An Ipsos UU podcast that explores emerging trends, budding innovations and creative ways to get closer to real people in real life. Experts join us each month to reveal insights that expose truths, evoke empathy and fuel growth now and into the future.
Hosted by April Jeffries, Global President of Observation, and Emma Grand, Global Lead of Curation.
Emma interviews Andrew Leary, Global CEO of Ipsos' Social Media Exchange, to explore disruptive innovations and a new approach to identify lead users.
Click here to read the paper co-authored by Andrew and Sandro Kaulartz, Chief Research Officer of Ipsos Social Intelligence & Analytics, called Introducing the New Era of Lead User Innovation.
April Interviews Radhecka Roy, Global Lead of Strategic Curation with Ipsos UU, as she explores the need for humans in a world of technology, data and information overload.
#marketresearch #curation #infobesity
Click here to read Radhecka's paper, Human Curation in an AI World.
In the inaugural episode of Insight Out, April Jeffries, Global President of Observation with Ipsos UU, joins Emma Grand for a conversation about a new philosophy to get closer to Real People in Real Life, called Contextual Breathing.
#marketresearch #ethnography #observation
Get in touch with April (April.Jeffries@ipsos.com) for more information and watch her Pecha Kucha on Contextual Breathing here.
February 28, 2019
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