GameMakers

The game development industry is in flux. From the intense pressure of the attention economy and global competition to the seismic shifts brought by Artificial Intelligence, how is the crucial role of the Product Manager evolving?  

Join us for an in-depth exploration of these critical questions, featuring a panel discussion, "The Evolution of the Product Manager," and an exclusive after-panel debrief.

Hear directly from industry product leaders as they dissect the challenges and opportunities ahead.  

Speakers:* Oren Debi. Generative AI Lead & VP Product at SciPlay.* David Duong. Sr. Director of Product Management at Respawn Entertainment (Apex Legends).* Tim Hong. Head of Live Service Games at AWS for Games.* Lee Horn. Fmr. VP of Product & Game Director at Mountaintop Studios.* Joseph Kim. CEO at Lila Games.* Solomon Lichter. Sr. Director, Global Gaming at CleverTap.

In this episode, you'll discover:

• The macro trends fundamentally altering game development.  
• AI's current and future impact: from efficiency tool to "agentic AI" and the "PM+1" concept.  
• The cultural divide between mobile and PC/console PM practices and why adaptability is key.  
• Actionable strategies for PMs to thrive, including Gartner's "3 Returns" framework and the importance of "product velocity."  
• Candid reflections on what it takes to succeed in this new era of game creation and management.  

Whether you're a studio executive, product manager, marketer, or passionate about the future of gaming, this discussion offers invaluable insights.

EPISODE CHAPTERS:(Listen in order or jump to the sections most relevant to you)

0:00:00 Introduction: Setting the Stage for the Evolving PM

Part 1: Product x LiveOps Symposium Panel – The Product Manager in Flux0:04:24 Macro Trends Redefining Game Development (Attention Economy, Rise of China, LiveOps Resurgence) 0:11:19 AI in the Trenches: Separating Hype from Reality (Current Efficiency Gains in Art, Code, PM Tools) 0:14:31 The Evolving Product Manager: Mobile PM Agility vs. PC/Console Tradition (Solomon Lichter's initial thoughts) 0:16:59 The Evolving Product Manager: Resistance to PMs in PC/Console (Lee Horn's insights) 0:18:32 The Evolving Product Manager: Hiring for AAA – Fundamentals, Empathy, Communication (David Duong's insights) 0:21:01 The Evolving Product Manager: AI's Impact, Team Compression, and the "PM+1" Concept (Joseph Kim's insights) 0:26:36 Key Panelist Takeaways: Adapt or Die, AI Adoption, Design Thinking, the PM+1, and Live Ops Agents

Part 2: The After-Panel Huddle – Deeper Reflections & Future-Proofing0:29:14 Industry's Hunger for Tactical AI Knowledge & Embracing Uncertainty 0:34:03 AI: From Feature to Foundational Orchestration (PM's Evolving Value, Gartner's "3 Returns" Framework begins around 0:42:41, "Product Velocity" as a North Star Metric specifically at 0:47:53) 0:55:46 Agentic AI: The Next Frontier in Live Ops (Understanding Agentic AI, Practical Applications, Data Strategy Prerequisite) 1:00:40 The Culture Clash Revisited: Adaptability as the Ultimate Competitive Edge (Mobile vs. HD, Failure to Adapt) Conclusion & Final Actionable Advice1:05:16 Your Roadmap for the Future of Game Product Management (Final Advice Introduction)1:05:47 Get Hands-On & Be Curious (Tim Hong's advice) 1:06:54 Build in Public & Learn Out Loud (Solomon Lichter's advice) 1:08:46 Embrace Continuous, Urgent Learning (Joseph Kim's advice)  

Follow us for more deep dives into game development, AI, and product management.

Is HTML5 gaming finally ready for prime time? After multiple failed attempts over the past decade, something fundamental has changed.

In this episode, we sit down with Dmitry Kachmar, CEO of Playgama, who recently raised $3M betting that HTML5 gaming is about to explode. Thanks to GPU advances from the AI boom, 5G networks, and platforms desperate to break free from app store monopolies, browser-based games can now rival native mobile experiences.

We dive deep into why Discord, Telegram, and every platform with a web browser are racing to add games, how developers can leverage this distribution revolution, and what it means for the future of mobile gaming. Dmitry shares candid insights on platform-specific design strategies, the challenges of retention without app store lock-in, and why he believes over 50% of new games will be HTML5-based within five years.

Whether you're a game developer, studio executive, or industry observer, this conversation reveals why the next chapter of gaming might not be in app stores—but everywhere else.

Key topics covered:

• The technology convergence enabling AAA-quality browser games
• How to monetize without the 30% app store tax
• Platform-specific strategies for Discord vs Telegram vs web portals
• Why viral mechanics are no longer optional
• The distribution-as-a-service model reshaping game publishing

About the guest: Dmitry Kachmar is CEO of Playgama, former Yandex executive with multiple exits, Harvard grad, and adtech veteran now focused on democratizing game distribution.

Why $200M games flop — and how LiveAware’s “always-on” player insight flips the odds.• Echo-chamber dev culture & launch disasters• Quant vs qual data gap killing velocity• LiveAware’s one-click capture → AI analyze → auto-Jira flow• Surfacing bugs & sentiment from Discord, YouTube, surveys• Dashboards that feed artists, designers, engineers the clips they need• Case studies: Dead as Disco, S.T.A.L.K.E.R. 2, Treehouse competitive intel• Indie-friendly pay-as-you-go pricing + roadmap to multi-channel feedback nirvanaOUTLINE:0:00 Underwhelming game launch failures4:00 Vision vs player expectation gap8:00 Quantitative vs qualitative data gap12:00 LiveAware capture analyze share workflow16:00 One-click streaming and transcription20:00 AI clusters themes and clips24:00 Tailored dashboards and auto Jira28:00 Multi-channel feedback aggregation explained32:00 Indie vs AAA use cases36:00 Dead as Disco success story40:00 S.T.A.L.K.E.R. 2 QA integration44:00 Signal vs noise management48:00 Feedback philosophy continuum debate52:00 Future roadmap and pricing plansSUBSCRIBE TO GAMEMAKERS:- Newsletter: https://gamemakers.substack.com/😃 —CONNECT WITH JK! — • INSTAGRAM → @jokim1• TWITTER → @jokim1• LINKEDIN → https://www.linkedin.com/in/jokim/

Simon from Goat Gaming shares how his team is leveraging AI and Telegram to build games in just 2-3 weeks, reaching 5.5 million users. Learn why he believes AI will be an "extinction-level event" for studios that don't adapt, and how Telegram offers a billion-user opportunity similar to early Facebook gaming.Content Outline:00:00 – AI vs. Legacy: “Extinction-level event” for slow studios02:45 – AlphaGoats & Agentic Play: How players train and deploy AI agents07:41 – History Repeat? Sports sims & idle games parallels10:08 – Why Telegram? 1B users starved for games (like early Facebook)18:12 – Telegram Strategy: Gaming as a priority on Telegram/TON19:33 – AI Dev Pipeline: 37 Fortnite maps in 37 weeks; 2–3-week game builds23:46 – Rethinking AAA: 50-person teams vs 500+ for similar quality25:25 – Team & AI: Organizational changes for AI adoption27:56 – Founder’s Origin: From King/Non Stop to Mighty Bear Games31:58 – Telegram Takeoff: Go Gaming’s 5.5M users and 100M+ events32:36 – Crypto & Ads: Token incentives and Telegram’s ad network33:40 – Crypto Gaming Today: Why success lives on Telegram35:15 – Viral Mechanics: Referrals, leaderboards, NFT “Gifts” ($35M+)36:40 – Early-Stage Market: Telegram gaming ecosystem ~2010 mobile level38:02 – Singapore Startup: Betting on Asia trends (MPL influence)42:49 – Battle Stories: 150 VC rejections, Rocket Internet investor, persistenceSUBSCRIBE TO GAMEMAKERS:- Newsletter: https://gamemakers.com/😃 —CONNECT WITH JK! — • INSTAGRAM → @jokim1• TWITTER → @jokim1• LINKEDIN → https://www.linkedin.com/in/jokim/

Alex Seropian (Bungie co-founder) shares his experience developing for Epic's UEFN platform in this exclusive interview. Discover insights on platform capabilities, economics, audience demographics, and future predictions for Fortnite's creator ecosystem.

TIMESTAMPS:

0:00 - Introduction

1:00 - Changes in UEFN since 2023

5:30 - Working with brands on UEFN

10:00 - Economic challenges for developers

14:00 - State of UEFN monetization

19:00 - Discovery and audience building

23:00 - Successful game types on UEFN

26:30 - Development process differences

32:00 - UEFN player demographics and personas

38:00 - Development surprises and challenges

43:00 - Future predictions for UEFN

51:00 - Advice for developers considering UEFN

56:00 - Final thoughts and podcast mention

SUBSCRIBE TO GAMEMAKERS:- Newsletter: https://gamemakers.substack.com/😃 —CONNECT WITH JK! — • INSTAGRAM → @jokim1• TWITTER → @jokim1• LINKEDIN → https://www.linkedin.com/in/jokim/

(0:00) Introduction (1:00) Overview of AppLovin vs Unity market situation since 2022(2:10) Discussion of current mobile UA market conditions(6:30) Introduction to AppLovin vs Unity topic(9:00) How AppLovin gained advantage through Max mediation platform(11:10) The data advantage of first-party data in AppLovin's ecosystem(13:20) The lock-in effect of AppLovin's mediation and UA offerings(17:30) The snowball effect of AppLovin's market dominance(19:40) How AppLovin captured MoPub market share(22:20) Unity's execution issues after Iron Source merger(25:00) Cultural conflicts within Unity and algorithm problems(29:00) Discussion of Unity's "Vector" AI initiative(32:40) Unity's disappearing account managers and weak sales culture(35:20) AppLovin's focus on high-value customers and resource allocation(38:20) Increasing margin for AppLovin as market share grows(40:40) Unity's potential comeback strategy with Vector(45:10) The challenge for any network to compete with AppLovin(48:40) The "must use" nature of AppLovin for ad-monetized games(52:00) The risks of having 70-80% of UA budget on AppLovin(54:30) Potential industry alternatives to AppLovin(57:00) Discussion of emerging competitors like Moloco and Integral(1:01:30) The possible path forward for Unity to compete(1:05:40) Predictions for the future of mobile UA in two years(1:10:00) Speculation about AppLovin's TikTok acquisition bid(1:14:20) Wrap-up and conclusionSUBSCRIBE TO GAMEMAKERS:- Newsletter: https://gamemakers.substack.com/😃 —CONNECT WITH JK! — • INSTAGRAM → @jokim1• TWITTER → @jokim1• LINKEDIN → https://www.linkedin.com/in/jokim/

Dive into the future of AI in game development with this insightful panel from GDC featuring Aaron Farr (CTO at Jam and Tea Studios) and Liam Dean (Principal Analyst, Games at Omdia).

They explore AI-native games, emergent gameplay, development acceleration, and how AI is transforming both game creation and player experiences.

Essential viewing for game developers, executives, and anyone interested in how AI will reshape the gaming landscape.Timestamps0:00 - Introduction and panel overview1:50 - How revolutionary will AI be for gaming?3:30 - Current limitations of AI in game development5:10 - The concept of "AI native games" explained8:00 - Retail Mage: A real example of an AI native game11:10 - Emergent gameplay with AI - The painting IOU story14:20 - AI games vs. multiplayer games comparison17:40 - The controversy around AI in the games industry18:50 - Ethics of AI in game development22:20 - Who wins and loses with AI in game development?24:40 - The "organizational meta" and how AI will reshape studio structure27:40 - AI's impact on product development velocity30:20 - How traditional game studios will adapt (or fail)34:00 - Behind the scenes of an AI-native studio36:10 - How AI dramatically reduces development time (8 weeks vs 4 years)38:10 - The AI Dungeon Master example43:30 - Practical AI applications available right now47:10 - Q&A: Examples of AI-native games in the market49:30 - Q&A: Impact on staffing and team sizes52:40 - The future of game development organizationsSUBSCRIBE TO GAMEMAKERS:- Newsletter: https://gamemakers.substack.com/😃 —CONNECT WITH ME! — • MY INSTAGRAM → @jokim1• TWITTER → @jokim1• LINKEDIN → https://www.linkedin.com/in/jokim/

This week I share thoughts from my years in game development about why teams often struggle with addressing their most critical problems.

I discussed this with Ben Carcich in a pod I published a couple of weeks back: the "Building Better Games" episode.

Some questions came up and I wanted to try something new, a bit of a rant on this topic.

Is it lame? Is it useful? Let's try it and find out.

Dive deep into Battle Pass design with industry experts discussing Overwatch 2's approach, player psychology, and monetization strategies. Learn essential insights about progression systems, player choice, and value perception from game developer Ted Park and former Riot meta-systems expert Chris Cobb, hosted by Joseph Kim of Lila Games.Content Overview0:00 - Introduction and Battle Pass Overview3:35 - Hero-Based Games: The Main Character Problem7:20 - Battle Pass Progression and Grindiness13:15 - Value Perception and Premium Options18:40 - Customization vs Production Realities24:10 - Battle Pass Currency and Mythic Rewards System31:25 - Loot Boxes: Their Surprise Return38:15 - IP Integration and Themed Content43:50 - Ideal Battle Pass Design: Expert Recommendations52:15 - Conclusion and Key TakeawaysSUBSCRIBE TO GAMEMAKERS:- Newsletter: https://gamemakers.substack.com/

In an industry where development costs have skyrocketed, and market success has become increasingly challenging, understanding the true drivers of successful game development has never been more crucial.

In this discussion with Ben Carcich from Building Better Games, we highlight the counter-intuitive patterns of success and practical frameworks for modern game development leadership.Key Focus Areas:

🔑 Why the most successful games often emerge from the most visibly challenging development processes

🔑 How premature scaling and uncertainty avoidance doom projects before launch

🔑 Critical success patterns observed across AAA and indie studios

🔑 Practical approaches to balancing creative vision, technical execution, and business reality

Listen to this episode for actionable insights that challenge conventional wisdom about building successful games in 2024.OUTLINE:0:00 Intro1:45 How costs impact game success6:05 Other major problems with game success10:30 Zero sum time problem and the rise of live operated games11:40 Success from China and small devs12:30 Importance of delivering on a player experience14:35 The Alignment problem15:24 Fighting to expand the percentage of new game time18:25 How bigger production cost impacts decision making20:15 Major production problems - comfort with uncertainty24:35 Fear and pride25:55 Game projects with big problems succeed more often29:40 Pride and Insecurity31:52 The rush to production39:45 Obsession with planning42:20 Importance of development speed44:25 What derails planning: the wrong person and bad decisions47:09 The problem with the creative auteur49:52 Decision analysis vs. prioritization54:15 Scope creep: The ooh ooh ooh idea problem1:00:50 Taking lessons from the military and football1:04:52 Why do great lessons come from military and sports1:13:42 The problem with big plans1:14:37 Why you shouldn’t “always have an answer”1:19:00 The #1 rule: common sense rules1:22:34 How to find time to think deeply1:24:43 You don’t need to solve every problem1:30:02 How to think about long-term issues1:37:12 What are characteristics from successful game studios1:58:12 You should push when you’re young2:01:01 More about Building Better Games consultancy👇 EPISODE LINKS: - Building Better Games: https://www.buildingbettergames.gg/- Ben Carcich: https://www.linkedin.com/in/benjamin-carcich/SUBSCRIBE TO GAMEMAKERS:- Spotify Podcast: https://spoti.fi/3Cpyq7i- Newsletter: https://gamemakers.com/😃 —CONNECT WITH ME! — • MY INSTAGRAM → @jokim1• TWITTER → @jokim1• LINKEDIN → https://www.linkedin.com/in/jokim/

Join gaming industry veterans as they break down the unprecedented transformation of mobile 4X games. Featuring insights from Joseph Kim (Lila Games), Justin Yau (Wharton MBA), UA specialist Matej Lancaric (2.5 Gamers) and game design specialist Jakub Remiar (2.5 Gamers) on how Chinese gaming companies are achieving $8M+ daily revenue through innovative UA strategies and product design.

Key Topics:

🔑 Evolution of 4X game design

🔑 UA innovation and AI creative production

🔑 Server economics and monetization strategies

🔑 Future industry predictions

⏰ Timestamps:

0:00 Introduction and Speaker Backgrounds

3:09 First Fun/River Game Partnership History

8:05 Modern 4X Game Economics

15:20 UA Strategy Evolution

23:45 Creative Production at Scale

31:30 AI's Role in UA Innovation

38:15 Product Design Integration

45:40 Server Management Strategies

52:30 Future of 4X Gaming

57:15 Non-Consensus Predictions

🔍 Featured Experts:

Joseph Kim (CEO, Lila Games)

Justin Yau (Industry Analyst, Wharton)

Matej Lancaric (UA Specialist)

Jakub Remiar (Game Design Consultant)

💡 Additional Resources:

Previous Matej +: JK Collaboration Podcast on 4X UA Strategy: https://youtu.be/IvRjmGvWhdQ

Dissecting Best-Selling Mobile 4X Game Metrics by Ning Wang: https://www.linkedin.com/pulse/dissecting-best-selling-mobile-4x-game-metrics-ning-wang-vk1pc/

Join the GameMakers newsletter for more industry insights and discussions: Newsletter: www.gamemakers.com

#MobileGaming #GameDev #UserAcquisition #4XGames #GameStrategy

Learn the insider strategies from industry legends Frank Yan (Brawl Stars), Dafna Ben Onn (SciPlay), and Ivan Trancik (Superscale) on mastering mobile game operations!

📍 Timestamps: 0:00 - Introduction to LiveOps Fundamentals 2:15 - Frank Yan: Rapid Content Deployment Strategies 4:30 - The Art of Player Segmentation 7:00 - Dafna Ben Onn: Optimizing Rewards and Retention 10:45 - Balancing Monetization and Player Experience 14:20 - Ivan Trancik: Analytics and Experimentation Stages 18:30 - Building a Data-Driven Game Development Machine 22:00 - Key Takeaways and Future of LiveOps

🔑 Key Insights:

• How to update games instantly without client updates
• Personalization techniques that keep players engaged
• Building a robust analytics infrastructure
• Experimental strategies for game growth

💡 Perfect for:

• Mobile game developers
• Product managers
• Game studios looking to optimize performance
• Entrepreneurs in the gaming industry

Leading mobile gaming experts break down everything you need to know about Mobile Measurement Partners (MMPs) in 2025. Get insider perspectives from AppsFlyer, Wildcard Games, and industry veterans on when to use MMPs, how much they really cost, and where the industry is heading. Perfect for mobile game developers, UA managers, and studio executives looking to optimize their marketing strategy and understand the evolving role of MMPs in today's privacy-first environment. OUTLINE: 00:00 - Introduction & Overview 03:43 - What is an MMP? Core Functions Explained 05:28 - SDK Integration Benefits 08:02 - Attribution & Performance Tracking 12:24 - Impact of IDFA Deprecation 16:32 - When Do Studios Need an MMP? 24:42 - Cost Breakdown for Studios 27:54 - Self-Attributing Networks (SANs) 32:45 - Working with Multiple Ad Networks 38:59 - Creative Optimization & AI Tools 43:08 - Data Clean Rooms & Privacy 51:09 - Open Source MMP Projects 53:52 - Future Trends in Mobile Marketing 57:47 - Industry Changes & Consolidation 1:01:02 - Final Thoughts & Recommendations SPEAKERS: ✅ Josh Chandley. Co-founder and COO at WildCard Games. ✅ Joseph Kim. CEO at Lila Games. ✅ Brian Murphy. Head of Gaming and New Product Strategy at AppsFlyer. ✅ James O’Claire. Former COO at Bubbleye. Founder Open Attribution. For links and additional info go to Gamemakers.com

Join us as we explore the future of user-generated content (UGC) in gaming with Playmakers, diving into why community-created content converts 30% better than studio content and how AI fits into the UGC ecosystem. Essential insights for game developers looking to scale content creation through community engagement. #GameDev #UGC #gaming Co-hosted with Anton Bernstein, CEO at Pocket Worlds. OUTLINE: 0:00 Intro 0:40 Best game examples of UGC cosmetics 1:20 How cosmetics work in Counterstrike 3:05 The Playmakers UGC platform business 6:52 Dealing with the biggest UGC problem: Time To Penis (TTP) 9:10 Other problems: Trademarks and duplicates 10:18 Economics of enabling a UGC cosmetics platform 12:06 Balancing professional content vs. UGC content in a game 13:52 The kinds of games better adapted for UGC content 16:10 AI as a complement or competition to UGC: UGC vs. AGC vs. UGAC 20:37 In a world of infinite free content, how to give UGC items value 22:40 Biggest concerns to integrating UGC content in their games 24:40 Integration issues for integrating UGC in games 26:16 The functions required for a UGC platform 27:48 Getting over the cold-start problem getting creators to start making UGC 32:40 Can UGC content be cross-game content? 34:00 Big upcoming UGC macro trends 37:15 Depth vs. shallowness of UGC support Roblox vs. Minecraft 39:20 The trend of UGC remixing 41:35 Future Playmakers roadmap 👇 EPISODE LINKS: - Playmakers: https://www.playmakers.co/ SUBSCRIBE TO GAMEMAKERS: - Spotify Podcast: https://spoti.fi/3Cpyq7i - Newsletter: https://gamemakers.substack.com/ 😃 —CONNECT WITH ME! — • MY INSTAGRAM → @jokim1 • TWITTER → @jokim1 • LINKEDIN → https://www.linkedin.com/in/jokim/ — POPULAR CONTENT — 🤑 Economy of the Metaverse with Tim Sweeney https://youtu.be/h6ClJxjuRvw ℹ️ How to Build the Amazon of Game Companies https://youtu.be/bkd2TOpKt4I 🔮 Gaming Trends | A Look Ahead at 2021 https://youtu.be/NejFzHtpiZI 🖥️ The Future of PC Gaming https://youtu.be/_QT7O3Wxi2s 🔴 Games Industry M&A https://youtu.be/65nyPk6WNrs 🔴 Netcode for Multiplayer Games https://youtu.be/tHq3PzmjhLw 🔴 IDFA Deprecation Product Impact https://youtu.be/Ojec4wGKpso 🔴 Trip Hawkins on the New High Score https://youtu.be/5egTSQ6AiRA 🔴 LiveOps F2P Best Practices https://youtu.be/tmzqqnYbjNY

The gaming industry experienced seismic shifts in 2024, from record-breaking layoffs to China's rising dominance. In this comprehensive analysis, we break down the five key developments that shaped gaming in 2024 and what they mean for 2025. We'll explore: 🔑 The true impact of the gaming recession 🔑 Why live service games are harder than ever to compete with 🔑 How China became a global gaming powerhouse 🔑 The surprising comeback of live operations 🔑 Why UGC platforms struggled to monetize Plus, we'll dive into our predictions for 2025, including: 🔑 The evolution of game development models 🔑 AI's growing role in gaming 🔑 Market recovery catalysts 🔑 Companies to watch 🔑 Industry transformation ahead Whether you're a developer, investor, or gaming enthusiast, this analysis will help you understand where the industry is headed and why it matters. Join us for an in-depth look at gaming's past year and future prospects. Outline 0:00 - Introduction & Overview 2:15 - 2024 Year in Review Overview 3:30 - Gaming Recession Deep Dive (Industry layoffs, Shift in cost-cutting approaches) 7:45 - Live Service Games Dominance (Steam engagement statistics, Why established games maintain power) 12:30 - China's Gaming Success Story (Mobile market dominance, HD gaming breakthrough, Strategic advantages) 18:15 - Live Operations Excellence (Brawl Stars case study, Impact on game performance) 22:45 - UGC Platform Challenges (Monetization struggles, Platform economics) 26:30 - 2025 Predictions Overview 27:45 - New Development Models (Shift from traditional approaches, Efficiency focus) 32:15 - AI Integration in Gaming (Three levels of integration, Future possibilities) 37:30 - Market Recovery Catalysts (Key upcoming releases, Market conditions) 42:15 - Companies to Watch (Detailed analysis of key players, Growth opportunities) 48:30 - Industry Transformation (Workforce changes, Operational shifts) 53:15 - Conclusion & Key Takeaways 55:00 - Final Thoughts

We discuss the impact, economics, and advantages of mobile web stores in a deep discussion with Gil Tov-ly, the CMO of AppCharge, a company that partners with game studios to build optimized web stores. OUTLINE: 0:00 Intro 1:13 Motivation and economics of mobile web stores: Huge 20-30% total revenue lift 3:42 Amount of transactions through web stores vs. direct IAP, what impacts more web store transactions? 9:34 How web stores can support VIP spenders 10:40 Typical web store support provided by companies like AppCharge 11:40 impact of web stores 13:48 The player experience with web stores 18:32 breakdown of support services to help developers roll out a web store 25:25 How to evaluate webstore partners 28:25 Current legal and regulatory environment around web stores - what are the limitations? 31:18 Rise of alternative app stores and side-loading 32:30 Building direct relationships with customers by having your own web store 36:25 What does the future look like for player monetization channels in 5-10 years 39:30 More info about AppCharge - what is their promotional pitch? 👇 EPISODE LINKS: - AppCharge: https://appcharge.com/ - Gil Tov-ly: https://www.linkedin.com/in/giltovly/ SUBSCRIBE TO GAMEMAKERS: - Spotify Podcast: https://spoti.fi/3Cpyq7i - Newsletter: https://gamemakers.substack.com/ 😃 —CONNECT WITH ME! — • MY INSTAGRAM → @jokim1 • TWITTER → @jokim1 • LINKEDIN → https://www.linkedin.com/in/jokim/ — POPULAR CONTENT — 🤑 Economy of the Metaverse with Tim Sweeney https://youtu.be/h6ClJxjuRvw ℹ️ How to Build the Amazon of Game Companies https://youtu.be/bkd2TOpKt4I 🔮 Gaming Trends | A Look Ahead at 2021 https://youtu.be/NejFzHtpiZI 🖥️ The Future of PC Gaming https://youtu.be/_QT7O3Wxi2s 🔴 Games Industry M&A https://youtu.be/65nyPk6WNrs 🔴 Netcode for Multiplayer Games https://youtu.be/tHq3PzmjhLw 🔴 IDFA Deprecation Product Impact https://youtu.be/Ojec4wGKpso 🔴 Trip Hawkins on the New High Score https://youtu.be/5egTSQ6AiRA 🔴 LiveOps F2P Best Practices https://youtu.be/tmzqqnYbjNY

A deep dive into the most pressing topics in gaming with industry veterans discussing recent developments, challenges, and future outlooks. ⏱️ Timeline/Chapters: 00:00 - Introduction 01:05 - Ubisoft's Current State & Challenges 14:35 - Unity's Turnaround Story 31:20 - AppLovin Deep Dive 39:15 - China Gaming Market Update 49:40 - Microsoft-Activision Deal Impact 56:10 - Roblox & Hindenburg Report Discussion 📝 Description: Join us for an in-depth discussion of the hottest topics in gaming! Industry veterans break down recent developments at major gaming companies and what they mean for the future of the industry. We analyze Ubisoft's ongoing struggles, Unity's attempted turnaround under new leadership, AppLovin's rising dominance in mobile advertising, China's gaming market dynamics, and the implications of Microsoft's Activision acquisition. Plus, a quick take on the recent Roblox controversy. Topics include: • Why Western AAA game development is struggling • Unity's technical improvements and business challenges • AppLovin's market dominance in mobile advertising • China gaming market outlook and geopolitical risks • Microsoft's Game Pass strategy and the future of gaming subscriptions • Latest industry M&A activity and valuations Whether you're a game developer, industry executive, or just interested in the business of gaming, this discussion provides valuable insights into where the industry is headed in 2024 and beyond.

Warren Woodward, co-founder and CMO at Upptic, provides real, no-nonsense advice about the current state of mobile performance marketing. What are the current problems and issues in the market and how can studios grow their player base through mobile user acquisition today? OUTLINE: 0:00 Intro 0:47 Why Warren is great to talk to about UA 2:00 Current state of mobile marketing & UA: What’s working and not working 12:50 What IDFA really did to mobile marketing 15:30 What happens if fingerprinting goes away 21:50 The problem with imprecise data 25:10 What are the channels and tactics that are currently successful Applovin vs. Unity 31:37 Modern-day performance marketing team structure and staffing 40:19 The importance of unifying teams and data for success - avoiding the “blame game” 45:30 Advantages of UA at massive scale 52:37 Is the future of UA all about “brutal efficiency”? 👇 EPISODE LINKS: - Warren Woodward: https://www.linkedin.com/in/warrendwoodward/ - Upptic: https://upptic.com/ SUBSCRIBE TO GAMEMAKERS: - Spotify Podcast: https://spoti.fi/3Cpyq7i - Newsletter: https://gamemakers.substack.com/ 😃 —CONNECT WITH ME! — • MY INSTAGRAM → @jokim1 • TWITTER → @jokim1 • LINKEDIN → https://www.linkedin.com/in/jokim/

We dive deep into the fierce competition between Tencent and NetEase—two titans shaping the global gaming landscape. Discover how these companies are navigating the challenges of the Chinese market and their strategies for international expansion. We also share our personal experiences about Tencent and provide insider insights you can't find anywhere else. Don't forget to like, comment, and subscribe for more industry insights! 🚀 #Gaming #Tencent #NetEase #GameIndustry #PixelsAndProfits OUTLINE: 0:00 Intro 1:50 Tencent business overview 4:50 Tencent margins & operational efficiency 8:06 Tencent internal studios 10:30 How Tencent worked with Glu - Brian and JK personal stories 18:15 The Tencent game dev model 21:08 Potential IP conflicts - Apex Legends Mobile case study 23:40 Tencent as bully 25:22 Tencent game company holdings 27:16 Tencent key growth opportunities 33:50 Tencent key challenges 40:55 Geo-political factors involved with Tencent 47:07 Tencent valuation 51:51 Netease business overview 54:21 Brian’s take on new Netease survival game 56:00 Netease internal studios 57:34 Netease growth opportunities 1:01:55 Netease valuation 1:02:55 Netease challenges 1:04:03 Tencent vs. Netease future outlook SUBSCRIBE TO GAMEMAKERS: - Spotify Podcast: https://spoti.fi/3Cpyq7i - Newsletter: https://gamemakers.substack.com/ 😃 —CONNECT WITH ME! — • MY INSTAGRAM → @jokim1 • TWITTER → @jokim1 • LINKEDIN → https://www.linkedin.com/in/jokim/ — POPULAR CONTENT — 🤑 Economy of the Metaverse with Tim Sweeney https://youtu.be/h6ClJxjuRvw ℹ️ How to Build the Amazon of Game Companies https://youtu.be/bkd2TOpKt4I 🔮 Gaming Trends | A Look Ahead at 2021 https://youtu.be/NejFzHtpiZI 🖥️ The Future of PC Gaming https://youtu.be/_QT7O3Wxi2s 🔴 Games Industry M&A https://youtu.be/65nyPk6WNrs 🔴 Netcode for Multiplayer Games https://youtu.be/tHq3PzmjhLw 🔴 IDFA Deprecation Product Impact https://youtu.be/Ojec4wGKpso 🔴 Trip Hawkins on the New High Score https://youtu.be/5egTSQ6AiRA 🔴 LiveOps F2P Best Practices https://youtu.be/tmzqqnYbjNY

Anton Bernstein, CEO of Pocket Worlds, discusses the intricacies of cosmetics monetization in free-to-play games. Learn about player motivations, game design considerations, primary vs. secondary markets, and cultural differences in monetization strategies. Gain valuable insights on key metrics and best practices for successful cosmetic-based revenue in games like Fortnite, CS:GO, and High Rise. OUTLINE: 0:00 Intro 0:45 Most important topics around cosmetics monetization 2:11 Anton Bernstein background and Pocket World business 3:17 The kinds of games that sell cosmetics well: 6:20 How does Fair to play vs. free to play impact cosmetics sales 11:48 How necessary is high engagement to cosmetics sale? 14:16 How does 1st vs. 3rd person perspective impact kinds of cosmetics sales? 16:38 How does motivation around vanity vs. speculation impact cosmetics sales? 21:00 The best games to study for F2P cosmetics monetization 23:40 ARPU and spend depth for cosmetics sales 27:50 Form of cosmetics sales that perform best: Battle pass, loot box, etc. 31:50 The importance of big IP and scale to sell cosmetics well 35:00 Player motivations behind buying cosmetics 38:55 Cosmetics monetization East vs. West 45:00 Primary vs. secondary markets - developer business model 52:47 KPIs and metrics to watch for cosmetics sales 55:50 Dangers of selling cosmetics 57:32 Final message and contacting Anton 👇 EPISODE LINKS: - Anton Bernstein, CEO of Pocket Worlds: https://www.linkedin.com/in/antonber/ - Pocket Worlds: https://www.pocketworlds.com/ SUBSCRIBE TO GAMEMAKERS: - Spotify Podcast: https://spoti.fi/3Cpyq7i - Newsletter: https://gamemakers.com/

We partnered with Liquid & Grit to discuss the Brawl Stars Godzilla event, which had a massive impact on Brawl Stars' revenue and downloads.

- Highest weekly revenue ever

- 59% revenue increase and 107% downloads increase 3Wo3W

We review the event and discuss the implications and lessons learned.

Discussion Outline:

00:00 - Introduction of the roundtable, Joseph Kim, and the participants.

00:12 - Introduction of Joseph Kim and his work.

01:18 - Overview of Brawl Stars and its game modes.

02:07 - Discussion on the popularity of Brawl Stars among kids.

03:08 - Joseph Kim discusses game design and the success of isometric games.

03:50 - Comparison between Brawl Stars and Wild Rift in terms of game depth and modes.

04:42 - Observations on the female player base in Brawl Stars.

05:50 - Insights on why kids prefer Brawl Stars, focusing on game modes

.06:37 - Discussion on the decline of Fortnite and its impact on Brawl Stars.

07:33 - Introduction to the Godzilla event, its content, and game modes.

09:38 - Analysis of the event's impact on revenue and downloads.

11:18 - Explanation of event mechanics, including Monster Eggs and mutations.

13:02 - Discussion on player reactions to the temporary nature of mutations.

14:52 - Community reactions to pay-to-win elements and their temporary nature.

16:26 - Speculation on the potential return of the Godzilla event in the future.

17:18 - Discussion on the game mode experience and its balance.

18:40 - Participant's experience with the event and mutations.

20:53 - Discussion on club engagement and the club event mechanics.

21:46 - Description of the Godzilla City Smash game mode.

23:36 - Thoughts on the choice of the Godzilla IP for the event.

25:55 - In-depth discussion on the temporary nature of mutations and player perceptions.

27:04 - Considerations on event mechanics and their impact on player engagement and revenue.

28:30 - Speculations on legal implications of temporary in-game purchases.

30:17 - Discussion on the complexity of the event and its execution.

32:14 - Participant's views on the event's entertainment value and economic impact.

52:05 - Final thoughts on the event's design, economy, and player engagement.

53:41 - Closing remarks and thanks to participants.

Purnendu Mukherjee, CEO of Convai, shares insights into innovative approaches to developing human-like AI characters that can intelligently interact with users, perform actions, and engage in natural and responsive conversations. This discussion sheds light on the future of interactive gaming, educational tools, and real-world applications of AI NPCs, from Mukherjee's personal journey, which sparked his deep interest in the mechanics of the human mind and AI, to the technical challenges and societal impacts of integrating AI within virtual spaces. OUTLINE: 0:00 Introduction to Convai and AI NPCs 1:19 Purnendu's background and how he got into working on AI NPCs 04:22 - Current limitations of AI NPCs and what's needed to make them indistinguishable from humans 5:00 - Technical Challenges and Innovations 07:34 - Overcoming latency issues with AI NPCs 08:50 - Potential AI applications in gaming and why AI NPCs are attracting significant funding 15:17 - Differentiating factors and focus areas for Convai compared to competitors 19:19 - Steps for developers to integrate Convai's technology into a game 24:12 - Comparing effort and impact of using AI NPCs vs traditional dialogue trees and behavior trees 29:25 - Economics and business model of Convai - pricing for different types of games 34:31 - Bringing down costs for games with massive usage and appeal to global audiences 38:48 - Early traction and use cases Convai is seeing from customers today 43:18 - Potential for AI to enable new kinds of gaming experiences 47:55 - Feasibility of doing a fully AI-driven Dungeons & Dragons game with current technology 50:16 - Optionality if Convai solves AI NPCs for gaming to expand to other domains 53:14 - Purnendu's entrepreneurial learnings and the meaningful suffering of a startup journey 59:04 - Constructive criticism from GDC and Convai's commitment to enabling great art 59:55 - Conclusion 👇 EPISODE LINKS: - Conv.ai: https://conv.ai/ - Purnendu Mukherjee: https://www.linkedin.com/in/purn3ndu/
SUBSCRIBE TO GAMEMAKERS: - Newsletter: https://gamemakers.com/ 😃 —CONNECT WITH ME! — • MY INSTAGRAM → @jokim1 • TWITTER → @jokim1 • LINKEDIN → https://www.linkedin.com/in/jokim/

We compare two major gaming companies, Embracer and Ubisoft, on this episode of Pixels and Profits.

✅ Business performance

✅ Valuation

✅ Future outlook of both companies

We analyze their strategies, financials, and potential for growth.

Timeline Summary:

00:00 - Introduction to the topic and overview of Embracer's business

03:00 - Discussion of Embracer's financials and debt situation

10:15 - Embracer's restructuring efforts and asset sales

13:45 - Embracer's tabletop gaming business and profitability

16:20 - Outlook for Embracer's PC and console division

21:20 - Embracer's mobile gaming business and challenges

24:25 - Valuation and investment potential for Embracer

26:45 - Introduction to Ubisoft's business and strategy

29:55 - Ubisoft's financials and revenue per employee issues

37:10 - Ubisoft's upcoming titles for fiscal year 2024

42:40 - Ubisoft's future outlook and titles for fiscal year 2025

49:50 - Valuation and investment potential for Ubisoft

52:05 - Concerns about Ubisoft's development strategies and efficiency

56:10 - Ubisoft's mobile gaming efforts and challenges

58:30 - Closing thoughts on Embracer and Ubisoft's future prospects SUBSCRIBE TO GAMEMAKERS: - Spotify Podcast: https://spoti.fi/3Cpyq7i - Newsletter: https://gamemakers.substack.com/ 😃 —CONNECT WITH ME! — • MY INSTAGRAM → @jokim1 • TWITTER → @jokim1 • LINKEDIN → https://www.linkedin.com/in/jokim/ — POPULAR CONTENT — 🤑 Economy of the Metaverse with Tim Sweeney https://youtu.be/h6ClJxjuRvw ℹ️ How to Build the Amazon of Game Companies https://youtu.be/bkd2TOpKt4I 🔮 Gaming Trends | A Look Ahead at 2021 https://youtu.be/NejFzHtpiZI 🖥️ The Future of PC Gaming https://youtu.be/_QT7O3Wxi2s 🔴 Games Industry M&A https://youtu.be/65nyPk6WNrs 🔴 Netcode for Multiplayer Games https://youtu.be/tHq3PzmjhLw 🔴 IDFA Deprecation Product Impact https://youtu.be/Ojec4wGKpso 🔴 Trip Hawkins on the New High Score https://youtu.be/5egTSQ6AiRA 🔴 LiveOps F2P Best Practices https://youtu.be/tmzqqnYbjNY

Ludovic Bodin is an entrepreneur, investor, and now author of the book Atomic Scaling. Ludovic has learned lessons from the titans of the games industry and created a framework he believes can be applied to any other industry. Learn more about the lessons from Supercell, Valve, Zynga, and others and how they can apply to your games studio or company outside of games. OUTLINE: 0:00 Intro 1:20 How Ilkka Paananen, CEO of Supercell inspired Atomic Scaling - Keeping teams small for as long as possible 7:08 How Gabe Newell, CEO of Valve, further inspired Atomic Scaling - Lessons from the games industry are widely applicable 9:35 Ludovic’s great book endorsements, learning from game industry experts, and the sharing culture in gaming 12:21 Motivation to write Atomic Scaling 14:10 3Ps 3Rs framework explanation- People, Prediction, Playbook and Revenue, Reach, Retention 14:52 People principle 22:00 Prediction principle: prediction vs. prophecy - hypothesis, measurement, then change 34:22 Playbook principle - getting the team on the same page 42:13 Revenue, Reach, and Retention 44:05 LiveOps and the LOVE framework - Live product development, Organized event calendar, Very special sales & offers, Engagement and re-engagement 47:10 What should readers take away?

Eve Chang shares her invaluable experiences and lessons from working on iconic mobile games like Temple Run and Bejeweled Blitz. Get ready for a session full of actionable insights and strategies that could redefine your approach to game development and live operations. Outline: [00:00] Introduction to Eve Chang and Overview [01:10] Eve Chang's Journey in Game Development [02:10] Eve's Approach to LiveOps [06:55] Designing and Product Decisions for Live Games [13:45] Biggest Lessons Learned from LiveOps [22:55] Eve's Take on the Current Market Environment [26:35] Final Thoughts and Where to Find Eve Online Key Highlights: 🔑 Eve reveals her strategic framework for LiveOps, emphasizing market analysis, player desires, and aligning game objectives. 🔑 Insights on making design and product decisions that resonate with players while enhancing game longevity. 🔑 Eve shares candid lessons from her extensive career, including successes and missteps that have shaped her approach to LiveOps. 🔑 A look into the current state of the mobile gaming market and advice for developers navigating these challenging times. Links: Eve Chang LinkedIn: https://www.linkedin.com/in/evechang/ Subscribe to our channel for more insights from industry leaders and game development veterans. Don't forget to like, share, and comment below with your thoughts or questions for Eve!

Matthew Kanterman, Joseph Kim, and Brian Peganoff discuss Nvidia as well as gaming related offerings from the company:

• Nvidia business overview
• Future growth drivers
• Valuation
• Competitive landscape
• Future outlook

We are seeing severe impacts around privacy and the ability to measure any post-device ID kind of fingerprinting world. So, we wanted to put together a five-part series helping advertisers understand the measurement crisis and the different tools and measurement signals available. #1. The first podcast in the series will be the overview of the measurement crisis. #2. The second podcast will be the actual state of last touch and the real value that last touch is bringing you. #3. The third podcast will educate on incrementality testing and how it can be leveraged in a privacy-first world. #4. The fourth one will be the promise of MTA 2. 0 and data clean rooms. So you understand some of the more fringe benefits of tools coming to you that may impact last touch. #5. The last podcast is a summary roadmap to measurement success, helping you, the advertiser, take everything you've been educated on, turn it into action and succeed. OUTLINE: 0:00 New series: State of Measurement in a Privacy-first World introduction 2:24 Intro to the Measurement Crisis in mobile user acquisition (UA) 4:30 Recap on why we have problems attributing installs today 8:17 How incentives exacerbate the measurement problem 11:42 What is the actual impact of IDFA deprecation to UA? 16:43 Andrew believes that incrementality shows that the impact of IDFA may be a perceived rather than actual problem 22:12 Warren's dynamic polling approach, how to make goal based buying work, and overview of IDFA workarounds 31:16 What does Kwalee and other game studios do for UA now? 33:30 How to react to loss of fingerprinting 40:00 What are limitations of MMM or incrementality? 46:35 Who will be impacted most by loss of fingerprinting? 47:40 What does the future state of measurement look like? SUBSCRIBE TO GAMEMAKERS: - Newsletter: https://gamemakers.com/

Doom loops are a cycle of self reinforcing negative decisions and behaviors that lead to bad outcomes.

In this episode I talk about my own experience trying to break my doom loop impacting both my professional and personal life.

At most companies doing the hard thing is uncomfortable and we avoid addressing some of the most critical issues that can mean the difference between success and failure.

This is an audio read of my Philosophy Monday newsletter post. If you want to hear an audio version of those posts, let me know!

Go to gamemakers.substack.com and comment there and I'll do more of these in the future.

Dive into the future of game development with Joseph Kim as he interviews Ben James, CEO of Atlas, a groundbreaking company at the forefront of integrating AI into the creative process of game design. In this exclusive interview, discover how Atlas's cutting-edge technology is transforming 2D reference images into fully-realized 3D models, propelling the development of immersive 3D MMO worlds into new realms of efficiency and creativity. What You'll Learn: ✔️ The innovative AI technology behind Atlas and its ability to revolutionize the creation of 3D assets. ✔️ How Atlas's platform is making the game development process faster, more efficient, and boundlessly creative. ✔️ The practical applications of Atlas technology in early game concept testing and beyond. ✔️ Ben James's insights on the potential for AI to augment rather than replace human creativity in game development. ✔️ The future of game design and how Atlas is positioning itself to empower developers with new tools for creative expression. Key Takeaways: 🔑 Understand the capabilities and advantages of using AI in game design and asset creation. 🔑 Discover how Atlas is enhancing the workflow of game developers and artists with its AI-driven platform. 🔑 Explore the ethical and practical considerations of AI in creative industries, with a focus on collaboration between human creativity and artificial intelligence. Whether you're a game developer, artist, or enthusiast excited about the future of game creation, this interview offers valuable insights into how AI technology is set to redefine the landscape of game development. Join us as we explore the cutting edge of gaming innovation with Joseph Kim and Ben James. 🎮 Timestamps: 00:00 Introduction 01:30 Atlas's Mission and Technology 05:00 Transforming 2D Images into 3D Worlds 10:00 The Impact on Game Development Workflows 15:00 AI's Role in Creative Processes 20:00 Future Possibilities and Ethical Considerations 25:00 Q&A with Viewers

Subscribe to our channel for more insights into game development, interviews with industry leaders, and the latest trends in game technology. Don't forget to hit the like button and share this video with fellow gaming aficionados. Your support helps us bring more exciting content your way! #GameDevelopment #AIInGaming #AtlasTech #3DModeling #GameDesignInnovation

Supercell's Brawl Stars recently had a huge surge in downloads and daily revenue. How did they do it?

We discuss with Matej Lancaric and Jakub Reimar from 2.5 Gamers and Ken Landen (former Kongregate, Scopely, Blizzard, and Hit Factor PM).

We explore AI's significant impact in tech, especially game development. Let's discuss adapting to AI as a major technological shift, a technological change potentially as big as the impact of the Internet.

3 days before launching Palworld, Takuro Mizobe from Pocket Pair, published a blog post with the riveting story behind Palworld.

Mistakes, lessons learned, and much more.

Check it out: https://note.com/pocketpair/n/n54f674cccc40#2251bc9e-24bc-4539-8c0c-df500654bf43

Livestreaming trends: 1. Which genres are the best? 2. Nostalgia for Baldur's Gate and Fortnite "OG" 3. Indies benefit 4. Multi-platform simulcasting e.g., Ninja Esports: 1. Esports rising again in 2023 2. 5 most watched titles: League of Legends, Mobile Legends: Bang Bang, CS:GO, Dota 2, and Valorant Get the report here: Gaming, Esports, & Social Trends Report | 2024: https://insights.streamhatchet.com/2024-gaming-esports-social-trends-report

Will games become more like movies and music with focus on subscription rather than ownership? An Ubisoft director thinks so.

Pocketgamer reported on GDC's State of the Industry report held every year before GDC. 3,000 game devs input about various topics.

We cover:

• Concerns about AI
• Where AI is being used
• Game engine usage

What happened? Brawlstars after years of doing well, grew massively from December to January!

In this podcast episode, Joseph Kim, Matej Lancaric, and Summer Liu discuss the profitability of the game Monopoly Go. They explore the controversy surrounding the game and the lack of a widely accepted definition of profitability in the industry. The conversation covers data analysis, marketing strategies, and the use of different creatives. The hosts also discuss the importance of understanding CPIs and the impact of scaling up advertising spend. The conversation delves into the topic of profitability in the mobile games business, exploring the nuances and challenges of defining and achieving profitability. It discusses the importance of maintaining scale and KPIs in order to sustain profitability. The conversation also highlights the differences between operational profitability and UA modeled payback profitability. Additionally, it touches on the LTV curves and payback periods in different game genres. The conversation concludes with a discussion on the profitability of Monopoly Go and the need for a clear definition of profitability. Takeaways The games industry lacks a widely accepted definition of profitability, leading to confusion and conflation of different issues. Monopoly Go has achieved significant success, with high revenue and a large number of downloads. The game utilizes various marketing strategies, including video and playable ads, to attract and engage players. Understanding CPIs and the impact of scaling up advertising spend is crucial for evaluating the profitability of a game. Maintaining scale and KPIs is crucial for sustaining profitability in the mobile games business. Profitability in the mobile games industry can be defined differently, including operational profitability and UA modeled payback profitability. LTV curves and payback periods vary across different game genres and can impact profitability. There are nuances and tricks in game profitability, including accounting practices and adjusting costs. Chapters 00:00 Introduction and Background 03:00 Defining Profitability in the Games Industry 09:00 Data Analysis and Revenue 23:00 Marketing Analysis 32:00 Creative Strategies and CPIs 43:04 Maintaining Scale and KPIs 44:03 Defining Profitability in the Mobile Games Business 45:57 Operational Profitability vs. UA Modeled Payback Profitability 49:46 LTV Curves and Payback Periods 53:56 Nuances and Tricks in Game Profitability 59:46 Is Monopoly Go Profitable?

Recorded mid December 2023. We discuss the current and future outlook of Roblox with a focus on financials. OUTLINE: 0:00 Intro 1:11 Overview of the business 5:00 Being a social network vs. gaming platform 5:43 Financial overview 7:06 How does Roblox turn around their profitability? Biggest expense buckets 11:51 Structure and components of Roblox business, 3 primary parts: client, studio, and cloud and 8 groups 14:30 Roblox creator economics and definition of a creator 17:45 Growth opportunities: where will Roblox find user or revenue growth? 37:12 AI applications and opportunities for Roblox 43:35 Regulation risk 44:19 Biggest challenges = social competition 46:55 Roblox’s stock based compensation problem 51:17 Future outlook SUBSCRIBE TO GAMEMAKERS: - Spotify Podcast: https://spoti.fi/3Cpyq7i - Newsletter: https://gamemakers.substack.com/ 😃 —CONNECT WITH ME! — • MY INSTAGRAM → @jokim1 • TWITTER → @jokim1 • LINKEDIN → https://www.linkedin.com/in/jokim/ — POPULAR CONTENT — 🤑 Economy of the Metaverse with Tim Sweeney https://youtu.be/h6ClJxjuRvw ℹ️ How to Build the Amazon of Game Companies https://youtu.be/bkd2TOpKt4I 🔮 Gaming Trends | A Look Ahead at 2021 https://youtu.be/NejFzHtpiZI 🖥️ The Future of PC Gaming https://youtu.be/_QT7O3Wxi2s 🔴 Games Industry M&A https://youtu.be/65nyPk6WNrs 🔴 Netcode for Multiplayer Games https://youtu.be/tHq3PzmjhLw 🔴 IDFA Deprecation Product Impact https://youtu.be/Ojec4wGKpso 🔴 Trip Hawkins on the New High Score https://youtu.be/5egTSQ6AiRA 🔴 LiveOps F2P Best Practices https://youtu.be/tmzqqnYbjNY

Discussion with Kylan Gibbs, Chief Product Officer at Inworld AI and Travis Boatman, CEO at Carbonated. We discuss Inworld's AI services around AI NPCs / conversational AI for games. OUTLINE: 0:00 Intro 2:00 Inworld AI origin story and application areas of relationships and progression 9:27 Roleplaying is biggest application area for social simulation and emergent storytelling 13:47 How Travis thinks about AI for his games at Carbonated 17:50 Personalizing content for players 20:09 JK’s nice to have (tips/guide, loneliness, strange attractor) vs. fundamental integration of AI perspective 22:24 Kylan on building a personal relationship with characters and game world 25:14 Unexpected application: companion characters for FPS or MMO 26: 05 New game designs: social simulators 27:00 Interaction-focused role-playing games 27:55 Biggest area is detective-style games 28:40 Emerging application: show/game hybrid 29:32 Characterization of the market opportunity for conversational AI - gaming is core focus 31:47 Can you use AI to be a DM in a D&D campaign? 36:01 AI enables creatives to focus on story and core game 38:45 Economics of conversational AI - How much? Who pays? Cloud vs. on-device 45:06 JK and Travis on mitigating and justifying costs using AI as a dev 50:13 AI NPCs competitive landscape and how to differentiate between vendors 56:46 Addressing AI risks concerning IP ownership and data provenance 1:02:39 What other AI applications will have biggest impact to gaming? Which companies? 👇 EPISODE LINKS: - Inworld AI: https://inworld.ai/ - Carbonated Games: https://www.carbonated.com/ - Kylan Gibbs: https://www.linkedin.com/in/kylangibbs/ - Travis Boatman: https://www.linkedin.com/in/travis-boatman-3bb593/ SUBSCRIBE TO GAMEMAKERS: - Spotify Podcast: https://spoti.fi/3Cpyq7i - Newsletter: https://gamemakers.substack.com/ 😃 —CONNECT WITH ME! — • MY INSTAGRAM → @jokim1 • TWITTER → @jokim1 • LINKEDIN → https://www.linkedin.com/in/jokim/ — POPULAR CONTENT — 🤑 Economy of the Metaverse with Tim Sweeney https://youtu.be/h6ClJxjuRvw ℹ️ How to Build the Amazon of Game Companies https://youtu.be/bkd2TOpKt4I 🔮 Gaming Trends | A Look Ahead at 2021 https://youtu.be/NejFzHtpiZI 🖥️ The Future of PC Gaming https://youtu.be/_QT7O3Wxi2s 🔴 Games Industry M&A https://youtu.be/65nyPk6WNrs 🔴 Netcode for Multiplayer Games https://youtu.be/tHq3PzmjhLw 🔴 IDFA Deprecation Product Impact https://youtu.be/Ojec4wGKpso 🔴 Trip Hawkins on the New High Score https://youtu.be/5egTSQ6AiRA 🔴 LiveOps F2P Best Practices https://youtu.be/tmzqqnYbjNY

We discuss game industry news for the past week: Joseph Kim and Arthur Trusov.

0:00 Intro - New Years Eve

2:52 Top Steam charts - Baldur’s Gate 3, Lethal Company, Elden Ring and Cyberpunk 2077 big jumps 

6:27 Top mobile charts - Ice Scream 8, 8 Ball Pool, Royal Match vs. Monopoly GO

9:40 8 Ball Pool Keeps Trucking from Gamemakers Newsletter, innovations and early history, opportunity in runner games

14:52 Sony Activision Riposte will involve mobile gaming from Reuters

20:27 from Owen Mahoney interview: “Nobody in the industry is happy” from Game File newsletter - game projects getting too big

32:11 Top 5 FPS mobile games for 2024: Polygon Arena, Rainbow Six Mobile, Warzone Mobile, Valorant Mobile, and Arena Breakout Season 2

40:30 China’s NPPA walks back some Chinese gaming restrictions on WeChat, approves over 100 game licenses in response to backlash

44:45 Bethesda’s Starfield reviews tank to mostly negative

50:55 Valve’s bestselling games of 2023

54:00 Nintendo’s best downloaded games on Switch for 2023: Suika + new Dragon Quest game

59:30 Ghost Runner is free on Epic Games

1:00:00 Layoffs in 2023

1:03:30 Thoughts on 2024

1:07:55 Games we’re playing: Diablo 4, Block Jam 3D, Ghostrunner

Joseph Kim (Oldie but Goodie) and Arthur Trusov (Young Blood) discuss top charts and gaming news.

0:00 Intro

2:22 Top Steam charts

5:05 Top mobile charts

7:45 China to curb gaming spend: Netease and Tencent plunge

10:13 China regulator to study concerns about the new gaming curbs

12:45 Take-Two Bet $12B Just as mobile games tumbled

19:33 Valorant Mobile Game

25:30 Insomniac Games major hacking leak

29:30 GTA hacker sentenced

30:45 More layoffs at Sony, may close studio

32:35 Steam Winter sale up to 60% off on games and other gaming deals

38:03 What’re we playing? Ready or Not, Wild Rift, Coop games

Game over podcast Episode #3.

Joseph Kim and Arthur Trusov talk top game charts, gaming news, and games we're playing.

Overview:

0:00 Intro

2:19 Top Steam charts

4:32 Top Mobile charts

6:10 Netflix future games strategy

10:30 Epic Games hits all time records with Fortnite

13:12 TikTok hits over $10B in mobile IAP revenue

15:45 Epic Games wins verdict against Google for monopolistic behavior

21:40 Max Payne voice actor passed away

22:50 First home game console turns 50 years old

24:00 Sony patents dynamically adjusting game difficulty

26:09 Tencent shuts down Team Kaiju studio

28:28 E3 games conference shutting down

33:36 Twitter allowed “Artistic Nudity”, backlash 

38:40 Games we’re playing: Block Jam 3D (mobile), Asgard’s Wrath 2 (Oculus), Grand Theft Auto Online (PC)