The HeyCreator Show

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Dec 31, 202446:02

037: The Best of HeyCreator 2024

In today's special episode, we're running through the best HeyCreator moments & advice from 2024 — featuring incredible creators such as Justin Welsh, Amanda Goetz, Jay Clouse, Justin Moore, Gina Bianchini, Corey Wilks Psy.D., Cam Houser, Jason Levin, Cody & Cole Hock, Nat Eliason, Khe Hy, Tim Stoddart, Darrell Vesterfelt, Tim Grahl, Bryan Harris, Rachel Rodgers, Clifton Sellers, Alexis Teichmiller, and our very own Matt Ragland & Tim Forkin.

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Dec 24, 202426:05

036: The Future of Creativity (with Dan Shipper)

Today, I talked to my friend Dan Shipper (Co-founder and CEO of Every) about the future of creativity — specifically, how and why to use AI to get the most out of our creative work.

This one's a bit deeper than a lot of surface-level AI conversations. We went in on how to use AI as a copilot on creative projects, what it teaches you about yourself as a creator, and the not-so-obvious possibilities coming in the future.

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Dec 16, 202431:08

035: My EXACT Strategy for Crushing New Year Promotions

The New Year is your chance to make a big impact — not just for your business, but for your audience. Your customers are motivated to start fresh, and you have the tools to help them succeed.

I’ve seen how a clear, well-executed New Year promotion can transform lives and businesses. Last year, this exact strategy helped creators like you double their revenue while helping their audiences achieve their goals.

Today, I’ll share a step-by-step plan you can implement immediately: how to position your product as the solution, build excitement, and execute a high-converting email campaign.

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Dec 10, 202420:34

034: The Case For Going All-In on ONE Format

In today’s episode of The HeyCreator Show, Matt Ragland (⁠@mattragland⁠) and Tim Forkin (⁠@timforkindotcom⁠) talk about content formats — specifically, why and how to choose the one kind of content you should focus on for the next few years, along with examples of creators succeeding with a signature format.

Examples include Casey Neistat, Daniel Dalen, @bymaximise, Tyler Bruno, Seth Godin and more.

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Oct 29, 202423:29

033: Sell 10x more with one sentence (with John Meese)

In today’s episode of The HeyCreator Show, Matt Ragland (⁠@mattragland⁠) works with John Meese on finding his own 10X Promise framework — your one-sentence selling point to display the massive outcome you’ll get for your customers.

John isn’t your typical modern creator — he has no social media, and sells his programs and books almost exclusively through email… so you might want to pay extra close attention to how he’s able to clearly demonstrate his value.

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Oct 22, 202440:12

032: To win, you must see content EVERYWHERE (with Clifton Sellers)

In today’s episode of The HeyCreator Show, Matt Ragland (⁠@mattragland⁠) and Tim Forkin (⁠@timforkindotcom⁠) are joined by Clifton Sellers (@LegacyBuilder__) to discuss how to grow on social media, finding your unique positioning, the value of content for founders, and much more.

(0:00) — Intro

(3:26) — Finding your unique positioning

(8:24) — Everything is content

(22:34) — How to write like a founder

(33:43) — The move into YouTube

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Oct 15, 202448:47

031: Making Business Growth Damn Near Automatic (with Darrell Vesterfelt)

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In today’s episode of The HeyCreator Show, we’re running an audio-only version of Darrell Vesterfelt’s presentation at the HeyCreator Summit.

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Oct 08, 202435:09

030: The Importance of Simple Systems (with Tim Grahl)

In today’s episode of The HeyCreator Show, we’re running an audio-only version of Tim Grahl’s presentation at the HeyCreator Summit.

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Oct 01, 202437:39

029: Creator Monetization Frameworks (with Tim Stoddart)

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In today’s episode of The HeyCreator Show, we’re running an audio-only version of Tim Stoddart’s presentation at the HeyCreator Summit.

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Sep 24, 202446:16

028: The Art of Business (with Bonnie Christine)

In today’s episode of The HeyCreator Show, we’re running an audio-only version of Bonnie Christine’s presentation at the HeyCreator Summit.

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Sep 17, 202446:15

027: The Newsletter-Social Playbook (with Josh Spector)

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In today’s episode of The HeyCreator Show, Matt Ragland (⁠@mattragland⁠) interviews Josh Spector (@jspector) on how to grow your newsletter with social media — and vice versa.

(0:00) — Intro

(4:21) — Do you need more followers, or something else?

(17:20) — Switching from a weekly to daily email

(26:29) — Josh’s presentation on growing your newsletter with social media

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Sep 10, 202445:31

026: The Role of Design & Branding for Creators (with Charli Prangley)

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In today’s episode of The HeyCreator Show, Matt Ragland (⁠@mattragland⁠) catches up with old teammate Charli Prangley (@charliprangley) to discuss the role of design and branding for creators, along with the process of rebranding ConvertKit to Kit and lessons from her journey as a YouTuber.

(0:00) — Intro

(1:48) — The #1 design mistake creators make

(12:26) — Outside perspective on your design process

(22:30) — Charli’s creator journey

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Sep 03, 202437:08

025: $100k/year business with NO social media in 2024 (with Bryan Harris)

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In today’s episode of The HeyCreator Show, Matt Ragland (⁠@mattragland⁠) interviews old friend Bryan Harris (@Harris_Bryan).

Bryan is the founder of Growth Tools and has a vastly different perspective on content, audiences, and business than the majority of our guests. Listen in for his thoughts on which kinds of clients to serve first, why he believes you DON’T need an audience, and the one-word marketing strategy that beats everything else your business can offer.

For HeyCreator listeners, Bryan put together an incredible resource of tools he referenced in the show here.

(0:00) — Intro

(1:01) — The Hershey Kiss/Tesla Strategy

(8:23) — “You don’t need to build an audience…”

(17:50) — How to borrow someone else’s audience

(26:18) — What’s the simplest path towards your business goal?

(37:17) — The one-word marketing strategy

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Aug 27, 202445:15

024: How To Make $1M+ with Memes (with Jason Levin)

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In today’s episode of The HeyCreator Show, Matt Ragland (⁠@mattragland⁠) and Tim Forkin (⁠@timforkindotcom⁠) interview Jason Levin (@iamjasonlevin), a creator, entrepreneur, author of Memes Make Millions, and self-proclaimed memelord who currently serves as the Head of Growth at Product Hunt.

Jason walks us through how to start thinking in memes, the reality of how memes can make millions for your company, and why being funny on the internet is the best long-term play for any brand.

(0:00) — Intro

(1:01) — How do I start thinking in memes?

(7:07) — How do memes make millions?

(14:56) — Someone sold their business for $100M by using memes

(19:04) — “Dumb memes, smart threads”

(25:15) — The secrets to growing company social

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Aug 20, 202435:40

023: I make $150k/year creating content... now what?

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In today’s episode of The HeyCreator Show, Matt Ragland (⁠@mattragland⁠) and Tim Forkin (⁠@timforkindotcom⁠) take on four Creator Advice questions from X and the HeyCreator community. Thank you to George, Jay, Nausheena and Michael for your questions!

(0:00) — Intro

(0:38) — George asks, “Now what?”

(7:13) — Jay has a creator’s dream job, but he’s about to start college…

(14:50) — Nausheena asks, “What can I do to make my videos more engaging?”

(17:20) — Michael wants to start a conference, but is unsure how to use content to promote it.

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Aug 13, 202421:36

022: How To Conquer Your Fears as a Creator (with Corey Wilks, Psy.D)

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In today’s episode of The HeyCreator Show, we’re running an expert session from the HeyCreator community with Corey Wilks, Psy.D — a psychologist and executive coach.

Corey gives an excellent presentation on The Four Horsemen of Fear before Matt Ragland (⁠@mattragland⁠) joins him on the call to talk creator mindset, switching niches, and overcoming common creator fears.

Grab Corey’s Build an Intentional Life course and use code HEYCREATOR25 for 25% off!

(0:00) — Intro

(1:28) — The Four Horsemen of Fear

(21:44) — Why fear comes to us

(23:48) — What if I want to change my niche?

(29:22) — How your values will shape your path

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Aug 06, 202440:02

021: How Selling High-Ticket Offers ACTUALLY Works in 2024 (with John Meese)

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In today’s episode of The HeyCreator Show, Matt Ragland (⁠@mattragland⁠) is joined by John Meese to walk through his Serve Call framework from his new book, Serve to Sell.

Selling high-ticket offers (like 1-1 coaching, cohort courses or mastermind memberships) can feel like a numbers game — hopping on one sales call after another in hopes of landing a yes.

What John teaches is a reframe for these calls. You’re not selling, you’re serving.

Grab a copy of Serve to Sell here (or click this link and get it for free!)

(0:00) — Intro

(2:45) — Real-life examples of the Serve To Sell framework

(12:30) — What do you call a sales call where you don’t get the sale?

(19:54) — The Six R’s of a Serve Call

(40:50) — Creator Advice with John Meese

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Jul 30, 202448:10

020: A Masterclass on Video Presence & Production (with Cam Houser)

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In today’s episode, we’re running a stellar presentation Cam Houser (@cahouser) gave in our HeyCreator community about all things video.

You’ll learn about what it takes to get comfortable on video, small ways you can improve production, how to come up with better video ideas, and even joins Matt (⁠@mattragland⁠) for another edition of Creator Advice.

(0:00) — Today’s episode

(1:44) — Cam’s introduction

(10:05) — How do I become confident on-camera?

(22:40) — Cam’s ALF Framework for video production

(29:24) — How do I get content ideas?

(39:22) — Creator Advice with Cam

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Jul 23, 202448:42

019: The Fastest Ways To $10,000/Month as a Creator

In today’s episode of The HeyCreator Show, Matt Ragland (⁠@mattragland⁠) and Tim Forkin (⁠@timforkindotcom⁠) walk through the fastest ways to make $10,000/month as a creator. The episode is split into three different sections — Newsletters, Coaching, and Courses.

(0:00) — Intro

(1:15) — What’s the fastest way to make $10,000/month with a newsletter?

(9:15) — What’s the fastest way to make $10,000/month with a coaching offer?

(18:02) — What’s the fastest way to make $10,000/month with online courses?

Make $1,000 with your first launch using our Course Blueprint

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Jul 16, 202428:15

018: The 10 Books EVERY Creator Needs To Read

In today’s episode of The HeyCreator Show, Matt Ragland (⁠@mattragland⁠) talks through the 10 books every creator must read, split up into three categories — Mindset, Business, and Process.

Later, Tim Forkin (⁠@timforkindotcom⁠) joins for the first edition of Creator Advice — our new segment where we answer questions from our community, place ourselves in their situations, and work to solve their problems.

(0:00) — Intro

(1:30) — The War of Art, by Steven Pressfield

(2:45) — The Pathless Path, by Paul Millerd

(4:13) — Bird by Bird, by Anne Lamott

(5:48) — Perennial Seller, by Ryan Holiday

(6:32) — Obviously Awesome, by April Dunford

(7:11) — Dotcom Secrets, by Russell Brunson

(8:18) — $100M Leads, by Alex Hormozi

(9:20) — The Art and Business of Online Writing, by Nicolas Cole

(10:09) — Free Time, by Jenny Blake

(11:23) — Building a Second Brain, by Tiago Forte

(14:42) — Creator Advice!

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Jul 09, 202427:15

017: The Secret Behind The World's Biggest Online Communities

In today’s episode of The HeyCreator Show, Matt Ragland (⁠@mattragland⁠) interviewed Gina Bianchini (Co-founder and CEO of Mighty Networks) and Jordan Mix (Partner at Late Checkout) LIVE in-person for a conversation about community design.

How do the most successful community builders do it? What makes their communities thrive without their direct involvement?

Those questions & more answered in today's episode!

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Jul 02, 202438:27

016: Two Income Streams You're Not Thinking About (with Terry Rice)

How do you create content for your favorite brands and make the big bucks?

You already can — but not in the ways you think.

You’re probably leaving money on the table. After today’s episode you’ll ask yourself, “Why didn’t I think of that?”

Don’t worry, it’s not too late. Terry Rice, our Director of Growth & Partnerships at HeyCreator, is here to talk through two income streams creators often overlook.

(0:00) — Intro

(2:20) — What is a brand partnership?

(6:19) — How Matt could work with Yeti

(10:43) — Brands aren’t always looking for revenue in a partnership

(17:17) — Licensing your content? How?

(21:46) — How a creator is licensing their Urban Chicken Coop course

(25:13) — Terry coaches Matt on licensing HeyCreator

(29:04) — How creators can get started with brand partnerships & licensing

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Jun 25, 202432:24

015: Build A Life You Don't Need A Vacation From (with Khe Hy)

How do you build a life you don’t need a vacation from?

That’s why we become creators, right? To skip the 9-5, work for ourselves, help others, and live our dream?

To answer the question, Matt interviewed long-time friend and HeyCreator Summit speaker Khe Hy — the perfect person to answer this question, because he walked away from a $2 million salary on Wall Street for a life of surfing, family, entrepreneurship and creating.

As you’ll hear, Khe optimizes his life for ALIVENESS and drops gems throughout this fun & insightful conversation.

(0:00) — Intro

(1:00) — Pivoting away from what doesn't serve you

(4:40) — Optimizing for aliveness

(9:49) — Why you need to experiment

(17:46) — The death of the follower

(27:58) — Everyone wants to be the noun, nobody wants to do the verb

(33:23) — How much Khe made on Wall Street vs. becoming a creator

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Jun 18, 202438:07

014: If You Want To Sell More Courses In 2024, Do This! (with Billy Broas)

You want to sell more courses. Billy Broas is an expert in course launch marketing.

If you watch today’s episode with Billy, you’ll be able to sell more courses.

Therefore, you NEED to watch this episode.

Today’s conversation is all about marketing arguments, and how you can use them (like we did above) to write killer copy for your landing pages and use psychology to sell more courses.

Matt interviewed Billy for an expert teaching session in the HeyCreator community — and it was so good, we HAD to use it for the show. Let us know what you think!

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Jun 11, 202449:35

013: How To Price Your Digital Products & Services

“What should I charge?”

Every creator asks this question. Don’t worry, we’ve got you!

In today’s episode of The HeyCreator Show, Matt Ragland (⁠@mattragland⁠) and Tim Forkin (⁠@timforkindotcom⁠) walk through the Value Ladder framework, discussing how you can scale the same offer up and down the ladder to different price points and levels of involvement.

(0:00) — Intro

(1:00) — How should we think about pricing?

(2:55) — Where to start on the Value Ladder (VIP)

(9:50) — Going down the ladder (High)

(13:53) — The worst place to be (Mid)

(20:03) — Do not price at this number

(28:15) — The low-end of the Value Ladder (Impulse + Free)

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Jun 04, 202434:16

012: How Successful Creators Think (With Amanda Goetz)

The HeyCreator Show is presented by Riverside — ⁠get 15% off a new subscription by using code HEYCREATOR at checkout.⁠

In today’s episode of The HeyCreator Show, Matt Ragland (⁠@mattragland⁠) interviews Amanda Goetz (@AmandaMGoetz) LIVE and in-person about her role as a fractional CMO, along with how she thinks about her content, community, and creator habits.

(0:00) — Presented by Riverside

(1:14) — Why take a fractional CMO role?

(9:49) — Are other creators your competitors?

(15:21) — How do you think about community?

(20:48) — What are the habits of successful creators?

(26:54) — Parenting as a creator

(32:09) — The differences between creating and public speaking

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May 28, 202438:31

011: How To Launch a Profitable Newsletter In 2024 (Step-By-Step Guide)

The HeyCreator Show is presented by Riverside — ⁠get 15% off a new subscription by using code HEYCREATOR at checkout.⁠

Everything you need to know about launching, writing and growing an email newsletter is in today’s episode.

Matt Ragland (⁠@mattragland⁠) and Tim Forkin (⁠@timforkindotcom⁠) go through the step-by-step process of launching a profitable newsletter. No fluff. From opening up a ConvertKit account through making thousands of dollars per month, each step is outlined below.

(0:00) — Presented by Riverside

(4:10) — How do you set up a landing page? Check out Matt and Tim’s landing pages.

(14:05) — How do you incentivize your audience to sign up?

(23:36) — The 3 types of email newsletters to write

(37:25) — How do you monetize your newsletter?

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May 21, 202447:28

010: Alexis Teichmiller on Career, Community, and Creator Journey

The HeyCreator Show is presented by Riverside — ⁠get 15% off a new subscription by using code HEYCREATOR at checkout.⁠

In today’s episode of The HeyCreator Show, Matt Ragland (⁠@mattragland⁠) and Alexis Teichmiller jam on leaving the corporate world to become a creator, along with the move forward into a corporate role again.

Alexis is the Senior Brand Partnerships Manager at Circle — the platform we use to run the HeyCreator Community — so they also discuss different community business models for creators, along with the best ways to create signature gatherings for your audience.

(0:00) — Presented by Riverside

(4:08) — Matt & Alexis working together at ConvertKit

(11:59) — Romanticizing the leap from W2 employee to full-time creator

(16:18) — From full-time creator to W2 employee

(26:07) — Different types of community business models

(32:23) — How to create signature gatherings in your community

(42:03) — How to set yourself up for sustainability as a creator

(48:36) — Where each platform fits in the audience funnel

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May 14, 202455:54

009: What Creators Get Wrong About Email Newsletters

The HeyCreator Show is presented by Riverside — ⁠get 15% off a new subscription by using code HEYCREATOR at checkout.⁠

You know you need to be writing an email newsletter. It’s the hot thing to do.

But most creators still don’t understand WHY email newsletters are such an incredible channel for your business. There’s so many aspects of a newsletter that creators simply get wrong about their newsletter.

Today, we’re going full mythbuster — debunking common misconceptions creators have around sending a newsletter.

(0:00) — Presented by Riverside

(2:53) — The elevator pitch for newsletters

(8:42) — What creators underestimate about newsletter perspective

(13:28) — A misconception about newsletter replies

(17:02) — The math behind a $100k+ product launch using newsletter promotions only (absolute gold here)

(27:56) — What you’re getting wrong about launching a newsletter

(31:55) — The biggest issue with newsletter writing “quality”

(40:47) — Ranking what’s actually important about newsletters

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May 07, 202444:11

008: Cody & Cole Hock on Running A Creator Business That Does Everything

The HeyCreator Show is presented by Riverside — ⁠get 15% off a new subscription by using code HEYCREATOR at checkout.⁠

In today’s episode of The HeyCreator Show, Matt Ragland (⁠@mattragland⁠) and Tim Forkin (⁠@timforkindotcom⁠) interview Cody (@Cody_Hock) & Cole Hock (@UpNorthCole). These two brothers manage entertainment creators, but we wanted to talk about Enjoy Basketball — the media and lifestyle company they founded with one of the biggest sports creators on the internet, Kenny Beecham.

(0:00) — Presented by Riverside

(1:45) — About today’s show

(2:53) — “Cold emailing is my favorite thing to do.”

(10:21) — What goes into a great cold email?

(15:38) — Why choose Kenny as the face of Enjoy Basketball?

(18:18) — The first channel that made sense for their business

(24:29) — How EB pulls almost every lever a creator business can pull

(28:29) — Why they partnered with ESPN & Omaha Productions

(35:54) — How physical products create serendipity

(38:48) — The value of in-person community building for creators

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Apr 30, 202451:19

007: Best Advice for New Creators

The HeyCreator Show is presented by Riverside — ⁠get 15% off a new subscription by using code HEYCREATOR at checkout.⁠

In today’s episode of The HeyCreator Show, Matt Ragland (⁠@mattragland⁠) and Tim Forkin (⁠@timforkindotcom⁠) give out their best advice for new creators. Tim lays out the lessons young creators need to learn in order to grow, while Matt speaks to established professionals looking to become side-hustle creators.

(0:00) — Presented by Riverside

(6:06) — Tim: Can you get past your immediate circle?

(12:25) — Matt: Pick one topic, one platform, for one audience

(16:40) — Tim: Don’t be an expert or idol when you aren’t

(22:43) — Matt: Are you making content for fun, or are you building a business?

(27:30) — Tim: Real artists don’t starve

(30:51) — Matt: What long-term project can you build alongside your content?

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Apr 23, 202442:46

006: Nat Eliason on What It Actually Takes To Be a Creator

The HeyCreator Show is presented by Riverside — ⁠get 15% off a new subscription by using code HEYCREATOR at checkout.⁠

In today’s episode of The HeyCreator Show, Matt Ragland (⁠@mattragland⁠) and Nat Eliason (@nateliason) jam about what it actually takes to be a creator. Topics include Nat’s take on niching down, the main ways creators become replaceable, choosing between money and passion, why consistency alone isn’t enough, and much more.

(3:18) — Nat’s article Be Yourself, Not a Niche

(7:23) — The #1 way creators fail

(16:10) — Nat’s article When the Money’s Just Too Damn Good

(25:28) — Do you care enough to make your content great?

(32:25) — The illusion that success comes quickly as a creator

(40:17) — Balancing ambition, productivity, and parenting

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Apr 16, 202444:16

005: How Creators Can Get Equity In Their Favorite Companies

The HeyCreator Show is presented by Riverside — ⁠get 15% off a new subscription by using code HEYCREATOR at checkout.⁠

In today’s episode of The HeyCreator Show, Matt Ragland (⁠@mattragland⁠) and Tim Forkin (⁠@timforkindotcom⁠) discuss equity for creators — more specifically, how and why creators should think about owning pieces of others’ businesses.

Stories include MKBHD’s deal with Ridge, the launch of Authors Equity, Blenders X Coach Prime, Pop Daddy Snacks and more.

(0:00) — Presented by Riverside

(1:45) — Rundown of today’s show

(2:40) — MKBHD’s deal with Ridge

(10:48) — Authors Equity, backed by Tim Ferriss, James Clear and Louise Penny

(16:31) — James Clear’s new app, Atoms

(20:41) — The two ways creators can get equity in businesses

(21:41) — How John Barchard negotiated a deal to own part of an English soccer club in exchange for content

(25:45) — How Pop Daddy Snacks scaled their business by becoming a creator

(29:19) — How Blenders landed Deion Sanders to be their flagship “creator”

(36:33) — The creator skills you have are enough to own someone else’s business

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Apr 09, 202440:16

004: We Didn't Want To Record This Episode

The HeyCreator Show is presented by Riverside — get 15% off a new subscription by using code HEYCREATOR at checkout.⁠

In today’s episode of The HeyCreator Show, Matt Ragland (⁠@mattragland⁠) and Tim Forkin (⁠@timforkindotcom⁠) push through initial feelings of not wanting to record. The conversation evolves into how creators can make the most of their limited time — both in what they spend their time on and the quality of what they create.

(0:00) — Presented by Riverside

(1:43) — Rundown of today’s show

(2:45) — Doing the work when you don’t feel like it

(7:45) — Managing capacity when you have limited time to create

(20:11) — Managing quality when you have limited time to create

(26:48) — How consistent writers can succeed on YouTube with little time

(30:32) — Are you prioritizing production value quality or message quality?

(36:45) — The middle is not where you want to be

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Apr 02, 202445:25

003: The Real Reason To Niche Down + Justin Welsh on Building Your Creator Business

The HeyCreator Show is presented by Riverside.fm — ⁠get 15% off a new subscription by using code HEYCREATOR at checkout.⁠

In today’s episode of The HeyCreator Show, Matt Ragland (⁠@mattragland⁠) and Tim Forkin (⁠@timforkindotcom⁠) talk about the value of niching down as a creator and what it can do for your business.

After, we’re sharing the highlights from Justin Welsh’s (@thejustinwelsh) session at the HeyCreator Summit. Justin dives deep on why creators need to focus on outcomes, being unique, and defining their voice.

(0:00) — Presented by Riverside.fm

(1:43) — Rundown of today’s show

(4:39) — Become someone other people recommend

(10:10) — Being specific allows you to be broad

(19:30) — Justin Welsh from HeyCreator Summit 2024

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Mar 26, 202438:14

002: Common Ways Creators Overthink, Mount Rushmore of Influential Content

The HeyCreator Show is presented by Riverside.fm — get 15% off a new subscription by using code HEYCREATOR at checkout.⁠

In today’s episode of The HeyCreator Show, Matt Ragland (⁠@mattragland⁠) and Tim Forkin (⁠@timforkindotcom⁠) center in on the common ways creators overthink their work — highlighting a clip from Darrell Vesterfelt (@dvest) in which he talked about the importance of picking one niche to build your content and business around.

After, Matt & Tim reveal their Mount Rushmore of Content That Inspired Us — the books, movies, frameworks and pieces of content that has resonated on their creator journey.

(0:00) — Presented by Riverside.fm

(3:40) — Darrell Vesterfelt on picking a focused niche for your creator business

(9:10) — Common ways creators overthink their work

(32:40) — Mount Rushmore of Content That Inspired Us