The ITW Podcast

On this latest episode of ITW Soundworx, we are joined by ITW’s own Raja Chakraborty . Raja was employee No.003 at the firm and currently heads Strategic Alliances at ITW. Tune into our insightful conversation as he shares tales of introducing brands to the sporting arena, and the excitement and chaos that follows. 

Online Fantasy Sports (OFS) have taken over the lives of sports fans and have subsequently created a frenzy of interest that has transformed the sporting eco-system.  On this episode of ITW Soundworx we take a journey into this world with the help of A fantasy sport Super fan Nikhil Popat (@CricCrazyNiks) and ITW’s own Nikhil Vyas. 

On this week's episode of Soundworx, we're joined by Irish International Cricketer Niall O Brien. We talk to the former wicket-keeper batter about his upbringing as part of one of Ireland’s most pre-eminent sporting families, his role as chief architect in one of Ireland’s greatest ever triumphs, and his most memorable cricketing rivalries (feat. Shane Warne)

On this episode of Soundworx, we're joined by Chess Phenomenon, Grandmaster Harika Dronavalli. We chat with India’s second ever female Grandmaster about Mental Health, the growing popularity of chess in the world and of course Netflix sensation Queen's Gambit

Our pilot episode goes behind the scenes of one of the biggest stories of sports marketing in the 21st century- How the American Brand Nike went from basketball sneakers and running shoes to dominate the grandest pitch of them all Football, and in the process changed the sports sponsorship landscape forever.

SoundWorx will serve as your guide as we journey through the most fascinating stories from the world of sport and marketing. From sponsorships to brand innovations, we've got it all covered on how sports has transformed brands and how brands have transformed sport. Tune in as SoundWorx enlightens and entertains you with the best insights.