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Everything Email Marketing

Everything Email Marketing

By Get to the Inbox by SuretyMail

Welcome to Everything Email Marketing, the audio blogcast of Get to the Inbox by SuretyMail, the original email deliverability assistance company. What is an audio blogcast? You know how some people love to listen to audio books, rather than reading the book? Well, an audio blogcast is to a blog as an audio book is to the book! The Everything Email Marketing podcast is the audio blogcast of the Get to the Inbox by SuretyMail blog, which you can visit at blog.gettotheinbox.com.
Currently playing episode

Google Ends Pilot Program that Allowed Political Campaigns to Bypass Gmail Spam Filters (Season 3 Episode 1)

Everything Email MarketingJan 26, 2023

00:00
04:51
Iowa, Montana, Indiana, and Tennessee Join the Ranks of States with Email Opt-in Requirement in New Data Privacy Laws (Season 3 Episode 8)

Iowa, Montana, Indiana, and Tennessee Join the Ranks of States with Email Opt-in Requirement in New Data Privacy Laws (Season 3 Episode 8)

New data privacy laws in Tennessee, Indiana, Montana, and Iowa put these states on par with Connecticut, Colorado, Virginia, Utah and Texas; all of them have new data privacy laws which, among other things, require affirmative opt-in and consent before you can use someone’s email address, such as adding it to a mailing list or using it for targeted advertising. It’s important to understand that this doesn’t just apply to businesses which are headquartered in those states; most of these state laws also apply to anyone doing business with someone in that state.


Prefer to read it instead of listen to it?  Do that here: https://www.isipp.com/blog/iowa-montana-indiana-tennessee-join-ranks-of-states-with-email-opt-in-law/


The Everything Email Marketing blogcast is provided by Get to the Inbox by ISIPP SuretyMail, the founder of the email deliverability industry. For more information about how we can help you get to the inbox go to GetToTheInbox.com

Jun 27, 202304:03
New Texas Data Privacy Law is Strict on Email Collection and Email Marketing (Season 3 Episode 7)
Jun 21, 202308:14
The Value of a Political Email List: Ready for Ron (RFR) versus the FEC (Season 3 Episode 6)
Jun 06, 202305:51
Who is Behind the Domain Kmail-lists? Here's Who (Season 3, Episode 5)
May 15, 202301:37
Get a Great Return on SMS Marketing While Following SMS Marketing Laws and Best Practices (Season 3 Episode 6)
May 04, 202307:11
How Not Confirming Email Addresses Can Create Liability if Your Customer is Injured as a Result (Season 3 Episode 4)
Apr 03, 202303:23
Microsoft Inboxes to Start Rejecting Emails that Fail DMARC (Season 3 Episode 3)
Mar 31, 202303:07
Spam Trigger Words: Do They Exist or Don't They? Here's the Deal (Season 3 Episode 2)
Jan 31, 202304:04
Google Ends Pilot Program that Allowed Political Campaigns to Bypass Gmail Spam Filters (Season 3 Episode 1)
Jan 26, 202304:51
This One-Click Unsubscribe Law is the #1 Email Law that People Get Horribly Wrong (Episode 1)
Jan 09, 202304:16
Subject Line Mistakes That Can Hurt Your Deliverability (Season 2 Episode 94)
Dec 16, 202207:09
Is Your Email Marketing ROI Suffering From Hidden Costs? (Season 2 Episode 93)
Dec 15, 202204:29
2 Things That Email Business Contracts MUST Contain to be GDPR Compliant and GDPR Proof Even in the U.S. (Season 2 Episode 92)
Dec 14, 202205:35
Why You Should Process Unsubscribes Immediately Even Though CAN-SPAM Gives You 10 Days to Do It (Season 2 Episode 91)
Dec 13, 202202:49
Why You Can't Just Block UK and EU Visitors, Customers, or Any UK or EU Traffic Under GDPR (Season 2 Episode 90)

Why You Can't Just Block UK and EU Visitors, Customers, or Any UK or EU Traffic Under GDPR (Season 2 Episode 90)

With the UK adopting their own UK GDPR following Brexit, it’s important to understand that you can’t just block from your website people coming in from the EU or the UK. As we have mentioned in other articles on GDPR compliance, GDPR specifically prohibits the automated profiling of individuals, including of their online identifiers or locations, which means that it is a violation of GDPR to note, in an automated fashion, from what region in the world they are surfing over to your website.

Prefer to read it instead of listen to it?  Do that here: https://www.isipp.com/blog/why-you-cant-just-block-eu-visitors-eu-customers-or-any-eu-traffic-under-gdpr/

The Everything Email Marketing blogcast is provided by Get to the Inbox by ISIPP SuretyMail, the founder of the email deliverability industry. For more information about how we can help you get to the inbox go to GetToTheInbox.com

Dec 09, 202205:18
Why U.S. Companies Should Comply With GDPR for Email and How to Do It (Season 2 Episode 89)
Dec 08, 202203:16
GDPR Data Controller and GDPR Data Processor Explained (Season 2 Episode 88)
Dec 07, 202204:51
10 Things You Need to Know About the CAN-SPAM Act (Season 2 Episode 87)
Dec 06, 202203:51
Mailing List Response Magnitude (MR) The Most Important Metric of All (Season 2 Episode 86)
Dec 01, 202207:39
Why You Should Process Unsubscribes Immediately Even Though CAN-SPAM Gives You 10 Days (Season 2 Episode 85)
Nov 30, 202202:09
Generic Business Email Addresses: Sometimes They are Still PII (Season 2 Episode 84)
Nov 29, 202203:45
Google Gives Gmail Mass Email Services the Boot (Season 2 Episode 83)
Nov 19, 202203:49
4 New State Personal Data Privacy Laws Require Email Opt-in in 2023 (Season 2 Episode 82)
Nov 18, 202206:22
Why You Shouldn't Say You Comply with the CAN-SPAM Act (Season 2 Episode 81)
Nov 17, 202202:52
Don't Use a Do Not Reply Email Address! The Importance of Using a Real Email Address (Season 2 Episode 80)
Nov 16, 202203:32
Spam Complaints = Getting Junkfoldered and Maybe Even Blocked (Co-reg Makes it Even Worse) (Season 2 Episode 79)
Nov 15, 202204:08
Why ISP Whitelist and ISP Email Delivery Requirements are Not All the Same (Season 2 Episode 78)
Nov 11, 202207:58
A Surprising Answer to "Why are My Emails Going to Spam?" (Season 2 Episode 77)
Nov 10, 202203:41
Transactional Email vs Marketing Email: Court Rules Logo, 7 Words Transmuted Confirmation to Promotional Email (Season 2 Episode 76)
Nov 08, 202204:02
How to Find and View Email Headers in AOL, Yahoo, Gmail, Hotmail, Outlook, Apple Mail, and More! (Season 2 Episode 75)
Nov 08, 202202:26
Why Spam Filters are an Email Sender's Friend (Season 2 Episode 74)
Nov 04, 202202:41
Loyal Subscriber Dropped For Failing to View Images (Season 2 Episode 73)

Loyal Subscriber Dropped For Failing to View Images (Season 2 Episode 73)

We’ve talked before about things that can artificially suppress open rates, and the dangers inherent in not being aware of the issues. And of course we’ve talked about the importance of continuing to monitor your open rates, even after iOS 15, because hey, the inbox providers continue to monitor them. Now we’re going to share with you a real-life story about how a business gave a loyal subscriber the boot because that subscriber was reading email without loading images, and so the business assumed they were inactive. Don’t make this mistake.

Prefer to read it instead of listen to it?  Do that here: https://www.isipp.com/blog/loyal-subscriber-dropped-for-failing-to-view-images/

The Everything Email Marketing blogcast is provided by Get to the Inbox by ISIPP SuretyMail, the founder of the email deliverability industry. For more information about how we can help you get to the inbox go to GetToTheInbox.com

Nov 01, 202203:07
Having a Sense of Entitlement Will Not Help Your Email Get Delivered (Season 2 Episode 72)
Nov 01, 202202:60
3 Things That Can Artificially Suppress Your Email Open Rates (Season 2 Episode 71)

3 Things That Can Artificially Suppress Your Email Open Rates (Season 2 Episode 71)

We’re always thinking about ways that we can boost our customers’ deliverability and email reputation to previously unheard of heights. And, as we’ve mentioned recently, open rates are still important, not withstanding what some might say. That’s because ISPs and inbox providers still look at your open rates to see if people are really interested in receiving and reading your email. As ESP MailChimp puts it, “Open and click rates can give you a good idea of how your campaigns are performing with a particular audience. If an open rate is strong, it usually means your subject lines resonate with your audience.”

Prefer to read it instead of listen to it?  Do that here: https://www.isipp.com/blog/things-that-can-artificially-supress-open-rates/

The Everything Email Marketing blogcast is provided by Get to the Inbox by ISIPP SuretyMail, the founder of the email deliverability industry. For more information about how we can help you get to the inbox go to GetToTheInbox.com

Oct 28, 202204:56
Why ISPs Won't Give You the Email Address of People Who Make Spam Complaints Against You (Season 2 Episode 70)
Oct 27, 202203:52
5 Tips to Improve Your Email Deliverability (as Featured in B-to-B Online) (Season 2 Episode 69)
Oct 26, 202205:13
How to Check if Your Email is Blacklisted on an Email Blacklist (Season 2 Episode 68)
Oct 21, 202202:50
What is a Click-Through Rate For Email and Why You Need to Monitor Yours (Season 2 Episode 67)
Oct 19, 202205:58
How to Avoid Emails Going to Spam: Do People Mistake Your Email for Spam (Season 2 Episode 66)
Oct 18, 202205:53
Email Response Time Expectations: When a Prospect or Customers Sends Email - Answer It! (Season 2 Episode 65)
Oct 17, 202204:34
3 Ways that You Can Improve Email Deliverability Rates for Free (Season 2 Episode 64)
Oct 15, 202203:18
How to Share Google Postmaster Tools Data With Somebody Else (Season 2 Episode 63)

How to Share Google Postmaster Tools Data With Somebody Else (Season 2 Episode 63)

If you are already using Google’s Gmail Postmaster Tools, guess what! You can share your Google Postmaster Tools data with others! (If you aren’t already signed up for Gmail Postmaster Tools, see our tutorial on how to sign up for Google’s Gmail Postmaster Tools.) There are any number of reasons that you might want to give someone else access to your data; here at SuretyMail we use it to review our customers’ inboxing versus spam-foldering at Gmail so that we can help them fix anything that may be causing them to not achieve the best inboxing possible.

Prefer to read it instead of listen to it?  Do that here: https://www.isipp.com/blog/how-to-share-your-gmail-postmaster-tools-information-with-somebody-else/

The Everything Email Marketing blogcast is provided by Get to the Inbox by ISIPP SuretyMail, the founder of the email deliverability industry. For more information about how we can help you get to the inbox go to GetToTheInbox.com

Oct 13, 202202:15
How to Sign Up For Google Postmaster Tools and the Gmail FBL (Season 2 Episode 62)
Oct 13, 202210:02
Why You Need an Email Retention Policy, What it Should Be, and What Can Happen if You Don't Have One (Season 2, Episode 61)
Oct 12, 202205:37
When Email Deliverability Issues Turn Dangerous and Put Others at Risk (Season 2 Episode 60)
Oct 11, 202206:03
Why Setting Subscriber Expectations is Critical to Email Deliverability (Season 2 Episode 59)
Oct 08, 202203:42
The Top 5 Cadence Mistakes Email Marketers Make When They Schedule Email Campaigns (Season 2 Episode 58)
Oct 06, 202205:14
Why "Recommend a Friend" Email Schemes Are Not a Friend to Your Email Deliverability (Season 2 Episode 57)
Oct 05, 202204:14
Do I Have to Put My Real Physical Address in My Email to be CAN-SPAM Compliant or Can I Use a P.O. Box? (Season 2 Episode 56)
Oct 04, 202203:02
Make SMS Spammers Pay You by Threatening to Report Their Text Message Spam (Season 2 Episode 55)
Oct 04, 202205:37