This week on the Lord of the Rigs Tim Dooner from FreightWaves joins Terry to discuss the importance of content marketing in the supply chain and transportation industry. You might think content marketing is all white papers and websites, but the rise of modern media has driven podcasting to become an explosive new marketing medium. From spreading brand awareness to creating a community of potential like-minded prospects, all while cutting down costs.

Specifically, we talk about how to use podcasting as your Trojan horse to sell at the C-suite level, as well as scaling practices to generate indirect profits in the long run. Plus how to overcome the challenges of establishing a legitimate podcasting career by capitalizing on mainstream and segmented media channels to ultimately create organic growth, and engage your audience.

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