GeoPoll Talks
By GeoPoll
GeoPoll TalksMar 25, 2022
Online Influencers’ Influence in Kenya and Nigeria 2023
To understand how people around Africa think about social media influencers, GeoPoll surveyed– Kenya and Nigeria– in October and November 2023 with a sample size of 1,466 participants. This report provides an in-depth and updated insight analysis of social media influencers in Africa.
Social Media Usage in Africa Part 2 (Comparison between Africa and other regions)
To understand how people around Africa use social media, GeoPoll surveyed four countries – Ghana, Kenya, Nigeria, and South Africa – in August 2023 with a sample size of 4,170 participants. This podcast provides an in-depth analysis of social media usage in Africa and other world regions.
Social Media Usage in Africa
To understand how people around Africa use social media, GeoPoll conducted a survey in four countries – Ghana, Kenya, Nigeria, and South Africa – in August 2023 with a sample size of 4,170 participants. This podcast provides an in-depth analysis of social media usage in Africa, highlighting key trends.
The Global Cost of LIving Crisis
Events of the past two years have left the world economy in a fragile state. Already reeling from the economic impacts of the pandemic and climate change, Russia’s invasion of Ukraine in 2022 has pushed many countries beyond their ability to cope. Rising food and fuel prices, debt distress, and tightening financial conditions are now combining to create what the UN is calling the largest cost-of-living crisis of the 21st century.
In this episode of GeoPoll Talks, Christine Mueni, Fran Bodine, Loren Curnick, Timur Nusratty, and Valentine Nwangwu speak to Rose Baraza about their experiences, opinions, and highlights from GeoPoll's recent report on the crisis from a study conducted in 9 countries from across Latin America and the Caribbean, Africa, the Middle East, and Asia.
GeoPoll Talks with Brian Kiprop: Data Processing and Analysis at GeoPoll
In this episode, GeoPoll's Data Processing Manager takes us through the process of data processing and analysis at GeoPoll, tracking from survey design to reporting. He explains how GeoPoll ensures data quality, and produces actionable data for decisionmakers.
Nationally Representative Surveys - with Wycliffe Litabalia
In this episode, we link up with GeoPoll’s Survey Operations Manager, Wycliffe Litabalia as he takes us through the concept of Nationally Representative surveys, and how GeoPoll conducts them.
The Africa MSME PULSE: A survey of how small businesses in Africa were affected and are bouncing back from COVID, tech uptake, marketing channels, financing and more
GeoPoll's John Paul Murunga joins Africa 118's Ezana Raswork and BigFive Digital's Charles Laughlin to discuss a joint survey conducted by GeoPoll and Africa 118 to assess the health and outlook of MSMEs in Kenya, Nigeria, and South Africa. The survey addressed a number of regionally and globally important topics, including:
- The impact of COVID-19 on small businesses
- Changes in employment and workplace dynamics
- Supply chain disruptions
- Optimism for the future
- Reliance and investment in technology
- SaaS adoption
- Preferred online marketing channels and platforms
- Planned marketing spend
- SME financing sources
The detailed report is free to download, here. In the 17-page report, we delve into every aspect of the survey, presenting the findings and adding comparative commentary from similar studies and the opinions of our experts.
In this episode, the panel goes through the report and discusses the findings.
Watch the video recording here.
Using Surveys to Boost Customer Satisfaction
Customer Satisfaction is no longer an option for businesses in the age of today's empowered customers. The modern customer is highly informed with a variety of options available, and customer experience is often the differentiator. Collecting and leveraging data to understand consumers and incorporate their feedback enables brands to delight them at every stage of the customer journey, which can pay off immensely.
It is possible to match up to these great customer expectations, but first, you have to know what those expectations are. The best way of finding out is by simply asking, which is where Customer Satisfaction surveys come in...
How COVID-19 has affected various aspects of life, and vaccine hesitancy, in Africa
GeoPoll's Rudo Manjoro hosts Amanda Nyanhongo (Southern Africa), Fran Bodine (US), Frankline Kibuacha (East Africa), and Matt Angus-Hammond (West Africa) in a discussion on the ongoing economic, social and health impacts of COVID-19.
This GeoPoll Talks podcast episode focuses on the findings of our April 2021 study in Côte D’Ivoire, the Democratic Republic of Congo (DRC), Kenya, Mozambique, Nigeria, and South Africa on how the pandemic has affected various aspects of life and consumer behavior, vaccine hesitancy and availability, and thoughts on government actions. The panel also chimes in with their thoughts on the findings and personal experiences in the various regions.
You can download the report here or interact with this dashboard.
Data Cleaning: The Importance of Cleaning Data for Research
In this episode of GeoPoll talks, Roxana Elliott talks to Benard Okasi, GeoPoll's Director of Research, about why data cleaning is important and the data cleaning process.
Gender Equality and the Position of Women in Africa
In this episode of GeoPoll Talks, Rudo Manjoro of South Africa and Joan Cheruiyot of Kenya speak to Frankline Kibuacha a GeoPoll study on realities and perceptions about International Women’s Day, gender equality in various spheres of life such as in the workplace and school, gender discrimination, and harassment, and actions regarding gender inequality in Ghana, Kenya, Nigeria, and South Africa, as well as their own experiences and opinions.
See the full report here: https://www.geopoll.com/blog/gender-equality-report/
You can also follow this discussion, with the graphs from the study, on the GeoPoll YouTube channel.
Likert Scale Questions and how they are used in survey research
A Likert scale is a type of scale used in survey research that measures respondents’ attitudes towards a certain subject. Likert scale questions are single-choice, closed-ended questions and the primary benefit of using a Likert scale is that it provides more granular information on people’s attitudes towards a subject than a simple yes/no question type. By using a Likert scale, researchers can assess varying levels of agreement, importance, quality, and other factors.
In this GeoPoll Talks episode, Roxana Elliott discusses Likert Scale questions, with real-life examples of how they are formatted and used.
GeoPoll’s 2020 Year End Report: Ongoing Impact Of COVID-19 In 6 African Countries
In November 2020 GeoPoll conducted a study in Côte D’Ivoire, the Democratic Republic of Congo, Kenya, Mozambique, Nigeria, and South Africa to gauge how lives have changed in 2020, people’s views on the future, and their willingness to take a vaccine. In this episode, Frankline Kibuacha speaks to Roxana Elliot and John Paul Murunga through the findings, and what they mean to businesses, governments, NGOs, and consumers.
Frequently Asked Questions in Mobile Survey Research
Since 2012, GeoPoll has established itself as the leading mobile-based research provider, conducting surveys via modes including SMS and voice call in Africa, Asia, and Latin America. Over time, we have perfected the processes and technologies we use to gather reliable data via mobile. We sought to share this expertise through a webinar that answered some fundamental questions on mobile research.
Watch the video version here with visual slides.