Insight Out

Contextual Breathing with April Jeffries

An episode of Insight Out

By Ipsos UU
An Ipsos UU podcast that explores emerging trends, budding innovations and creative ways to get closer to real people in real life. Experts join us each month to reveal insights that expose truths, evoke empathy and fuel growth now and into the future.

Hosted by April Jeffries, Global President of Observation, and Emma Grand, Global Lead of Curation.
Discovering Disruptive Innovators with Andrew Leary
Emma interviews Andrew Leary, Global CEO of Ipsos' Social Media Exchange, to explore disruptive innovations and a new approach to identify lead users.  #socialdata #innovation Click here to read the paper co-authored by Andrew and Sandro Kaulartz, Chief Research Officer of Ipsos Social Intelligence & Analytics, called Introducing the New Era of Lead User Innovation.
May 21, 2019
Humans versus AI with Radhecka Roy
April Interviews Radhecka Roy, Global Lead of Strategic Curation with Ipsos UU, as she explores the need for humans in a world of technology, data and information overload.  #marketresearch #curation #infobesity Click here to read Radhecka's paper, Human Curation in an AI World. 
April 17, 2019
Contextual Breathing with April Jeffries
In the inaugural episode of Insight Out, April Jeffries, Global President of Observation with Ipsos UU, joins Emma Grand for a conversation about a new philosophy to get closer to Real People in Real Life, called Contextual Breathing.  #marketresearch #ethnography #observation  Get in touch with April ( for more information and watch her Pecha Kucha on Contextual Breathing here.
February 28, 2019
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