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EventUp

EventUp

By Innovate Marketing Group

Welcome to EventUp, the podcast where people enthusiastic about live, hybrid, and virtual experiences stay in the know on the latest trends within the Events Industry. Join Amanda Ma, CEO and Founder of Innovate Marketing Group, and all the experts as they discuss the latest and greatest in event industry news, experiential marketing, corporate culture, diversity & inclusion, customer experience, and more!
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31. Becoming a DEI Ally with Edward Simon

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46. 2023 State of the Industry - Event Trends and More!
46. 2023 State of the Industry - Event Trends and More!
Join Amanda Ma, CEO of Innovate Marketing Group, and Sara Rosas, Business Development Manager of Innovate Marketing Group, as they discuss what's trending in the events industry for 2023! From wellness, event tech, human connection, and much more, we got you covered!  Download our 2023 State of the Industry report HERE!
43:03
January 31, 2023
45. Your Guide to a Rockstar Event Marketing Strategy with Ashley Cline
45. Your Guide to a Rockstar Event Marketing Strategy with Ashley Cline
Ashley Cline, co-founder of Ice Cream Social, joins Amanda Ma to discuss everything you need to know to market your event like a pro! Listen Now on EventUp!
31:57
October 19, 2022
44. The Magic is in the Data with Jonathan Kazarian
44. The Magic is in the Data with Jonathan Kazarian
Jonathan Kazarian, Founder & CEO of Accelevents, joins Amanda Ma to discuss all things event management and why event data is so important. Listen Now on EventUp!
33:49
October 05, 2022
43. Wine is a Universal Language with Amelia Ceja
43. Wine is a Universal Language with Amelia Ceja
Amelia Ceja, President & CEO of Ceja Vineyards joins Amanda Ma to discuss all things wine and the importance of Hispanic Heritage Month! Listen now on EventUp!
40:45
September 20, 2022
42. DEI is NOT Just Another Trend with Carolina Veira
42. DEI is NOT Just Another Trend with Carolina Veira
Carolina Veira, Director of Strategic Partnerships – DEI with CareMax Inc, joins Amanda Ma to discuss all things Diversity, Equity, & Inclusion as well as HR best practices you should be implementing! Listen now on EventUp!
44:06
September 07, 2022
41. How to Create a Customer Experience That Will Keep Them Coming Back For More with Dan Gingiss!
41. How to Create a Customer Experience That Will Keep Them Coming Back For More with Dan Gingiss!
Dan Gingiss, customer service expert and author of The Experience Maker, joins Amanda Ma to discuss all things customer experience and why you should be focusing on creating experiences for your customers. Listen now on EventUp!
42:24
August 31, 2022
40. How to Build a Company Culture Where Employees Thrive with Robert Richman
40. How to Build a Company Culture Where Employees Thrive with Robert Richman
Robert Richman, previously the Culture Strategist at Zappos, author of The Culture Blueprint, speaker, and leader in the world of company culture, joins Amanda Ma to discuss all things company culture and how it is the key to your company's success.
26:04
August 23, 2022
39. Pack Your Summer Full of Flavor with Jennifer Reynolds of Sauce Goddess LLC.
39. Pack Your Summer Full of Flavor with Jennifer Reynolds of Sauce Goddess LLC.
Jennifer Reynolds, Founder of Sauce Goddess LLC, joins Amanda Ma to discuss fun gourmet kits for the summer season and advice we would give our younger selves.
32:01
August 10, 2022
38. This is How the NFL does events with Carly Slivinski!
38. This is How the NFL does events with Carly Slivinski!
Carly Slivinski, Event Operations and Logistics at National Football League, joins Amanda Ma to discuss all things events and what's next for the NFL! Listen now on EventUp!
35:56
July 27, 2022
37. The Key to Tracking Performance and KPI with Connie Luc
37. The Key to Tracking Performance and KPI with Connie Luc
Connie Luc, VP of Events Marketing with City National Bank, joins Amanda Ma to discuss all things events and how you can track your event performance and KPI! Listen now on EventUp!
43:40
July 13, 2022
36. Sustainability Tips and Tricks with Amanda Ma and Sara Rosas
36. Sustainability Tips and Tricks with Amanda Ma and Sara Rosas
Sara Rosas, Business Development Manager of Innovate Marketing Group, joins Amanda Ma to discuss the importance of sustainability, our impact on the environment, and sustainable tips and tricks for your next event Listen now on EventUp!
18:51
July 01, 2022
35. The Power of the Creator with Trish Lindo of LinkedIn
35. The Power of the Creator with Trish Lindo of LinkedIn
Trish Lindo, Senior Creator Manager, with LinkedIn, joins Amanda Ma to discuss the LinkedIn Creator Program, how to become a creator and advice on how to be fearless! Listen now on EventUp!
27:56
June 15, 2022
34. Become a Fundraising Master!
34. Become a Fundraising Master!
Kerilyn Sato, Corporate Event Manager, with Innovate Marketing Group, joins Amanda Ma to discuss all things fundraising and how to make sure your fundraising efforts are working to your advantage! Listen now on EventUp! Sign Up for our digital course, Reimagining Fundraising Events for Nonprofits. In this course you will learn how to become a fundraising master! Together, we will change the way nonprofit organizations use their superpowers to make a better world! Sign Up for the course here: eventmasterclass.teachable.com
41:03
June 01, 2022
33. What is Communications and How You Can Use it to Your Advantage with Anu Rao
33. What is Communications and How You Can Use it to Your Advantage with Anu Rao
Anu Rao, Vice President of Communications, with Moët Hennessy North America, joins Amanda Ma to discuss the world of communications and steps you can take to make sure your communication efforts are working to your advantage! Listen now on EventUp!
33:59
May 19, 2022
32. Storytelling for Impact and the Art of PR with Susan Lindner
32. Storytelling for Impact and the Art of PR with Susan Lindner
Susan Lindner, CEO & Founder of Emerging Media PR, joins Amanda Ma to discuss the world of public relations and how you could use PR strategies and storytelling to your advantage! Listen now on EventUp!
31:49
April 28, 2022
31. Becoming a DEI Ally with Edward Simon
31. Becoming a DEI Ally with Edward Simon
Edward Simon, COO/Founder of Diversity Advisors, joins Amanda Ma to discuss why DEI is important and strategies you can implement to be more DEI friendly. Listen now on EventUp!
30:05
April 13, 2022
30. Keep Your Hand Up: Advice for Young Women Professionals with Amanda Ma
30. Keep Your Hand Up: Advice for Young Women Professionals with Amanda Ma
Bird Cooley, Marketing Intern at Innovate Marketing Group, joins Amanda Ma to discuss starting your career as a young professional and advice for young women looking to get started in the event & business industries. Listen now on EventUp!
34:27
March 30, 2022
29. Bringing the Biggest Sporting Event to Los Angeles with Allison Citelli
29. Bringing the Biggest Sporting Event to Los Angeles with Allison Citelli
Allison Citelli, Vice President, Events & Business Development of the Los Angeles Sports & Entertainment Commission (LASEC),  joins Amanda Ma to discuss all things events, bringing the nation's biggest sporting events to Los Angeles, and new skills we have gathered from the past two years. Listen now on EventUp!
27:35
March 24, 2022
28. Never Plan a Boring Hybrid Event Again with Amanda Ma and Sara Rosas
28. Never Plan a Boring Hybrid Event Again with Amanda Ma and Sara Rosas
Sara Rosas, Business Development Manager of Innovate Marketing Group, joins Amanda Ma to discuss the current trends within Hybrid Events! Tune in now on EventUp!
16:42
March 16, 2022
27. Crisis Creates Opportunity with Shelly Pisors
27. Crisis Creates Opportunity with Shelly Pisors
Shelly Pisors, Senior Vice President, Director of Events & Contributions with Comerica Bank, joins Amanda Ma to discuss all things events, how crisis creates opportunity, and new skills we have gathered from the past two years. Listen now on EventUp!
36:52
March 09, 2022
26. Paving The Way For Diversity with Kevin Iwamoto
26. Paving The Way For Diversity with Kevin Iwamoto
Kevin Iwamoto, Chief Customer Officer at Bizly Inc., joins Amanda Ma to discuss all things events, paving the way for diversity, and building your personal brand.  Listen now on EventUp!
38:42
February 24, 2022
25. This is How Walmart Does Events with Mark Henneberger
25. This is How Walmart Does Events with Mark Henneberger
Mark Henneberger, VP of Creative Services at Walmart, joins Amanda Ma to discuss all things events, Walmart's biggest events and getting back to live events safely.  Listen now on EventUp!
25:18
February 09, 2022
24. State of Industry Report with Amanda Ma and Sara Rosas
24. State of Industry Report with Amanda Ma and Sara Rosas
Sara Rosas, Business Development Manager of Innovate Marketing Group, joins Amanda Ma to discuss the State of the Industry, including Covid-19 safety, hybrid events, and what's to come in all things events for 2022! Tune in now on EventUp!
33:58
January 24, 2022
23. What's Next in the World of Events for 2022 with Tomiko Iwata
23. What's Next in the World of Events for 2022 with Tomiko Iwata
Tomiko Iwata, EVP of Creative Services at FOX Entertainment, joins Amanda Ma to discuss all things events and getting ready for the new year! Listen now on EventUp!
50:09
December 22, 2021
22. Top Tips For Creating a Killer Brand with Kalika Yap
22. Top Tips For Creating a Killer Brand with Kalika Yap
Kalika Yap, entrepreneur, inventor, author, and podcaster, joins Amanda Ma to discuss digital marketing trends and how to create a killer brand! Listen now on EventUp!
23:32
December 09, 2021
21. How to Attract Customers and Keep Them Forever with Joey Coleman
21. How to Attract Customers and Keep Them Forever with Joey Coleman
Joey Coleman, author of the Wall Street Journal bestseller, Never Lose a Customer Again, joins Amanda Ma to discuss how to attract customers and keep them forever! Listen now on EventUp!
51:54
November 18, 2021
20. Empowering Yourself and The People Around You with Courtney Stanley
20. Empowering Yourself and The People Around You with Courtney Stanley
Courtney Stanley, Keynote Speaker, Event Emcee, and Career Coach, joins Amanda Ma to discuss how to create your own brand, how you can share your voice with the world, and much more! Listen now on EventUp!
36:07
October 26, 2021
19. The Inside Scoop on the Latest in Event Industry Trends with Tyler Davidson of Meetings Today
19. The Inside Scoop on the Latest in Event Industry Trends with Tyler Davidson of Meetings Today
Tyler Davidson, Vice President & Chief Content Director at Meetings Today, joins Amanda Ma to discuss the latest in event industry trends, the importance of event industry publications, and much more! Listen now on EventUp!
35:19
October 05, 2021
18. Everything you need to know about Audio & Visual with Nicco Renna of Rock-Solid AV
18. Everything you need to know about Audio & Visual with Nicco Renna of Rock-Solid AV
Nicco Renna, the Founder and Executive Producer of Rock-Solid AV., joins Amanda Ma to discuss all things audio and visual, the latest technology trends, and much more! Listen now on EventUp!
33:10
September 29, 2021
17. What the Future Holds For Virtual Platforms with Xiaoyin Qu with Run The World
17. What the Future Holds For Virtual Platforms with Xiaoyin Qu with Run The World
Xiaoyin Qu, the founder of Run the World, joins Amanda Ma to discuss event industry trends, virtual event platforms in a post-pandemic world, and much more!!. Listen now on EventUp!
23:02
September 17, 2021
16. The Importance of DEI with Farzana Nayani
16. The Importance of DEI with Farzana Nayani
Farzana Nayani, a recognized Diversity, Equity, and Inclusion specialist, coach, and international keynote speaker joins Amanda Ma to discuss the importance of DEI, workplace inclusion, and much more!. Listen now on EventUp!
27:35
September 08, 2021
15. Mastering Multicultural Marketing with Dana C. Arnett of Wicked Bionic
15. Mastering Multicultural Marketing with Dana C. Arnett of Wicked Bionic
Dana C. Arnett, CEO and COO of Wicked Bionic, joins Amanda Ma to discuss the importance of multicultural marketing, diving further into current trends and DEI initiatives. Listen now on EventUp!
24:57
August 30, 2021
14. How to find Superstar Employees with Andrea Hoffer with AHA! Recruiting Experts
14. How to find Superstar Employees with Andrea Hoffer with AHA! Recruiting Experts
Andrea Hoffer, CEO of AHA! Recruiting Experts joins Amanda Ma to discuss the perfect formula to find your next superstar employee. She also discusses how to engage your employees and the solution to eliminating high turnover. Listen now on EventUp!
37:39
August 24, 2021
13. The Art of Promotional Branding with Robin Richter
13. The Art of Promotional Branding with Robin Richter
Robin Richter, with Wearable Imaging and author of "The Golf Course Millionaire", joins Amanda Ma to discuss picking the right promotional item for your event, cultivating business partnerships through golf, and much more! Listen now on EventUp!
34:34
August 17, 2021
12. Saving California Events with Alicia Falango of the California Events Coalition
12. Saving California Events with Alicia Falango of the California Events Coalition
Alicia Falango with the California Events Coalition joins Amanda Ma to discuss saving California events, COVID-19's impact on the event industry, and more! Listen now on EventUp!
20:48
August 09, 2021
11. How to Style From The Waist Up with Christine Vartanian
11. How to Style From The Waist Up with Christine Vartanian
Christine Vartanian with jade. for all seasons COLLECTIVE inc. joins Amanda Ma to discuss current styling trends, how to look your best from the waist up for virtual meetings, and more! Listen now on EventUp!
27:36
August 02, 2021
10. Venue Contract Best Practices with Taylor Fry of the Pasadena Convention & Visitors Bureau
10. Venue Contract Best Practices with Taylor Fry of the Pasadena Convention & Visitors Bureau
In this episode, Amanda Ma, CEO & Founder of Innovate Marketing Group, and Taylor Fry, from the Pasadena Convention & Visitors Bureau, discuss the state of the industry, venue contract best practices post-pandemic, and the return of live events!. Listen now on EventUp!
40:20
July 23, 2021
9. Virtual Platforms Reimagined with John D’Adamo of VenuIQ
9. Virtual Platforms Reimagined with John D’Adamo of VenuIQ
In this episode, Amanda Ma, CEO & Founder of Innovate Marketing Group, and John D’Adamo, from VenuIQ, discuss the state of the industry, current virtual platform trends, and everything in between!  From virtual events hybrid events to platform interconnectivity, we got you covered. Listen now on EventUp!
27:41
July 02, 2021
8. Will virtual events still have value in a post-pandemic world? & How to begin with the end in mind: why your event planning should start with the strategy.
8. Will virtual events still have value in a post-pandemic world? & How to begin with the end in mind: why your event planning should start with the strategy.
In this episode, Amanda Ma, CEO & Founder of Innovate Marketing Group, and Jacqueline Ho discuss if virtual events still have value in a post-pandemic world and why your event planning should start with the strategy.  From virtual events, going back to live, to overall event strategy, we got you covered. Listen Now on EventUp!
17:11
June 24, 2021
7. How to organize inclusive hybrid events!
7. How to organize inclusive hybrid events!
In this episode, Amanda Ma, CEO & Founder of Innovate Marketing Group, discusses going hybrid! Sharing tips and tricks on the process of planning inclusive hybrid events! From networking to accessibility, we got you covered Listen Now on EventUp!
09:48
June 15, 2021
6. Hybrid Trends and Creative Ideas to get you started!
6. Hybrid Trends and Creative Ideas to get you started!
In this episode, Amanda Ma, CEO & Founder of Innovate Marketing Group, discusses going hybrid! Sharing tips and tricks on the latest hybrid event trends and creative ways to get you started! Listen Now on EventUp!
11:45
June 08, 2021
5. Get People to Show Up To Your Virtual Event!
5. Get People to Show Up To Your Virtual Event!
In this episode, Amanda Ma, CEO & Founder of Innovate Marketing Group, discusses how you can get your audience engaged and keep their attention! Amanda shares tips on virtual networking, gamification, platforms, and more! Listen Now on EventUp!
08:59
June 08, 2021
4. Top 3 ways to Cultivate Company Culture
4. Top 3 ways to Cultivate Company Culture
In this episode, Amanda Ma, CEO & Founder of Innovate Marketing Group, discusses how you can get your team engaged and reap the benefits. Statistics show highly engaged teams perform at higher levels and show results quicker than unengaged teams. Amanda shares tips on you can bond with your team and fun activities to make them excited to come to work! Listen Now on EventUp!
08:57
June 03, 2021
3. Above the Keyboard - Best Practices
3. Above the Keyboard - Best Practices
In this episode, Amanda Ma, CEO & Founder of Innovate Marketing Group, discusses how you can make a lasting impression above the keyboard. With virtual experiences still reigning supreme in the world of events, the expectations are high, and boring virtual events are so 2020. Amanda shares best practices on how to make your virtual event memorable. Listen Now on EventUp!
09:37
June 03, 2021
2. Going Back to Live Events!
2. Going Back to Live Events!
Today Amanda Ma and Amanda Westervelt of Innovate Marketing Group discuss going back to live events! With the state of California opening on June 15th, we give you all the details and what to expect!
11:38
May 28, 2021
1. Above the Keyboard - Elevate Your Virtual Experiences
1. Above the Keyboard - Elevate Your Virtual Experiences
In this episode, Amanda Ma, CEO & Founder of Innovate Marketing Group, discusses how you can make a lasting impression above the keyboard. With virtual experiences still reigning supreme in the world of events, the expectations are high, and boring virtual events are so 2020. Amanda shares tips on virtual attendee engagement, incorporating dynamic speakers, cultivating interactive networking opportunities, and much more! Listen Now on EventUp!
17:09
May 24, 2021