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The Visionista Podcast

The Visionista Podcast

By Jessica East
Join us for marketing, PR, branding, and business discussions the first Monday of the month.
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Keeping Great Employees

The Visionista Podcast

Post-Covid Greatness
If you're going through hell, keep going. Winston Churchill A global pandemic has forced us to re-think business, how we make and keep connections, as well as work-life balance. Join the Visionista and her guest, Brian Wallace, President and Founder of NowSourcing, as they chat about life, events, and business connections. If you've been wondering "what now?" don't miss this chat! You do not need permission to be great. Brian Wallace Click here to connect with Brian on LinkedIn.
November 01, 2021
Keeping Great Employees
Employee retention is a hot topic at the moment. Join the Visionista and her guest, Chris Bower, President / CEO (Big Cheese and Grand Poobah) of Endurance Federal Credit Union, as they chat about creating environments and opportunities that keep employees happy. They also discuss the roles that mentorship and recognition play in creating supportive environments for employees to thrive. Click here to connect with Chris. Click here to check out Whale Done by Ken Blanchard.
October 04, 2021
Preparing Your Business for Anything
If we've learned anything from 2020 and 2021, it's that every business needs to be prepared for the unexpected. Join the Visionista and special guest Nate Eberly as they chat about planning for the future. Financial planning isn't just for retirement, but also includes down-turns in business, as well as growth opportunities.  Connect with Nate on LinkedIn.
September 06, 2021
The Importance of Keeping Your Word After the Hype has Passed
Pre-social media, organizations could put out a press release or run some fancy ads and nobody would question their intentions. But now? Transparency is a key commodity in the world of corporate PR. Join the Visionista and special guest Brian Petro (THE Smart Guy in a Tie) as they discuss corporate responsibility, transparency, and why it's in the best interest of Big Business to make social commitments.  Click here to connect with Brian on LinkedIn or Twitter.
August 02, 2021
Soft Skillz
Employers spend a lot of time talking about experience with various programs, platforms, and specialties. What about those "soft skills" that everyone needs to know and, sometimes, are lacking in new recruits? Catie Coyle of Premier Hearing Health Care Center and Jessica East, the Visionista, chat about those soft skills, common sense, how to train your folks, and why mentorship is so important. Join them! Click here to connect with Catie.
July 12, 2021
Succession Planning and Why You Need to do It
Everyone get busy with daily tasks and forgets to address all those "adulting" items that our parents warned us to NOT forget. Join the Visionista and estate attorney, Brittany Doggett of Pickrel, Schaeffer & Ebeling, as they chat about why succession plans are so important for business owners and CEOs. They will also cover a few simple steps you can put into place this week to make sure you're ready in the event of an emergency, as well as how to craft a long-term, manageable plan of preparedness.  To connect with Brittany, click here.  To connect with the Visionista, click here.
May 03, 2021
Prepping for Growth
If you are are trying to grow a business, you're surely faced with plenty of "chicken & egg" scenarios. You know you need to hire people, but when is the right time? Maybe you're growing quickly and thought, "I'll go back and get our HR in place once we slow down a little." DEFINITELY give this podcast a listen. The Visionista and her guest, Steve Black, Senior HR Manager of Brixey & Meyer, chat about WHEN to make those moves and HOW best to make them. Click here if you'd like to connect with Steve. In the chat we discuss some of his blog posts, which can be found here:
April 05, 2021
Social Media: Letting Cooler Heads Prevail
Everyone has an opinion, and everyone can get a little...heated...from time to time. As business owners, as professionals, we walk a fine line between expressing ourselves professionally...or not. Join the Visionista and fellow PR-Queen, Jenny Rapson, as they discuss how to express yourself online while limiting blow-back. Click here to connect with Jenny.
March 08, 2021
Outsmarting Imposter Syndrome
Many women (and sometimes men, too) struggle with Imposter Syndrome. Imposter Syndrome is more that just low self-esteem: Impostor syndrome (also known as impostor phenomenon, impostorism, fraud syndrome or the impostor experience) is a psychological pattern in which an individual doubts their skills, talents or accomplishments and has a persistent internalized fear of being exposed as a "fraud".  Join the Visionista and her guests as they discuss how they've dealt with Imposter Syndrome in their own lives. If this is something you've been struggling with, please know that YOU ARE NOT ALONE. To connect with our guests on LinkedIn: Betsy Newman Brianna Wooten Kristy Schlachter Melanie Redd If you think you might need to talk to someone about Imposter Syndrome, click here to find a therapist in your area.
December 14, 2020
The Importance of Branding
Do I rebrand...or nah? If you've been wresting with this question, you don't want to miss this episode! Join the Visionista and Betsy Newman, VP of Newman Sanitary Gasket Company, as they chat about making those difficult branding decisions and why they're so important. Other topics include succession planning and why you need to consider it sooner rather than later, working with family, and death by RTA.  Connect with Betsy on LinkedIn. If you run your own biz, check out the Goering Center for Family and Private Business.
November 30, 2020
Becoming a Lady Leader
From combating imposter syndrome to shattering glass ceilings, women often feel overwhelmed trying to take those next steps in their professional lives. If this sounds like you, join the Visionista and her guest, Katy Crosby, Chief of Staff for the City of Toledo, as they discuss strategies to open doors and move to the next level, wherever that may be. Click here to connect with Katy. Click here for the book recommendation: The Gutsy Girl Handbook by Kate White
November 16, 2020
The Makings of a Great Leader
What makes a great leader? We all have that one boss who embodied excellent leadership...and that one who left a lot to be desired. Join the Visionista and her guest, Chris Bower of Endurance Federal Credit Union, as they chat about what makes a good leader and how to grow your own leadership skills. They will also chat about trusting your team and creating a company culture where employees can thrive. Click here to connect with Chris.
November 02, 2020
Non-Profits: Why Your Support Matters
Giving Tuesday is coming soon! (December 1, 2020.) While we focus on giving back around the holidays, non-profits rely on community support year-round. If you, your family, or your social group are looking for ways to volunteer, this chat is a must! Join the Visionista and YWCA Dayton's Director of Marketing and Communication, Audrey Starr, as they talk about creative ways to support your local non-profit and why it's so important.  Connect with Audrey on LinkedIn. Learn more about the YWCA Dayton. Check out the Y's wish list. Find a non-profit in your neighborhood. 
October 19, 2020
Understanding Intellectual Property
If you're responsible for your organization's brand, branded materials, and marketing campaigns, understanding intellectual property is a must. Do you own the rights to your materials? Does someone else? Join the Visionista and the infamous David Esrati as they chat about IP, their personal ad heroes, and famous IP litigation.  To connect with David, check out his LinkedIn profile or his website. Click here for David's Reading List.
October 05, 2020
The "Miranda" List
If you've ever felt lost on LinkedIn or waffle when asked for recommendations, this is the chat for you! Listen in as the Visionista and guest Gerard McLean chat about LinkedIn strategy, professional recommendations, and finding and keeping solid professional connections. We will also cover the proper way to prepare a grilled cheese sandwich. Hey, it's cold and we care about your tastebuds.  To connect with Gerard, check out his LinkedIn profile. 
September 21, 2020
Working with Difficult People
We all have encountered "prickly" people while out and about, but what do you do when you have to work with someone who's difficult and not going away? Listen in as the Visionista and her guest, therapist Sara Blacklidge, discuss setting boundaries, prioritizing relationships, and tips for working through difficult situations.  To connect with Sara, visit her Psychology Today page. 
August 24, 2020
Contract Law and Why You Need a Pro
Business can be tricky sometimes, especially if you're a "do it yourself-er." Join the Visionista and her guest, gal-pal, and personal business attorney Gaby Neal as they chat about the ins and outs of contract law. If you are responsible for an organization of any size, you need a trusted pro in your corner. Connect with Gaby on LinkedIn. Contact her firm here.
August 10, 2020
Immediacy, Thoughtfulness and Choosing Your Words on Social
If you are managing social accounts and are wondering how to avoid backlash and "cancel culture," join The Visionista and her guest Nikki Nett as they chat about how to consider what is worth posting. Having a communication plan is well-worth your time. Give it a listen! Connect with Nikki on LinkedIn. Purchase ThunderDome protection here. 
July 27, 2020
Avoiding Social (Media) Blunders
If you are managing social for business or non-profit organizations, you may have noticed that the landscape of what is and is not acceptable to post on professional social accounts has changed in the last 12 months. If you're feeling a little unsure of what you should and should not be posting, this chat is for you! Join the Visionista and marketing and communications pro Andrea Skrlac as they discuss this new landscape. Connect with Andrea.
July 13, 2020
Social Media and Your Mental Health
There's a lot going on in the world right now and it's easy to become overwhelmed. We know that too much of anything can be bad for you...can social media, even in small amounts, negatively impact your mental health? Join the Visionista and mental health professional Sara Blacklidge as they chat about the positive and negative effects of social.  Click here to connect with Sara. Click here to find a mental health professional near you.
June 29, 2020
Are You My Customer?
Do you remember that children's book, "Are you my mother?" Yes. That one. One of my first rules of sales and marketing is know thy client. If you cast a net too wide, you're wasting time and money on people who have no interest in your goods or services.  How do you find your best customer? Listen in while the Visionista and very special, Jack-of-all-things, Gerard McLean chat about how to find your folks. Connect with Gerard on LinkedIn and Twitter.
June 15, 2020
Back that Back-up
Join the Visionista and Randall East, president of TechAdvisors, as they chat about back-ups, malware, and protecting your cloud.  Contact TechAdvisors. Follow TechAdvisors on LinkedIn.
June 01, 2020
Cover your ASSets
Join the Visionista and self-proclaimed "insurance nerd" Tiffanie Demasters as they chat about business insurance. Snooze-fest? HARDLY! Save yourself money and prepare yourself and your business for the shenanigans of life.  Click here to contact Tiffanie directly. People's Bank
May 18, 2020
When to Stay and When to Go
Join the Visionista and Philip Roestamadji of Lion + Panda as they discuss how to discern good relationships from bad. This chat covers not only business relationships but also personal relationships and giving yourself permission to be happy by leaving situations that are not good for you. Do you know how to decide who is a positive influence in your life? Listen in! Lion + Panda
May 04, 2020
Lawyer Up!
Join the Visionista and business attorney Mike Sandner as they discuss common business scenarios and when it's a good idea to bring in the big guns. If you have a business, definitely give this a listen! Click here to contact Mike.
April 20, 2020
You Betta Vote, Bish
Voting is an essential American right. Join The Visionista and Theresa Gasper as they chat about WHY politics matter to the daily lives of everyone and why it's important to pay attention to the MONEY. Follow Theresa on Facebook and Twitter. If you need to file an absentee ballot for the 2020 primary there's still time! Print out the form today. For non-partisan info on the issues visit the League of Women Voters.
April 06, 2020
Bob and Weave Like a Pro
We all experience hardships, setbacks and general shit storms in life and business - it's how we get THROUGH those periods in life that matters. Join the Visionista as she chats with Bill Miller of Grind House Coffee and Tea Co. who has experienced a level of nonsense that most never do. If you need encouragement today, this is the chat for you! Grind House Website Grind House Facebook
March 23, 2020
Essentials when Starting a Business
Listen in as the Visionista chats with Randall East of TechAdvisors and TechAdvisors Home about starting a business: what you need to know and what you need to hire out. If you are thinking about starting a business or have newly started a business, this chat is a must! TechAdvisors TechAdvisors on LinkedIn TechAdvisors Home TechAdvisors Home on Facebook
March 09, 2020
Put Some Respect in Your Name
Listen in as coach Melanie Redd and Jessica East chat about being women in male-dominated fields, getting respect, working through frustrations and the joys of working with a mentor.  Follow Mel on Twitter, Facebook and YouTube.
February 24, 2020
Working Through Fear
Working through fear is hard, and it's the same if you're building an empire or grinding in a corporate cube. Listen in as Daria Dillard Stone and I relive the ups and downs of going where no woman (or man) has gone before. Daria can be found online and on Facebook.
February 12, 2020
Why I Do What I Do.
I get a lot of questions from parents who are nervous about what their kids will think if they start their own business. In this short session my kiddos tell you what they think of my business.
February 07, 2020