The Personal Stylist Podcast

I’m dropping my FINAL podcast episode… for now! If you’ve been following along, then you’ll know that I’m taking a big PAUSE in 2023 - a pause from what I’ve been doing nonstop for the past 12 years. This episode dives into the lessons I’ve learned and what I’m most excited about during this pause.

Listen as I talk about:

• My WINS and how I track these every month
• The Importance of CREATING SPACE
• How to learn aboutYOUR PATTERNS
• and INVESTING in YOURSELF!

Stay tuned as over the next two weeks, I will be sharing a few ways you can still invest in yourself The Profitable Stylist way even during this pause.

Thanks so much for listening to this podcast - I loved every minute of it and hearing your responses to it was awesome. It’s a resource you can listen to again and again.

I truly want everyone to have a profitable and sustainable business and I’ve loved being a part of so many of your journeys to doing just that.

We’re halfway through January already—that was fast!

For the past weeks, I’ve shared with you power moves to make your 2023 more in alignment with your business, and now, we’re down to the last episode of this series.

Just a recap, I’ve talked about taking a pause and making things more personal in the past episodes. Today, I’ll be sharing TWO power moves for a more aligned year.

One reality in having a business is, as much as we want to, we can’t please everybody. And when we don’t please everyone, ie. someone thinks your services are too expensive or they want to change your process,  this can lead you to  question yourselves or your offerings (but more than likely, , those people just aren’t your target audience anyway!)) In this episode, I’ll share with you how you can overcome situations like this and how you can offer more to your target audience *winks*

Tune in as I talk about:

-Benefits of NOT taking things personally

-How BEING REAL can increase your influence online

-Why you should assume the BEST in your business

-How creating MORE offers promotes ONE offering

This episode is a blast and I hope you’ll learn a lot! Share with me your thoughts by sliding into my DMs. You know where to find me ;)

There are a LOT of shifts happening in entrepreneurship and the online industry right now.

If you’ve ever been scrolling online or reading an email and were like… hmmm, sounds like that OTHER marketing email I just read… there’s a reason for that. #1 - traditional marketing tactics DO work.

AND…. I think they are shifting for people.

People are craving a more personal touch. They are craving less of the “this thing I’m selling you will solve all of your problems!” pitches and more of a “here’s how it will help, here’s what it won’t help” style of conversation.

Last year, I shifted from doing ZERO sales calls - falling into the thought of “well, if they want it, they’ll buy it. I don’t need to convince anyone” to coming back to sales calls because I LIKE talking to people about what they need and how what I do might help them with that - or how it might not be the best thing.

In this episode, I’ll talk you through the importance of making things more personal in your own business. Whether it be your sales call, your first interaction with clients, or your audience online, your influence can reach people better when you make it personal.

Listen as we talk about: :

-My STRENGTH as a human  and how it relates to marketing

-How NOT SELLING is often more SELLABLE

-THREE things to make things more personal this year

Send me a DM and share how you’d make this year more personal ;)

We’re only a few weeks shy of 2023 and we’re down to our last episode of the year! This year was such a ride - I picked up a lot of lessons along the way and today, I’ll be sharing with you a major lesson I learned very recently—like, 3 months ago!

For this episode, we’re focusing on being clear on what you do AND what you don’t do. I know that with clients, we often feel like we need to bend our services to fit their needs but do we really have to?

As you listen, I’ll discuss:

• Narrowing and focusing your services
• How to own what you do and don’t do
• TWO stories where I wasn’t able to practice this
• Importance of not trying to be everything  to everyone
• tips for how to reply when asked for a service you don’t do

I’ve got ONE more episode dropping this year - it’s a surprise / bonus/ good one, so stay tuned for it.

Let me hear your thoughts on this episode by sending me a DM.

🗓️ We are back to our series of the Big Lessons 2022 has taught me. For the past few episodes, I’ve talked about harnessing and using the power of energetics - both physical and intuition based . 🧘🏻‍♀️For today, I’ll share how we often unconsciously give away our own internal power - starting with a very real lesson I learned when I gave away MY power.

🔖 In the episode, you’ll learn:

• How I landed a partnership that I thought would change EVERYTHING for me
• My internal processing and how I dealt with my perspective on this partnership
• Where to focus and apply YOUR OWN POWER
• How to energetically approach partnerships and collaborations in the future

2022 is almost over so don’t forget to share with me your takeaways of your biggest lessons!

🗓️We are now in December (!!!) and I love taking this time of the year to reflect on what I’ve learned over the past twelve months.

🎙️For the last few episodes of this year, I’ll be sharing a few of those lessons.

In today’s I’m talking all about how certifications don’t actually  mean ANYTHING.

🔖In the episode, you’ll learn:

• My educational journey - from two masters degrees to a career in fashion
• 3 things I thought getting certifications would do for me
• How to maximize your certifications

Enjoy and don’t forget to share with me your takeaway!

🤳🏻 This episode is a continuation of our discussion of the Energetics of Business and today we’re going to apply those energetics to SALES CALLS.

If you’re like most people, you may think the main objective of a sales call is to make a sale… and I’m here to say that maybe that’s not actually the goal. In this episode, you’ll learn how to think differently about sales calls and see how this simple reframe can change your selling game.

In this episode, I’m sharing 5 steps you can use to energetically transform your sales calls. You’ll learn how to avoid the pushy/cheesy sales call stereotype type and enter into an energetically aligned conversation.

In this episode, you’ll learn:

• How selling is DIFFERENT in 2022 than it was ten years ago
• My all time FAVORITE book about selling
• The true PURPOSE of sales calls
• Why TRANSPARENCY is necessary
• Why DETACHMENT from the outcome is important
• 2 things you can do today to IMPROVE your sales calls
• AND 3 announcements about next year!!

Enjoy and happy listening!

🫣 Are you having difficulty raising prices for your services? Do you feel uncomfortable or scared that no one’s gonna avail of your services anymore? Well, it’s natural to have these feelings when you’re in a situation of deciding whether you should put in an increase or not yet.

🎁 However, basing our prices solely on feelings does not add up to a profitable and sustainable business. Instead of holding back because you’re uncomfortable or scared, focus instead on the value of what you are offering! Look at what the client is getting from your amazing styling service and you can better assess if the prices you’re putting out are appropriate to what is being offered.

🔑 Key to this confidence in your pricing is having alignment and being comfortable with your services. In this episode, I talked about the pillars of service and pricing which will help you become more confident in the services you create and the prices you attach to them.

Also in this episode:

• Comfortability and alignment with your price
• A technique I use to help me set foot in a direction
• The power of complimentary offers
• Importance of your vibe in creating a service
• Infusing energetics in your services
• AND three amazing announcements I have for all of you!!!

I would love to know your thoughts about this week’s episode. Send me a DM or leave a comment below!

Enjoy and happy listening!

To your profitable success,

Sydney

We back!!! I don’t know about you, but I LOVE hearing the behind the scenes stories of people’s lives + businesses. There is always so much we don’t see that goes into what people create and do in the world.

These client case studies are to highlight that and let you see yourself in one of their stories.

Kelly was in my Fall 2021 group program and let me tell you about what I’m calling “Kelly Energy” - she’s a shot of fresh air, laughter, and commitment all rolled into one. She upped her price THREE times while we were in the group program (and she shares what she’s charging now and DAMN). One thing I love about Kelly is that she KNOWS what she needs in order to grow - for her that is stretching herself with coaches, programs, and PAYING (investing in herself) to get that help.

We also teared up in this episode (lol, we were moved!) and there’s a tidbit from the beginning that I still get chills thinking about (hint: it involves breaking boards and holding space).

Here’s your episode sneak peek:

Kelly is a fashion stylist in Tulsa Oklahoma helping entrepreneurs go from blah to bombshell using her Formula for Style signature service. She is also a founding consultant and director at Scout & Cellar, celebrating clean wines.

In this episode we talk about:

• Breaking boards - yes, you heard it, breaking wooden boards and holding space for others, and yourself
• The harsh reality of looking at her financial numbers when she first started and seeing they were hobby numbers
• Coming to terms with what she DIDN’T want to do as a fashion stylist
• Her gratitude practice and how it’s helped her recently with life events
• Looking at entrepreneurship as a puzzle
• How her price for her signature service has gone from $699 to…. This number is going to blow your mind!

Go go go listen and tag us with what you took away: @theproftiablestylist @kellymizeholleystyle.

PS - if you’re on the waitlist for the group program, enrollment opens up next week (August. 8-12). This is the prime time to fill out your application and schedule a call to chat 1:1 with me. We’ll do a vibe check, make sure the program will meet your specific biz need, and go from there. I can’t wait to go deeper with you when you’re ready!

I’m backkkkkkkk - this time with Erin (also known as @stylethieffashion) who is sharing her story with us. I learned some things I didn’t even know about Erin (she sings!) despite knowing her since 2019 when she was enrolled in one of my early programs for stylists back in the day AND working with her 1:1 for 3 months.

This is the power of hearing someone’s story - the things you learn, the curtains that get pulled back, and the “secrets” revealed.

No one builds a business in a vacuum or by themselves - I truly believe it takes a village to build a business and Erin share’s about her village and process in this episode.

Here’s your sneak peek:

Erin is a personal stylist + influencer and Gallup Certified Strengths Coach in Omaha, Nebraska. She helps her clients learn how to embrace their strengths to empower themselves and their style.

In this episode we talked about:

• Her love of Broadway + fashion and how that led her to starting her Instagram in 2018
• The 4 S’s that allowed her to go full time from her nonprofit fundraising job to stylist + influencer
• How it’s OKAY to be a beginner, no matter what stage / age your ate
• The made up “rules” we have in our heads about what business is supposed to look like
• The power of taking a structure or framework and making it work for YOU

Go give it al isten, and tag us with what you took away: @theproftiablestylist @styletheiffashion.

Happy listening!

To your profitable success,

Sydney

PS - if you’re on the waitlist for the group program, enrollment opens up for YOU this week. Check your emails, fill out your application, and let’s chat! I’m so excited to learn more about you and how the Accelerator can fill a specific business need for you in this time.

I had an amazing client case study interview this week. This time, I talked with Polly, who is one of my students from the program. Polly had prior experience with styling before diving into the personal styling business, while balancing being a mom for 3 kids (and additional 5 pets). She’s into personal development, evolving her business in the midst of the pandemic, and I can’t wait to share it all with you!

Here’s a sneak peek of the episode:

Polly Goodyear is personal stylist based in New Canaan, Connecticut who offers both in-person and virtual styling services

In this episode, we talked about:

• Taking opportunities during COVID
• Finding the true worth of your service
• Being confident about your prices
• Ways on identifying points for improvement
• Investing in a good program
• And how incorporating health and wellness to a styling business helps women boost self-esteem and confidence

I would be thrilled to hear what your insights are for this week’s episode. Send your messages to @theprofitablestylist and @pollyspicks on Insta!

In this week’s podcast episode, Eunice and I covered it all - we laughed, we cried, and we went DEEP. Eunice and I have connections way back to when we both worked as freelance stylists at Keaton Row (remember that??? If you do, you’re an OG in the online styling space lol. It was very short lived). Our timelines and work are strangely parallel - we’re both coaches, certified in NLP, and really geek out over doing our OWN development work first and then helping our clients also do the work and get amazing transformations.

Eunice gets real and shares her story and background along with her vision and mission for being a stylist in this world. If you’re a heart centered stylist, this episode will speak to you.

Here’s your episode sneak peek:

From CA to NYC, Eunice is a personal stylist combining style + spirituality and personal development to help women embody their true authentic style.

In this episode we talk about:

• Being a 1st generation Mexican and what that means for her
• The comparison struggle, being too much, learning to trust herself
• Combing personal development with styling services to truly serve her clients
• Booking 2 clients at $999 - her highest rate yet
• Her VISION for her future stylist self (we both get emotional)
• The importance of inner child work

Go get your listen on, and let us know what resonated with you. Tag us: @theproftiablestylist and @eunicevielmas

Happy listening!

We’re back on the podcast this week with a client case study interview that I’m super excited about. I’m talking with Jamie, one of my students from the group program in Fall 2021. Jamie is an amazing stylist, NYC-er, tons of experience in high end retail (her style is oh so cool), mom of 2, and, of course, fellow believer in the power of the mind + all things development. I’m thrilled to have her on the podcast to share her story!

Here’s your episode sneak peek:

From Forever 21 to high end retail to NOW working for herself, Jamie Lewis is an NYC -based personal stylist helping women overcome their insecurities through finding authentic style.

In this episode we talk about:

• Pivoting during COVID
• How to find people, courses, and groups that are a good fit for you to invest in
• Imposter syndrome and 2 tangible tools Jamie has used to curb comparing herself to others
• And, most importantly, how she has given herself PERMISSION to be her and how that’s shaping her business

I would LOVE if you’d share with us on social your takeaways or what really hit home for you. Send your messages to @theprofitablestylist and @jbl.styles on Insta!

This next batch of podcast episodes are 🔥!

I got to interview students from my programs, both the group and 1:1 clients - all who went through the same program to create their signature service and all who experienced significant gains across their business AND personal growth.

First up: Allison

Allison Yu is a San Francisco based personal stylist who helps busy professionals feel excited and confident in their bodies and clothes.

In this episode we talk about:

• The concept of “separateness” between Allison’s full time job in tech and her job as a stylist
• What specific things she’s added to her business to balance both of her jobs
• Fear of disappointing people and how she works through perfectionism
• A false narrative she believed that she had to have a lot of clients FIRST before being able to call herself a stylist and what shifted for her to make this realization
• Allison’s mission to highlight and elevate Asian Americans through her work as a stylist

Back when I was a baby entrepreneur (aka: 2014/2016 and sometimes it feels like just yesterday), I had a belief that you are only successful if you start one business and build it into 6 figures and beyond.

I’m not sure where this belief stems from - but I can bet a large part comes from entrepreneur culture - the culture that praises those “succeed” and who says you can’t “hack it” if you do something different.

Entrepreneur culture talks a lot about the 10 year timeline as a contribution to overnight success. You know - the people who get rich seemingly overnight and then point back to the 10 years before when they first started - when they pivoted, changed, and changed some more.

I prefer to think of this timeline as a 100 year timeline - it’s a lifetime timeline if you are an entrepreneur.

There will be times while you’re an entrepreneur that you pivot - from one career to another, to something that’s totally different, to adding services, tweaking them, and maybe even going back to where you started from.

Pivots = growth. If you’re not pivoting, you’re not growing.

So the next time you find yourself lamenting how long something is taking you - consider it a lifetime timeline - and maybe you can enjoy the next step instead of wondering when you’ll get there.

This month on the podcast, I’m diving into 4 things I wish I knew before becoming an entrepreneur aka things I would tell my younger self!

In other words: I’m gonna challenge some entrepreneurship myths!

In Episode 113, we’re talking about diversifying income, taking ALL income (from a part-time job, full-time job, or other side hustle) and treating it equally and just as good as any income that comes from your business.

I think of this as redefining entrepreneurship success! Language and what we say has power. How we talk about our business: side hustle, hobby, etc. has power. How we talk about the money we make and where it comes from has power.

I believe it’s incredibly powerful to treat all income as great incoming. There’s a myth in entrepreneur land that ONLY if you generate all your money from your business THEN you’re a successful entrepreneur and I’m gonna call bullshit on that.

It’s an outdated myth that is causing more harm than good.

Because you can do these things and that still makes you a successful entrepreneur:

• having two (or more) different income streams
• working in two different industries
• working part time
• going back to a 9-5 and having your business as well

Go listen to this episode and tell me if you’ve ever experienced this and what you think!

What do you get when you meet two of your biggest financial goals, a needy need for clients, and not having expanded to accommodate your newest upper limit?

You get an ULP - an upper limit problem that looks like ghosting clients.

Inside this week’s podcast episode, I share this amazing concept - Upper Limit Problems - coined by Gay Hendricks and walk you through what happened when my biz was going well - what problems I ran into, what that looked like, the belief I had around his, how I released it and 4 practices I do regularly to expand my own capacity for love joy and abundance.

I had a belief that if I had a lot of money, I would spend it irresponsbility. My upper limit was to then limit my money!

The Masucline / Feminine actions in this week’s episode are SO good  you’ll want to adopt them immediately!

Here they are - what to do when your biz is going well!

1. Keep to your systems/ processes (M)
2. Don’t overspend (M)
3. Expand your capacity (F)
4. Celebrate!!! (F)

This episode comes with some back homework - to listen to Episodes 72-76! In those episodes, I walk you through a process of evaluating your business when something’s not working.

In this episode, we use that as the backbone to find beliefs that don’t serve us, release them, and identify the masculine / feminine actions to take moving forward.

This episode comes full circle to the first in this series when I share my transition from 1:1 coaching, to course to membership to make to couse - and the tweaks I had to make along the way when I wasn’t seeing the results I wanted or intended.

One of my favorite analogies is that entrepreneurship is like the heart EKG - if it’s going up and down, you’re living. If it’s flat lined (or stable or predictable) you’re actually dead. While we think we crave a stability, in entrepreneurship it’s the ups and downs that actually mean life!

Your M/F Actions

1. Evaluate (M)
   1. actual offers / services / business
   2. how long you’ve been doing something
   3. other income streams
2. Embrace business EKG (F)
   1. gratitude
   2. acceptance

You know the quote: “If you do what you love, you’ll never work a day in your life”?

After watching so many of my entrepreneur friends work late night, struggle, contemplate going back to a 9-5…

✖️ I’ve realized that this is just not true.✖️

‼️ And the reason it’s not true is because doing what you love when you run a business IS ACTUALLY HARD WORK.

Like… it’s just hard! You are constantly learning new things. You’re operating and doing jobs that you’re not naturally talented at and often know nothing about! You’re working long hours to build something.

You love what you do… and it’s hard! These things can coexist.

✨ And you can learn how to adapt and move through the hardness. Because it’s giving you a lesson.

🎤 On this week’s podcast I’m sharing what to do when it gets HARD in your business - whether that’s because business itself can be hard or because you are also experiencing a specific HARD situation in your life - when that happens - OOOOF - it can become even harder to run a business.

🎤 I share two personal stories whenI experienced both types of hardness in my biz and the masculine + feminie actions I took to work through these.

🎤 Listen to this episode if you’re going through a hard time NOW or if you want to just fortify yourself for the future.

✨ You can love what you do and have it be hard. It’s okay and normal!

#personalstylist #virtualstylist #fashionstylist #wardrobestylist #imageconsultant    #personalstylisttrainig #personalstylisteducation #impostersyndrome #personalstylistpodcast #businessofstyling

Self-doubt is a sneaky little rat. 🐀

👀 Because often it doesn't stand up and announce its presence like “Yo, I’m totally doubting myself today!”

How it CAN show up -  is in more subtle ways, like:

• Ignoring / not listening to self
• Talking yourself out of things
• Basing what you want to do off someone else

On this week’s podcast, i’m sharing:

👉 WHAT TO DO WHEN you’re doubting yourself

👉 How doubt can show up

👉 What unresourceful belief you may be believing that you need to release

👉 PLUS 3 masculine + feminine actions you can make to release this belief

Ready to shake off that self doubt and instill a 🔥  of confidence?

DM me to snag one of 2 1:1 coaching spots before the price increases or click the link in my bio to get on the group program wait list.

#personalstylist #virtualstylist #fashionstylist #wardrobestylist #imageconsultant    #personalstylisttrainig #personalstylisteducation #impostersyndrome #personalstylistpodcast #businessofstyling

Maybe after last week’s blog post, you’re convinced that virtual services are not actually harder.

But now you’re running into a different problem - you believe they are not as impactful.

Of course I have some questions for you!

• Says who? Who actually says they are not impactful? Do you have clients or prospects on Instagram DMing you telling you this?
• Do you know stylists who have virtual or even virtual only services? Are they making a difference?
• How do you MAKE it impactful? If you think it’s not impactful, how can you make it such??

Your Reframe: Virtual styling services are impactful, they are impactful in a different way.

Think back over the past 2 years during the pandemic - what have you done virtually that you formerly did in person? What online courses have you taken? How has the virtual component of it made it impactful? Would you have even been able to do that course if it was only offered in person?

I joined a course called Alive OS in 2020. The first iteration of that program was for 20 women in Texas. Then it went online and the first class was 300, then 500, then 700 students. If that program had only stayed in person, the impact Suzy would have had, would have been SO much less!

Your options and possibilities OPEN UP for major impact when you consider and implement virtual - anything!

If you’re like me, you have big goals for the impact you want to make. You keep yourself SMALL if you aren’t open to virtual styling services.

Your reach + your income has the ability to GROW far more than if you stayed in person.

How are you thinking differently about virtual styling services now?

To make money, you gotta spend money right??

But let’s be real - investing in yourself can be a really scary thing! So how do you KNOW when an investment is right for you?

⚡️ Here’s my 2 fold process for how I determine when an investment is right for me.

🔮 Sydney’s Investing in Herself Process: The Masculate + Femine Way of Decision Making

🔮 Step1: Masculine. Asking ALLLLLLLL the questions:

✨ What specific problem is the program solving?

✨ Do I have this problem and want the answer to it?

✨ Do I vibe with this particular instructor/coach? Will I get the answer to my problem quicker if I invest the money in this program vs. trying to DIY it myself?

✨ Do I have the money to pay for this program?

✨ Can I work with a few clients to get the money to pay for this program?

✨ How often does the program come around and how important is it for me to take advantage of it right now?

🔮 Step 2: Feminie. Learning ALLLLLL my specific body cues:

✨ How do I feel in my body when I think about joining this program?

✨ How do I feel in my body when I think about missing out on this program?

✨ What are my specific body cues and are they coming up now?

I still get those nervous feelings when I go to hit PAY on an investment. Which is why I trust this process - having these answers pre-determined lets me know I can trust myself when my brain/ego/feelings try to get in the way of my action.

Teaching you how to go from overworked to profitably booked is what I do.

DM me if you’re ready to trust yourself. I have 2 1:1 spots open for 1:1 coaching or click the link in my bio to get on the group program wait list. Spring enrollment opens soon!

#personalstylist #virtualstylist #fashionstylist #wardrobestylist #imageconsultant    #personalstylisttrainig #personalstylisteducation #impostersyndrome #personalstylistpodcast #businessofstyling

Let’s talk about the elephant in the room. You know you need a signature service. You’re working on your mindset.

And yet you’ve been burned. You’ve invested in courses or programs where you didn’t learn much (or what you did learn was…. suspect). You felt your money was wasted.

And I first want to be really clear here that I know some of you have 100% wasted money and it’s been a sucky experience.

What I want to offer you however, is a way to not look at it as a mistake, but rather, a reframe.

For any of these “mistakes” you may be regretting, can you ask yourself:

You didn’t get the success or outcome you wanted; what lesson did you learn?

I’m gonna share a personal story about a time I invested $7,500 in a coaching program. And I want to be clear this wasn’t a mistake, I just didn’t get the immediate ROI that most people might expect from a program like this.

TLDR: I invested $7,500 in a 1:1 coaching program at the end of 2020, and a prior $3k investment in 2018 in the same area (launching an online business).

I did not get the launch results we expected - I got: full launch assets, all my emails written for me, knowledge in doing FB ads, got clear on my offer and program + who exactly I’m helping with my programs and how. In addition, I became so much more confident in my social media messaging, in showing up online, in sharing and becoming committed to my unique transformation.

Since then, I’ve tweaked, updated my messaging, and made a lot of moves. In that time, between 1:1 clients and group clients, I’ve made $22,475. I got my financial ROI - just 1 year later than I expected.

[list to the podcast for the full version!]

My question to you: how are you weighing your ROIs (return on investment)?

If you are ONLY relying on the financial ROI, then you may be setting yourself up for disappointment because that is not something you, or the program you are in, can control.

How are you weighing your ROIs?

Just like you invest money in healthy food, beautiful pieces of clothing, therapy to get different ROIS, your investment in programs may give different ROIs.

And sometimes, things take time. You don’t expect a six pack after one day of doing abs for 5 minutes. (I mean, it’d be nice). You don’t expect your health to improve after eating one apple. You don’t expect your relationship to be happily ever after over 2 sessions.

• Sometimes things take time.
• Sometimes you’ve wasted your money.

And sometimes, you need to reframe how you’re thinking about it.

Your options if you feel like you’ve made a money mistake:

• Reframe it: what did you learn?
• Choose to do research on something before you buy - testimonials, do a call, ask people who have been in it
• Understand no one’s program is going to be your magic bullet (esp if you aren’t committed to doing the work - i know no one that is  more committed than me lol -)
• Long game thinking! rinse + repeat. don’t give up.

Okay - after you listened to Episode 100, you’re on board. YES you want to start looking at and being responsible for your money. You want to make more. You want a signature service and want to charge $1k or more!

Then BAM.

You get hit with a barrage of brain things that say:

• Girl, who are YOU to do that?
• Who’s gonna pay you that?
• What are you greedy?
• You’re just gonna blow all that money when you get it anyway

Here’s the thing:

The things we currently believe about money are often not our beliefs.

These beliefs are ingrained in us when we are at our most impressionable (and vulnerable!) like a little duckling imprints on the first person he sees.

The beliefs we currently believe - that we often think are OUR beliefs - aren’t. They are beliefs that we inherited from:

• Our parents / guardians
• Our religious upbringing - church, priests, deacons, pastors
• Our friends
• Our teachers
• Our bullies and haters

And when it comes to money, these beliefs hit ya REAL HARD when it’s time for you to sell something at $1k or  more.

It’s your brain's way of pulling you back to safety - even if you’re going kicking and screaming because hell yes you want money - until you can work on those beliefs and start creating your OWN beliefs around money - you’ll always get pulled back to the undercurrent of money beliefs that don’t serve you.

I don’t believe that we can get RID of money beliefs all together - I believe that as you develop more tools and understanding, their pull can lesson. Particular beliefs will have less and less hold over you as you work on them. And they can often crop up in a different way, different form in different and new situations.

Get used to selling a $1k signature service? Awesome. Go to sell a $2k one and let’s see what comes up.

This is not a bad thing. It uncovers new areas for you to explore and to do the work on THOSE beliefs.

The tools you  need to go on this journey are simple:

1. Willingness to be open
2. Willingness to explore
3. Willingness to put in the work when it comes up again and again

Are you ready to do this?

💰 Less than 10% of women owned businesses hit 6 figures. 💰

The reason? Women historically weren’t encouraged to talk about, empowered to be aware of, or even consider themselves to be the money makers that they are.

🙈 And many of you might be repeating this SAME history.

What I see stylists do time and time again is:

📈 Under charging / under valuing themselves - not having the DVC (Data, Value, Confidence Method that I teach my students) in their business / services

📈 Creating in a silo - When you’re doing the solopreneur thing, you often create something,

price it, and have NO idea if what you’re doing is too little, too much or just right.

📈 Saying: “I’m not a money person” and using that as an excuse to not take responsibility over their money in their business

💰 And so money becomes a back seat thing you just wing, hope it will all work out, or bury your head in the sand and hide from.

🙈 (if you can’t see it, it can’t hurt you right??)

✖️ This is the opposite of how you create a profitable and sustainable styling business friend!✖️

I don’t care how hard or scary or daunting it is - CEO’s look at their numbers, they make decisions based on numbers and facts, not emotions or feelings.

💰 If you’re dealing with your money in any of the 3 ways above, chances are your business is still in a side hustle / hobby mode and you’re not taking it seriously like you need to.

💰 The first step to turning the money sitch in your business around - is creating a high dollar signature service! And getting real about where the MONEY is (or isn’t) in your business.

💰 Teaching you to be confident, empowered and making more money that what you are right now is what I do. DM me if you’re interested in 1:1 coaching (2 spots open) or click the link in my bio to get on the group program wait list. Spring enrollment opens soon!

#personalstylist #virtualstylist #fashionstylist #wardrobestylist #imageconsultant #personalstylisttraining #personalstylisteducation #personalstylistpodcast #businessofstyling #money 

🙀 Are you afraid of being successful? Do you self-sabotage yourself without even knowing it? Do you repeat negative behavior patterns that hold you back?

Then you may have Self-sabotage Success Syndrome. This is being afraid of being successful.

There’s a very simple reason for why you self-sabotage before or during success and that is because success (in the form you’re currently pursuing) is NEW to you. It’s different. And that newness and different-ness makes it uncomfortable.

🧠 And being uncomfortable is very scary to our tiny little human brains that are only trying to protect us.

Here's a few ways this might be showing up for you:

➡️  Believing in the phrase: “mo money mo problems”

➡️ Thinking you have to sacrifice a lot to get there

➡️ Thinking that being successful will change you as a person

➡️ Thinking that people will judge you

➡️ Thinking you won’t be able to handle the responsibility

How this looks:

🙅‍♀️ Self sabotage - not showing up on social media, not saying what you think, not following up with DMs or leads.

🙅‍♀️ Not selling - or selling too soft.

🙅‍♀️ Procrastinating - not creating your sales pages, or writing emails

🙅‍♀️ Spending time on “busy work” instead of revenue generating work

🖤 Ready to get USED to feeling successful? Send me a message and let’s get you signed up for the 1:1 coaching program. That’s where the work around getting USED to charging $1k and more for your signature service happens! Where making money feels safe and good and stepping out into creating the DREAM of working for yourself full time - happens.

That time I had Entitlement Syndrome over Instagram reels…. 😬

🎤 Entitlement is thinking you should have something without having to work for it.

This Syndrome HURTS because it’s a heavy one that can feel hella personal.

So let’s talk about the time I was majorly entitled about social media and how badly the Syndrome was hurting me. 😳

🤷‍♀️ I was long of the stance that if you create engaging content, then you can go tell the algorithm to screw itself.

Then came along reels. I mostly ignored them. Made a few for the purpose of ads because, yea, video and reels do perform better. Then IG announced they were prioritizing reels.

Around the same time, I had also created my IG landing page because I was trying to opt out of social media as much as possible.

BUT YOU KNOW WHAT I NOTICED??? My story views were crap (about 4% of my total audience) and it was basically people that are ALREADY my clients. I wasn’t reaching anyone new because I wasn’t producing any NEW CONTENT - not on my feed, not in reels, nothing (in stories yes, but those are hard to share).

So how could I expect to grow when I wasn’t doing the thing that would make me grow?

So guess what I’m doing now? Purposeful reels - because 💃 if ya can’t beat ‘em, join ‘em.💃

Entitlement Syndrome may be showing up differently for you, but I can assure you, it’s hurting you just as much as it was hurting my story views (if not more).

• You may feel entitled that everyone should book your signature service.
• Or that clients just always get referred to you.
• Or that you’re “too good” or “at a certain” level to where you don’t need coaching.

If you’re feeling ANY of these - DM me and let’s talk. You may be a good fit for the Create Your High Dollar Signature Service 1:1 coaching program which will get you over your entitlement syndrome very fast.

Ever feel like an imposter?

Imposter syndrome usually shows up like this:

• Asking: Who am I to do this?
• Telling yourself you’re not “as good as So and So” to do this
• You resist “bragging” on yourself or sharing your skill sets and accomplishments

Here’s the thing: Imposter syndrome usually shows up the HARDEST when you’re actually the BEST at something.

The next time you’re feeling imposter-y, try this NINJA move inspired by a conversation with one of my group students, Eunice @spiritualglamourist:

She shared a story about applying for her job at Nordstrom - when she applied, she wrote down every little thing she could think of that would tell them that she’s the PERFECT person for this job. She talked up her skills and all her relevant experience, like the boss she is. She was proving herself and bragging on herself and did it effortlessly. She confidently pitched herself to the hiring manager - and got the job.

But… when it came to doing the same in her business - and I have a feeling this happens to you too - it felt so much harder because she was hiding out behind imposter syndrome. It felt too braggy to talk about all her experience, or talk up her skills, so she was playing down all the exact things that would get her the styling jobs.

The next time you’re tempted to not share something because of Imposter Syndrome - think of it as a resume. How does that change what and how you’re gonna say what you need to say?

Your people NEED to see and hear your resume. You MUST convince them you’re the right person for the styling job. Which means you have to brag on yourself, you have to talk up ALL the certifications, trainings, and experience you have.

EXACTLY like you would do in a job interview. Take THAT imposter syndrome!

What’s your end goal for your styling business?

When I first started, I had NO end goal other than make money to pay the bills. I was reactive to my clients and not proactive in building a sustainable or profitable business.

In this week’s episode, I’m helping you build from a solid foundation by looking at your end goal and constructing a plan from there.

Exactly the way an architect does when building a house.

Design the house. Build the house. Live in and enjoy the house!

Maybe you do renovations later, but there isn’t a constant building stage when you have the end goal already mapped out.

Building your styling business on a foundation from your end goal is the energy I want you to take into 2022.

My clients don’t pay me to water things down, accept excuses, or not care whether you turn in your program homework.

My clients pay me for tough love. Which includes saying it as it is, calling you out, challenging your excuses, and caring very much whether you turn things in.

(This isn’t school though, I don’t grade you. You ARE accountable to your own self - I just help you get there #justsaying)

Motivation vs. Discipline

And it’s not about having the motivation to do these things. It’s about having the discipline to do it.

In this week’s episode, I’m breaking down the difference between motivation and discipline and the only, incredibly easy thing you have to do in order to get discipline.

Side Stories

Also - you’ll learn about an under the desk walking treadmill AND my favorite second hand site that you probably haven’t heard of (if you have - props! You’re a true second hand lover).

Big 2022 Energy

Are you ready to set the tone for 2022? I have some BIG 2022 Energy that I’m bringing into this year and this month’s podcasts are going to give you 4 areas that you can also take with you into YOUR 2022.

Words Have Power!

If you do one thing this year, I want you to remove these 3 words from your vocab and replace them with THESE:

Can’t →  Can’t… YET

But → And

Should → Choose

Words of the Year

My two words of the year are Creativity and Rebellion. These are *radically* different than what I would have expected myself to pick and yet they are just what I need. I’m not sure exactly where they will take me - they serve as my reminder to live in these two realms.

I’m consciously channeling these words by:

• Focusing - learning + reading on these subjects
• Flowing - going with the flow. Less freaking out over routines and more seeing what happens
• Feeling - asking myself: what does this look like, feel like in my body? How do I set myself up to experience more of these words?

Remember Lara Croft and Tomb Raider? I used to play this game for HOURS. Learning different key combos to do sweet moves, finding the cheat codes, and playing levels over until I passed them.

Your styling biz is like a video game.

Every level brings a new challenge - the cool part is, all those previous levels gave you the necessary skills to get past this one.

In this last episode in our Personal Stylist Mantra series, I’m sharing the mantra of a THRIVING stylist.

This is the Lara Croft once she’s completed all 20 levels and is back in her mansion, swinging that braid around and kicking up her dusty but very cool combat boots.

It’s the knowledge that even though you’re “done” - there’s another adventure around the corner and you’re ready for it.

This is what we’re aiming for when you start to shift your stylist identity - and once you’ve HIT the protiabsle stylist identity, you’re still aiming for higher. That’s what this week’s episode is about.

Hustle has a time and place in your business, but a permanent mantra is NOT one of them.

In this week’s episode, I’m sharing a really personal story about how I used my hustle to hide. I’m breaking down when it’s okay to hustle, what it really means if you’re hustling, and how to get out of the long term hustle mindset.

This week’s episode opens with me sharing about my new SHACKET - rescued from my husband’s consignment pile.

In actual news, we’re carrying on our series of Personal Stylist Mantras.

This episode is all about: Just booking the damn job!!!!

Have you been there? I have. It’s when you’re a little desperate for money so you create custom packages based on the client’s budget

Or you go against your own signature service process to do just one part for a client because a little money is better than no money right?

This can be a hard identity to break out of, especially if you’re relying on styling gigs to pay the bills.

In this episode I talk about the:

• Key indicators that tell if you’ve got the” Job Book The Job” mantra
• Identity you’re clinging on to that is keeping you from being a Profitable Stylist
• Consequences of making desperate moves: like taking a job just for the money
• How your signature service is your boss move that allows you to get the bag, not just take the job
• ALSO my new shacket.

I’m F.I.N.E. How are you?

Oh, you’re Fucked Up, Insecure, Neurotic, and Egotistical too? Welcome!

“I’m F.I.N.E.” is the fictional invention of one of my favorite mystery authors, Louise Penny. In her books, one of the characters, Ruth, is an old poet who wrote the poem “I’m F.I.N.E.”

We all know that when we say “I’m fine”, we truthfully mean we’re anything but. Saying “I’m fine”, is probably a lot closer to saying I’m fucked up, insecure, neurotic and egotistical than we’d like to admit.

In this week’s podcast episode,

• I’m asking you if your mantra as a personal stylist has been “I’m finnnnnne” in order to cover up just how chaotic, stressful, or struggling you may be behind the scenes.
• If this HAS been you, I’m sharing what’s most likely missing in your business and how you can move past the I’m fine stage to something better.

I’m also sharing:

• What F.I.N.E. actually means (and one of my favorite mystery authors)
• A time my own business was chaotic and I was stuck in the weeds of the day to day - and what I did to get out of it
• The consequences and costs that staying FINE is doing to your business
• How one of my 1:1 coaching clients implemented what I teach, hired two people in her business, and oved from fine to great

Alternative title is: I tried to change out my electrical outlets.

In this week’s podcast episode, I’m sharing how a DIY electrical outlet project is like your business.

Here’s a snippet:

Last week I wanted to be a better DIY-er and help my husband on home renovation projects. I decided I would help in our guest room and switch out some 2-prong electrical outlets in our home for 3-prong ones. I read a whole blog post on it, and felt pretty confident that I could do it.

Turns out… sometimes, even with directions or guidance - you don’t know what you don’t know.

Listen to today’s podcast episode to find out exactly what happened with my DIY project, but let’s say it feels a lot like business.

Sometimes you just don’t know what you need to know and that’s when winging it is no longer good enough.

In my next series, I’m going to be sharing 7 different mantras of personal stylist identities that I see. And this week’s is personal stylists whose mantra is I’M WINGING IT.

So if this sounds like you, give this podcast episode a listen and then DM me to let me know how you’ve been winging it.