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Jack X

Jack X

By Jack X

Experts in the tech, content and data fields share their insights on the future of creativity and brand experience.

Brought to you by Jack X, Jack Morton's innovation practice. A team helping brands predict and prepare for tomorrow.

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Micro Plastics. The Road To Solving The Problem. EIA featuring Team Manta

Jack XJan 22, 2020

00:00
28:37
Techbytes: MWC 2024

Techbytes: MWC 2024

Welcome back to our latest podcast episode. Carrie Mahoney, Strategy Director and Tom Cassady, Creative Director are joined by a special guest, Candice James, Strategist, who also leads our accessibly initiative Impact @ Jack. Back from MWC, they discuss key trends, technical innovation, and how brands turned up to showcase their visions.

 

•  Why MWC is important to Jack Morton and our clients. 
•  Stand out brand experiences.
•  Trending event tech.
•  Brand experiences focusing on content.
•  Deep dive into how Gen AI came to life at MWC with the telecoms lens. 
•  What’s next in the telecoms event space.

Apr 04, 202435:32
Techbytes: 2024 Tech Trends

Techbytes: 2024 Tech Trends

In the first Jack X podcast episode of 2024, Carrie Mahoney, Strategy Director, Sebastien Jouhans, Creative Technology Director, and Tom Cassady, Creative Director summarize 2023 and look ahead to 2024. Together, they discuss what trends we see coming, trends we’re excited for, and the trends we are looking forward to seeing more development.

 

•  The economical effect tech trends such as AI will have. 
•  How brands will interact with new tech in 2024.
•  IRL experiences.
•  Nostalgia technology.
•  A shift in communication hardware design and tech tactility. 
•  Facial computing and wearable technology.
•  Synthetic characters. 
•  Personalized content. 

Feb 12, 202435:19
Techbytes: 2023 Wrap Up

Techbytes: 2023 Wrap Up

In the final episode of our Jack X podcast, Carrie Mahoney, Strategy Director, Sebastien Jouhans, Creative Technology Director, and Tom Cassady, Creative Director wrap up trends, hot picks, and viral topics from 2023.

Dec 20, 202339:39
Techbytes: Wearable Technology

Techbytes: Wearable Technology

Do you remember your first wearable device? The McDonald Happy meal pedometers, or the Nike Fuel band? In this latest episode we discuss:

 

The evolution of wearable technology such as the Fitbit, Google Glass and Apple’s first mixed-reality headset – Apple Vision Pro – being realised next year.

 

Smart watches transforming the wearable tech world as it becomes an extension of your smartphone.

 

New avenues to use wearable technology and tell stories within experiential marketing. 

 

The future of wearable technology and the advancement of AI impacting how we design user experiences for brand experiences.

 

Dec 05, 202323:27
Techbytes: Location MR

Techbytes: Location MR

Location Based Mixed Reality (MR) – the newest buzzword, or the future of brand advertising? In this latest episode we discuss:


The difference between AR and MR technology.
-  AR is when you add a digital layer to your reality.
-  MR is when the digital layer is aware of your reality, it starts to embed itself in your physical world and can interact with what is already existing.

 

How MR is coming to life through the Google Geospatial Creator for Adobe Aero.


The opportunity of this new canvas. How it’s changing experiential marketing, web applications, UX, OHH and outdoor experiences.

 

How brands can use MR to easily engage audiences with content experiences incorporated with the real world.

 

The output of ambient content – how MR can start to produce intelligent content that, for example, can change depending on the time of day or the weather.

Oct 25, 202323:29
What does a Biotech World look like?

What does a Biotech World look like?

This week, we’re joined by Pablo Vidarte, CEO and Founder of Bioo. Founded in 2015, Bioo is a biotech company doing extraordinary things to create a greener future. Their goal? To create a biotech world, from the world’s first biotech city, to parks, buildings and events through plant power and human touch.

Hosted by Carrie Mahoney, VP, Strategy Director and Seb Jouhans, Creative Technology Director.


Sep 13, 202341:51
Techbytes: Synthetic Characters

Techbytes: Synthetic Characters

As a follow on from episode 7 on Generative AI, we talk about one of the biggest chapters in content creation – synthetic characters. Carrie Mahoney, VP, Strategy Director and Seb Jouhans, Creative Technology Director explore these characters, how they work, the pros and cons, different examples, how we’ve come from snapchat filters to real life 3D characters, and most importantly the ethics behind such a technology.

Aug 16, 202320:06
Techbytes: Decentralisation

Techbytes: Decentralisation

Welcome to episode three of Techbytes. We’re joined by Sebastien Jouhans, Creative Technology Director for the London office, and Tom Cassady, Creative Director from our Detroit office. This latest episode focuses on the topic of decentralisation – a topic which covers why you don’t have to rely on one company, cloud or data provider to hold your information, instead choosing multiple places to keep it. Listen to the pros and cons, the need to keep clients’ data secure and the importance of choice when it comes to staying in control of our data.

Jul 26, 202317:51
Techbytes: Generative AI in the Creative World 

Techbytes: Generative AI in the Creative World 

Techbytes - a place for the Jack X team to explore, discuss and debate new and emerging tech in a bytesize format. In this episode, Carrie Mahoney, VP, Strategy Director and Seb Jouhans, Creative Technology Director discuss ChatGPT and generative AI in the creative world. They talk about how technology has changed throughout the years, the perks and fears of AI, and how AI models like ChatGPT are incredibly useful tools for creatives.

May 04, 202320:51
 Architects of advanced visualisation, Ft. Kevin Smith

Architects of advanced visualisation, Ft. Kevin Smith

This week we talk to Kevin Smith, co-founder of an advanced visualisation studio, called SPINE 3D. Kevin and the team do a wide variety of content for many different clients, including photorealistic 3D modelling, animation, video production, VR, AR, and web application development. What sets SPINE apart, is that most of their staff are architecturally trained, with a passion for design.

Kevin highlights the importance of storytelling and how it drives the content of a project. SPINE’s work for Cartier, for example, was an impressive and seamless voyage through time that showed the environment changing but the Cartier building staying the same, solidifying Cartier as a timeless company.

SPINE also creates interactive experiences and have a particular love of gamification. With their LG job, they took a simple rendering request and grew it into an immersive virtual experience, that customers can explore. LG took this to showrooms and can use it in VR, with the opportunity to scale it. The team love to use different software’s and are often inspired by films and design.

Mar 13, 202339:37
Stepping into the Microverse with Flipside

Stepping into the Microverse with Flipside

This week, we spoke to Marcus Dyer, Flipside’s group managing director, and learnt all about the impressive digital transformation agency. Flipside do all things digital, from traditional digital events to web3 spaces. They create an expansive range of work for their clients, from fun gamified experiences to important AR content for pharma use cases.

We discussed the microverse, and the pros of having a controllable, accessible place where colleagues can interact in a better and more spontaneous way. This 3D content doesn’t have barriers, like crypto concerns, making people more connected than ever before.

Marcus touched upon the growth of interest in web3, which has increased young people’s adept skill in the tech space, meaning that new generations find the metaverse easier to navigate and are interested in digital products- spending money on things like gaming add-ons.

We also talked about the competitive advantages for clients, that will grow the more they embrace new technology and invest in measurable data in both the online and physical event space. The future seems to continue on this path of rapid change, and, with the commodification of new tech, more possibilities will soon enter our realm of reality.

Feb 24, 202348:46
The fascinating potential of AI Image Generation, Ft. Guy Parsons.
Nov 29, 202246:03
The Stadium of the Unreal, Ft. The Famous Group

The Stadium of the Unreal, Ft. The Famous Group

This week, we’re joined by Greg Harvey, chief innovation officer and partner at The Famous Group. Greg speculates about the future of using technology to bring both virtual and live immersive fan experiences to life, through emerging systems like the metaverse, the use of digital twins and mixed reality.

TFG work with clients, primarily in the sport sector like NFL, who can adapt and experiment to create spectacular fan experiences that defy belief. To put it simply, Greg remarks, ‘we like to make cool shit.’ With the real-time live aspect, Greg stresses the need for perfectly choreographed systems and trust in the process which helps ensure an exciting work environment and an exciting reaction from fans. The key to success is for creative to drive the tech aspect, and to always think about what’s happening tomorrow in a landscape that is rapidly changing.

Greg goes into detail about the tech used and the process undertaken to create incredible mixed-reality experiences, such as the Baltimore raven flying over the stadium, through their system of scanning on-location, lighting systems, camera tracking and more. TFG is somewhat of a ‘Swiss Army knife’ with their adept skill for working in all stages of the process, from ideation to delivery.

Sep 05, 202243:15
Cracking the Roblox Code with Roforco

Cracking the Roblox Code with Roforco

We are joined by Tom Middleton this week, to discuss his game studio - Roforco. Roforco helps brands tackle the enigmatic game platform and game creation system known as ‘Roblox.’ Brands are now discovering how to take advantage of Roblox’s popularity amongst Gen Z and Gen A, by creating brand gaming experiences.

Tom discusses the importance of the shock-value for a brand, the ability to create an amazing first impression on the site and developing a game that gets people talking. It is also incredibly important to build upon this initial impact, with updates and the creation of fans and a community, to ensure longevity in Roblox.  We discuss how to build a game that stands this test of time.

For many brands, Roblox is an unknown and untapped market. Roforco helps them throughout the entire process from pitching to programming as well as building fan communities. The influence of the game will help answer that all-important question - How can you change, for the better, an entire generation's perspective of your brand?

Roforco has the answer - Roblox is the future.

Jul 27, 202259:33
‘The M word’, A New era of Motion Capture ft. Move.ai
Jun 14, 202251:28
Partnerships with Feedback: Haptics meet creative technologists; it's immersive. Ft Paul Nickeas and Denis Dybsky

Partnerships with Feedback: Haptics meet creative technologists; it's immersive. Ft Paul Nickeas and Denis Dybsky

In this week's episode Producer Ben is joined by Genuine X's Head of Strategy, Carrie Mahoney to discuss incredible partnerships between wearable technology company Teslasuit's CEO/Co-Founder Denis Dybsky and the creative technology agency CEO/Co-Founder Paul Nickease from HeadsUp XR.

We speak to the guys about how their partnership helped them to deliver the fantastic immersive experience 'Feel the Drive' in record time. How fitting! They built an immersive experience in which recorded data from Lewis Hamilton's suit and car was used to recreate what a driver experienced during qualifying and racing laps. It blew people's minds.

The guys discuss the future of developing immersive technology and demonstrate what can be achieved by this dynamic partnership between, agency and product company.

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Hosted by Carrie Mahoney and Ben Toland

Produced and Edited by Ben Toland

Apr 22, 202054:49
From 8bit to 8K- The Evolution Of Digital Storytelling - Featuring Robin Cowie from Helo & John Buzzell from Unreal Engine

From 8bit to 8K- The Evolution Of Digital Storytelling - Featuring Robin Cowie from Helo & John Buzzell from Unreal Engine

In this week's episode, we speak to two guys who have been at the heart of the interactive storytelling and digital experience since it's beginnings.

Robin Cowie, the director of experience and technology at Helo, has had many career highlights. In his early days, he worked as one of the producers on the original Blair Witch Project, the world's first experiential film making experience.  Now Rob is at the heart of developing incredible interactive experiences that keep audiences engaged. 

John Buzzell from Epic Games works closely with creative agencies, animation studios, and AR / VR creators to leverage Unreal Engine's real-time visuals for breakthrough experiences and compelling storytelling.

The guys join us to discuss the immersive digital ecosystem. How has it evolved over the last 30 years? What can we expect in the future? What will be the impact of 5g enabled game engines? And how these changes could shape the future of storytelling and culture.

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Referenced:

Robin Cowie, Director of Experience Technology @ Helo

John Buzzell, Agencies Lead for Unreal Engine @ Epic Games

Helo - https://www.flyhelo.com/

Unreal - https://www.unrealengine.com/en-US/

Hellblade: Making a Virtual Human | Real-time performance capture -https://www.youtube.com/watch?v=CmrXK4fNOEo

Prisoners of Geography by Tim Marshall

Possibilia, Directing duo Daniels follows the relationship story of 2 people. A live-action filmed experience. Be a decision-maker in the story and see what outcomes you create. Breaking up is hard to do, will that translate in this experience? Play here.

Pixar RenderMan is the photorealistic 3D rendering software produced by Pixar Animation Studios. This is the commercially licensed software produced by Pixar that Robin was referring to.

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If you have any questions or thoughts please get in touch with us, genuinexpodcast@jackmorton.co.uk

And don't forget to like and subscribe for more episodes.

Hosted by Tom Fenwick-Smith.

Produced and edited by Ben Toland @ X | Jack Morton Worldwide

Mar 11, 202047:40
Information At The Speed Of Light. EIA featuring Team S-Crew

Information At The Speed Of Light. EIA featuring Team S-Crew

The Ericsson Innovation Awards are a global university competition, giving students the opportunity to produce innovations based on Information Communication Technology (ICT) potential.

Jack Morton’s internal innovation practice, Genuine X traveled to Stockholm earlier this year to meet the finalists and discuss their ideas.

This year's theme was water, encouraging entrants to Dive Deeper into nature as our largest resource for technology. Ericsson’s search for the future in tech innovation brought us to all four corners of the globe, where just 4 finalists were selected from over 2,000 entries.

Each team has the chance of winning the grand prize of €25,000 and the opportunity to see their innovation bought to life.

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“Underwater communication uses acoustic waves that affect marine creatures in terms of hunting, navigating and communication.”

This team from Istanbul Bahçeşehir University have created a safe new method for underwater communications. Diver’s Mate is a sophisticated diving torch that uses non-intrusive light beams, with full duplex voice communication and data sharing capabilities. The invention can illuminate the darkest underwater environments and provide wireless optical voice communication.

We explore the cost-effective and environmentally friendly aspects of the Diver’s Mate underwater torch invention, as well as its wider implications for fast and effective data sharing.

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Discover more about the teams and their ideas at Ericsson Innovation Awards Website.

Jan 29, 202024:11
Disrupting Clean Energy. EIA featuring Team e-Swift

Disrupting Clean Energy. EIA featuring Team e-Swift

The Ericsson Innovation Awards are a global university competition, giving students the opportunity to produce innovations based on Information Communication Technology (ICT) potential.

Jack Morton’s internal innovation practice, Genuine X traveled to Stockholm earlier this year to meet the finalists and discuss their ideas.

This year's theme was water, encouraging entrants to Dive Deeper into nature as our largest resource for technology. Ericsson’s search for the future in tech innovation brought us to all four corners of the globe, where just 4 finalists were selected from over 2,000 entries.

Each team has the chance of winning the grand prize of €25,000 and the opportunity to see their innovation bought to life.

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“While millions of dollars have been spent on floating offshore wind projects, a huge amount of energy from the ocean currents just under the floaters hasn't been tapped into.”

These four engineers from Japan have designed an economical network of smart systems that can extract energy from natural wind and aquatic resources, in a bid to reduce the need for fossil fuel and nuclear energy. The potential network will be able to self-configure to optimise power production from these renewable energy sources, before autonomously returning to a base for maintenance.

In this episode, we discuss the potential of the εswift design system to generate power, while simultaneously solving ongoing renewable resource challenges.

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Discover more about the teams and their ideas at Ericsson Innovation Awards Website.

Jan 27, 202022:12
Micro Plastics. The Road To Solving The Problem. EIA featuring Team Manta

Micro Plastics. The Road To Solving The Problem. EIA featuring Team Manta

The Ericsson Innovation Awards are a global university competition, giving students the opportunity to produce innovations based on Information Communication Technology (ICT) potential.

Jack Morton’s internal innovation practice, Genuine X traveled to Stockholm earlier this year to meet the finalists and discuss their ideas.

This year's theme was water, encouraging entrants to Dive Deeper into nature as our largest resource for technology. Ericsson’s search for the future in tech innovation brought us to all four corners of the globe, where just 4 finalists were selected from over 2,000 entries.

Each team has the chance of winning the grand prize of €25,000 and the opportunity to see their innovation bought to life.

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“There is insufficient research on the distribution of microplastics in oceans”

Having met at school, this team now studies at The National University of Singapore. They collaborated to create a self-sustaining, fully automated "smart" ocean filtration system. Inspired by manta-ray filtering mechanisms, the MANTA collects microplastic pollution in oceans.  Different from current static solutions, the MANTA is incorporated into ships' ballasts, reducing the need for independent energy use. The MANTA also gathers data on areas with high-volumes of pollution, providing a deeper understanding of ocean currents and where they are transporting microplastics.

We find out more about the dynamic filtration system that could help reduce the worrying levels of pollution in our oceans.

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Discover more about the teams and their ideas at Ericsson Innovation Awards Website.

Jan 22, 202028:37
Robotic Cuttlefish Are Here To Change The World... EIA featuring Team Adelaide Bio - AUV

Robotic Cuttlefish Are Here To Change The World... EIA featuring Team Adelaide Bio - AUV

The Ericsson Innovation Awards are a global university competition, giving students the opportunity to produce innovations based on Information Communication Technology (ICT) potential.

Jack Morton’s internal innovation practice, Genuine X traveled to Stockholm earlier this year to meet the finalists and discuss their ideas.

This year's theme was water, encouraging entrants to Dive Deeper into nature as our largest resource for technology. Ericsson’s search for the future in tech innovation brought us to all four corners of the globe, where just 4 finalists were selected from over 2,000 entries.

Each team has the chance of winning the grand prize of €25,000 and the opportunity to see their innovation bought to life.

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“While technology is rapidly becoming more automated, we have barely changed the way we access our oceans over the last century”

Inspired by cuttlefish technology, this beach dwelling group of friends from Adelaide, Australia has designed a Bio-AUV with a unique propulsion system enabling otherwise untraversable underwater exploration. The team hopes to create a commercially viable Autonomous Underwater Vehicle to assist scientists in crucial data gathering from complex reef systems.

We find out how the non-invasive technology will benefit research and commercial organisations, whilst potentially reducing the effects of climate change in underwater ecosystems.

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Discover more about the teams and their ideas at Ericsson Innovation Awards Website.

Jan 20, 202023:30
Technology + Creativity = Emotionally Charged Experiences featuring Silent Studios

Technology + Creativity = Emotionally Charged Experiences featuring Silent Studios

This week Tom and producer Ben sat down to chat with Liam Paton and Nathan Prince, co-founders of Silents Studios.

This creative duo bring an interdisciplinary team specialising inlive, site-specific moving image and music composition for screens, surroundings and multi-sensory experiences. They work simultaneously in light, image, sound, and space, to explore the human condition through visceral and emotionally charged experiences.

We talk to them about what it takes being a creative partnership working together for more than 15 years, how to maintain agile as a business when their projects often demand niche skill sets and how VR has changed the landscape for them.

Genuine X also celebrated its 1st birthday on the day it was recorded (12/12/19), even though we couldn't get our hands on a gluten-free, dairy-free, vegan cake we shared a cup of tea and gave a little caffeinated cheers.

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Show notes:

With an enviable list of completed projects, we wanted to share links to the beautiful work completed by Silent Studios and other pieces that inspire them.

Eden Project

Waldorf Project

Tate exhibition - Olafur Eliasson: In real life

V&A Christmas Tree

Book recommendation - More Than Real: Art In The Digital Age (Summit publication series)

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If you have any questions or thoughts please get in touch with us, genuinexpodcast@jackmorton.co.uk

And don't forget to like and subscribe for more episodes.

Hosted by Tom Fenwick-Smith and Ben Toland

Produced and edited by Ben Toland

Jan 07, 202044:13
AI and the opportunity to support mental-wellness. Featuring Pete Trainor

AI and the opportunity to support mental-wellness. Featuring Pete Trainor

During Mental Health Awareness month, we invited author and CEO of Vala Health, Pete Trainor to speak on the Genuine X Podcast.  Pete is, among other things a mental health campaigner, so we thought it fitting that he talks to us about creative and social uses for AI and technology that may help us challenge the problems of mental illness.

Please be aware that while the conversation is centered around AI and technology, some things discussed in the episode refer to topics like suicide and could, therefore, be upsetting for some listeners.

If any of the themes mentioned resonate with you, we would encourage you to reach out and speak to a loved one or someone close to you. Don't suffer in silence.

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More than humanly possible.

Check out this talk given by Pete in 2018 at Interact London - UX and Design conference. In this, he asks the question, 'what if humans could form more meaningful relationships with machines?'

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Books recommended by Pete:

  1. Silicon States – Lucie Greene
  2. The Circle – Dave Eggers
  3. The Age of Surveillance Capitalism – Shoshana Zuboff

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If you have any questions or thoughts please get in touch with us, genuinexpodcast@jackmorton.co.uk

And don't forget to like and subscribe for more episodes.

Hosted by Martyn Gooding and Tom Fenwick-Smith

Produced by Ben Toland

Oct 29, 201953:03
Creativity, artificial intelligence and us. Featuring Dr. Shama Rahman

Creativity, artificial intelligence and us. Featuring Dr. Shama Rahman

Welcome back to the Genuine X Podcast.

In this episode, Martyn and Tom talk to Dr. Shama Rahman - A scientist, artist, and creative technologist. We discuss the science behind creativity. How is it measured? Can it be commoditised? And is brainstorming a waste of time?

We also talk about creativity's unpredictability, and how AI is being used to support lateral thinking and could become the creative partner of the future?

Enjoy

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Multidisciplinary Creativity | Shama Rahman | TEDxCibeles-https://www.youtube.com/watch?v=hhKie-DgjYc

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Books recommended by Shama:

  1. The multi-disciplinary contributions to the science of creative thinking - by Giovanni Emanuele Corazza and Sergio Agnoli (co-author Shama Rahman)
  2. Creativity - theories and themes: Research, Development, and Practice - by Mark A. Runeo
  3. The neuroscience of musical creativity using complexity tools - Ph.D. thesis by Shama Rahman

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If you have any questions or thoughts please get in touch with us, genuinexpodcast@jackmorton.co.uk

And don't forget to like and subscribe for more episodes.

Hosted by Martyn Gooding and Tom Fenwick-Smith

Produced by Ben Toland

Oct 10, 201954:45
Interactive storytelling using AI. Featuring Guy Gadney

Interactive storytelling using AI. Featuring Guy Gadney

Welcome back to the Genuine X Podcast. In this episode Martyn and Tom talk to Guy Gadney - Co-founder and CEO of Charisma.ai 

Charisma.ai powers a new way of telling stories, by using artificial intelligence to give audiences the ability to talk to characters, build relationships with them, and have the story itself adapt and react to how audiences play through it. This deepens engagement for audiences and lets them influence the story.

In this episode Martyn and Tom speak to Guy about the future of storytelling and AI's part to play in it. 

You will hear reference to the creative and thought provoking work of Charlie Brooker's Black Mirror: Bandersnatch, the interactive psychological thriller which aired on Netflix in 2018. They discuss how shows like this and streaming services like Netflix are creating change in the narrative storytelling space.

We also chat to Guy about the potential effect such bespoke and immersive storytelling can have and whether that leaves an ethical responsibility for the creator to safe guard the user.

Enjoy.

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If you have any questions, comments or thoughts please get in touch: genuinexpodcast@jackmorton.co.uk

Don't forget to like and subscribe for more episodes!

Hosted by Martyn Gooding and Tom Fenwick-Smith

Produced by Ben Toland

Sep 06, 201949:46
Influencing change by hacking the senses. Featuring Kim Arazi

Influencing change by hacking the senses. Featuring Kim Arazi

Welcome back to the Genuine X Podcast. In this episode, Martyn and Tom talk to Kim Arazi - Founder and CEO of Innosensi.

Kim creates bespoke interactive experiences focused on food. Collaborating with artists, chefs, perfumers, sound designers, scientists and tech developers to designed multi-sensory experiences using immersive technology, such as VR, AR and AI .These experiences are designed to leave lasting impressions and aim to challenge peoples existing perceptions, behaviour and make them more aware of their biases.

In this episode, Martyn and Tom speak to Kim about some of her most recent work for the UN, work which hopes to raise awareness about the effects of climate change and educate the decision makers about sustainability.


'Are We Losing Our Common Sense(s)? | Kim Arazi | TEDxYork
  
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If you have any questions or thoughts please get in touch: genuinexpodcast@jackmorton.co.uk

Don't forget to like and subscribe for more episodes!

Hosted by Martyn Gooding and Tom Fenwick-Smith

Produced by Ben Toland

Jul 31, 201945:04
Hacking Emotional Triggers. Featuring Dr James Morgan

Hacking Emotional Triggers. Featuring Dr James Morgan

Welcome back to the Genuine X Podcast.

In this episode, Martyn and Tom talk to Dr James Morgan from the  University of Westminster. Dr Morgan has been looking at how we can use emotional triggers to develop and enhance live events. Using technology such as facial recognition, we are now able to read emotions in real time allowing us to hack people's emotions through changing their environment.

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If you have any questions or thoughts please get in touch: genuinexpodcast@jackmorton.co.uk

Don't forget to like and subscribe for more episodes!

Hosted by Martyn Gooding and Tom Fenwick-Smith

Produced by Ben Toland

Jun 12, 201937:35
Working for NASA. The Ultimate Pivot. Featuring Anushka Sharma

Working for NASA. The Ultimate Pivot. Featuring Anushka Sharma

Welcome back to the Genuine X Podcast. In this episode, Martyn and Tom talk to the founder of Naaut, Co-founder of the London Space Network and NASA Advisor Anushka Sharma.
 

Anushka or Nush to those who know her is a self-confessed 'expert generalist'. Her passion for space travel and love for people has led her from working with startups in London's Silicon Roundabout to become an advisor for NASA in what could be considered to be the ultimate pivot.
 

Naaut (@naaut_), her latest venture focuses on connecting the right people with innovative technology for our multi-planetary future. (I mean... that's pretty cool).
 

Nush also is one of the co-founders of the London Space Network. A group of like-minded people who meet up to chat over a few drinks about how all of us could be working in the space sector.
 

Also, keep an eye on @nushkino on Twitter for a possible discount code of Cog X 2019, a festival of AI and emerging technology being held between Monday 10th -Wednesday 12th June in London .
 

#CogX19
 

Have a look at NASA Frontier Development Labs if you are interested in making the pivot yourself.


Alex Sorina Moss - Canaria https://www.facebook.com/TeamCanaria/

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If you have any questions or thoughts please get in touch: genuinexpodcast@jackmorton.co.uk

Don't forget to like and subscribe for more episodes!

Hosted by Martyn Gooding and Tom Fenwick-Smith

Produced by Ben Toland

May 29, 201946:50
Talking textiles and tech. Featuring Myra Waiman and Nick Rawcliffe

Talking textiles and tech. Featuring Myra Waiman and Nick Rawcliffe

In this episode, Martyn and Tom met with Myra and Nick from Infi-tex fabrics, through Genuine X's relationship with Innovate UK.

Myra, an angel investor with a history in biochemistry and Nick, an alumni from the Bauhaus who now runs Raw Studios.
  
In this podcast, we discuss how the chance meeting between an angel investor with an IP and a creative mind has given birth to a company with almost unlimited possibility.
  
We also discuss how having unlimited possibility is not only an opportunity, but it can also pose as a potential problem. Where do you start when you can find a use case in pretty much all markets for your product?

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If you have any questions or thoughts please get in touch: genuinexpodcast@jackmorton.co.uk

Don't forget to like and subscribe for more episodes!

Hosted by Martyn Gooding and Tom Fenwick-Smith

Produced by Ben Toland

May 14, 201938:30
Doers, Makers and Pros. Featuring Stefan Dzisiewski-Smith

Doers, Makers and Pros. Featuring Stefan Dzisiewski-Smith

In this episode, Tom and Martyn talk to Stefan Dzisiewski-Smith from Bare Conductive.

Bare Conductive began in 2009. They have developed and grown into one of the elder statesmen of the silicon roundabout scene. Currently bare conductive produces a suite of printed electronics products that enable individuals and companies to integrate electronics directly into the environment with their conductive ink firmly at the centre.  

Stefan talks about doers, makers and pros. What's the difference? How do these different groups approach using Bare Conductive products?
This lead to a discussion on how Bare Conductive has grown as a business, how newcomers and advocates of the product have helped shape the company.

What's coming up in the future for the Bare Conductive team? Stefan talks about a new Bare Conductive platform which is on the horizon.

For some beautiful examples of their work, check out the Bare Conductive Instagram Account and give them a follow.

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If you have any questions or thoughts please get in touch: genuinexpodcast@jackmorton.co.uk

And don't forget to like and subscribe for more episodes.

Hosted by Martyn Gooding and Tom Fenwick-Smith

Produced by Ben Toland

Apr 23, 201942:36
Passion and talent. Featuring Ryan Baxter and Tim Edwards
Apr 09, 201940:58
The secret behind creating great immersive content. Featuring Jack Maddalena

The secret behind creating great immersive content. Featuring Jack Maddalena

This weeks episode features Jack from VR Craftworks. Jack was very open with us and even shared some of the ingredients that go into VR Craftworks secret source, could understanding human behaviors hold the key to top draw immersive experiences?
 

Jack tells us how this Brighton based company began as a bunch of geeks in a shed and has bloomed into a full-fat immersive agency which is constantly evolving and adding value by solving business problems.
 

He also shared a top-notch recommendation for where to get some hot wings. So if you ever find yourselves down in sunny Brighton you know where to go.
 

If you have any questions or thoughts please get in touch with us....
 

genuinexpodcast@jackmorton.co.uk
 

And don't forget to like and subscribe for more episodes.


Hosted by Martyn Gooding and Tom Fenwick-Smith

Produced by Ben Toland

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