Hit the Bottle

Ep 01 - Oh Data My Data

An episode of Hit the Bottle

By Michael Wangbickler
From exploring the beverage buyer journey to leveraging modern public relations to how marketing automation is changing the way we engage with consumers, Hit the Bottle goes above and beyond the ordinary to ask questions and get answers about beverage marketing strategy, technology, and leadership.
More places to listen

More places to listen

Ep 03 - DTC and other TLAs
According to the 2019 Direct-to-Consumer Wine Shipping Report by Sovos and Wines Vines Analytics, the value of the DTC shipping channel reached $3 billion in 2018, up from $2.69 billion in 2017. Volume was up by 9% to 6.3 million cases, and the average price per bottle increased to $39.70. All this means is that DTC sales and marketing is big business and continues to grow. On today’s episode, we interview an expert in the field of DTC wine marketing, whose agency works with wineries in the U.S., Canada, and Australia; Emma and I lead a discussion on how the DTC and PR departments can work more closely together; and our tip of the week is one suggestion on using CRM to capture and nurture DTC leads. Notes from the show: Direct to Consumer Wine Shipping Report - https://www.shipcompliant.com/dtcreport19/ Sandra Hess - https://dtcwineworkshops.com/ Sarah Horner – https://www.montinore.com/ Susan DeMatei – https://www.wineglassmarketing.com/ Balzac Communicatons – https://www.balzac.com
September 15, 2019
Ep 02 - eCommerce is Commerce
In 2018, Amazon’s share of the US eCommerce market hit 49%. That’s 5% of all retail sales across the country. They did this by giving people want they want… a convenient way to shop, personalized service, and fast delivery. What can the wine industry learn from this, what are the common mistakes, and what tools are available? On this week's episode, we interview a gentleman whose experience in winery e-commerce spans 15 years, with unparalleled insights; Emma and I discuss common winery pitfalls with some eCommerce experts; and our tip of the week is how to improve SEO for your website and increase traffic.  Notes from the show: "Top 5 Lessons Learned with CellarPass" - https://vimeo.com/356017994 Andrew Kamphuis - https://commerce7.com James Marshall Berry - https://www.wineandtheweb.com/ Jeff Stai - https://www.twistedoak.com/ Sarah Horner - https://www.montinore.com/ Balzac Communications - https://www.balzac.com
September 8, 2019
Ep 01 - Oh Data My Data
The sheer quantity of big data available to us marketers can feel overwhelming. The term drinking from a firehouse comes to mind. But without solid data points on which to make business decisions, we’re stumbling around in the dark. In this, our first episode of Hit the Bottle, we chat with a friend and visionary leader who is revolutionizing the way we look at data in the beverage business; Hosts Michael Wangbickler and Emma Criswell lead a discussion on how interpreting market intelligence and customer data can help us build better marketing programs; and our tip of the week is how to implement data-driven marketing.  Notes from the Show: Paul Mabray - https://www.emetry.io/ Thea Dwelle - http://vinewire.biz/ Susan DeMatei - https://www.wineglassmarketing.com/ Taylor Eason - https://corkandforkmedia.com/ Balzac Communicatons - https://www.balzac.com
September 1, 2019
Episode 0
Wondering what Hit the Bottle is all about? Here's a little teaser intro to whet your appetite. Episode 1 drops on September 1, 2019.
August 6, 2019
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