Following the release of our latest report, Covid-19 The Long-Term Legacy, myself and Pete Marcus sat down to discuss the findings with Chris Talago, PR/Comms Director at AWS and Stephen Shaw, Director at Coleman Parkes for our 8thepisode of Heard@Harvard.

The report explored the impact of the pandemic and how it has affected business leaders, so now being 12 months in, we wanted to start to uncover what the long-term effects are on business priorities, the role of brands and the impact on the way we live and work.

A key theme pulled from the discussion is digital transformation. Stephen made a very interesting point, which was that all companies have accelerated however, they’re not all transforming in the same way which raises all sorts of challenges for tech brands.

You can catch the full episode below, and check out previous editions over on Anchor. If you’d like to read the full report, you can find it here.

Heard @ Harvard Episode 6 - Marketing and Brand Purpose

Heard @ HarvardBy HarvardNov 26, 2020