Ipsos Views

This episode was originally broadcast as part of the Ipsos KEYS webinar series, and features Chris and Hazel in conversation with Josy Paul (Chairman of BBDO India), Greg Clayton (Head of Brand Growth, Ipsos UK) and Lindsay Franke (Group President, Ipsos in the US) as they get to grips with the fundamentals of brand success.From outstanding creative to enduring brand assets, we uncover how brands can shape people's expectations.

Diagnostic advances mean that earlier detection and diagnosis of Alzheimer's Disease is now possible - sometimes even before symptoms manifest. In this third episode of Ipsos' podcast series "Healthcare Uncovered" Hannah Brown and Ayse Levent from our Global Healthcare Monitors team weigh the benefits of early diagnosis against the challenges posed by advance knowledge of this condition.

Join Arnaud Debia, our Global Creative Development Director, as he talks to BBDO's Josy Paul about early-stage creative development and the power of empathy.

Hosts Jacqueline Hull and Leila Alavi are joined by Dr. Miro Griffiths, a disability studies scholar and policy advisor. Dr. Griffiths explains the importance of accessibility in UX research, emphasizing the need for prioritized inclusivity and participation in all phases. Tune in for an enlightening conversation on making research more accessible and inclusive. Understand how researchers can build trust with participants, share power, and effectively interpret findings.

In this episode of Ipsos' podcast series "Healthcare Uncovered," we are joined by Mario Menti (Сhief Technology Officer of our Healthcare service line) for an insightful discussion on how recent developments in generative AI technology have enormous implications on healthcare and life sciences - for administrative functions, drug discovery, patient care, and more.

What happens when you apply the principles of brand success to politics, and consider candidates as though they were brands? Our Brand Talk series is back, for a very special edition focussing on the upcoming elections in the UK and the US. Chris and Hazel are joined by Keiran Pedley (Director of Politics, UK) for a discussion of the successes and failures of British and American politicians and parties when measured against the key elements of our framework: Empathy, Context, and Expectations. You can read our reports on the two elections here: Brand Starmer v Sunak and Brand Biden vs Brand Trump.

Jacqueline and Guilia are joined by Brooke Bosley, Ph.D., Design Researcher at Microsoft Education and Alyssa Sheehan, Research and Innovation Director, Ipsos UX. Brooke’s research draws from Black feminism and Afrofuturism and offers an approach to help Human-Computer Interaction (HCI) researchers and designers create more reflective products and experiences. The guests also talk about how to apply social justice to UX research and how brands and companies can implement inclusive and equitable designs.

Hazel and Chris are joined by Ravleen Beeston, the Regional Vice President for Microsoft Advertising in the UK. Ravleen is a seasoned digital marketing professional and has overseen the expansion of the Microsoft Advertising business, which is fundamental to Microsoft’s core strategy. She also sits on the board of the Interactive Advertising Bureau UK and supports key Diversity and Inclusion initiatives through her board level work with Media Trust and Media for All (MeFA). Ravleen shares startling statistics around ethnic and minority attitudes to the advertising industry and highlights the importance of DEI for businesses. She also offers inclusive behaviours businesses can adopt to help underrepresented groups thrive in the advertising business. This is the last episode in the series but not necessarily the last you’ll hear from Chris and Hazel. Thank you for listening and continue to share. Talk soon!

In this first episode of Ipsos' new podcast series "Healthcare Uncovered," Pieter De Richter, a regional lead within our Global Syndicated Services team, joins us to take an in-depth look into the challenges and intricacies of cancer treatment and shares his insights into oncology's complexity. You can also stay updated with the latest breakthroughs in cancer research and gain more valuable insights from Pieter's most recent white paper, "Mastering Complexity."

In this episode we’re joined by Tom Roach, VP of Brand Strategy at Jellyfish – a digital marketing agency. If you read Tom’s blog you’ll see he has over 20 years’ experience as a strategist in the world’s best marketing and communications agencies – AMV BBDO, Leo Burnett, BBH, adam&eveDDB – working with amazing brands including McDonald’s, The BBC, Mercedes-Benz, Deloitte, Tesco, Barclays and John Lewis. Tom has worked with the ‘Godfather of Effectiveness’ Les Binet, as well as sitting on the IPA’s effectiveness advisory board and being a columnist for Marketing Week. Tom is an expert in all thing’s digital effectiveness. He walks us through some recent examples of campaigns he found interesting and how they were effective at growing the brand. Stay tuned till the end for wise words from a pro.

In this episode, our hosts Chris and Hazel, are joined by Josy Paul, the Chairman and Chief Creative Officer of BBDO India. Josy is an expert at the art of building effective advertising campaigns and brand movements. He has been the creative force behind award winning campaigns like P&G’s Touch the Pickle, which gave women a voice to challenge period taboos in India. He also recently won at Cannes Lions International Festival of Creativity for Ariel’s Share the Load campaign. Josy has had a fascinating journey to where he is now. Listen to how his experiences help him develop meaningful and impactful stories for brands.

Is our world really as polarised as some commentators imagine? What kind of shape are we in to face the challenges of 2024? Could the polycrisis actually help to bring us together? To accompany the new Ipsos Almanac, we invited Phil Tinline (author of "The Death of Consensus") to join us in discussing the defining events, themes, and trends of the year just gone - and to consider what they all mean for the year to come. If you're on Spotify, this episode is also available as a video - the "Director's Cut" of the version you can watch on YouTube.

In this episode, our hosts Chris and Hazel, are joined by Enrique Cornish, who is currently the head of marketing for BBVA in Mexico. His career in brand management and strategic planning covers a balance of CPG and services categories: he’s worked for Colgate, Coke, Kraft/Mondelez and Danone. Enrique is an expert at brand-building by way of experiential brand management. He goes in-depth as to what this means and the challenges one might face along the way. Listen to the end for some sound advice on how to manage your brand building as well as your career.

This episode features Radhecka Roy (Global Service Leader: Strategic Curation) in conversation with Parijat Chakraborty (Group Leader Public Affairs, India) and Sally Braidwood (Corporate Reputation Service Line Leader, Australia) about the importance of culture in understanding people’s priorities, attitudes and behaviours, particularly where these concern our relationship with nature, our personal agency, and what we find rewarding. The conversation is a deeper dive into the topics previously raised in our paper ESG Across Borders.

This is second half of our interview with Jody Bilney, one of the most experienced and knowledgeable brand strategists in the world today. Jody was kind enough to share her rich history and show how her skills in consumer experience and marketing within boardrooms remain fundamental. Jody talks about how she joined Humana, an established health insurance company, and used her experience from the restaurant sector to revitalise their consumer journey. She also talks about Generational Equity Transfer: how to ensure that long-standing organisations can stay relevant for future generations. Stay to the end for some real jewels of wisdom – especially if you’re a marketer!

In this episode, Chris and Hazel talk to Jody Bilney, currently on the board of Chuy's, Planet Fitness, Masonite, Cracker Barrell, Alignment Healthcare and Confluent Health, who has in the past also been the CMO, CBO, and CCO at Verizon, Schwab, Bloomin’ Brands and Humana. One of the themes of Brand Talk is the challenges brand leaders face as they navigate the realities of the board room. Jody has been on both sides of that exchange, and has so much experience to share. Indeed, the conversation was so rich that we had to split it into two parts, of which this is the first.

Launched this year, the Ipsos ESG Council brings together senior level executives - all of whom have responsibility for sustainability and the development of ESG best practice - from some of the most respected corporations in the world. Our guest on this episode is James Allen, Associate Director in Ipsos Corporate Reputation, who helps us to unpack some of the key insights from this new and unique study. The full report can be found on our website.

In this episode we talk to Neeraj Kalani, Global Head of Commercial and Medical Excellence at Moderna. Neeraj has had a unique career story, from brand strategy to marketing operations, digital transformation and overall brand experience management at some of the biggest companies out there. Listen as he shares some of the lessons he learned along the way and what it’s like running insights and brand-building in one of the biggest pharma firms in the world. A great listen for any budding brand strategist.

To accompany our recent white paper, we spoke to its three authors to find out more about the key elements of the new Ipsos Emotions Framework, which was built in collaboration with academic partners and on insights gleaned from decades of research within cognitive sciences and neuroscience. This innovative framework is designed to capture emotional responses across different cultures and languages, and has three essential dimensions: Valence: which shows whether an emotional response is positive or negative. Arousal: which defines the intensity of an emotional response. Control: which reveals the degree of influence a person feels they possess in a particular situation

So you've heard from some of our clients and partners - but what about us? How are we transforming our own operations, and what are we doing to make ourselves a stronger force in the global ESG agenda? Let's hear from Lauren Demar, our Chief Sustainability Officer and Global Head of ESG at Ipsos, to find out about her achievements to date, her vision for the future, and what she thinks about the power of good research to drive positive change...

In the third episode of the series we talk to John Livanos, Lead Brand Strategist for Harman International, who started his career in Insights but now leads a number of important functions– including Marketing Transformation, Global Creative/Advertising, Insights and Analytics. Our hosts chat to John about his role and focus on the challenges brand leaders face as they attempt to navigate a portfolio of brands through a constantly shifting contextual backdrop.

We talk to Holly Weaver and Jean-Francois Damais about their recent white paper “Embedding ESG In Experience”, which focusses on the key role Customer Experience plays in driving business value from ESG commitments.

In this episode of Ipsos’ Brand Strategy podcast our hosts Chris Murphy and Hazel Freeman are joined by Lee Rolston. Lee is the Chief Growth Officer for Jones Knowles Ritchie (JKR), a creative design agency. Together they discuss the dos and don’ts of distinctive brand asset management and the collaborative work JKR produced with Ipsos: Be Distinctive. Everywhere.

Ipsos’ Brand Strategy podcast is back and focusing on the fundamentals of brand success. In this first episode in the new series, David Robson, author of the Expectation Effect: How your mindset can transform your life, joins the podcast to discuss the importance of reinforcing and shaping expectations as a brand leader. 

Our new 33-country study of attitudes towards equality asked what it means to people, who are we most worried about, and how much do we care about it? This episode features experts from Canada, Ireland, Poland, and South Africa looking at the findings from those countries, and we also speak to the author of Multiracism - a unique examination of this particular prejudice in a truly global context.

What’s Next in UX is back! User Experience is essential for brand success, but it can be hard to measure due to its subjective nature. So how does a brand or a business know if they are providing an excellent experience and how can they compare to competitors? This is where Ipsos’ UX Score comes in. The Ipsos UX Score is a proprietary tool to help clients objectively assess their user experience. The UX Score correlates with Net Promoter Score (NPS) – a widely used customer loyalty metric – and can accurately predict a brand’s equity. It can also be used as a benchmark for offline and online experience for physical and digital products. Jacqueline Hull, Senior Vice President, UX USA, is joined by Giulia Stefani, UX Director for Switzerland, to interview Yana Beranek, Global Head of UX, and Janina Schoenebeck, Senior Research Executive, IUU Germany. Together they discuss the Ipsos UX Score and its capabilities.

Generative AI is an incredibly hot topic this summer, with business, governments, public services and individuals all trying to understand what it means for them and for their future. Ipsos is no different, as we explore the undoubted potential of this new technology and how to harness it to improve our processes, power our data collection and analysis, and sharpen our delivery - all while managing the risks and ensuring our work remains secure and reliable. Michel Guidi (our COO) and Rich Timpone (Head of our Global Science Organisation) jointly authored the Ipsos Views white paper Exploring the Changing AI Landscape, and they join us on this episode to walk through these questions. You can also read about the implications of Generative AI for qualitative research in our second Ipsos Views paper in the series: Conversations with AI.

Our Global CEO Ben Page is joined by Martin Wolf, renowned journalist and author of The Crisis Of Democratic Capitalism for a discussion of the macro challenges of our current age, and what the threats and disruptions to the existing world order mean for policymakers and business. Using data from the latest Ipsos Global Trends study, Ben and Martin consider whether the diagnosis of "polycrisis" is an accurate one, and remind us not to under-estimate the resilience of cultures and institutions that have been built up over many, many years.

We talk to Rebecca Crosby and James Tarbit from Ipsos Karian & Box, our leading employee engagement agency. Rebecca is the lead author of a new white paper that examines the importance of ESG to how employees and potential employees view organisations, and we find out what makes employees satisfied with their organisation’s efforts around sustainability, how great ESG credentials impact pride and advocacy, how important sustainability is in attracting new talent, and the best ways to communicate with employees about sustainability. You can read the white paper here.

This episode features experts from Thailand, Brazil, Australia, and Singapore reflecting on the findings from our latest annual Earth Day survey, which examines public attitudes around the world to the threat posed by climate change, and considers whether our focus on the issue is slipping as other concerns compete for our attention. We also welcome Professor Lorraine Whitmarsh and Dr. Katherine Steentjes of CAST (the Centre for Climate Change and Social Transformations) as they address global climate justice and fairness.

In the latest instalment of our monthly series on the ESG challenges characterising the 2020s, Nicola Kemp (Editorial Director for Creative Brief) speaks to Ipsos' Samira Brophy (Senior Director, Creative Excellence) about how to make advertising more inclusive and more compelling as cultural and social attitudes change.

Join Jennifer Hubber (Chief Client Officer and Head of the Ipsos Global Client Organisation) in conversation with Anneleen Waterloos (Vice President of Consumer Insights & Analytics at Philip Morris International) as they discuss how the role of an insights professional is changing. If you're using Spotify, you can also enjoy this episode as a video!) Find out more about this series on our website.

Julia Gillard, Chair of the Global Institute for Women's Leadership, talks to Sue Phillips, President of the Ipsos Gender Balance Network, to reflect on the findings of our latest study into gender equality around the world, and to consider what we can do to push positive change.

Trust is the lubricant that allows modern societies to flourish, and advanced economies to perform. And we sometimes hear that it is in crisis, or that it is disappearing from our world. But our research has found that these claims just aren't true - there is nothing new about the fact that trust is low in many aspects of our lives, and there are actually some signs of a slight recovery in some places. You can find more detail in our Global Trustworthiness Monitor - and the full report contains articles from the two guests on this episode: Carl Phillips (Director of our Global Reputation Centre) and Sally Braidwood (Leader of our Corporate Reputation Service Line in Australia)

Join Jennifer Hubber (Chief Client Officer and Head of the Ipsos Global Client Organisation) in conversation with Seth Minsk (Global Lead, Consumer Experience Insights at Sanofi) as she finds out how the transformation of the insights industry is presenting new challenges and opportunities to one of our key research partners.

February's edition of "People, Planet, Prosperity" features Leah McTiernan in conversation with Trixie Cartwright (Global Lead for Diversity & Inclusion at Ipsos Total Operations), who is the co-author of a groundbreaking new paper in the International Journal of Market Research called "A Question of Gender: Gender classification in international research".  In this short episode, Leah and Trixie discuss the key considerations for researchers who need to collect accurate data about respondents' gender across cultures that have very different views on the issue. 

The first episode of 2023 features Francesca Francione, Business Insights and Analytics Manager at Tetra Pak, in conversation with Samira Rhoods, Senior Consultant, Trends & Foresight Practice at Ipsos). Francesca tells Samira about some of the things a world-leading food processing and packaging solutions company is doing to make their business more sustainable, from supply chains, through internal operations, to satisfying customers' intensifying demand for sustainable produce and packaging.

The second episode in our series features Pip Mothersill and Katelyn Faulks-Hall (Directors of UX in Ipsos) demystifying the Metaverse, asking whether our current expectations for it are realistic, and setting out the key design principles that are needed to develop more compelling and immersive experiences. 

Our first episode of 2023 is also the first ever Ipsos Views video podcast! It centres on our interview with Global CEO Ben Page as he discusses the themes that defined the last year and considers what the implications might be for 2023. Reflecting on the impact of inflation, the long shadow of COVID, the return of war to Europe, and the unfolding climate emergency, we look at how citizens and consumers around the world are responding to this era of apparent "polycrisis".  A great variety of morbid symptoms? Perhaps, but it might also mean that new opportunities are emerging... check out the Ipsos Almanac on our website for a deeper look at all these issues and more.

In this special end of year edition, we meet colleagues from around the world to discuss the defining themes of 2022 and consider what their implications might be for 2023. Featuring our Global CEO Ben Page, together with colleagues from China, Ukraine, the US, and Brazil - we reflect on the impact of inflation, the long shadow of COVID, the return of war to Europe, the unfolding climate crisis, and how citizens and consumers around the world are responding to this era of apparent "polycrisis". A great variety of morbid symptoms perhaps, but that might mean that new opportunities are emerging... check out the Ipsos Almanac online here.

The third episode of the series features Dr Pippa Bailey (Head of Ipsos Climate Change & Sustainability Practice) in discussion with John O'Brien MBE (Founder of Anthropy) as he explains his vision for inspiring change by bringing together senior leaders from all different sectors of business, government, and non-profit.

The first episode of this new series focussing on the future of UX (user experience) features Thomas Carpenter, UX Research Manager at John Deere, one of the world's leading manufacturers of agricultural machinery. With artificial intelligence and automation starting to play a significant role in agriculture, we probed John Deere's experience to find out what's required to design successful automation, and how is it possible to create an emotional connection with an automated system?

The 16 Days of Activism against Gender-Based Violence (GBV) is an annual campaign that begins on 25 November, the International Day for the Elimination of Violence against Women, and runs until 10 December, Human Rights Day.  This podcast is part of our contribution to that campaign, and it brings together voices of colleagues around the world adding their own perspectives to the research we have done around the topic this year.

The second episode of the series features Samira Brophy (Senior Director in Creative Excellence) in discussion with Stuart Templar MBE (Director of Global Sustainability) and Thomas Nagy (Consumer Insights Lead), both representing our partners at Volvo Cars. Stuart and Thomas tell us why Volvo are prioritising Sustainability, and how they are making it a key priority that runs through every part of their business. Although Volvo want to be a fully electric car company by 2030, that's just one part of the story...

It feels like we are living in an age which is beset by crisis. Organisations that are able to respond quickly and appropriately to crisis will naturally be best positioned to recover and thrive after the peril has passed. This episode features two of our Corporate Reputation experts - Trent Ross (EVP) and Milorad Ajder (Global Service Line Leader) - discussing the approaches that businesses can take to bounce back quickly from turbulence and existential threats.

In the first of our new series where we interview other brands and businesses on all things sustainability, Dr Pippa Bailey (Head of Ipsos Climate Change & Sustainability Practice) interviews Elizabeth Eaves (Senior Sustainability Engineer for EMEA at Mattel), and hears about the strides Mattel are making on both environmental and social fronts within their business. We also learn about how the superpowers of Barbie, the World’s best selling doll, are being used to educate a future generation on everything to do with the environment and topics related to diversity and inclusion. 

It is extremely difficult to make accurate predictions, but that has never stopped us from trying. Even people with deep subject matter expertise have mixed forecasting records - so we should be very wary of the projections that are offered to us. But it still makes sense to prepare for what might be coming towards us, and to make ourselves resilient to a range of possibilities. In this episode, you can hear our Global CEO Ben Page, and our Trends & Foresight Engagement Manager Rob Gear (both ably assisted by some voices from 1966) explain why and how we should take a different approach to facing an uncertain future. You can also watch Ben talking about a similar subject here.

Milorad Ajder, the Global Leader of our Corporate Reputation service line discusses some of the key findings from, and implications of, our latest Reputation Council Report. Across this 12 minute conversation, we cover the emergence of stakeholder capitalism, whether ESG is here to stay, and how corporations need to be clear not just about their sense of purpose, but how they convey it. 

Trixie Cartwright (Global Head of Diversity & Inclusion, Total Operations) discusses her new paper in the International Journal of Market Research (IJMR) called "A Question of Gender - Gender Classification in International Research" which advances the conversation about how to accurately and sensitively capture data on respondents' gender across multiple markets, where cultural attitudes can be extremely varied.

Hear Chris Bonsi and Brigitte Biteau, two of the authors of the Ipsos Views "Future of Insights" white papers, in conversation about how the insight function is transforming and how our clients and partners can get more value from it. You can read the three white papers here.