The Atomic Impact Podcast

In this episode, we have invited Shaun Walsh, an inventive Co-Founder of Perform Partners. He seeks to improve and change the lives of businesses and people through innovation and embedding new technologies. He started his career in HM Forces, where he transitioned into IT after five years in a communication and technology role.

Shaun is a dedicated dad to 2 kids. He is an avid athlete with several fundraising charities and is involved in many strenuous outdoor activities such as marathons, swimming, and long-distance cycling.

About Shaun

[00:55]

Shaun is one of the Co-Founders of Perform Partners, where he oversees core delivery functions on technical and business teams. He works with teams from customer engagements to senior leadership roles.

Biggest Challenges when dealing with change

[05:07]

Shaun believes no one likes to have ‘change’ being shoved into them. It comes from your perception of control when change is being pushed into you, and you lose that perception of being able to influence around you. However, change is constant, but we carry emotions around it, and that is fear—the fear of trying something new. That’s why Shaun emphasized the significance of resilience and why it’s essential to work through it.

Foresight

[11:44]

Project managers and program managers are valuable for Shaun because they have the ‘persona’ to look up and take a long view of what’s coming at you, find ways to protect your team from future problems, and how you can pivot when it happens. You become more resilient to it, and from there, you can stay on top form.

A Child’s Resilience

[15:46]

Shaun revolves around the concept of “It’s okay to be sad, and so don’t suppress your emotions.” You can’t say that a child is less resilient. They take what we give them. He believes that a child is the hardest and best thing to come in your life. As a family, your approach is to be authentic and give them love. Children are more resilient than you give them credit for, and they are more adaptable. Do your best for your children. Show them love and hope for the future.

Resources:

In this episode, we have invited Karen Green, a sought-after business consultant mentor and author of several best-selling books for a profitable food business. She is a renowned speaker in the Food & Drink space in the United Kingdom, where she spoke at events such as the National Convenient Shows.

Karen’s endeavor lies in enabling food-preneurs to achieve lucrative sales growth and educates them to have an improved understanding of what constitutes an effective listing in UK grocery.

About Karen

[00:55]

Karen is a business consultant mentor, author, and speaker. She works with entrepreneurs in the food industry to educate and help them achieve their endeavors.

What are Elastic Shelfs?

[03:15]

Even if you have a fantastic business proposition, your product has a problem when a retailer still denies it. As an example, Karen uses the statement “elastic shelfs” for food products that can only be sold frozen. There is only a limited space in a freezer, and a retailer already has products in mind. The retailer does not have an “elastic shelf” to fit your products.

What goes in the mind of retailers?

[06:30]

Karen explains the three things retailers are interested in: profit, sales growth, and market share. When a product sells well, the retailers will lean into that more because it’s low risk with a guaranteed profit. They already know what to sell, and precisely because of this that bringing in a new brand is risky.

Karen’s 3X3 Matrix

[14:12]

Karen teaches the 3X3 Matrix in her Pitch Perfect courses, where she looks into the buyer and the company’s motivations, personality, and position in life. After that, she observes the overlay between the two, and it produces nine elements that change the nature of your selling proposition.

Resources:

In this episode we have invited Clive Daley on the show. He has more than 30 years of expertise in retail and the retail supply chain, with experience in China, Japan, Korea, the United States, and Europe. His knowledge, natural commerciality, and creativity enable him to improve and innovate in businesses of any size and shape.

His unique perspective enables him to seriously question current thinking and propose high-impact fresh ideas to any company. Having him as a member of your team helps him detect opportunities and develop genuinely unique strategies to achieve more, whether it's empowering your staff or changing your company's structure, as well as how, where, and why it operates.

Personal Responsibility of Business Owners

[2:24]

Business leaders should take responsibility instead of deflecting, choose to take responsibility for fixing the problem and wrestle it to the ground, instead of spreading blame, own and address the issue.

Better Decision Making

[4:16]

Businesses need to be more proactive when dealing with unexpected problems. You want to have a plan of action that is going to be still successful. Companies must look at what are the risks and what's the backup plan if things go pear-shaped.

Handling Mistakes

[7:56]

When a company is under real pressure, focus on the issue and get it resolved first, never mind the ramifications of how it happened. There are probably two or three reasons why it could have happened. It could just be a genuine mistake.

Taking Genuine Approach

[10:51]

I think that the genuine approach, we're all human. If you can show that nice to your team, it wasn't the right decision that this and then proactively, to be able to make the right decisions where a leader of a business, it's their responsibility to create the environment for not just the company, but the individuals to be successful.

Blame Culture

[13:57]

Leaders and businesses often say they don't blame culture, but there are subliminal messages in it. If the leader says they don't commit mistakes, then the inference is a toxic environment. A toxic environment can create people will filter.

Resources Mentioned:

In this episode, we have invited Mike McDermott, a skilled Chair and Non-Executive Director who is currently on the Board of a housing association. He also serves as a trustee of a pension scheme and as a governor of a secondary school. He previously served as the Chair of a pension scheme, as well as a Non-Executive Director and Chair of a building society.

Mike also works with boards and senior management teams, primarily in the financial services and charitable sectors, to provide governance, risk, and compliance guidance and support. His work, however, is applicable to most industries.

About Mike

[0:57]

Mike is a non-executive director and board advisor, primarily in the financial services industry, where he consults with boards.

Team Functionalities

[2:18]

Mike believes that a dysfunctional team can be highly detrimental to the business. Identifying and correcting these dysfunctions is critical for long-term business success. These five dysfunctions are the Absence of trust, fear of conflict, lack of commitment, avoidance of accountability, and attention to results. It is not necessary to have all five in order to have a dysfunctional team and problems within the organization. It could be any of these, and the more of them you have, the more they compound and can lead to another.

Implementation Essentials

[8:58]

To address the issue of a dysfunctional team, get dominant individuals on the wall, spend half an hour having a very brief informal chat, and get to know those people. You must be cautious with your buddy's 360-degree feedback and have the confidence to criticize and accept criticism from each other. An open culture and transparency among teammates and understanding your role and responsibility are also required.

Toxic Culture

[13:44]

Making a mistake is one of the most challenging situations to deal with. Because if you make a mistake, you don't want to admit it until the errors have time to accumulate. Then you've got a significant issue to deal with. So bringing it up right away is the way to go. It solves the problem much faster. Dealing with people taking over meetings and conversations required leadership to ensure that everyone understood their roles and responsibilities and that everyone had an opportunity to speak up.

Resources Mentioned:

In this episode, we have invited Liz Whitfield, a Chartered Accountant in 1992, before specializing in Corporate Finance. Her career has spanned Big 4 and mid-tier accountancy firms as well as the ABL industry. Liz is a high energy, high impact professional with 20+ years’ experience in the finance industry. A consummate professional, she is well known and well regarded, combining strong people skills with rigorous financial training. She brings a unique style to the Boardroom table. In more recent years, Liz has gained qualifications as a Licensed Practitioner of Insights Discovery, NLP Practitioner and Leadership Coach.

About Liz

[2:49]

Liz started her career as a chartered accountant. She loved going in and out of different businesses every other week or detailing and doing things called walkthrough testing, where you follow pieces of paper, and where goods traveled through the company from the shop floor to the accounts department and paid on the bank statement. She loved that variety of meeting all the different people understanding about other businesses. I then went into corporate finance. As she studied more about coaching, she learned that it's not about having all the advice or answers; it's about asking the right questions to help somebody unlock their thinking and find their answers. Even if she thinks she got answers, she thought they might not be the correct answers for her clients.

A Learning Coach

[5:54]

With a blend of experience, which is the complex numbers and the softer skills, it's great to bring that all together. Liz shared that she works with a variety of teams, and to resolve a particular situation, each of them will share their ideas as to how to solve the issue. With different experiences, or different perspectives, or other personalities or different industries, it will help pinpoint the best solution while getting to know your team. It will also raise your self-awareness and understand your impact and adapt to other people while valuing the difference that other people bring.

Broaden your Horizon

[9:40]

Liz encourages people to ask questions. Asking questions helps not only for you to understand but for others to understand better as well. Two brains are always going to be better than one. And the more brains that you ask, the more different views and perspectives you're going to get.

Disagreement

[12:17]

It's helping people understand that that's their elephant. Raising this awareness that everyone's elephants different enable you to understand communication. The whole world would be in such a better place if everybody communicated well together. And so, just helping everybody comprehend that our brains are all wired entirely differently practices our communication skills.

Resources Mentioned:

In this episode, we have invited Richard Gomersall, a strategic, commercially focused business leader. He has strong financial background and a proven track record in driving significant sales, profit and return on capital improvements, by focusing businesses on their customers. Richard is also passionate about customer and colleague engagement to create sustainable long-term plans whilst achieving short term objectives.

[2:54] Concept of Business Architect

A business architect is like a building project in business. The first thing is to understand what your customer wants and what the company wants and understand the vision. Like an architect, you follow through by helping manage the project. In other instances, it can bring in advisors if you like working with the team itself to deliver those projects and deliver the overall. A building project that you're trying to achieve.

[4:57] The 3C’s Framework

The three Cs are colleagues, customers, and confidence. Many organizations were lost internally focused and worried about the team's structure and lost direction. Always focus on what the customer needs. Focus on making sure our customers are met by brilliant colleagues who can deliver for them and give the whole business confidence to deliver. And that's what makes your company tick. It's the strength of the brand and the organization.

[9:07] Do What Your Customer Always Tells You to Do?

Businesses looking to develop and grow and get back on track need to look at their customer base. If you want to make the business successful, let's get back to what customers are looking for now and be a little more leading edge.

[11:03]

And as far as they're concerned, they're in charge of the service. You've got to empower those colleagues, give them the confidence to deal with whatever is coming at them from any one of those four directions. If you can get that right, then that's how you get on top of things and move things forward.

[13:25] Creating a good working environment

Communication is the key to any organization's success. Leaders need to communicate to keep people engaged and engaged. You've got to become a great storyteller as a leader and keep inspiring people and keeping people engaged. Communicate to get engagement, get feedback, get an open dialogue going so you can keep responding to those customers.

[16:29] How To Help Create More Confidence Among Colleagues

If you say you are going to do something, make sure you can deliver on it. You've got to be confident by backing it up by action. You must deliver on what you say. You cannot keep talking and not delivering.

Resources Mentioned:

Fiona Dewar, Founder and Trainer of Pragmatic Leadership is our guest for this episode. Fiona began her career as a management trainee at Marks and Spencer, initially focusing on human resources. She has worked for SMEs in a variety of industries as a strategic advisor and non-executive director. Fiona is now launching a new training company, putting what she's learned throughout her 30-year career into courses that will assist managers and leaders in their development.

[3:01] Sticking to the Knitting

Fiona read a book about looking at successful firms and identifying the key elements that set them apart.

[4:13] Pragmatic Leadership

The right balance of management and leadership capabilities is what pragmatic leadership is all about. It's all about interacting with consumers and treating employees with respect. Fiona believes that businesses should diversify while maintaining their core competencies and capabilities.

[6:02] Entrepreneurs

Entrepreneurs, according to Fiona, are those who set out to change things in their industry or profession. Her business's fundamental strength was going direct to consumers, but she needed to use several social media channels to expand sales. They enlisted the help of other social networking professionals.

[10:25] Experiences of Marketing

Fiona worked on behalf of existing practices all around the United Kingdom. She believes that in order to sell strategically and successfully, companies must first understand their product and how other industries advertise theirs.

Advice

[13:40]

Fiona's business suffered a setback, and one of the things she wishes she could do differently makes the tough decision sooner. She had the impression that the difficult choices they had to make throughout that difficult time were being made for them.

[15:16] Fiona had always known that they were skilled at handling situations outside of their care and offering specialized care.

[16:41] The issue of "why" is always at the heart of marketing. To maintain your motivation, you must clearly understand why you are doing what you are doing.

Resources Mentioned:

In this episode, we have invited Thom Dennis, Founder & CEO of Serenity in Leadership. He works with companies, organizations, and leaders to help them around inclusivity ensuring everyone feels they are part in business and help the business grow. Thom coaches business leaders to learn how to identify and control their ego towards their business and employees and educate them why it its important to keep their ego in check.

[00:57] About Thom

Thom is the owner of Serenity in Leadership and has been around the business industry for a long time.

[01:55] Leaders and their Ego

Ego is one of the paradoxes in life as the driver to achieve a successful business. Most leaders are driven and focused. However, this ego is precisely the reason why it destroys you and why its important to be self-aware of what drives you as a leader.

[04:29] When does ego becomes detrimental?

Most ego comes down to unconscious drivers and it would, perhaps, would have been helpful if the leader understands where that “drive” comes from—they can see and acknowledge it then set it up. There are times where a leader wants to scold someone, but that anger does not come from your employee’s performance. It’s unfair to take it all out from the “trigger” that made you lash out. You can scream and shout first before seeing anyone and it makes big difference when meeting with them compared to holding it back.

[07:15] How do leaders scale and develop their business?

Thom found out that most business leaders created their business around the time they have their children. It was the creative time of their life, but as the children grew up, the leader needs to let go of the business to tend to their parenting responsibilities. Most leaders hold on to their businesses and when it is the time to let go, they do the most damage.

[10:28] CEO vs. Chairman

A business leader who is a CEO and Chairman at the same time shows that they want to be in control—they simply have no intentions to let go. CEO oversee the day-to-day operations while the Chairman oversee the bigger picture. Transitioning from day-to-day to the bigger picture is challenging. This is why coaching is needed during these scenarios to facilitate you during that transition.

[14:56] Ego in Organizations

One of the challenges in organizations is bringing in people who “only” agrees to their arrangements. If you want to be successful, surround yourself with people who have different viewpoints with you. Even though having people who agree to your ideals validates them, eradicating those who have different ideas removes the “creative conflict” in the organization. You have to allow these people to express themselves in a way and disagree with you.

Resources Mentioned:

In this episode, we have invited Sophie Thorne, a business coach. She helps solopreneurs transform to capable CEOs and help them streamline their business. She worked with multiple companies and scaled multiple six figures. Sophie loves mono-tasking instead of multi-tasking and believes focusing and perfecting one thing helped fulfil her goals.

[02:23] Tips to Scale your Business

Have a true growth strategy in place. It does not have to be complicated. You need to have a structure in place to understand where you are now and where you want to go. See what works and what does not. From it, create a monthly, quarterly, or even yearly plan to visualize what you need to do.

[03:25] What companies lacked?

There is a massive difference between goal setting and a plan. Most companies she worked with have the goals like achieving X number of sales, or X amount of revenue, but have no plan on how to achieve that goal. They have an idea “where they want to go” but clueless on “how to go there.” What are the initiatives you need to implement in your business to hit your goals? It is through a detailed plan.

[05:19] What entrepreneurs lacked to hit the first six figures?

Entrepreneurs lacked the mindset piece on how to hit that goal. You need to understand what is right or wrong, and get your mind to a place of understanding your goal. The other thing is to not try to do all things at once. Less is more. Figure out what works and double down on it. Only then when you hit the mark you start thinking on expanding to other things.

[09:30] When do you start to scale?

Scale as soon as possible. Smaller businesses tend to hold back when hiring thinking they can do it all themselves. Hiring is not one plus one equals two. If you hire the right person, it’s one plus one equals three. Having that “right” person brings exponential returns. Delegate the things you are not good at and start focusing on the things you are good at.

[13:24] Organizational Management

Hiring someone better that you is the key. Doing all things at once as an entrepreneur might be tempting for you but this will result to a fear of hiring thinking they are better than you. These “better” people are exactly the people you need—someone who can do what you can’t to make your business well-rounded.

[15:50] Sophie’s “Playbook”

Most people would think that having a system means some “IT systems” but Sophie only has “The Playbook” that her clients and her businesses employ. It is the bible for her business containing the all the templates, standard operating procedures, and systems ready to be used and accessed.

Resource mentioned in the episode:

In this episode, we have invited Zsolt Szelecki. He is a Non-Executive Director and is passionate about building agile business structures, collaborative networks that enhance speed, innovation and accelerate growth.

[2:12] Assessing Business Situations

There is no one size fits all solution. Most companies are in a different stage of their lifestyle. And as companies have different lifestyles. Zsolt can see an evolution in the way boards are composed, developed, or aspirational, how they see themselves. In the last couple of years, more activist roles for the panels, particularly in helping to nurture the global growth or whether it's geographical growth, or industry, niche growth. They are using the board's collective brainpower to spark innovation within the company. Zsolt would like to highlight as a clear trend is that, within the context of changing what the companies are for.

[5:38] Achieving Business Goals

Most companies don't leverage the best way the collective skills and attitudes of the board. Little attention is paid to thinking about how the council could better function as a team. Zsolt believes that is a significant differentiator. You don't have to have necessarily all the big stars in your group to perform best as a sports team.

[9:00] Great Performance of Team

In most cases, if you're giving it an honest try with your current board members, you can turn out much more team performance. Zsolt's argument would be to give it a try and then be pragmatic, learn from your failures for real or from your successes, and it's still worth trying.

[10:49] People With Best Skills

Most sitting board members are keen on trying something new, whether they like it or not. That's another cup of tea. It's actually could be a win-win proposition. You never know that you might develop something new, push them gently out of their comfort zone, and never know they might build something, some new skills they like themselves.

[11:52] Principles of Board

Any senior team can benefit from a better, more cohesive collaboration within the board. The trick is to rethink what responsibility more responsibility means. Board members should have a shared responsibility, not just their own, and board diversity is essential. If you have all sorts of variety using your board, but they are not, there are no environment procedures.

Resource mentioned in the episode:

In this episode, we have invited Laurence Ainsworth. He spent his formative years in sales and marketing in the IT industry working in the UK subsidiaries of companies like General Electric, McDonnell Douglas, and prime computer.

During his last employment, he worked in a fast-growing IT services business growing between 25 and 40% per annum over a decade, which is phenomenal growth. During that time, he rose to regional director of what became a footsie 100 business. And from 2002, he has worked as an independent consultant working with small and medium businesses.

Since 2011, he specialized in supporting high-growth businesses and has written one of the few books on high growth as well. These clients come from all sectors of the economy and are unified by their owner’s ambition to maximize the growth opportunities for their business.

Biggest challenges for companies

[3:07]

Typically, the biggest challenge is actually getting the business to grow with sales. When you look at high growth and if you take the Coronavirus situation, in particular, its sales lead growth. People have gone from selling beer to making hand sanitizers, but the demand for hands has just absolutely exploded. So going from making a very small amount to a massive amount. The two issues are one, where do you get the money to fund all this investment? And secondly, how do you get good people to make sure that you can deliver what you sell at the right quality?

Tips and Ideas in embracing an increase in cost as you grow

[5:58]

The first thing to think about is that if things are looking that you're going to grow rapidly, then what you very quickly have to do is to understand some internal metrics in your business. As you grow, initially, your costs will go up, because you've got to invest in the business to give the business the capability to meet the growth when it gets there. As it gets there, then your business will be more efficient, and you'll be able to pull back some of that extra cost. But people typically do this all too late.

[9:02]

And often with growth, it's about keeping that momentum going. As soon as the momentum starts to go, it's very hard to get it back.

Advice about investing in the infrastructure

[11:38]

You have to have faith in your ability to sell. You need to have a good sales forecasting system, which gives you confidence. Once you've got that, that then enables you to feed that back into the rest of the business. And it will do two things; one, most sales will enable you to generate some of the cash flow, to be able to make that investment early. But secondly, if you've got those sales and confidence, if you go to lenders, you can say, these are my forecasts, this is what it looks like, this is why I need the investment.

Resources mentioned in this episode:

In this episode, we have invited Laura Posey, Chief Instigator at MySimplePlans.com. She is an international consultant, speaker, and author specializing in helping entrepreneurs double their profits while taking time away from the office to change the world. She develops online programs for entrepreneurs to create simple, one-page strategic plans and implement them. She is also an author of "How to Plan Your Entire Year on One Sheet of Paper" and the co-author of "Six Secrets of Sales Magnets" and "Mastering the Art of Success."

Highlights of the show:

[2:14] Started helping People.

Laura started it because she needed it for herself. She started a sales training business because she came out from sales management in the corporate world. When Laura began the sales training business and didn't realize that she was rebuilding herself without the salary and the benefits, she realized she was making herself miserable. Hence, she wants to help other people.

[5:59] Tips in Planning Business.

The idea would begin with the end in mind. She thinks a lot of people have a hard time planning too far in the future. Laura mentioned that start with where you want to be in three years and think about what you want your business to look like at that time. It's a project, not a goal. But you need to have a vision for what you want your business to look like in three years, and then you can start working on that vision and figure out how to get there.

[10:13] Reframing your plans.

Laura recommends writing a plan for the upcoming year. A plan is a way of deciding what you want to do and then committing to doing it. Once you have a plan, you can then go the whole hog on the not now list. Once the plan is done, the list is no longer a shiny object, and you have more time for other things.

[13:44] Missing out opportunities.

Entrepreneurs often don't look at the opportunity and assess how much time and effort it will take to do it. If we don't take the time to do that, we get all sucked into the marketing stuff, like, I'm getting $20,000 worth of property for $2,000. Then who cares if you're not ever going to use it? And again, look at your own track record.

[17:24] Having Clear Vision.

Laura mentioned that it should be at the right time for you to invest the time you got to look at it and go; yes, I'm committed to not only consuming the content but implementing it as I go forward and doing all of it. You got to make that commitment. Planning is complex with a million moving parts, and she has simple success plans.

Resources mentioned in this episode:

In this episode, we have invited Jayesh Patel, the CEO of Progressive. He works as NED with companies, helping them with their businesses and growth strategies. He's got an incredible wealth of knowledge, and I'm just going to pick his brain today and chat through different things that he's learned and seen that the mistakes that a lot of business owners make, and business leaders make and some tips on how we can improve those.

Jayesh’s Background

[2:00]

Jayesh grew the business over 14 years from nothing and made lots of mistakes in building that business, including everything he sees now that other business owners make. He went off and did an MBA for four years learned how to build big businesses.

Biggest Challenges in businesses

[3:03]

The biggest challenge with these businesses is that they don't have the normal corporate processes systems and work internally. Many decisions are made by the business owner-manager, very little authority is passed down through the business. And as a result, when the business owner is not there, almost the company falls over until he gets back, and then they back up again.

One tip of not being the bottleneck.

[6:22]

The biggest laborious task that Jayesh always insists upon is to create your business plan. So why would you set the bed is not knowing the direction of travel? But in terms of what practical things they could do. Alongside that, Jayesh would suggest documenting every single process that you have in your business.

What's the common mistake in those processes?

[10:33]

These businesses tend not to have formal management meetings, no set KPIs, no processes and procedures documented, no board meetings, and no financial performance review. No KPIs against their financial performance, no business structure created their business plan to have a whole range of things that they miss, that if they're working somebody, they take for granted their own business. They don't realize that they're asked what they're offering. They're working. And so when people start their own businesses, they forget, they have to do all that.

Resource mentioned in the episode:

Jason interviews Jane Sagalovich, who is also an online presence, and is the founder of Scale Your Genius.  She is on a mission to inspire and guide coaches, experts, and consultants in 3 ways: 1) by reclaiming their time, building more wealth, and creating more impact, 2) demonstrating that leveraging your time and scaling your business does not have to result in poor quality services or inferior results, 3) Rid the world of crappy online courses.  She has helped hundreds of experts design and sell their online courses with clarity, confidence, and ease.

Some highlights of the podcast include:

- IMPACT should be one of your core values

- See the value of the work you are doing

- Create the ability for you/others to learn on their own time

- Success of traditional learning is 8-12%, whereas E-learning is at 46-52%

- Create a business that optimizes your time and income, but also client results

- When designing an online course, become clear on what you want to create for yourself and for your client, and why

- When creating your course, envision where you want be one year from now in both your life and your business

- When pricing your course consider client value, client experience, marketing, and your own mindset regarding the course

- Client commitment to the course tends to increase when priced over $1000, their onboarding experience, and your commitment to the client

Resources mentioned in this episode:

Jason interviews Peter Sandeen who's been in the online marketing industry for a decade. He works with companies and other marketing consultants to nail down their messaging.

Some highlights of the podcast include:

- How you say what you're saying is most important

- Fix your message so that it's compelling

- It's hard to read the label when you're inside the jar

- Know the difference between value and why someone would buy from you

- Understand things from your prospects perspective

- Your message needs to be understandable immediately

- Don't use a blunt spear

Resources mentioned in this episode:

Jason interviews Trevor Lee who works with organisations helping with their presentation skills and sales processes.

Some highlights of the podcast include:

- Reasons why presentations fall flat

- Tips to help your presentation flow and not feel 'wooden' 

- Structuring your time with presentations

- Tips on how to practise your presentations

- Differences of online and offline presentations

- How to properly use your voice

- What you need in your presentations (The 7 P's)

- Trevor's 44@60 challenge

Resources mentioned in this episode:

Jason interviews Cameron Turner who is the CEO of Lean Consulting. Cameron works with companies to help them get more lean and better automation through RPA.

Some highlights of the podcast include:

- Helping people feel empowered to make change

- Time, empowerment, and knowledge to help your company to get more lean

- RPA can improve processes

- Encouraging change whilst removing a fear culture

- Don't forget to 'get your hands dirty'

- What is RPA (Robotic Process Automation) and how it can help your business

Resources mentioned in this episode:

Jason interviews Dr. Wayne Wright who has worked for some of the world's largest businesses such as Dupont, ICI, Carodon. His experience is in the building of businesses from the bottom up with a clear understanding of strategic elements essential in driving successful growth. He's named on 8 different patents. Wayne has companies in the UK and USA. Dr. Wayne's new book called The 10 Commandments of Business Growth. The book chronicles the strategies, tactics, and tools that have helped his client's achieve phenomenal mulit-million growth and exits from their business.

Wayne is the Managing Director at WSQ Solutions.

Some highlights of the podcast include:

- Positioning your busy based on where your growth is

- Has your purpose changed as you grow?

- Does your client need to change as you grow?

- How Your Self Perception Could Be Stopping The Growth In Your Business

Resources mentioned in this episode:

Jason interviews Malcolm Johnston. Malcolm is an NED, author and pracademic with 40 years’ experience working for and with organisations in the UK and internationally.  He is a leader in B2B strategic marketing and customer experience programmes and, as well as running his own strategy consultancy, is an Executive Fellow of Essex Business School and a visiting lecturer at Birkbeck College, University of London.

Some highlights of the podcast include:

- Why hiring the right people is the responsibility of the HR department

- Why the marketing strategy drives the type of people that need to be hired in your organization

- The importance of hiring people that aren't like you

- Hiring for diversity of thought

- Giving up the right to be right

- The importance of creative conflict

Resources mentioned in this episode:

Jason interviews John Jeffock who is Chief Executive of the award winning C-Suite network business Winmark. John was a former infantry Captain in British Army, decorated for distinguished service, first Gulf War, later he ran the Northern Cordon around Sarajevo for the UN, during the war in Bosnia.

Since then has written two books of war poetry, proceeds from both going to injured soldier charities.

Now John is the CEO of Winmark which runs 16 C-Suite networks, with 700 multinationals, across 13 countries – including the world leading Chief Sustainability Officer network. He has an MBA and sits on six educational boards including two London University MBA advisory panels.

Currently John is writing a book for Bloomsbury, the publishers of Harry Potter, about how to get into and be successful in the C-Suite.

Some highlights of the podcast include:

- Biggest mistakes when approaching C-Suite executives to do business or network

- Understanding the pain points of C-suite executives

- Leading with why, now who

- Why a test project is often your key into the door

- Tips for C-Suite executives for further success

Resources mentioned in this episode:

Jason interviews Mike Hughes who is a consultant dealing with change, change leadership, and change management.

Some highlights of the podcast include:

- Keys of being an effective change leader

- Setting up a pre-integration phase of vision 

- Why framing change as 'digital transformation' isn't the best thing to do

- Why having a start up mindset is important

- The challenges of dealing with people who don't want change

- How to help people know that change doesn't mean they're losing their job

Resources mentioned in this episode:

Jason interviews Gary Lee who's been working in the digital tech space for over 25 years running both technology businesses and agencies. He has a wealth of experience in growing businesses as well as business transformation. Gary also sits on a number of boards and helps them grow their business in a sustainable manner focusing on growth, scalability, and governance.

Some highlights of the podcast include:

- The one question to be effective in your marketing

- How one business went from struggling to flourishing when they go clear on this one question

- 2 tips to get this question right

- The 7 Level Why Rule

Resources mentioned in this episode:

Jason interviews Rob Ball who is the founder of Work Horizons. Rob works with companies and individuals to help them find their true potential and purpose. 

Some highlights of the podcast include:

- 70% of people who have a job are actively disengaged 

- Small shifts in your business can change this

- Why people aren't engaged in their work

- People don't always want to move jobs, they often just want to be treated better

- Tips for both employers and employees to have better engagement

Resources mentioned in this episode:

Jason interviews Barrie Pierpoint, former Chief Executive of Leicester City Football Club.

Barrie Pierpoint has over 30 years experience as a Plc Chief Executive and Managing Director with an impressive and continuous track record of performance and achievements within a range of service industries, including sport, leisure, hospitality, events, retailing, recruitment, training and publishing. During this time he gained a reputation for developing new opportunities and driving businesses forward.

He is  best known for the success of transforming and developing Leicester City Football Club as Chief Executive from a loss-making club to a profitable Premiership business during his 10 years from 1990 to 2000. He was responsible for the turnover growth from £2m to £24m within that period, he oversaw its stock market flotation, raised £12m for Leicester City Plc and developed new subsidiary companies.

Gained vast business experience across many corporate sectors, including sport, leisure, hospitality, catering, events, charities, publishing, printing, retailing, health, education and property.

In 2001 and 2002, Barrie was also Chief Executive of Portsmouth and Bradford professional football clubs. He’s worked with professional football clubs such as Peterborough, Boston and Watford on specific development projects, as well as providing Boardroom management, support, advice and direction, to a wide range of professional sports clubs including Leicester Riders Basketball Club, National Ice Skating Association, Leicestershire County Cricket Club, Leicester Races, Leicester Tigers Rugby Club and many others.

Barrie now works with several companies as a Non Executive Director.

Some highlights of the podcast include:

- How Barrie turned Leicester City FC into a highly profitable club

- Client led services and products

- How he changed culture to increase profit

- Why Barrie thinks communication is the key to growth

- Don't disconnect with your clients

- How to deal with external pressure and opinions 

- What really annoys Barrie

- The biggest mistake Barrie made

Resources mentioned in this episode:

Jason interview Gisela Abbam on today's episode of Atomic Impact Podcast.

Gisela is the founder and Managing Director of OTGA Management Consultancy, chair of the British Science Association, and serves on the boards of British Science Association, Every Woman Ltd, and Briyah Institute, USA. She also serves on various Advisory Committees. Gisela was recently appointed as a Commissioner for the newly formed National Preparedness Commission in UK. She has worked in conjunction with the WHO, World Bank and the UN to improve health outcomes globally. She is also a Global Goodwill Ambassador.

Gisela was recently named one of the 100 Women to Watch for FTSE 350 Boards. Gisela is the winner of the 2019 Black British Business Person of the Year Award. She was awarded Iconic Woman creating a better World for All by the Women Economic Forum. In 2019, Gisela was awarded Fellow of the Royal Society for Arts, Manufactures and Commerce for her contribution to social change. Previously, she was the Director of Strategic Partnerships and a Company Officer for Abt Associates, one of the top 20 global research and evaluation companies.

Gisela was also previously the inaugural Global Executive Director for Government Affairs & Policy for General Electric Healthcare. She developed the global function. She was responsible for the strategic direction of government affairs and policy for GE Healthcare, the $18 billion business unit of GE that provides transformational medical technologies to health customers in over 100 countries. She successfully grew revenues for her Division from $0 to $600 million within a year. She also created over $1 billion commercial opportunities over a 5-year period through partnerships and collaborations.

Gisela was part of a high-level team that negotiated at World Trade Organization (WTO) level the elimination of tariffs for key medical devices resulting in increased access for patients in over 80 countries.

Gisela has written over 45 white papers on various public policy issues and regularly presents at International conferences. Gisela is also the Author of a best-selling e-book entitled: “My journey in finding my purpose in life: with 10 steps to help you find your purpose and feel fulfilled in life”.

Some highlights of the podcast include:

- Finding your purpose

- How losing her kidney inspired her to be a health advocate and global leader

- The power of developing strategic partnerships

- Strengths and partnerships to leverage your business

Resources mentioned in this episode:

In today's episode of the Atomic Impact Podcast, Jason interviews Tony Morris the Conversion Specialist.

Tony works with companies around the globe helping them optimise their sales processes. With 22 years of sales experience helping over 30,000 people Tony is highly sought after to share his wisdom.

Some highlights of the podcast include:

- The power of 'the whale' prospect

- How Tony turned a failed meeting into over £500,000 in business

- The secret of the tadpole 

- Tony's Google Alerts tactic to win clients

Resources mentioned in this episode:

In today's episode of the Atomic Impact Podcast, Jason interviews Ryan Smith.

Ryan is a digital marketer helping small and medium businesses with their online marketing and growth strategies. He's the co-host of the Digital Marketing Happy Hour. 

Some highlights of the podcast include:

- It's not worth running ads if you don't know who your audience is

- Google ads, Google Analytics, goals, and conversions

- The pitfall of not know what online marketing success looks like to you

- The trap of focusing only on brand awareness

- Knowing the difference between your strategy and your tactics

- Knowing the difference between your objective and your goal

- The power of your messaging depending where your prospect is in the buying cycle

Resources mentioned in this episode:

In today's episode of the Atomic Impact Podcast, Jason interviews Matt Crump.

Matt helps executives, entrepreneurs, and euphoric individuals align beliefs with action to live, lead and leave a life of abundance.

Some highlights of the podcast include:

- Overcoming the depths of stage 4 cancer

- Leaving a legacy no matter what

- Making positive choices in the midst of pain

- The power of accountability

- Anything worth paying a price for is worth doing

Resources mentioned in this episode:

In today's episode of the Atomic Impact Podcast, Jason interviews Justin Donne.

Justin is a business strategist, coach, consultant, author of several books on Business and Influence, speaker and trainer who’s worked with Disney, Universal, Prince’s Trust, local and national government,  and many small businesses; featured in magazines, on podcasts, TV and radio shows including Director, Heartrepreneurs, NBC, BBC, and the Peace Summit. Justin's proprietary proven processes save clients the 15-20 year learning curve.

Some highlights of the podcast include:

- The difference between strategic design and operational tactics

- The power of adopting, adapting, and improving strategies from other industries

- Common practice vs Best practice

Resources mentioned in this episode:

In today's episode of the Atomic Impact Podcast, Jason interviews Transformational Facilitator Susana Kennedy.

Susana Kennedy is an International Transformational Facilitator & Speaker, in April 2020 she created the Thrive Network which has connected her audiences to the best Speakers, Healers, Coaches and Specialists in various fields from around the globe. After many years of working with the best in the transformational industries including Robin Banks, Brandon Bays, Dr John Dimartini, Billy Selekane, Leisha Jarret, and many more, Susana was implored to create her own transformational course. 

This was not entirely a new concept as Susana co-created Robin Banks’s first online course “Sustaining the Magic” which follows the world-renowned “Mind Power” course and has produced multiple courses for various experts. 

And so Susana created “Kint-su-kuroi Me - Going from Fractured to Fabulous”. A Transformational Online Course which takes individuals on a Journey of Conscious Empowerment, Healing, Love, Courage and Compassion. It is a process of putting ourselves back together to become even more beautiful, powerful, brilliant and joyful than we were before we were ‘broken’. Susana believes that each and every person has the ability to become the light they wish to see in this world and by going through this course, that light is re-discovered and fanned to life.

Some highlights of the podcast include:

- How to deal with feeling isolated in your dreams

- How to deal with other people's jealousy as you achieve more levels of success  

- The power of forgiveness

- Susana shares some of her personal struggles and how she's overcome them

Resources mentioned in this episode:

In today's episode of the Atomic Impact Podcast, Jason interviews CEO of Leadershiplaire and Excellence Architect Heidi Maduhu.

Heidi coaches leaders and entrepreneurs in areas of strength, leadership, and entrepreneurship. As a corporate trainer Heidi utilises the power of DiSC methodology, storytelling, and the Maxwell Leadership Game to achieve lasting team and organisational transformation.

Some highlights of the podcast include:

- The secret of the Adversity Quotient

- Heidi’s life changing conversation with her high school coach

- The power of acknowledging your weaknesses

Resources mentioned in this episode:

In today's episode of the Atomic Impact Podcast, Jason interviews CEO of The Haigh Institute and growth expert Simon Haigh.

Simon is featured in the Top 200 Influential Thought Leaders of 2021 put together by PeopleHum.com

Some highlights of the podcast include:

- How to increase your confidence to match your capability

- Keys to connecting with other influencers

- The simple secret to increasing your odds of people saying yes to you by 50%

Resources mentioned in this episode:

In today's episode of the Atomic Impact Podcast I share with you why I've started this podcast and a huge lesson I learned in my early 20's that still impacts me today.

Some highlights of the podcast include:

- Why I started the Atomic Impact Podcast

- The lesson I learned about perspective in my early 20's

Resources mentioned in this episode: