In this episode, I chat about why vulnerability matters now more than ever in B2B marketing (hello, ChatGPT), and how to embrace vulnerability in your content without venturing into the awkward zone of oversharing.

Topics include:

What does "appropriate vulnerability" look like in B2B marketing
How you can walk the fine line between authentic vulnerability and awkward oversharing
Questions to ask yourself to determine if your vulnerability is genuine and appropriate (including flowchart)

Enjoy the show!

To learn more about Brand Storytelling, join our FREE course, the ⁠⁠Storydriven Marketing Academy⁠⁠.

If you want to get in touch, connect with me on ⁠⁠LinkedIn⁠⁠ or reach out via our ⁠⁠website⁠⁠.

Lastly, you can find the vulnerability flowchart discussed in the episode here.

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Storydriven Marketing: The B2B brand storytelling podcastBy Helena MerschdorfJun 20, 2023