Hotwire Monthly Monitor

In this February Deep Dive, we explore the AI revolution reshaping our world. From Deep Seek's disruptive impact and AI’s role in health care to the Beatles' Grammy-winning AI collaboration, we break down key insights from the latest Hotwire report. Join us as we unpack AI's innovations, ethical debates, and what the future holds.

In this January Deep Dive, we explore AI’s rapid evolution—from the rise of intelligent AI agents to the global AI arms race. We discuss emerging players like DeepSeek, AI’s emotional impact, and ethical concerns around misinformation. Plus, we highlight AI’s growing role in healthcare, retail, and media.

In this December Deep Dive, we explore AI's sweeping influence across industries and daily life. From healthcare breakthroughs to debates on authenticity and ethics, we uncover trends, innovations, and concerns shaping our AI-powered world. Discover how AI reflects our values and shapes our future.

In this November Deep Dive, we'll uncover how companies are achieving massive ROI with generative AI, ethical challenges, and groundbreaking uses across industries—from Jerry Garcia’s voice recreation to AI-driven sports broadcasting. Dive deep into the opportunities and risks shaping AI's integration into our lives.

In this October Deep Dive, we explore AI’s rapid mainstream integration, discussing its environmental impact, ethical issues around creative work, misinformation risks, potential for innovation across sectors, and the need for responsible regulation to shape a beneficial future for all.

In this episode, Head of People & Culture, Kristin Weddick and Director, Nikeisha Maddox talk all things wellness and how we have progressed in our learnings of what has worked and what hasn't at Hotwire.

The AfroTech experience was truly something to be remembered. In this HotTakes edition, Hotwire Global VP of Marketing, Nicholas Love, and Director of Media Strategy, Azizza Brinson, speak about their experience at this year’s AfroTech Conference 2022. From attending sessions about energy management, hearing takes from people who have a familiarity factor and similar experiences in their professional paths, and networking with entrepreneurs, CEOs, students and more, it was an amazing chance to come together as a melanated collective and hold each other up.

Hotwire Global VP of Marketing, Nicholas Love and Global Content Strategist, Alexcia Lewis, sit down in this new episode of HotTakes to discuss some of the issues in the tech industry that disproportionately affect Black leaders. What are the everyday situations where we see these things happen? And how do we deal with them? Tune in to hear Nicholas and Alexcia's viewpoints and understand how conferences like AfroTech are crucial in paving a way to progression from the problem.

Hotwire Global CEO, Heather Kernahan sits down with Senior Associate, Brooklynn Miller and Account Coordinator, Alexcia Lewis to talk about DE&I in the tech landscape and within Hotwire and explore the experience black and brown professionals have when joining a white-centric work environment.

In this HotTakes episode, Vicki Cook, Associate Director at Hotwire London, talks to Aaron Goldman, CMO at Mediaocean. Following Mediaocean and Hotwire celebrating five years working together, the two discuss what it takes to create a good partnership as well as the highlights and low lights from those five years!

Senior Media Strategy Associate, Amber Roberts speaks with Jenyne Donaldson, Professional TV Broadcaster about what happens behind the curtains— including how broadcast journalists identify hard-hitting stories, insights into the various types of on-air journalists, and a perspective on advocacy journalism.

In this HotTake episode, Charlene Gage, Senior Media Strategy Manager at Hotwire, speaks with Brian Kahn, Climate Editor at Protocol. The two delve into the movement around climate journalism, what companies are shifting to, and what the future of this space looks like.

Senior Media Strategy Manager, Azizza Brinson speaks with Sasha Lekach, Tech Writer at Mashable, about some standout PR experiences she's had during her career. From general pitching pet peeves to some down-right scary stuff, these two cover it all.

Senior Media Strategist Rahat Rashid talks to Mike Andronico from CNN Underscored about the good and the not-so-good experiences of a trade show journalist.

In this HotTakes episode Tara O'Donnell, Maeve McDonald and Mike Butler discuss Hotwire's acquisition of McDonald Butler.

How do we ignite possibility? In this HotTakes episode, Heather Kernahan, Hotwire CEO, North America dives into some key aspects of the Hotwire Ignite Possibility Program, which is directing up to $1 million USD of pro bono brand, marketing, and public relations services to a selected tech or tech enabled organization that is minority-led and/or providing a product or service benefitting a minority community. 

In this episode of HotTakes, we talk to Tom Taulli, Forbes contributor and author of “Implementing AI Systems: Transform Your Business in 6 Steps" about how companies can use AI effectively to get ahead of the competition.

In this HotTakes episode, we chat with Brenda Discher, SVP of Strategy and Marketing, at Siemens Digital Industries Software. Brenda shares recent examples of how Siemens customers have adopted a digital mindset to reframe their business models for innovation, and also shares her thoughts on why becoming a digital enterprise is no longer an option, it’s an imperative.

Why do companies partner? How can they build bi-directional partnerships and relationships successfully? In this HotTakes episode, we discuss these questions with Anne Vondrak, Director of Strategic Partnerships at industrial network security startup Claroty. Anne draws from her career managing partnerships to share how industrial companies can and should communicate their innovative partnerships.

Part two of this conversation features Sarah Kalhorn, of Hotwire’s Industrial Technology practice, talking with Steven Freedman, global head of the Hoistway Information Systems business for CEDES AG, and Keith Larson, VP of Content at Putnam Media, about how the industrial tech industry is responding in this time of great change.

In part one of this conversation, Sarah Kalhorn, of Hotwire’s Industrial Technology practice, talks with Steven Freedman, global head of the Hoistway Information Systems business for CEDES AG, and Keith Larson , VP of Content at Putnam Media, about how the global pandemic is transforming the industrial innovation. While manufacturers pivot to address the rapidly changing needs of a world facing COVID-19, it’s also more clear that this ecosystem is ripe for new solutions and new partnerships that impact their brand.

Hotwire talks with Henrique Saboia, VP of Growth at Kiva, on how businesses had to adapt during the COVID19 crisis, what the next steps are for brands and marketers as we enter the 'hopeful recovery' phase, and why in a moment of crisis, we should all lean into our superpowers.