Collective Genius Code with Gil Petersil
By Gil Petersil
Collective Genius Code with Gil PetersilAug 12, 2020
14. Turning Fans into Customers and Customers into Fans (with David Meerman Scott)
Covid-19 has changed marketing especially for small businesses. During this interview Gil and David will talk about video content and its importance. David will share real examples of how companies attracted customers and fans just by being generous and serving to people. And of course some hints on what can entrepreneurs expect after covid is gone.
0:00 Introduction
3:50 What did Covid-19 change in the world of marketing?
13:47 A must for keeping your customers
17:25 Do your business need to be as big as Apple to have fans?
20:40 The BIGGEST MISTAKE you probably make as an entrepreneur
24:40 Attracting customers for a small business
31:22 Post-Covid marketing trends
36:53 Simple hack for social media
13. Health and Business Upgrade (with Eric Edmeades)
What we should pay attention to when it comes to health? How your business may grow when you improve your health? How to easily stay resourceful no matter what’s happening around? Eric will share his answers to these and some other questions during the interview. Health is always a priority so stay tuned!
0:00 Introduction
2:23 Has Covid been a blessing?
4:01 Eric’s journey in health industry
8:13 Simple steps towards health improvement
12:01 How to encourage our loved ones to pay attention to their health?
17:11 Health priorities (food is not one of the top 3 of them)
36:31 Connection between your health and business health
39:25 How to stay resourceful?
44:40 Eric’s life hack for going through transitions in life, work, business, etc.
50:18 The definition of success
52:23 Why Eric likes masterminds?
57:15 How to get in touch with Eric?
12. Ironman Secrets for Entrepreneurs (with Vladimir Voloshin)
Did you know that you can use your favourite sport activity as a networking tool? Or that it may even help you to get a new job? These and some other questions are being covered during this interview with Vladimir Voloshin.
0:00 Introduction
2:02 Vladimir’s journey
10:44 From working at alcohol industry to Ironman and marathons
16:44 Sport as a networking tool
25:33 Running and talking?!
26:48 3 fundamental questions to ask your future employees
32:00 Bad habits
35:19 About role models
38:30 Future of sport industry
44:12 Wearing a mask during running
46:22 Find out how to get featured in Vladimir’s upcoming book
48:48 Join Vladimir for a morning run
52:16 Important question for 2020
11. Happiness Ecosystem (with David Verdesi)
David had a long journey to happiness himself and now he shares how anybody can reach it easily. During the interview David tells how can we take full responsibility for our happiness and obtain it like a skill. Don’t forget to try at least one of the exercises he gives us. It may completely change your life.
0:00 Introduction
2:06 David’s new project
8:22 David’s journey to happiness
15:30 The most beautiful and the scariest thing about humans
17:10 Three powerful exercises to change your life
31:34 Happiness as a skill
36:45 David’s opinion on use of some substances for reaching happiness
42:30 The opposite of happiness and how to get out of it
48:50 Happiness - internal and external impact
10. Exploring Human Creativity (with Fredrik Haren)
If you think creativity is something only small amount of people have you definitely should listen to this podcast. Fredrik Haren shares where he learns creativity himself and what super easy steps each of us can do to increase it. Be ready to learn about the unexpected creative updates from several industries and the story of how his kid came up with the The Creativity Explorer title.
0:00 Introduction
2:58 Fredrik’s message to the world
5:28 Companies’ creativity during crisis
9:48 What Creativity Explorer means
13:01 Why Fredrik likes to write 2-3 books at the same time
14:15 Creativity for entrepreneurs
17:04 Waking up our creativity everyday
20:57 Fredrik’s experience in slums of Mumbai
27:24 Does your age plays role during world changes?
32:32 How to switch a problem into opportunity?
37:57 What kills creativity?
41:35 Creativity and drugs?
45:14 Food industry and its creative potential?
48:30 How the least creative industries can increase their creativity?
53:00 The Idea Book story
57:45 Question to ask in order to move forward during challenging time
1:01:03 Masterminds for creativity
1:04:41 Creativity when raising children
1:09:09 An amazing tip to increase children’s creativity
9. Building an Inspiring Leadership Brand (with Brenda Bence)
The crisis might become one more reason to work on your leadership brand as an entrepreneur, CEO or business owner. Throughout the interview Brenda gives us golden nuggets on how to use your personal brand for company’s growth. And don’t miss a simple but very useful exercise you can do everyday to understand what your personal brand is about.
0:00 Introduction
2:50 Changes in company’s brand strategy lately
4:51 Connection of customer service, sales and branding
7:07 Balance between leader’s personal branding and company’s branding?
9:49 The EXERCISE for building your personal brand strategy
15:56 Personal branding of a leader and corporate branding - what’s the priority?
16:45 MUST Do to strengthen personal brand during crisis
19:03 Where to start developing your personal brand?
21:38 A big mistake when it comes to a leader’s branding during crisis
27:15 Key benefits of learning how to build personal brand as a leader
29:20 Tools for building your personal brand (EXERCISE from Brenda)
34:52 Simple inexpensive activities to develop your brand
37:30 FAQ
40:48 Brenda about Masterminds
43:56 Masterminds during crisis
8. Uplifting Service Culture for a Breakthrough in Business and Life (with Ron Kaufman)
During this podcast Ron goes way beyond the classic understanding of service. It is much more than just serving your customer. He proves the connection between “service” and “care”. And tells how the connotation of these two words has changed throughout the years which leads us to shift in our mind.
0:00 Introduction
3:06 Ron’s journey in service industry
10:10 Care and service - what they have in common?
18:40 Action to take
22:00 How to ingrate service culture inside your company?
26:49 Can customer service be used a business development approach?
31:03 What customer service failure may lead to the company’s disappearance?
36:13 Care as #1 priority during crisis time for any company
39:13 Daily habits to develop customer care
45:25 What Ron’s grandmother taught him
51:00 Getting in touch with Ron
57:46 The right way to read Ron’s book
7. Professional Relationships in a New World (with Andy Lopata)
Spring 2020 locked us all at our houses and seemed to stop us from developing new partnerships and expanding our networks. Gil and Andy are both well-known experts in the field of professional relationships. So they decided to meet and talk about how to stay connected with the world when you can't attend any events and meetups and only have an opportunity to book someone's time and meet on zoom.
0:00 Introduction
2:47 Andy’s perspective on the changes in the world in 2020
9:14 How to network online?
15:16 How to build professional relationships today?
19:30 How to stay connected with people in the world and get into new communities?
24:41 Andy’s life hacks on how not to have a network overwhelm
28:21 Follow up strategy (+ a very cool app to use)
34:55 How 2020 affected networking for introverts?
40:32 Advice on managing your own energy in order to improve your relationships with people
45:26 Learn to let go opportunities
48:13 Manage your relationship the way you do your bank accounts
50:13 The importance of asking for help and masterminding
6. Lessons on Life and Business from an Astronaut (with Sergey Ryazanskiy)
Have you ever thought you can apply the experience of an astronaut in your everyday life and at work? During this interview Sergey will share how astronauts overcome challenges and stressful situations. And of course you’ll find out how astronauts go through isolation while on a mission.
0:00 Introduction
2:48 Astronaut’s thoughts on isolation
10:18 How to prepare yourself and your business to challenging times
15:04 How your mindset affects your life
17:42 What makes a successful remote team
21:40 Sergey’s experience of transitioning into a different industry
27:40 Where does Sergey find motivation?
44:06 Sergey about meeting Peter Diamandis
46:00 Space tourism is closer than you think
49:06 If Elon reached out to Sergey now…
51:09 Does Sergey believe in aliens?
52:32 Is it possible to go through Van Allen belt safely?
53:36 What is the smell of space?
55:42 What is Sergey’s new book “Space Leadership” about?
5. How to Accelerate Successful Life (with Dan Waldschmidt)
During this interview Gil and Dan are going deep on what does it mean to be successful and how can you achieve it. Dan shares his philosophy and why he quit social media having 1 million followers on Facebook and what kind of books does he recommend to read (spoiler, it’s not business or self-development ones).
0:00 Introduction
4:45 The best advice for introverts
6:31 Dan’s perspective on challenging time?
15:55 What entrepreneurs should learn in order to stay on track now?
27:29 What happened when Dan left social media?
38:02 What is Dan’s superpower?
42:07 No gain without pain
45:43 3 things that won’t ever work
46:31 Why Dan paid $200.000 for mastermind recently?
55:58 There’s always the moment when you want more
4. Creativity and Innovation for Business (with James Taylor)
During this talk Gil and James are going to talk about how entering a new creative age will influence everyones life and business. James will share his vision and tips on what skills one should develop in order to grow during challenging time.
0:00 Introduction
4:18 How people can use their creative side during crisis/changing time?
8:31 How can anyone activate creativity?
18:03 What businesses today have bigger opportunities to flourish?
22:01 The importance of Artificial Intelligence (AI) for any business
34:21 What do you need to start applying AI?
36:41 What are the mistakes that bring companies to the opposite creativity
40:56 How solopreneurs can activate their creativity while not having a team?
48:08 Where companies and teams should start when integrating new things?
52:39 How to reach out to James?
55:31 James on masterminding
3. Gaining Success by Improving Relationship (with Anil Gupta)
How is it possible to lose it all and build it back and make it even bigger and greater? How to establish the relationship that will help you thrive in all aspects of life? What men and women really want? Anil will share his own story and experience.
0:00 Introduction
2:50 Who’s Anil Gupta
4:17 What moment of Anil’s journey changed his life forever?
7:33 How to move up the level of your society?
11:52 Why most of people say NO?
18:24 What men and women really want?
24:11 How harmony in your love life can impact your business?
27:34 Happiness formula
32:44 How to bring up the relationship challenge discussion?
37:43 Where’s the balance in relationship?
43:57 Anil’s rituals
47:28 Is the glass half empty of half full?
49:09 The lesson Anil learnt from Richard Branson
51:39 Asking for help in relationship and leading by example
56:29 People who influenced Anil’s life and mindset
1:01:00 Anil’s opinion on masterminding
2. Organisation of Culture for Thriving Business (with Rael Bricker)
Rael has conducted research into organisational culture on a global scale over several years. In this interview Rael will share the importance and simple ways to create a fundamental organisational culture that encompasses all team members on all levels will help to drive organisational excellence.
0:00 Introduction
5:59 Do people need to learn business at business schools?
10:15 How’s networking connected to organisational culture?
18:33 How to understand the strong and weak point of culture in your organisation at the moment?
25:54 What’s the best way for an individual to adapt to a new culture at work?
31:48 How to support the culture and interpersonal relationship for teams working from home?
39:53 What’s the best business owners can do during crisis?
47:07 Best advice Rael received from his mentors
54:03 What is the best question to ask Rael?
1:00:26 Rael’s advice for teams and organisations in South Africa
1:05:48 Advice to elder generation who are in corporate world or starting something new now
1:15:55 Rael’s biggest failure and lesson learnt
1:18:26 At what stage the owner should think about the culture of the company?
1:20:34 What kind of people should you focus on when hiring?
1. The Magic Science of Storytelling for Business Success (with Marina Naomi Smolyanov)
How to introduce yourself to any audience? How to create your personal story and reach lots of people? How you can use storytelling as a marketing tool? Marina is going to answer these questions and many others during the interview. You will also find out what is her secret formula of storytelling.
0:00 Introduction
1:57 The role of storytelling for business
5:38 The biggest mistake in storytelling
7:32 The example when the lack of story can bring one to failure
12:12 Marina tells her own personal story
20:29 Marina’s formula of storytelling
28:57 Always give credibility
30:14 Aristotle’s 3 elements of rhetoric skill
37:17 What kind of stories are the most appealing to other people
44:14 What result a good story should bring
49:04 How’s storytelling similar to ECG
55:24 What’s the perfect story length?