Operation: Automation | Marketing Done Better

LinkedIn: https://www.linkedin.com/company/getresponse

This week we're looking into a topic most of us can relate to sometimes - how to navigate marketing events, conferences, and face-to-face communication when every little cell inside you is screaming to get out. If you're introverted like us, you're gonna love the tips Matthew gives you. And if you want to learn to thrive in the industry built for extroverts and not feel like you're betraying yourself - make sure to check out The Introvert's Edge to Networking by Matthew Pollard!

YouTube: https://www.youtube.com/c/getresponse/videos

---

Reach out to us at podcast@getresponse.com and let us know what you struggle with the most when it comes to marketing automation and we'll try to make an episode on that topic just for you! 

Jun 28, 202355:60

4.4. Networking for Introverts Done Better w/ Matthew Pollard - The Author of "The Introvert's Edge"

---

Remember, that you can save up to 40% on any ⁠GetResponse pricing plan⁠ with our special promo code: GR-Podcast or ⁠try GetResponse for free⁠!

---

Blog: ⁠⁠⁠https://www.getresponse.com/blog⁠⁠

⁠Facebook: ⁠⁠⁠https://www.facebook.com/GetResponse⁠⁠⁠

LinkedIn: ⁠⁠⁠https://www.linkedin.com/company/getresponse⁠⁠⁠

Instagram: ⁠⁠⁠https://www.instagram.com/getresponse⁠⁠⁠

YouTube: ⁠⁠⁠https://www.youtube.com/c/getresponse/videos⁠⁠⁠

---

Reach out to us at ⁠podcast@getresponse.com⁠ and let us know how you feel about the future of AI and its effects on your career in marketing!

---

Send in a voice message: ⁠⁠https://podcasters.spotify.com/pod/show/getresponse/message

Jun 13, 202356:15

4.3. Email Deliverability Done Better with Zerobounce's COO – Brian Minick

Today we dive deep into the topic every email marketer worries about the most - ensuring your emails land where you want them to, missing the spam folder for good. Anna and Michal are joined by Brian of ZeroBounce – a company responsible for effortless and secure email validation. Some of the topics covered in the episode include:

Automating email validation
Core issues that affect email deliverability
Unraveling some of the most common email metrics
The role of data privacy in email marketing

Check it out and never miss an inbox again!

---

If you want to learn more about email deliverability and list hygiene, we have a couple of resources you can't miss!

Email Deliverability: What is it and How to Measure it

How to Improve Email Deliverability and Reach the Email Inbox

The Only Cheat Sheet on Email Deliverability Youʼll Ever Need

Email Deliverability Checklist

---

Remember, that you can save up to 40% on any GetResponse pricing plan with our special promo code: GR-Podcast or try GetResponse for free!

---

Blog: ⁠⁠https://www.getresponse.com/blog⁠

⁠Facebook: ⁠⁠https://www.facebook.com/GetResponse⁠⁠

LinkedIn: ⁠⁠https://www.linkedin.com/company/getresponse⁠⁠

Instagram: ⁠⁠https://www.instagram.com/getresponse⁠⁠

YouTube: ⁠⁠https://www.youtube.com/c/getresponse/videos⁠⁠

---

Reach out to us at ⁠podcast@getresponse.com⁠ and let us know how you feel about the future of AI and its effects on your career in marketing!

---

Send in a voice message: ⁠https://podcasters.spotify.com/pod/show/getresponse/message

Jun 01, 202346:11

4.2. Recruitment Done Better with TRAFFIT Chief Growth Officer – Mick Griffin

Join us as we dive headfirst into the future of recruitment with Mick Griffin! As Chief Growth Officer of TRAFFIT, a comprehensive recruitment software that streamlines and optimizes the hiring process, Mick has a wealth of information to share.

In this episode, we will talk about our worst job-hunting experiences, why everyone - including recruiters - seems to dislike recruitment, and how to play the long game if you want to attract top talent.

---

Don't forget about our special promocode: GR-Podcast and save up to a whooping 40% on any GetResponse plan!

---

Blog: ⁠https://www.getresponse.com/blog

⁠Facebook: ⁠https://www.facebook.com/GetResponse⁠

LinkedIn: ⁠https://www.linkedin.com/company/getresponse⁠

3.4. - Customer Journey Done Better with Eric Melchor

YouTube: ⁠https://www.youtube.com/c/getresponse/videos⁠

---

Reach out to us at ⁠podcast@getresponse.com⁠ and let us know how you feel about the future of AI and its effects on your career in marketing!

---

Send in a voice message: https://podcasters.spotify.com/pod/show/getresponse/message

May 18, 202301:15:53

4.1. Lifecycle Marketing Done Better with Emilia Korczynska – Userpilot’s Head of Marketing

Welcome to the first episode of the fresh O:A sprint! Today, we are joined by Emilia Korczynska - Head of Marketing at Userpilot, a platform that helps businesses grow engagement and gather important data at every stage of the customer journey. Together, we discuss why it's important for marketers not to focus on a single stage of their customers' experience, why user onboarding is crucial for the product's success, and what data you should be on the lookout for when it comes to user journeys.

---

You can learn more about the different ways to automate customer journeys in one of our earlier episodes:

2.3. - Loyalty Programs Done Better with Fiona Stevens

1.2. - Customer Onboarding Done Better with Przemek Debka Prondzinski

---

Don't forget about our special promocode: GR-Podcast and save up to a whooping 40% on any GetResponse plan!

---

Blog: ⁠https://www.getresponse.com/blog

⁠Facebook: ⁠https://www.facebook.com/GetResponse⁠

LinkedIn: ⁠https://www.linkedin.com/company/getresponse⁠

YouTube: ⁠https://www.youtube.com/c/getresponse/videos⁠

---

Reach out to us at ⁠podcast@getresponse.com⁠ and let us know how you feel about the future of AI and its effects on your career in marketing!

---

Send in a voice message: https://podcasters.spotify.com/pod/show/getresponse/message

Apr 27, 202301:00:07

4.0 A Huge Update Coming Your Way This Sprint – Let's Talk About Building Relationships in Marketing with Automation

A lot has happened this spring, and the marketing scene has changed forever. Join us for the new, longer sprint of Operation: Automation to discuss the topic that matters most - how to connect with customers, how to build effective marketing teams, and how to make sure that you stay human-oriented in all your endeavors.

We'll be looking in all the different ways automation can help you achieve better results and build more meaningful connections in your professional lives. We'll be joined by 8 amazing experts coming from various niches, backgrounds, and industries, so it is worth sticking around for this one!

---

Check out episode 1.4 - Content Marketing Done Better and you'll see why we are so-so lucky to be joined by Michal as the new co-host and don't forget to check out GetResponse ;)

Apr 27, 202302:60

3.6. Video Branding Done Better with Marcos Bravo

Marcos Bravo is a branding expert and a fractional marketer for The Waterlemon, Vestigit, MONIPOL, and more. More importantly, he's a passionate individual who knows how to share brands' personal stories in a way that would speak to those who matter most - their target audience.

In this episode we talk about:

Sharing your brand's story with the quality video content
Authenticity
Establishing your personal and professional brand

And much more.

---

Don't forget to use the promo code GR-Podcast for a 15% discount on any GetResponse plan! ⁠Check the pricing here.⁠

---

Blog: ⁠https://www.getresponse.com/blog⁠

Facebook: ⁠https://www.facebook.com/GetResponse⁠

LinkedIn: ⁠https://www.linkedin.com/company/getresponse⁠

YouTube: ⁠https://www.youtube.com/c/getresponse/videos⁠

---

Reach out to us at ⁠podcast@getresponse.com⁠ and let us know how you feel about the future of AI and its effects on your career in marketing! 

Apr 11, 202345:13

Mid-Season Special: The Uncertain Future of AI for Marketing w/ Vaughn Tan of University College London

Everyone seems to talk about AI these days, but what does it really mean for marketers? Today, we are joined by the expert in navigating businesses through uncertainty - Vaughn Tan, to discuss if AI will replace us or support us, and how to keep going at a time when it seems like most of our efforts may be automated.

---

Vaughn is the author of the must-read book, Uncertainty Mindset, an associate professor and the University College London, and Ph.D. graduate from Harvard University.

In the episode, Vaughn talks a lot about the hiring process of the future and how organizations need to be ready to change their recruitment style soon. It turns out, we'll have just the episode on that ready for you soon, so stay tuned!

---

Learn also about the practical ways you could be using AI in email marketing

---

Don't forget to use the promo code GR-Podcast for a 15% discount on any GetResponse plan! ⁠Check the pricing here.⁠

---

Blog: ⁠https://www.getresponse.com/blog⁠

Facebook: ⁠https://www.facebook.com/GetResponse⁠

LinkedIn: ⁠https://www.linkedin.com/company/getresponse⁠

YouTube: ⁠https://www.youtube.com/c/getresponse/videos⁠

---

Reach out to us at ⁠podcast@getresponse.com⁠ and let us know how you feel about the future of AI and its effects on your career in marketing! 

Mar 31, 202354:32

3.5. Content Management Done Better with Scribe's (Former) Head of Content Marketing - Jakub Rudnik

Today we chat with Jakub Rudnik about the full potential of using content automation for optimizing your onboarding process, creating more efficient step-by-step guides, and building efficient content teams with Scribe.

---

If you want to learn even more about content marketing automation, make sure to check out the episode 1.4 with Michal Leszczynski – the Head of Content & Partnerships at GetResponse

---

Don't forget to use the promo code GR-Podcast for a 15% discount on any GetResponse plan! Check the pricing here.

---

LinkedIn: https://www.linkedin.com/company/getresponse

YouTube: https://www.youtube.com/c/getresponse/videos

---

Reach out to us at podcast@getresponse.com and let us know what you struggle with the most when it comes to marketing automation and we'll try to make an episode on that topic just for you! 

Mar 28, 202347:19

3.4. Customer Journey Done Better with Eric Melchor from OptiMonk

In this episode of Operation: Automation, we're joined by Eric Melchor - the Partnerships & Personalization Ambassador from OptiMonk to talk about all the ins and outs of building a successful customer journey. From personalization to retention, we cover everything you need to know to be able to connect with your users on a brand new level.

---

Learn more about Ecommerce Revolution

Or read about the best practices for building a solid email list to optimize your customer journey

---

Don't forget to use the promo code GR-Podcast for a 15% discount on any GetResponse plan! Check the pricing here.

---

LinkedIn: https://www.linkedin.com/company/getresponse

YouTube: https://www.youtube.com/c/getresponse/videos

---

Reach out to us at podcast@getresponse.com and let us know what you struggle with the most when it comes to marketing automation and we'll try to make an episode on that topic just for you! 

Mar 22, 202338:42

3.3. Direct Mail Automation Done Better with Postalytics' CEO - Dennis Kelly

Today, direct mail meets marketing automation, helping you improve your marketing efforts even further! We're joined by Dennis Kelly - the CEO of Postalytics, the marketing automation software that takes email communications to your post box.

---

Use promo code GR-Podcast for a 15% discount on any plan! Check the pricing here.

---

LinkedIn: https://www.linkedin.com/company/getresponse

YouTube: https://www.youtube.com/c/getresponse/videos

---

Reach out to us at podcast@getresponse.com and let us know what you struggle with the most when it comes to marketing automation and we'll try to make an episode on that topic just for you!

Mar 10, 202359:34

3.2. PDFs Done Better with FlippingBook's Head of Content – Lada Bretel

In today's episode, we learn how to make long-form content exciting again by converting it from a boring old PDF into a sleek flip book. We're joined by Lada - Head of Content at FlippingBook – the company whose engine Apple used to create iBooks to discover what the future of lead-generating content looks like.

---

Experience the power of flipbooks firsthand with a free Global Marketer's Edition available for you right away! Just click on the link below:

http://bit.ly/3RFchtk

Or learn more about the calendar here

---

Don't forget about our promo code GR-Podcast for a 15% discount on any plan! Check the pricing here.

---

LinkedIn: https://www.linkedin.com/company/getresponse

YouTube: https://www.youtube.com/c/getresponse/videos

---

Reach out to us at podcast@getresponse.com and let us know what you struggle with the most when it comes to marketing automation and we'll try to make an episode on that topic just for you!

Feb 07, 202347:25

3.1. LinkedIn Branding Done Better with CMO of AgoraPulse - Darryl Praill

Have you ever wondered why people bother with posting on LinkedIn? Are you tired of the majority of your feed being reduced to empowering entrepreneurship? We've teamed up with Darryl Praill - one of the Top 3 marketers on LinkedIn and the CMO of AgoraPulse to uncover the true meaning behind business social media accounts, the role personal branding plays in your company's success, and how many LinkedIn posts are too many in this episode of your favorite marketing podcast.

Got a funny LinkedIn story of your own? Don't hesitate and send it our way at podcast@getresponse.com!

---

Use promo code GR-Podcast for a 15% discount on any plan! Check the pricing here.

---

LinkedIn: https://www.linkedin.com/company/getresponse

And remember: you can still use promo code GR-Podcast for a 15% discount on any plan! Check the pricing here.

YouTube: https://www.youtube.com/c/getresponse/videos

Jan 17, 202301:06:52

3.0 We're back for Sprint 3: The must-have marketing tools on 2023!

Happy 2023 everyone aaaand your favorite marketing podcast is back! Over the next few episodes, we'll be looking into the most promising, proven, and effective tools to enhance your marketing strategies with the latest automated solutions. It's going to be exciting!

Also, a friendly reminder that from now on, Operation: Automation will be released every 2 weeks on Tuesdays. Make sure to subscribe not to miss the juicy marketing bites!

---

---

LinkedIn: https://www.linkedin.com/company/getresponse

YouTube: https://www.youtube.com/c/getresponse/videos

---

Reach out to us at podcast@getresponse.com and let us know what you struggle with the most when it comes to marketing automation and we'll try to make an episode on that topic just for you!

Jan 17, 202302:57

The Future of Email Marketing Done Better w/ the founder of Stripo - Dmitry Kudrenko

Is your email marketing strategy for 2023 ready? In this episode, we are joined by Dmitry Kudrenko to talk about the future of email marketing automation.

Spoiler alert: the two major things happening are module-driven design templates and gamification.

It's going to be the final episode in 2022, but we've got big plans for 2023! Wanna reach out and share your questions/ideas? You'll find us at podcast@getresponse.com

---

Check out this Email Marketing 101

Get your free copy of the Ultimate Guide to Email Gamification

Learn more about Stripo

And enjoy the listen!

---

Use a promo code GR-Podcast for a 15% discount on any plan! Check the pricing here.

---

LinkedIn: https://www.linkedin.com/company/getresponse

YouTube: https://www.youtube.com/c/getresponse/videos

Dec 10, 202201:05:18

Black Friday Special: Busy Season Done Better

We talked to 8 marketing experts from different fields to answer the most pressing issue of the season: are you ready for Black Friday? Buckle up for a fresh new compilation of proven tips of advice on what to do, what to avoid, and what's the role of marketing automation in it all!

---

The absolute pros featured in the episode are:

Hanna Wester – Client Services Director at Rewind Creative
Michael Smith – Founder at BuyerGain
Brandi Sims – CEO at brandinc
Nicholas Scalice – Founder at GrowthMarketer (The full Operation: Automation episode on LP optimization with Nicholas is already live as the Mid-Season Special between Sprints 1-2)
Brian Minick – COO at ZeroBounce (We lied, no episode is available yet, but it's in the works!)
Tom Barragry – Product Marketing Lead at GetResponse ;)
Kamila Luksza-Szpyt – Head of Marketing at Voluum
Darryl Praill – CMO at AgoraPulse

Make sure to let us know whom you agree or disagree with the most and why! And don't forget to share your best Black Friday / Cyber Monday marketing tips by reaching out to podcast@getresponse.com

---

Use a promo code GR-Podcast for a 15% discount on any plan! Check the pricing here.

---

LinkedIn: https://www.linkedin.com/company/getresponse

Referral program benchmarks: What’s a good referral rate?

YouTube: https://www.youtube.com/c/getresponse/videos

Nov 07, 202232:19

2.5. Referral Programs Done Better with Raul Galera - Partnerships Lead at ReferralCandy

How far can word of mouth take your business? As far as you let it, if you use the power of referral programs wisely! For the last episode of our ecommerce marketing sprint, we’re joined by Raul Galera from ReferralCandy - an automated platform for building scalable referral programs.

We discuss referral marketing and how automation can help you do it better to help you decide if it’s something you may have been sleeping on all along. Tune in!

---

If you wanna learn how to use referral programs in your marketing strategies, check out these resources:

How to build a referral program that works in 2022?

What other strategies go hand-in-hand with referral marketing for ecommerce

---

Use promo code GR-Podcast for a 15% discount on any plan! Check the pricing here.

---

LinkedIn: https://www.linkedin.com/company/getresponse

YouTube: https://www.youtube.com/c/getresponse/videos

---

Reach out to us at podcast@getresponse.com and share your favorite referral program with us - let’s learn and get better at marketing automation together!

Oct 20, 202259:38

2.4. Ecommerce Stores Done Better with Matteo Grassi - Cofounder of PopUp

Buying into your brand. That’s the ultimate aim, the action you want your customers to take. Sure, they can look through your website, your social media, but if they’re not buying, both what you’re selling and representing, you’re not staying in business.

Founded on a the-future-is-now ecommerce approach, Matteo Grassi and his company Popup took things not just to a new level — they’re aiming to ace another journey entirely. Building an approach centered on the ever-important customer journey means giving people what they need, not just what they think they want. And guiding them to level up through the process.

Grassi took a production team to Kyiv recently after the recovering city was liberated to learn how Ukrainian ecommerce business owners were adapting to a new reality and to support them in rebuilding, and to provide resources around a customer-centered approach.

---

Use promo code GR-Podcast for a 15% discount on any plan! Check the pricing here.

---

LinkedIn: https://www.linkedin.com/company/getresponse

YouTube: https://www.youtube.com/c/getresponse/videos

---

Reach out to us at podcast@getresponse.com and let us know what you struggle with the most when it comes to marketing automation, and we'll try to make an episode on that topic just for you!

Oct 06, 202201:04:36

2.3. Loyalty Programs Done Better with Fiona Stevens - Head of Marketing @ LoyaltyLion

Everyone wants a reward. A coupon. A discount. An extra-special offer. Customer loyalty, fans who come back, drive ecommerce.

What’s the most important way to earn a customer’s loyalty and trust, for the long haul? It’s incentivizing your customers in a way that you can retain them, and taking them beyond rewards on the surface. You have to go deeper, which is how a business becomes a real brand. There’s a reason the trusty and reliable McKinsey’s Loyalty Loop is a go-to resource of great value for any ecommerce business, and has been since 2009 (with a great update in 2015) and still stands true today.

Customer retention is synonymous with customer lifetime value, and the right initiatives and incentives are integral in today’s crowded cyberspace, as the head of marketing for LoyaltyLion, Fiona Stevens, shares with us in this episode about future-proofing your business starting today.

There’s no need for guesswork with data-driven engagement there for you to learn from and take advantage of.

---

Use promo code GR-Podcast for a 15% discount on any plan! Check the pricing here.

---

LinkedIn: https://www.linkedin.com/company/getresponse

Guide to Influencer Marketing for Ecommerce

YouTube: https://www.youtube.com/c/getresponse/videos

---

Reach out to us at podcast@getresponse.com and let us know what you struggle with the most when it comes to marketing automation, and we'll try to make an episode on that topic just for you!

Sep 29, 202245:14

2.2. Influencer Marketing Done Better with Kyle Dulay - Cofounder of Collabstr

Is it genuinely worth it to collaborate with a social media influencer?

It turns out, people want to buy what other people are buying and using. Social proof is etched into our community. Think Michael Jordan and Gatorade or Nike – he was an influencer partnering up with those brands to elevate them.

With social media replacing former norms, ecommerce benefits from joining forces with the right influencer are real. The key is finding an influencer that fits your brand and identity and collaborating in an authentic, approachable way.

You want your audience to talk about you, to engage with you, and share how great you are with the world.

It’s easier and more accessible than you may think, and there are plenty of opportunities for cooperating with influencers these days, says our latest guest, Kyle Dulay, cofounder of Collabstr – a platform that pairs brands with influencers.

---

Want to dig in on how to use social media to your benefit a little deeper? Check out these handy resources:

11 Smart Ways to Optimize Your Social Commerce Strategy

Is Facebook Advertising Really Worth It?

---

Use promo code GR-Podcast for a 15% discount on any plan! Check the pricing here.

---

LinkedIn: https://www.linkedin.com/company/getresponse

What is social media automation? How does automoderation work? Which metrics matter the most when it comes to your brand's online presence? Today, we discuss all this and more with Kasia - the marketing executive at one of the most recognized social media marketing automation platforms - NapoleonCat.

YouTube: https://www.youtube.com/c/getresponse/videos

---

Reach out to us at podcast@getresponse.com and let us know what you struggle with the most when it comes to marketing automation, and we'll try to make an episode on that topic just for you!

Sep 23, 202259:14

2.1. Social Media Marketing Done Better with Kasia Slonawska - Marketing Executive at NapoleonCat

---

Some of the tools Kasia mentions in the episode are:

Brand24 - media monitoring for social listening
Mention - monitoring and social media listening
Quuu - content curation

Learn more about social listening at https://napoleoncat.com/blog/social-listening/

Check out the webinar we hosted together with Kasia on How to Scale Your Ecommerce Business with Social Media and Email Automation

Discover the best social commerce strategies at https://www.getresponse.com/blog/optimize-social-commerce-strategy

---

Use a promo code GR-Podcast for a 15% discount on any plan! Check the pricing here.

---

Find us at:

LinkedIn: https://www.linkedin.com/company/getresponse

Use promo code GR-Podcast for a 15% discount on any plan! Check the pricing here.

YouTube: https://www.youtube.com/c/getresponse/videos

---

Reach out to us at podcast@getresponse.com for any feedback, advice, guest or topic suggestions - we love hearing back from you!

Sep 15, 202252:48

2.0 Sprint II Welcome: Ecommerce Marketing

Welcome to another sprint of Operation: Automation! For the next few episodes, we'll be talking about everything ecommerce:

selling through social media;
connecting to customers;
optimizing your conversions;
building loyalty programs;
driving engagement through influencers and more!

We've joined forces with different marketing experts from all over the world to share their tricks and know-how and now we're sharing them all with you! Stay tuned for the weekly potion of inspiration and motivation ;)

---

---

LinkedIn: https://www.linkedin.com/company/getresponse

Learn more about GrowthMarketer at https://growthmarketer.co/

YouTube: https://www.youtube.com/c/getresponse/videos

---

Reach out to us at podcast@getresponse.com if you have an interesting ecommerce case you'd like us to tackle or if you have an awesome guest and topic suggestions for our future episodes! Stay awesome

Sep 12, 202207:14

Mid-Season Special: Landing Page Optimization Done Better with Nicholas Scalice - Founder of GrowthMarketer

What makes a perfectly optimized landing page? Today we're joined by Nicholas Scalice from Growth Marketer to give you 7 actionable steps to growing your conversions and driving more revenue through a single channel. We'll be talking about the difference between a website and a landing page, the ultimate copy vs design-first conundrum, and how automation can save you tons of time and money as you go.

---

Download the 7 Question Landing Page Framework

Listen to Nicholas' podcast Growth Marketing Toolbox

---

With GetResponse's Website Builder, you can build your own landing pages in a matter of a few minutes! Give it a try, it's free! Or...

Use a promo code GR-Podcast for a 15% discount on any plan! Check the pricing here.

---

LinkedIn: https://www.linkedin.com/company/getresponse

Use promo code GR-Podcast for a 15% discount on any plan! Check the pricing here.

YouTube: https://www.youtube.com/c/getresponse/videos

---

Reach out to us at podcast@getresponse.com and let us know what you struggle with the most when it comes to marketing automation and we'll try to make an episode on that topic just for you!

Sep 05, 202254:04

1.5. Data-Driven Growth Done Better with Aleksandra Korczynska - CMO at GetResponse

Marketing is where numbers and creativity coexist in perfect harmony. Today, the CMO of GetResponse shares her take on which numbers matter the most and how automation will help drive more revenue.

What is growth marketing and why is it important? How do you build a strong marketing team? What's the role of data in building a successful marketing strategy? Check out the episode and find out!

---

---

LinkedIn: https://www.linkedin.com/company/getresponse

The formula for content marketing automation ROI (webinar)

YouTube: https://www.youtube.com/c/getresponse/videos

---

Reach out to us at podcast@getresponse.com and let us know what you struggle with the most when it comes to marketing automation and we'll try to make an episode on that topic just for you!

Aug 11, 202257:35

1.4. Content Marketing Done Better with Michal Leszczynski - Head of Content

Content marketing is one of the strategies with the highest ROI, and for a good reason! Today, we look into how automation can drive personalization and data-driven decisions for the best results.

Is content still king? What's the purpose of personalization? Can you actually make money with content? All that and more in this fresh episode!

---

Additional resources on content marketing automation that goes beyond email:

How to generate leads more effectively with content marketing (video)

Webinar marketing BootCamp (email course)

Video sales funnels: how to generate leads using video

---

Some of the must-have content marketing tools Michal mentions in the episode:

Google Analytics

Google Search Console

Ahrefs

SurferSEO

---

Use promo code GR-Podcast for a 15% discount on any plan! Check the pricing here.

---

LinkedIn: https://www.linkedin.com/company/getresponse

How to generate leads more effectively with content marketing

YouTube: https://www.youtube.com/c/getresponse/videos

---

Reach out to us at podcast@getresponse.com and let us know what you struggle with the most when it comes to marketing automation and we'll try to make an episode on that topic just for you!

Aug 11, 202201:06:25

1.3. Marketing and Sales Alignment Done Better with Hubert Olszowski - Sales Engineering Manager

More than 86% of marketers target the same accounts as their colleagues from sales. Aligning both teams could increase your revenue by as much as 209%. Could automation be the bridge that gets the two teams on the same page?

Hubert speaks about the importance of personalization in the early stages of new platform adoption from the sales standpoint.

Episode 1.2 covers the marketing perspective on the same issue.

---

Some helpful resources to help you bring your sales and marketing together:

10 strategies for increasing sales with conversion funnels 

---

Use promo code GR-Podcast for a 15% discount on any plan! Check the pricing here.

---

LinkedIn: https://www.linkedin.com/company/getresponse

The ultimate list of the best email marketing services

YouTube: https://www.youtube.com/c/getresponse/videos

---

Reach out to us at podcast@getresponse.com and let us know what you struggle with the most when it comes to marketing automation and we'll try to make an episode on that topic just for you!

Aug 11, 202249:11

1.2. Customer Onboarding Done Better with Przemek Depka Prondzinski - Customer Implementation Team Lead

Some marketing automation platforms can seem high-tech and complicated, even though they all follow the same principles more often than not.

Today, we're looking into what it takes to create a truly seamless first-time experience with marketing automation. Przemek has been running (and constantly improving) customer onboarding at GetResponse for years, and he's here to share some of his personal tips & tricks for a successful marketing automation adoption.

---

Learn more with these resources:

Getting started with marketing automation (workflow examples)

3 processes you should automate today (webinar)

---

Or try GetResponse's free-forever plan to experiment with automation on your own!

---

Use promo code GR-Podcast for a 15% discount on any plan! Check the pricing here.

---

LinkedIn: https://www.linkedin.com/company/getresponse

What is marketing automation and how does it work?

YouTube: https://www.youtube.com/c/getresponse/videos

---

Reach out to us at podcast@getresponse.com and let us know what you struggle with the most when it comes to marketing automation and we'll try to make an episode on that topic just for you!

Aug 11, 202256:19

1.1. Email Marketing Done Better with Rositsa Vitanova - Marketing Automation Specialist

The terms "email marketing" and "marketing automation" are often used interchangeably. That is a grave mistake.

For our first episode, we're joined by a marketing automation expert who's explaining how email is just the tip of the iceberg, and what great accomplishments you could achieve by automating the rest of your marketing channels.

What is email marketing? Why is it important? How to automate most of your inbound marketing processes with email - listen and find out this and much more right now!

---

To learn more about marketing and email automation, check out these resources:

How to start building an automation workflow?

9 boring marketing processes you should automate right now

4 Clever scenarios for e-commerce marketing automation

---

Use promo code GR-Podcast for a 15% discount on any plan! Check the pricing here.

---

LinkedIn: https://www.linkedin.com/company/getresponse

Use promo code GR-Podcast for a 15% discount on any plan! Check the pricing here.

YouTube: https://www.youtube.com/c/getresponse/videos

---

Reach out to us at podcast@getresponse.com and let us know what you struggle with the most when it comes to marketing automation and we'll try to make an episode on that topic just for you!

Aug 11, 202242:04

1.0. Sprint I Intro: Slow Season Marketing

Over the next five episodes, we're looking deep into the slow season – is marketing dead during summer? What processes do you need to focus on the most? Can you still generate revenue in Q3? And – most importantly – how does automation make it all easier?

---

In this sprint, we'll be talking exclusively to our very own GetResponse experts, because who knows marketing automation better than the people working with it every day? Also, because it’s the slow season, which means everyone's on vacation.

---

---

LinkedIn: https://www.linkedin.com/company/getresponse