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Everything Email Marketing

Everything Email Marketing

By Get to the Inbox by SuretyMail
Welcome to Everything Email Marketing, the audio blogcast of Get to the Inbox by SuretyMail, the original email deliverability assistance company. What is an audio blogcast? You know how some people love to listen to audio books, rather than reading the book? Well, an audio blogcast is to a blog as an audio book is to the book! The Everything Email Marketing podcast is the audio blogcast of the Get to the Inbox by SuretyMail blog, which you can visit at blog.gettotheinbox.com.
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Which Really is Better: Plain Text Email vs HTML? The Answer May Surprise You (Season 2 Episode 46)

Everything Email Marketing

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DMARC Email Authentication and How to Set Up a DMARC Policy and DMARC Record (Season 2 Episode 51)
Do you know what your DMARC policy is, or if you even have a DMARC record? Of the authentication mechanisms (DMARC, SPF, DKIM) SPF and DKIM are important resources to authenticate different aspects of your email flow, but it’s important to have a DMARC record stating your DMARC policy as well. This is because your DMARC policy (contained in your DMARC record which is a text record within your DNS records) tells email receivers what they should do with email that claims to be from you but that fails SPF and/or DKIM. Prefer to read it instead of listen to it?  Do that here: https://www.isipp.com/blog/how-to-set-up-dmarc-email-authentication/ The Everything Email Marketing blogcast is provided by Get to the Inbox by ISIPP SuretyMail, the founder of the email deliverability industry. For more information about how we can help you get to the inbox go to GetToTheInbox.com
06:42
September 27, 2022
3 Reasons to Not Use a NoReply Email Address in Your Email
Do not use a noreply email address in the email you send out; just don’t do it. Don’t send out email with a noreply email address as the ‘from’ email address, don’t send out email from an address that can’t accept replies, just don’t go near any type of noreply email address at all. Here’s why. Besides being the opposite of best practices, think about what happens if you reply to a noreply email. When someone to whom you send email doesn’t notice the noreply email address from which you sent the email, they will reply and either get a bounce (frustrating) or get no response (also frustrating). And if they do notice the noreply email address, that on its own will frustrate them. Why would you want to frustrate your customers, leads, or others to whom you are sending email? Prefer to read it instead of listen to it?  Do that here: https://www.isipp.com/blog/do-not-use-noreply-or-dontreply-as-your-from-return-address-in-email/ The Everything Email Marketing blogcast is provided by Get to the Inbox by ISIPP SuretyMail, the founder of the email deliverability industry. For more information about how we can help you get to the inbox go to GetToTheInbox.com
05:07
September 26, 2022
DKIM: The Most Confusing of the 3 Authentication Mechanisms Explained in Plain English (Season 2 Episode 49)
Of the current email authentication mechanisms, SPF, DKIM, and DMARC, DKIM seems to be the most confusing for people (this is why we offer a human-powered DKIM checker, contact us for a free DKIM check). What is a DKIM selector? What are the DKIM tags? How does one create a DKIM record? Is there a good DKIM record generator? Here is a plain English explanation of DKIM, and a breakdown of the anatomy of a DKIM record. Prefer to read it instead of listen to it?  Do that here: https://www.isipp.com/blog/dkim-explained-how-to-set-up-and-use-domainkeys-identified-mail-effectively/ The Everything Email Marketing blogcast is provided by Get to the Inbox by ISIPP SuretyMail, the founder of the email deliverability industry. For more information about how we can help you get to the inbox go to GetToTheInbox.com
07:27
September 26, 2022
What Those SMTP Error Codes Mean and Why You Should Care (Season 2 Episode 48)
SMTP codes can be so confusing, especially those SMTP response codes and SMTP error codes like the dreaded SMTP error 550. These are often returned in bounced email, such as “550 Requested action not taken: mailbox unavailable” or “550 5 2 1 mail from refused spam site.” They are in response to SMTP commands that have ‘gone wrong’ between your email server that sent the email, and the receiving email server that is unable to deliver it (or refuses to deliver it) for some reason. But what exactly do they mean? Why should you care and what should you do? And why do we say that SMTP error 550 is dreaded? Prefer to read it instead of listen to it?  Do that here: https://www.isipp.com/blog/what-those-smtp-error-codes-mean-and-why-you-should-care/ The Everything Email Marketing blogcast is provided by Get to the Inbox by ISIPP SuretyMail, the founder of the email deliverability industry. For more information about how we can help you get to the inbox go to GetToTheInbox.com
07:05
September 22, 2022
Which Copyright Date Should You Use on a Website? Odds are Good That You Have it Wrong (Season 2 Episode 47)
“Which copyright date should be on a website?” someone asked us recently. People are often confused about which date they should use as their copyright date on a website. In fact, a whole lot of sites have the wrong copyright date on their website. As an Internet policy institute, and because our CEO is an Internet policy lawyer, we often get questions unrelated to our core offering of email sender certification and deliverability services, and we are happy to answer them if we can. The answer to this one is actually really easy, and will make perfect sense to you once we explain it. Prefer to read it instead of listen to it?  Do that here: https://www.isipp.com/blog/which-copyright-date-should-you-use-on-a-website-odds-are-good-that-you-have-it-wrong/ The Everything Email Marketing blogcast is provided by Get to the Inbox by ISIPP SuretyMail, the founder of the email deliverability industry. For more information about how we can help you get to the inbox go to GetToTheInbox.com
04:28
September 21, 2022
Which Really is Better: Plain Text Email vs HTML? The Answer May Surprise You (Season 2 Episode 46)
You may be surprised to learn who comes out the winner in the plain text email vs HTML match. Whether you go plain text email or HTML can impact many things, including deliverability and engagement, which of course are the most important rates for your email campaigns. Digital marketing solutions provider Vendasta actually conducted research on which gets not just better deliverability, but better traction in terms of response when it comes to HTML vs plain text emails, and what they found may seem counter-intuitive. (In case you’re not sure whether the email you are sending is HTML email, basically if it’s not plain text, then it’s HTML. Using a template? It’s HTML. Using email stationary? It’s HTML.) Prefer to read it instead of listen to it?  Do that here: https://www.isipp.com/blog/which-really-is-better-plain-text-email-or-html-email-the-answer-may-surprise-you/ The Everything Email Marketing blogcast is provided by Get to the Inbox by ISIPP SuretyMail, the founder of the email deliverability industry. For more information about how we can help you get to the inbox go to GetToTheInbox.com
06:25
September 20, 2022
The 6 Steps to a Successful Re-Engagement Campaign (Includes Case Study) (Season 2 Episode 45)
If you are looking for re-engagement campaign examples, look no further. Properly conducting an email re-engagement campaign, and following re-engagement campaign best practices, is critical to your email deliverability. One misstep and all of your email can start going to the spam folder, if not being outright blocked as “spam”. In our knowledge article about How to Revive, Warm Up, and Re-Engage an Old Mailing List without Getting Into Trouble we highlight six points that are key to conducting an effective re-engagement campaign. These include removing non-openers, making sure your that authentication is set up correctly, minimal formatting, compelling subject line, brief content, and a surprise 6th step. Then, once you have conducted your successful re-engagement campaign, it’s important to consistently email those re-engaged subscribers! Below is a real-life re-engagement email campaign example, showing how doing this carefully and correctly, and following these points, can lead to success. Prefer to read it instead of listen to it?  Do that here: https://www.isipp.com/blog/the-ultimate-guide-to-how-to-do-a-reengagement-campaign-for-optimum-email-deliverability/ The Everything Email Marketing blogcast is provided by Get to the Inbox by ISIPP SuretyMail, the founder of the email deliverability industry. For more information about how we can help you get to the inbox go to GetToTheInbox.com
09:35
September 20, 2022
Placing Advertising in Email Confirmation Messages Can Get You into Trouble (Season 2 Episode 44)
Email address confirmation messages are those messages that email senders who use best practices send to people who sign up for their mailing lists. The purpose of the email confirmation message is to confirm that the person actually wants to be on, and consents to being put on, your mailing list before they get added to the mailing list. The problem is, some email senders see confirmation messages as a place to slip in a little advertising. Prefer to read it instead of listen to it?  Do that here: https://www.isipp.com/blog/email-confirmation-messages-are-not-the-place-for-advertising/ The Everything Email Marketing blogcast is provided by Get to the Inbox by ISIPP SuretyMail, the founder of the email deliverability industry. For more information about how we can help you get to the inbox go to GetToTheInbox.com
02:60
September 16, 2022
How to Reduce Spam Email: Remove Your Personal Information from the Internet at Places Like Crunchbase, Zoominfo, & Apollo.io (Season 2 Episode 43)
The best spam email blocker is not getting spammed in the first place. Here’s how to prevent spam email (or at least reduce the amount of spam you are getting) by removing your personal information from the Internet. You may already know this, but here in the United States, where the privacy laws are so lax, it’s perfectly legal for a company to scrape all of your contact information and then sell access to it. ZoomInfo, Spokeo, Crunchbase, Apollo.io, and RocketReach all do this, as do many others. And removing your data from those databases can help to reduce the amount of spam email that you receive. We’re going to tell you how to remove yourself from these top 4 sites, and then we’re going to tell you about a service that will remove you from all the sites (more than 500 of them), if you want to go in that direction. Prefer to read it instead of listen to it?  Do that here: https://www.theinternetpatrol.com/remove-personal-information-from-the-internet/ The Everything Email Marketing blogcast is provided by Get to the Inbox by ISIPP SuretyMail, the founder of the email deliverability industry. For more information about how we can help you get to the inbox go to GetToTheInbox.com
07:36
September 15, 2022
Gmail “Skip the Spam Filter” Program for Political Campaigns Opens for Business (Season 2 Episode 42)
Google’s Gmail Verified Sender Pilot Program for political campaigns is up and running, and political campaigns can now apply to be part of Google’s program which allows certified and verified political campaign email to bypass the spam filter and be delivered directly to Gmail users’ inboxes, but only once unless the user doesn’t click on the big red “I don’t want this” message that will accompany it. Prefer to read it instead of listen to it?  Do that here: https://www.isipp.com/blog/gmail-verified-sender-pilot-program-for-political-campaigns-opens-for-business/ The Everything Email Marketing blogcast is provided by Get to the Inbox by ISIPP SuretyMail, the founder of the email deliverability industry. For more information about how we can help you get to the inbox go to GetToTheInbox.com
05:47
September 15, 2022
Why Email Open Rates are Still Important (Season 2 Episode 41)
Do you have any idea what your open rates are for your mailings? If your answer is “no”, well, you should, and we’re going to tell you why. If your answer is “what’s an open rate?”, then, well, you probably have bigger problems than just not knowing what an open rate is, let alone what yours are. Either way, you could be (in fact likely are) having serious email deliverability problems, and not even know it. (And yes, you still need to monitor your open rates even after iOS 15.) Prefer to read it instead of listen to it?  Do that here: https://www.isipp.com/blog/why-open-rates-are-important/ The Everything Email Marketing blogcast is provided by Get to the Inbox by ISIPP SuretyMail, the founder of the email deliverability industry. For more information about how we can help you get to the inbox go to GetToTheInbox.com
05:16
September 13, 2022
Why Email Open Rates Are Still Important in a Post iOS 15 World (Season 2 Episode 40)
After iOS 15 email marketing was changed forever, and email open rates are no longer important, right? Wrong. Since the moment that iOS 15 was a gleam in Tim Cook’s eye, self-styled email marketing experts began advising that you could start ignoring open rates because, and we quote, “they are no longer accurate” and “they are artificially inflated by iOS 15.” To paraphrase a beloved children’s story, this is terrible, horrible, no good, very bad advice. Prefer to read it instead of listen to it?  Do that here: https://www.isipp.com/blog/email-open-rates-are-still-important-after-ios-15/ The Everything Email Marketing blogcast is provided by Get to the Inbox by ISIPP SuretyMail, the founder of the email deliverability industry. For more information about how we can help you get to the inbox go to GetToTheInbox.com
06:34
September 09, 2022
Why You Need to be Doing Your Own Email Delivery Monitoring (Season 2 Episode 39)
Are you doing email delivery monitoring? We sure hope so, because inbox delivery monitoring is one of two critical ways to keep your finger on the pulse of your email campaigns (the other is tracking your open rates and click-through rates, which is another discussion for another day). Prefer to read it instead of listen to it?  Do that here: https://www.isipp.com/blog/all-about-email-delivery-monitoring/ The Everything Email Marketing blogcast is provided by Get to the Inbox by ISIPP SuretyMail, the founder of the email deliverability industry. For more information about how we can help you get to the inbox go to GetToTheInbox.com
03:41
September 08, 2022
SMS Marketing Best Practices and Laws You Must Follow (Season 2 Episode 38)
SMS marketing, also known as mobile marketing or text message marketing, is really popular, and so we get a lot of questions about SMS marketing best practices and SMS marketing law. These are really important questions, because the laws around SMS marketing are very strict, and very clear, and allow someone that you message to sue you directly. This is also why you have to be really careful when selecting SMS marketing platforms and SMS marketing services, and why you have to be sure you are working with an SMS marketing service that helps you adhere to the law. Prefer to read it instead of listen to it?  Do that here: https://www.isipp.com/best-sms-marketing-service-with-best-sms-marketing-practices/ The Everything Email Marketing blogcast is provided by Get to the Inbox by ISIPP SuretyMail, the founder of the email deliverability industry. For more information about how we can help you get to the inbox go to GetToTheInbox.com
05:41
September 07, 2022
How to Get Whitelisted: Email Whitelists, Whitelisting, and Certification 101 (Season 2 Episode 37)
Confused about what is an email whitelist, what is email whitelisting, what is email certification, and how to get whitelisted or certified?  Email marketers and businesses spend time, energy, and money creating great email content and campaigns to inform customers and subscribers about products, services, and other information. This is a valuable way to connect with customers and subscribers when done right. But how many of those emails that you are sending are actually being delivered to the inbox, and how many are going to the spam folder where they are never seen? If you’re concerned about this (and you should be), it’s a good ideal to tell your email recipients to add you to their personal whitelist.  But it’s an even better idea to get yourself whitelisted on system-wide whitelists, and to get yourself certified. Prefer to read it instead of listen to it?  Do that here: https://www.isipp.com/what-is-an-email-whitelist/ The Everything Email Marketing blogcast is provided by Get to the Inbox by ISIPP SuretyMail, the founder of the email deliverability industry. For more information about how we can help you get to the inbox go to GetToTheInbox.com
04:38
September 02, 2022
What is Email Authentication SPF, DKIM, and DMARC and Why It's Important Explained in Plain English (Season 2 Episode 36)
If you are asking “What is SPF?” or “What is DKIM?” or “What is DMARC”, or generally “What is email authentication” and “Why do I need it”, well, you are far from alone. There is a lot of confusion around email authentication, so here is a plain English, simple explanation of what each email authentication is, and what it does. First, SPF stands for Sender Policy Framework, DKIM stands for DomainKeys Identified Mail, and DMARC stands for Domain-based Message Authentication, Reporting and Conformance. But, in the immortal words of the movie Airplane, that’s not important right now. What is important is that you understand how these things work. Prefer to read it instead of listen to it?  Do that here: https://www.isipp.com/email-authentication-and-why-its-important-explained-in-simple-terms/ The Everything Email Marketing blogcast is provided by Get to the Inbox by ISIPP SuretyMail, the founder of the email deliverability industry. For more information about how we can help you get to the inbox go to GetToTheInbox.com
05:59
September 01, 2022
Here's How to Stay Out of the Gmail Promotions Tab (Season 2 Episode 35)
People spend a lot of time worrying about how to keep their email from going to the Gmail promotions folder (technically the Gmail promotions tab), and how to get their Gmail promotions to the inbox. So what we are about to tell you may surprise you: Google and Gmail actually think that they are doing you a favor by putting your email in the Promotions tab and, similarly, they think that they are doing their users (the people you are sending your email to) a favor by putting your email in the promotions tab. Prefer to read it instead of listen to it?  Do that here: https://www.isipp.com/how-to-stay-out-of-the-gmail-promo-tab-and-why-it-may-not-matter-as-much-as-you-think/ The Everything Email Marketing blogcast is provided by Get to the Inbox by ISIPP SuretyMail, the founder of the email deliverability industry. For more information about how we can help you get to the inbox go to GetToTheInbox.com
08:02
August 31, 2022
2 Ways that Email Disclaimer Language Can Hurt Your Deliverability (Season 2 Episode 34)
Disclaimers. Whether in email, print marketing, or contracts, who reads them? We’ll tell you who reads email disclaimer language: spam filters. Email senders often put disclaimer language at the bottom of an email saying something like “You are receiving this email because you opted in and requested to receive it.” Of course how often do you think a user sees a message that starts with “You have received this message because” and thinks “Oh! That’s right, I did ask for this, so I won’t mark it as spam!”? Less often than you might hope. Prefer to read it instead of listen to it?  Do that here: https://www.isipp.com/blog/disclaimer-language-can-kill-your-email/ The Everything Email Marketing blogcast is provided by Get to the Inbox by ISIPP SuretyMail, the founder of the email deliverability industry. For more information about how we can help you get to the inbox go to GetToTheInbox.com
03:25
August 30, 2022
Your Ratio of Text to Images in Email Marketing Can Hurt Your Deliverability (Season 2 Episode 33)
One of the things that spam filters look at is the ratio of text to images in email marketing. Did you know that? While it’s easy to embed images in email, it’s not always to your advantage. If you’ve ever gotten one of those spam messages which has a big old image, and only a little text, or perhaps even one of those spam messages where the text is embedded in an image, you can understand the reason for this. It’s because spammers likes to send messages with images and little text – because of course the spam filters are analyzing their text. Prefer to read it instead of listen to it?  Do that here: https://www.isipp.com/blog/watch-your-text-to-image-ratio/ The Everything Email Marketing blogcast is provided by Get to the Inbox by ISIPP SuretyMail, the founder of the email deliverability industry. For more information about how we can help you get to the inbox go to GetToTheInbox.com
02:38
August 29, 2022
How do People Respond to You Personalizing Email Subject Lines? Survey Says... (Season 2 Episode 32)
Conventional wisdom says that personalizing email subject lines in email marketing and other commercial email, such as putting someone’s first name in the subject line by using tags or other automations, increases the open rate for that email marketing. n fact, if you do a web search, such as in Google, for “email personalization open rates”, you will find over 16million results, most of which tell you that personalizing email subject lines in your email marketing will boost your open rate. That may have been true some years ago, but not necessarily so much now. Prefer to read it instead of listen to it?  Do that here: https://www.isipp.com/blog/how-do-people-respond-to-personalization-in-email-subject-lines-survey-says/ The Everything Email Marketing blogcast is provided by Get to the Inbox by ISIPP SuretyMail, the founder of the email deliverability industry. For more information about how we can help you get to the inbox go to GetToTheInbox.com
03:11
August 26, 2022
Never Send Mass Mailings Before Warming Up an IP Address: A Story in 3 Parts (Season 2 Episode 31)
You should never send mass or bulk email through a new IP address before you warm up that new IP address. Warming up an IP address is a critical step towards not only having good deliverability, but also to making sure that your email isn’t tagged as spam, or blocked. To illustrate the importance of warming up an IP address, we’re going to tell you a story. Prefer to read it instead of listen to it?  Do that here: https://www.isipp.com/blog/why-you-should-never-send-mass-mailings-through-a-brand-new-ip-address/ The Everything Email Marketing blogcast is provided by Get to the Inbox by ISIPP SuretyMail, the founder of the email deliverability industry. For more information about how we can help you get to the inbox go to GetToTheInbox.com
03:58
August 25, 2022
3 Ways that Email Personalization in Subject Lines May Hurt Your Email Deliverability (Season 2 Episode 30)
Email personalization (i.e. personalizing email subjects and greetings) has become a widely used practice in email marketing. So it always surprises people to hear that personalizing email can actually hurt your email deliverability if not done well and carefully. Most mailing software these days will allow you to personalize email by putting someone’s name in the subject line and salutation, and, not surprisingly, most commercial emailers take advantage of this. After all, using the recipient’s name when addressing them seems like it should be a really good idea. Prefer to read it instead of listen to it?  Do that here: https://www.isipp.com/blog/3-reasons-that-personalizing-subjects-lines-can-kill-your-deliverability/ The Everything Email Marketing blogcast is provided by Get to the Inbox by ISIPP SuretyMail, the founder of the email deliverability industry. For more information about how we can help you get to the inbox go to GetToTheInbox.com
04:08
August 25, 2022
Why, Where, and How to Get a Dedicated IP Address and Why We Recommend It (Season 2 Episode 29)
We are often asked “Do I really need a dedicated IP address?” and also how to get a dedicated IP address. So just what is a dedicated IP address, and why should you have one? In the context of email sending and email marketing, a dedicated IP address means an IP address through which you and only you send email. It means that nobody else can send email out from that IP address, just you. On the other hand, a “shared IP address” means that you are not the only one who is sending email out through the shared IP address, others are as well. Prefer to read it instead of listen to it?  Do that here: https://www.isipp.com/why-we-recommend-that-you-have-a-dedicated-ip-address/ The Everything Email Marketing blogcast is provided by Get to the Inbox by ISIPP SuretyMail, the founder of the email deliverability industry. For more information about how we can help you get to the inbox go to GetToTheInbox.com
05:56
August 23, 2022
The Answer to Where Can I Buy or Find Free Email Lists for Marketing? (Season 2 Episode 28)
We are often asked “Where can I buy email lists?” or “Where are free email lists for marketing?” and the answer is “all sorts of places”. But the correct question is “Can I use a list of email addresses that I purchased or otherwise acquired?” and the answer is “No”, not even if it is a targeted list of email addresses. Now, to be more precise, of course you can use it, we mean you can physically load that list of email addresses into your sending platform and press “send”. But it will get you into a world of hurt, deliverability-wise. It also may get you into trouble legally, and it will definitely get you into trouble with your sending platform, because it will be a violation of their Terms of Service (ToS). Prefer to read it instead of listen to it?  Do that here: https://www.isipp.com/blog/the-answer-to-where-can-i-buy-or-rent-opt-in-mailing-lists/ The Everything Email Marketing blogcast is provided by Get to the Inbox by ISIPP SuretyMail, the founder of the email deliverability industry. For more information about how we can help you get to the inbox go to GetToTheInbox.com
03:01
August 22, 2022
What Does Opt-In Mean? An Explanation of Email Opt-In Definitions and Spam (Season 2 Episode 27)
We talk a lot about email opt-in here, and you may be wondering “what does opt-in mean?” If you are not sure about the exact definitions of the various levels of opt-in when it comes to building email marketing lists or other types of email lists, or the definition of spam, here is a quick review of what each of them mean. Because there is some confusion about what each of them means, especially where one method of list-building may have more than one name, we’ve created this resource explaining the generally accepted definitions of Double Opt-In, Confirmed Opt-In (COI), Single Opt-In, Opt-In, Opt-Out, and Transactional email for you.  These are the definitions that the inbox providers, ISPs, and spam filters use, and so it’s important for you, as an email sender, to know them. Prefer to read it instead of listen to it?  Do that here: https://www.isipp.com/blog/definitions-and-descriptions-of-various-levels-of-email-opt-in/ The Everything Email Marketing blogcast is provided by Get to the Inbox by ISIPP SuretyMail, the founder of the email deliverability industry. For more information about how we can help you get to the inbox go to GetToTheInbox.com
04:34
August 19, 2022
Why It's Important to be Truthful in Email Marketing (Season 2 Episode 26)
Email marketing is a great way to reach your audience and customers. But when using email in marketing it’s also really easy to exaggerate, or even lie. The best email marketing never exaggerates, in fact it’s a great example of a place you should underpromise and overdeliver. The problem for email marketers and email marketing is that they may have quotas they are trying to meet, or a performance review coming up, and so are pushing the envelope a bit and overpromising. But there may also be another factor at hand: People find it much easier to lie in email. Prefer to read it instead of listen to it?  Do that here: https://www.isipp.com/blog/can-people-trust-your-email/ The Everything Email Marketing blogcast is provided by Get to the Inbox by ISIPP SuretyMail, the founder of the email deliverability industry. For more information about how we can help you get to the inbox go to GetToTheInbox.com
02:58
August 18, 2022
Email Reputation Can be More Important than Being on an Email Whitelist (Season 2 Episode 25)
Many of our customers come to us concerned about one thing above all else: getting on an email whitelist. However having a good email reputation is actually much more important. But lots of people still talk about trying to get whitelisted, and they are looking for information about how to get on an email whitelist. And indeed, getting whitelisted used to be the holy grail of email deliverability. Prefer to read it instead of listen to it?  Do that here: https://www.isipp.com/blog/why-you-should-care-more-about-email-reputation-than-whitelisting/ The Everything Email Marketing blogcast is provided by Get to the Inbox by ISIPP SuretyMail, the founder of the email deliverability industry. For more information about how we can help you get to the inbox go to GetToTheInbox.com
02:58
August 17, 2022
Looks Really Do Matter If You Want to Improve Email Deliverability (Season 2 Episode 24)
If you want to improve email deliverability it’s important not to neglect how your email looks, including the formatting! We’ve talked more than once here about how not just your content, but even the formatting of your content, can make a big difference to your email deliverability. It can either improve email deliverability, or it can hinder it. It’s something on which we cannot put too fine a point, as some people just don’t get it, others don’t believe it, and still others feel that it shouldn’t matter, gosh darnnit, especially if their list building practices are kosher and their users really want their email. Prefer to read it instead of listen to it?  Do that here: https://www.isipp.com/blog/looks-really-do-matter-if-youre-email/ The Everything Email Marketing blogcast is provided by Get to the Inbox by ISIPP SuretyMail, the founder of the email deliverability industry. For more information about how we can help you get to the inbox go to GetToTheInbox.com
03:33
August 16, 2022
ISPs Do Not Have to Accept and Deliver Your Email Even If It Isn't Spam (Season 2 Episode 23)
ISPs are allowed to bounce your email for any reason, or even no reason at all. We’ve touched on this briefly before, but we think that it’s time to make it crystal clear: ISPs do not have to accept and deliver your email. Or any email. Including, yes, again, YOUR email. Even if your email is double confirmed opt-in with a cherry on top, an ISP is under no obligation to accept or deliver your email. Prefer to read it instead of listen to it?  Do that here: https://www.isipp.com/blog/isps-do-not-have-to-accept-your-email-even-if-it-isnt-spam/ The Everything Email Marketing blogcast is provided by Get to the Inbox by ISIPP SuretyMail, the founder of the email deliverability industry. For more information about how we can help you get to the inbox go to GetToTheInbox.com
03:09
August 15, 2022
Why You Shouldn't Include Attachments in Email Unless the Person is Expecting It (Season 2 Episode 22)
Including attachments in email without first communicating to the recipient that you will be doing so can really get your email into trouble. This is true for all types of email, including transactional email, one to one email, email marketing, and other bulk email. Prefer to read it instead of listen to it?  Do that here: https://www.isipp.com/blog/why-you-shouldnt-include-attachments-in-email-without-asking-first/ The Everything Email Marketing blogcast is provided by Get to the Inbox by ISIPP SuretyMail, the founder of the email deliverability industry. For more information about how we can help you get to the inbox go to GetToTheInbox.com
03:07
August 12, 2022
Not All Double or Confirmed Opt-in Requires a Confirmation Email (Season 2 Episode 21)
The title of this article, “Not all double- or confirmed opt-in requires a confirmation email” may seem at first like an oxymoron. But it’s not. At its most basic, double or confirmed opt-in means that after someone requests to be put on your mailing list, you check with them and essentially ask “are you sure? Did you really mean to subscribe to this mailing list? Do I really have your permission to add your email address to my list?” Prefer to read it instead of listen to it?  Do that here: https://www.isipp.com/blog/not-all-double-or-confirmed-opt-in-requires-a-confirmation-email/ The Everything Email Marketing blogcast is provided by Get to the Inbox by ISIPP SuretyMail, the founder of the email deliverability industry. For more information about how we can help you get to the inbox go to GetToTheInbox.com
03:16
August 11, 2022
Email Best Practices Should Not Be Confused With Email "Common Practices" (Season 2 Episode 20)
It’s important not to confuse email marketing best practices, and email best practices in general, with email “common practices”. In fact, this can be a very dangerous, slippery slope on which to pin your email deliverability and indeed your email reputation. In fact at one point in time there was a meme going around suggesting exactly that, that it’s “important to follow email marketing common practices.” No, no, NO! To suggest that best practices aren’t really best practices, but only ‘common practices’, reduces them to “not necessarily required” practices. Prefer to read it instead of listen to it?  You can do that here: https://www.isipp.com/blog/best-practices-not-to-be-confused-with-common-practices/ The Everything Email Marketing blogcast is provided by Get to the Inbox by ISIPP SuretyMail, the founder of the email deliverability industry. For more information about how we can help you get to the inbox go to GetToTheInbox.com
03:18
August 10, 2022
Study Finds That 75% of Unsubscribes Due to Frequency and Relevancy Issues (Season 2 Episode 19)
It’s always nice when an independent third-party study substantiates what we’ve been saying all along. In this case, a study by Harris Interactive on behalf of Merkle (the database marketing people) has found that between 73 to 75% of people hit “unsubscribe” because either they feel that they are getting email from you too often, or that it is not relevant, or both. Prefer to read it instead of listen to it?  Do that here: https://www.isipp.com/blog/study-finds-that-75-of-unsubscribes-due-to-frequency-and-relevancy-issues/ The Everything Email Marketing blogcast is provided by Get to the Inbox by ISIPP SuretyMail, the founder of the email deliverability industry. For more information about how we can help you get to the inbox go to GetToTheInbox.com
02:34
August 09, 2022
The Benefits of ROI for COI (Return on Investment for Confirmed Opt-in) (Season 2, Episode 19)
What is the ROI for COI (the return on investment for confirmed opt-in)? Many email senders are reluctant to move existing lists to a confirmed opt-in (sometimes called “double opt-in”) model for fear of losing many of their existing users, and reducing the size of their mailing lists. When called upon to confirm or reconfirm a mailing list – say, for example, when moving their mailing list to a new email service provider (ESP) – they balk, and will even go to a second tier ESP that doesn’t require reconfirmation. Prefer to read it instead of listen to it?  Do that here: https://www.isipp.com/blog/theroiforcoi/ The Everything Email Marketing blogcast is provided by Get to the Inbox by ISIPP SuretyMail, the founder of the email deliverability industry. For more information about how we can help you get to the inbox go to GetToTheInbox.com
03:24
August 09, 2022
Does the TCPA and Do Not Call List Apply to Text Messages? How About Political SMS Messages? Yes to Both! (Season 2, Episode 18)
Here are the answers to the two most common questions we get about the law which allows you stop spam text messages being sent by an SMS spammer by making the SMS spammer pay you. This is your right under Federal law, specifically the TCPA (TCPA stands for the Telephone Consumer Protection Act). SMS marketing has become the darling of the marketing community, but if you haven’t consented to receive their marketing text messages, and if your mobile number is on the Federal Do Not Call list, they are violating Federal law (the TCPA). Prefer to read it instead of listen to it?  Do that here: https://www.isipp.com/blog/tcpa-applies-to-text-message-spam-and-political-spam/ The Everything Email Marketing blogcast is provided by Get to the Inbox by ISIPP SuretyMail, the founder of the email deliverability industry. For more information about how we can help you get to the inbox go to GetToTheInbox.com
05:25
August 03, 2022
Do You Want Political Email to Bypass Spam Filters and Go Directly to Your Inbox? Congress Does. Here's What to Do. (Season 2, Episode 17)
Political campaign email would get a free pass to your inbox, and not be allowed to be run through spam filters, if new legislation introduced by Republicans in both the U.S. House and Senate is passed. Named the Political BIAS Emails Act of 2022 (BIAS is short for “Bias In Algorithm Sorting”), a/k/a HR 8160 and SB 4409, the new law would require that email receiving systems such as Gmail, Outlook, Yahoo, and all the others, deliver political campaign email directly to your inbox, and they would be expressly forbidden to run it through their spam filters at all. Prefer to read it instead of listen to it?  Do that here: https://www.isipp.com/blog/do-you-want-political-email-to-bypass-spam-filters-and-go-directly-to-your-inbox-congress-does-heres-what-to-do/ The Everything Email Marketing blogcast is provided by Get to the Inbox by ISIPP SuretyMail, the founder of the email deliverability industry. For more information about how we can help you get to the inbox go to GetToTheInbox.com
05:32
August 02, 2022
Google's Plan to Let Political Email Bypass the Spam Filter: Interview with Anne P. Mitchell Esq. on KSRO with Michelle Marques and Larry Olson (Season 2, Episode 16)
Google has asked the Federal Election Commission to weigh in on Google's plan to let political email, and specifically political campaign email, bypass all spam filtering and be delivered directly to the inbox of Google's Gmail users.  Email law & policy attorney and ISIPP Get to the Inbox CEO Anne P. Mitchell is interviewed by California radio station KSRO's Michelle Masques and Larry Olson. The Everything Email Marketing blogcast is provided by Get to the Inbox by ISIPP SuretyMail, the founder of the email deliverability industry. For more information about how we can help you get to the inbox go to GetToTheInbox.com
08:40
July 28, 2022
The Top 3 Things That Can Cause Low Open Rates For a Mailing List (Season 2, Episode 15)
Just what is a good open rate average, and is there an open rate formula? In our world we talk a lot about open rates, and why it’s so important to track them (you can read more about the importance of tracking open rates here). While open rate averages vary widely across industries, senders, ESPs, and ISPs, and there is no real open rate formula, a very general rule of thumb is that inbox providers and ISPs like to see a consistent 20% or better open rate in order to keep putting the email that you send flowing into the inbox, and help to avoid your landing in the spam folder. But what is less talked about is what causes ‘failure to opens’ (FTOs) and how to prevent them. Prefer to read it instead of listen to it?  Do that here: https://www.isipp.com/blog/the-top-3-things-that-will-cause-ftos-failure-to-open-for-a-mailing-list/ The Everything Email Marketing blogcast is provided by Get to the Inbox by ISIPP SuretyMail, the founder of the email deliverability industry. For more information about how we can help you get to the inbox go to GetToTheInbox.com
04:29
July 22, 2022
Remember to Add Email Deliverability Test Accounts to Your Mailing Lists (Season 2, Episode 14)
One of the most important things that you can do to ensure good email deliverability is to add email deliverability test accounts to your mailing list. Fortunately, adding deliverability test accounts is also one of the easiest things that you can do! You should do this by creating one or more test accounts with each of the major free webmail hosts, such as Gmail, Hotmail and Yahoo. You can do this by using your “company name” as your standard email deliverability test account name. Prefer to read it instead of listen to it?  Do that here: https://www.isipp.com/blog/remember-to-add-test-accounts-to-your-mailing-lists/ The Everything Email Marketing blogcast is provided by Get to the Inbox by ISIPP SuretyMail, the founder of the email deliverability industry. For more information about how we can help you get to the inbox go to GetToTheInbox.com
03:13
July 21, 2022
Little Known Self-Help Email Deliverability Checks to Improve Email Deliverability (Season 2, Episode 13)
We are often asked how we can be so much lower cost an alternative to Validity, and it’s because we do things like giving you email deliverability check information that you can do yourself to improve email deliverability, instead of charging you a bunch to do it for you. Actually today we’re going to give you two email deliverability self-help tips. One of these is actually super-easy and seems obvious, yet we regularly get a surprised look from customers when we ask them whether they have done it already. Prefer to read it instead of listen to it?  Do that here: https://www.isipp.com/blog/little-known-self-help-email-deliverability-checks-to-improve-email-deliverability/ The Everything Email Marketing blogcast is provided by Get to the Inbox by ISIPP SuretyMail, the founder of the email deliverability industry. For more information about how we can help you get to the inbox go to GetToTheInbox.com
04:59
July 20, 2022
Let's Play "Can I Use This List?" (Season 2, Episode 12)
Let’s play a game that we like to call “Can I Use This List?” or “Can I Put This Email Address on My List?”. Here are fifteen scenarios in which someone may come across or into possession of somebody’s email address, or a mailing list, and you have to decide whether or not it is ok to use the email address or list. Which ones are fair game to use? The answers may surprise you! Prefer to read it instead of listen to it?  Do that here: https://www.isipp.com/blog/can-i-use-this-list/ The Everything Email Marketing blogcast is provided by Get to the Inbox by ISIPP SuretyMail, the founder of the email deliverability industry. For more information about how we can help you get to the inbox go to GetToTheInbox.com
08:11
July 19, 2022
Email Deliverability and Domain Reputation (Season 2, Episode 11)
There’s a lot of misunderstanding around domain reputation when it comes to email sending and email deliverability. Domain reputation is a thing, and it does relate to email and email deliverability, and it is important. For example, it is absolutely the case that if example.com starts spamming, inbox providers are going to start putting email from example.com into the junk folder, or maybe even block it altogether. But still, domain reputation is not what a lot of people think that it is. Prefer to read it instead of listen to it?  Do that here: https://www.isipp.com/blog/the-myth-of-domain-reputation-when-it-comes-to-email-deliverability/ The Everything Email Marketing blogcast is provided by Get to the Inbox by ISIPP SuretyMail, the founder of the email deliverability industry. For more information about how we can help you get to the inbox go to GetToTheInbox.com
03:14
July 18, 2022
Words That Can Get Your Email Into Trouble (Season 2, Episode 10)
Did you know that there are a lot of regular words that can help push your email to the spam folder if everything else isn’t squeaky clean? Remember George Carlin’s “7 words you can’t say on tv”? Well there are a whole lot more words that you can’t say in email without risking your email being a candidate for further scrutiny and possibly going to the spam folder. In fact one of the things that is most surprising to many email senders is just how many words there are that, when in their email, and if their email doesn’t otherwise adhere to best practices, can trip up the spam filters. They are even more surprised when they learn what some of those words are, because they are very common words, words that seem (and often are) innocent, and yet the spam filters will take note of them, and if your email contains enough of these words, or has these words along with some other factors, they may reroute your email to the spam folder. This is of course why we always advise senders to follow all best practices (only add email addresses to your mailing lists with the consent of the email address holder, regularly remove bouncing and even unresponsive email addresses from your primary mailing list, etc..). Prefer to read it instead of listen to it?  Do that here: https://www.isipp.com/blog/words-that-can-get-your-email-in-trouble/ The Everything Email Marketing blogcast is provided by Get to the Inbox by ISIPP SuretyMail, the founder of the email deliverability industry. For more information about how we can help you get to the inbox go to GetToTheInbox.com
03:32
July 15, 2022
Why You May Want to Rethink Your LinkedIn Outreach Strategy: LinkedIn Says Cold Outreach Messages Are Spam (Season 2, Episode 9)
Did you know that it’s a violation of LinkedIn’s policies to send cold LinkedIn outreach messages? A lot (and we mean a lot) of businesses use LinkedIn as their personal cold lead generation playground, but that is not at all what LinkedIn is intended to be, and LinkedIn’s posted policies, and their very definition of spam, make that clear. The Everything Email Marketing blogcast is provided by Get to the Inbox by ISIPP SuretyMail, your outsourced email deliverability team, and the original email deliverability company and consultants, since 2003. For more information about how we can help you get to the inbox go to GetToTheInbox.com Prefer to read it instead of listen to it?  Do that here: https://www.isipp.com/blog/cold-linkedin-outreach-messages-are-spam-and-violate-linkedins-terms-of-service/
05:43
July 14, 2022
What to do When a Spamhaus Check Shows You Are On a Spamhaus Blocklist (Season 2, Episode 8)
When a Spamhaus check reveals that you are on a Spamhaus blocklist (also known as a blacklist), what should you do? The Spamhaus Project maintains a few different blocklists, such as the Spamhaus SBL and the DBL, and for each Spamhaus blocklist removal entails a couple of steps which may differ between the lists, but which are similar and not difficult. Note that most of these blocklists are DNSBLs (DNS-based blocklists), which means that what gets listed on them is IP addresses, specifically IP addresses demonstrated to be the sources of spam. https://www.isipp.com/blog/what-to-do-when-a-spamhaus-check-shows-you-are-on-a-spamhaus-blocklist/ The Everything Email Marketing blogcast is provided by Get to the Inbox by ISIPP SuretyMail, the founder of the email deliverability industry. For more information about how we can help you get to the inbox go to GetToTheInbox.com
02:33
July 14, 2022
What is a Spam Trap and Why Do They Matter? (Season 2, Episode 7)
What is a spam trap email address? (Or, if you prefer the one word version, what is a spamtrap email address?) Perhaps more importantly, why do they matter? Here we explain spam traps, and how to avoid spam traps. People used to not really believe that spam traps existed, at least not so many of them that an email sender would really need to worry about having a spam trap on their mailing list. But they do exist, they are everywhere, and as an email sender you do have to worry about avoiding them. So let’s start by explaining the definition of a spam trap, and where they come from. The Everything Email Marketing blogcast is provided by Get to the Inbox by ISIPP SuretyMail, your outsourced email deliverability team, and the original email deliverability company and consultants, since 2003. For more information about how we can help you get to the inbox go to GetToTheInbox.com Prefer to read it instead of listen to it?  Do that here: https://www.isipp.com/blog/what-is-a-spam-trap-and-why-do-they-matter/
03:09
July 12, 2022
Don't Use a Decoy Pass-through Email Domain Name - Here's Why (Season 2, Episode 6)
Sending email from a decoy, pass-through email domain which forwards to your primary domain is never a good idea, yet there are people who do this. (Some people call this a ‘dummy domain’, but that’s actually something different.) What they do is set up a decoy domain and send their cold email from it, with links in the cold email which point to their primary domain. They do it this way in an effort to protect the reputation of their primary domain; aren’t they so clever? Here’s the thing; actually two things: 1. It doesn’t work, it will still drag down their primary domain’s reputation, and 2. it doesn’t work because they are spamming. Calling it “cold email” when what you’ve done is scraped or purchased an email address and put it on a mailing list without consent is spam, no matter how much you try to polish it up and call it something else. Prefer to read it instead of listen to it?  Do that here: https://www.isipp.com/blog/dont-use-a-decoy-pass-through-email-domain-name/ [The Everything Email Marketing blogcast is provided by Get to the Inbox by ISIPP SuretyMail, your outsourced email deliverability team, and the original email deliverability company and consultants, since 2003. For more information about how we can help you get to the inbox go to GetToTheInbox.com]
03:45
July 11, 2022
Why Inbox Providers Don't Approve of Email Validation and Email Tester Services (Season 2, Episode 5)
Email tester and email list cleaning and validation services are frowned on by inbox providers and ISPs, and many consider their use to be a sign that you may be a spammer. The rise of list cleaning (also known as “list hygiene”) and email tester services, by which we mean email address validation and verification services, has tracked in tandem with the rise of new ways to detect spamming activities, including adding email addresses to mailing lists without consent. It’s this last bit, the “adding email addresses to a mailing list without consent” that is the sticking point, and it is that activity which list hygiene services are, for the most part, intended to facilitate. Which is why they are disdained by the email receiving industries (inbox providers, ISPs, and spam filtering services). There’s a reason that they are called “list cleaning” services; and if you are building your mailing list with consent then your list won’t be dirty and need cleaning. Prefer to read it instead of listen to it?  Do that here: https://www.isipp.com/blog/why-inbox-provider-dont-approve-of-email-validation-and-email-tester-services/ The Everything Email Marketing blogcast is provided by Get to the Inbox by ISIPP SuretyMail, the founder of the email deliverability industry. For more information about how we can help you get to the inbox go to GetToTheInbox.com
05:39
July 08, 2022
The Hidden Legal Dangers in Not Confirming Email Addresses (Season 2, Episode 4)
There is a hidden legal danger in not confirming email addresses, and yes, even in the United States. We talk a lot about email deliverability (because hey, we’re the original email deliverability company and consultants). And in that context we always explain how using double opt-in (i.e. confirmed opt-in) helps immensely with deliverability by reducing spam complaints and increasing interaction rates. But now we’re going to talk about something that people rarely think about: not confirming someone’s email address before you use it or add it to a mailing list can have serious legal consequences for you having nothing to do with CAN-SPAM, GDPR, CASL or any email-specific law. It can also have serious consequences for others, consequences that in turn can come back to you in serious, unexpected, but entirely avoidable, legal ways. Prefer to read it instead of listen to it? Do that here: https://www.isipp.com/blog/the-hidden-legal-dangers-in-not-confirming-email-addresses/ The Everything Email Marketing blogcast is provided by Get to the Inbox by ISIPP SuretyMail, the founder of the email deliverability industry. For more information about how we can help you get to the inbox go to GetToTheInbox.com
08:48
June 29, 2022
A Glossary of Email Deliverability and Email Marketing Acronyms (Season 2, Episode 3)
Just as with any other industry, the email deliverability and email marketing industries have their own jargon, and lots and lots of acronyms.  For those who don’t eat, sleep, and breathe email deliverability, the jargon can be confusing enough, let alone when things are reduced to a few letters.  So here is a glossary of email deliverability and email marketing acronyms. Prefer to read it? You can do that here The Everything Email Marketing blogcast is provided by Get to the Inbox by ISIPP SuretyMail, the founder of the email deliverability industry. For more information about how we can help you get to the inbox go to GetToTheInbox.com
04:01
March 23, 2022
How to Revive, Warm Up, and Re-Engage an Old Mailing List without Getting Into Trouble (Season 2, Episode 2)
We are often asked how to revive, warm up, and reengage an email list that has not been emailed to in a long time. In order to do this you will want to conduct what is known as a “re-engagement campaign”. This is exactly what it sounds like: you already have the email addresses on your email list, and at some point they all gave you permission to put them on your mailing list (right?), so presumably at some point you were engaging with them, but you have not engaged them for some period of time. Here’s how to warm that list back up and turn those people into a warm, responsive email audience. It’s really important that you warm up an old, neglected email list correctly, because it’s really easy to do it wrong, which can get you and your email into a lot of trouble, and will cause your email to end up in the spam folder. And not just the email that you send to that old list! Sending too much too soon, or too enthusiastically, to that old list can cause other email that you send to start landing in the spam folder as well! It’s so important to remember that your email sending reputation is, ultimately, a universal email reputation. What do we mean by “universal reputation”? There are many different ways that the inbox providers, ISPs, and spam filters identify an email sender, and they cross-reference and aggregate all of the information about your email sending practices, from a variety of sources. And that’s not all: they also share this information with others in the email receiving industries. So it’s not like you can silo your sending to one list and keep it from affecting your email reputation elsewhere.  Here's how to do it right. Prefer to read it? You can do that here The Everything Email Marketing blogcast is provided by Get to the Inbox by ISIPP SuretyMail, the founder of the email deliverability industry. For more information about how we can help you get to the inbox go to GetToTheInbox.com
16:09
January 15, 2022
Why You Should Have a Dedicated IP Address (Season 2, Episode 1)
We are often asked “Do I really need a dedicated IP address?” So just what is a dedicated IP address, and why should you have one? In the context of email sending and email marketing, a dedicated IP address means an IP address through which you and only you send email. It means that nobody else can send email out from that IP address, just you. On the other hand, a “shared IP address” means that you are not the only one who is sending email out through the shared IP address, others are as well.  In this episode we explain all of the differences, and why we recommend that you have a dedicated IP address. Prefer to read it? You can do that here. The Everything Email Marketing blogcast is provided by Get to the Inbox by ISIPP SuretyMail, the founder of the email deliverability industry. For more information about how we can help you get to the inbox go to GetToTheInbox.com
06:50
January 05, 2022
Why Having rDNS Set Up is So Critical to Good Email Deliverability (Season 1, Episode 13)
Remember Lily Tomlin’s switchboard operator, Ernestine? Or, the Hooterville switchboard in Green Acres? When Oliver Douglas wanted to talk with Sam Drucker, he picked up the phone, and told the operator “Connect me to Sam Drucker”, and the operator translated that to “connect Oliver to Sam’s telephone number.”   rDNS, or “reverse DNS”, allows the process to go the other way – when your computer connects to our computer to deliver an email message, it allows our computer to look at your computer’s IP address, and see what domain name your IP address claims to be.  Where DNS is like that switchboard operator, rDNS is like caller i.d.. Just as when you call us, our caller i.d. system takes your telephone number, and translates it to your name to be displayed on our caller i.d. box, so the rDNS system takes your computer’s IP address, and translates it to your computer’s domain name. Prefer to read it? You can do that here! The Everything Email Marketing blogcast is provided by Get to the Inbox by ISIPP SuretyMail, the founder of the email deliverability industry. For more information about how we can help you get to the inbox go to GetToTheInbox.com
07:04
November 23, 2021
How Using Confirmed Opt-in (Double Opt-in) Keeps You Out of Trouble (Episode 12)
We are often asked by email senders just why we urge people to use confirmed opt-in (or “double opt-in”) whenever possible. After all, they 'know' that they are being ethical and only adding to their mailing lists people whom they believe really want their mailings.  So why should they have to go through the added “hassle” of using confirmed opt-in? Why should they put their recipients through that hassle? (Yes, some email senders have actually convinced themselves that users would rather be put on a mailing list without their permission than have to go through the “hassle” of clicking on a link to confirm their interest.)  Here are the compelling reasons that you should use confirmed (double) opt-in when adding people to your mailing lists, including because not doing so can result in your email being blacklisted. Prefer to read it? You can do that here! The Everything Email Marketing blogcast is provided by Get to the Inbox by ISIPP SuretyMail, the founder of the email deliverability industry. For more information about how we can help you get to the inbox go to GetToTheInbox.com
04:03
November 17, 2021
Why All the Email Addresses You Send from Should Really Exist (Episode 11)
Sending email “from” an email address that doesn’t really exist is a spectacularly bad idea. In fact, it may even qualify as the Epic Fail of “from” email address ideas.  Because for one thing, people will reply, and they, and their ISPs and spam filters, are going to get ticked off when it bounces. And for another thing, it reduces your credibility to less than zero. It shows that clearly you are someone who spoofs email addresses (which is hey, what spammers – and usually only spammers – do). And that for some reason – even though in your mind it may make perfect sense – for some reason you are hiding your true sending identity. Even if your subscribers really already know your true identity, it stil looks as if you are hiding it. Prefer to read it? You can do that here! The Everything Email Marketing blogcast is provided by Get to the Inbox by ISIPP SuretyMail, the founder of the email deliverability industry. For more information about how we can help you get to the inbox go to GetToTheInbox.com
03:01
November 17, 2021
Why You Should Never Send Mass Mailings Through a Brand New IP Address (Episode 10)
You should never use a brand new IP address to send out all of your email marketing and other bulk or mass email mailings.  Here's why. Prefer to read it? You can do that here! The Everything Email Marketing blogcast is provided by Get to the Inbox by ISIPP SuretyMail, the founder of the email deliverability industry. For more information about how we can help you get to the inbox go to GetToTheInbox.com
03:27
November 14, 2021
How Automated Vacation Reply Messages Can Hurt Your Email Deliverability (Episode 9)
Did you know that setting up an automated “I’m out of the office” vacation autoresponder message can hurt your email deliverability? In fact, there are a few different ways that those automatic vacation reply messages can hurt your email delivery, and for that reason, we advise you not to use them at all or, if you must, to use them very carefully. Prefer to read it? You can do that here! The Everything Email Marketing blogcast is provided by Get to the Inbox by ISIPP SuretyMail, the founder of the email deliverability industry. For more information about how we can help you get to the inbox go to GetToTheInbox.com
04:18
November 14, 2021
Why People Who Request Your Email Still Report It as Spam (Episode 8)
Why would someone who requested to be on your email list, maybe even paid to be on your mailing list, still report it as spam? Example: We have a customer who sends email out on behalf of a very large, very well known institution in the financial investment world.  This company sends out millions of pieces of email a day, under several different titles, to several different mailing lists. All of these mailing lists are confirmed opt-in. Some of these mailings lists are paid mailing lists, by which we mean that the users paid to receive these emails.  And yet even though the users paid to receive these mailings, they get reported as spam! Now, why would someone not only ask to receive a mailing, but pay for it, and then still hit “this is spam” on it when they receive it? That's what we discuss in this episode.  Prefer to read it?  You can read it here: https://www.isipp.com/blog/why-people-who-pay-to-receive-your-mailings-still-report-them-as-spam/ The Everything Email Marketing blogcast is provided by Get to the Inbox by ISIPP SuretyMail, the founder of the email deliverability industry. For more information about how we can help you get to the inbox go to GetToTheInbox.com
02:57
November 13, 2021
The Magic of Compounded Deliverability: Purge Deadbeat Subscribers and Boost Your Open and Engagement Rates to the Moon! (Episode 7)
There’s a reason that email hygiene services are so popular: following regular email list hygiene best practices not only keeps email deliverability from tanking, but will also boost your list’s performance to the moon! Regular mailing list maintenance gives you amazing open and click-through rates, and not just because you’ve removed the dead wood. So many email senders who know that they should follow email hygiene best practices often just can’t bring themselves to abandon inactive subscribers. However, once you realize just how incredibly responsive a leaner, meaner list can be you’ll not only want to perform mail hygiene maintenance regularly, you’ll actually look forward to it, because it’s the secret sauce that will keep you ahead of your competition. We call this secret sauce “compounded deliverability”. Prefer to read it?  You can read it here! The Everything Email Marketing blogcast is provided by Get to the Inbox by ISIPP SuretyMail, the founder of the email deliverability industry. For more information about how we can help you get to the inbox go to GetToTheInbox.com
06:13
November 10, 2021
How Has the iOS 15 Update Really Impacted Email Marketing Senders: What You Should Know (Episode 6)
Tim Cook’s remarks at the 2021 WWD, leading up to the unveiling of the new Mail Privacy Protection and Hide My Email features threw email marketers into a tizzy.  And ever since that bell was rung, which can’t be unrung, we have received a lot of frantic messages and emails desperate to know how Mail Privacy Protection and Hide My Email features are going to impact email marketing. Here’s why we think that you don’t need to worry about them too much, most specifically as they relate to tracking open rates. Prefer to read it?  You can do that here!  The Everything Email Marketing blogcast is provided by Get to the Inbox by ISIPP SuretyMail, the founder of the email deliverability industry. For more information about how we can help you get to the inbox go to GetToTheInbox.com
06:18
November 09, 2021
This Rate is the Most Important Email Marketing Metric of All (Episode 5)
Did you know that your mailing list's MR is way more important than LS (List Size), open rate, or even CTR?  In fact, MR is one of the most important, if not the most important, metric of all, and yet it is often the most overlooked metric! Not familiar with 'MR'?  You will be after you listen to this episode! Prefer to read it? You can do that here! The Everything Email Marketing blogcast is provided by Get to the Inbox by ISIPP SuretyMail, the founder of the email deliverability industry. For more information about how we can help you get to the inbox go to GetToTheInbox.com
08:30
November 08, 2021
Staying Out of the Spam Folder 101 – Are People Reading Your Email? (Episode 4)
“Why is my email going to the junk folder?” and “Why is the email I send ending up in the spam folder?” are questions that we get all the time. The thing is, for most people email deliverability is a distant land, where we speak a foreign language. So here is a plain English explanation of one of the reasons that your email may be going to the spam folder. (‘Deliverability’ refers to making sure that the email you send lands in the inbox, and, when it is ending up in the spam folder (or not being delivered at all), what is going on, and how to fix it.) Prefer to read it? You can do that here: https://www.isipp.com/blog/staying-out-of-the-spam-folder-101-are-people-reading-your-email/ The Everything Email Marketing blogcast is provided by Get to the Inbox by ISIPP SuretyMail, the founder of the email deliverability industry. For more information about how we can help you get to the inbox go to GetToTheInbox.com
04:44
November 06, 2021
The Myth About Personalization in Email Subject Lines (Episode 3)
Conventional wisdom says that personalizing your email marketing subject lines, such as putting someone’s first name in the subject line using tags or other automations, increases the open rate for that email marketing.  We explain why conventional wisdom is often wrong, and back it up with data from a survey.   Prefer to read it? You can do that here! The Everything Email Marketing blogcast is provided by Get to the Inbox by ISIPP SuretyMail, the founder of the email deliverability industry. For more information about how we can help you get to the inbox go to GetToTheInbox.com
03:44
November 05, 2021
Will the Intuit Acquisition of Mailchimp Help or Hurt Mailchimp’s Brand? (Episode 2)
Whither goest Mailchimp? Often an email company being acquired leads to abuse handling and opt-in standards declining, and so to an associated decline in reputation and deliverability. So first, let us say this right up front: we ❤️ Mailchimp. And so we have mixed feelings about the upcoming Intuit takeover of Mailchimp. On the one hand, it’s always nice, as a company, when you are recognized for the value you add, and when you are courted and betrothed. On the other hand, generally speaking, when an email company gets acquired, their abuse handling and their standards regarding to what best practices new customers must adhere generally tank (leading to that decline in their reputation with inbox providers (and deservedly so) and sometime even leading to blacklistings (ditto)).  Listen to our thoughts on the Intuit acquisition of MailChimp. Prefer to read it? You can do that here! The Everything Email Marketing blogcast is provided by Get to the Inbox by ISIPP SuretyMail, the founder of the email deliverability industry. For more information about how we can help you get to the inbox go to GetToTheInbox.com
04:50
November 05, 2021
This One-Click Unsubscribe Law is the #1 Email Law that People Get Horribly Wrong (Episode 1)
The one-click unsubscribe law (sometimes referred to as the “one-step unsubscribe rule”) is part of CAN-SPAM. The CAN-SPAM unsubscribe rules include that a recipient be able to effectuate their opt-out with a one-click unsubscribe, whether that is by replying to the email or by visiting a single web page. The one-click unsubscribe law is part of our Federal law, and so applies to any and all mailing lists and mailing list email.  In this episode we walk you through the requirements, and how to not be in violation of this very clear law. Prefer to read it? You can do that here! The Everything Email Marketing blogcast is provided by Get to the Inbox by ISIPP SuretyMail, the founder of the email deliverability industry. For more information about how we can help you get to the inbox go to GetToTheInbox.com
04:16
November 04, 2021
Welcome to the Email Marketing and Email Deliverability Audio Blog Podcast from Get to the Inbox by SuretyMail (Episode 0)
This is our welcome message!  Welcome! We're really glad that you are here! The Everything Email Marketing audio blogcast is provided by Get to the Inbox by ISIPP SuretyMail, your outsourced email deliverability team, and the original email deliverability company, since 2003!]  An audio blogcast is just like an audio book; just as some people prefer to listen to books, rather than to read them, some people prefer to listen to blog posts, articles, and other updates.  So here we are!  So grab your favorite beverage, pull up a chair, and give a listen! 
00:30
November 04, 2021