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How to be Alpha

How to be Alpha

By Elizabeth Halford
A show exploring the essentials of having a business and how to be ALPHA which means being the best YOU you can be!
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Currently playing episode

Limiting Beliefs & Unconscious Bias with guest Josh Magro

How to be Alpha

Being intentional when your interests are all over the place with guest Ace Fanning
My guest today is Ace Fanning who has intrigued me since I discovered him on Instagram. Ace is a photographer, podcaster and workshop leader and his many interests and activities are all tied up with a bow of intention. Ace is very inspiring to me in that he's so unapologetically himself. He is "so Ace". And that's inspiring to me because I really struggle with being myself. In this conversation, we dive into the strategy behind being yourself and what it feels like to be on the other side of that. Is Ace as confident as he appears to be online? We also talk all about his show Beyond the Secret which is my new favorite podcast and I think you're going to love it too. So listen to this episode, get the inside scoop on Ace Fanning and learn about his strategy and how he organizes all of the things he's doing and how it's all wrapped up nicely in this bow of intention and being an intentional person. PAGE FOR THIS EPISODE WITH LINKS TO ALL THE PLAECS YOU CAN FIND ACE:
February 26, 2019
Pain vs Suffering with guest Josh Magro
When I started this show, I always had a view that I wanted it to go deeper and it's taken me a few weeks to decide whether I'm going to share this recording or not, but I really want to take the mystery out of therapy; I want to remove the potential fear of what therapy is like.  💥TRIGGER WARNINGS💥 We talk about suicide, cutting, self harm and I talk a lot about the illness of my child.  You can get full episode notes and links to more information at
February 18, 2019
Limiting Beliefs & Unconscious Bias with guest Josh Magro
What you're about to hear is an episode about unconscious bias and limiting beliefs and what are the similarities and the differences of those things and how they affect your business and personal life. There is a moment where I discover a new limiting belief I didn't know I had, so look forward to hearing me be very uncomfortable processing that but not nearly as uncomfortable as I am in the next episode which we also recorded in this time together. There, I reveal a dirty little secret I've been hiding from you all. It's basically an opportunity to hear what it's like in a therapy session. Some trigger warnings for this episode: Never did I think I'd talk about things on this show like abortion, racism, sexism and specific examples of those which might be difficult to hear if you've been a victim of aggressions in those areas. At one point, I talk about murder. And we also talk a fair bit about religion. You can get links to everything mentioned and the FREE WORKSHEET to help you identify your own limiting beliefs at:
February 13, 2019
How to stretch your marketing ideas and give your content legs
Today we're talking about how to stretch your marketing ideas to get more bang for your time-is-money buck. Full show notes and transcript available at
February 04, 2019
Inbound vs Outbound Blogging and How to Stretch Those Ideas
Today we're talking about the two functions for blogging and how to stretch those ideas! URL mentioned on the episode: Full show notes and transcript available at
January 28, 2019
Ideation: 5 techniques for generating advertising ideas
In this conversation, I discuss 5 techniques I personally use when generating new advertising ideas for my clients. Show notes at
December 17, 2018
Ideation: How to generate new ideas for your brand
Advertising your stuff got you down? I've gotchu, Boo. Let's talk about how to generate new ideas to connect with your audience. This is part 1 of 2 and I speak about how I fell into my career as a producer and a general overview of the process of ideation. Show notes with links to stuff I talk about are at
December 10, 2018
4 ways to fortify your personal brand
Today, we're talking about some things you can do to fortify your personal brand. Show notes are available at
December 03, 2018
3 speaking habits to make you a more powerful person
How to shift a few of the things you say on a daily basis to be a more powerful and positive person. Full transcript and show notes available at
November 19, 2018
Delivering a "no" in a way that feels like "yes"
How you can deliver a "no" in a way which feels positive and doesn't invite debate or rebuttal from the other party? Full show notes at
November 12, 2018
Personal Branding in the Real Estate Industry
An episode for real estate professionals who want to better understand how to utilize their personalities to arrest the attention of current and future clients. Show notes with links to everyone I speak about in this episode are at
November 05, 2018
4 Brain Hacks to Make You a Happier Person
We're talking today about brain hacks to make you a happier person. This isn't a list I picked up by Googling "how to be happy" or whatever. These are things I actually do every day and I want to tell you how they help me and how they can help you too. I'm a nerd for understanding WHY things work and so I'm gonna hit you with some super interesting little sciencey tidbits today. You can find the show notes at
October 29, 2018
Being your own boss AND employee
If you had a boss who sat in her bathrobe all day and didn't do anything to help you succeed, you'd quit. And if you were the boss and you had an employee who didn't produce results and then blamed it on others, you'd fire them. Guess what? If you're self employed, you're both of these people. Today, we're talking about one of the most difficult dynamics of owning your own business: being both the boss and the employee. Because when you own a business, you're both! And so we're going to discover how to manage this relationship with ourselves and the power struggle which can often be present between the two stakeholders living inside of you. Full show notes are available at
October 22, 2018
How to Write a Brand Value Statement
I'm talking about an asset you need for your business, personal brand or even just yourself as a value-adding human being in this world. It's not a frame of mind. It's not an ethos. It's a cold hard piece of written content and I'm going to actually teach you HOW to make it. And what is "it"? It is a value statement. Also known as a value proposition. Download my value proposition worksheet at
October 15, 2018
How I Became a Pro Blogger on Accident
Last week, I defined what a personal brand is and WHO has one. And today, I'm telling you the story of a girl who became a pro blogger on accident. Full notes available at
October 08, 2018
What is a personal brand and how to you know if you have one?
We're diving into one of the biggest terms I'll be using regularly in this show and that is "personal brand". If you're a personal brand, influencer or online entrepreneur, you likely already know that. You may have found me BECAUSE you were looking for this content. Or, you may be someone who has a lightbulb moment today and you realize for the very first time that YOU actually already have a personal brand. Show notes are available at
September 30, 2018
7 Body Language Hacks for Your Photos
We're talking about your physical image, specifically how you appear in photos. As a personal brand or online entrepreneur, your face and body are going to appear in photos. A LOT. So you need to make sure that everything you put out is communicating likability which generates rapport which generates revenue in your business. Show notes including examples can be found at:
September 23, 2018
4 ways to make people like you
The why, who and HOW of getting folks to like you. Because as a personal brand, they need to KNOW, LIKE and TRUST you before they'll ever buy what you're selling. Complete show notes at:
September 16, 2018
How to be Alpha // Trailer
Hey you guys! Welcome to How to be Alpha, a podcast where we talk about working your ASS off to run your own business, what it means to have a personal brand and generate revenue using your own face and stories. We talk about batch workflows and other hacks for being ALPHA.
September 02, 2018