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Grey Matter: A Podcast About Ideas

Grey Matter: A Podcast About Ideas

By Grey Group
Grey Matter is a podcast for people who love talking about creativity – exploring, simply, how the best ideas in the world get thought up.
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The Pillars of Creativity: Audacity
This episode wraps up our deep dive into the question “What makes a good idea a great one?” We’re deep-diving into the creative criteria we hold our work to at Grey. This week is “Audacity.” On this episode host John Patroulis, the creative mind behind the criteria, and Grey New York’s Chief Creative Officer, Justine Amour, articulate a definition for what audacity means in creativity as they share personal stories from their journey to creative leaders.
April 27, 2021
The Pillars of Creativity: Craft
We are continuing to investigate “What makes a good idea a great one?” through the creative criteria we hold our work to at Grey. This week is “Craft.” On this episode host of the show, John Patroulis chats with season two guest Keith Cartwright, the co-founder of the creative collective Saturday Morning , and founder/CCO of Cartwright, a West-coast agency recently launched in partnership with Grey, about how craft has played a huge part in his work. John and Keith also reminisce about their time together as creative partners early in their careers.
April 20, 2021
The Pillars of Creativity: Simplicity
“What makes a good idea a great one?” is the question we will continue to explore on this bonus series. We’re discussing the creative criteria we hold our work to at Grey. This week is “Simplicity.” On this episode, producer Joey Scarillo chats with season two guest Greg Marsh, founder and CEO of Keyme, about how simplicity has factored into his work. He also tells us how the company has adapted during the pandemic.
April 13, 2021
The Pillars of Creativity: Surprising but Feels Inevitable
Welcome to Grey Matter’s first bonus series, exploring the question: “What makes a good idea a great one?” We’re diving into some of the ideas we’ve featured in the podcast, through the lens of the creative criteria we hold our work to at Grey. First is “Surprising but Feels Inevitable.” On this episode, producer Joey Scarillo chats with former Grey Matter co-producer Graham Nolan about the inevitability of starting this very podcast in 2019. Think of it as Grey Matter’s origin story.
April 6, 2021
Listen now to #5Things
Check out #5Things from Grey, a weekly round table panel that covers the latest in social media. Check it out wherever you get podcasts.  Spotify Apple Podcasts Stitcher Breaker Google Podcasts Overcast Pocket Casts RadioPublic
November 9, 2020
Why did George Dawes Green start The Moth?
When George Dawes Green hosted his first Moth event, before even calling it The Moth, the event, in his words, was “horrible.” Through determination and a passion for the telling a good story, George grew the idea into a global platform to celebrate raconteurs. In our Season 2 finale, we will hear George’s story and learn the inspiration behind the international storytelling platform, The Moth. Grey Interviewer: John Patroulis Please participate in our Grey Podcasts survey, it can be found HERE, we’d love to hear your thoughts. After you listen to Grey Matter, check out another podcast from Grey: The #5Things, a weekly deep dive into culture through the lens of social media. You can find #5Things on Apple, Spotify, or wherever you find this podcast.
September 22, 2020
What moved Jackie Carter to invent the Not Reaching! pouch?
When Jackie Carter earned her three post graduate degrees in her 40’s, all she wanted to do was help people. After the brutal murder of Philando Castile in 2016, her mission became clear – make traffic stops safer for black motorists and police officers alike. She is the inventor of the Not Reaching pouch, and on this episode, you will hear her inspirational story. References: Not Reaching | The Alliance for Safe Traffic Stops Grey Interviewer: Lori Bullock
September 8, 2020
How did Unsplash change the creative process?
When Mikael Cho and Stephanie Liverani created Unsplash they had no idea how quickly they would find success – seemingly overnight. Unsplash fills the unmet needs of creative professionals – a free and culturally aware, current solution for people who are simply trying to make cool things. Grey Interviewer: Kenny Gold Link to Mikael's OMG album on Unsplash
August 25, 2020
What motivated VC Chickering to write her first book?
After navigating a painful divorce, VC Chickering used her personal experience to write her first novel, the humorous and racy, Nookietown. We’ll learn how she landed her first book deal, insight into her writing process, and the struggles between the creation of her first and second books. Grey Interviewer: Holly Williams Content Warning: This episode discussed adult themes and may not be suitable for children.  
August 11, 2020
Why did Keith Cartwright redefine Saturday Morning?
In 2016, motivated by the deaths of Philando Castile and Eric Garner and many others, Keith Cartwright, and his collaborators, started the creative coalition, Saturday Morning.  In this episode, you’ll hear what led Keith, one of Saturday Morning’s co-founders, to the many partnerships and creative endeavors that Saturday Morning takes on as an organization. We’ll also hear exclusively from Keith, Saturday Morning’s goals for the future. Grey Interviewer: Jhanell Biggs
July 28, 2020
How does Tal Zvi Nathanel keep things interesting at Showfields?
As a child, Tal Zvi Nathanel would look through the department store windows in New York City and be transported to a magical place. This passion for wonder and imagination led him to create Showfields, often called the Most Interesting Store in the World. Tal, the co-founder and CEO of Showfields, talks about how he and his team reimagined the shopping experience through the eyes of the customer using immersive experiences, great service, and discovery. Grey Interviewer: Kenny Gold
July 14, 2020
Has 2020 been what Great Good Fine Ok frontman Jon Sandler expected?
When Jon Sandler started collaborating with his bandmate Luke Moellman, there was an instant musical chemistry that led them to start the band, Great Good Fine Ok. On this episode of Grey Matter, you'll hear from Jon, the band's lyricist and lead vocalist, learn the secrets of their success, and find out how Jon was feeling when he wrote the song "2020." Grey Interviewer: Holly Williams
June 30, 2020
Where did Claudia Edelman find the inspiration for We Are All Human?
For Claudia Edelman, advancing an agenda of diversity, equity, and inclusion for the Hispanic community can be traced back to her most-formative childhood experiences. In this episode, Claudia speaks about her vision for We Are All Human, the non-profit she founded; and discusses how important it is to talk about failure openly. Grey Interviewer: Karol Chang
June 2, 2020
What motivated Greg Marsh to open KeyMe?
When Greg Marsh's wife was locked out of their apartment, the experience of calling a locksmith was so negative that it inspired Greg to innovate. In this episode, you'll hear the story that led him to KeyMe, a security technology company famous for its digital key printing kiosks in retail locations. Grey Interviewer: Dan Bennett
May 19, 2020
How did Dr. Shantanu Gaur blow up weight loss?
The challenge for Allurion Technologies co-founder, Dr Shantanu Gaur and his team was to invent a safe and inexpensive way for a gastric balloon to enter and exit the stomach. The solution was a true innovation in weight loss, the Elipse. You’ll hear how Dr. Gaur’s passion and perseverance led him to drop out of Harvard Medical School for a path of entrepreneurship. Grey Interviewer: Joey Scarillo
May 5, 2020
How does J. Ivy catch an idea?
J. Ivy is a poet, rapper, and spoken word artist whose creative journey began when a teacher assigned him to speak in front of a crowd. His love of language has led him down many paths, including Kanye West’s 2004 hit album, The College Dropout. You’ll learn what inspires J, what famous singer got their name from J, and you’ll get to hear him recite his own poetry live in the studio. Grey Interviewer: John Patroulis
April 21, 2020
How did Wesley Kang and Tanya Zhang find the right fit with Nimble Made?
Tanya Zhang and Wesley Kang are the co-founders of the men's fashion brand Nimble Made. They created a clothing brand focused on size inclusion for men needing a truly slim shirt. Hear how they launched from their apartment and what they learned on their road to entrepreneurship. Grey Interviewer: Karol Chang
April 7, 2020
What drove Sean McKenzie to the idea for Steereo?
Steereo Co-Founder Sean McKenzie is driven by music. It’s a drive that’s led him to a one-of-a-kind business solution for ride-share app drivers. The Steereo app is a music discovery platform used by drivers and compensates them for streaming music to their passengers. Find out how Sean came up with ONE solution for problems spanning across multiple industries and how that dovetailed perfectly into a win/win for everyone. Grey Interviewer: Kenny Gold
March 24, 2020
Was Bracketology a layup for Joe Lunardi?
Joe Lunardi has had a lifelong passion for basketball. A passion that has led him to his career in Bracketology at ESPN. Each year, he projects the NCAA Men’s basketball tournament field. His work is a culmination of sports, stats analysis, and a deep understanding of the game. In this episode, we’ll hear all about what inspired and led to Joe’s position within the world of college basketball, as a bracketologist. Grey Interviewer: Joey Scarillo
March 10, 2020
What inspired Melody Henderson to start The Curly Girl Collective?
Melody Henderson is a Brooklyn native, and the Creative Director, and co-founder of Curly Girl Collective. As the Creators of CURLFEST® – the largest natural beauty festival in the world, she and her co-founders are building a global community where women and girls of every shade, shape, and size can celebrate and be celebrated for who they are. In this episode, we’ll discover what inspired Melody Henderson to dream up such a powerful movement.  Grey Interviewer: Holly Williams
February 25, 2020
Where did Loren Hammonds find the inspiration for Tribeca Immersive?
Loren Hammonds is the Programmer of Feature Films and Immersive at Tribeca Film Festival. With over 15 years of experience in the film and entertainment industry, Loren oversees the curation of Virtual Arcade, a collection of incredible VR art, installations, and narratives. He’s made way for a world of virtual visually immersive art and experiences and created a space for artists to showcase this ever-evolving art form. In this episode, we’ll hear how Loren curated one of the greatest VR experiences in the world. Grey Interviewer: Dan Bennett, Worldwide Chief Innovation Officer
February 11, 2020
What made Diamond Dallas Page create the DDP Yoga program?
Diamond Dallas Page aka DDP began his legendary wrestling career at age 35. He was met with skepticism upon entering the wrestling world at his age but proved everyone wrong and triumphed within the sport. That is, until a spinal injury brought his career to a screeching halt. But just like he did before, he didn’t let this stop him. What began as an attempt to heal turned into the creation a one-of-a-kind yoga work out for people of all levels of fitness experience. In our season 2 premiere we’ll hear how DDP turned lemons to lemonade and created one of the most effective fitness plans today. Grey Interviewer, John Patroulis, Worldwide Chief Creative Officer
January 28, 2020
Announcing New Episodes!
Announcing new episodes of Grey Matter launching on Tuesday January 28th 2020 and will release every other Tuesday. 
January 16, 2020
Bonus: Matt Rivitz and the future of Sleeping Giants.
In Grey Matter’s first-ever bonus episode, our conversation with Sleeping Giants co-founder, Matt Rivitz, continues. The discussion ranges from free speech, to technology’s unintended consequences for media companies, to updating the terms of service for advertisers to meet their needs. Listen to learn more about Matt Rivitz and his journey in co-creating Sleeping Giants.  Grey Interviewer: Worldwide Chief Creative Officer, John Patroulis
November 19, 2019
Grey Matter: A Podcast About Ideas TRAILER
Season 1 of Grey Matter: A Podcast About Ideas is live, look out for Season 2 coming Winter 2020
November 19, 2019
How Did Matt Rivitz Create Sleeping Giants?
Matt Rivitz is the co-founder of Sleeping Giants, a social media activism organization that combats racism, sexism, and all hate speech in advertising and media. In our season one finale, we’ll hear how Matt has harnessed the power of creativity to make real-world change. Listen to learn more about Matt Rivitz and his journey in co-creating Sleeping Giants.    Grey Interviewer: Worldwide Chief Creative Officer, John Patroulis
October 22, 2019
How Did Mary Pryor Think of a Minority-Driven Cannabis Movement?
For Mary Pryor, a personal health focus drove an idea that’s become a national discussion. Amid the legitimization and growth of the cannabis industry, and all the positive potential for financial and medical health that comes with it, the co-founder of Cannaclusive shares her concept about how to elevate the discussion of why diversity is essential to the future of the business.    Grey interviewer: Graham Nolan
October 15, 2019
How Did Charlie Engle Think of
Some of the world’s best ideas come from physical activities: as you hone the machine that is your body, your mind is freed to make new connections. So it makes sense that during his run across the entirety of the Sahara Desert, Charlie Engle’s transcendent thoughts and global exploration led to the idea of Hear about his extraordinary trip, and the idea for a movement born of his journey.   Grey interviewer: Worldwide Chief Innovation Officer Dan Bennett
October 8, 2019
How Did Morgan Givens Think of the Flyest Fables Podcast?
Morgan Givens is someone who truly understands the transformative power of storytelling. Through the fiction podcast Flyest Fables, Morgan tells "hopepunk" stories with rich imagery. These audio adventures are tailored to children but enjoyed by just about everyone. Listen to learn more about Morgan and the inspiration behind building Flyest Fables.  Grey Interviewer: Joey Scarillo  **Program note: To celebrate International Podcast Day 2019 we are releasing this conversation a day early, on Monday Sept 30, we will return to Tuesday releases next week.** ztnqIccU0rqdgyPPOx1p
September 30, 2019
How Did Aaron Kinnari Invent the Meal Bar to Replace Coffee?
Faced with a daily routine of costly meal bars plus coffee, Aaron Kinnari – founder of FLT Bars – thought to combine them both into one clean energy recipe for improved health. We discuss how a simple idea, a willingness to expand skills, and the need to fuel change led to Aaron’s delicious, vegan entrepreneurial venture.    Grey interviewer: Global Strategy Director Holly Williams
September 24, 2019
How Did Tiffany R. Warren Think of a Forum for Diversity in Advertising?
Tiffany R. Warren had a moment of emotional epiphany that motivated her to unite an industry around diversity through ADCOLOR – which challenges creative industries to connect in stronger, more honest ways to create meaningful progress. Find out here how the emotion led to the idea, which led to seeking out support, which led to meaningful change.  Grey interviewer: Strategy Director Karol Chang
September 17, 2019
How Did Patrick Moberg Think of the Mobile Game Dots?
The idea behind the hit mobile game Dots might appear to be simple fun, but the concept that led to the phenomenon was rooted in artistic ambitions. Here, Grey talks to game creator Patrick Moberg about the aesthetic inspiration and the innovation environment that took the idea from a visual notion to an expanding game ecosystem.   Grey interviewer: SVP, Director/Social Media Kenny Gold
September 10, 2019
How Did Charlie Melcher Create a Community to Reinvent Storytelling?
Given the changing role of published stories in our modern world, Charlie Melcher had a great idea: what if a new community could elevate the way we tell stories, across any medium? Here, we talk to the Future of Storytelling founder about how his idea embraced collaboration, tech and innovation to create a new chapter for an established industry. Grey interviewer: Global Strategy Director Holly Williams
September 3, 2019
How Did Michelle Poler Think of 100 Days Without Fear?
The idea was: defy 100 fears in 100 days. The result was inspiration for a lot of people who didn’t realize how fear was a barrier to their happiness. How did this idea go from scary whim to a full movement? Michelle Poler – Keynote Speaker, Fear Facer and founder of Hello Fears – shares the genesis of her triumphant, life-changing concept. Grey interviewer: Strategy Director Karol Chang
August 27, 2019
How Did Toby Daniels Create Social Media Week?
Was the idea for the world’s premiere social media community and discussion forum conceived… at Burning Man? Toby Daniels – co-founder and CEO of Crowdcentric Media and Executive Director and Founder of Social Media Week – talks about how he thought up and then developed the idea for the industry’s foremost social media insights platform. Grey interviewer: Worldwide Chief Innovation Officer Dan Bennett
August 6, 2019
How Did Jess Davis Think of a Way to Help People Unplug?
In a world that is so wired, how does someone disconnect long enough to think up a platform for a more unplugged, conscious society? For Jess Davis, the founder of Folk Rebellion, the idea sparked during a vacation – and grew into a movement where she promotes slower-living and the more mindful use of technology (which we could all use these days). Grey interviewer: Worldwide Chief Innovation Officer Dan Bennett
August 6, 2019
How Does Cecily Strong Think of Her Funniest Ideas?
Week in and week out, actor and comedian Cecily Strong (SNL, Ghostbusters, the 2015 White House Correspondents’ Assn. dinner) thinks of hilarious ideas for characters and scenes… but how? We hear from Cecily about how the world and people around her inspire her writing and characters, and how the simplest, most obvious ideas can be the best ones when well executed. Interviewed by Grey Worldwide Chief Creative Officer John Patroulis
August 6, 2019