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"I CAN change the title later, right?"

"I CAN change the title later, right?"

By John Holt
Quick, actionable tips to help business owners sell more stuff, earn more money, and make their life easier.

Hosted by copywriter, magician, comedian, father of two, and Tunnocks Teacake aficionado, John Holt.
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Make money by giving your customers what they DON’T want
FREE email prompts, copywriting tips, client-getting ideas, and MORE are all waiting for you inside my "GOOGLE DRIVE OF AWESOMENESS!!!!". Go here to get immediate access: https://insertgaghere.com/email (I did mention it was FREE, right?) Here's the link again: 👉 https://insertgaghere.com/email/
04:39
September 20, 2021
Show me your FLUFF!
Most copywriters advise cutting all the fluff out of your marketing, to make it tight, punchy, and powerful. Here's why I think they're wrong... FREE email prompts, copywriting tips, client-getting ideas, and MORE are all waiting for you inside my "GOOGLE DRIVE OF AWESOMENESS!!!!". Go here to get immediate access: https://insertgaghere.com/email (I did mention it was FREE, right?) Here's the link again: 👉 https://insertgaghere.com/email/
02:11
September 16, 2021
Are you making your customers burns too many calories?
FREE email prompts, copywriting tips, client-getting ideas, and MORE are all waiting for you inside my "GOOGLE DRIVE OF AWESOMENESS!!!!". Go here to get immediate access: https://insertgaghere.com/email (I did mention it was FREE, right?) Here's the link again: 👉 https://insertgaghere.com/email/
02:20
September 14, 2021
Want more customers and perfect clients replying to your emails? Do these TWO things
FREE email prompts, copywriting tips, client-getting ideas, and MORE are all waiting for you inside my "GOOGLE DRIVE OF AWESOMENESS!!!!". Go here to get immediate access: https://insertgaghere.com/email (I did mention it was FREE, right?) Here's the link again: 👉 https://insertgaghere.com/email/
04:45
September 13, 2021
Is it possible to write a sales page WITHOUT agitating your customer's pain points?
I think so.   I also think there's a BIG advantage to doing so. One that might help you pick up a few more sales...   Grab your FREE email prompts, copywriting tips, client-getting ideas, and MORE inside my "GOOGLE DRIVE OF AWESOMENESS!!!!". It's all waiting for you here: https://insertgaghere.com/email (I did mention it was FREE, right?)   Here's the link again (this time with a pointy emoji!):    👉 https://insertgaghere.com/email/
03:51
September 10, 2021
#49 - How to reach 5X as many customers... with NO extra work!
Or... why you SHOULDN'T be marketing to your die-hard fans. FREE email prompts, writing tips, client-getting ideas, and MORE at https://insertgaghere.com/email
05:29
August 27, 2021
#48 - A better way of handling objections
"The better you are at handling objections, the more sales you'll make" - Gary Lineker. Fine. He didn't say that. Doesn't mean it's not true though. I've been thinking about objections recently and I've discovered a new - maybe even better - way of handling them. Use this and not only will your customers no longer care about the objection... they'll be even more eager to get their hands on your offer. Maybe. I don't know. Worth a shot though, right? Also in this episode, you'll discover: - The FOUR different colours of post it notes I possess and where I keep the on my desk for easy retrieval. (SPOILER: It's on the left-hand side, so I don't knock over my coffee onto them, but at least try and act surprised when I reveal it) - How I chose to use the word "slapdash" (was I referring to my approach to bullet points? No... because I use "lackadaisical" for that!) - The ONE thing (and there IS only one) that I ALWAYS do after AFTER launch, regardless of whether it's for me or a client. (If you think you're in for a big surprise... you're wrong. It's so bloody obvious I'm beginning to wonder why I'm even typing these words) - The moment when I manage to both NOT promote my course, but I  struggle to remember what it actually is (Can one man really be so incompetent? Watch this video and blast away those doubts!) - Possibly the weirdest hand gesture you've ever seen, as I say the words "mini-tada" (with no irony whatsoever) - The one simple question you can ask that will double, triple, quadruple, or even septanonatasticzooogle your sales... and how to do it the right - no sleazeball - way (like without making up words like "septanonatasticzooogle") - The one thing I'd change next time I launch... aside from my underwear - Y ewe don't kneed 2 B an grate writerer two bee a gud cop-ee-right-errrr. ... and VERY little else! - - - Oh, and while you're here... Don't forget to grab your freebies at https://insertgaghere.com/email. You'll get access to my GOOGLE DRIVE OF AWESOMENESS!!!! - FREE email prompts, writing tips, client-getting ideas, and MORE. Check out the other episodes for even more strategies you can use to make more money here: Podcast: https://insertgaghere.com/podcast Videos:https://insertgaghere.com/video
07:49
August 16, 2021
#47 - How to write a "Stoic" sales page
If you've ever been daunted by the idea of creating a sales page, this episode's for you. You'll discover: - The 2,000-year approach to writing sales pages that eliminates every single ounce of stress and struggle - Why you shouldn't be focusing on SPEED (and not just because it's a bloody awful movie) ... and what you should be focusing on instead (HINT: it doesn't rhyme with Chrysanthemum!) - The name of ONE of the philosophy books I own (if you've been wondering what's on my bookshelf... you might want to get out more) - Why you should be ______ on _____ over _____ (and why too many _____ in a _____ of ______ is a _____ pain in the _______) - My "never before seen" reading from a book technique that will leave you stunned (will I fluff my lines, throw the book out of the window and kill my dog in a blind rage? There's only one way to find out!!!!!) - How much I sweat in a baking hot room when I forget to open the window before I hit record (SPOILER: My weight loss DVD, 'Toasty With Holty' will be out, via my OnlyFans site, in December) - The only metric that counts when it comes to marketing (if you think it's how Panini stickers you collected as a child... you're wrong!) ... and VERY little else! - - - Oh, and while you're here... Don't forget to grab your freebies at https://insertgaghere.com/email. You'll get access to my GOOGLE DRIVE OF AWESOMENESS!!!! - FREE email prompts, writing tips, client-getting ideas, and MORE. Check out the other episodes for even more strategies you can use to make more money here: Podcast: https://insertgaghere.com/podcast Videos:https://insertgaghere.com/video
04:11
August 12, 2021
#46 - The one copywriting tip to rule them all
Got three minutes to discover: - My most favouritest copywriting tip… EVERRRRR! - The copywriting book I love more than any other - The easiest way to sprinkle your personality in your words - The context behind this choice quote - “you wee all the way down to your bottom…”? You have? Awesome... - - - Oh, and while you're here... Don't forget to grab your freebies at https://insertgaghere.com/email. You'll get access to my GOOGLE DRIVE OF AWESOMENESS!!!! - FREE email prompts, writing tips, client-getting ideas, and MORE. Check out the other episodes for even more strategies you can use to make more money here: Podcast: https://insertgaghere.com/podcast Videos: https://insertgaghere.com/video
03:46
August 9, 2021
#45 - Sales pages - the easy-peasy way
Sales pages can make or break your business. (There's a reason copywriters charge thousands to create them) But... That doesn't mean you, as a non-copywriting business owner, can't do a decent job yourself. What's more, you don't need to buy any expensive copywriting courses or books. Everything you need is probably within arms reach... - - - Oh, and while you're here... Don't forget to visit https://insertgaghere.com/email to get access to the GOOGLE DRIVE OF AWESOMENESS!!!! so you can claim your FREE email prompts, writing tips, client-getting ideas, and MORE. Also available in video form here: https://insertgaghere.com/video
06:18
August 7, 2021
#44 - Three fast fixes for failing landing pages
I've been working on some landing pages recently and I've noticed a few common errors, so I thought I'd give you some simple fixes. The good news is, you don't need to be good with words or tech to make these changes. The good-er news? Each one will take you less than 59 seconds to make. - - - Oh, and while you're here... Don't forget to visit https://insertgaghere.com/email to get access to the GOOGLE DRIVE OF AWESOMENESS!!!! so you can claim your FREE email prompts, writing tips, client-getting ideas, and MORE. Also available as a podcast here: https://insertgaghere.com/podcast And in video form here: https://insertgaghere.com/video
07:10
April 8, 2021
#43 - Coffee... or drugs?
This morning, I woke up with a problem I needed solving, and solve it I did... ... but not in a very helpful way. Here's the mistake I made, and how it can help you write better copy... - - - Available as a podcast here: https://insertgaghere.com/podcast And in video form here: https://insertgaghere.com/video Oh, and while you're here... Don't forget to visit https://insertgaghere.com/email to get access to the GOOGLE DRIVE OF AWESOMENESS!!!! so you can claim your FREE email prompts, writing tips, client-getting ideas, and MORE.
04:58
March 31, 2021
#42 - How to guarantee you never write a clickbait subject line again!
(and another tip to make writing emails easier) - - - Available as a podcast here: https://insertgaghere.com/podcast And in video form here: https://insertgaghere.com/video Oh, and while you're here... Don't forget to visit https://insertgaghere.com/email to get access to the GOOGLE DRIVE OF AWESOMENESS!!!! so you can claim your FREE email prompts, writing tips, client-getting ideas, and MORE.
07:36
March 23, 2021
#41 - Do I need a website for my service based business?
Also: - what do you really need to start a service based business? - the most important question you need to ask before getting a website. - the three things you need to think about before deciding to do ANY kind of marketing tactic. - the #1 reason I think all service business SHOULD have a website. - - - Available as a podcast here: https://insertgaghere.com/podcast And in video form here: https://insertgaghere.com/video Oh, and while you're here... Don't forget to visit https://insertgaghere.com/email to get access to the GOOGLE DRIVE OF AWESOMENESS!!!! so you can claim your FREE email prompts, writing tips, client-getting ideas, and MORE.
10:58
March 20, 2021
#40 - 1st or 3rd person? What's best for YOUR website?
When it comes to writing the copy for your own page, it can be a struggle to choose 1st person or 3rd. 1st (me, my, I) is more personal and warm, but 3rd (he, she, they) sounds more professional and makes you feel like you have a team, rather than being the sad, pathetic loser you really are. (You realise I'm mostly talking to myself when I type these out, right?) Anyway...  there might be something you haven't considered about your website... Also in today's episode, you'll discover: - My dastardly plan to get my children hooked on Belgium's finest import - I use the words "Bangin' teacher" - and not in a weird, pervy way that would put me on a special register... - What the REAL purpose of your website is (if you're thinking "to maintain a healthy nutritional balance and fend off survey"... you're WAY OFF!!!) - The sordid details behind my secret Babestation addiction (will I ever recover from this admission? Yes, because it's bullsh*t) - The one thing you can do right now that automatically attracts more dream clients while repelling the nightmare ones (Gawd... that sounds kinda hypey, don't it? 'Tis true though!) Enjoy! Available as a podcast here: https://insertgaghere.com/podcast And in video form here: https://insertgaghere.com/video Oh, and while you're here... Don't forget to visit https://insertgaghere.com/email to get access to the GOOGLE DRIVE OF AWESOMENESS!!!! so you can claim your FREE email prompts, writing tips, client-getting ideas, and MORE.
08:43
March 17, 2021
#39 - Why you need to become an influencer (and how to start)
Yes, you heard. I want you to become an influencer. Before you hire a Lambo, rent a plush pad and withdraw your life savings in $1 bills... hear me out. Also in today's episode, you'll discover: - How pathetic I am at demonstrating gang signs - A simple - but highly effective - habit you need to get into the habit of habituating... habitually. - Why I USED TO BE terrible at marketing - Why I STILL AM terrible at marketing - My biblical - and masterful - reframing of the term "influencer" (you'll FINALLY be able to say "influencer" - without retching when you hear my consummate take on it) - How to sell yourself... without selling your soul to the devil (or paying a sleazeball $1,997 to learn a bunch of "never-fire" close techniques) - The SHOCKING news about why being a decent human is a good plan of action (you better be sitting down when you hear this!!!) - How my daughter's endless YouTube watching has FINALLY paid off!!! - What I would do if I wanted to get more shares and subscribers (you'll kick me - probably in the knackers - when you realise how easy it is!!!) - My brand-new, "never seen before" call to action (can you believe it's taken F***ING 39 episodes? Will the wait be worth it??? I think we both know the answer to that!!!) - One simple action you can take RIGHT NOW (after watching this video... I NEED DA VIEWS!!!!) to win the eternal gratitude and adoration of your friends. Enjoy! Also available as a podcast! Click here: https://insertgaghere.com/podcast or search for "I CAN change the title later, right?" in your podcast player of choice (it's Overcast, isn't it?) Oh, and while you're here... Don't forget to visit https://insertgaghere.com/email to get access to the GOOGLE DRIVE OF AWESOMENESS!!!! so you can claim your FREE email prompts, writing tips, client-getting ideas, and MORE.
08:41
March 15, 2021
#38 - Never use THIS as your headline
Headlines are tricky beasts to get right. Even the best copywriters on the planet can struggle for weeks and months before getting the perfect headline. And while I can't make coming up with a perfect headline any easier, I can do the next best thing and show you what NOT to use as a headline. Also in this video, you'll: - Be shaken to your core, as I (meekly) suggest that you're a selfish _______ (careful, the answer is NSFP - Not Safe For Pensioners) - Discover the most important realisation business owners need to make... but only if they want to sell more stuff and swim in money like Scrooge McDuck! - Learn the shocking truth about how your customers REALLY feel about your (yes, YOUR) widget (if you were hoping for "enamoured" and "slightly aroused", you're in for a shock!) - Marvel at how I subtly plug my coffee critiques in a manner that would make evil Hypnogod Derren Brown cry. - Hear about the biggest problem I saw with sales pages this week (I’ll give you a clue... look at the bloody title of this episode!) - Find out what you should NEVER put at the top of your sales page... unless your name is Kim Kardashian (it's not, is it? Good. Then don't do THIS!!!!) - Bear witness, as I create possibly the greatest movie title the SyFy channel has NEVER  produced! - Steal my “swipeable” free headlines I give (only bold lawn technicians need apply) - Learn how much the success of a sales page is  down to the headline (SPOILER Alert - it's 80%, but don't let that stop you from clicking ‘play’ and hearing me say it again!!!) - Discover the super-simple question you can ask to help you create a killer headline (wait... a serious bullet? WTF?!) - Observe and listen, as I unveil the REAL purpose of a headline (if you thought it was to remove stubborn stains from your undercrackers... you're WRONG!!!!) - Wonder if I’ve had a stroke as I pause a bit too long, pondering whether to use a risky adjective before the word "Goldfish", before finally deciding, "Best not!" - Be astonished at how, 37 episodes in, I STILL haven't come up with a half-decent ‘sign off’ yet (was this man REALLY a professional radio presenter???) ... and some other slightly less memorable bits. Enjoy! Oh, and while you're here... Don't forget to visit https://insertgaghere.com/email to get access to the GOOGLE DRIVE OF AWESOMENESS!!!! so you can claim your FREE email prompts, writing tips, client-getting ideas, and MORE.
04:21
March 11, 2021
#37 - How to create a funnel for ANY business
Funnels work. They're a great way to solve valuable problems and build trust with your customers... WHILE GETTING PAID! Trouble is, it seems as though some businesses don't lend themselves well to the "funnel" model, but the truth is, you can create an ascending ladder full of offers for pretty much ANY business... ... as long as you take a different approach. Here's what I mean... Also in this episode I: - Mispronounce the word "Russell" - DELIBERATELY - a rather poor attempt at raising a smile. - Brilliantly agitate the "funnels don't work for my business" problem, so it feels more pressing and makes you feel WORSE about your life! - Tease you with a possible solution to this problem before I wildly veer off and talk about myself for a bit (you'll wonder how one man can be so damn selfish!) - Blatantly admit that I used to get paid by lying to people for a living (you might wanna call the cops after hearing this) - Answer the "how many birthdays does the average person have a year?" question once and for all (the answer may shock you... if you're an imbecile!!!!) - Say the words "THERE IS NO FREE OFFER!" - Egad! Did I really say this? Yes (let's hope the Sunday papers don't get hold of THAT quote!) - Finally admit the truth about my four-year struggle... (you'll need tissues for this... but only if you've spilled something) - Crowbar in a desperate plug for you to sign up to my "GOOGLE DRIVE OF AWESOMENESS!!!!" (think you know what "no lube" means? Think again...) - Reveal the price of how much a magician REALLY costs for two hours of magic (I'll give you a clue... it's one of these: £150, £400, or a Ginsters pasty and a foot massage) - Berate you (mildly) for being so selfish - Say the words "THERE IS NO FREE OFFER!" - again! (Am I mad?) - IMPLORE you to fantasise about brides... like you are doing right now! - Generously give wedding magicians a free idea for a killer lead magnet (did I say it was free? I did? Oh... shit, I wasted these brackets...) - Selflessly give magicians 5 (yes, facking FIVE) benefits they can use to get more bookings (I've charged over £1.25 for these in the past!!!!) - Show you the easiest way I know to GUARANTEE you're always offering value to the client - keep this handy trick in mind and you'll never go wrong. .... and some (I think) more. Oh, and while you're here...   Don't forget to visit https://insertgaghere.com/email​ to get access to the GOOGLE DRIVE OF AWESOMENESS!!!! so you can claim your FREE email prompts, writing tips, client-getting ideas, and MORE.
06:18
March 10, 2021
#36 - You can’t please everyone... or can you?
Maybe you’ve experienced this... You create a killer piece of copy or content and right when you’re about to hit ‘post’... You spot ‘something’... one small thing that you know someone, somewhere on the internet won’t like... So you change it to something they will like (or delete it). Then you find something else... and change that too. Before long, you find yourself trying to create something that everyone on the planet will love, and, as we know... that's a recipe for disaster. "You can't please everyone", right? Maybe... Thing is, it IS possible to please everyone, but you need a different approach... --- Oh, and while you're here... Don't forget to visit https://insertgaghere.com/email to get access to the GOOGLE DRIVE OF AWESOMENESS!!!! so you can claim your FREE email prompts, writing tips, client-getting ideas, and MORE.
04:13
March 8, 2021
#35 - In defence of "features"
“Focus on the benefits – that’s the only thing that matters” You’ve probably heard that before. Heck, I think I’ve said it before. It’s true… kinda. If you want your customer to realise how your thing can make their life better, giving them a boatload of benefits is a great way to go. After all, why waste time getting bogged down in features? I mean… who cares what shade of black it is, whether it’s 78 inches or 87 inches tall, or whether it’s a DVD or instant download? Why bother with any of that “feature” nonsense when all the customer is REALLY thinking is: “What’s in it for me?” Because it’s not enough to show them what your widget can do for them… if you want to make a sale, you have to do something else too. And that’s where features come in… — Oh, and while you’re here… Don’t forget to visit https://insertgaghere.com/email​ to get access to the GOOGLE DRIVE OF AWESOMENESS!!!! so you can claim your FREE email prompts, writing tips, client-getting ideas, and MORE.
06:43
March 4, 2021
#34 - Why I want to punch you in the face
Actually, that's not true. I'm not fussed WHO punches you in the face... ... just as long as someone does. I know this sounds very clickbaity and overly aggressive (that's because it is!), but having a smack around the chops - metaphorically speaking of course - is one of the best things you can do as a business owner. You see, a slap in the face is the quickest and ONLY reliable way to test ANY kind of offer. And you need a reliable way to test your offers. So, now you know WHY you need a punch in the face, here's HOW to get one... --- Oh, and while you're here... Don't forget to visit https://insertgaghere.com/email to get access to the GOOGLE DRIVE OF AWESOMENESS!!!! so you can claim your FREE email prompts, writing tips, client-getting ideas, and MORE.
07:32
March 1, 2021
#33 - How to write a welcome sequence... without writing a welcome sequence
(And without having to pay a copywriter either!)   A short sequence of automated emails is a great way to build trust with people who’ve made the wise choice to download your freebie.   Trouble is... the idea of sitting down, facing the blank page, and writing 5-7 emails isn’t most people’s idea of fun.   If only you could write a welcome sequence...    ... without actually having to write a welcome sequence.   Good news...   ---- Oh, and while you're here...   Don't forget to visit https://insertgaghere.com/email to get access to the GOOGLE DRIVE OF AWESOMENESS!!!! so you can claim your FREE email prompts, writing tips, client-getting ideas, and MORE.
10:38
February 21, 2021
#32 - I got a negative comment (and a free offer for you)
On today's show: - My "six figures in six-months" course is finally revealed... - I got a negative comment... - The best way to attract dream clients... - I piss off a load of branding people (probably)... - I make you a free offer... Oh, and while you're here... Don't forget to visit https://insertgaghere.com/email to get access to the GOOGLE DRIVE OF AWESOMENESS!!!! and claim your FREE email prompts, writing tips, client-getting ideas, and MORE.
14:55
February 14, 2021
#31 – “I wouldn’t start from here if I were you…”
I’ve got bad news:  No-one’s going to join your $10,000 Maypole dancing mastermind until you’ve earned their trust. How do you do that? With a range of offers, all at different price points. (I’m doing my best to avoid using the word “FUNNEL” – was it obvious?) After writing funnels nonstop for a year, I noticed a big problem… … a LOT of business owners had a “disconnect” that was costing them sales. You might have this problem too. Trouble is… if you’re not standing in the right place… … you won’t be able to see it. Here’s what I mean… – – –  Got a question you’d like me to answer in a future episode? Pop it in the comments below. Don’t forget to click here and claim your FREE collection of email prompts, writing tips, client-getting ideas, and MORE! —– Why not check out the other episodes while you’re here? (“Because I’m busy and there are better things to look at on the internet!”)
10:50
February 9, 2021
#30 - The simple thing most people forget when creating a crushing offer
You've got the perfect product, at an even more perfect price. Not only that, but you've squeezed all the benefits you can out of every single feature. You have everything you need for a compelling offer, right? Almost. As Columbo was fond of saying, "there's just one more thing..." Got a question you'd like me to answer in a future episode? Send it to john@insertgaghere.com Don't forget to click here and claim your FREE collection of email prompts, writing tips, client-getting ideas, and MORE!
09:04
February 4, 2021
#29 - How to increase your email open rates by 10-15% in less than 7 minutes
A few days ago I did something that I predict will probably increase my email open rates by about 20%. It’s not a weird persuasion technique, super-duper plugin, and I’ve not spent $27 on a “The Top Ten Secrets of Clickbaity Headlines (Number 7 Will SHOCK You!!!)” Udemy course. Instead, I did something simple - that anyone can do - that will not only improve my open rates but help me in other ways too. In this video, I tell you exactly what it is AND give you the details (and a template) you can use to do it for yourself. Got a question you'd like me to answer in a future episode? Send it to john@insertgaghere.com Don't forget to click here and claim your FREE collection of email prompts, writing tips, client-getting ideas, and MORE!
11:27
January 30, 2021
#28 - Ben Franklin's marketing secrets
In episode 26, I told you how content ideas can come to you from the weirdest places... The marketing gold in this episode came from one of those. It's a weird trick Ben Franklin used and how you can use it to not only make MORE sales... ... but more EASILY too. Got a question you'd like me to answer? Send it to john@insertgaghere.com Want a whole bunch of business-boosting freebies to make your life easier? Visit https://insertgaghere.com/email to get your hands a big ol' collection of email prompts, writing tips, client-getting ideas, and MORE! ----- Why not check out the other episodes while you're here? ("Because I'm busy and there are better things to look at on the internet!") NOW ON APPLE PODCASTS! Podcast: https://insertgaghere.com/podcast YouTube: https://insertgaghere.com/video
12:29
January 27, 2021
#27 - Is your content good enough? Here’s how to tell…
After the last episode, I received a question: ‘How do I know if my content is good enough to post?’ Here’s my answer... Got a question you want me to answer? Send it to insertgaghereplease@gmail.com Want a whole bunch of business-boosting freebies to make your life easier? Visit https://insertgaghere.com/email to get your hands a big ol' collection of email prompts, writing tips, client-getting ideas, and MORE! ----- Why not check out the other episodes while you're here? ("Because I'm busy and there are better things to look at on the internet!") NOW ON APPLE PODCASTS! Podcast: https://insertgaghere.com/podcast YouTube: https://insertgaghere.com/video
06:15
January 24, 2021
#26 - How Tiger Woods can help you create an INFINITE amount of content
(I was going to add some more words in here, but the title pretty much covers it to be honest) Also - here's a link to the YouTube video I mention for the Trello hack: https://youtu.be/SVL2aG9zdmw Want a whole bunch of business-boosting freebies to make your life easier? Visit https://insertgaghere.com/email to get your hands a big ol' collection of email prompts, writing tips, client-getting ideas, and MORE! ----- Why not check out the other episodes while you're here? ("Because I'm busy and there are better things to look at on the internet!") NOW ON APPLE PODCASTS! Podcast: https://insertgaghere.com/podcast YouTube: https://insertgaghere.com/video
13:19
January 23, 2021
#25 - 3 simple tips for writing better, cheaper, and less banworthy Facebook Ads
I should start by stating the obvious: I'm NOT an expert when it comes to FB ads. That said, you don't work as a copywriter at a front-end funnel agency without picking up a few nuggets here and there. Here are three of those nuggets. Oh, and don't worry, there's no complicated tech system involved, weird acronyms, or dodgy hacks... ... all three are SUPER SIMPLE ideas you can use TODAY to write better ads. ----- Why not check out the other episodes while you're here? ("Because I'm busy and there are better things to look at on the internet!") NOW ON APPLE PODCASTS! Podcast: https://insertgaghere.com/podcast YouTube: https://insertgaghere.com/video - - - - - Want a whole bunch of business-boosting freebies to make your life easier? Visit https://insertgaghere.com/email to get your hands a big ol' collection of email prompts, writing tips, client-getting ideas, and MORE!
12:02
January 21, 2021
#24 - If Buddha, Seth Godin, and Gary Vee teamed up to write a sales page, THIS is what it would look like
Most business owners struggle writing sales pages. (It's why copywriters exist, after all) Thing is, sales pages aren't the fearsome beast you think they are. In fact, if you steal these ideas from a spiritual master, a marketing legend, and a man who is everywhere... ... writing one becomes a whole lot easier... ----- Why not check out the other episodes while you're here? ("Because I'm busy and there are better things to look at on the internet!") NOW ON APPLE PODCASTS! Podcast: https://insertgaghere.com/podcast YouTube: https://insertgaghere.com/video - - - - - Want a whole bunch of business-boosting freebies to make your life easier? Visit https://insertgaghere.com/email to get your hands a big ol' collection of email prompts, writing tips, client-getting ideas, and MORE!
09:55
January 19, 2021
#23 - The secret to writing to your mum and telling her that you’ve failed your exams, are addicted to heroin, up the duff, and need £1,000.
(Or, ‘the secret to writing copy that customers read all the way to the end’) ----- Why not check out the other episodes while you're here? ("Because I'm busy and there are better things to look at on the internet!") NOW ON APPLE PODCASTS! Podcast: https://insertgaghere.com/podcast YouTube: https://insertgaghere.com/video - - - - - Want a whole bunch of business-boosting freebies to make your life easier? Visit https://insertgaghere.com/email to get your hands a big ol' collection of email prompts, writing tips, client-getting ideas, and MORE!
11:48
January 15, 2021
#22 - We need to talk about flip-flopping
In other words, here’s why I changed my mind... ----- Why not check out the other episodes while you're here? ("Because I'm busy and there are better things to look at on the internet!") NOW ON APPLE PODCASTS! Podcast: https://insertgaghere.com/podcast YouTube: https://insertgaghere.com/video - - - - - Want a whole bunch of business-boosting freebies to make your life easier? Visit https://insertgaghere.com/email to get your hands a big ol' collection of email prompts, writing tips, client-getting ideas, and MORE!
05:09
January 14, 2021
#21 - Why you don’t need an ideal client
Marketing type folk often put a lot of pressure on business owners to create an "ideal" customer. The truth is though, you don’t actually need to create a perfect customer avatar to get lots of awesome clients and buyers. Not only that, most of the time, you don't have to create perfect ANYTHING in marketing. Let me explain why...
12:14
January 12, 2021
#20 - Before you set your big, fat, hairy, audacious 2021 goals...
... here's something you might find useful. It might be just one, little sentence, but it'll not only help you choose the perfect goals for you... ... it'll keep you on track to achieving them too. ----- Why not check out the other episodes while you're here? ("Because I'm busy and there are better things to look at on the internet!") NOW ON APPLE PODCASTS! Podcast: https://insertgaghere.com/podcast YouTube: https://insertgaghere.com/video - - - - - ALSO: Want a whole bunch of business-boosting freebies to make your life easier? Visit https://insertgaghere.com/email to get your hands a big ol' collection of email prompts, writing tips, client-getting ideas, and MORE!
07:56
January 5, 2021
#19 - I wish I'd told you this yesterday...
After yesterday's episode, I realised there was something I forgot to tell you. I was giving you 4 rules for better business writing, but there was a bigger, more powerful lesson lurking behind it. This is it. ----- Why not check out the other episodes while you're here? ("Because I'm busy and there are better things to look at on the internet!") NOW ON APPLE PODCASTS! Podcast: https://insertgaghere.com/podcast YouTube: https://insertgaghere.com/video - - - - - ALSO: Want a whole bunch of business-boosting freebies to make your life easier? Visit https://insertgaghere.com/email to get your hands a big ol' collection of email prompts, writing tips, client-getting ideas, and MORE!
05:33
December 30, 2020
#18 - 4 Rules for better business writing
Copywriting can be an intimidating beast, can’t it? It can cause business owners to hide away, fearing that their words suck, and making them think they’re incapable of telling the world how bloody awesome they are. So many copywriting rules, guidelines, templates and principles to follow... Relax. You don’t need any of that. Wanna talk about your business in a way that not only makes you money but banishes the ‘oh my god... is this good enough?’ demons? I got you. You don’t need to learn copywriting... ... you just need to follow these four simple steps. ----- Why not check out the other episodes while you're here? ("Because I'm busy and there are better things to look at on the internet!") NOW ON APPLE PODCASTS! Podcast: https://insertgaghere.com/podcast YouTube: https://insertgaghere.com/video - - - - - ALSO: Want a whole bunch of business-boosting freebies to make your life easier? Visit https://insertgaghere.com/email to get your hands a big ol' collection of email prompts, writing tips, client-getting ideas, and MORE!
10:31
December 29, 2020
#17 - Everything I know about cold pitching
I've used cold email pitching for a few years now, to land both magic and copywriting clients. My approach has changed recently, especially after I was lucky enough to get some feedback after an interview this month. In this episode, I pretty much spill everything I know about cold email pitching, including what worked and what didn’t. Not only that, I give you the THREE biggest lessons I learned after pitching for gigs this year... ... and what my pitching approach in 2021 will look like. I hope you find it useful. ----- Why not check out the other episodes while you're here? ("Because I'm busy and there are better things to look at on the internet!") NOW ON APPLE PODCASTS! Podcast: https://insertgaghere.com/podcast YouTube: https://insertgaghere.com/video - - - - - ALSO: Want a whole bunch of business-boosting freebies to make your life easier? Visit https://insertgaghere.com/email to get your hands a big ol' collection of email prompts, writing tips, client-getting ideas, and MORE!
20:38
December 22, 2020
#16 - The pricing "hack" that puts an end to haggling
When I was a magician, I made one, tiny change to my price that pretty much eliminated the amount of haggling I had to do. Here's what I did: I raised my price from £400 to £415. Why did it work so well? Because £400 seems a little too neat. Like you made it up or threw a dart into a dartboard. £415, on the other hand... that sounds specific, right? After all, there must be a reason it's £415, and not £400... or £425. There are a few more reasons why this works so well, and how it applies to online marketing (especially if you're selling something for a price that ends in a "7"!) You'll have to check out the episode for those though. ----- Why not check out the other episodes while you're here? ("Because I'm busy and there are better things to look at on the internet!") NOW ON APPLE PODCASTS! Podcast: https://insertgaghere.com/podcast YouTube: https://insertgaghere.com/video - - - - - ALSO: Want a whole bunch of business-boosting freebies to make your life easier? Visit https://insertgaghere.com/email to get your hands a big ol' collection of email prompts, writing tips, client-getting ideas, and MORE!
06:12
December 18, 2020
# 15 - Make 'em work for it
Sometimes, it pays to make your customer's life harder. Just a little. Here's why... ----- Why not check out the other episodes while you're here? ("Because I'm busy and there are better things to look at on the internet!") NOW ON APPLE PODCASTS! Podcast: https://insertgaghere.com/podcast YouTube: https://insertgaghere.com/video - - - - - ALSO: Want a whole bunch of business-boosting freebies to make your life easier? Visit https://insertgaghere.com/email to get your hands a big ol' collection of email prompts, writing tips, client-getting ideas, and MORE!
08:59
December 16, 2020
# 14 - Take it easy, will ya?
A few, simple ways you can make your customer's life easier… ... while making your life much more profitable. ----- Why not check out the other episodes while you're here? ("Because I'm busy and there are better things to look at on the internet!") NOW ON APPLE PODCASTS! Podcast: https://insertgaghere.com/podcast YouTube: https://insertgaghere.com/video - - - - - ALSO: Want a whole bunch of business-boosting freebies to make your life easier? Visit https://insertgaghere.com/email to get your hands a big ol' collection of email prompts, writing tips, client-getting ideas, and MORE!
08:01
December 15, 2020
#13 - Stressing about your copy? Don’t. Here's why…
The more you delve into copywriting, the more it can begin to feel that every single word counts. As if the entire campaign rests on the very sentence you're working on, right this second... Get too far into this madness, and you'll find yourself ceaselessly switching synonyms, looking for the "perfect" formula. It doesn't have to be this way. If you're the kind of person that stresses over their copy, here's a quick tip that'll help you keep it in perspective... ----- Why not check out the other episodes while you're here? ("Because I'm busy and there are better things to look at on the internet!") NOW ON APPLE PODCASTS! Podcast: https://insertgaghere.com/podcast YouTube: https://insertgaghere.com/video - - - - - ALSO: Want a whole bunch of business-boosting freebies to make your life easier? Visit https://insertgaghere.com/email to get your hands a big ol' collection of email prompts, writing tips, client-getting ideas, and MORE!
05:12
December 14, 2020
#12 - Sales pages: do you really need one?
Turns out, we might have been thinking about sales pages wrong the entire time… What if there was a way you could get sales, not by spending weeks creating a monster of a sales page... ... but just by pointing customers to a "BUY" button? Sound good? ----- Why not check out the other episodes while you're here? ("Because I'm busy and there are better things to look at on the internet!") NOW ON APPLE PODCASTS! Podcast: https://insertgaghere.com/podcast YouTube: https://insertgaghere.com/video - - - - - ALSO: Want a whole bunch of business-boosting freebies to make your life easier? Visit https://insertgaghere.com/email to get your hands a big ol' collection of email prompts, writing tips, client-getting ideas, and MORE!
06:24
December 12, 2020
#11 - A simple way to get more subscribers that is 100% spam-free
NOW WITH 427% MORE BONGOS! If you're sick of pleading with people to "JOIN MY LIST!", you might find this episode useful. In it, I show you how you can create something ONCE... and have it bring subscribers and sales to you... ... over and over again. Also, I play the bongos. Why not check out the other "Bongo-less" episodes while you're here? ("Because I'm busy and there are better things to look at on the internet!") NOW ON APPLE PODCASTS! Podcast: https://insertgaghere.com/podcast YouTube: https://insertgaghere.com/video - - - - - ALSO: Want a whole bunch of business-boosting freebies to make your life easier? Visit https://insertgaghere.com/email to get your hands a big ol' collection of email prompts, writing tips, client-getting ideas, and MORE!
07:34
December 10, 2020
#10 - How to start selling to your list TODAY - even if you haven't emailed them in years!
Making offers to your list without feeling like a salesy sleazeball is tricky, especially if you haven't emailed them for a while. The good thing is, you don't have to spend months building up trust all over again before you can make them an offer. You can sell to them TODAY - in a way that makes your subscribers feel good (and you feel "unsleazy"). In today's clip, I show you how to do it. Why not check out the other episodes while you're here? ("Because I'm busy and there are better things to look at on the internet!") Podcast: https://insertgaghere.com/podcast YouTube: https://insertgaghere.com/video - - - - - ALSO: Want a whole bunch of business-boosting freebies to make your life easier? Visit https://insertgaghere.com/email to get your hands a big ol' collection of email prompts, writing tips, client-getting ideas, and MORE!
06:39
December 9, 2020
#9 - My #1 tip for upping your email marketing game
(And it's not how to write a clickbaity subject line) Truth is, you don't have to be good at copy, craft a killer subject line, or start emailing every single day to make more sales from your Mailchimp account. You just have to do this one thing. Why not check out the other episodes while you're here? ("Because I'm busy and there are better things to look at on the internet!") Podcast: https://insertgaghere.com/podcast YouTube: https://insertgaghere.com/video - - - - - ALSO: Want a whole bunch of business-boosting freebies to make your life easier? Visit https://insertgaghere.com/email to get your hands a big ol' collection of email prompts, writing tips, client-getting ideas, and MORE!
05:47
December 8, 2020
#8 - FINALLY - an answer to the ‘short or long copy?’ question...
... that isn’t a totally useless ‘it depends’. Here I give you a technique that will show you EXACTLY how much copy you need to get more sales. Follow this simple process and you’ll never wonder if you’ve written too much (or too little) copy again. Why not check out the other episodes while you're here? ("Because I'm busy and there are better things to look at on the internet!") Podcast: https://insertgaghere.com/podcast YouTube: https://insertgaghere.com/video - - - - - ALSO: Want a whole bunch of business-boosting freebies to make your life easier? Visit https://insertgaghere.com/email to get your hands a big ol' collection of email prompts, writing tips, client-getting ideas, and MORE!
06:60
December 6, 2020
#7 - The two simple words that'll help you sell more stuff
#7 - The two simple words that'll help you sell more stuff I'll give you an example of how you can use these two words whenever you sit down to write anything for your business. Also - I ask you a dodgy question about your underpants, say a couple of thank you's, and give you your first homework assignment. Why not check out the other episodes while you're here? ("Because I'm busy and there are better things to look at on the internet!") Podcast: https://insertgaghere.com/podcast YouTube: https://insertgaghere.com/video - - - - - ALSO: Want a whole bunch of business-boosting freebies to make your life easier? Visit https://insertgaghere.com/email to get your hands a big ol' collection of email prompts, writing tips, client-getting ideas, and MORE!
08:06
December 4, 2020
#6 - Ask this question before you write ANY piece of sales copy
#6 - Ask this question before you write ANY piece of sales copy You might be working harder than you have to to make that sale. Asking this simple question before you sit down to write anything, will not only make your life easier, it'll help you sell more of your stuff. Why not check out the other episodes while you're here? Podcast: https://insertgaghere.com/podcast YouTube: https://insertgaghere.com/video - - - - - ALSO: Want a whole bunch of business-boosting freebies to make your life easier? Visit https://insertgaghere.com/email to get your hands a big ol' collection of email prompts, writing tips, client-getting ideas, and MORE!
09:17
December 3, 2020
#5 The case for becoming a box ticker
Being a box ticker doesn’t sound like a lofty goal to aspire to. Or does It? No, it doesn’t. Still, I make a good case for why it might help make your life better. Why not check out the other episodes? Podcast: https://insertgaghere.com/podcast YouTube: https://insertgaghere.com/video - - - - - ALSO: Want a whole bunch of business-boosting freebies to make your life easier? Visit https://insertgaghere.com/email to get your hands a big ol' collection of email prompts, writing tips, client-getting ideas and MORE!
12:33
December 2, 2020
#4 How to be funny
#4 How to be funny I'll take you through a simple process you can use to create jokes and find humour in your business (or anything in fact!). I cover a lot in here, but you can find a FREE PDF, video, and slideshow in the GOOGLE DRIVE OF AWESOMENESS!!!!, which you can get access to here  https://insertgaghere.com/email. Hope you enjoy this, as it was a fun one to do! If you're an electrician, I even give you some free gags! Why not check out the other episodes? Podcast: https://insertgaghere.com/podcast YouTube: https://insertgaghere.com/video - - - - - ALSO: Want a whole bunch of business-boosting freebies to make your life easier? Visit https://insertgaghere.com/email to get your hands a big ol' collection of email prompts, writing tips, client-getting ideas and MORE!
26:31
December 1, 2020
#3 Why you should always write your sales page headline FIRST!
Most copywriters would advise you write your headline for your sales page after you've written everything else. Not only will I tell you why you should write it first... ... I'll also do 79% of the work for you. Oh, and I also explain why I'm a tool (and not the good kind) If you're bored, why not check out the other episodes? Podcast: https://insertgaghere.com/podcast YouTube: https://insertgaghere.com/video LIVE: By coming round to my house and stalking me! - - - - - ALSO: Want a whole bunch of business-boosting freebies to make your life easier? Visit https://insertgaghere.com/email to get your hands a big ol' collection of email prompts, writing tips, client-getting ideas and MORE!
10:16
November 30, 2020
#2 - “Did he just say ‘neutralise turds'?"
Want a quick, easy win? Something that lands you more clients and makes your marketing more compelling? Here's something you can start using TODAY to sell more stuff. Check out the other episodes... Podcast: https://insertgaghere.com/podcast YouTube: https://insertgaghere.com/video LIVE: By coming round to my house and stalking me! - - - - - ALSO: Want a whole bunch of freebies to make your life easier? Visit https://insertgaghere.com/email to get your hands a whole collection of email prompts, writing tips, and client-getting templates and ideas.
06:13
November 28, 2020
#1 - How NOT to do scarcity... and what to do instead
I noticed a dodgy scarcity tactic being used on a sales page. Truth is, scarcity is a great way to get more sales, but... ... it's easy to get wrong. Here's the right way to do it... Check out the other episodes... Podcast: https://insertgaghere.com/podcast YouTube: https://insertgaghere.com/video LIVE: By coming round to my house and stalking me! - - - - - ALSO: Want a whole bunch of freebies to make your life easier? Visit https://insertgaghere.com/email/ to get your hands a whole collection of email prompts, writing tips, and client-getting templates and ideas.
07:06
November 28, 2020
#0 - “Oh god...”
Oh god... ANOTHER business/marketing podcast. Should you listen?  Listen to this short episode to find out. Check out the other episodes... Podcast: https://insertgaghere.com/podcast YouTube: https://insertgaghere.com/video LIVE: By coming round to my house and stalking me! - - - - - ALSO: Want a whole bunch of freebies to make your life easier? Visit https://insertgaghere.com/email/ to get your hands a whole collection of email prompts, writing tips, and client-getting templates and ideas.
03:57
November 28, 2020