Healthcare Digital Marketing Podcast

In this episode, we chat with Jane Hunt who is a dynamic and engaging public speaker who delivered talks at top industry events including PRWeek and BrightonSEO. With a talent for identifying industry trends and translating them into actionable insights, she has shared her expertise with global digital audiences on podcasts like Digital Marketing Podcast and SEO Video Show. 

With 10+ years of experience in digital PR, Jane offers valuable insights into how brands can leverage PR for growth. She shares the latest tactics that are driving real results at JBH and discusses actionable strategies that your audience can find in 'The Digital PR Playbook'. 

We interviewed Jane on the following topics:

1. What are some of the biggest marketing mistakes practices make and how do they fix it?

2. What marketing channel should you prioritize and why?

3. If a doctor has a small marketing budget, what are 3 things they should do first for visibility online?

In this episode, we chat with Nile Frater is the founder of Masse, an innovative SEO agency that specializes in high-scale content campaigns for cutting-edge tech companies at Series A, B, C, and beyond. In just 12 months, Masse has grown from $0 to over $1.5 million in ARR, leveraging a unique human-AI hybrid approach to SEO.

Nile’s journey in the tech world began with NoCode.Tech, a hub for the no-code movement that was acquired by A16z-backed Stacker in 2022. With a background in engineering and coding, Nile has consistently pushed the boundaries of SEO, focusing on delivering tangible business results for startups and tech companies.

We interviewed him about how AI is changing SEO, local SEO ranking factors, common SEO mistakes, and much more.

In this episode, we chat with Corey who is an experienced industry speaker, best-selling author, and the owner/leader of VOLTAGE digital marketing agency.

His book, The Digital Marketing Success Plan (available on Amazon), details why companies need a documented, objective, and accountable digital marketing plan in today's era of unprecedented change in the digital marketing industry. He provides context for why having a plan is important, real stories, and "how to" content for creating and implementing a plan leveraging his five-step START Planning process.

Over the past two decades he has spoken throughout North America at events including Search Marketing Expo (SMX) and Digital Summit (DS), among many others. He also is a VIP Contributor to Search Engine Journal and ongoing contributor to Search Engine Land and Forbes. He has been featured on numerous podcasts and media opportunities as a guest, panelist, and coach.

We interviewed him about what digital marketing strategies actually work, how often should you post on social media, should you hire an in-house marketing team, consultant or agency, how AI is changing digital marketing, and much more. 

In this episode, we chat with Brittany Fountain who covers the Carolinas as a Business Development Officer with Huntington Bank’s Practice Finance division. She specializes in providing capital to practice owners in the Dental & Medical community across both North & South Carolina for start-ups, acquisitions, real estate projects, and so much more.

With more than 15 years of experience serving small business owners, Brittany uses her multi-disciplinary background in Business Development, Financial Services and Consulting to bring a relational approach to guiding business owners on their unique path to success.

Brittany currently resides in the Greater Charlotte metropolitan area in the Carolinas with her husband and 3 young boys. And let’s be honest… between family, work, sports (so many sports!), etc. she has no free time; both shocking to read in a bio and yet, totally relatable!  

We interviewed her about how practice financing is tied to marketing, the right time to expand a practice, why a practice finance division is vital, and much more.

In this episode, we chat with Traci DeForge who has over three decades of expertise in Broadcast Media, Executive Management, and Fortune 500 Business Consulting. Traci DeForge is the founder of Produce Your Podcast, a premier podcast consulting and production agency that incorporates podcasting into the digital marketing strategy of B2B and B2C companies. 

With a diverse career spanning startups to Fortune 500 giants like Google and Hilton, she's renowned for business development insights that drive innovation. As CEO of Ladies Who Launch, Traci pioneered the Franchise Media Model, supporting women-owned businesses.

An international podcast expert and speaker, she created the Podcast Management Academy, the industry’s only Podcast Management Certification Program and co-founded the Podcast Professionals Association. 

Traci hosts the ”Growth Accelerator Podcast”, “Journey to There” and co-hosts the popular "Ask Brien Radio Show" in Los Angeles. Recognized by ABC, NBC, CNN, CTV, and American Express Open, Traci is a proud member of the Rolling Stone Culture Council where she leads the Podcast Member Program.

We interviewed her about utilizing podcasts to enhance a practice’s brand and engagement with their patient community, strategies to use in podcasts to generate new patient leads and improve appointment booking rates, and much more.

In this episode, we chat with Ashley Boaz, the CEO and Founder of Mint Conceptions, where she leads with a vision of innovative business solutions and operational excellence. As the Lead Coach at Mint Conceptions, Ashley specializes in driving business profitability and efficiency through tailored coaching programs and strategic consulting.

With extensive experience in the dental industry, Ashley also serves as the Chief Operating Officer for a Group Dental Practice. She brings valuable insights from her previous work with Dental Support Organizations (DSO), where she learned to navigate large-group dental practices. Her expertise spans Patient Care, HR and Administration, OSHA Compliance, HIPAA Compliance, Radiation Safety, and Dental Practice Management.

Ashley began her career in dental care, initially as a Certified Dental Assistant, before advancing to a Registered Dental Hygienist. She holds an Associate of Applied Science in

Dental Hygiene and a Graduate Diploma in Dental Assisting from GTCC. Building on her foundational knowledge, Ashley graduated Magna Cum Laude from the University of North

Carolina at Greensboro (UNCG) with a Bachelor of Science in Integrated Professional Studies.

A committed leader and lifelong learner, Ashley is a Maxwell Leadership Certified Team Member. She brings proven leadership principles to her coaching and operational roles. Her

dedication to excellence is reflected in her maintained certifications as a licensed Registered Dental Hygienist and DANB Certified Dental Assistant.

We interviewed her about common missed revenue opportunities, when does a practice need a business coach, what are common marketing mistakes, and much more.

In this episode, we chat with Barrie Cohen who  is the owner and founder of BC Public Relations. She created her boutique public relations firm on three principles: creativity, customization, and collaboration.

After years of working for agencies in Philadelphia, Barrie saw the overwhelming need for a more attentive public relations firm dedicated to supporting and strengthening a client’s business goals.

Unlike larger firms, Barrie has the ability to work one-on-one with clients to not only provide unprecedented, personalized services but to create a comfortable and trusting working relationship. 

Always keeping the clients’ best interest in mind, Barrie utilizes her long-standing media relationships, innovative marketing strategies, and professional writing skills to successfully promote and position clients in a variety of industries across the country—and internationally.

Her passion for positive publicity and storytelling has created countless opportunities for her clients, including features in Cosmopolitan, Muscle & Fitness Magazine, Huffington Post, and more.

We interviewed her about PR in the healthcare space, storytelling and how it plays a role in marketing, fresh marketing strategies to boost your practice’s brand, and much more.

In this episode, we chat with Karlyn Ankrom who is the founder and lead strategist of Oh Snap! Social and creator of the Fan Firestarter Framework, a new approach to social media marketing made specifically for businesses “tempted to fake their own death and flee to Tahiti at the mere thought of content creation. 

Karlyn developed her user-friendly strategy after working for a decade with a variety of brick-and-mortar businesses who were decidedly socially allergic, not because they didn’t want to do social media, but because they were intimidated by it. In response, her new system helps newbies get on the fast track to “unsticking their social media” in just one hour per week.

We interviewed her about how business owners can move the needle with their social media efforts, what should business owners measure with their social media campaigns, how to inject personality into your social media posts, and much more.

In this episode, we chat with Ryan Nolan who has worked in the dental industry since 2012, assisting doctors with practice financing, marketing, and real estate needs. He has worked with hundreds of Dentists across the country, helping them with everything from practice transitions, partnerships, startups, purchasing real estate, and growing their practice.

Ryan Nolan has presented at the Rocky Mountain Dental Convention, CDA Annual meetings, and multiple study clubs, Dental Schools, Residency programs, and workshops across Colorado. He is a member of the NAPB (National Associate of Practice Brokers) and PVSG (Practice Valuation Study Group).

Ryan Nolan is a dental broker at CTC Associates and we interview him about helping buyers and sellers with the transition of their dental practice, selling a practice to a DSO, how marketing affects the evaluation of a practice, and much more.

In this episode, we chat with Chris Ogletree who has been providing financial services to dentists, healthcare professionals and entrepreneurs in Atlanta since 2015. He is one of the top financial advisors who has built his life around amazing people that he is fortunate enough to serve everyday. He feels this is not a career to him, but a calling.

He is a graduate of the 264th Fastrack academy where he was able to sharpen his skills with other top advisors in the country. He completed his FINRA Series 6, Services 63 and Georgia Variable Annuity exams to be a Northwestern Mutual Financial Advisor. 

Chris discusses the biggest opportunities that he sees in his clients’ financial portfolio to help them create wealth, personally and professionally. We also discussed how many of his clients are or aren’t doing marketing and how he advises them on how to become profitable with the right marketing partner. 

In this episode, we chat with Jon Clark with Moving Traffic Media about key regulations that are impacting marketers who work with doctors, how doctors and dentists can optimize their paid advertisement, how we can target audiences in an un-intrusive way through AI, and much more.

Jon Clark and Joseph DeVita have worked together as digital marketers for over 15 years. They met while working for one of the world’s largest digital agencies in NYC, and in 2017 left their full time jobs to build Moving Traffic Media together. 

Jon and Joe sat next to each, serviced Fortune 100 clients together, and learned how to manage large teams across a diverse set of industries. Now they take that decade of experience working for someone else and apply those hard learned lessons to the clients they serve from their own digital

agency. 

Over the last five years, they have built a company with over 20 clients and 12 full time employees.

In this episode, we chat with Scott Gullickson with Pinnacle Consulting about how a practice owner can set up their team members for success, what businesses should focus on for their marketing strategy, how do practice owners get control of their business, and much more.

Scott Gullickson is a business coach, facilitator, and founder of Pinnacle Coaching. He is passionate about making a positive impact in the lives of entrepreneurs to help them get more of what they want. Scott is a strong believer in growth and development, both professionally and personally.

He is a certified The Six Types of Working Genius trainer and has received his certification from Leadership Strategies as an Effective Facilitator. He facilitates a CEO roundtable group and he uses these certifications to move leadership teams effectively and efficiently from where they are to where they want to be.

Scott’s favorite thing about working with small businesses is creating clarity with where they want to take their company and putting together a roadmap with how they will get there.

Scott and his wife, Alyssa, live in Glenwood, MN with their twins, Evan and Brielle. Scott enjoys hunting, alpine skiing, golfing, exercising, reading, and traveling with his family.

MILESTONE: 50th Podcast Episode for the Healthcare Digital Marketing Podcast

In this episode, we chat with Michael Dinsio about startups vs. acquisitions, the hardest part of starting a dental practice from scratch, the top 5 challenges post close when buying a dental practice, and much more.

Prior to founding Next Level Consultants, Michael spent a decade learning the business of dentistry through a banker's eyes. In that time, he guided more than 300 dental office start ups and helped facilitate over 200 dental practice transitions. Through this journey, Michael found that his passion was helping dentists navigate the complex process of getting into ownership and crushing it as new practice owners.

As corporate dentistry and regional DSOs continue to find success, today's generation of practice owners face new challenges to grow their businesses and thrive. With that goal in mind, Michael followed his true passion and started Next Level Consultants.

Michael advises clients in all stages of their practice—whether it is establishing a new business, maintaining and/or expanding a practice, or preparing to sell.  Having helped hundreds of practice owners, Michael is qualified to serve as a key business strategist and advisor for any healthcare professional.

Michael gains great satisfaction helping healthcare professionals reach their greatest potential. Passionate and committed, he brings his dedication to helping doctors and their teams turn their dreams into realities every single day.

Dr. Ingrid Murra is a Harvard trained doctor that raised over $5 million for her new startup, Two Front. Two Front is a revolutionary tech platform that empowers orthodontists to leverage unused space from local dental offices to build their practices, while allowing dentists to passively increase their bottom line by 25% of their total annual revenue.

Dr. Ingrid Murra is a Harvard-trained orthodontist and mission-driven, entrepreneurial leader passionate about democratizing access to confidence and entrepreneurial success for healthcare

providers.

Two Front is a free, modern platform for orthodontists to build hybrid practices from unused space at local dental offices, which empowers dentists to generate passive income of up to $150,000 by renting out two chairs per month. She’s backed by Craft Ventures, a top venture capital firm that has

backed companies including Airbnb, Uber, Tesla, and Instacart, along with leaders in the healthcare industry such as Tom Lee, founder of One Medical and Fred Joyal, founder of 1-800 Dentist.

Dr. Murra has been featured in Business Insider’s 7 Women to Watch, Heal Thyself — The Truth Behind, Invisalign and how to Actually get Results, Why I Invested in Two Front — Jonathan Cornelissen, Women in Wellness, A Dentist Explains how Oral Numbing Works, PopSugar, and LA Tech Watch.

In this episode, we chat with Dr. Murra about how dentists can generate passive income, what's the best way for dentists to offer their patients Invisalign, what are the differences between Invisalign, SmileDirectClub, and other competitors in the market, how to use marketing for Invisalign treatments, and much more.

Avi Kumar is the founder and CEO of KUWARE, Inc, a marketing and advertising agency based in Austin, TX. KUWARE’s primary focus is on marketing strategy delivered through a fractional CMO model and eCommerce-As-A-Service.

Recently, Avi acquired the white-label PPC agency InvisiblePPC. As a behind-the-scenes white-label partner, InvisiblePPC, helps smaller agencies fulfill the marketing needs of local businesses.

Avi prides himself on being an #irreverentmarketer, with a belief in looking past the star power of marketing “gurus” and shattering marketing myths. He places the objective data and science of marketing before subjective criteria and helps his clients and agency partners succeed in a crowded marketplace.

Avi has spoken at the prestigious Traffic & Conversions Summit alongside such speakers as Martha Stewart, Marie Forleo, Chip Wilson, and Snoop Dogg! His diverse educational and business background gives him a truly unique insight into the finer nuances of both the business and technological aspects of online business.

His no-nonsense result-driven approach to business has contributed to the long-standing relationships between his agency and his clients.

As a leader, Avi brings this same passion to his team; nobody has quit Kuware to work at another agency in 14 years of Kuware’s existence.

In this episode, we chat with Avi about a plastic surgeon’s Google Ads case study, should a doctor focus on organic and paid marketing strategies, what to expect from a marketing agency in the first 30 days, and much more.

Fred Joyal is an author, speaker, entrepreneur, and business advisor. He co-founded the most successful dentist referral service in the country, 1-800-DENTIST. He has previously written two books on marketing, has dabbled in standup and improv comedy, acted in bad movies and excellent TV commercials.

His latest book, Superbold: from Under-confident to Charismatic in 90 days, is an Amazon and Wall Street Journal bestseller. He once beat Sir Richard Branson in chess and was also a question on Jeopardy. He is an avid cyclist, a below-average tennis player and an even worse golfer. He lives in Los Angeles.

In this episode, we chat with Fred about his book Superbold and what’s the difference between confidence and boldness, his success with 1-800 DENTIST, how he got into the dental space, dental marketing, and much more.

Justin and his wife Kelley Knott Founded Intrepy Healthcare Marketing in 2014. A passion for healthcare was the catalyst to founding Intrepy Healthcare Marketing. They saw a real need in the medical space for healthcare agencies that really understood providers and the patient journey. They believed there was a lack of transparency and that is what we are striving to deliver to our partner healthcare organizations.

I have known Kelly Schwartz for many years as he, myself, and his wife Anna Schwarz have spent time impacting our community together. We both love working in the dental industry helping dentists improve their practice’s profitability.

If you manage a dental practice, Kelly is offering a Dental Intel Boot Camp in July. There are limited spots, don’t miss out. See details below!

Kelly Schwartz, CEO of Schwartz Consulting Group is a highly sought after speaker who provides consulting, training, and lectures to the dental industry. A graduate of Ferris State University, Kelly earned his degree in business. Kelly has personally worked with over 750 dental practices nationwide over the last 29 years.

This experience and hands-on training have helped him develop the skills and expertise to help dental practices thrive. Kelly’s network of dental offices have a combined revenue of over $900,000,000 annually while increasing revenues over 35% year over year.

Kelly’s offices have a combined patient base of over 2 million treated annually. Kelly offers a diverse, comprehensive, and customized coaching program that is guaranteed to get results.

In this episode, I chat with Kelly about the challenges dental practices are facing and how he helps them improve, when and how should a dental practice be marketing for new patients, when should a dental practice be looking for a coach and much more.

Chris Pistorius is the founder of KickStart Dental Marketing. While Chris specializes in dental marketing, other medical professionals, marketers, entrepreneurs, and businesses can learn from his digital marketing experience of over 15 years.

Chris has worked with countless local business owners in all industries across multiple facets

of marketing, consulting, and coaching. Chris has been able to build his local digital marketing agency into one of the top marketing agencies in the country, as listed on UpCity, SEO For Growth, DesignRush, Expertise & AgencyVista.

He shares his expertise by giving marketing seminars across the country and

hosting a weekly marketing podcast.

Before starting his marketing agency in 2009, Chris worked for online marketing giants AOL, Time Warner, Dex & MapQuest. He holds several online marketing certifications and is trained by Google on how businesses can get the most out of their marketing efforts.

He’s also the author of “The Ultimate Guide to Internet Marketing for Dentists.”

In this episode, we chat with Chris how to rank dental practices in Google, the importance of online reviews for Google rankings, how to accurately track marketing and SEO effectiveness, and much more.

KickStart Dental Marketing: https://kickstartdental.com/ 

The Ultimate Guide to Internet Marketing for Dentists: https://www.amazon.com/Ultimate-Guide-Internet-Marketing-Dentists/dp/150272040X 

Jessica is an SEO expert for small businesses. She helps business owners get greater online visibility and higher search engine rankings within their local market. Jessica has over twenty years of experience working with multimillion dollar companies in marketing, business development, sales and influencer marketing, with companies including Pfizer, Walmart, prAna, Stonyfield and BJ's Wholesale.

In this episode, we chat with Jessica about the most important considerations for mobile site design in 2022, the importance of mobile site design for SEO, the role of Google My Business for SEO, and much more.

We got to meet @CurtisMarshall with Dental Intel at @Dr. Phelp’s Dental Workshop in Charlotte, NC. Dental Intelligence and Med Rank Interactive were both sponsors of Dr. Phelp’s event.

We instantly saw the value of working together by helping dentists thrive with digital marketing, data analytics and profitability tracking.

In this episode, we chat with Curtis Marshall of Dental Intelligence about his philosophy on the two types of patients, how Dental Intel helps with those types of patients, how Dental Intel measures profitability in a dental practice, what tools can dental practices use to automate their marketing efforts, and much more.

With over 20 years’ experience in marketing and communication, and 15 years’ experience in practice management, dental coaching, and operations, Curtis Marshall, a co-founder of Dental Intel, utilizes his passion and skills to help dental professionals nationwide take their companies to the next level. Dr. Bret Tobler said, “Curtis is a fantastic motivator. He is energetic, charismatic and personal. He is the kind of guy who makes friends wherever he goes. He’s been a great resource for growing and promoting our business.

In this episode, we chat with Dr. Matthew Norton about the challenges with hiring during the pandemic and what to do about it, the first important step in hiring and team development for your practice, what is missed during the hiring process, how hiring and team development influences marketing success, and much more. Don’t miss this one!

Dr. Matthew Norton has been a business owner and leader since 1983. He’s an expert in human behavior and cognitive science, determining how and why people do what they do. His lifelong passion is providing insights and strategies that guide people to fulfill their purpose and achieve the success they’re seeking.

He is the creator of numerous innovative assessments that provide unique insights into people’s key strengths and signature styles leading to improved interpersonal understanding, communication and collaboration.

The strategic applications of these assessments typically result in improved relationship dynamics as well as business breakthroughs achieved through optimizing leaders and their teams.

Matthew has conducted thousands of assessments since 1997. He focuses primarily on people’s action and thinking strengths, their emotional agility skills, and their sources of inspiration. He has created individual and interactive team training to guide implementation of the assessment insights,

and he loves to coach to facilitate deeper breakthroughs.

He is the founder/owner of PeoplePlusPurpose.com. He loves to speak, be interviewed, and interview others to share knowledge and serve people.

In this episode with Dr. Ginger Bratzel, a dentist with 20+ plus years of experience and who has also been featured on Dental Economics, MSNBC News, and Dental Products Report discussed how she went from a dentist to a marketing expert, the changes she has seen in the shifts of how dentists find and get new patients, how much time and energy a dentist should dedicate to marketing, how to make your practice more attractive to new patients, and much more.

Dr. Ginger Bratzel is the founder and creator of Rio Grande DATP LLC. Ginger started her professional career as a dentist where she developed systems and strategies to increase patient and client attraction to create business growth.

From Ginger’s own success, soon health care providers and other service providers from around the country were asking her to work with them in their businesses, too, And she quickly began coaching private clients on how to do it, as well.

Ginger was invited to consult and be the lead coach for one of the largest healthcare marketing companies in the nation to their top-level clients teaching them her proven step-by-step program to show owners exactly how to attract more of the right kind of patients, clients, and customers.

Ginger is known for her “no holds barred and shoot straight from the hip” approach to business growth as well as getting and keeping clients.

In this episode with Dr. Phelps, we discussed his new dental marketing book, 5 stages of the new patient cycle, the silent killer of most dental offices production and marketing ROI, and much more.

Dr. Phelps and I met at a dental networking event in Charlotte. Our conversation was pretty exciting because he is a dentist that understands marketing and the need to convert new patient leads. With Med Rank Interactive being a dental marketing agency, we both found that our tools, experiences, and passion to help the dental space is needed to help dentists grow their profitability and assist patients with their oral health.

Dr. Christopher Phelps is an entrepreneur and general dentist in Charlotte, NC. He is the host of the Dental Slang Podcast and an Amazon best-selling author of the book, Grow Your Dental Membership Plan.

In 2005, he launched the Phelps Institute, which today is dedicated to providing Dentists live patient experiences to go along with their didactic learning. In addition, Dr. Phelps’ Strategic Practice

coaching group works with Dentists on the business side of things to help Doctors

reach their goals and grow their practices.

In 2016 he launched Golden Goose Scheduling which has since become the premier new patient scheduling service for Dentists in the US and Canada.

Recently, he partnered up with Dental Membership Direct which is an online software tool to help Dentists create and manage in-house dental membership plans they offer to uninsured patients. Dr. Phelps is a Kolbe Certified Trainer and is also an expert in the Science of Influence and Ethical Persuasion.

He has studied under the Authority in this field, Dr. Robert Cialdini and was awarded the title: Cialdini Method Certified Trainer (CMCT).

In this episode with Anthony Blanco, we discussed how his dental clients work with their team on hiring in this current environment, how he helps dentists grow their practice, the most important factor to growing a dental practice, and much more.

Anthony and I met through a mutual client. It was a pleasure having him share his knowledge, experience, and passion for coaching business owners in helping them accomplish their business and personal goals.

Anthony won coach of the year in 2018. Anthony has been coaching professional services practices for more than 20 years, with a specialty in coaching high-performance dental practices since 2016. He finds personal satisfaction in helping business owners find their significance, freedom, and create an impact. His passion is engaging people in their vision for their life and business and helping them pursue that vision.

At Premier Advisory Dentistry Group, Anthony helps business owners and leadership teams dream big and set achievable goals, while equipping them with tools to accomplish those goals. He is a lifelong learner who loves to teach. He is a triathlete, and was awarded Global Coach of the Year twice in the past four years out of 1000+ coaches in 76 countries.

As an active national advocate for dentists Ben Tuinei’s mission is to help doctors negotiate fair and reasonable reimbursements from insurance carriers.

Ben is the president of Veritas Dental Resources, a company that helps dentists improve insurance reimbursements. He has been recognized by several state dental associations and continuing education institutions as “the authority” on PPO strategies and fee negotiating. He has worked with 6,000-plus dentists and influenced more than $3 billion in negotiated revenue for his clients.

Veritas Dental Resources focuses primarily on negotiating fair and sustainable reimbursement rates from insurance carriers and employing proper billing and coding practices in an effort to fully maximize a practice’s revenue.

One of my favorite episodes from a true pioneer in SEO, meet Steve Wiideman aka SEO Steve. He has been doing SEO since Google was first launched in 1998!

Specializing in strategic planning for multi-location and franchise SEO campaigns, Steve Wiideman, of Wiideman Consulting Group, considers himself a scientist and practitioner of local and e-commerce search engine optimization and paid search advertising. He is the author of SEO Strategy & Skills, a college textbook through Stukent. Wiideman has played a role in the inbound successes of brands that have included Disney, Linksys, Belkin, Public Storage, Honda, Skechers, Applebee's, IHOP, Dole, and others, with emphasis on strategy, planning, and campaign oversight.

In 2018, Wiideman won Industry MVP at a popular SEO conference (C3 Searchies) and helped Meineke earn the NatLo Top 30 in Local Marketing by Placeable.

Wiideman and his team have worked with Fortune 500 companies and small start-ups alike for over 22 years. His personal experience ranges from having managed or assisted with large sponsored ads budgets, to turning brick and mortar businesses into Internet profit machines using SEO best practices learned while studying under the world’s best organic and paid search optimization specialists.

Wiideman conducts online video and in-person presentations at various conferences and tradeshows throughout America on such topics as the history of SEO, link-earning, multi-location ranking factors, pay-per-click advertising, responding to search engine updates, and much more. He also is a frequent panelist at online marketing events and speaks at many California meet-up groups and networking events.

Wiideman designed and teaches the Website Optimization and Strategic Search Engine Marketing online course for California State University Fullerton, the SEO Tools and Analytics course at University of California San Diego, and was recently commissioned to write a textbook for a popular online learning service for colleges.

Wiideman's information products of the 2000s have been adopted by thousands of small- and mid-sized businesses as a model for building websites on a platform optimized for higher placement in search results and social media destinations.

As a consultant, Wiideman has developed creative strategies that garner organic links and citations to web properties, in addition to strategizing website migrations, upgrades, and social media integration. Wiideman has been mentioned and featured in a number of popular publications including:

• CNN Money
• Entrepreneur Magazine
• Marketing Sherpa
• National Journal
• Response Magazine
• Vice Magazine
• Visibility Magazine
• CNBC
• Vice / Motherboard
• Fortune Magazine
• Local Search Association
• American Express

Wiideman is currently working on a project to provide his knowledge in the SEO industry in the form of a 6-week online training program.

Steve’s current projects include a transparency service for small businesses, along with experiments his team is running to better understand the impacts of voice search, featured snippets, and structured data.

Colin Jeffries  has over a decade of experience helping businesses and people reach the right audiences at the right time with messages that galvanize to action. His background in digital marketing, content marketing, advertising, branding, strategy, and segmentation help him bring a holistic perspective to helping organizations grow.

In addition to serving a broad range of healthcare practices and providers, Colin is recognized as a pioneer in direct-to-patient marketing for addiction recovery. He currently co-hosts The Rethink Marketing Podcast and leads marketing initiatives for BrightView, a comprehensive outpatient addiction treatment provider with more than 30 locations and 6,500 patients under care.

Full episode 🔥  :

This was a fun episode with Cortney Boccardi and Mary Hannah, two rock-stars in the digital marketing industry.

Cortney Boccardi is the Director of Marketing at Precision Genetics and Precision Molecular Solutions. Part of her brand style is to energize small businesses to take big digital steps within the healthcare space.

She has been a marketing leader, content marketer, brand storyteller, digital strategist for almost 15 years now.  Her core marketing plans include transforming the conversation that happens between clients and her company, to engage in a passionate, educational way in order to move the health industry further into a world where we are making our health more personalized and purposeful. She has a B.S and  M.A from Fordham University.

Ali Oromchian, JD, LL.M. is co-founder and Chief Executive Officer of HR for Health, which is a software as a service platform that provides web-based human resources solutions and advice for health care practice owners and managers.

Ali is also a founding attorney of the Dental and Medical Counsel, P.C. law firm and one of the nation’s leading legal authorities on topics relevant to doctors. Since its creation, the Dental and Medical Counsel P.C. law firm has been regarded as one of the preeminent law firms devoted exclusively to healthcare professionals.

Clients seek Ali’s advice on practice acquisitions and sales, creation of corporations and partnerships, associate contracts, estate planning, employment law matters, office leasing and state board defense.

Full episode 🔥  :

Dr. Eric Block is on a mission to help dental professionals everywhere overcome burnout and anxiety and is the author of “The Stress-Free Dentist”.  He is a full time practicing dentist, founder of DealsforDentists.com, author, speaker, influencer, podcaster, blogger, certified life coach, key opinion leader, husband, and father of two kids.

Mike, being the oldest of four siblings, learned the struggles of leadership at an early age. The Charlotte native and former football student-athlete graduated with honors from Appalachian State University.

He first entered the world of motorsports in 2006 as a developmental member of a NASCAR Pit Crew. Mike slowly climbed the ranks and started coaching pit crews in addition to competing in 2012. Presently, he is Team Lead for Pit Crew and Human Performance at Chip Ganassi Racing and Fueler for the No. 42 Cup Series team.

Outside of motorsports, Mike is very active in the community. He serves on the Board of Directors for the organization RunningWorks and is a board member of the Daddy Saturday Foundation. He also co-authored the book 12 Second Culture with Shaun Peet.

When he isn't with his wife and 2 children or working, you can find him obsessing over all things related to yoga, Lululemon, cedar, bourbon and the Bible.

A few things that we discussed in this episode:

• Why is speed important, how does it relate to your practice?
  
• How should we handle pressure and/ or failure?
  
• How is culture a competitive advantage in your practice?
  
• How to build high functioning teams?
  
• What's the difference between goals and standards?
  

Justin Schafer is the Southeast Regional Director of Practice Finance for Provide. Justin has been lending money exclusively to dentists for over 10 years for practice acquisitions, relocations, expansions, starts ups, equipment loans and commercial real estate purchases. Prior to financing dental practices, Justin was a healthcare attorney for 3 plus years.

One of the most rewarding parts of Justin’s job is helping dentists become first time practice owners while guiding them through the entire lending and due diligence process from start to finish.

Sarah Connolly is a fractional General Counsel to growing healthcare companies that need a lawyer consistently but don't need a full time in-house. Her services are tailored to a clients’ needs and are designed to grow with you.

She prides herself on being a legal strategist for fellow healthcare entrepreneurs, and on providing the best value for where you are in your business’ life cycle. She's also passionate about speaking and training on the important legal topics that impact her clients- including most recently, "Reopening Responsibly" in the COVID pandemic.

Sarah joins us to talk about healthcare marketing - as she says, "it's a must in 2021!"- some tips on proactive risk management, and what to expect in the remainder of this COVID pandemic.

Jarod Spiewak is the founder and lead strategist of Comet Fuel, a boutique, strategy-first, agency that helps exceptional businesses run sophisticated ROI-positive marketing campaigns to fuel long-term growth, without all the typical agency BS.

Jarod got his start in the world of marketing at the age of 14 by needing to figure out how to make money online to pay for college, which he started attending at 15 years old, after months of writing content for less than $0.01 per word and working for next to free through Craigslists “gigs”, several “real jobs” and years later, after working as the lead strategist for a marketing agency and consulting with several others…

Jarod didn't feel as though the agency that he wanted to work for existed, so he started it instead. A boutique agency that values results, honest communication, transparency, education, and cutting through the BS. Comet Fuel's focus is on generating an ROI - or - helping clients make more money than they invest.

Before creating his agency, Jarod was making over $20k per month from clients he landed on Upwork.

In this episode, we discuss how to get your Google  Ads in the local 3-pack consistently, what are the best Google Ads strategies for conversions, using smart campaigns, and much more.

In 2001, Chris launched a start-up in his spare time – a marketing company called Farotech. What started primarily as a web design firm, quickly grew into a comprehensive digital marketing agency that now specializes in helping clients in the healthcare, orthopedics, SaaS, and cyber security fields see explosive growth through a proven marketing system.

Chris is the strategic mastermind behind what makes Farotech’s system work. In a space that is notorious for being ever-changing, Chris has a knack for maintaining a strategic edge when it comes to all things digital marketing. He’s often quoted as saying that marketing done right isn’t a single solution or even a list of services— it’s a system.

In this episode, we discuss problems that most medical practices face when it comes to marketing, what patient lead generation looks like, why SEO is hard and what makes it unique, how soon do you see a ROI, and much more.

Eric is currently the CEO of Mito Station, a healthcare incubator in Charlotte, as well as Vitafy Health, a healthcare services direct contracting marketplace. He is the leader of the Charlotte Chapter of Society of Physician Entrepreneurs.

Eric is an entrepreneurial physician assistant with experience running a profitable medical practice, multiple sleep labs, and mail-order medical supply. He has spent time working with vendors such as pharmaceutical and medical device companies on marketing and product placement strategies.

Eric has a strong knowledge base in the legal, technological, coding/billing, marketing and sales aspects of healthcare. He is a self-taught coder and software developer and has launched several products which have been used in commercial applications. Eric often takes start-up advisor roles in exchange for equity, helping with aspects of customer discovery, business development, marketing strategy, and fund-raising.

In this episode, we discuss the healthcare incubators that Eric is involved in, affordable healthcare solutions and how to market that service, and what Eric is excited about as it relates to the growth in the Charlotte healthcare hub.

Dr. Scott D. Pope, PharmD is the CEO and co-founder of ROAMD and president of the non-profit Launch Tower Health.

Scott is an accomplished healthcare executive committed to helping healthcare become the system consumers truly want and need. Over the last decade he has worked with healthcare companies ranging from publicly traded to bootstrapped start-ups.

Prior to exiting clinical practice, Dr. Pope was the Clinical Pharmacy Specialist of infectious diseases at Atrium Health, formerly Carolinas Healthcare System. In this role he spearheaded formulary decisions on antimicrobial agents and was responsible for operationalizing new formulary changes for the large, multi-hospital system.

In this episode, Dr. Pope and Lamar discuss the next revolution in healthcare will be the rise of consumerism. We discussed the concept of membership-based medicine and how it compares to traditional primary care.

How does ROAMD help membership-based medicine practices and their patients?

Understanding these practices, what marketing resources do they leverage to get their messages out to potential patients and much more.

I met Ryan in Miami where I attended his event on how to scale your marketing agency through systems and automations. One of the best marketing events I have attended with a ton of take home value to grow your business based on real success.

Ryan Stewart is a marketing entrepreneur with over 10 years of experience growing and selling online companies. He currently spends his time training SEO agencies at The Blueprint Training and helping clients grow organic traffic and revenues at WEBRIS agency.

In this episode, Ryan and Lamar discuss audience driven content marketing strategies in 2021 by addressing these questions; when creating quality content, why is developing audience personas important?

What's the best way to come up with new blog topics that will rank in Google?

How do you plan a content topic calendar for clients?

What's the best strategy for creating a content voice for your clients when writing content for them?

What is your on-going content management strategy?

Meg Seitz is the Founder and Chief Creative Officer of Toth Shop and Co-Founder of Toth + Fay. She focuses her work on strategy, storytelling and where the two come together for communications, marketing, and brand identity work.

She also serves as the Lead Marketing Instructor at the Entrepreneurship at Davidson College.

In this episode, Meg and Lamar are on a Zoom meeting with several Davidson College students who look to pursue a career in marketing and we discussed how content marketing, branding and SEO strategies work together.

Colin Carr is the founder and CEO of CARR, the nation’s leading provider of commercial real estate services for healthcare tenants and buyers. Every year, thousands of healthcare practices trust CARR to help them achieve the most favorable terms on their lease and purchase negotiations.

Colin has been involved in commercial real estate since 2000 and personally completed over 1,000 transactions. Colin is an experienced mentor and instructor having trained over 150 commercial real estate agents in markets across the country.

Colin educates thousands of healthcare professionals, administrators, business owners and students on an annual basis through national meetings, conventions, study clubs, associations, universities, and webinars.

CARR’s mission is to help practice owners “Maximize Their Profitability Through Real Estate®”.

Chris Tayler of Cobalt Analytics has presented seminars at the last three Utah Dental Association Conventions and published articles in UDA Action magazine concerning third party dental insurances. He has been a guest speaker for 2014 yearly Utah Dental Association CQI (Continuous Quality Improvement) Seminars and has presented at many District and Study Group meetings.

Known as the "Mother Theresa of Healthcare", Dr. Abubakar Earns the Pharmacist of the Year Award for Tireless Service to Community Health and Advancing Pharmacy Education. Dr. Abubakar is the owner and manager of the Rx Clinic Pharmacy in Charlotte.

She is a clinical pharmacist, Certified HIV Specialty Pharmacist, a preceptor to UNC Chapel Hill residents and students from several schools of pharmacy.

She has fostered an environment that showcases the significance and impact of patient care of community pharmacists by collaborating with medical providers and expanding pharmacist led clinical services in her community.

Currently, she shares her passion for pharmacy advancements with pharmacists, patients and policy makers all over the country through Pharmacogenomics. She was invited to the White House Office of Science and Technology Policy and to the FDA to discuss the role of pharmacists in pharmacogenomics.

With over 8 years of experience in the finance industry, Michael Acosta of the Medicus Group helps physicians create better habits around managing their personal finances to increase their odds of achieving their personal and professional goals. Michael’s responsibility is to help the doctors that he works with to build wealth and help them protect it at all cost.

His goal is to build individualized strategies that are not dependent on uncontrollable factors or assumptions, allowing his clients to live the life they love and desire.

An awesome business man, but an even better person, Tom Loeblein is the President/CEO of The Dental CFO™ whose mission is to improve the lives of dentists by simplifying practice success.

Tom is a graduate of the United States Naval Academy and a retired Lieutenant Colonel in the United States Marine Corps, Reserve.  Tom is celebrating his 28th year with The Dental CFO™.

He is a Certified Healthcare Business Consultant and a Kolbe Certified™ Consultant.

With all the craziness going on in the world today, I’m still proud to be a black business owner. Google is making it easier to identify black owned businesses.

In this brief episode, I discuss Google’s new tool that allows businesses to identify themselves as “Black-Owned” through the company’s maps and search listings.

The new feature is part of Google’s pledge to support the Black community with “initiatives and product ideas that support long-term solutions.

In this episode, Stephen Fogg is the founder of Fogg Media. Fogg Media is a values-based marketing agency dedicated to serving the unique needs of the healthcare industry.

Stephen has nearly two decades of experience in branding, advertising and sales with a proven track record of developing and executing creative and successful marketing campaigns. Stephen is a cancer survivor, which was a huge reason why he wanted to help medical practices grow to support the community better.

We discuss why medical practices need to tell their story within their branding strategy, how to ensure your story resonates with your audience, how to effectively get your story told to your target audience, and much more.

In this episode, Jeff Wanner and Kit Foreman discuss why medical practices should outsource non-core competencies. Jeff is the Founder of Pair PEO, a HR partner for doctors. Kit is a certified Human Resources professional. They have a combined 15+ years of employee relations experience.

We discuss what role PEOs play inside privately held medical practices, the power of outsourcing your non-core competencies (marketing, hr, finance, accounting, etc.), how do you attract and retain top talent that supports consistent business growth, and much more.

Super pumped about this episode with Dino Gomez, a successful marketing consultant and coach who I personally look up to. This guy is as cool as he looks. 😀 Dino started his career in SEO and then pivoted to focus more on FB Ads. I met Dino in San Diego after joining his Funnel Consultant Society mastermind group. This by far was one of the best marketing events that I have ever attended.

In this episode, we discuss how to effectively build your brand and acquire a ton of new leads through Facebook advertising, powerful FB Ad offers for medical practices, innovative FB Ad client acquisition strategies and much more!

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