frankly...
By Frankly
frankly...Sep 06, 2022
...It's Time to Reevaluate Your Digital Strategies
This week on frankly... Rachel and Dan dig into some recent integrated communications news, from data on top sites for referral traffic and Google's pending introduction of its AI-powered Search Generative Experience to new features from LinkedIn and public sentiment on digital advertising. For more info on the topics covered in this episode, visit the following links:
- Datos & Sparktoro: Who Sends Traffic on the Web and How Much? New Research from Datos & SparkToro
- Adweek: Google's Gen AI Search Threatens Publishers With $2B Annual Ad Revenue Loss
- PRDaily: New social media features and updates to know this week - Franco: Public Sentiment on Digital Advertising: The History & How it Impacts Strategy
For more information on frankly..., visit www.franco.com/frankly-podcast or our Facebook page: https://www.facebook.com/francofranklypodcast.
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...Committing to the Cause in Community Involvement
This week on frankly... Rachel and Dan are joined by Terry Rhadigan, a veteran of automotive communications and Detroit community involvement. Terry discusses his career path, spanning 30-plus years in various positions with General Motors communications and corporate giving, the importance of being involved in your community and how an indirect path can sometimes lead to your dream role. Plus, we touch on the upcoming NFL Draft in Detroit, connections between sports, entertainment and philanthropy in the city and Terry's involvement as Chair of the Detroit Sports Organizing Corp and his work with organizations including the Automotive Hall of Fame, United Way for Southeastern Michigan, Detroit Regional Partnership, and Loyola High School in Detroit. For more information on frankly..., visit franco.com/frankly-podcast or our Facebook page: facebook.com/francofranklypodcast. Follow Franco on LinkedIn, Instagram, Twitter and Facebook. And as always, please rate, review and subscribe.
...We've Got Tips for More Compelling Presentations
This week on frankly... Michelle Gilbert returns to the podcast in her new role as Chief Engine Officer at Purple Engine Coaching & Consulting. Michelle talks through tips for developing and delivering more compelling and engaging presentations. Covering everything from virtual sales meetings to live keynote speeches, there is something for everyone! She also discusses her experience taking the leap from corporate communications to her own coaching business. You can learn more about Michelle and Purple Engine on her website at www.purpleenginecoaching.com, or by reaching out to her at michelle@purpleenginecoaching.com. You can also revisit our previous conversation with Michelle on building a culture of trust and transparency through managing up at here. For more information on frankly..., visit franco.com/frankly-podcast or our Facebook page: facebook.com/francofranklypodcast. Follow Franco on LinkedIn, Instagram, Twitter and Facebook. And as always, please rate, review and subscribe.
...The NFL Draft is Coming to Downtown Detroit
This week on frankly... David Cowan, Chief Public Spaces Officer for the Downtown Detroit Partnership, joins Rachel and Dan to discuss his team's work to manage and promote Downtown's parks, public spaces and the exciting events that happen there every day. David's team is responsible for 1,600 events and programs that happen each year in Downtown Detroit, creating one-of-a-kind experiences for over four million annual visitors. David talks about the exciting major events coming this year, from the 2024 NFL Draft and the Detroit Grand Prix to the Detroit Tree Lighting. He also shares some tips for first-time visitors and his favorite spaces to spend some free time Downtown. Plus, Rachel and Dan share an exciting milestone for Franco. We have successfully completed an ownership transition from former Chairman Dan Ponder to CEO Tina Kozak, who is now majority shareholder and owner of Franco, with Tina Sullivan and Nikki Little continuing to own minority shares in the business. With this transition, Franco is now not only women-led, but we’re also women-owned! For more details on the ownership transition, check out the article from Crain's Detroit Business (shout out and thank you to Kurt Nagl for this story!) and the Franco blog. For more information on what Downtown Detroit has to offer, visit the DDP's website at www.downtowndetroit.org.
For more information on frankly..., visit franco.com/frankly-podcast or our Facebook page: facebook.com/francofranklypodcast.
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...Finding Wellness and Balance in the Digital World
This week on frankly... digital wellness speaker, author, coach and podcaster Mark Ostach joins Dan and guest host Nikki Little to share his insights on how to find balance between virtual time and real time to make more meaningful connections. Mark also discusses considerations for the hybrid workplace, including the benefits of cultivating a culture of permission to help employers better communicate with their employees and understand their needs. If you're feeling burnt out from the digital world or looking for ways to better connect, either personally or professionally, listen in! For more information on Mark's work, including his books, podcast, speaking programs and more, visit www.markostach.com or connect with him on LinkedIn. To dive deeper into the topic Mark discussed on creating a vision, check out his recent podcast episode here.
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...Looks at Automotive Retail Trends and Technologies from the NADA Show 2024
This week on frankly... NADA Show 2024 just wrapped up, and Rachel was on the show floor to talk with exhibitors and experts about automotive retail trends and technologies. AI, EVs and even airplanes were hot topics at the show. Listen in for interviews from the show floor and our thoughts on what we heard from leaders in the industry. For more information on the show and the companies we talked with, visit the links below:
For more information on frankly..., visit www.franco.com/frankly-podcast or our Facebook page: https://www.facebook.com/francofranklypodcast.
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...CES is Becoming a Can't Miss Automotive Event
This week on frankly... Franco Vice President of Media Relations Brent Snavely joins Rachel and Dan to recap the automotive side of CES 2024. Brent traveled to Las Vegas for ths show earlier this month and gives us the rundown of his favorite technologies from the show floor. Plus, we take a look at the overall state of auto shows and the recent news that the Detroit Auto Show is making its return to January in 2025. Check out some of Brent's favorites from the show floor at the links below: - CarScoops - Togg T10F Electric Sedan Unveiled At CES With Up To 429 HP
- The Verge - Hyundai says its four-passenger eVTOL will be ready for 2028
- InsideEVs - That Futuristic Electric Kia Van Could Be Your Next Uber
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...Franco is Turning 60!
This week on frankly... we're kicking off the New Year in a big way and celebrating Franco's 60th anniversary! On this episode, Franco CEO Tina Kozak and Chairman Dan Ponder join Rachel and Dan to talk about our company's history, Dan's experience working with our founder Tony Franco and Tina's vision for the company's continuing evolution in the ever-changing world of integrated communication. Stay tuned for more 60th anniversary content coming your way throughout the year. For more information on frankly..., visit franco.com/frankly-podcast or our Facebook page: facebook.com/francofranklypodcast.
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...The Wild Side of Communications
This week on frankly... Jeff Sell, director of communications for the Detroit Zoological Society, joins Rachel and Dan. Jeff shares his career path, which has led him from the newsroom and to communications agencies (including Franco), before finding his calling with the Detroit Zoological Society. From events to media tours and working on community and education initiatives through the Belle Isle Nature Center, you'll hear about what Jeff loves about working with DZS, as well as how past agency experience helped shape his current career and approach to leadership. Follow along with the Detroit Zoological Society on Facebook and Instagram, and learn more about DZS programming and becoming a member at detroitzoo.org.
For more information on frankly..., visit www.franco.com/frankly-podcast or our Facebook page: www.facebook.com/francofranklypodcast.
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...Never Underestimate an Event Planner
This week on frankly... we have a guest co-host! While Dan enjoys his vacation, Franco CEO Tina Kozak joins Rachel to talk all things event planning - both social and corporate - with founder and CEO of Fandangle Event Design, Adrienne Nutter. She shares how she turned her art history degree into an event planning career and how she's grown and shaped her business from there. You'll hear her talk about why events need goals too and what to expect when hiring an event planner and how to best work together. If you're interested in hiring Adrienne or learning more about her services, you can visit fandangleevents.com.
For more information on frankly..., visit www.franco.com/frankly-podcast or our Facebook page: www.facebook.com/francofranklypodcast.
Follow Franco on LinkedIn, Instagram, Twitter and Facebook. And as always, please rate, review and subscribe.
...A Community First Approach Helps Neighborhoods Thrive
This week on frankly... Life Remodeled Founder and CEO Chris Lambert joins Rachel and Dan to talk about a "Community First" approach to community development and revitalization. Chris shares his background and the path that led him across six continents and through several cities on the way to finding his calling right here in Detroit. Tune in to learn about the important work of Life Remodeled, including youth programs, workforce development and human services that support thousands of families, students and community members each year. To learn more about Life Remodeled and volunteer opportunities or to make a donation (you can double your donation through the end of 2023 thanks to White Pine Investment Company!), visit www.liferemodeled.org. And for those with a connection to Detroit's Denby neighborhood, weigh in on a name for the new Opportunity Hub at https://www.namethatbuilding.com.
For more information on frankly..., visit www.franco.com/frankly-podcast or our Facebook page: www.facebook.com/francofranklypodcast.
Follow Franco on LinkedIn, Instagram, Twitter and Facebook. And as always, please rate review and subscribe.
...How Do We Tell the Story of Future Mobility?
This week on frankly… Mobility Startup Advisor Katelyn Davis joins Rachel and Dan to talk about her career in the mobility industry and how her experience in communications and economic development helped launch her new career as an advisor to early stage mobility startups. We cover exciting trends and technologies in electrification and automated driving and dive into Women Driven Mobility: Rethinking the Way the World Moves, the book Katelyn co-authored with Kristin Shaw. Learn more and follow along with Katelyn on LinkedIn at: linkedin.com/in/katelynsdavis.
For more information on frankly..., visit www.franco.com/frankly-podcast or our Facebook page: www.facebook.com/francofranklypodcast.
Follow Franco on LinkedIn, Instagram, Twitter and Facebook. And as always, please rate review and subscribe.
...Every Brand Needs a Blueprint
This week on frankly... Franco's Creative Director Ashley Dupuy Mancuso joins Rachel and Dan to talk about her career path and role in developing a creative team and processes here at Franco. We discuss best practices for developing a brand, tips for communicators working with creative teams, the importance of professional development and the ever-evolving technology set for creative work. You can read more on the topics we cover on Franco's blog at: - From Visioning to Reality: Translating Brand Ideas into Tangible Elements - 4 Ways to Work Better with Your Creative Team
For more information on frankly..., visit www.franco.com/frankly-podcast or our Facebook page: www.facebook.com/francofranklypodcast.
Follow Franco on LinkedIn, Instagram, Twitter and Facebook. And as always, please rate review and subscribe!
...It's Time to Go Beyond Vanity Metrics
This week on frankly... Rachel and Dan dive into recent news and trends in the world of integrated communications. From showing the value of communications work through meaningful reporting to considerations for X as it undergoes significant changes and findings from a new survey of the newest generation of journalists, listen in for updates and conversation on the communications news you should know this week. You can find additional information on the topics covered in this week's episode at the following links: - Franco Blog: The Evolution of X: When to Sunset Your Social Media Presence - PRDaily: What PR pros should know about the newest generation of journalists For more information on frankly..., visit www.franco.com/frankly-podcast or our Facebook page: https://www.facebook.com/francofranklypodcast. Follow Franco on LinkedIn, Instagram, Twitter and Facebook. And as always, please rate review and subscribe!
...You're Probably Using Social Media Wrong
This week on frankly... Arik Hanson joins Rachel and Dan to tell us what we're probably doing wrong on social media for our companies or clients and how, as an early adopter and social media expert, he recommends shifting strategies and measuring success. Arik also discusses his long-standing podcast, the Hanson & Hunt Podcast and what it takes to keep a show going for 10 years. Later, Ed joins for a Tales from the Beat segment and gives advice for pitching reporters and respecting boundaries. You can find Arik and more information about his services at Arik Hanson Social Media at arikhanson.com. The Hanson & Hunt Podcast comes out monthly and includes all the latest happenings in the social media world. Listen at www.hansonandhunt.com.
For more information on frankly..., visit www.franco.com/frankly-podcast or our Facebook page: https://www.facebook.com/francofranklypodcast. Follow Franco on LinkedIn, Instagram, Twitter and Facebook.
...What is the Future of Mobility? Detroit Auto Show Recap
This week on frankly... Dan and Rachel are coming to you live from the Detroit Auto Show talking to companies in Automobili-D to discuss the future of mobility and their contributions to the industry. You'll hear from: Brennan Drake, robotics deployment engineer for wheel.me, Jeffrey Naber, director, Advanced Power Systems Research Center and professor in the mechanical engineering department at Michigan Technilogical University, Brittany Lockard, external communications manager for May Mobility, Natalie King, CEO and founder of Dunamis Charge, and Sushanta Das, technical director at the American Center for Mobility.
For more information on frankly..., visit www.franco.com/frankly-podcast or our Facebook page: https://www.facebook.com/francofranklypodcast.
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...It's Been a Year! Reflecting and Looking Ahead with Our First Guests
Today marks one full year of the frankly... podcast, and we're celebrating, reflecting and looking forward to another year by bringing back Tina Kozak and Tina Sullivan, our first ever guests. Tina and Tina flip the script to ask Rachel and Dan about their favorite moments and lessons learned from year one and where frankly... is heading in its second year. Thank you so much to everyone who has listened over the past year! Plus, in Tales from the Beat, Ed joins us to talk about the importance of transparency, owned content and how companies can get their own messages out to the world. Catch up on our recent episodes at franco.com/frankly-podcast or wherever you get your podcasts, and follow along with our Facebook page: facebook.com/francofranklypodcast. If there's a guest you'd like to hear on the podcast, a topic you'd like us to cover or just want to share some thoughts, send Rachel or Dan a message on LinkedIn. And as always, if you like the show, please rate, review and subscribe!
...We're Taking You Behind the Scenes of the Detroit Bankruptcy
This week on frankly... Axios Business Reporter Nathan Bomey and Franco VP of Media Relations Brent Snavely join Rachel and Dan for a behind the scenes look at Detroit's historic bankruptcy, how it changed the city and what it was like to report on the events 10 years ago. As Detroit Free Press reporters at the time, both Nathan and Brent covered the process as Detroit navigated the largest municipal bankruptcy in American history. Since then, Nathan has written a book, Detroit Resurrected: To Bankruptcy and Back, and a documentary, Gradually, then Suddenly, on the events. You can find more information on Nathan, his books, stories and more on his website here, and follow along with his reporting at https://www.axios.com/authors/nbomey. For more information on frankly..., visit www.franco.com/frankly-podcast or our Facebook page: https://www.facebook.com/francofranklypodcast.
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...Social Media is a Lifestyle
This week on frankly... David Murray, manager of social media for Blue Cross Blue Shield of Michigan, joins Rachel and Dan to discuss his experience and the career path that led him to managing social media strategies for Michigan's largest health insurer. David shares insights on the importance of platform-specific strategies, creating social media content that can be a resource for followers and how lifestyle content helps engage their audience as part of a larger integrated communication strategy. Plus, in Tales from the Beat, Ed joins to talk on generative AI, its role as an assistant and why writers need to be cautious when using it for research. Learn more about Blue Cross Blue Shield of Michigan and find fun travel tips, healthy recipes and more by following along on TikTok, Instagram and Facebook. For more information on frankly..., visit www.franco.com/frankly-podcast or our Facebook page: https://www.facebook.com/francofranklypodcast.
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...We're Celebrating National Intern Day!
This week on frankly... we're celebrating National Intern Day with Franco Integrated Communications Intern Bria Brown and Creative Intern Max Wegzyn. From their career paths to finding a right-fit internship, Max and Bria share their stories, tips and resources for students and graduates seeking an internship in integrated communications.
For more information on frankly..., visit www.franco.com/frankly-podcast or our new Facebook page: www.facebook.com/francofranklypodcast. Follow Franco on LinkedIn, Instagram, Twitter and Facebook.
...There's So Much to Love About Metro Detroit
This week on frankly... Chris Moyer, senior director of communications for Visit Detroit, joins Rachel and Dan to discuss his role in promoting and communicating the great events, amenities and cuisine that metro Detroit has to offer. From changing the perception of Detroit in local and national media, to events like the Grand Prix and Detroit Auto Show, Chris shares the things he loves about our region and how he communicates them with the world. Plus, in Tales from the Beat, Ed joins to talk about the importance of doing your research when pitching story ideas to journalists. Learn more about Visit Detroit and happenings around metro Detroit at https://visitdetroit.com/, and for more information on frankly..., visit www.franco.com/frankly-podcast or our Facebook page: https://www.facebook.com/francofranklypodcast. For more information on frankly..., visit www.franco.com/frankly-podcast or our new Facebook page: https://www.facebook.com/francofranklypodcast. Follow Franco on LinkedIn, Instagram, Twitter and Facebook.
...Managing Up Helps Build Trust and Transparency Within Teams
This week on frankly... Rachel and Dan talk with Michelle Gilbert, VP of public relations with Comcast Cable Heartland Region and Nikki Little, Franco's SVP. Michelle walks us through the career path that led her to communications and her current role with Comcast before diving into the concept of "managing up," which Nikki covered in a recent blog post. Michelle and Nikki share tips and resources for building effective relationships between leaders and team members, and how managing up can help create trust, transparency and open communications within teams. If you're interested in learning more, some of the resources we discussed are linked below: - Nikki's blog post, Shaping The Next Gen Of Communications Leaders Through ‘Managing Up’
- Brene Brown's Dare to Lead Core Values You can connect with Michelle on LinkedIn, and for more information on frankly..., visit www.franco.com/frankly-podcast or our new Facebook page: https://www.facebook.com/francofranklypodcast. Follow Franco on LinkedIn, Instagram, Twitter and Facebook.
...We're Recapping the Mackinac Policy Conference and 'The Power of &'
This week on frankly... Rachel and Dan talk with Devon O'Reilly, senior director of community engagement and leadership development at the Detroit Regional Chamber, and Franco CEO Tina Kozak to recap sessions, themes and networking at the 2023 Mackinac Policy Conference (MPC) and "The Power of &" from both the attendee and organizer perspective. Plus, Devon talks through other Chamber programming he leads, including Leadership Detroit and the NeighborHub initiatives. Ed Garsten talks tips and ideas for pitching reporters leading up to events in Tales from the Beat. Listen to the end for some inside tips from Tina and Devon on their favorite bars, restaurants and things to do on Mackinac Island! If you're interested in learning more about the Chamber initiatives we discuss in the episode, visit the following links: - Mackinac Policy Conference: https://www.detroitchamber.com/mackinac-policy-conference/ - Leadership Detroit (Applications close soon!): https://www.detroitchamber.com/leadership-detroit/ - NeighborHub Grant Program: https://www.detroitchamber.com/neighborhub/ For more information on frankly..., visit www.franco.com/frankly-podcast or our new Facebook page: https://www.facebook.com/francofranklypodcast. Follow Franco on LinkedIn, Instagram, Twitter and Facebook.
...Event Season is Here. Make the Most of It!
This week on frankly... Rachel and Dan are finishing up a busy Spring of trade shows, conferences and networking events and share thoughts and best practices for communicators working in the event space. From logistics and the attendee experience to media relations and more, listen in for tips to help make your next event a success. For more information on frankly..., visit www.franco.com/frankly-podcast or our new Facebook page: https://www.facebook.com/francofranklypodcast. Follow Franco on LinkedIn, Instagram, Twitter and Facebook.
...We're Getting into the Weeds on AI and ChatGPT
This week on frankly... Will Garrett and Sergei Mnatsakanov join Rachel and Dan to talk AI technology, trends, tools and a few things to watch out for when using tools like ChatGPT for marketing purposes. Will and Sergei are co-founders of Codified, a boutique development agency that helps startups and mid-sized businesses bring digital experiences to life. They explain some of the technology behind AI tools, interesting ways to use AI and considerations for future-proofing digital marketing strategies. In Tales from the Beat, Ed Garsten talks "backing into" a couple of errant pitches that made their way to his inbox. For more information on Codified, visit www.codified.dev, and for more information on frankly..., visit www.franco.com/frankly-podcast or our new Facebook page: https://www.facebook.com/francofranklypodcast. Follow Franco on LinkedIn, Instagram, Twitter and Facebook.
...Disruption Breeds Opportunity
This week on frankly... Janet Tyler joins Rachel and Dan to talk entrepreneurship, her love for technology, communications and constantly disrupting herself. Janet is president and founder of True Depth, an executive coaching and management consulting firm specializing in working with business owners and senior leaders in the technology, manufacturing and professional services arenas. Before finding her passion in coaching, she worked in communications for technology companies, as a leader of Franco's technology practice and founded her own tech-focused communications agency. Listen in for more on her career, finding your purpose and potential as a leader and her advice for young professionals. To follow along with Janet and True Depth, visit www.truedepth.com, and for more information on frankly... and Franco, visit franco.com. Follow Franco on LinkedIn, Instagram, Twitter and Facebook. And as always, please rate review and subscribe!
...You Have to Believe in Who You Work With
This week on frankly... fellow podcaster James Canning joins Rachel and Dan to discuss his background in public affairs, government communications and communications consulting. James' career has taken him from Detroit to the Pacific Northwest, to his current home in San Diego. Along the way, he's worked in government communications with mayors, for transit projects and with county leadership, as well as with communications agencies and as an independent consultant for major consumer brands. He covers his wide-ranging career and his proven approach to getting to know and work with journalists around the country, as well as giving journalists the space to tell their own stories on his podcast, Flack Talk. Plus, on Tales from the Beat, Ed talks headline writing and how SEO is playing a major role in how journalists use headlines to attract readers. To hear more from James, follow along with Flack Talk at www.flacktalk.com/ or on Twitter @jamesecanning.
For more information on frankly... and Franco, visit franco.com. Follow Franco on LinkedIn, Instagram, Twitter and Facebook.
...Building Culture Doesn't Just Happen
This week on frankly... Human Resource Management Services (HRM Services) Principal Jodi Schafer joins Rachel and Dan to discuss HR best practices for small businesses. Jodi walks us through her career path, how her education in psychology and secondary teaching helped prepare her to lead an HR consulting firm, the importance of finding a balance between employee and employer needs and why the "why?" is so important in communicating with employees. To learn more about Jodi and HRM Services, visit their website at www.workwithhrm.com and be sure to follow along with their HR Hot Topics video series at https://workwithhrm.com/resources/. For more information on frankly... and Franco, visit franco.com. Follow Franco on LinkedIn, Instagram, Twitter and Facebook.
...Empowerment Comes in Unexpected Places
This week on frankly... Amy Vaughan, owner and chief empowerment officer of Together Digital joins Rachel and Dan to discuss the career path that led her to running an organization focused on educating and empowering women within digital to be their best selves professionally and personally. From her start in healthcare to working with both small businesses and global brands in digital marketing in the U.S. and abroad, Amy shares her story and discusses the power of a strong network and meaningful connections outside of the workplace for both personal and professional growth. To learn more about Together Digital and find a chapter near you, visit www.togetherindigital.com. You can connect with Amy on LinkedIn at www.linkedin.com/in/amypvaughan, and follow along with her podcast, Power Lounge at https://www.togetherindigital.com/podcast. For more information on frankly... and Franco, visit franco.com. Follow Franco on LinkedIn, Instagram, Twitter and Facebook.
...It's Time for a Communications News Roundup
This week on frankly... Dan and Rachel spend some time with major integrated communications headlines from the past few weeks. We talk through ChatGPT and how it can both help and hurt communicators, look at a recent survey from Gallup and the Knight Foundation on public opinion of the media, pros and cons of working from home versus returning to the office, and quickly check in on a policy discussion that could have a big impact on the future of TikTok for communicators. Plus, Ed gives his best Bob Dylan impression in Tales from the Beat.
For more information on the each of the topics in this episode, check out some related articles below. And as always, please rate review and subscribe!
Vanderbilt apologizes for using ChatGPT in email on Michigan shooting - The Guardian
Agencies are at the center of the WFH vs. RTO tug of war: How are they handling it? - PRWeek
How PR pros can help rebuild trust in the media - PR Daily
New bipartisan Senate TikTok bill will be unveiled Tuesday - CNBC
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...Context is Key to an Equitable, Thriving City
This week on frankly... Jeanette Pierce, founder and president of City Institute joins Rachel and Dan to talk about the importance of knowing and communicating the story behind the city of Detroit. Jeanette is a social entrepreneur and engaging storyteller with a passion for providing context around complex issues. She talks about her passion for learning that she has shared with more than 150,000 locals and newcomers in Detroit, giving them a deeper understanding of the city's small businesses, historic neighborhoods, and the people and policies that have shaped the city over the years. City Institute has helped cities around the country share their stories and create connections to build more equitable, thriving communities.
Learn more about the City Institute and sign up for upcoming tours and experiences at the links below, and as always, please rate review and subscribe!
City Institute: https://www.thecityinstitute.com
Public Tours: https://www.thecityinstitute.com/public-tours
Guides and Resources: https://www.thecityinstitute.com/resources
For more information on frankly... and Franco, visit franco.com. Follow Franco on LinkedIn, Instagram, Twitter and Facebook.
...Managing Stress Doesn't Have to be Hard
This week on frankly... Holistic Life Coach Samantha Schmuck joins Rachel and Dan to talk about something we can all use - personal and professional stress management. Sam talks about the importance of learning to respond instead of react to stressful situations and shares her three easy tips for prioritizing wellness and staying organized, balanced and productive with a busy career.
In Tales from the Beat, Ed talks the best and worst opening lines for pitching reporters. Spoiler alert: keep it simple and get to the point!
To dive deeper into wellness, work-life balance and stress management, you can follow along with Samantha and her company, Revived Living, at the links below. And, as always, please rate, review and subscribe!
Website: https://bit.ly/samanthaschmuck
Instagram: @vibewithsamschmuck
Free Opt-in 4 Minute Relaxation Audio: https://bit.ly/4minutestorelaxation
For more information on frankly... and Franco, visit franco.com. Follow Franco on LinkedIn, Instagram, Twitter and Facebook.
...We've Got Tips for Kicking off a Career in Communications
For more information on frankly... and Franco, visit franco.com. Follow Franco on LinkedIn, Instagram, Twitter and Facebook.
...CES 2023 is in the Books. What did we Learn?
Franco's VP of media relations, Brent Snavely, kicks off the New Year with Rachel and Dan to talk about his career shift from journalism to communications, the changing media landscape for both reporters and the communications people who pitch them and we can make reporters' lives easier. Plus, some lessons learned from pitching stories leading up to this year's CES event and how trade show media relations is changing with the times. In Tales from the Beat, Ed goes further into CES and the pitches he received as a reporter who didn't directly cover the show. Follow along with Brent on Twitter @BrentSnavely and as always, rate, review and subscribe!
For more information on frankly... and Franco, visit franco.com. Follow Franco on LinkedIn, Instagram, Twitter and Facebook.
...2022 is a Wrap!
Happy Holidays! This week on frankly... Rachel and Dan wrap up 2022 with a solo episode, taking some time to reflect on the year, personal and professional goals, and how the workplace has changed this year. Plus, some unexpected Detroit search trends from Google's Local Year in Search. What are some of your personal or professional goals for 2023? Have you tried Detroit's strange most-searched recipe? Let us know on social and as always, rate, review and subscribe!
For more information on frankly... and Franco, visit franco.com. Follow Franco on LinkedIn, Instagram, Twitter and Facebook.
...It's About Harnessing the Power of Relationships
This week on frankly... Franco Senior Vice President Nikki Little joins Rachel and Dan to discuss the importance of building a professional network and the power of relationships, whether with peers, clients or media, for shaping your career in communications. From her first career with Franco to her experience as an in-house marketing professional and her return to Franco as a shareholder in 2019, Nikki walks through her professional journey and shares how embracing social media as a tool for business communications early in her career helped shape her focus on integrated communications. In Tales from the Beat, Ed shares a lesson on embargoes - when to use them and how they can be useful for both communicators and reporters. Learn more about Nikki and subscribe to her MichComms Report newsletter here and as always, rate, review and subscribe!
For more information on frankly... and Franco, visit franco.com. Follow Franco on LinkedIn, Instagram, Twitter and Facebook.
...There's No Replacement for Expertise
This week on frankly... Rachel Nelson, founder of Concetti, an interior design strategy studio, and third-generation Detroit business owner joins Rachel and Dan to talk about the importance of strategic thinking and knowing clients' end goals in both interior design and integrated communications. From balancing right brain and left brain thinking to finding and building the right team and her dream Detroit design project, Rachel talks all things Detroit, communications, branding and interior design. In Tales from the Beat, Ed struggles to find the connection between a pitch on Jennifer Aniston and his auto industry beat (know your audience, people!) Learn more about Concetti and Rachel's team at www.concetti.studio, and as always, rate, review and subscribe!
For more information on frankly... and Franco, visit franco.com. Follow Franco on LinkedIn, Instagram, Twitter and Facebook.
...Google Analytics 4 is Here. Are You Prepared?
This week, Rachel and Dan talk with Will Garrett, co-founder and CEO of Codified and Lexi Trimpe, Franco's integrated communications supervisor - digital, about major changes coming to Google Analytics and how communicators can start preparing now by transitioning from Universal Analytics to Google Analytics 4. Plus, they discuss the importance of owned media and structured data - a conversation every communicator should hear to ensure their website is easily searchable. In Tales from the Beat, Ed talks about the opening lines in media pitches that grab (or lose) reporters' attention right off the bat. Check out Will and the Codified team at www.codified.dev, and as always, be sure to rate review and subscribe!
For more information on frankly... and Franco, visit franco.com. Follow Franco on LinkedIn, Instagram, Twitter and Facebook.
...It's All About the "Why?" in Nonprofit Communications
This week on frankly... Ann Fitzpatrick, director of communications for Cornerstone Education Group joins to discuss all things nonprofit communications. Ann started her career in an agency setting (including working at Franco), and has since worked in communications for organizations ranging from the Edsel & Eleanor Ford House to the Industrial Sewing and Innovation Center (ISAIC) to Detroit's Music Hall Center for the Performing Arts. Ann talks through her career journey, the increasing role of digital communications for nonprofits, and the many hats worn by a nonprofit communicator. Plus, Ed joins for another edition of Tales from the Beat to talk best practices for follow-up pitches and reasonable expectations for additional coverage from reporters who you've worked with in the past. You can find Ann on LinkedIn here, and as always, be sure to rate, review and subscribe!
For more information on frankly... and Franco, visit franco.com. Follow Franco on LinkedIn, Instagram, Twitter and Facebook.
...Getting Laid Off was the Best Thing for my Career
This week, Rachel and Dan talk with Brian Esterberg, corporate relations, research and strategic partnership consultant with automotive organizations like the Center for Automotive Research, American Center for Mobility and strategic advisor with Franco. Brian talks through the unusual career path that brought him from his educational background in psychology and criminal justice to a 30-plus year career in the automotive and mobility industry, plus the trends he's watching in mobility and why getting laid off may have been the best thing to have happened to him.
Ed joins for another installment of Tales from the Beat discussing how and when media relations professionals should (and definitely shouldn't) try to tie into major news trends in their pitches.
Let us know what trends you're following in the world of mobility, and be sure to rate, review and subscribe! For more information on frankly... and Franco, visit franco.com. Follow Franco on LinkedIn, Instagram, Twitter and Facebook.
...It's Time to Get Integrated
This week, Rachel and Dan talk with Gini Dietrich, founder and CEO of Spin Sucks and creator of the PESO Model (among many other titles), about the career journey that sent her down an entrepreneurial path in integrated communications. From filling the “valleys” between news through integrated communications to changing the way communicators measure results, Gini covers the origin, growth and broad adoption of the PESO Model. Plus, in Tales from the Beat, Ed talks about the importance of being transparent when pitching study or survey results to journalists. If you don’t already, follow Gini’s work at Spin Sucks to stay up to date on all things integrated communications, and be sure to rate, review, subscribe!
For more information on frankly... and Franco, visit franco.com. Follow Franco on LinkedIn, Instagram, Twitter and Facebook.
...The Auto Show is Back!
Dropping a special episode in your feed for a special occasion...the Auto Show is back home in Detroit after a more than three-year hiatus! Rachel and Dan break down what’s changed since 2019, how the show is evolving, and what that means for the future of the event. Hear first impressions from the show floor from journalists, analysts and exhibitors, including: Lindsay Brooke, editor in chief of SAE Automotive Engineering (1:00); Stephanie Brinley, principal analyst, automotive with S&P Global Mobility (4:06); Jamie Butters, executive editor of Automotive News (6:25); Noah Collins, senior director of sales and service with ICON Aircraft (8:37); and Mark Phelan, auto critic and columnist with the Detroit Free Press (10:25). Let us know your take on the new Detroit Auto Show on social, and as always, be sure to rate, review, subscribe!
For more information on frankly... and Franco, visit franco.com. Follow Franco on LinkedIn, Instagram, Twitter and Facebook.
frankly...We're New Here
In the debut episode of frankly… Rachel and Dan talk with the dynamic duo of Franco CEO Tina Kozak and President and COO Tina Sullivan. From their first jobs as managers of rival ice cream shops to what success means to them in agency leadership, Tina and Tina take you through the journey that brought them to owning and running Detroit’s longest-standing communications agency. Plus, job seekers in the integrated communications field will hear from two agency leaders on tips to help nail the interview process and you'll get to know Franco’s Integrated Media Consultant and Forbes Contributor Ed Garsten and be introduced to his standing segment, Tales from the Beat. Be sure to rate, review, subscribe… and help us settle the great ice cream debate on social!
For more information on frankly... and Franco, visit franco.com. Follow Franco on LinkedIn, Instagram, Twitter and Facebook.
frankly...Franco
frankly...we're just happy to be here. Welcome to frankly...! Every other week join Franco's Dan Horn and Rachel Burnard as they explore the many facets of the integrated communications world. You'll hear from business owners, entrepreneurs, communications experts, media members and more to gain their knowledge and perspective. This trailer will give you a deeper understanding of what to expect from frankly... and your hosts. Learn how Dan and Rachel both got to where they're at in their careers today and the advice they'd give their 21-year-old selves. Be sure to rate, review and subscribe!
For more information on frankly... and Franco, visit franco.com. Follow Franco on LinkedIn, Instagram, Twitter and Facebook.