How'd She Do That?
By Emily Landers
Join host Emily Landers as she connects with guests from a wide variety of industries and stages of life.
You'll be inspired every time you listen!
How'd She Do That?Apr 23, 2024
Nicola Bathie is LIVE on ShopHSDT.com
194. Beth Greenlaw on Creating a Brand That Transforms Sails Into Nautically Inspired Totes Made to Last and Inspire Many
Of course they clean their sails before they make them into bags, their materials retain the essence of what they once were, where they've been and what they've done. It's this previous life that makes each bag unique.
Each Sea Bag is meticulously designed, sewn and finished by skilled Maine craftspeople: world-class sewers, artists, graduates of top-notch design schools. The thought, care and skill that goes into each bag is evident. Sea Bags carefully select and cut sails, taking into account unique stitching details, grommet holes and, occasionally, treasures like tell-tales. Each sail panel is completely unique. They hand-splice the rope handles. And skilled stitchers finish the bags with great care. We know listeners will love today’s episode!
WE BOUGHT A HOUSE!
Shop Update | How We’re Moving Forward With Our E-Commerce Shop and Growing Our Customer Base
193. Soon Hagerty Shares her Global Brand Communications Experience and Incredible Life Story
192. Sophie von Oertzen, the founder of Sophie Williamson Design on The Many Paths She's Traveled, and How You Can Shop Her Bold Interiors & Design while Minimizing Your Environmental Impact
Throughout her childhood, Sophie witnessed numerous scenes of Gastfreundschaft at joyful dinner parties with her parents’ friends, family holiday gatherings, and society events. And it’s those memories of listening in on the buzz of conversations and raucous laughter shared at parties and over candlelit dinners that she’s on a quest to emulate today.
For Sophie, making a house a welcoming home isn’t about following the latest design trends or subscribing to fashion norms. It’s about challenging the status quo and letting your own authentic style shine—an aesthetic that signals to guests that they can do the same. It’s in the warm lighting diffused through a beautiful lampshade or an intricately set table adorned in vibrant colors that welcomes every diner. It’s in the details, the tasteful trim of a pillow or the delicate pattern of a napkin, that shows a guest you care enough about them enough to share your very best. We know listeners will love listening to (and shopping) Sophie’s story!
Sunday Update | 4.14
191. Holst + Lee Founder, Natalie Holst, on Growing Her Business into The Brand We All Know and Love, The Many Different Stages of Her Brand, and What's On The Horizon For Her Team
HOLST + LEE was founded by Creative Director, Natalie Holst, in New York City in 2012. Before launching HOLST + LEE, Natalie trained with Proenza Schouler and Marc Jacobs by day, and by night she worked in the hub of New York’s nightlife scene, where she witnessed the best in outrageous cutting-edge fashion. Craving a fusion of art, texture and fresh design in accessories that she couldn’t find anywhere else, Natalie started making her own jewelry, which captured the attention of everyone she came in contact with. It comes as no surprise that she quickly made the leap to introduce HOLST + LEE, which has grown exponentially since.
We know listeners will love listening to today's episode! Brought to us by Texas De Brazil.
190. Laura Park of Laura Park Design on Building Her Business and The Inspiration Behind It
Laura Park Designs launched in 2016 after Park began photographing her art and creating digital patterns that could be transferred onto textiles. Creating pillows from her vibrant signature patterns, Laura launched her designs at the New York Now trade show and the brand took off. What began with pillows has now carried over into wallpaper, lifestyle accessories, tabletop décor and more!
Laura’s flagship store is located in Charlotte, NC where she resides with her husband Trip Park, also an artist and cartoonist, their four children, and three dogs.
Saturday Update | 3.30
189. Katy Allen, Founder of Artful Agenda, on How She Took a Creative Idea and Turned It Into Her Booming Business
Katy had to meet with a lot of people, ask a lot of questions and work a lot of long nights, but she wouldn’t change a single minute. Creating Artful Agenda has been the most exciting and rewarding professional experience of her life and we can't wait for you to hear the story behind the brand today.
It’s her passion project, and nothing makes Katy happier than watching it help other people live fuller and more inspired lives. She hopes we love using it as much as she loved creating it.
Today's episode is brought to us by shophsdt.com! Shop Emily's curated picks and pick up where you left off with our incredible previous guests! New products are being added weekly.
Head to shophsdt.com for all of your shopping needs.
Friday Update | 3.22
188. Nicole Newhouse, CEO of Solly Baby, on Her Own Road to Success, and Why Working at Solly Baby is Her Dream Come True
This episode is brought to you by ShopHSDT.com. The ultimate conversation-inspired e-commerce collection, connecting our listeners to some of our favorite previous guests, and their products, all while providing listeners with a one-stop to shop all things female-founded brands!
Monday Update | 3.18
Saturday Update | 3.16
187. Rebecca Hessel Cohen, Founder of LoveShackFancy, Shares the Story of Her Iconic Brand
Rebecca has built an ultra-feminine empire with her lifestyle brand full of florals, bows, and lace. As a former fashion editor, Rebecca honed her style and aesthetic before designing her signature 'Love Dress' which was created for her bridesmaids in 2010. This style dress would then become the foundation for the LoveShackFancy brand which launched 3 years later (in 2013) and the beginning of the global business which now includes 17 stores and wholesale partnerships with nearly every major retailer.
Rebecca and LoveShackFancy just celebrated its 10-year anniversary and continues to grow at a rapid rate with numerous successful partnerships and collaborations under its belt, including Gap, Pottery Barn, Bogner, American Girl, Larroude and more. It continues to expand categories, growing from its foundation in ready-to-wear to a full lifestyle brand with LoveShackFancy beauty launching this past September.
This episode is brought to us by Glimpse Guides. Use code Glimpse20 for 20% off your order! Thank you Jordan and team for sponsoring today's episode!
Monday Update | 3.11
186. Houston-based Interior Designer, Katie Davis on Scaling Katie Davis Design, Growing Her Business, and What Success Looks Like to Her
185. BIOLYTE's CEO, Jesslyn Rollins, on the Importance of Perseverance in Entrepenurship, Leading a Multi Million Dollar Company and Working In The Family Business
Biolyte was invented by Jesslyn's father as an "IV in a bottle". Thirteen years ago, he realized hydration drinks are not effective for severe dehydration. Jesslyn's mom was battling breast cancer and she couldn't keep up with her chemo treatments without getting IV bags because she was so dehydrated.
BIOLYTE was created and now provides the medical benefits of an IV bag to many, helping them feel better no matter what they are facing. Jesslyn is leading the company with over $22 million in revenue and drinks in 20000 locations. From sales to marketing plans, Jesslyn has done it all!
We know listeners will love hearing her story!
184. Sarah Meyer Thompson, CEO of Mg Biologics on Performing Reasearch Trials and Disrupting The Equine Industry in The Best Ways Possible
Today's guest is the CEO of Mg Biologics, Sarah Meyer Thompson. Sarah's father, Mark Meyer, started Mg Biologics in 1999. It was here at Mg where she learned about antibodies, performed research trials, and launched new products for the equine neonatal industry.
Mark remains involved with Mg as Chairman of the Board, however, he has passed the CEO reigns (horse pun intended) to Sarah. She is honored to be leading Mg Biologics as they press forward.
Their products are focused on how to benefit your animal’s health, from neonatal to critical care needs. This includes plasma, IgG, antibody products, and antivenom for equine and canine. They believe (and research shows) that antibodies (and antivenom) are beneficial in reducing the duration and severity of a disease or in arresting the disease entirely. More importantly, Mg proudly continues in the spirit that Mark founded nearly 20 years ago: “Of the principles that we hold most dear, we consider customer service to be especially satisfying. Even to say it more clearly; sometimes when things don’t go right (because sometimes they don’t) we make an extra effort to see that the customer is taken care of. We are fanatical, intense, wound-tight, and high-strung on this point.”
This month's sponsor of HSDT is Anna Bradshaw Content Co. Anna Bradshaw Content Co. helps brands grow online engagement loyalty, and conversations through smart content marketing. Go to annakbradshaw.com to learn more!
183. Mary Ellen Coyne, CEO of J. McLaughlin, on Staying True to Your Brand’s Identity and Trusting Your Instincts
Today's guest is Mary Ellen Coyne is the CEO of American sportswear brand J. McLaughlin – she is a fashion powerhouse, and mom of three with an effortless style and clear vision for growth. Mary Ellen has decades of merchandising experience at high-profile brands under her belt, including Ralph Lauren, GAP, Ann Taylor, and Victoria’s Secret to name a few. Mary Ellen joined J. McLaughlin in 2016 to lead the brand’s overall strategy, including operations, brand development, retail, and e-commerce growth. Fast forward to 2024, J. McLaughlin has more than 170 retail locations with metrics that are (some of) the best in the business – particularly during a time when other classic American brands are struggling. We know listeners will love getting to know Mary Ellen in today's episode!
This month's sponsor of HSDT is Anna Bradshaw Content Co. Anna Bradshaw Content Co. helps brands grow online engagement loyalty, and conversations through smart content marketing. Go to annakbradshaw.com to learn more!
Season Four | 182. Becco Bags Founder Caitlin Osborne on Creating Your Perfect Product, Staying Innovative, and Collaborating With The World's Best Wholesale Partners
Today we welcome Emily back to the mic as we kick off Season Four!
We are thrilled to share that today's guest is Caitlin Osborne, Founder of Becco Bags. Founded in 2021 by this mother of four, Becco Bags was created after a craft project went awry at her daughter’s sixth birthday party. The failed attempt to decorate bags using items backed with velcro dots inspired Caitlin to search for a better way to personalize accessories with interchangeable patches.
Caitlin came across a loop fabric commonly used in the medical field that proved both soft to the touch and strong enough to securely hold a patch. She worked through several prototypes, filed a patent, and Becco Bags was born! A natural entrepreneur, Caitlin leads design and drives brand growth, brokering wholesale partnerships with Saks Fifth Avenue, Bloomingdale’s, Harrods, Le Bon Marche, and the Chalhoub Group.
Head to shophsdt.com to shop!
This month's sponsor of HSDT is Anna Bradshaw Content Co.
Anna Bradshaw Content Co. helps brands grow online engagement loyalty, and conversations through smart content marketing. Go to annakbradshaw.com to learn more!
181. Laiza Cors On Disrupting The Interior Design Industry With Her Virtual Showhouse And Influencer Marketing Agency
180. Sunshine Tienda Founders, Laura and Amanda Ernst, on The Power of Sisterhood, Creating a Brand That Will Last, and Enjoying Each Step Along The Way
Everything is designed around a simple state of mind -- to “Be Vacation Happy.” Sunshine Tienda’s collections of statement-making jewelry, charming sun hats, and breezy beach dresses are influenced by a love of warm-weather destinations.
Each collection of accessories is developed by the Texas-based duo and handcrafted by female artisan partners around the world. We’re dedicated to providing lasting support for these communities through creative collaboration that celebrates skilled craftsmanship and cultural tradition.
We can't wait for listeners to get to know Laura and Amanda in today's episode!
179. CEO of Electric Picks, MJ Carlson on How She Created a Jewelry Empire with a Powerful Community
Before that, MJ could be found peddling custom friendship bracelets to her neighborhood while growing up in a small suburb of Chicago. MJ now lives with her husband and young sons just outside New York City.
We know listeners will love today’s episode which includes a discount code from Electric Picks!
Reviewing All Of Our HSDT Platforms And A Friendly Reminder To Leave Us A 5 Star Review On Apple
178. Alex Kaehler, Founder of Alexandra Kaehler Design, on Growing Your Business, Taking The Leap Of Faith To Begin, And How Her Brand Has Grown Over The Years
Alex grew up in the suburbs of Chicago, where she lives now with her husband, and three kids. After she began what she believed to be her dream career in advertising, she quickly realized design was her calling after starting a lifestyle blog in 2009. She attended a post-graduate program, at Harrington College of Design and went on to open her firm, Alexandra Kaehler Design in 2011.
Alexandra Kaehler Design has established an approach in which they truly get to know the client from an emotional perspective, learning how they want to live in their homes. Alex’s passion for design stems in the intimacy of it, and what is happening the hearts and minds of the people she designs for.
Then translating that into a design that embodies the homeowner. Using color, pattern, texture and a wide range of furniture styles and time periods, every home is unique.
SHOPHSDT.com and Hear All About The Behind the Scenes of Building Our E-Commerce on Patreon
177. Mariah Grumet on Her Passion For Teaching Etiquette, Helping Others, Launching Old Soul Etiquette, and How She Is Growing Her Business
Etiquette is something that has interested Mariah since she was a teen. She credits that to her old soul. When she first moved to NYC to work in fashion, Mariah took an etiquette course as a fun weekend activity. She saw the true power of modern etiquette and what it meant to redefine people’s misconceptions of it.
She quickly realized that she was missing her calling. Eventually, which you'll hear more about in today's episode Mariah took a huge leap of faith and left her job in the fashion industry to pursue her passion, and it was the best decision she could have ever made. We know listeners will love hearing more of Mariah’s story in today’s episode!
2024 SPONSORSHIP UPDATE
176. Allison McNamara, Founder of MARA, on becoming a TV Host Turned Beauty Entrepreneur
MARA is an award-winning line of algae-infused skincare and wellness products powered by our clinically-tested proprietary algae—sourced via wild collecting in France and Ireland.
They put a modern take on classic skincare, and believe you can Sea the Glow® in three steps or less.
We know listeners will love today’s episode with Allison brought to you by Dogwood Hill.
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175. Leslie Tessler on Launching Hanni, Traveling, and How She Created A Cult Favorite in Body-care
Her 6 month, turned 10 year, “trip” to buenos aires was filled with adventure and excitement.
It took traveling to the other side of the world to finally start realizing what being happy means to her. Now that she’s back in the U.S in the super fast-paced startup world, Leslie is trying to incorporate her no pressure philosophy into her daily life and knows her products will help you do the same!
It's Time to Shop | ShopHSDT.com
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174. Lydia Fenet, Founder and CEO of the Lydia Fenet Agency, On Claiming Your Confidence, Life as an Auctioneer, and Building Her Own Agency
Lydia Fenet is the founder and CEO of the Lydia Fenet Agency, a boutique agency representing best-in-class charity auctioneers. Over her two-decade-long career, Lydia served as the Global Managing Director of Strategic Partnerships for Christie’s and reshaped the fundraising landscape as the world’s leading charity auctioneer. She has single-handedly raised over one billion dollars for more than 800 organizations and broken down countless barriers for women in the auction industry. Lydia is the author of two best-selling books, The Most Powerful Woman in the Room is You & Claim Your Confidence as well as the podcast host of Claim Your Confidence in collaboration with Rockefeller Center.
Lydia is represented by CAA and travels internationally to speak to companies about unlocking their sales potential, empowering people in the workplace, and the art of public speaking. We know listeners will love getting to know Lydia on today's episode!
Don't forget to shop our previous and upcoming guests on shophsdt.com.
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173. Emily DiDonato, Co-Founder of Covey, On Building The Ultimate Skincare Line With Her Best Friend, Her Top Lessons Learned From Years of Modeling, and How Motherhood Changed Everything
Today's guest is Emily DiDonato, Supermodel and Co-Founder of the Covey routine.
A native New Yorker., Emily has been modeling for over ten years and has been featured on the cover of numerous magazines such as Vogue, Numero, Marie Claire, Elle and more. She has been the face and spokesmodel for Maybelline New York for ten years and has fronted campaigns for brands such as Armani, Miu Miu, Juicy Couture, Ralph Lauren and more.
Outside of modeling, Emily has continued to grow her personal brand and audience through Instagram, YouTube and TikTok.
After meeting her Co-Founder Christina Garcia on a trip to Iceland, the ladies began working on Covey and after three years of R&D and a dozen product iterations later, they arrived at the Covey routines you know today. They are committed to figuring out a better approach to skincare routines. So, they partnered with a leading dermatologist to create easy-to-use, effective skincare routines with custom, high-quality, clean products. We can't wait for listeners to get to know Emily Didonato and Covey on today's episode!
Shop 'How'd She Do That' Previous Guests And Upcoming Sponsors This Weekend
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172. Lauren Makler, CEO, Co-Founder of Cofertility on Her Own Family-Building Journey, How to Excel in Your Career in Startup Enviorments, and What Led Her to Launch CoFertility
Today's guest, Lauren Makler is the CEO and Co-Founder of Cofertility. They are a mission-driven company full of individuals who are passionate about making egg freezing more accessible to women and assisting them in their journey toward motherhood.
Lauren previously founded Uber Health, where under her leadership, the business helped millions of patients get the care they need. Prior to that, Lauren spent the early years at Uber launching the core business throughout the East Coast. Her own fertility journey gave her the immediate clarity that she wanted to build something meaningful in reproductive health.
We know listeners will enjoy getting to know Lauren in today's episode.
Special Conversation With Rena Quint | Holocaust Survivor and Author of 'A Daughter Of Many Mothers: Her Horrific Childhood and Wonderful Life'
At the time, after recording with Rena, we didn't secure conversations that felt appropriate to share alongside hers.
This episode was meant for now. October 11th, 2023. Thank you, Rena, for sharing your story.
171. Vivian Grimes and Carolina Menendez of Henri Noël on Growing a Successful Jewelry Brand, Working with Your Best Friend, and How They Plan to Expand Their Business
Today’s guests are Vivian Grimes, Founder of Henri Noël, and Carolina Menendez, Head of Growth at Henri Noël.
Vivian’s grandfather opened his first jewelry store in 1981 in Naples, FL, where he spent his life curating handmade jewelry. His mission was to make simple and timeless pieces at the fairest prices. It is with that same passion that Vivian started Henri Noël, in his name, to continue his legacy of delivering the highest quality with the most honest value.
Each round brilliant cut diamond is hand-selected and matched before being crafted into a fine piece of jewelry. Major brands in the industry markup their products 6-8x the actual cost, but Henri Noël has built relationships over the course of 30 years in the business with the best manufacturers to sell directly to you. They love providing their clients with the best possible pieces.
Having run track at Boston College & USC, Vivian creates each piece with the intention to be worn during your workouts, beach days, and nights out - making every day a special occasion. With Carolina’s help as Head of Growth at Henri Noël the pair are unstoppable. We know listeners will enjoy today’s episode! One you will likely want to share with a friend.
A Few Words Before Our New Episode of How'd She Do That Goes Live Tomorrow
There is a new episode of HSDT going live tomorrow but before our prerecorded episode goes live, our host, Emily Landers, wanted to share a few words of her own with our community as we all grieve the terror that unfolded over the weekend.
There truly are no words but to not acknowledge what we're all collectively experiencing didn't seem right. All our love to this incredible community of exceptional humans.
ShopHSDT.com is LIVE!
170. Mimi Striplin, Founder of The Tiny Tassel, Reflects on Perseverance, Creativity, and How She is Building a Brand That is Breaking Down Barriers
In 2015, Mimi Striplin founded The Tiny Tassel online and their flagship store, located in Charleston’s quaint Cannonborough-Elliotborough neighborhood, opened in March 2021. Amongst the pastel-painted walls and Lowcountry chic interior finds you'll discover signature pieces like the brand’s namesake tiny tassel earrings, beautiful apparel, and vibrant accessories in classic prints and bold colors.
Their team works to design a fresh collection each season alongside their lead designer, Keiko Striplin AKA Mimi’s mom, who studied at Bunka Fashion College of Tokyo. Every tiny tassel is still handmade in Charleston, SC by their powerful women-led team.
We know listeners will enjoy hearing Mimi's incredible story! This episode is one you'll want to share with a friend!
169. Paloma Contreras on Her Journey Towards Building an Interior Design Empire, Why Languages Are One of Her First Loves, and What's Next For Her Business
After 4 and a half years teaching High School Spanish, Paloma decided it was time to move towards a different role. Hear more about this transition in today's episode.
Her design sensibility is a modern take on traditional style– gravitating towards classic silhouettes and timeless pieces paired with a touch of glamour and an infusion of color. Her interiors are at once timeless, yet fresh-- balancing attention to detail and the intersection of form and function to enhance a well-lived life.
Paloma has been repeatedly named to the prestigious ELLE Decor “A-List” of the top interior designers in the world and her work has been featured in numerous publications including ELLE Decor, Architectural Digest, House Beautiful, Vogue, Domino, Luxe, Traditional Home, and the Wall Street Journal.
Paloma and her team are currently working on projects in Houston and beyond with clients in Palm Beach, Key Largo, Atlanta, and New Jersey. We can't wait for listeners to get to know Paloma this week on HSDT.
168. Eleanor Leftwich, Founder of Eleanor Leftwich Collection, Shares How She is Currently Building Her Brand and Business Under Her Popular Pseudonym, and What Her Days Look Like Offline
Today's guest is Eleanor Leftwich (her pseudonym), is the Founder of Eleanor Leftwich Collection. Eleanor is a fashion collector and lover of all things vintage. Her new collection is made up of pieces for work, school drop-off, the office, dinner out, and all the places that life inevitably takes us.
After experiencing her own viral moment Eleanor decided to take her love for fashion to the next level by launching her own line. Made from Italian fabrics from the established mills of the Como region and produced by a small team in Chicago, Illinois, Eleanor Leftwich creates pieces to be considered “future vintage”.
Eleanor’s style is classic with a pop! There is an art to how she styles her looks and there is always an unexpected element that falls perfectly into place. Listeners will love hearing how Eleanor spends her days offline - it's likely not what you would expect! We know you'll enjoy learning more about our mysterious Instagram darling and how she is currently building her brand and business. We can't wait to hear what you think!
Quick Emily Update Sharing More About ShopHSDT.com, Our Upcoming Launch Date, and Bouncing Back After An Emotional Week
...as always hear more at Patreon.com/HowdSheDoThat.
167. Perfectwhitetee Founders, Jen Menchaca and Lisa Hickey, on How They Grew Their Brand From The Ground Up, Key Moments Along the Way, and How They Plan to Continue to Grow Their Perfect Tee Empire
Today's guests are Jen Menchaca and Lisa Hickey, the founders of Perfectwhitetee. They started their brand with one shared obsession: t-shirts! They're two busy, multitasking moms and seasoned veterans of the t-shirt world who live in elevated basics like tees, denim, and sneakers.
They are equal parts California casual (Jen) and New York street-cool (Lisa), yin/yang’ed with operations savvy (Lisa) and marketing prowess (Jen), and well-balanced between big energy (Jen) and cool composure (Lisa). Together, they have more than 30 years of experience in the fashion industry.
Longtime friends, colleagues, and passionate entrepreneurs, Jen and Lisa launched Perfectwhitetee with you in mind! They are proud to say that Perfectwhitetee is made in the US and their company is growing by the minute thanks to customers who love the brand as much as they do.
"We’ve found so much joy in designing mindfully manufactured, high-quality products that are made to be lived in. Our love for jeans, tees, and sneakers comes through in every style we offer, and we can’t wait to see what’s next for perfectwhitetee." We can't wait for you to listen to today's episode!
166. Pepper Home Founders, Erin Banta and Kelsey Brown, on Scaling a Business, What Hurdles Pepper Home Has Overcome, and Telltale Signs of a Friend Becoming an Excellent Business Partner
The founders started out as two friends wishing they could make their cramped West Village rentals feel more like home. That’s why they founded Pepper—because they believe in owning your home, whether or not your name is on the deed. With their collection of custom pillows, curtains, table linens, wallpaper, and more, customers get to create original pieces no one else has but everyone will want.
Since Pepper is about bringing design to everyone, they're not charging an arm and a leg. Through reasonable prices, we can all enjoy!
In today's episode, you'll hear about the early days of Pepper and how the ladies decided to scale their business, how they handled the pandemic, and the greatest lessons they'd ever learned!