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CC:World

CC:World

By Gérard Métrailler
C-Level leader thoughts on strategy, products, management, marketing, M&A, and more. The views and comments expressed in my podcast are my own and do not necessarily represent my past, current & future employers' positions, opinions, products, or strategies.
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Currently playing episode

Santa, Inc. – The amazing business model of a reindeer pilot

CC:World

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Santa, Inc. – The amazing business model of a reindeer pilot
When the success of your organization depends on global delivery within a window of just 24 hours, it’s imperative for your logistics and delivery systems to be flawless. Add to that a strict focus on delighting the customers using processes that rely heavily on outsourcing and you can see just what a challenge it would be. Wait a minute! There’s also that whole “deliver significant shareholder value and growth, year after year” thing. Daunting? Yes. But not for Santa, Inc. How does the company do it? That’s what I look at in this podcast episode, using one of the great tools available to understand products, businesses, and other opportunities: the Business Model Canvas. A while back, I played around an applied the BMC to a holiday-season centric subject. Find the shownotes as well as the actual Santa Inc. BMC at http://ccworld.ca/3. My name is Gérard Métrailler, and CC:World is my podcast where I'll share perspectives, thoughts, opinions, and discussions related to strategy, products, marketing, and more. Head on over to http://ccworld.ca/podcast/ to subscribe, share, and leave a message.
13:15
December 15, 2020
It’s not your opinion, it’s your expertise that matters
In this episode, I look at the difference between opinions and expertise, how to build expertise, and why expertise is so important. And remember: don't be afraid of admitting that you don't know and that you are going to find out. While I am no expert at podcasting, this CC:World podcast is a way for me to learn and find out for example, reason why I am experimenting with different styles. Let me know what you think. My name is Gérard Métrailler, and CC:World is my podcast where I'll share perspectives, thoughts, opinions, and discussions related to strategy, products, marketing, and more. Head on over to http://ccworld.ca/podcast/ to subscribe, share, and leave a message.
13:56
December 4, 2020
What is "Customer Delight"?
“Customer delight” is about putting a smile on someone’s face after they’ve used your product. It’s about putting the elements in place that will create an emotional link between the user and the product. It requires not only a clear understanding of why but also relentless attention to detail at every touch point—a “crafted with care” mentality. My name is Gérard Métrailler, and CC:World is my podcast where I'll share perspectives, thoughts, opinions, and discussions related to strategy, products, marketing, and more. Head on over to http://ccworld.ca/podcast/ to subscribe, share, and leave a message.
10:59
November 13, 2020
Introducing the CC:World podcast
Welcome to CC:World, my first podcast where I'll share perspectives, thoughts, opinions, and discussions related to strategy, products, marketing, and more. Head on over http://ccworld.ca/podcast/ to subscribe, share, and leave a message.
02:18
November 2, 2020