https://smoothbysarah.com/

This week we sit down with Entrepreneur, Master Injector & National Trainer for both Allergan & Galderma, 𝙈𝙚𝙧𝙚𝙙𝙞𝙩𝙝 𝙆𝙚𝙣𝙩, 𝙋𝘼-𝘾.

Meredith is the Founder of Skin CoLAB, a thriving aesthetic oasis in the heart of downtown Ada, Michigan. For 15 years and counting, Meredith has been in the Aesthetic industry, but in 2021, she opened her own Practice in the same town where she grew up!

Skin CoLAB is the perfect representation of her vision- literally! She managed every aspect of the design and has carefully curated the ambience and the vibe to give Patients and Retail Shoppers the ultimate Skin CoLAB experience. From those strolling past her storefront in downtown Ada to those who have found their home in her treatment chair, they all are welcomed into what she calls a cross between Anthropologie & the Ritz Carlton! 

She's a hard worker and always has been- something that is certainly a major contributor to her success. She's built a team that is focused on achieving goals, providing great patient care, and staying on top of the latest and greatest trends in the industry. But that forward thinking doesn't mean she jumps in with both feet. Meredith is quick to point out that she is often a wait-and-see kind of businesswoman. She doesn't always jump on the latest trend or the newest product, but prefers to stay in her lane, with her head down, working hard, and make her moves when it works for HER. She doesn't get caught up in the competition, so much so that she trains her competitors and freely gives of her knowledge to those around here. And, it's working! As a Presidential account with Galderma in a little more than a year in business, she and her team are busy focusing on doing everything they can to make Skin CoLAB the ideal destination for Patients.

In this episode, she shares:
▪️Taking the leap, even when failure is an option, and being okay with learning as you go.
▪️Managing a full patient load and running a business (also while managing a team and being a mom of 3!).
▪️Building a brand and creating non-negotiable standards for Patient care, for Marketing, and for business operations.
▪️Delivering a holistic approach to Patient care that is built on trust, attention to detail and consistency.

Learn more about Meredith on her Instagram: https://www.instagram.com/sciencebeauty_pac_/

Learn more about Skin CoLAB on Instagram: https://www.instagram.com/skincolab_/

Learn more about Skin CoLAB on the Web: https://www.skincolab.com/

In Episode 47, we sit down with Revision Skincare Vice President of Strategic Partnerships, Chris Murray.  Chris has been in the industry for 17 years, and in that time he’s worn many hats. From injectable Sales Rep to Regional Sales Manager at Medicis and Galderma to his transition to skincare 4 years ago, one thing has remained constant…his desire to partner with customers and to bring science, business and relationships to the table.

During his time at Revision, he’s been integral in two big launches: Revox Line Relaxer and the new DEJ Daily Boosting Serum. He also spearheaded this year’s partnership with RVL Pharmaceuticals featuring Upneeq, and after the success of those program, he has more on the horizon. It’s evident in our discussion that he is exactly the kind of partner you’d want- one that wants what’s best for the industry, the customer and the business. And he’s eager to invest his time and resources to make it happen.

His strong desire to work together with Practices and go beyond a great product portfolio and sound science led to the inaugural Elite Retreat in June 2022. He brought the top 25 customers together to talk business, social, exit plans, and surprisingly, NOT skincare! He wanted to add value in a new, novel way, and it was a giant success leading to the second annual event happening in July 2023.

In this episode, Chris and Tiphany discuss:

✔️The evolution of the industry and the increasing importance of skincare for outcomes and the bottom line.
✔️The keys to successfully partnering whether it’s in your Practice or with industry.
✔️Accelerating business growth with a solid 360-degree messaging strategy.
✔️How to separate yourself from the competition as both a Practice & a Provider

Chris has been involved in the industry on all sides, and he’s sharing a full hour of nonstop knowledge that you simply can’t miss. He’s an expert on leveraging your network, driving the bottom line and influencing the industry, and he’s sharing it all on this week’s For The Record!

Learn more about Revision Skincare: https://revisionskincare.com/

Follow Chris on Instagram: https://www.instagram.com/murrcme/

In Episode 43, We sit down with 𝐀𝐦𝐲 𝐇𝐞𝐫𝐫𝐦𝐚𝐧𝐧, 𝐑𝐍, 𝐂𝐀𝐍𝐒, 𝐂𝐏𝐒𝐍, the Chief Aesthetic Nurse and Director of Aesthetic Nursing at Mountcastle Medical Spa in Ashburn, VA.

Over the last 13 years, she’s gone from doing pre/post ops and answering phones to building up a BUSY medical spa with 5 injectors, 3 aestheticians and 5 front desk staff  In a given day, her team sees over 100 patients, and it has to be a well-oiled machine to function, something she has worked hard to create- especially with the front desk who she credits as the backbone of the practice. From her recruiting process to her immersive onboarding program, she’s cultivated a staff that is as loyal to Mountcastle Medical Spa as she is with single digit turnover and several employees with more than a decade of service.

On top of her day job, she’s a busy GAIN trainer and a NP student. She makes it look easy, but she’s quick to point out that none of it happened overnight. It was a learning journey that she’s still on every day. In this episode, she speaks to the pressure new injectors often face when comparing themselves to what they see on Instagram. Amy talks about her own struggle in the beginning to navigate her way to becoming a safe and effective injector before industry trainings and aesthetic conferences were the norm. Now, she makes it her mission to help others learn the basics and grow their skillset before treating beyond their capabilities.

If you are someone who is currently running a big practice or you hope to one day, she’s got an incredible amount of knowledge shared through this episode, especially as it relates to people management and keeping your team engaged with high satisfaction and high productivity. She also speaks to her partnership with founder, Dr. Mountcastle, who she’s worked with closely over the last 13 years as they’ve build a powerhouse practice together.

Amy shares what’s behind the curtain when it comes to making your way in the industry, building and maintaining a busy practice, finding time to fit it all in, and ensuring a healthy business partnership along the way.

Follow Amy on Instagram: https://www.instagram.com/amyaesthetics__/

Follow Mountcastle Medical Spa on Instagram: https://www.instagram.com/mountcastlemedicalspa/

Explore Mountcastle Medical Spa: https://www.mountcastlemedicalspa.com/medical-spa-services/

Epside #42 features Rêvée Medical Aesthetics Founder, Medical Director and Aesthetic Injector, Lonny Green, MD.

Before he was known as the @ninjainjector, he spent twenty years as a Urologic Surgeon! After he began to explore additional ways to help women on their quest for health and wellness, he quickly realized that to do what he wanted to do, it may mean he had to venture out alone, outside of Urology to the field of Aesthetics.

What started out as a few days a week turned into what seems to be a true passion for Dr. Green- helping patients gain confidence, feel good in their own skin, and also receive high quality treatments from a well trained staff devoted to Patient needs.  Over the course of his time as the entrepreurial force behind Revee, he’s hired a dedicated and talented staff, and he takes their training very seriously. He speaks to how he onboards his injectors and aestheticians to guarantee his Patients are in safe, qualified hands.

He’s quick to point out that he doesn’t just do filler and toxin. He delivers something so much more valuable: confidence. But in the midst of doing that, his team is also delivering for their community through philanthropic events and a “giving back” spirit. He’s not too caught up in traditional marketing channels, and instead, he lets his team’s investment in their community and word of mouth for happy Patients keep the chairs full!

In this episode, he talks about his coming of age with Instagram and how he’s stickler for showing the raw and the real everyday on the Gram. In his own words, the best way to do social is to “Just Push The Button.” And it’s working!

He’s also an avid learner and can be found at conferneces year round learning the last and greatest in Aesthetics. This year, he hopped on stage to share his own expertise and perspective as Faculty at Aesthetic Next 4.0, and he will be an AMI Trainer helping launch Volux in the US. What comes next for Dr, Green is a mix of training, growing his practice, and looking for opportunities to help injectors who are still struggling to perfect their technique. But most of all, he’s enjoying living the dream with a greatful heart for the new home he’s found here in aesthetics where he is continuing to evolve in his second act.

Follow Dr. Green on Instagram: https://www.instagram.com/ninjainjector/
Follow Rêvée Medical Aesthetics on Instagram: https://www.instagram.com/revee.aesthetics/
Visit  Rêvée Medical Aesthetics Website: https://www.myrevee.com/

In our Season Two Finale of For The Record, we’re giving you a behind-the scenes look at what it takes to create quality, consistent digital media day-in and day-out.

In “Behind the Content Curtain” Dr. Tiphany Hall sits down with Director of Media Productions for Aesthetic Record & Aesthetic Next, JT Cothran.

While JT Cothran came to AR with a long history of studio engineering and live event productions, he’s helped build a substantial video production house at AR, learning and evolving his own skill set, one step at a time.

He’s the man behind the camera, directing the talent, finding the best angle, and capturing the best video and audio for the job. But, he’s also the one in post-production doing all the editing, adding motion graphics and transitions, and creating lots of movie magic. He’s a unicorn, some might say, and can do just about anything! 

In this episode, JT & Tiphany break down a few key elements of success regardless of your budget or resources:

-Using the tools you have in your tool box today to create high-quality, high-impact videos and what to buy next to fill in the holes.

-Various software program you can use to get the look of big production quality without spending big budgets (and do some really cool stuff!) We share SO many great tools!!!!

-Tips for improving your video quality from pre-production planning, to background lighting,
to refurbishing old videos and building content with purpose.

-What to consider when deciding when to bring in a production company vs. trying to do it all yourself.

This is a great episode to watch or listen to if you are a content creator who is either stuck in a rut or eager to take things to the next level. If you are a video ninja, we promise you may get some time-saving efficiency hacks that make things easier!!

We share the perspective of the onscreen talent and the behind-the-scenes creative genius, something that isn’t normally discussed together!

This week, we sit down with Ben Hernandez, Partner and Co-Founder at Skytale Group LLC.

In just a few short years of focusing in the Aesthetic space, Ben has emerged as one of the key thought leaders on Mergers & Acquisitions, and there’s no doubt he’s shaping the investment landscape for Aesthetic Practices. 

Ben and his team at Skytale are passionate about helping owners build well-structured, profitable companies that can create long-term value for the Entrepreneur.

In this episode, Ben talks about the value of aligning yourself with a team of experts who take on the heavy lifting when it’s time to sell. From finding the right partner, structuring a favorable deal, and guiding the seller through what can seem like a daunting process, Skytale is there!

Ben and his team have years of experience in Dental among other specialties, and they know exactly what it takes to maximize the value of a Practice and to reward the Owner for a job well done.

As Ben shares, outside of M&As, Skytale’s consulting side acts as an accountability partner, business coach, and strategic advisor to help Practices grow- even if selling isn’t part of the plan! 

This episode is a mini-MBA delivered with the finesse that only a true expert could provide. 

In Episode 38, we sit down with Heather Rypien, RN, CANS to learn “The Hard Truth about Success.”

Heather has been injecting for 12 years, and in that time, she’s amassed a large following of Patients. Her knack for Patient engagement is no surprise given her experience in a host of Customer Service roles including years as a Flight Attendant!

Her work life is anything but conventional. While her home is based in North Carolina, she commutes to the Manhattan-based Skin Spirit each week!

When she’s not creating exceptional results for her Patients, she can be seen criss-crossing the country as an insanely busy Galderma Trainer. Over the last several years, she’s forged relationships and made an impact for countless Practices across the US with her in-demand hands-on trainings.

But it doesn’t come without a cost. In this episode, Heather shares insight into the mindset of a builder. Whether she’s building a Patient following, building a training legacy or building her own skillset, she approaches it all knowing that sacrifice is a key ingredient to success.

Whether she’s building a Patient following, building a training legacy or building her own skillset, she approaches it all knowing that sacrifice is a key ingredient to success.

This is a fantastic episode filled with so many pearls and hard truths about building a legacy of excellence.

Learn more about Heather:
Instagram: https://www.instagram.com/parkavenuern/
Skinspirit: https://www.skinspirit.com/
Aesthetic Consulting & Training: https://www.aestheticconsultingandtraining.com/

Kevin Harrington MSN, APRN,  FNP-C is a true Renaissance man, a purveyor of clinical education and a mastermind when it comes to Practice management. 

In Science, Safety and The Path to Success, Kevin shares his perspective after 19 years of experience across all facets of Aesthetics.

He worked at Allergan for 9 years, was integral in building the MSL team at Galderma, then transitioned to his own practice Face-Time Aesthetics where he’s since been a long-time trainer for both companies.

In addition, his private training program, Face-Time Aesthetics Training, has partnered withTitan Aesthetic Recruiting, where he serves as the Clinical Training Director, to build a robust injector preparation course, the only one of its kind! 

He’s also Faculty for the wildly popular Injection Anatomy and can be seen speaking at conferences and courses around the country.

Kevin is passionate about Patient safety, and with every training or lecture he delivers, his north star is staying true to the “medical” aspect of everything we do in Aesthetics.

In addition to his clinical thought leadership, he also holds a business degree, and his keen sense of Practice operations has not only helped his own business succeed, but earned him a coveted spot as an original member of the Aesthetic Masterminds.

This episode covers everything from physiology, pharmacology, Patient and Injector psychology, and the business imperatives every Practice needs to succeed. 

In “The Happiness Project” we sit down with YourProjectTamp co-founders, Mei-Lin Reisin, LME &  Dakota Holt, MSN, NP-C to learn the ins and outs of making a successful business partnership work! 

While these two are known for their fun, entertaining and skillful production, they are also experienced practitioners who have built a Practice that creates joy, happiness and acceptance for Patients while also delivering top notch results. 

Dakota & Mei-Lin approach every Patient collaboratively- leaning into their respective strengths as an Injector and an Aesthetician to deliver in-depth treatment plans that build long term trust and retention.

Through their EDU program, they are sharing their expertise as business owners, teaching treatment techniques and guiding marketing and brand development for trainees ready to go to the next level. 

And through it all, they remain focused on revolutionizing the beauty industry and creating an inclusive environment where all aesthetic professionals can thrive!

In "Reprogram Your Mindset", Jason shares what it’s like to run a successful Aesthetic Practice in one of the most competitive markets in the US, Austin, TX, with his wife, National trainer, expert injector, CEO and Founder, Brooke Nichol, RN, CANS.

Together, they’ve been able to pair Jason’s business operations and sales background with Brooke’s passion & expertise for Aesthetics to build a destination Practice for Patients & Providers. Saving Face has grown at an exponential rate, adding a second location, and now moving into a bigger space to accomodate the growing headcount. 

Their shared commitment to functional wellness and clean living led to a new business venture when they turned to CBD as a key ingredient in developing a post-treatment product line that is gaining national attention: Post Love.

Post Love has grown from an organic farm in Colorado where Jason and Brooke began the manufacturing process to retail shelves in Aesthetic Practices across the US. True to who they are, the pair donate a portion of the proceeds from Post Love to charity.  They want Post Love to serve as a vehicle to heal and empower their Patients and the Patients of others. 

But throughout the journey, Jason has remained steadfast in his commitment to being a conscious contributor- being present as a business partner, husband, dad and community advocate.

He’s focused intensely on reprogramming his mindset and getting to the core of his own mental and physical health which has positively impacted every part of his life- the hard work that pays exponential dividends! 

We dive deep into what it takes to run a successful business - not just from an operations perspective but how you show up for your team and your Patients everyday. 

This episode is equal parts business coaching and life coaching, and it’s one you do not want to miss!

Learn more about Saving Face: https://www.savingfaceaustin.com/
Learn more about Post Love: https://postloveskincare.com/

Episode 34 features triple board-certified, Harvard-trained Dermatopathologist & Founder of GFaceMD and Soyier Skin Collection, Gretchen Frieling, MD.

“Dr.G” comes from an extensive background in Anatomic and Clinical Pathology & Dermatology, but 5 years ago, she turned her unique perspective as a skin expert into a wildly successful Aesthetic Practice and secured her spot as an industry leader and educator. 

She’s well known for her innate ability to educate on the pathology of injectables, something she stayed away from early on when marketing her Practice. Fast-forward years later, and she’s constantly asked to lecture on industry podiums, contribute to national magazines, and share her perspective on various media outlets. 

Her expertise as an Injector is closely rivaled by her success as an entrepreneur. From a one-room location at a hair salon to one of the most sought after practices in the Northeast, she’s become a master at branding, exceeding Patient expectations, growing a stellar team, and she’s earned her stripes as a savvy businesswoman. 

In addition to her role at GFace, she’s also the mastermind behind skincare brand, Soyier, where she’s played a major role in formulating each product, designing the packaging, and creating the entire brand presence.

Right before the pandemic, she launched FaceITVirtual, and three meetings later, she’s put her Midas touch on an international, virtual conference that continues to grow year after year.

In this episode, she shares her philosophy on keeping her head down and pushing forward with a relentless focus on learning, growing, and as a result, succeeding across multiple fronts.

Most importantly, she reminds us to remain authenticate, don’t over think it or get caught up in what others are doing, and to give yourself the grace to learn, fail, and try again.

Learn More About Dr. G: 

GFaceMD: https://gfacemd.com/
Soyier Skincare: https://www.soyier.com/
FaceIT Virtual: https://www.faceitvirtual.com/

This week in Episode 32, its The Cloud Movement with My Vansanity Founder & CEO, Ignacio Fanlo.

Iggy comes from a long career spanning investment banking & tech. He was in Silcon Valley during the rise of the internet and the “dot com bubble,” and he’s founded and sold companies to the tech giants along the way!

He’s bringing the cloud concepts to aesthetics by giving Providers and Practice Owner the chance to use what they need, when they need it, and only pay for their utilization of Vansanity’s resources.

His company provides a one-stop-shop for Injectors to rent a fully stocked treatment room - medical supplies, product, energy devices- by the hour. There are in control of their own patients and marketing, and Vansanity helps them build their business with no up front capital! 

That means, a Provider can pay $99 an hour plus the wholesale cost of whatever they use, and put the rest in their pocket! 

With locations in Dallas and Boston, Injectors are quickly finding the option to work when they want, on demand, and only pay for what the need as a wildly profitable way to operate. 

And now, Vansanity is also helping Practice owners to build the same model - use Vansanity’s resources, transition their practices to an on-demand model, and pay based on consumption!

It’s a concept that we all know- Air BnB, Uber, salon booth rental, electricity, and of course, the cloud! 

Learn more: 
Vansanity Website: https://vansanity.com/
Vansanity Instagram: https://www.instagram.com/myvansanity/