The B Better Podcast
By Tim Jones - That B Corp Bloke
#103 Measuring What Matters: Chris Bolman on Impact Tech & B Corp Reporting
In this episode, we sit down with Chris Bolman, founder of Brightest, to explore how technology can simplify, scale, and strengthen impact measurement for B Corps and beyond.
The Brightest Origin Story – Chris shares how Brightest came to life, built from a practitioner’s mindset to create a user-friendly, functional tool for impact tracking and B Corp reporting.
Making Impact Measurable – Why many businesses struggle with impact data and how Brightest helps them track, analyze, and improve their sustainability performance.
Building for Real Use, Not Trends – Chris discusses the pitfalls of trendy software and how Brightest avoids them by focusing on real user needs—making it easier for B Corps to manage their ongoing certification and ESG reporting.
Lessons from 20 Years in the Game – From startups to scaling businesses, Chris reflects on the highs, lows, and key moments that shaped his journey.
The Future of Impact Tech – Where technology is headed in the B Corp and sustainability space, and how companies can better align their operations with their purpose.
This episode is packed with insights on impact measurement, purpose-driven business, and building tech that truly works—one for B Corps and changemakers alike!
#102 Stripping Down Waste: Anita Spiller on True Earth & Business for Good
In this episode, we sit down with Anita Spiller from True Earth, a Canadian B Corp on a mission to eliminate plastic waste and rethink everyday essentials.
The Birth of True Earth – Anita shares the story behind True Earth’s eco-strip laundry detergent, designed to reduce plastic, water, and weight in household products. What started as a small launch quickly exploded, with the perfect timing of COVID driving demand for sustainable alternatives.
Impact at Scale – True Earth set out to donate 1 million loads of laundry detergent to those in need. They’ve now donated over 50 million loads—a testament to their deeply embedded purpose.
Progress vs. Perfection – We discuss the challenges of making the right (but harder) decisions as a business that wants to do good, and how True Earth has built impact into everything they do.
Anita’s Unique Journey – From a background in social services and ministry to sales and PR, Anita opens up about her path from corporate life to purpose-driven work, and how her upbringing shaped her passion for social justice and sustainability.
The Bigger Picture – We talk about values, spirituality, and community, and why a lack of connection to these things is holding people back from creating positive change.
The B Corp Effect – True Earth has embraced the B Corp philosophy, not just in certification but in the way they operate. Anita also shares how the company has built strong connections with other B Corps across North America.
This episode is a must-listen for anyone passionate about sustainability, business for good, and rethinking the way we consume.
#101 Embracing Indigenous Wisdom: Helen Paul-Smith on ŌKU's Journey with Native Plants and Rongoā Māori
In this episode, we chat with Helen Paul-Smith, co-founder of ŌKU New Zealand, about the company's path to B Corp certification and how they balance business with their deep commitment to rongoā Māori, sustainability, and ethical sourcing.
Episode Highlights:
ŌKU’s Story & Mission – Helen shares how she and her husband, Scott Smith, founded ŌKU to honor the healing power of Aotearoa’s native plants, blending traditional Māori knowledge with modern wellness.
Why B Corp? – She dives into why ŌKU pursued B Corp certification, what the process was like, and the key changes they made to meet the rigorous social and environmental standards.
Challenges & Lessons Learned – Helen reflects on the challenges of becoming a B Corp, including supply chain transparency, measuring impact, and ensuring ethical business practices.
Kaitiakitanga & Sustainability – She explains ŌKU’s commitment to regenerative practices, sourcing native botanicals responsibly, and how their values align with the B Corp movement.
The Future of ŌKU as a B Corp – Helen shares what’s next for ŌKU, from expanding their impact-driven initiatives to inspiring other businesses to adopt ethical and sustainable practices.
This episode is a must-listen for business owners, sustainability advocates, and anyone curious about B Corp certification and what it truly means to run a values-driven company.
100 EPISODES! Top Lessons & Favourite Guests from 5 Years of The B Better Podcast
🎉 100 EPISODES! Top Lessons & Favourite Guests from 5 Years of The B Better Podcast 🎉Welcome to a very special episode of the B Better Podcast — the 100th!Since January 2020, I've been diving deep into what it means to build a better business—one that balances purpose and profit. In this milestone episode, I reflect on my biggest lessons from 100 episodes and share highlights from 5 of my all-time favourite guests.👉 Whether you’re a business owner, leader, or impact-curious human, this episode is packed with honest insights, practical takeaways, and behind-the-scenes stories from five years of podcasting with purpose.🎧 In This Episode: • My top reflections from 100 conversations with B Corps and purpose-driven leaders • Why doing good isn’t easy—or black and white • The risks of unintended consequences (yes, even with the best intentions) • The trap of judgement vs. influence—and why inclusion beats exclusion • Why business for good should be the best party on the street • A look back at my Top 5 Favourite Guests: 1. Perry Drysdale – Untouched World 2. Jennifer Boggiss – Heilala Vanilla 3. Ian Harvey – Collective Intelligence 4. Jay Coen Gilbert – Co-founder of B Lab 5. Jenn Harper – Cheekbone Beauty🙌 THANK YOU to all the incredible guests and listeners who’ve supported this journey. If the B Better Podcast has helped you in any way, I’d love to hear from you in the comments.📩 Want help growing your business for good or getting B Corp Certified? I might know a guy 😉📌 Don’t forget to LIKE, SUBSCRIBE & SHARE if you’re ready to B Better.#BBetterPodcast #Episode100 #PurposeDrivenBusiness #BCorp #ImpactBusiness #JennHarper #JayCoenGilbert #HeilalaVanilla #UntouchedWorld #BusinessForGood
#99 Leading with Impact: Bron and Emily on Bicultural Leadership and Ethical Tech
In this episode, we sit down with Bron Thomson and Emily Vaka’uta, the co-CEOs of Springload Te Pipītanga, to explore their journey in leading one of New Zealand's foremost digital agencies with a focus on purpose-driven work and bicultural leadership.
Episode Highlights:
Founding of Springload: Bron shares the inception story of Springload in 2002, transitioning from a sole trader designing websites to building a team committed to creating impactful digital experiences.
Bicultural Leadership Model: Emily discusses her progression from Chief Financial Officer to co-CEO in October 2021, highlighting the significance of shared leadership that embodies both Māori and Pākehā perspectives.
B Corp Certification: The duo delves into Springload's achievement of B Corp status in 2019, reflecting their dedication to meeting high standards of social and environmental performance.
Embracing AI Responsibly: Bron offers insights into navigating the AI revolution, emphasizing practical steps for businesses to adopt AI technologies thoughtfully and ethically.
Commitment to Diversity and Inclusion: Emily shares her passion for fostering equity, particularly in creating pathways for Māori and Pasifika individuals within the tech industry.
This conversation provides valuable perspectives on integrating purpose with digital innovation, demonstrating how leadership rooted in cultural inclusivity and ethical practices can drive meaningful change in the tech sector.
#98 Connecting Talent with Impact: Richard Evans on Sustainable Recruitment and B Corp Leadership
In this episode, Richard Evans, Managing Director of Talent Nation, discusses the evolving landscape of sustainability recruitment and the critical role of aligning purpose-driven professionals with organisations committed to environmental and social responsibility.
Key topics include:
Talent Nation's Mission: Richard shares how Talent Nation specialises in executive search and recruitment within the sustainability, environment, and energy sectors, emphasizing their commitment to connecting purpose-driven individuals with organizations that prioritize positive impact.
B Corp Certification: He discusses Talent Nation's achievement as the first recruitment company in Australia to attain B Corp status, highlighting the significance of this certification in demonstrating a company's dedication to high social and environmental performance standards.
Trends in Sustainability Recruitment: Richard provides insights into the growing demand for expertise in sustainability and environmental roles, reflecting on how businesses are increasingly seeking professionals who can drive their sustainability agendas.
Challenges in Purpose-Driven Recruitment: He explores the challenges organisations face in recruiting for purpose-driven roles and offers strategies for effectively attracting and retaining talent committed to sustainability.
Future Outlook: Richard shares his vision for the future of sustainability recruitment, discussing emerging trends and the evolving expectations of both employers and candidates in the sector.
This conversation offers valuable perspectives on the intersection of recruitment and sustainability, providing listeners with a deeper understanding of how aligning talent with purpose-driven organisations can drive meaningful change.
#97 Leading with Purpose: Andrew Thornton on Heart in Business and Ethical Leadership
Andrew Thornton is the co-founder of Heart in Business and the founder of Belsize Budgens, a London-based grocery store known for its commitment to sustainability and community engagement. He is also a keynote speaker, sharing his journey from a profit-focused entrepreneur to a purpose-driven business leader.
Episode Highlights:
Heart in Business: Andrew discusses the mission of Heart in Business, an organisation dedicated to placing people, planet, and purpose at the core of business practices.
Belsize Budgens: He shares insights into Belsize Budgens' approach to integrating sustainability into retail, focusing on ethical sourcing and community involvement.
Transition to Purpose-Driven Leadership: Andrew reflects on his personal transformation from a traditional entrepreneur to a leader committed to social and environmental responsibility.
Keynote Speaking: He talks about his experiences as a keynote speaker, inspiring other businesses to adopt heartful practices.
Future Vision: Andrew outlines his aspirations to continue promoting ethical business practices and to inspire others to place purpose at the heart of their operations.
This episode offers valuable insights into how businesses can integrate purpose and profit, setting a standard for ethical leadership in the industry.
#96 Adventure with Purpose: Rotorua Canopy Tours B Corp Journey with Paul Button
In this episode, Paul Button, co-founder of Rotorua Canopy Tours, joins us to share his journey of combining eco-adventure tourism with a strong commitment to sustainability. Paul dives into Rotorua Canopy Tours’ process of becoming a B Corp, reflecting on the challenges and rewards of building a business that not only provides unforgettable experiences but also makes a positive impact on the environment.
Key topics include:
- The mission behind Rotorua Canopy Tours and their passion for conservation
- The journey to becoming a B Corp and the importance of high environmental and social standards
- How they’re actively restoring forests and protecting native wildlife
- Their commitment to sustainable tourism and educating visitors on the natural world
- Paul’s vision for the future and how they aim to inspire other businesses to take action
This conversation is a perfect example of how businesses can be a force for good—balancing profit with purpose and doing business the B Corp way. Don’t miss out on hearing how Rotorua Canopy Tours is setting a new standard for sustainability in the tourism industry!
#95 From Ski Design to Bio-Based Innovation: Matt's Journey with Forefront, Checkerspot, and Wnder Alpine
In this episode, Matt shares his journey from professional skiing and founding Forefront Ski Brand to pioneering sustainable innovation with Checkerspot and Wnder Alpine. Learn how bio-based materials from algae are transforming ski and snowboard production, the challenges of commercialising new technologies, and the impact of earning B Corp certification. Matt also discusses future plans to expand into apparel and other industries, showcasing the versatility of algae-based alternatives.
#93 Skiing, Sustainability, and B Corp Leadership with Dawn from Taos Ski Valley
In this episode, we chat with Dawn Boulware, VP of Social and Environmental Responsibility at Taos Ski Valley, the only B Corp-certified ski resort in the world. Dawn shares the fascinating history of Taos, from its founding by Ernie Blake in 1955 to its transformation under current ownership. We discuss the unique community and cultural heritage of Taos, the challenges of running a sustainable ski resort, and the importance of authentic purpose in business.
Learn how Dawn created her role, spearheaded Taos’s sustainability efforts, and achieved B Corp certification. We explore everything from geothermal heating and renewable diesel to supporting local businesses and balancing environmental impact with customer experience. Dawn also highlights the power of connection, community, and action to drive meaningful change in the ski industry and beyond.
If you're ready to learn how to ski responsibly, embrace local culture, and be inspired by a leader committed to doing business for good, this episode is for you. Tune in and discover why Taos Ski Valley is more than just a ski resort—it’s a movement.
#94 Stoked for the Pow with Leo Tsuo of Weston Backcountry
In this episode, I'm joined by Leo Tsuo from Weston Backcountry to talk about his journey from growing up in Boulder, Colorado, to leading a sustainable transformation in the ski and snowboard industry. Leo shares insights from his early career in renewable energy, the importance of authentic purpose in business, and how he transitioned Western Backcountry from a faith-driven brand to one rooted in sustainability.
We explore challenges in supply chain and offshore manufacturing, the difference between taking a stance and making real impact, and how businesses can do good by doing well. Leo also opens up about his path to B Corp certification and why it’s more about building community and bringing people on the journey than just crunching numbers.
With memorable wisdom like "offer a handshake, not a pointed finger," this conversation is packed with inspiration for anyone passionate about purpose-driven business.
#92 Purpose, People, and Progress: Leadership Lab’s B Corp-Inspired Journey
Join Tim Jones as he chats with Chris Jansen and Jason Pemberton from Leadership Lab about their journey of integrating purpose into business, their exploration of the B Corp framework, and how collaboration and systems thinking drive their work. They share candid insights on the challenges, lessons, and future opportunities in creating a business that balances profit and impact.
Want to stay inspired? Sign up for Leadership Lab’s newsletter here and keep up with their latest updates and insights.
#91 Brewing Change: A Conversation with Sawmill Brewery’s Kirsty McKay on Sustainability, B Corps, and the Power of Purpose
In this episode of B Better Podcast, I talk with Kirsty McKay, Co-Founder of Sawmill Brewery, New Zealand’s first B Corp-certified brewery. Kirsty shares Sawmill’s journey to certification, the challenges of building a purpose-driven business, and what it means to truly commit to sustainability in every pint.
Kirsty dives into Sawmill’s eco-conscious practices, from zero-waste production to sustainable packaging, and shares her insights on creating a culture of purpose that inspires their team and community. She also offers advice for businesses wanting to start their own journey toward positive impact.
Join us for an inspiring chat on brewing a better world—one beer at a time. Cheers to change!
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Ready to B Better?
If you want to learn more about B Corp and if it could be the right thing for you we also have:
➡️ Our free e-book "To B Or Not To B; The What, Why & How of B Corp" is the DEFINITIVE guide to B Corp - https://growgood.co/bcorp-ebook/
➡️ Connect with me on LinkedIn here - https://www.linkedin.com/in/timjonesthegrowgoodguy
➡️ Check out how we can work together to make some epic stuff happen here - https://growgood.co/bcorpconsulting/
Feeling like you’re ready to B Better and want to see if we can help?
➡️ Well then feel free to have a chat with us by booking a call here https://timgrowgoodco.pipedrive.com/scheduler/jYqm2LUl/30-minute-client-discovery-call
Until next time, B Better!
#90 Collective Intelligence - Ian Harvey: Curiosity killed the cat, but you needn't worry.
Curiosity killed the cat, but you needn't worry.
In this long-awaited and possibly my favourite episode recorded to date, we dive deep in with Ian Harvey from Collective Intelligence around the topics of curiosity, diversity of thought, and trust, and how that is all increasingly important for the modern business leader.
From a background as a farmer into the corporate world and the cut and thrust of board dynamics, Ian is now CEO of New Zealand-based B Corp Collective Intelligence. His aim now through the business
is to provide pathways for leaders across all different sectors to be able to have the highest level of clarity in their lives.
Beyond that, we explore Ian's powerful journey and the crucial event in his formative years that led him on the path that he's on.
This is an episode you will not want to miss.
Check it out! And get inspired.
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Ready to B Better?
If you want to learn more about B Corp and if it could be the right thing for you we also have:
➡️ Our free e-book "To B Or Not To B; The What, Why & How of B Corp" is the DEFINITIVE guide to B Corp - https://growgood.co/bcorp-ebook/
➡️ Connect with me on LinkedIn here - https://www.linkedin.com/in/timjonesthegrowgoodguy
➡️ Check out how we can work together to make some epic stuff happen here - https://growgood.co/bcorpconsulting/
Feeling like you’re ready to B Better and want to see if we can help?
➡️ Well then feel free to have a chat with us by booking a call here https://timgrowgoodco.pipedrive.com/scheduler/jYqm2LUl/30-minute-client-discovery-call
Until next time, B Better!
#89 Helen Townsend - putting the Sustained Fun back into the toy industry
Helen Townsend - putting the Sustained Fun back into the toy industry
In this episode, Helen, founder of EcoSplat, shares her inspiring journey into sustainable innovation. Originally launching the Rubbish Whisperer after witnessing the plastic pollution crisis in Nepal, Helen introduced reusable produce bags and paper straws to New Zealand, sparking the beginnings of a purposeful business. EcoSplat, known for its reusable water balloons, came to life as an eco-friendly alternative to plastic balloons, reducing waste by 1,200 pieces with each use.
Helen talks candidly about the transformation to Sustain Fun, a name change driven by a desire to reflect the brand’s core values. She also shares the challenges of navigating B Corp certification, maintaining a low-carbon footprint, and balancing purpose with profit in an industry that produces 1% of the world’s plastic. Helen’s insights on sustainable toys, the importance of awareness around climate change for kids, and her work through World Sustainable Toy Day are key takeaways for anyone interested in making a difference through business.
Tune in for an honest discussion about impactful, sustainable entrepreneurship in the world of toys and beyond.
Check it out! And get inspired.
_______________________________
Ready to B Better?
If you want to learn more about B Corp and if it could be the right thing for you we also have:
➡️ Our free e-book "To B Or Not To B; The What, Why & How of B Corp" is the DEFINITIVE guide to B Corp - https://growgood.co/bcorp-ebook/
➡️ Connect with me on LinkedIn here - https://www.linkedin.com/in/timjonesthegrowgoodguy
➡️ Check out how we can work together to make some epic stuff happen here - https://growgood.co/bcorpconsulting/
Feeling like you’re ready to B Better and want to see if we can help?
➡️ Well then feel free to have a chat with us by booking a call here https://timgrowgoodco.pipedrive.com/scheduler/jYqm2LUl/30-minute-client-discovery-call
Until next time, B Better!
#88 Fiddler on the Shoe
Summary Notes:
In this episode we connect with Gillian from Orba shoes one of the world's most sustainable and ethical shoe brands we talk about her early upbringing in Nova Scotia and how she initially pursued a career in the arts but how she ultimately ended up with an amazing crossroads opportunity to become part of the founding team at Orba we also cover off how they've managed to challenge the shoe industry I guess to build a better product all focused on maximizing social and environmental impact we dig into how they balance doing good whilst also trying to create start up business and finish off talking about the future sustainability standards that the B Corp movement is heading towards
Check it out! And get inspired.
_______________________________
Ready to B Better?
If you want to learn more about B Corp and if it could be the right thing for you we also have:
➡️ Our free e-book "To B Or Not To B; The What, Why & How of B Corp" is the DEFINITIVE guide to B Corp - https://growgood.co/bcorp-ebook/
➡️ Connect with me on LinkedIn here - https://www.linkedin.com/in/timjonesthegrowgoodguy
➡️ Check out how we can work together to make some epic stuff happen here - https://growgood.co/bcorpconsulting/
Feeling like you’re ready to B Better and want to see if we can help?
➡️ Well then feel free to have a chat with us by booking a call here https://timgrowgoodco.pipedrive.com/scheduler/jYqm2LUl/30-minute-client-discovery-call
Until next time, B Better!
#87 The future looks Brightly with Mike Carroll
Brightly is a purpose-driven IT services company. It works with non-profits and commercial clients that prioritise positive social and environmental impact. Brightly helps these organisations with technology strategy, governance, security and projects.
In this episode, Tim chats with CEO and Founder of Brightly, Mike Carroll, about tech and business for good. Specifically, they discuss the top IT tips for organisations trying to make some impact as well as the rise, use and likely potential of AI.
Listen in to hear about Mike's journey to starting the company; Brightly's journey to B Corp certification; the benefits of B Corp certification they've already noticed, and what Mike sees as the future for purpose-driven business.
Check it out! And get inspired.
_______________________________
Ready to B Better?
If you want to learn more about B Corp and if it could be the right thing for you we also have:
➡️ Our free e-book "To B Or Not To B; The What, Why & How of B Corp" is the DEFINITIVE guide to B Corp - https://growgood.co/bcorp-ebook/
➡️ Connect with me on LinkedIn here - https://www.linkedin.com/in/timjonesthegrowgoodguy
➡️ Check out how we can work together to make some epic stuff happen here - https://growgood.co/bcorpconsulting/
Feeling like you’re ready to B Better and want to see if we can help?
➡️ Well then feel free to have a chat with us by booking a call here https://timgrowgoodco.pipedrive.com/scheduler/jYqm2LUl/30-minute-client-discovery-call
Until next time, B Better!
#87 Kate Grant: The Spin Doctor for Good
NSPR Ltd is a PR, communications and talent management agency based in Auckland, New Zealand that helps clients amplify their impact through storytelling.
In this episode, Tim sits down with NSPR Managing Director Kate Grant to talk about the important role of PR and Communications in your ability to tell the story of impact and good that you have in your business.
Tune in to get some hot tips on how to effectively make use of PR and Communications, the ROI of PR and Comms, the use of AI in Communications, how to combat the rise of greenwashing, their journey to B Corp certification and much much more!
Check it out! And get inspired.
_______________________________
Ready to B Better?
If you want to learn more about B Corp and if it could be the right thing for you we also have:
➡️ Our free e-book "To B Or Not To B; The What, Why & How of B Corp" is the DEFINITIVE guide to B Corp - https://growgood.co/bcorp-ebook/
➡️ Connect with me on LinkedIn here - https://www.linkedin.com/in/timjonesthegrowgoodguy
➡️ Check out how we can work together to make some epic stuff happen here - https://growgood.co/bcorpconsulting/
Feeling like you’re ready to B Better and want to see if we can help?
➡️ Well then feel free to have a chat with us by booking a call here https://timgrowgoodco.pipedrive.com/scheduler/jYqm2LUl/30-minute-client-discovery-call
Until next time, B Better!
#86 Lucy Butler and her unconscious connection to meaning and purpose
In this episode, we talk to Lucy Butler of HealthPost, the second in a line of strong South Island women dedicated to providing healthier outcomes for people. We explore the origins of HealthPost, founded by Lucy's mom in the 1980s, driven by her desire to address her own health issues. We discuss the company's growth into a well-recognised online natural health retailer.
Lucy shares how family values and her upbringing have played a significant role in the success of running the business, as well as the challenges of managing a family business at scale. We also dive into the importance of transparency in their product range, how they articulate their purpose in everything they do, and their commitment to researching the impact of their products.
We explore how HealthPost balances the demands of consumers and suppliers, and their efforts to educate both to drive positive change. Lucy also talks about the challenges of competing against large overseas retailers, attracting and retaining customers, and the unconscious connection to meaning and purpose in the business. We discuss how being purpose-driven has helped them attract and retain incredible talent in a small rural New Zealand location.
If you're looking for healthy choices to feel good daily, HealthPost have you covered. Just for our Be Better listeners, they're giving 10% off sitewide with the code BETTER until 30th September. One use per customer. You can shop now by heading to healthpost.co.nz
#85 Organic wine adventures with Deep Down Wines
In 2019, Peter and Clive launched Deep Down Wines, a boutique producer of organic wines. They'd met a year earlier and discovered a shared passion for organic and sustainable wine production as well as transparency. Through Deep Down Wines, they aim to push boundaries in wine-making and showcase diversity in Marlborough wines. In this episode of the B Better podcast, Tim chats to Peter and Clive about their desire to stretch the ideas of what wine from the Marlborough region of New Zealand looks like, the importance of transparency in the world of food and beverage and particularly the wine industry, their discovery of B Corp, their journey to B Corp certification and what they hoped to get out of being a B Corp in the future.
Listen in as Peter and Clive discuss:
- Why they believe there needs to be an evolution in farming towards organic as well as removal of all the additives.
- How the Marlborough wine region now has too much monoculture and commercial farming, which means too much glyphosate and other herbicides and pesticides.
- Why Marlborough's obsession with sauvignon blanc could backfire on the region.
- How being organic was non-negotiable for their winery.
- The public misconception that all wine is organic.
- The problematic lack of transparency in the industry that means few people realise many wines have up to 25 additives.
And more! Check it out! Be entertained, educated, outraged, and inspired.
_______________________________
Ready to B Better?
If you want to learn more about B Corp and if it could be the right thing for you we also have:
➡️ Our free e-book "To B Or Not To B; The What, Why & How of B Corp" is the DEFINITIVE guide to B Corp - https://growgood.co/bcorp-ebook/
➡️ Connect with me on LinkedIn here - https://www.linkedin.com/in/timjonesthegrowgoodguy
➡️ Check out how we can work together to make some epic stuff happen here - https://growgood.co/bcorpconsulting/
Feeling like you’re ready to B Better and want to see if we can help?
➡️ Well then feel free to have a chat with us by booking a call here https://timgrowgoodco.pipedrive.com/scheduler/jYqm2LUl/30-minute-client-discovery-call
Until next time, B Better!
#84 Say hello to reusable period products with Robyn McLean of Hello Period
Hello Period makes sustainable period products like menstrual cups, discs, and underwear. The goal is to reduce waste by offering alternatives to single-use period products like pads and tampons.
Cofounder and former journalist Robyn McLean describes how menstrual cups changed her life and lead to launching her company in 2017 with business partner and best friend since the age of 11, Mary Bond. As a nurse, it was Mary who designed their first menstrual cup.
Listen in to hear Robyn reveal...
- Why she expanded from just menstrual cups into the full range of reusable period products
- What differing cervix sizes have to do with it
- One menstrual cup replaces about 2000 single-use period products
- Why her vision is that one day soon, the only tampons will be in museums to show how people managed their periods in the olden days
- The ins and outs of toxic shock syndrome
- Why there's been no real innovation in traditional period products for decades
- How her aim is to divert one billion single-use products by 2030
- How they became a B Corp in 2021 and found the process helpful for formalizing their social and environmental commitments.
- How balancing profitability and purpose was a learning curve - you can't help others without being a viable business yourself first.
Check it out! Learn something, be entertained, and get inspired.
_______________________________
Ready to B Better?
If you want to learn more about B Corp and if it could be the right thing for you we also have:
➡️ Our free e-book "To B Or Not To B; The What, Why & How of B Corp" is the DEFINITIVE guide to B Corp - https://growgood.co/bcorp-ebook/
➡️ Connect with me on LinkedIn here - https://www.linkedin.com/in/timjonesthegrowgoodguy
➡️ Check out how we can work together to make some epic stuff happen here - https://growgood.co/bcorpconsulting/
Feeling like you’re ready to B Better and want to see if we can help?
➡️ Well then feel free to have a chat with us by booking a call here https://timgrowgoodco.pipedrive.com/scheduler/jYqm2LUl/30-minute-client-discovery-call
Until next time, B Better!
#83 B Corp meets business analysis with Jamie Bell of Redvespa
They've got nothing to do cute little motorcycles, Redvespa is a business analyst consultancy in Aotearoa New Zealand that's been going strong since 2003.
We sat down with Head of Experience Jamie Bell who tells us that being a business for good was one of the foundational pillars of Redvespa from the get-go then B Corp came along so they started the journey in 2016 and got Certified in 2018.
Listen in as Jamie talks about how:
- The purpose of Redvespa is to unleash the potential of people, business and the community
- Redvespa analysts solve problems that businesses can't solve on their own
- Why Redvespa see the journey of B Corp as being more important than the destination
- How the B Corp community is the greatest strength of the movement
- Why he shops B Corp and palm-oil free...
... and more. Check it out! And get inspired.
_______________________________
Ready to B Better?
If you want to learn more about B Corp and if it could be the right thing for you we also have:
➡️ Our free e-book "To B Or Not To B; The What, Why & How of B Corp" is the DEFINITIVE guide to B Corp - https://growgood.co/bcorp-ebook/
➡️ Connect with me on LinkedIn here - https://www.linkedin.com/in/timjonesthegrowgoodguy
➡️ Check out how we can work together to make some epic stuff happen here - https://growgood.co/bcorpconsulting/
Feeling like you’re ready to B Better and want to see if we can help?
➡️ Well then feel free to have a chat with us by booking a call here https://timgrowgoodco.pipedrive.com/scheduler/jYqm2LUl/30-minute-client-discovery-call
Until next time, B Better!
#82 The amazing story of Heilala Vanilla with cofounder Jennifer Boggiss
There's nothing vanilla about vanilla! So says cofounder and CEO of Helaila Vanilla Jennifer Boggiss. And she would know. Since 2002, Jennifer has lived and breathed vanilla paste, vanilla beans, vanilla sugar, vanilla extract, vanilla powder, seasonal flavoured vanilla, alcohol-free vanilla...
She is the vanilla queen, which is why we are delighted to have Jennifer as our guest on this episode of the B Better podcast.
Listen in to hear Jennifer talk about:
- Why alcohol-free vanilla is a really big thing
- How UK chef Jamie Oliver is one of their fans
- How their alcohol-free paste just won the New Zealand Food Awards Supreme award and the Business Innovation Award
- What the daughter of a Tongan chief and a cyclone's got to do with it all
- Why it's called the Love Bean
- How vanilla was originally used for royalty, alongside cacao, after being discovered in Mexico in the 1800s
- Her goal to be the first carbon positive vanilla company in the world
Check it out! And get inspired.
_______________________________
Ready to B Better?
If you want to learn more about B Corp and if it could be the right thing for you we also have:
➡️ Our free e-book "To B Or Not To B; The What, Why & How of B Corp" is the DEFINITIVE guide to B Corp - https://growgood.co/bcorp-ebook/
➡️ Connect with me on LinkedIn here - https://www.linkedin.com/in/timjonesthegrowgoodguy
➡️ Check out how we can work together to make some epic stuff happen here - https://growgood.co/bcorpconsulting/
Feeling like you’re ready to B Better and want to see if we can help?
➡️ Well then feel free to have a chat with us by booking a call here https://timgrowgoodco.pipedrive.com/scheduler/jYqm2LUl/30-minute-client-discovery-call
Until next time, B Better!
#81 Liz Southey - The Salve Health Ltd
There's reminiscing of 1990's Cardiff uni parties in this episode of B Better podcast. The legendary Liz Southey is an old pal of Tim's from their days at Cardiff University but she's also cofounder of The Salve Health, a global medical affairs consultancy designed to create positive impact in healthcare through purposeful communications.
As well as talking medical comms and B Corp, Tim and Liz chat about parenting, the days of only four TV channels, whether AI thinks its God or not, the power of purpose, and more.
Listen in to hear Liz talk about:
- Getting her start in pharmacology at Cardiff University
- How she ended up starting her own medical communications company with a friend
- What she thinks of the Netflix documentary Painkiller
- How she got B Corp certified despite working with a 'controversial industry'
- How The Salve was born from was wondering how to work with both not-for-profits and Big Pharma clients
- Why she feels lucky to have had the B Impact Assessment as a framework for setting up her new business
- Why B Corp is so great for new start-ups
- Her supply chain lightbulb moment... and so much more...
Check it out! And get inspired.
_______________________________
Ready to B Better?
If you want to learn more about B Corp and if it could be the right thing for you we also have:
➡️ Our free e-book "To B Or Not To B; The What, Why & How of B Corp" is the DEFINITIVE guide to B Corp - https://growgood.co/bcorp-ebook/
➡️ Connect with me on LinkedIn here - https://www.linkedin.com/in/timjonesthegrowgoodguy
➡️ Check out how we can work together to make some epic stuff happen here - https://growgood.co/bcorpconsulting/
Feeling like you’re ready to B Better and want to see if we can help?
➡️ Well then feel free to have a chat with us by booking a call here https://timgrowgoodco.pipedrive.com/scheduler/jYqm2LUl/30-minute-client-discovery-call
Until next time, B Better!
#80 From basketball to B Corp with co-founder of B Lab Jay Cohen-Gilbert
The man, the myth, the legend of B Corp... and a Netflix star to boot! In this episode, it is our unadulterated pleasure to speak to the man himself, the man who started the entire B Corp movement, along with two friends - Andrew Kassoy and Bart Houlahan - with a mission to transform the entire economy to one that's purpose driven.
Together, in 2006, they came up with a way for businesses to be the best for the world and almost two decades later, it's a global revolution of 8000 businesses and counting.
Listen in to hear Jay talk about:
- How his first company, a basketball apparel brand called AND1, was started with his best friend
- How AND1 became a multi-million dollar business in just a few years
- His epiphany in September 2001 when, within three weeks, his sister was in the Twin Towers on 9/11, his father died, and a friend's was killed in a car accident
- The mission and vision of the B Corp movement
- How he was inspired by businesses like Patagonia, The Body Shop and Toms
- His work with a group called White Men for Racial Justice
- Why he thinks it's crucial to help legacy institutions transform
- Why the future of B Corp is collective action to drive change
... and so much more.
Check it out! Don't miss this inspiring conversation.
_______________________________
Ready to B Better?
If you want to learn more about B Corp and if it could be the right thing for you we also have:
➡️ Our free e-book "To B Or Not To B; The What, Why & How of B Corp" is the DEFINITIVE guide to B Corp - https://growgood.co/bcorp-ebook/
➡️ Connect with me on LinkedIn here - https://www.linkedin.com/in/timjonesthegrowgoodguy
➡️ Check out how we can work together to make some epic stuff happen here - https://growgood.co/bcorpconsulting/
Feeling like you’re ready to B Better and want to see if we can help?
➡️ Well then feel free to have a chat with us by booking a call here https://timgrowgoodco.pipedrive.com/scheduler/jYqm2LUl/30-minute-client-discovery-call
Until next time, B Better!
#80 Jay Cohen-Gilbert - B Lab: How to run the best leg of the relay race of your life
#79 Cleaning up our act with Ellie Brade of Cleanery
From humble beginnings in her kitchen to a huge factory in West Auckland, Ellie Brade is out to change the way we clean.
Her business, Cleanery, is a low-waste cleaning and personal care brand. The products are a sachet of powder that are added to a bottle of water and mixed up.
Co-founded with her husband, Ellie's business started with making her own cleaning products at home with baking soda and vinegar.
Hear Ellie talk about...
- How her first home made cleaning products were not great
- Why being a yachting journalist got her into environmentalism
- How she alleviates her climate anxiety
- Packaging issues! Why compostable is not the best and how sugarcane isn't the answer yet either
- In plastic waste, one supermarket bottles equates to 100 Cleanery sachets, which make 100 bottles of cleaning fluid
- Why a business is never too young to embed B Corp
- How B Corp gave them a boost overseas
Check it out! And get inspired.
_______________________________
Ready to B Better?
If you want to learn more about B Corp and if it could be the right thing for you we also have:
➡️ Our free e-book "To B Or Not To B; The What, Why & How of B Corp" is the DEFINITIVE guide to B Corp - https://growgood.co/bcorp-ebook/
➡️ Connect with me on LinkedIn here - https://www.linkedin.com/in/timjonesthegrowgoodguy
➡️ Check out how we can work together to make some epic stuff happen here - https://growgood.co/bcorpconsulting/
Feeling like you’re ready to B Better and want to see if we can help?
➡️ Well then feel free to have a chat with us by booking a call here https://timgrowgoodco.pipedrive.com/scheduler/jYqm2LUl/30-minute-client-discovery-call
Until next time, B Better!
#78 Fashion has power says Peri Drysdale of Untouched World
A true trailblazer, Untouched World founder Peri Drysdale was shocked by the environmental degradation she was seeing. Determined to do things differently, she launched her clothing brand in 1981. It was called Snowy Peak after the family farm she grew up on and ever since, she's been building a clothing brand that does business in a completely different, sustainable way.
Hear Peri talk about...
- Why naivete is an entrepreneur's superpower
- How she was shamed for not being satisfied with being a stay-at-home mum
- Her path from nursing to retail
- How she started off selling unlabelled mittens without thumbs
- The tough times for the business when her house was literally on the line
- How she got global leaders including Bill Clinton wearing Untouched World garments
- Her frustration with the contamination of microfibers
- Why recycling plastics into clothing is not the answer
- How the B Corp logo has given her business traction overseas
Check it out! And get inspired.
_______________________________
Ready to B Better?
If you want to learn more about B Corp and if it could be the right thing for you we also have:
➡️ Our free e-book "To B Or Not To B; The What, Why & How of B Corp" is the DEFINITIVE guide to B Corp - https://growgood.co/bcorp-ebook/
➡️ Connect with me on LinkedIn here - https://www.linkedin.com/in/timjonesthegrowgoodguy
➡️ Check out how we can work together to make some epic stuff happen here - https://growgood.co/bcorpconsulting/
Feeling like you’re ready to B Better and want to see if we can help?
➡️ Well then feel free to have a chat with us by booking a call here https://timgrowgoodco.pipedrive.com/scheduler/jYqm2LUl/30-minute-client-discovery-call
Until next time, B Better!
#77 B Corp Basics with Tim Jones of Grow Good
That's right, we've turned the tables in this episode of the B Better podcast.
Instead of being the one asking the questions, our Tim finds himself in the spotlight as a guest on the Health and Safety Unplugged podcast with Matt Jones.
Take a listen to hear Tim and Matt discuss:
- New legislative changes mandating companies to look at the ESG
- How people increasingly want to do more good in their lives and work
- How COVID triggered introspection about purpose and our impact on the planet
- The way Grow Good works with clients on B Corp
- What a business needs to do to become a B Corp
- The role a B Corp consultant plays in helping businesses become a B Corp
- Details on the final verification process for getting audited when you apply for B Corp Certification.
Check it out! And get inspired.
_______________________________
Ready to B Better?
If you want to learn more about B Corp and if it could be the right thing for you we also have:
➡️ Our free e-book "To B Or Not To B; The What, Why & How of B Corp" is the DEFINITIVE guide to B Corp - https://growgood.co/bcorp-ebook/
➡️ Connect with me on LinkedIn here - https://www.linkedin.com/in/timjonesthegrowgoodguy
➡️ Check out how we can work together to make some epic stuff happen here - https://growgood.co/bcorpconsulting/
Feeling like you’re ready to B Better and want to see if we can help?
➡️ Well then feel free to have a chat with us by booking a call here https://timgrowgoodco.pipedrive.com/scheduler/jYqm2LUl/30-minute-client-discovery-call
Until next time, B Better!
#76 Who gives a sheet?! Graham Ross of textile resource recovery BlockTexx does.
With global textile waste predicted to hit 140 million tonnes by 2030, we urgently need businesses like Australian start-up Blocktexx.
A clean technology company that recovers polyester and cellulose from textiles and clothing, Blocktexx developed world-first technology to deal with unwanted clothing and textiles thereby diverting them from landfill.
In this episode, Blocktexx cofounder Graham Ross joins Tim to talk about his mission to drive textile and fashion businesses towards sustainability and to influence government circular economy policy.
Listen in to hear
- How Graham moved from media to sustainable sportswear to textile recovery
- How the first business plan for Blocktexx was written on a cafe over glasses of wine with business partner Adrian Jones, formerly of Marks and Spencer
- How they still have that napkin
- How B Corp gave Graham the framework for building a sustainable business and enabled him to hear stories and to learn from other B Corps
- Why they set out to launch a whole new industry - textile resource recovery - not just a new business
- Why Blocktexx is more Model T Ford than Tesla
- The industry surprises Graham discovered on visiting factories in Asia
- How polyester is a goodie and a baddie
- Why entrepreneurs shouldn't aim for perfect
... and a whole lot more.
Check it out! And get inspired.
_______________________________
Ready to B Better?
If you want to learn more about B Corp and if it could be the right thing for you we also have:
➡️ Our free e-book "To B Or Not To B; The What, Why & How of B Corp" is the DEFINITIVE guide to B Corp - https://growgood.co/bcorp-ebook/
➡️ Connect with me on LinkedIn here - https://www.linkedin.com/in/timjonesthegrowgoodguy
➡️ Check out how we can work together to make some epic stuff happen here - https://growgood.co/bcorpconsulting/
Feeling like you’re ready to B Better and want to see if we can help?
➡️ Well then feel free to have a chat with us by booking a call here https://timgrowgoodco.pipedrive.com/scheduler/jYqm2LUl/30-minute-client-discovery-call
Until next time, B Better!
#75 Making big money from salon waste with Paul Frasca of Sustainable Salons
#75 Making big money from salon waste with Paul Frasca of Sustainable Salons
If you're a salon owner who values sustainability and wants to have a positive impact on the world, check out Sustainable Salons. They take waste from salons and recycle it into products their salon members can then sell - like sunglasses.
Started by this episode's guest, Paul Frasca, Sustainable Salons works with hairdressers, barbers, dermal clinics, and dog groomers.
Why? Because from salon foils, papers, and plastics, to leftover colour, and even the hair clippings on your salon floor… it can all be diverted from landfills and be transformed into a force for good!
Listen up to find out...
- How they recycle human hair and dog fur
- Why Paul calls himself an 'above ground miner' of the incredible fortune that's sitting in waste
- How they made 60,000 pairs of sunglasses from used shampoo bottles
- The 12 product lines they make from recycled salon materials, including dog leashes, coasters, and combs
- Their social programmes like Haircuts for the Homeless
- Half of their staff have a disability
- Why Paul is passionate about making as much money as possible 'every company should be trying to be Tesla'
- In 2023, they drove $15 million worth of new business to their sustainable salons - having spent zero on marketing
- How circular is the future of business
Check it out! And get inspired.
_______________________________
Ready to B Better?
If you want to learn more about B Corp and if it could be the right thing for you we also have:
➡️ Our free e-book "To B Or Not To B; The What, Why & How of B Corp" is the DEFINITIVE guide to B Corp - https://growgood.co/bcorp-ebook/
➡️ Connect with me on LinkedIn here - https://www.linkedin.com/in/timjonesthegrowgoodguy
➡️ Check out how we can work together to make some epic stuff happen here - https://growgood.co/bcorpconsulting/
Feeling like you’re ready to B Better and want to see if we can help?
➡️ Well then feel free to have a chat with us by booking a call here https://timgrowgoodco.pipedrive.com/scheduler/jYqm2LUl/30-minute-client-discovery-call
Until next time, B Better!
#74 John Berry of Pathfinder on Ethical Pension Funds
#74 John Berry of Pathfinder on Ethical Pension Funds
He's a legend, a true gentleman, and just a genuinely awesome human, in this episode we have Pathfinder CEO John Berry in the hot seat.
A fund management business, Pathfinder Asset Management Limited basically looks after people's money through ethical investment, in particular superannuation savings. They exist to ensure folks have a nice lump sum to retire with that hasn't been invested in nasties like tobacco and fossil fuels.
Hear from John about...
- How they want to make as much money as possible in a way that's positive for people, planet and animals
- The Pathfinder business mission to generate individual wealth and collective wellbeing
- The five layers of ethical investment
- Why they dumped Johnson & Johnson (hint: talcum powder and cervical cancer)
- Why they invest in renewable energy, energy efficiency, water technology, and social housing.
- Why Pathfinder are investing in Lodestar Energy, a company building five solar farms in NZ
- The three easy ways that everyone can positively impact the world - consider how you spend your money, how you spend your time, how you invest your money.
- Why capitalism should look like B Corp
- How and why Pathfinder got on their B Corp journey
Check it out! And get inspired.
_______________________________
Ready to B Better?
If you want to learn more about B Corp and if it could be the right thing for you we also have:
➡️ Our free e-book "To B Or Not To B; The What, Why & How of B Corp" is the DEFINITIVE guide to B Corp - https://growgood.co/bcorp-ebook/
➡️ Connect with me on LinkedIn here - https://www.linkedin.com/in/timjonesthegrowgoodguy
➡️ Check out how we can work together to make some epic stuff happen here - https://growgood.co/bcorpconsulting/
Feeling like you’re ready to B Better and want to see if we can help?
➡️ Well then feel free to have a chat with us by booking a call here https://timgrowgoodco.pipedrive.com/scheduler/jYqm2LUl/30-minute-client-discovery-call
Until next time, B Better!
BONUS EPISODE: In the hot seat, conversing with Nick Day about B Corps, sustainability, purpose, and more.
BONUS EPISODE: In the hot seat, conversing with Nick Day about B Corps, sustainability, purpose, and more.
TABLES TURNED. And the hot seat is on me. I'm thrilled to be chatting with Nick Day from The HR L&D Podcast and Founder/Owner of JGA Recruitment Group about B Corps, sustainability, purpose, and more! Nick, thanks for having me on the show!
Here are some highlights from our conversation:
- Understanding Human Resources: We kick off by dissecting the term "human resources," exploring its multifaceted implications for both individuals and organisations.
- Introduction to B Corps: Learn what a B Corp is, its history, and the values it stands for in the business community.
- The Role of Leadership in Systemic Change: Discover why HR and business leaders should consider transforming their organisations into B Corps and how they can spearhead this monumental shift.
- Benefits of B Corp Certification: We delve into the tangible and intangible benefits of obtaining B Corp certification, highlighting the impact on company culture, employee engagement, and brand reputation.
- Innovative Leadership Models: Uncover the modelling behaviours that B Corp business leaders embody to foster a more ethical, sustainable, and inclusive business environment.
- Becoming a B Corp: We provide a step-by-step guide on how organisations can join the ranks of B Corps, including the certification process and the commitments involved.
- Cost vs. ROI of B Corp Certification: A candid discussion on the investment required for B Corp certification and the return on investment, addressing both financial and non-financial benefits.
So, grab your earbuds (or headphones) and tune in. I guarantee you'll walk away with some nuggets of wisdom.
Happy Listening!
For awesome recruitment support, Nick's your go-to guy. Shoot him an email at nick@jgarecruitment.com or ring him up at 01727800377. And while you're at it, why not give The HR L&D Podcast a listen? It's a chock-full of insights and tips that'll level up your HR game!
_______________________________
Ready to B Better?
If you want to learn more about B Corp and if it could be the right thing for you we also have:
➡️ Our free e-book "To B Or Not To B; The What, Why & How of B Corp" is the DEFINITIVE guide to B Corp - https://growgood.co/bcorp-ebook/
➡️ Connect with me on LinkedIn here - https://www.linkedin.com/in/timjonesthegrowgoodguy
➡️ Check out how we can work together to make some epic stuff happen here - https://growgood.co/bcorpconsulting/
Feeling like you’re ready to B Better and want to see if we can help?
➡️ Well then feel free to have a chat with us by booking a call here https://timgrowgoodco.pipedrive.com/scheduler/jYqm2LUl/30-minute-client-discovery-call
Until next time, B Better!
#73 Adrien Taylor of Not Another creative agency on driving positive change
#73 Adrien Taylor of Not Another creative agency on driving positive change
Based out of Christchurch, New Zealand, the cofounder of creative agency Not Another, Adrien Taylor, started his career in journalism. He made some documentaries on climate change and while in Mongolia filming melting glaciers, he got a call about a job at a creative agency. That's where he learnt the ropes that led to starting Not Another.
Take a listen to find out:
- How Adrien moved from TV3 documentaries to opening his own creative agency by the beach
- Why Adrien wants his children to be curious and creative
- His attitude to dreams and regrets
- Adrien's earlier start-up failures and successes, including a hat business called Offcut
- How watching Al Gore's movie, An Inconvenient Truth, when he was age 16 had a huge impact
- The birth of the Trump Forest website to plant trees to offset Donald Trump's climate ignorance
- How being a B Corp business was on Not Another's radar from the start
- Why they've turned down big projects that didn't align with their ethics - fossil fuels and intensive farming - even when they needed the money
- What doing B Corp got him thinking about.
... and more!
Check it out! And get inspired.
_______________________________
Ready to B Better?
If you want to learn more about B Corp and if it could be the right thing for you we also have:
➡️ Our free e-book "To B Or Not To B; The What, Why & How of B Corp" is the DEFINITIVE guide to B Corp - https://growgood.co/bcorp-ebook/
➡️ Connect with me on LinkedIn here - https://www.linkedin.com/in/timjonesthegrowgoodguy
➡️ Check out how we can work together to make some epic stuff happen here - https://growgood.co/bcorpconsulting/
Feeling like you’re ready to B Better and want to see if we can help?
➡️ Well then feel free to have a chat with us by booking a call here https://timgrowgoodco.pipedrive.com/scheduler/jYqm2LUl/30-minute-client-discovery-call
Until next time, B Better!
#72 How non-profits can maximise profitability and impact with Laszlo Csite of 360tuned
#72 How non-profits can maximise profitability and impact with Laszlo Csite of 360tuned
Through digital transformation, 360tuned founder Laszlo Csite ensures purpose-drivenT enterprises are as effective and efficient as for-profit corporates. In other words, he wants to help non-profits ‘do good, well’ by maximising efficiencies and positive impact.
Where did it start? After nine years of consulting for big corporates in banking, oil and gas, insurance and dairy, founder Laszlo Csite wanted to work with like-minded people who were interested in long-term purpose instead of short-term profit at any cost.
In 2021, he started his own coaching and consulting digital transformation company to work exclusively with social enterprises, non-profit organisations, and B Corps. No more big corporates! He hasn’t looked back, and the team has expanded into throughout NZ and into Australia.
The first client was TupuToa. In two months, Laszlo created a digital transformation roadmap with much more automation, replacing systems, shutting down services and subscriptions, eliminating costs and streamlining processes. He taught the team how to properly use Salesforce and 18 months later, all 24 employees were effectively using the platform, massively streamlining operations and removing inefficiencies that were wasting a lot of money. Before this, said Laszlo, ‘it was like they owned a Porsche but no one could drive it so they still rode a bicycle…’
Take a listen to this episode to find out:
- Why copy/pasting has no place in a thriving business
- The top three things that non-profits are doing badly
- Where ikigai fits into the modern workplace
- How being a B Corp opens doors
- Why an excellent business is like a pizza
- How every dollar spent with 360tuned reaps $2.78 for their clients
- How the cost of digital transformation will be paid back many times over through boosted profitability
- His goal to help create one million social enterprises in 10 years by the time he’s aged 60
Check it out! And get inspired.
_______________________________
Ready to B Better?
If you want to learn more about B Corp and if it could be the right thing for you we also have:
➡️ Our free e-book "To B Or Not To B; The What, Why & How of B Corp" is the DEFINITIVE guide to B Corp - https://growgood.co/bcorp-ebook/
➡️ Connect with me on LinkedIn here - https://www.linkedin.com/in/timjonesthegrowgoodguy
➡️ Check out how we can work together to make some epic stuff happen here - https://growgood.co/bcorpconsulting/
Feeling like you’re ready to B Better and want to see if we can help?
➡️ Well then feel free to have a chat with us by booking a call here https://timgrowgoodco.pipedrive.com/scheduler/jYqm2LUl/30-minute-client-discovery-call
Until next time, B Better!
#71 Marketing and branding as a B Corp with Elena Keith of Seven
#71 Marketing and branding as a B Corp with Elena Keith of Seven
As a little girl struggling with deafness, Elena Keith wanted to be a farmer's wife. Things didn't work out that way though and today she runs branding agency Seven, in Tāmaki Makaurau Auckland, alongside her husband Gideon, while raising their teenagers, Spike and Ivy.
In this episode of B Better, Tim and Elena get into an in-depth discussion about how the advertising sector is having to change because the world is changing. The conversation takes twists and turns, from the ghost chips ad to Aristotle’s writings on purpose and genius, how WWII changed the role of women, how Seven survived lockdown as a business, and so much more, including:
- Who taught Elena that ‘your values don’t mean anything till they cost you something’
- Why she's trying to get helicopters banned from residential areas
- The best thing about running a branding agency
- How brands are using B Corp to stand out from their competitors
- Seven's motivation for looking at B Corp because staff wanted more meaningful work
- Elena’s top tips on doing B Corp (it took them 3 years to certify)
- Why she believes clients always get the work that they deserve
- Why the ghost chips ad ‘Monique says your drunk’ is legend (see the ad here: https://youtu.be/CtWirGxV7Q8?si=P_mnCDYs9pJsaV2p)
- Why transparency is key for businesses that want to stay relevant
Check it out! And get inspired.
_______________________________
Ready to B Better?
If you want to learn more about B Corp and if it could be the right thing for you we also have:
➡️ Our free e-book "To B Or Not To B; The What, Why & How of B Corp" is the DEFINITIVE guide to B Corp - https://growgood.co/bcorp-ebook/
➡️ Connect with me on LinkedIn here - https://www.linkedin.com/in/timjonesthegrowgoodguy
➡️ Check out how we can work together to make some epic stuff happen here - https://growgood.co/bcorpconsulting/
Feeling like you’re ready to B Better and want to see if we can help?
➡️ Well then feel free to have a chat with us by booking a call here https://timgrowgoodco.pipedrive.com/scheduler/jYqm2LUl/30-minute-client-discovery-call
Until next time, B Better!
#70 Raglan Food cofounder Latesha Randall is changing the world with coconut yogurt
#70 Raglan Food cofounder Latesha Randall is changing the world with coconut yogurt
Can you save the world with coconut yogurt? Founders of Raglan Food Co Tesh and Seb are giving it a solid go.
When her partner Seb decided it was time to go dairy-free due to allergies, Tesh started experimenting in her kitchen with making vegan coconut yoghurt.
Suffice to say, things took off from there. Word of mouth spread quickly and demand grew. First, they partnered with a local community kitchen but then built their own factory, determined to keep jobs in their small town despite challenges of scale.
Already purpose-driven, going through the rigorous B Corp certification process opened Tesh's eyes to new impact areas across Raglan Food Co's operations. On recertification, their score increased from 96 to 111.
And now, after four years of groundwork, Raglan Food Co is launching in New York where they see demand for tastier dairy-free options. Registering in the US as a B Corp too, they hope to spread their ethos globally while growing jobs in Raglan through this major milestone.
Tesh talks...
- How reading Patagonia founder Yvon Chouinard's book Let My People Go Surfing: The Education of a Reluctant Businessman inspired her to go B Corp.
- How Raglan Food Co runs diverse programs like its community fund, beach clean-ups and youth opportunities.
- Why being a B Corp is so important to them.
Check it out! Loads of (dairy-free) food for thought.
_______________________________
Ready to B Better?
If you want to learn more about B Corp and if it could be the right thing for you we also have:
➡️ Our free e-book "To B Or Not To B; The What, Why & How of B Corp" is the DEFINITIVE guide to B Corp - https://growgood.co/bcorp-ebook/
➡️ Connect with me on LinkedIn here - https://www.linkedin.com/in/timjonesthegrowgoodguy
➡️ Check out how we can work together to make some epic stuff happen here - https://growgood.co/bcorpconsulting/
Feeling like you’re ready to B Better and want to see if we can help?
➡️ Well then feel free to have a chat with us by booking a call here https://timgrowgoodco.pipedrive.com/scheduler/jYqm2LUl/30-minute-client-discovery-call
Until next time, B Better!
#69 Gemelli Consulting CEO James Stewart on being NZ's highest scoring B Corp
#69 Gemelli Consulting CEO James Stewart on being NZ's highest scoring B Corp
Ever wondered which company is New Zealand’s highest scoring B Corp? Wonder no more. The company that currently holds this title is Gemelli Consulting, a business owned by James Stewart.
What do they do? In a nutshell, it’s financial and commercial advisory services for organisations with social, environmental, and economic impact.
That means whether it's community trusts or faith-based groups or councils with an awesome idea that will change the world, Gemelli help them make sure the numbers stack up. So, would a bank or an investor jump on board with this? Will it lose money hand over fist once it's started? It's crystal ball financial modelling for purpose-driven organisations.
How did Gemelli take home the crown of highest scoring Kiwi B Corp? Well, find out all about it from the man himself. In this exclusive interview, we dive into James' passion for making a positive impact.
James talks about:
- How Gemelli acts as a translator between the financial system and the community sector
- How destroying poverty is Gemelli's kaupapa
- His background in the energy sector in Africa
- Being involved with rebuilding Christchurch after the earthquakes
- How Gemelli found its niche (fun fact: it's Italian for 'twins')
- What he means by 'The hustle is real'
- Why they donate 100% of profits to Habitat for Humanity and the KidsCan Charitable Trust
- The importance of keeping privilege in check...
...and a whole lot more. Need to feel inspired and uplifted? Get a dose of James.
_______________________________
Ready to B Better?
If you want to learn more about B Corp and if it could be the right thing for you we also have:
➡️ Our free e-book "To B Or Not To B; The What, Why & How of B Corp" is the DEFINITIVE guide to B Corp - https://growgood.co/bcorp-ebook/
➡️ Connect with me on LinkedIn here - https://www.linkedin.com/in/timjonesthegrowgoodguy
➡️ Check out how we can work together to make some epic stuff happen here - https://growgood.co/bcorpconsulting/
Feeling like you’re ready to B Better and want to see if we can help?
➡️ Well then feel free to have a chat with us by booking a call here https://timgrowgoodco.pipedrive.com/scheduler/jYqm2LUl/30-minute-client-discovery-call
Until next time, B Better!
#68 - Inside Forensic Science, Royal Encounters, and Like-Minded's Success Blueprint
#68 - Inside Forensic Science, Royal Encounters, and Like-Minded's Success Blueprint
When it comes to unsung heroes quietly getting on with making the world a better place, you needn't look much further than cofounder of Like-Minded Learning Cathy Gillespie.
I'm proud to call Cathy a personal friend as well as an inspiration in business so it was great to finally get her as a guest on the B Better podcast because Cathy has been a long-time B Corp champion here in Aotearoa New Zealand. Oh and did I mention that she's got an amazing sense of humour?
Her company, Like-Minded, creates learning solutions that enhance business performance and support a healthy workplace. Brace yourself for:
- Lessons learned from a career in forensic science and how they helped Cathy start her business.
- How she met the Queen in the most peculiar of circumstances.
- What makes for great instructional design in the world of online learning.
- The B Corp journey for Like-Minded.
Check it out! Loads of food for thought.
_______________________________
Ready to B Better?
If you want to learn more about B Corp and if it could be the right thing for you we also have:
➡️ Our free e-book "To B Or Not To B; The What, Why & How of B Corp" is the DEFINITIVE guide to B Corp - https://growgood.co/bcorp-ebook/
➡️ Connect with me on LinkedIn here - https://www.linkedin.com/in/timjonesthegrowgoodguy
➡️ Check out how we can work together to make some epic stuff happen here - https://growgood.co/bcorpconsulting/
Feeling like you’re ready to B Better and want to see if we can help?
➡️ Well then feel free to have a chat with us by booking a call here https://timgrowgoodco.pipedrive.com/scheduler/jYqm2LUl/30-minute-client-discovery-call
Until next time, B Better!
#67 The ins and outs of medical devices with Ian Cooper of Tasman Trolleys and Medical Equipment
#67 The ins and outs of medical devices with Ian Cooper of Tasman Trolleys and Medical Equipment
I got to take a little walk down memory lane during this chat with Ian Cooper of Tasman Trolleys and Medical Equipment.
That's because, before becoming That B Corp Bloke, I sold medical equipment... let's just say, it's an industry with some dark and murky corners.
Not over at Tasman Trolleys though, these guys are a force for good. As award-winning designers and manufacturers of medical trolleys, carts and medical equipment, TTME has been around for 65 years. Incredibly, they have staff who've been with the company 50 years and 40 years.
In our chat, Ian explains how the decision to go B Corp was made when managers sat down to discuss what they could use to validate the positive impact they were already having.
"That's when we decided that B Corp best represented what we wanted to achieve. We had discussions about others, like ISO, but we didn't feel they touched on the holistic component, like how B Corp deals with the social, the workers, the governance, and all those sorts of things. So we thought, 'yeah, this is something we should look at more closely.' As well, we looked at some of the other B Corp companies and they are aspirational brands.
It wasn't a hard decision when we started to break it down."
Ian talks about how B Corp provides a vehicle that enables them to tell their story and help customers and supply chain understand what they're trying to do.
"Again it gives you something that people can refer back to, it gives us structure around which we can go and tell a story. And someone else has validated what we're saying, which is a core component rather than us just saying, 'we're great, you just have to trust us on that'."
In our chat, we cover a range of topics including:
- How the pandemic impacted the medical device industry as well as business generally
- The importance of local manufacturing for transparent supply chains
- How part of becoming B Corp is preparation for what's coming down the line, particularly from the overseas markets
- The B Corp upper hand when in competition for a bid or client
- How becoming a purpose-driven business is something that can become more important as you get older and values shift. We ask ourselves, 'Is this what I want? Is this how it should be?'
Check it out! Loads of food for thought.
_______________________________
Ready to B Better?
If you want to learn more about B Corp and if it could be the right thing for you we also have:
➡️ Our free e-book "To B Or Not To B; The What, Why & How of B Corp" is the DEFINITIVE guide to B Corp - https://growgood.co/bcorp-ebook/
➡️ Connect with me on LinkedIn here - https://www.linkedin.com/in/timjonesthegrowgoodguy
➡️ Check out how we can work together to make some epic stuff happen here - https://growgood.co/bcorpconsulting/
Feeling like you’re ready to B Better and want to see if we can help?
➡️ Well then feel free to have a chat with us by booking a call here https://timgrowgoodco.pipedrive.com/scheduler/jYqm2LUl/30-minute-client-discovery-call
Until next time, B Better!
#66 Unilever ANZ proves you're never too big to B Corp
#66 Unilever ANZ proves you're never too big to B Corp
We've got a big player in the hot seat for this episode!
It was our pleasure to chat with Unilever New Zealand Managing Director Cameron Heath about the how and why of B Corp certification of Unilever Australia and New Zealand.
As one of the NZ's biggest company's to certify, Tim and Cameron discuss the misconception that B Corp certification is only for small businesses. The number of large corporates now seeking B Corp certification is at an all time high and other global units of Unilever are also looking at B Corp.
He reveals that getting certified for Unilever ANZ was sometimes a bumpy road over two years and in the beginning there was not always full internal support for doing it. This hesitation, though, triggered important discussions, it allowed sense checking, and in the end resulted in greater commitment. He talks about some of the initiatives that have come out of the B Corp process including a four-day week and generous parental leave policies.
Cameron also talks about how to balance the tension between being a sustainable business while still driving profit. "We strive to prove that sustainability is not an either/or of business performance, it's an enabler of business performance... an enabler to stronger business performance."
And so much more... have a listen.
_______________________________
Ready to B Better?
If you want to learn more about B Corp and if it could be the right thing for you we also have:
➡️ Our free e-book "To B Or Not To B; The What, Why & How of B Corp" is the DEFINITIVE guide to B Corp - https://growgood.co/bcorp-ebook/
➡️ Connect with me on LinkedIn here - https://www.linkedin.com/in/timjonesthegrowgoodguy
➡️ Check out how we can work together to make some epic stuff happen here - https://growgood.co/bcorpconsulting/
Feeling like you’re ready to B Better and want to see if we can help?
➡️ Well then feel free to have a chat with us by booking a call here https://timgrowgoodco.pipedrive.com/scheduler/jYqm2LUl/30-minute-client-discovery-call
Until next time, B Better!
#65 Oliver Hunt on Solving Sustainability In Healthcare
#65 Oliver Hunt on Solving Sustainability In Healthcare
Oli and I first met waaay back in 2015.
He was still at Uni, and I had recently connected to this B Corp idea.
Fast forward to today, Oli is the CEO and Founder of a super cool NZ-based start-up Medsalv.
Medsalv helps reduce hospital landfill contributions and the cost of keeping people healthy in a way that creates jobs for people with barriers to employment, providing better value and more sustainable healthcare.
In our chat, we cover a range of topics including:
- Oliver's entrepreneurial journey and the businesses he let go on the way to Medsalv
- The importance of purpose in successful businesses
- The challenges of self-employment
- Our shared frustrations around the lack of ethics in the medical device world
- Medsalv's journey to B Corp Certification and how doing the right thing drives decision making across the organisation
Check it out! I reckon it's a belter.
_______________________________
Ready to B Better?
If you want to learn more about B Corp and if it could be the right thing for you we also have:
➡️ Our free e-book "To B Or Not To B; The What, Why & How of B Corp" is the DEFINITIVE guide to B Corp - https://growgood.co/bcorp-ebook/
➡️ Connect with me on LinkedIn here - https://www.linkedin.com/in/timjonesthegrowgoodguy
➡️ Check out how we can work together to make some epic stuff happen here - https://growgood.co/bcorpconsulting/
Feeling like you’re ready to B Better and want to see if we can help?
➡️ Well then feel free to have a chat with us by booking a call here https://timgrowgoodco.pipedrive.com/scheduler/jYqm2LUl/30-minute-client-discovery-call
Until next time, B Better!
#64 AWWA Period Care cofounder Kylie Matthews is leading a planet-friendly, period empowerment revolution
#64 AWWA Period Care co-founder Kylie Matthews is leading a planet-friendly, period empowerment revolution
Unpacking the stigma around periods and getting back to celebrating menstruation as a sacred initiation is all part of the ethos at AWWA Period Care, a sustainable period-proof underwear brand that certified as a B Corp in June 2022.
Rooted in te ao Māori, AWWA period underwear are an alternative to all other menstrual products, removing the need for single-use pads and tampons. Just wear, wash with normal clothes, and line dry.
In this interview, co-founder Kylie Matthews talks to Tim Jones about she went from working as a youth justice social worker, who often encountered period poverty amongst her clients, to successful sustainable entrepreneurship, and the alignment of B Corp and te ao Māori.
Launched in 2018 by friends Kylie Matthews and Michele Wilson, on the back of a Kickstarter campaign, the name AWWA is derived from the Māori word 'awa' meaning river or flow. Māori referred to their period as te awa atua - the divine river. The ikura (period) was celebrated as it meant you could continue your family lineage. This is the foundation of the AWWA brand, a world in which every woman and girl can feel divine and empowered during her period.
"As mothers to daughters, we wanted to advocate for, break down the barriers, and unpack the stigma around periods that we have all faced. To create a more empowering, more sustainable, and a more beautiful future."
AWWA is not Kylie’s first sustainable business venture. On having her first child, the horrors of throw-away single-use pouches used in baby food motivated her to launch a reusable food storage bag business called Kai Carriers.
A few years later, the idea for AWWA was sparked by the research of her friend Michele Wilson, a Māori woman who had been studying natural Māori healing and how Māori managed their ikura (period) in pre-colonisation times.
The women raised funds for the business via Kickstarter and ended up with triple the amount they set out to raise.
As AWWA took off, Kylie sold Kai Carriers to focus fully on the period care brand. To date (end of FY23 financial year), the company estimates it has saved over 35 million single-use pads and tampons going to landfill.
_______________________________
Ready to B Better?
If you want to learn more about B Corp and if it could be the right thing for you we also have:
➡️ Our free e-book "To B Or Not To B; The What, Why & How of B Corp" is the DEFINITIVE guide to B Corp - https://growgood.co/bcorp-ebook/
➡️ Connect with me on LinkedIn here - https://www.linkedin.com/in/timjonesthegrowgoodguy
➡️ Check out how we can work together to make some epic stuff happen here - https://growgood.co/bcorpconsulting/
Feeling like you’re ready to B Better and want to see if we can help?
➡️ Well then feel free to have a chat with us by booking a call here https://timgrowgoodco.pipedrive.com/scheduler/jYqm2LUl/30-minute-client-discovery-call
Until next time, B Better!
#63 Seeds Impact Conference — B Corp Certification 101: Why It Matters
#63 Seeds Impact Conference — B Corp Certification 101: Why It Matters
Taking part in this Seeds Impact Conference with me today is Lauren Cain, the Certification and Growth Manager for B Lab AANZ.
Together, we're going to break down the basics – the ABCs – of B Corp Certification. No jargon, just the good stuff you need to know and why you might want to do it.
Plus, we're throwing in answers to some great audience questions.
So, tune in for an easygoing chat on this essential topic!
_______________________________
Ready to B Better?
If you want to learn more about B Corp and if it could be the right thing for you we also have:
➡️ Our free e-book "To B Or Not To B; The What, Why & How of B Corp" is the DEFINITIVE guide to B Corp - https://growgood.co/bcorp-ebook/
➡️ Connect with me on LinkedIn here - https://www.linkedin.com/in/timjonesthegrowgoodguy
➡️ Check out how we can work together to make some epic stuff happen here - https://growgood.co/bcorpconsulting/
Feeling like you’re ready to B Better and want to see if we can help?
➡️ Well then feel free to have a chat with us by booking a call here https://timgrowgoodco.pipedrive.com/scheduler/jYqm2LUl/30-minute-client-discovery-call
Until next time, B Better!
#62 Oyster HR and the meteoric rise of global remote hiring
#62 Oyster HR and the meteoric rise of global remote hiring
Traditionally, the best jobs are limited to people in a handful of the world's wealthiest cities. Yet brilliant people are everywhere. Closing this gap and making the best jobs available to anyone, anywhere, was the motivation behind launching the global employment platform Oyster HR.
Recently B Corp certified, Oyster HR uses software to make global hiring as easy as local hiring. Employers can hire compliantly without setting up a business entity and handle all employment functions from a single automated platform.
In this episode of the B Better podcast, B Better host Tim Jones talks to Oyster HR co-founders Tony Jamous and Jack Mardack about their mission to make the world more equal and freer by democratising access to job opportunities around the world.
"Today more than ever, with remote work, companies in the West can hire anyone anywhere and extend amazing job opportunities to people in emerging economies. And that's why we exist," says Tony.
"Our business model is totally aligned with our impact. The more we employ people around the world, the more we drag the world into more equality and freedom."
Discussion points in this podcast include:
- Why Oyster was a meteoric success from day one: "What we thought would take 10 years took 10 weeks," says Tony. "Revenue went from zero to double digits in 12 months."
- How the B Corp Impact Assessment helped them double down on their commitment to positive impact.
- The Oyster for Impact programme that offers discounts and more to other B Corp and purpose-driven businesses.
- What happens with countries that don't have a benchmarked living wage.
- How enabling remote working can reduce 'brain drain' for countries where talented nationals traditionally move to developed markets for better opportunities.
- How Oyster HR data shows that breaking down barriers to remote working is proving most beneficial to women.
- The Oyster for Refugees initiative that helps employers find refugee talent and hire them compliantly—at no or discounted costs—to build a brilliant, diverse team.
- How the free Oyster Academy provides courses to upskill remote workers and job seekers.
Check out the Oyster website here: https://www.oysterhr.com/
And see their latest impact report here: https://www.oysterhr.com/annual-impact-report-2022
_______________________________
Ready to B Better?
If you want to learn more about B Corp and if it could be the right thing for you, we also have:
➡️ Our free e-book "To B Or Not To B; The What, Why & How of B Corp" is the DEFINITIVE guide to B Corp - https://growgood.co/bcorp-ebook/
➡️ Connect with me on LinkedIn here - https://www.linkedin.com/in/timjonesthegrowgoodguy
➡️ Check out how we can work together to make some epic stuff happen here - https://growgood.co/bcorpconsulting/
Feeling like you're ready to B Better and want to see if we can help?
➡️ Well then, feel free to have a chat with us by booking a call here https://timgrowgoodco.pipedrive.com/scheduler/jYqm2LUl/30-minute-client-discovery-call
Until next time, B Better!
BONUS CONTENT - B Locals Aotearoa Webinar series: Impact Storytelling—How to engage and inspire through well-crafted content
Feeling the urge to unveil your inspiring impact story with the world but not quite sure where to start? Don't worry, we've got your back!
Today, we have a special bonus episode where we'll share a recording of a webinar hosted by B Local Ōtautahi Christchurch, which focuses on impact storytelling and how the B Impact Assessment can guide your impact messaging.
Let's hear from not just one but TWO remarkable experts and discover how you can amplify your business's impact through the art of storytelling.
Leon Kirkbeck is the Co-founder of Augusto, a hybrid creative and production agency that brings the thinking and the making together to offer clients everything from concept to creation. With a career history based on the practical side of radio, film, TV, and Interactive marketing, Leon started Augusto with his wife Michelle Walshe in 2008, just as the 'Content revolution' started. Leon remains on the practical side of content creation as a Camera operator and Director. He is also co-creator, producer, and co-host of NZ's running podcast, 'The Cryptid Factor'. Along with Hosts Rhys Darby, Dan Schreiber (and previously David Farrier), the three take a comedic look at the stranger side of life.
Angie Farrugia is B Lab Australia & Aotearoa New Zealand's Director of Communications & Engagement. She joined the organisation in late 2022 to build the profile of the B Corp movement in the region and is now also responsible for strengthening B Corp community engagement. Bringing more than 20 years of communications and marketing experience across Australia and the UK, Angie has led strategic brand development, storytelling, engagement, and campaigns for a wide variety of organisations, from large enterprises and household brands to non-profits, start-ups, and social enterprises.
Remember, your story has the power to change the world. So, go out there and make an impact!
_______________________________
Ready to B Better?
If you want to learn more about B Corp and if it could be the right thing for you we also have:
➡️ Our free e-book "To B Or Not To B; The What, Why & How of B Corp" is the DEFINITIVE guide to B Corp - https://growgood.co/bcorp-ebook/
➡️ Connect with me on LinkedIn here - https://www.linkedin.com/in/timjonesthegrowgoodguy
➡️ Check out how we can work together to make some epic stuff happen here - https://growgood.co/bcorpconsulting/
Feeling like you’re ready to B Better and want to see if we can help?
➡️ Well then feel free to have a chat with us by booking a call here https://timgrowgoodco.pipedrive.com/scheduler/jYqm2LUl/30-minute-client-discovery-call
Until next time, B Better!
#61 A Shift in Perspective to The Discovery of B Corp
#61 A Shift in Perspective to The Discovery of B Corp
Today's episode is gonna be a blast as I had the pleasure of sitting down with none other than Charles Cormier, the mastermind behind the Wisdom podcast.
We'll talk about the incredible journey I've been on, from my days in medical device sales in the UK to becoming a passionate advocate for B Corp. I'll take you through the key moments and insights that led me to where I am today.
So, stick around for more inspiring stories of purpose, transformation, and the pursuit of a better world.
_______________________________
Ready to B Better?
If you want to learn more about B Corp and if it could be the right thing for you we also have:
➡️ Our free e-book "To B Or Not To B; The What, Why & How of B Corp" is the DEFINITIVE guide to B Corp - https://growgood.co/bcorp-ebook/
➡️ Connect with me on LinkedIn here - https://www.linkedin.com/in/timjonesthegrowgoodguy
➡️ Check out how we can work together to make some epic stuff happen here - https://growgood.co/bcorpconsulting/
Feeling like you’re ready to B Better and want to see if we can help?
➡️ Well then feel free to have a chat with us by booking a call here https://timgrowgoodco.pipedrive.com/scheduler/jYqm2LUl/30-minute-client-discovery-call
Until next time, B Better!
#60 Check him out! Our Tim talks up a B Corp storm on Creative Jam
#60 Check him out! Our Tim talks up a B Corp storm on Creative Jam
Generally, our Tim Jones is the one asking the questions on the B Better podcast but in this episode, the tables are turned! The mics are switched! Our Tim is in the hot seat answering questions posed by the brilliant Laura Feavearyear, host of the Creative Jam Check Me Out podcast, as well as a Creative Consultant for the Food and Beverage Industry.
Listen in as Tim talks about the what, why, and how of B Corp. What it is, how to get it, and why you should. He talks with Laura about the four main drivers that are causing the rise and rise of the B Corp movement globally - consumer demand, employee pressure, investor demand, and supply chain pressures.
He talks about the industries that are leading the B Corp charge - consumer brands, personal care, and FMCG. As Tim says, "If you're a consumer brand and not about to get B Corp in the near future, you're going to be a dinosaur."
As well, Laura and Tim discuss greenwashing, greenhushing, business credibility, Gen Z push back, how being B Corp gives Aotearoa New Zealand businesses a massive boost in the international market, and more.
Aspiring B Corp businesses can glean plenty of tips from Tim on how to boost their score to get over the required 80 points threshold.
So what are you waiting for? Take a listen! 👂
B Corp certification is a world-recognised symbol for businesses that have put their processes and their systems through a rigorous process so they can stand tall and say how they want to do better for everyone and everything. It is fast becoming a very important badge to have on your packaging! With 115 B Corp brands already in NZ and a ton more around the world. 🌍
Grow Good is on a mission to help brands go through the B Corp process, understand the questionnaire, and how to make the world a B-etter place. It’s not as hard as it may seem and as Kiwis, we tend to play down our awesomeness for doing good. Tim would love to see more brands reach world-recognised standards with B Corp. 👌
_______________________________
Ready to B Better?
If you want to learn more about B Corp and if it could be the right thing for you we also have:
➡️ Our free e-book "To B Or Not To B; The What, Why & How of B Corp" is the DEFINITIVE guide to B Corp - https://growgood.co/bcorp-ebook/
➡️ Connect with me on LinkedIn here - https://www.linkedin.com/in/timjonesthegrowgoodguy
➡️ Check out how we can work together to make some epic stuff happen here - https://growgood.co/bcorpconsulting/
Feeling like you’re ready to B Better and want to see if we can help?
➡️ Well then feel free to have a chat with us by booking a call here https://timgrowgoodco.pipedrive.com/scheduler/jYqm2LUl/30-minute-client-discovery-call
Until next time, B Better!
#59 Tim O'Brien on Impactful Change: When business meets purpose head-on
#59 Tim O'Brien on Impactful Change: When business meets purpose head-on
Supercharge your passion for a better world as we explore the heart of purpose-driven business with the amazing Timothy O'Brien. He's a true trailblazer in systems finance, ESG, and strategies that aim to do good.
From when B Corp first popped up on his radar to his current role as CEO of Purpose Made (formerly Hatched), Tim's journey is one for the books.
In this episode:
🔍Tim walks us through his background in data and innovation, sharing how his passion for purpose led him to step away from the corporate world and set up Purpose Made, a strategic agency weaving impact into every thread of business strategy.
🌍 Tim brings up how his vision of embedding purpose into organizations has fueled his drive to tackle social, environmental, and cultural issues through the power of business.
📊 Tim talks about how the three pillars of Purpose Made's work — ESG+, Impact Measurement Design, and the innovative concept of Regenerative Finance – match investors' evolving expectations and the growing importance of long-term sustainability.
And so much more...
So, hit the play button and get ready to be inspired, informed, and maybe even a tad motivated to start your own impact journey!
Feel free to share your thoughts with us afterward!
_______________________________
Ready to B Better?
If you want to learn more about B Corp and if it could be the right thing for you we also have:
➡️ Our free e-book "To B Or Not To B; The What, Why & How of B Corp" is the DEFINITIVE guide to B Corp - https://growgood.co/bcorp-ebook/
➡️ Connect with me on LinkedIn here - https://www.linkedin.com/in/timjonesthegrowgoodguy
➡️ Check out how we can work together to make some epic stuff happen here - https://growgood.co/bcorpconsulting/
Feeling like you’re ready to B Better and want to see if we can help?
➡️ Well then feel free to have a chat with us by booking a call here https://timgrowgoodco.pipedrive.com/scheduler/jYqm2LUl/30-minute-client-discovery-call
Until next time, B Better!
#58 Unconventionalist Abb-d Taiyo: Empowering Change, Sustainability, and Purpose in the Digital Realm
#58 Unconventionalist Abb-d Taiyo: Empowering Change, Sustainability, and Purpose in the Digital Realm
Abb-d's journey into the industry is unlike any other, as he skipped the traditional design education and instead found himself on the courts of NYC playing basketball with top prospects.
But his story doesn't end there. He took a leap into a different court — the world of digital design, which he describes as both challenging and fulfilling, especially as someone from an ethnic minority background.
After getting his hands dirty, honing his digital design craft, and leading major projects and brands at large agencies, Abb-d grew tired of what he describes as "purposeless commercial briefs". He craved meaning and impact and thus made a bold decision to work only with clients committed to ESG.
Determined to make a difference, he co-founded the groundbreaking digital agency, Driftime®, alongside his partner, Sara Taiyo, in 2016. A design and impact agency that approaches complex challenges at the intersection of purpose and intention.
Their mission? To collaborate exclusively within the three pillars of sustainability (social, environmental, and economic) with strict criteria on who they work with in partners and prospects.
Driftime® became a B-Corp in 2021, showing their dedication to impact-driven solutions and empowering partners to bring about real change with a small but efficient team and extended partners globally.
Some exciting projects they've worked on include Only One and Design Declares!
Join us for another insightful conversation with Abb-d Taiyo as we explore how digital design can drive positive change across social, environmental, and economic spheres, and the power of combining creativity with purpose to make a difference in the world.
_______________________________
Ready to B Better?
If you want to learn more about B Corp and if it could be the right thing for you we also have:
➡️ Our free e-book "To B Or Not To B; The What, Why & How of B Corp" is the DEFINITIVE guide to B Corp - https://growgood.co/bcorp-ebook/
➡️ Connect with me on LinkedIn here - https://www.linkedin.com/in/timjonesthegrowgoodguy
➡️ Check out how we can work together to make some epic stuff happen here - https://growgood.co/bcorpconsulting/
Feeling like you’re ready to B Better and want to see if we can help?
➡️ Well then feel free to have a chat with us by booking a call here https://timgrowgoodco.pipedrive.com/scheduler/jYqm2LUl/30-minute-client-discovery-call
Until next time, B Better!
#57 Ben G the OG G Better Than Kenny G On Why Now Is The Time To CoGo!
#57 Ben G the OG G Better Than Kenny G On Why Now Is The Time To CoGo!
Meet Ben Gleisner, CEO of CoGo — the ultimate triple threat: economist, environmentalist, and social entrepreneur! This dude has been on a mission to safeguard the environment ever since he graduated with a master's degree in climate change economics in 2006. And he's not just all talk. Coz Ben started a number of businesses and charities that are actually making a real difference.
For six solid years, Ben has put his expertise as a senior economist at the New Zealand Treasury, leading teams that worked on climate change policy and wellbeing metrics. But that's not where his story ends, my friend.
In 2011, Ben launched the CoGo platform in New Zealand under the brand 'Conscious Consumers'. He then jetted off to the UK with his wife and two kids in 2018. Why? To launch CoGo on a global scale, of course!
CoGo now has partnerships and seamless integrations with a whopping 40 banks worldwide. And we're talking big names like NatWest (UK), ING (Netherlands), and Commbank (AUS). Together, they're empowering people everywhere to measure and reduce their carbon footprint. With a user base of 16 million and counting, CoGo is making sustainable living accessible to everyone.
But here's the kicker: Ben's not your average do-gooder. He's all about combining data and behavioral science to create a systemic positive impact. This guy really knows how to shake things up and make a real change. Watch out, world! Ben's here to save the planet, one carbon footprint at a time.
_______________________________
Ready to B Better?
If you want to learn more about B Corp and if it could be the right thing for you we also have:
➡️ Our free e-book "To B Or Not To B; The What, Why & How of B Corp" is the DEFINITIVE guide to B Corp - https://growgood.co/bcorp-ebook/
➡️ Connect with me on LinkedIn here - https://www.linkedin.com/in/timjonesthegrowgoodguy
➡️ Check out how we can work together to make some epic stuff happen here - https://growgood.co/bcorpconsulting/
Feeling like you’re ready to B Better and want to see if we can help?
➡️ Well then feel free to have a chat with us by booking a call here https://timgrowgoodco.pipedrive.com/scheduler/jYqm2LUl/30-minute-client-discovery-call
Until next time, B Better!