Grow an Online Business - A fun weekly podcast about how to start an online business for yourself.
By Aaron Jarrels
Grow an Online Business - A fun weekly podcast about how to start an online business for yourself.Apr 29, 2024
S5 E17 Season Finale: A Bold Pivot and New Directions
Welcome to the season 5 finale of "Grow an Online Business," a podcast documenting my journey in building an online enterprise. In this episode, I reveal a bold pivot for my YouTube channel and share my plans for the podcast’s next season.
During my journey, I’ve come to a crucial realization: The methods I’ve been using are not yielding the desired outcomes. This season finale serves as a turning point as I make a drastic shift toward building the Aaron Jarrels brand. In this candid episode, I discuss my new approach, balancing the methods I want to use against the results I aim to achieve.
Join me as I lay the groundwork for the future, share insights, and set the stage for the next chapter of my online business journey.
S5 E16 Boosting Engagement with Short-Form Content: A Dual Channel Experiment
In this enlightening episode of our podcast, join us as we delve into an exciting phase of our journey to YouTube success. Our host, Aaron Jarrels, shares his latest experiment in leveraging short-form content to enhance viewer engagement and drive traffic across multiple channels. With a focus on his established 'Aaron Jarrels' channel and the entrepreneurial-themed 'Grow an Online Business' channel, Aaron unpacks the strategies behind his content adaptations.
This week, Aaron has introduced dynamic changes, including adding catchy music and eye-catching on-screen text, aiming to see how these elements affect viewer interaction and channel growth. He provides a candid look at the initial results of this experiment, discussing what's working and what isn't.
Listeners will gain valuable insights on the effectiveness of short-form content in different niches, the impact of audio-visual enhancements, and practical tips on how to apply these tactics to their own digital content strategies. Stay tuned as Aaron promises to report back on the tangible differences these adjustments make, providing a data-driven approach to content creation on YouTube.
Whether you're a budding YouTuber or a seasoned content creator, this episode is packed with actionable advice and real-world examples that can help you make informed decisions about your content strategy. Join us to learn, adapt, and grow in the ever-evolving world of online video.
S5 E15 Derailed and Shifting Content
Thanks for sticking around long enough for me to make this new episode. I have had a difficult couple of weeks. I did not make any effort to work on my podcast or my YouTube channel for the last couple of weeks.
I have not given up, just realized that what I was doing had stopped working. I didn't know what else to do, so I needed a couple sets of eyes on my channel and what I needed to do differently.
I am happy to announce that I have a new direction and focus for the next couple of videos. We are going to run some new tests and see if the ideas pan out.
Please let me know if you have any advice, or experience with these type of issues.
Check out the YouTube channel for the podcast: https://www.youtube.com/@GrowAnOnlineBusiness
S5 E14 Monetized at last!
In this episode I talk about getting monetized and becoming a YouTube Partner.
I also think I found out how to grow the channel faster. It's an experiment I am running and will clue you into the results as they are seen.
Check out the channel here: https://www.youtube.com/@aaron.jarrels
S5 E13 Celebrating Milestones - 94 and Counting!
Welcome back to our latest episode of the Grow an Online Business podcast! Today, I'm thrilled to share some exciting news about a project that's close to my heart. We're talking about my new YouTube channel, which has just hit a remarkable milestone of 94 subscribers!
In this episode, I dive into the journey of starting this channel, the challenges faced, and the strategies that helped me reach this point. We'll explore how consistent content creation and engaging with our growing community have been key to this success.
But it's not just about the numbers. I'll be sharing some personal stories, the inspiration behind my videos, and how this experience has been a learning curve for me. Plus, I'll give you a sneak peek into what's coming up next on the channel.
And here's where you come in! If you haven't checked out the channel yet, now's the perfect time. Head over to https://www.youtube.com/@aaron.jarrels and see what we've been up to. Your support means the world, and who knows, you might find something that resonates with you!
So, tune in, get inspired, and let's celebrate this journey together. Don't forget to subscribe and share your thoughts in the comments. Every bit of support fuels our journey to the next milestone.
S5 E12 Good and Bad
Yes, things are going, both better than I expected, and not as well as I'd hoped.
I am only 8-10 weeks into my YouTube channel journey and I already have 74 subs. 150 watch hours and 35k views.
I am hoping to have another viral video soon and jump my channel authority higher.
Come along with me on the journey.
S5 E11 69 Subscribers and growing
In this episode I talk about how the new year is starting off. I have had some trouble with my microphone and cameras this week, but I'm back up and running.
Check out the behind the scenes GAOB channel here: https://www.youtube.com/@GrowAnOnlineBusiness
Check out the Official aaronjarrels Relationship channel here:
https://www.youtube.com/@aaron.jarrels
S5 E10 My First Viral Video!
This episode I talk about the channel and the progress that I have made toward growing a successful YouTube Channel. I go over the tactics and techniques Srijan (from EVF) and I are using to get noticed by the algorithm and viewers. Here's the YouTube Channel I am working on for the podcast: https://www.youtube.com/channel/UCWWmB-jqu3UpidHiot9ae-Q
S5 E9 Skipped a video upload and felt it
Ever wondered about the ripple effect of missing a video upload? In this episode, we delve into the curious case of 'Skipped a Video and Felt It.'
Join me as I unravel the mystery behind my plummeting views when a scheduled video was skipped and the surprising surge in watch time upon uploading the next one.
Discover the intriguing dynamics of audience engagement and the fascinating insights into consistency versus content impact.
Tune in as we explore the hidden nuances behind the numbers and uncover the power of timely content in the digital sphere. Check out the Grow an Online Business YouTube here:
Check out the channel I'm building on the podcast here:
S5 E8 Going Better Than Expected!
This episode dives into the exhilarating launch phase of a YouTube channel.
Reflecting on the initial two-week period since its inception and launch, this episode joyously unveils these exciting milestones: uploaded 5 engaging videos, a commendable 167 listens, and a blossoming subscriber base, now supporting 13 dedicated followers.
This success story attributes much of its triumph to the invaluable assistance of Srijan, an indispensable collaborator from Elite Video Framework. Tune in for an inspiring narrative of early triumphs in the YouTube Channel growth, offering insights and motivation for aspiring online entrepreneurs.
Check out the channel here: https://www.youtube.com/channel/UCWWmB-jqu3UpidHiot9ae-Q
S5 E7 The channel is launched!
This season, I've meticulously chronicled my leap into the YouTube universe, capturing every raw moment, every pulse-pounding second from inception to success.
Imagine the anticipation, the exhilaration, and yes, the nerve-racking tension as I hit the 'publish' button on my inaugural video. Today marks a mere 18 hours since the birth of my channel, and the silence is deafening – not a single view yet.
Join me as I navigate the uncharted waters of YouTube, baring my soul, grappling with excitement, and wrestling with the relentless waves of anxiety. It's an unscripted narrative, an unfiltered peek behind the curtain of entrepreneurship, where success hangs on every view, every comment, and every subscriber.
But fear not! This isn't just a podcast; it's an invitation. Dive deeper into my journey by tuning in to "Grow an Online Business" on YouTube for exclusive behind-the-scenes revelations. Let's uncover the truth about what it takes to thrive in the ever-evolving world of online business.
Don't miss out – join me on this exhilarating ride, witness the struggles, celebrate the victories, and let's craft success together.
Here’s the link to my new YouTube page: www.youtube.com/channel/UCWWmB-jqu3UpidHiot9ae-Q
S5 E6 Teamed up, filming in progress, editing underway
Welcome to Season 5, Episode 6 of "Grow an Online Business:
Unscripted Chronicles."
In this exciting season, we're taking you on a behind-the-scenes journey as we gear up for the much-anticipated launch of my online business this time around as a YouTube channel.
The cameras are rolling, I am hard at work, and the editing process is in full swing. It's all hands-on deck as we bring you the raw, unfiltered process of creating content that will strengthen romantic relationships.
Join us as we provide a sneak peek into the making of our upcoming videos, share insights on the topics we'll cover, and reveal our strategies for bringing love and connection into your life.
The launch is right around the corner, and we can't wait to share our mission with the world.
So, if you're ready to enhance your romantic relationships, stay tuned and get ready for the magic that's about to unfold.
Subscribe now and be part of this incredible journey!
S5 E5 Time to Get Rolling
In this episode my wife and I have decided to keep going. I am taking on another job in order to cover the costs of hiring an editor to make the videos the highest quality I possibly can. I am going to start within the next few weeks creating the content for the channel.
S5 E4 Big Choice to Make
In this episode I am at a place in my life where I feel like I need to make a choice. I either get myself a guide and some help to assist me in my journey, or I give up the dream of entrepreneurship.
S5 E3 Set Back
In this episode I will explain why I was unable to make any forward progress this week.
I should be able to get up to speed within the next few weeks. I am also hoping to have a few of the videos on the new channel. Oh sure, I am giving myself permission to do it poorly until I can get better at it. But I must get started if I ever plan to get better. Thanks for joining me on this journey. If you are enjoying this podcast, please rate it wherever you do that. If you know someone who might benefit from what we are doing or might enjoy my ramblings, please share the podcast with them, thanks.
S5 E2 Setting up for filming
In this episode I go over the two different filming scenes I set up for the two playlists I am working on.
I also let everyone know about the YouTube channel I put together for Grow an Online Business. That is where you can watch the uncut video footage of the podcast as I record it as well as the video journaling, I do each week when I need to talk to someone about what I am working on.
I express my excitement when I win at something and my disappointment and the lesson I learn when things do not go the way I had planned.
Here is the link to the Facebook Grow an Online Business page.
Here is the YouTube channel for Grow an Online Business.
S5 E1 Getting Ready to Start the YouTube Channel
This season is going to be a little bit different. I am going to be documenting my journey of trying to start a YouTube Channel. Oh yeah, this season's online business is a YouTube channel.
I will be documenting the journey in this podcast as well as on the new Grow an Online Business YouTube channel. I will be posting video of me recording the podcast each week in its raw form. Yes, you thought the audio was raw, it's worse before I edited it.
Follow along as I attempt to start and grow a YouTube channel from negative traction to 10,000 subscribers in 6 months.
S4 E9 Wrapping up the season
S4 E8 Getting ready to use Pinterest and YouTube
This week I touched on the idea of using the other two biggest evergreen search engines Pinterest and YouTube. I need to drive traffic to my customer journey.
S4 E7 A Very Late Episode
This was a very late episode. I was tied up doing many things that I touched on in the podcast. There are some exciting things happening.
S4 E6 A short week
This week was a short week in both progress and time. I was able to get the Gravity Forms plug in added to my website, but did not finish the assessments. There's always next week.
S4 E5 Another tough week
In this episode I go over the small victories and touch on the coffee subscription. I also inform the listeners about the Minding Your Business Podcast Mastermind cohort we are accepting applications for. If you are interested check us out here: https://www.facebook.com/groups/mindingyourbusinesspodcast
S4 E4 Starting my Value Ladder or Customer Journey
I am working on one of my courses for the journey.
S4 E3 Getting Started Again
This is what I plan to do this season.
S4 E2 We are Regrouping
Let me start off by saying thank you to all of our listeners and supporters. I have had a great time doing this podcast this last year. But now for the exciting news: We are getting ready for an amazing Season 4. We are getting ready to rebrand the podcast and take this thing to a whole new level.
Stay tuned for our return to the podcast in November 2021. We are taking the next month off to regroup and prepare for the next big thing. We are excited to be relaunching the Podcast as the Build Your Online Business Podcast.
Please stay tuned for the website address for the newest evolution of the brand and business. We are hoping to help more startups and first-time online business builders in 2022.
For now, you can visit our FB Group at Grow an Online Business
S4 E1 Not What I thought
This is not what I thought I was going to be launching for season 4. Season 4 is going to be a transition season for documenting the process of converting Grow an Online Business to Build Your Online Business. Each week I/we will be discussing the progress, process, and steps we go through while we transition and relaunch the business in its new form.
We are so excited to be able to give everyone the birds-eye view of us putting together, organizing, and expanding the brand. Please come back each week and share this with everyone you know who could benefit from the podcast or our mission.
Find us on Facebook at Grow an Online Business
S3 E13 GOAB Season 3 Wrap-up
This is the final episode for season 3 of Grow an Online Business. We have big plans in the works for next year. Watch for the first evolution into BYOB Build Your Online Business. As we continue to grow, we want to continue to keep the personal contact with our group members, listeners, and fellow online business builders. We will be launching our new BYOB website to give you easier and faster access to hardware, software, tips, walk-throughs, and answers to the questions you have about building your own online business.
S3 E12 Brainstorming
Never Stop Brainstorming
The power of brainstorming cannot be oversold. It is how new ideas are brought into reality. You can brainstorm by yourself, but some of the best ideas come from groups of people because of misheard ideas and spurred concepts from seemingly bad ideas.
For those who are looking for a little help brainstorming, we are going to do a little bit of online live help for a few of our listeners and group members. We are growing our group on Facebook. Come by and check out the Grow an Online Business Group.
Week Ending Report
I am having trouble with my GA. It has 2 of my websites crossed. It shows views on pages from a different website. I am guessing that it is down anyway, but I am not even going to post the numbers this week. I am going to try and get it straightened out this week. Come give the webpage a look at Broken Moon Media. I would also like any help with topics for using media to grow your business that you would like to read about.
S3 E11 Coffee Subscription Launch
The Coffee Subscription launch is all set for Aug 15th. It has been a fun journey watching as CJ and his team put together a coffee subscription business. It is finally ready to ship and deliver it's first batches of fresh brewed coffee.
Tasty Sample:
I was privileged enough to get a small sample of the first tester batch of coffee. It was smooth and rich without any acidity. It was fresh and fruity with deep flavor without having to be burnt. It was a welcome change from the swill I have been having to drink. I am looking forward to getting it freshly delivered every two weeks.
If you have been listening this season then you are aware of the coffee subscription business we have been following this season. It is almost ready. Be sure to check out the website here at Roast of the Week.
Week Ending:
Strangely this week was much better- Users up 9.1% to 36, Sessions consistent at 39, Bounce Rate up 46.2% to 48.72, Session Duration up 49.2% to 3m-39s. I am not sure I believe this increase is accurate, but here we are, I'm just reporting the numbers. I'll keep you posted. Check out the site for yourself at Broken Moon Media.
S3 E10 How to Use Your Website
Having a website is not enough, you need to know how to use your website to make money. We sometimes forget that a website is a tool for leading people. We need to keep it working and directing people where we are trying to send them. Either in a effort to help them, teach them something, solve a problem, or whatever.
Keep in mind the purpose of your website.use it for what is is for. Be sure to add content to it and keep the pages current, up to date , and all links working properly. SEO is an ongoing effort. Each time the algorithm changes, you need to adjust your site to keep it search engine friendly.
Week Ending:
What a dismal week. Google Analytics has changed the way they measure things, so there is no comparison by percentage of week over week. That being said, I only got 7 to the site this week, and average engagement time dropped to only 17 seconds. It seems I am being punished for something I didn't do. But that's the way things go i guess. I'll try harder next week.
S3 E9 Make Better Decisions
How to Make Better Decisions
making decisions can be difficult. Having a system to make things easier is a must in today's world. We can spend too much time deliberating over decisions that could be easy. Find out how easy making decisions can be with this ingenious technique.
2 of 3 Means Go!
By having two of the three deciding measures, you can quickly make decisions. The art of deciding is important. The most successful people do not waste time deliberating on what to do, they make a decision quickly and give it their best. The truth is there is no way to judge a decision before it is made. The results of the decision are often how we judge ourselves and our decision making ability.
Successful people however, decide quickly and if they fail, they consider it a lesson, if they succeed just another feather in their cap. When you must make a decision, there are three possibilities,the first is you choose wrong. The second is you choose the best answer. The last is you take so long to decide you either do not choose anything at all or by the time you do choose either answer is about the same.
The Early Bird Gets the Worm
Have you noticed that it seems that the most successful people make snap decisions. The reason is very often, they have a fast way to come to a choice. The new technique should turn you into a rapid decision maker, and guess what, you will make better choices every time. So much of life is confidence, as you begin to choose faster you will become more confident in your choices. This will make choosing become easier, and you will be less emotionally attached or invested in your choices. So even when a choice did not result in the best case scenario, you won't mind near as much as if you had invested a lot of time and effort making the decision.
Week Ending
Not too bad this week. Not great yet, but I'm confident that the site will settle in and traffic will increase. Users stayed the same this week 17, New Users increased 6.6% to 17, Average engagement time went up 923.3% to 51 seconds. I still have not put much time into the site, I did add a couple backlinks to the website, but no new articles. Check it out at Broken Moon Media.
Come Join the Fun in Our Facebook Group
The Grow an Online Business FB group is a great place for us to answer any questions you have about growing an online business. We are also doing some listener appreciation things there, so come join the fun.
S3 E8 Landing Pages
Landing Pages are where your first impression is often formed. Learn how to use landing pages to build your website the right way.
What are landing pages?
A landing page is the spot where different people land on your website either through an ad, or other promotional shared link. They allow you to give the specific message to the visitor you intend. You can have different landing pages depending on the offering you are presenting to your visitor.
A landing page sometimes called a sales page is where you share with the visitor what you want them to know. You may be looking to schedule meetings. You may be selling a product or service. But whatever you are doing you can give the specific details in the best way for the visitor. This is also a great way to test which landing page works best for you. You may make two different landing pages and run a split test, with the two pages being sent to half of the ad recipients.
Week Ending:
This week was up and down. Users up 41.7% to 17; New Users up 33.3% to 16; But Average Engagement time down 43.8% to 5s. I am getting no return users. In fact only 4 return users since May 30th. I need to add new articles I guess. I would like to add more content, I have just been spending most of my time working on my other sites. This site gets very little added to it beyond the podcast uploaded weekly.
Check it out at Broken Moon Media and jump over to the FB Group "Grow an Online Business"
S3 E7 When Life Gets in the Way
Yeah, this one's a few days early. The key to your online business is to keep consistent when life gets in the way. This was a very busy and difficult week. CJ was tied up as was I. We were not able to do the podcast this week like we had planned.
Life got in the way this week. I do not like when life gets in the way, but the key is to stay consistent and keep going. It is easier to steer a moving ship than a still one. Be sure to do something in your business every week no matter if life gets right in your way. Things will inevitably go wrong and be more difficult that they need to. But do not let that stop you.
If you are looking for a group of likeminded people who are all working on their online business together, come over to the Grow an Online Business Facebook Group. We would love to have you join us. We are looking for more engaged members who aren't afraid to ask questions.
Week Ending Report:
I honestly don't know. I was too busy this week to check it. I am not ashamed to say I was tied up, only had limited time, and decided to use it to shoot videos rather than check up on the analytics. Something had to give, this week it was that. Sorry, check back next week. Or head over to the website at Broken Moon Media.
S3 E6 Side Hustle Advantage
The Side Hustle Advantage
If you are just starting your business and can never find enough time or money because you are starting out as a side hustle rather than a full-time gig, listen up. Here are some of the many advantages to starting out as a side hustle.
CJ Jolliff jumps right into the heavy stuff in this discussion about the advantages of your online business starting out as a side hustle. He gives personal examples as well as some from his clients.
If you haven't been listening long you may not have noticed that this season, I have a partner in crime. CJ Jolliff has joined the Grow and Online Business Crew. We are trying to give you all the tips, advice, and techniques you could possibly need to get yourself an online business going for yourself. Be sure to join us in our Grow an Online Business Facebook Group. We do live Q&A's as well as posting other tips. Be sure to ask anything you want in the group and have your questions answered. We look forward to chatting with you there.
Week Ending Report:
As for this week, it appears that everything is down this week. Users are down 18.8% to 13 the new users are down 20% to 12 and average engagement time down 32.5% to 43s. That stinks, but I'll just keep you posted.
Feel free to check out the page yourself at Broken Moon Media.
S3 E5 Add Courses to Your Website
Add Courses to Your Website
Are you thinking you want to add courses to your website? You won't want to miss this episode. Aaron Jarrels and CJ Jolliff go over some of the best practices and ways to add a course or training to your website. You do not have to spend hundreds or thousands of dollars if you use a simple plugin for your wordpress website.
I never thought talking business would be so much fun. I have really enjoyed having CJ join the Podcast and the Grow an Online Business Team. He has agreed to begin doing live podcasts via video on our Facebook Group page. So be sure to drop by, ask questions, and join in the fun.
Week Ending Report:
It looks like things on my Broken Moon Media Website this week were not the best, but things are slowly getting better. Users down 36% to 16, New Users down 34.8% to 15, Average engagement time is up 2,368.8% to 1m 04s. That means the ones that are getting to the website are finding what they were looking for, so that is good news.
Plus my organic traffic was better this week than last, according to search console, 6 organic clicks, and from GA4 I had an increase in organic visitors; 4 this week over 3 last week. As far as queries, or keywords I am down to 203. But I showed up for affordable SEO agency and affordable SEO companies this week, as well as how to make money blogging for beginners.
S3 E4 The ROTW Updates!
This week CJ and I go over the ROTW updates. A few weeks ago we discussed his newest venture into subscription based businesses "Roast of the Week. He shares an inside look into what he and his partners are up to in order to start this subscription based business as lean as possible.
Also we would love to hear from you in our Facebook Grow an Online Business Group. Please follow the link and join so we can connect.
You can also leave us a voice message, and have you question played on air with us and we will answer it. Here's the link to leave us a voice message: Voice Message Aaron and CJ at GaOB.
S3 E3 Story Branding Your Website
Why is Story Branding Your Website so Important?
People do not buy really buy products. They buy the story behind the product. When you buy a lemonade from a machine $0.50 feels like too much money for what you bought. But have you ever considered that paying $2.50 for a tiny little lemonade from the the child's stand at the corner makes you feel good for supporting your entrepreneurs? Why I will often buy the lemonade and not even drink it, it's not about the lemonade, it's about the story the kid has, by setting up a stand and working hard, I want to support him or her.
Do You Have a Clear Story?
Your story should be a clear message, your potential customers should know who you are, and why you are selling what you sell. If you can win them over with your story, your price becomes secondary. I spend more very often with brands I like rather than purchase cheaper products from brands I do not like.
Is it Discernable on your website?
In the first few seconds your potential customers should be able to see you have a unique proposition, story, or reason for selling what you sell. If not you are just a me too business and in that case you simply need to be the cheapest. Being second cheapest is not a compelling advantage in the marketplace. If you cannot win on price, you must win with your story.
Is it Consistent Across all Media?
If you use social media, advertising, a website, or other marketplace for selling your goods or services, your message needs to be the same across all forms. So that when your potential customers or clients tell others about you they do not get a completely different impression of you from you if they use a different media to find you.
Week Ending for my Website:
This week was not great for traffic. New visitors are down, and they are not staying long. I am going to have to change up my strategy. i think I am going to have CJ take a look at my website and give me some pointers to make it better.
Check it out here: Broken Moon Media
Be sure to join the Facebook Group Grow an Online Business because we are going to be doing some live Q&A videos for our group members.
S3 E2 Online Website Hosting Options
Online Website Hosting Options with CJ Jolliff
In this episode I discuss online website hosting options in a interview CJ Jolliff from Infini Systems and Infini Sites. He discusses the difference between having a "hands off" and "hands on" approach when hosting your website.
A hands on approach is where you as the website owner wants to get in and build out your own website using their intuitive builder. This gives you a real time opportunity to get your hands dirty building a website, but maintaining the professional service that hands off hosting is known for.
The hands off approach to having your website hosted is having the professionals there to build, update, and change your website without you needing to know how to do any of it yourself.
Something you may not have considered: sometimes you have more time than money, so learning to build out your own website makes sense, but if you have no time, then it makes more sense to have others do what they are god at, and that way you simply focus on what you do best.
In Season 3 of the Grow an Online Business Podcast, I am hoping to get CJ Jolliff to co-host the podcast with me every week for the entire season. Now is the time to submit your questions and get them answered. Jump over to the Grow an Online Business Facebook Group Page and post your question. He has agreed to join me for a few "live" Q&A sessions on the GaOB FB Group Page.
Week Ending Report:
This week, according to GA4: my users were up115% to 41, new users were up127% to 41, but my average engagement time dropped 85% to 01s. So that was a mixed bag.
Google Search Console: shows my impressions slightly increasing week over week, and my keywords still decreasing. I am now down to 284 words last week. My average position for the keywords is 50.7 That puts me around page 5 or 6. Not great yet for driving traffic, but if I can continue to creep up, it is only a matter of time before I can hopefully hit page 1 for some keyword.
I would like it to be a keyword in one of my affiliate articles.
In other news, I lost my Amazon Affiliate account. It said I had not made enough sales in the allotted amount of time. That was a personal blow to my pride. But as I told you before, you will hear about the wins and loses. I am hoping to share a win soon :)
S3 Launching a Subscription Based Business
Launching a Subscription Based Business Online with CJ Jolliff
In Season 3 we are departing from our old format for a new look at how to grow an online business.
This Episode is an interview with Christopher CJ Jolliff. We had so much fun doing this episode, I am considering asking him to co-host the podcast.
CJ discusses the preliminary build up to the launch of his new business. I am specifically looking forward to when it launches.
Check out his newest website here: Roast of the Week.
Check out Broken Moon Media
Join us in the Grow an Online Business Facebook Group for live Q&A coming soon!
S2 E21 Variety Seeking Behavior
The Consumer Behavior Series
Part 4 Variety Seeking Behavior
When consumers buy a new product, not because they were dissatisfied with the last product they purchased, but they want to try something new all the time. These are buyers that are great one time purchasers. They do not make great long term clients or customers, as they are always looking for the latest trend, fad, or change of pace.
Week Ending
This week was not a great week for my website. While my keyword total continues to lower, my CTR keeps climbing, but the total impressions are down. I should probably review the keywords I am trying to rank for and make some adjustments.
Check out the website for yourself at Broken moon Media
Please check out the Facebook group at Grow an Online Business
S2 E20 Habitual Buying Behavior
What is Habitual Buying Behavior
Habitual buying behavior are purchases characterized by uninvolved buying patterns. Consumers are not as concerned by the specific brands, but habitually buy the product type.
Think bread or cereal from the grocery store. If your favorite brand is not there, you'll often buy a different brand as long as it is the type of bread you were looking for, sourdough, wheat, white, french loaf, etc...
How to use habitual buying behavior to sell more products
When customers just want to buy the type of product you can have mimicking packaging, for in store sales, but it is easier to rank for the search term that people will use when trying to purchase the type of product online.
Examples:
If you are selling snail killer- write a great article on best box of pellets to shake over flower beds.
If you are a plumber- write articles on how to replace a hose bib, how to stop a leaking pipe, how to change a faucet, etc...
If you sell coffee beans- write great articles on why the degree of roasting is as important as the bean origin, using best flavor coffee bean as a keyword.
Week Ending:
This week was interesting, I a still all over the board with the terms I am ranking for. My site has not yet begun to rank very high for any of my targeted keywords. I'll keep you posted as the site matures.
Please join the conversation on our Facebook Page Grow an Online Business
And check out the website at Broken Moon Media
S2 E19 Dissonance-reducing buying behavior
Dissonance-reducing buying behavior
This is the second episode in the four part series on consumer behavior. Dissonance-reducing buying behavior is when your customers question their decision after purchase. They will look for evidence to prove they were right and made the right decision.
Be sure to put enough information on your webpage, your ad, your copy, your group, wherever your clients get information about you, your product, or service.
Week Ending Wrap-up
This week I found that I am still having my keywords narrowed down and I am to the weekly count of 124 words. My average position is around 47-49% so I think that will continue to get better. Not to mention my impressions are on a slight arch upward. Let's hope that holds steady for a little while.
Please check out my Facebook Group and leave me a comment to let me know how I'm doing with the podcast.
S2 E18 Complex Buying Behavior
#1 of the four types of consumer behavior: Complex Buying Behavior
We are starting a four part podcast about consumer behavior. We are going to dive into the 4 types of buying behavior you need to be aware of. How you can use your knowledge of the types of buying behavior to adjust your marketing approach. Be sure to subscribe to the podcast to not miss any of the four behaviors.
This week we discuss Complex Buying Behavior. This is when buyers are considering expensive purchases that are infrequent. Think car, boat, house, hot water heater, etc... Customers are much more directly involved in the research process. They want to be sure they are getting a good deal, they have all of their questions answered, and believe they are making a smart choice.
Be sure to answer all of the customer's concerns, questions, and road blocks. Give your potential customer the ability to feel good about their purchase. Make sure the product is worth the cost, and the cost should hurt just a little. In truth the customer will value it more that way. We will discuss the psychological principles about why in a later podcast.
Week Ending for the Online Business
Little happened, this week, but there were slightly more organic traffic leads sent to the website. The site needs more time to ripen or mature. We will check back n it next week.
Be sure to Check out the website for yourself at Broken Moon Media
Come give us a holler at Grow an Online Business on Facebook
S2 E17 Time to Grow
Is it time for you to add another person to your business? Is your business needing more time and effort than you can afford to give it? Is it time to grow?
There are many things to consider while you are thinking about adding another person to your business. There is how you hire them to help you, such as an employee, contractor, part-time gig helper.
You also need to really think about what you are going to have them do. Don't just hand them the jobs you do not like.
You need to make a schedule list. It should have all the tasks on the list with ways of marking how important the task is, what type expertise is needed, and how much time it takes.
You may find after making the list, you just need to rearrange the tasks to get them all done. You may also find that you already need two people to help you, because there were more things being missed than you thought.
Be sure to remember to stay in your skill pocket. You may know how to do many f not all the other tasks, but be sure your primary function and tasks are within your skill pocket. Let others do what they do best, so your business works as a well oiled machine.
Week Ending Report:
Okay, this week was slightly better, although I am still not seeing as much growth as I would like. I will keep you posted.
S2 E16 Increase your Network
Increase Your Network to Increase Your Business
To increase your network you need to do a few specific things:
1. Identify all of your different networks. Too often we believe we only have one circle of influence, as it turns out most people have between three and seven different circles of influence. You need to identify yours and give them labels or names.
2. Have a clear understanding of your customers/clients. Identify what/who your potential leads are, what they like, what they spend their money and time on, what they are missing, and what they are having trouble with.
3. When you figure out where they spend their time, join the groups, clubs, or places they go to for information on the topic you are looking at selling, servicing, or offering assistance with.
4. Make new connections, new contacts, and new network leads. Most importantly, make new friends. (People do not care about how much you know, until they know how much you care).
6. This allows for "Soft Introductions" to your product or service. Listen to find out why this is so important.
This information works with all types of business. Most business vehicles work most smoothly when networks of people are talking about them. If you are involved in trying to grow a network for your network marketing business and are interested in making it as easy as possible to grow quickly check out the network fundamental education training membership at aaronjarrels.com
Week Ending Successes and Failures
This week as well as the past 4 weeks are slipping a touch. Except for the crazy one day anomaly in Google Analytics on March 22 that showed a 2600% increase in organic traffic from the word moon. On March 22 I was in the number 3 position on Google for the word moon. Being in the top three positions for the keyword you want would mean a substantial increase in traffic to your website.
Be sure to leave me a message on my Grow an Online Business Facebook Group or visit my website at Broken Moon Media
S2 E15 Part 3 of 3 How to Increase Business Revenue
In part three of this three part series on how to increase business revenue, we discuss the process of increasing customers. It may sound obvious right? but all to often we forget to go after new customers by asking our existing customers to bring us new clients or customers. All too often we thing standard advertising is the only way to attract new customers.
There are alternative ways to pay for advertising besides just paying for google ads or social media ads. Take a hard look at who your customer base is and ask yourself where are they spending time? Who is an influencer in their circle? Who might they listen to? You may be able to get an influencer to share your product or service for only a free sample and an affiliate link. That way you are only paying for the customers that they send to you not just for them mentioning your business or service.
In the previous episodes we discussed the other ways to increase business revenue by making hard choices that you can act on, but this week it is much easier, you just need to decide where you are going to spend your advertising budget, and what that budget is going to include.
We will take a look at how our website business is doing after taking off three weeks to allow google to settle after trimming down the keywords my website was showing up in search for. The average search placement is creeping up and so is my CTR. I hope to have good news to share next week.
Until then come see the new face of Broken Moon Media and please check out the Facebook Group Grow and Online Business where we discuss all the tips, techniques, and advice you need to build an online business for yourself.
S2 E14 Part 2 of 3 How to Increase Business Revenue
This is the second part in a three part series on how to increase your business revenue. This episode we discuss and dive into the concept of selling more frequently by using subscriptions. Customers often forget to buy your product or service. Give them the opportunity to receive your product or service every day, week, month, quarter or however often you sell your things. People will appreciate not having to remember.
Be sure to listen to the other two episodes to find out more ways to increase your business revenue. As for the weekly business review, we are giving the website and google a few weeks to settle after the last algorithm change. Like always please share this with your friends, like, and subscribe!
Thanks. Visit the website for more at Broken Moon Media and join our Facebook Group
S2 E13 Part 1 of 3 How to Increase Business Revenue
Customers like to pay more for things they want. They only like discounts on things they do not want but feel they need. So if you are selling something (your product or service) that is something that people want, you can charge more for it, or give them additional ways to spend more with you on accessories, add-ons, or upgrades.
Be sure to listen to the next two episodes to find out more ways to increase your business revenue.
As for the weekly business review, we are giving the website and google a few weeks to settle after the last algorithm change.
Like always please share this with your friends, like, and subscribe! Thanks.
Visit the website for more at Broken Moon Media and join our Facebook Group
S2 E12 The Importance of Branding
This episode covers the importance of branding your business. You should spend an appropriate amount of time figuring out what the message is you want to portray to anyone who sees your brand, logo, or marketing that do not know who you are. The font you choose, tells the reader something about you as does your choice of colors. Take a few minutes to look at the logos of the top companies in the world, as well as those of your competition, see which has the strongest appeal, and be sure yours is at least as good or better, (more on point with the message)
For more on this topic be sure to read this article: Branding and Why it is Important.
This week was another win, although the numbers were down just a bit. Oh! and please let me know what you know about how to crack the algorithm on Pinterest. I have been struggling with it for months now and have not figured out how to get any real traction with any of my pins.
Be sure to join the conversation in our Facebook Group.
S2 E11 Small Surprises
There is an enormous value in giving away small surprises. A small surprise can be something as simple as having your shipping upgraded for free overnight shipping. It can be something as thoughtful as a handwritten thank you note on the packing slip. Even placing a free sticker of your brand inside the package can go a long way toward fostering the relationship between you and your customer. Because of surprise reciprocity, customers will be so impressed with and happy about being surprised, they will feel almost indebted to you and fill in an online review, share with a friend how great your company is, or even continue ordering from you.
Repeat customers are made by making customers happy, and a nice little surprise can do just the trick. Be sure you try to surprise your customers.
Last week in business: Google is continuing to trim down the keywords my website ranks for. The traffic is down, but the quality of the customers seems a little bit higher. The people who land on the articles are taking the time to read them.
But that brings me to my plan for next week. I need to add calls to action on each page and at the beginning of each article. I noticed that while the organic traffic is coming to the website, they are not necessarily going any deeper into the site. My goal is to get them to give me their email, and I do not have good enough offerings or calls to action to convince them to sign up for my email list. That is what I will be working on this week.
Check out the changes to the website here Broken Moon Media
Please come visit the Grow an Online Business Facebook Group and drop me a comment on the Tune-in Tuesday of this week's episode, or PM me and let me know what else you would like to hear me go over on the podcast. If you are interested in being interviewed as a business owner, let me know that as well.