Higher Ed Demand Gen Podcast

This episode of the Higher Ed Demand Gen Podcast revisits a webinar on enrollment personalization. The discussion features panelists Allison Turcio, Jamie Brownlee-Turgeon, Angie Cooksy, and Dave Gladson who share their insights on approaching personalization in enrollment marketing communications.   The episode delves into key challenges in enrollment, marketing, and admissions, such as the enrollment cliff, ineffective name buying strategies, launching new academic programs, lack of data for personalization, and staffing and budget limitations.   Panelists explore effective ways to reach prospective students, emphasizing the importance of personalized messaging and relevant content. The discussion also covers strategies for utilizing data to target 1-to-1 communications and creating a sense of personalization at scale.

Are silos hindering your higher ed marketing efforts? Do you want to maximize your impact and drive enrollment? This episode is a must-listen for higher ed marketers seeking practical strategies and actionable insights.

We dive into the importance of breaking down departmental silos and fostering stronger collaboration across campus. Learn how data-driven decision-making can transform your marketing strategies, allowing you to pinpoint areas for improvement and allocate resources effectively.

Discover how to focus your efforts on institutional priorities like enrollment, advancement, and reputation, and why building strong relationships with colleagues is essential for success. We also explore the critical role of marketing at the cabinet level and how a strategic marketing presence can influence key institutional decisions.

Plus, we emphasize the importance of treating your website as your most valuable admissions tool, optimizing it to attract and engage prospective students.

Connect with Shane Baglini on Linkedin: https://www.linkedin.com/in/shanebaglini/

Elevating Higher Education Marketing: A Strategic Perspective

In this podcast, we'll explore the latest trends, best practices, and challenges facing higher ed marketers.

Hear from industry expert Dr. Matthew Gann, who shares insights on the evolving landscape of higher education marketing. We cover how to:

• Align Your Marketing Efforts: Learn how to align your marketing strategies with your institution's overall goals to drive enrollment, enhance brand reputation, and secure critical funding.
• Leverage Data-Driven Decision Making: Utilize data and analytics to inform your marketing strategies and measure success.
• Differentiate Your Institution: Explore strategies for differentiating your institution in a crowded market and attracting your target audience.
• Navigate the Complex Higher Ed Landscape: Understand the challenges and opportunities facing higher education marketers, including declining enrollment rates and increased competition.
• Build Strong Relationships: Foster collaboration with key stakeholders, such as faculty, staff, and alumni, to achieve your marketing goals.

Connect with Dr. Matthew Gann on Linkedin: https://www.linkedin.com/in/matthewgann/

Priya Vin has found an underutilized demographic for marketing and admissions: Alumni Volunteers.

Many people in Higher Ed aren't talking about alumni volunteers, and that's because they're not traditionally considered in marketing.

However, they may prove to be one of the most beneficial drivers of admissions and growth for your campus.

Learn exactly why they are so useful, and how you can attract alumni volunteers in this post-covid era.

Connect with Priya Vin on Linkedin: https://www.linkedin.com/in/priyagvin/

This is from our live webinar discussing the strategies enrollment can take during these FAFSA changes. Some of the strategies include adjusting timeline, providing support to struggling families, and changing in person and online events. Our panelists have all been guests on here before: Mary Beth Marks, Bobby Gandu, Adam Stoltz, and Curt Dircks.