Intrepid Spirits Huddle

We use “finish the drill” in both our business and personal lives. Of course, the end goal is everyone’s focus but we believe the process and what you learn along the way is even more important. This podcast is a great listen for young adults as they start their college years and careers.

As always… Keep digging!

People spend a lot of time talking about business profit and loss, but in this episode we are applying those principles to your Personal P&L, which we believe extends beyond just your finances.  Take charge of your personal finances and do an inventory of your personal life to see where you are coming up short and where you are overextending. Be intentional in everything you do. It’s not just about money. Manage your own life. Live on purpose, with a purpose.

"Before you can lead yourself or others, you must first learn to follow." - Coleman Ruiz

Leadership is a massive topic, in fact, we could host an entire podcast on Leadership. In this episode of the Intrepid Spirits Podcast, we cover the highlight reel - looking at great leaders from the past and presence to learn what it takes to be a great leader.

When it comes to being a leader, it’s important to recognize that we can’t be the best at everything. Great leaders are the ones that realize to put a diverse group of people around them to enhance and supplement the skills that that leader may not have.

Tune in to get the run down of what we think it takes to be a good leader.

We often think about product and brand positioning, but a lot of times we forget about our personal brand and positioning ourselves as a brand. Your positioning statement is not about you, it's about what you do or the value you bring to your target audience. It's the reason people want to be on your team.  In this episode, we dive into how to create a positioning statement as well as questions you can ask yourself to get clear about your positioning statement.  Hint: this is really helpful for crafting a clever elevator pitch!!

In our last episode, we discussed Defining Your Success... This week, we will give you tools to implement a strategy to help you achieve your goals and reach success (whatever that looks like to you). 

Success is looks different for everybody. For Dill and I, our measure of success has always been, “What are we doing to make a positive difference in peoples’ lives?”

In this episode, we share the model that we coached our children on, which we believes gives you permission to explore your passions while also honing in on your gifts and solidifying skills that you will take with you throughout your entire life:

Years 18-30: Explore.

Years 30-35: Dig in.

Years 35-55: Build stability.

Years 55+: Give back.

The most important question to ask is not, “Can I do it?” it’s: “When and how can I start?”

Share this episode with recent graduates, or save it and share when the time comes. 

Whether you're a seasoned vet or just starting out on your entrepreneurial journey, this week's podcast is for you. We cover the importance of not getting too emotionally attached to your idea, the value of constructive criticism, and the rewards of pursuing. your passion. 

This week’s episode is a chapter from our book, Take Charge. We are talking about Intregrity. We cover a case study about our friend, Karl Eller, former Circle K CEO.  You can learn a lot from this American businessman!

Music and Marketing - tune in to this episode to find our how Dill ends up on The Rolling Stone’s stage in Barcelona, Spain.

One of the most important lessons we extend to entrepreneurs, or young people starting a business, is to get their “Magnificent 7” in order. That’s your: Banker, Lawyer, Accountant, Insurance Agent, Financial Advisor, Mentor and Spiritual Leader. In today’s episode, we will share stories that will teach you WHY each of these are key players in your success.

This week’s episode is a marketing highlight from one of the most monumental marketing programs that we were ever a part of, the Olympic Torch Relay. Tune in to hear the story of our first Relay, how we learned to pivot on the road, and the power of a simple media message.

Dill is notorious for having some BIG ideas - and over the years, many people had their doubts - but we (almost) always were able to pull these crazy ideas off. In this episode, we share the 6 rules that we live by that have helped us accomplish BIG goals. Whether you’re an entrepreneur or an athlete, these are rules of life that you can start applying today.

This week's marketing case study comes just in time for Master's week. We revisit Dill's days working with O'Doul's NA beer - long before NA beer was a "thing".  Tune in to hear how the perfect serve idea was born and glean lessons on culture, quality control, and the idea that there are no new ideas.

In this week’s episode we talk about the namesake of this podcast and Dill’s favorite topic of all time: being an Intrepid Spirit. What does it mean to be an Intrepid Spirit and how can we show up as an Intrepid Spirit in all areas of our life? Tune in to find out.

We never know where marketing lessons with Dill are going to go, but one thing is guaranteed - there will be takeaways that can be used in business today.

The Cherry Coke/Sega Sonic Shuttle started in 1993 and was so successful that it was repeated the following two years, 1994 & 1995. 33 markets, 1.74 million samples, 800,000 Sega Sonic game plays, and over 1 million incremental media mentions. This marketing program is an old idea that would be great in today’s world as people are starving for human touch now more than ever.

In this episode, we urge you to be creative about how you approach using physical marketing tools and where you find them - new is not always better, there are ways to bring old assets back to life that can be even more meaningful to audiences than something new.

Embracing Change. It can be scary; humans are naturally resistant to change - we don't like being taken outside of our comfort zones. But adapting to change is a necessary part of evolution.  In this episode, we dissect ways that industries, communities, and people have embraced change for the better.

A program that gave out 600,000 samples, traveled 120,000 miles and made over 20 million impressions per year. This program started early in the game of understanding the importance of giving a creative experience that you can't get anywhere else - it married music and sport and gave everyone in the family something to get excited about. 

The lessons include: the importance of longevity, the impact of a t-shirt, and how the human touch makes such a difference when selling your product. It's about connecting to the brand and bringing that brand to life in a meaningful way.

So what's next? You've gotta be looking 1-5 years ahead.  Listen to the end to hear Dill's thought starter for the future!

Everything Communicates. Communication extends beyond what we say; it’s also how we listen, how we present ourselves, and how we communicate with ourselves.

This series will feature marketing programs from our past, which we think you can still takeaway tidbits that apply to today's world.  The first story takes us back to a traveling rock wall in the 1980s.  Tune in to hear why Dill doesn't believe in taking no for an answer. There are no new ideas, but rather can you execute them and bring them to life in a way that's relevant in today's world. 

In this episode we go in depth on everyone's favorite Dillism: Plan the Work...Work the Plan. We dive into the Four F's: Focus, Flexible, Finish, Fun. And share examples of both times that things have not gone according to plan (because let's be real, they never do), and how to embrace a good pivot strategy.

Back when we had ignition, we had this tradition of having a Huddle every morning before an event day started. The purpose of the Huddle was to make sure we were all on the same team, all ready to go, and present and try to make sure we all had positive human energy by the end of the day...

Dill and Susan Driscoll are internationally recognized, husband-wife team who have started multiple world-renowned marketing agencies.. Throughout the years, Susan and Dill's primary mission has been to make a positive difference in peoples' lives and to assist young people in fulfilling their dreams. Nowadays, they look forward to helping others by sharing the skills and knowledge they acquired over a decades long career in the event marketing industry.

On today's episode of the Intrepid Spirits Huddle, Dill and Susan reflect back on the basic principles that have guided them over the years. They share what Living on Purpose, With a Purpose means to them and share a story of a time in which they implemented this principle.  Be warned: this episode contains stories of Russian vodka and porn stars... 

Back when we had ignition, we had this tradition of having a Huddle every morning before an event day started. The purpose of the Huddle was to make sure we were all on the same team, all ready to go, and present and try to make sure we all had positive human energy by the end of the day...

Dill and Susan Driscoll are internationally recognized, husband-wife team who have started multiple world-renowned marketing agencies.. Throughout the years, Susan and Dill's primary mission has been to make a positive difference in peoples' lives and to assist young people in fulfilling their dreams. Nowadays, they look forward to helping others by sharing the skills and knowledge they acquired over a decades long career in the event marketing industry. 

On the inaugural episode of the Intrepid Spirits Huddle podcast, we are joined by guests Josh Luetkemeyer and Manny Diaz. Josh and Manny have been an integral part of our Olympic Torch Relay team and recount the memorable 2002 Olympic Torch Relay on today's episode.

Back when we had ignition, we had this tradition of having a Huddle every morning before an event day started. The purpose of the Huddle was to make sure we were all on the same team, all ready to go, and present and try to make sure we all had positive human energy by the end of the day...

- Dill/Susan accolades..establish credibility

- Josh bio..?

- Short write up of the episode/guest/topic