Katy Calls BS

You know you've seen the ad or heard someone say they made their millions from a $27 or $47 offer. Someone has tried to sell you the dream that it will grow your list, bring in passive income, and build your six-figure income overnight.

But let's be real, it's BS.

In this episode of Katy Calls BS, we're breaking down how low-cost offers actually fit into a profitable business model and why slapping together a mini offer isn't going to work if you're not thinking long term.

You'll hear:

• Why low-cost offers alone won't scale your business
• The smartest way to use them as part of your bigger customer journey
• The follow-up strategy you might be missing
• What to highlight so buyers will buy

If you've launched a low-cost offer and your results were not great or if you want to launch one soon, this episode will make sure you are on the right track!

Get started on your digital product with Digital Product Formula, a self-paced mini-course that gives you all the tools you need.

Think you have to use PowerPoint or Canva slides to create a legit course or digital product?

Let’s go ahead and call BS on that.

In this episode, I’m breaking down one of the most common assumptions in course creation - that slides are essential.

You might be surprised to learn you don't even need them. And relying on them too heavily might actually make your course less effective.

We’re talking about:

• Why PowerPoint is the default—but not the requirement

• When slides help and when they hurt your learners

• What to do instead to boost engagement and learning

• How to design for all learning styles (not just visual learners)

• Why intentional design > beautiful slides every time

If you’ve ever gotten stuck in Canva hell or obsessed over your deck instead of your message, this one’s for you. Because at the end of the day, transformation is what sells and slides alone won’t get your people there.

Connect with your host, Katy Miller to learn more about course creation and instructional design services:

Let’s call it what it is: Course bloat is killing your digital product.

In this episode, I’m calling BS on the myth that stuffing your course with more content automatically makes it more valuable.

If you’ve ever felt like you had to over-deliver to justify your price or that your course isn’t “worth it” unless it’s packed with hours of video and endless bonuses - this is the wake-up call you need.

I’m breaking down:

• Why more content doesn’t mean more value for your buyer

• How info overload leads to lower completion rates and less impact

• The power of good instructional design (and how it changes everything)

• How to simplify your product while still raising your prices

• The real reason quality over quantity wins every time in course design

This one’s a must-listen if you’re creating digital products or courses and want them to actually work for your clients and your business.

You’ve got the idea. You’ve got the digital product. But… crickets.

If you’ve ever wondered why your course or digital product isn’t selling like you thought it would, this episode is for you.

This week, I’m calling BS on the idea that “if you build it, they will come.” Because the truth? A product without a plan won’t make you passive income, it’ll just sit there collecting digital dust.

In this quick solo episode, I’m breaking down:

• Why launching without a marketing strategy is a recipe for disappointment

• The biggest mistake course creators make when building products

• How to validate your idea before spending time (and money) building it

• Why sharing your process early can build buzz and boost sales

• How long you actually need to promote a course or product (hint: it’s not 3 days)

Whether you're dreaming up your first offer or trying to get traction on one that already exists, this episode will give you a no-fluff look at what it really takes to sell.

00:00 Introduction to Course Creation Challenges 

03:41 The Importance of Marketing Strategy 

06:32 Building Buzz Before Launch 

09:30 Validating Your Idea Before Creation

Where to find me:

Connect with your host, Katy Miller:

Real talk time…building a business while raising a family can feel really hard, and if you’ve ever found yourself on the brink of burnout—or even fully there—holding both, you’re not alone. But we started our businesses so that we could have MORE freedom, not less, right?

That’s why I’m excited to bring you this conversation with my guest, Mary Laske Bell—email marketer, breathwork facilitator, and mom of two—where we talk about the pressure to constantly hustle as a mom and entrepreneur, the biggest lessons we learned and implemented in our own lives to shift to SUSTAINABLE success, and our favorite actionable steps you can start taking TODAY to avoid burnout.

In this episode, you’ll hear:

• Mary’s wake up call to make a big change in how she was working

• Why loving your work alone doesn’t protect you from burnout

• How hustle culture shows up in sneaky ways (especially for moms!)

• Boundaries you can start setting NOW to protect your time, energy, and health (including a sneak peek into the boundaries we’ve each set in our businesses!)

• One of the hardest things about working from home in your own business

• The biggest mindset blocks Mary she sees in people who struggle to let go of hustle culture

Whether you’re a high-achieving entrepreneur, a creative on the edge of burnout, or a mom working on building a business during nap time, during school hours, and after bed, you don’t want to miss this episode!

Connect with Mary:

If you’re thinking about applying for a job—especially if you’ve taken time off from a corporate career to raise your kids or run your business—it can feel overwhelming AF. And it’s tempting to just let your good friends ChatGPT or Canva put together a resume for you and call it a day. But if you’ve gone that route, you’ve probably noticed you don’t get very far.

That’s why this week I’m bringing you this conversation with Kelly Simants—Senior HR Consultant, Resume Writer, Career Coach, and Founder of My Resume Team—to share her top tips on what ACTUALLY gets you noticed in today’s crowded job market. 

In this episode, we’re breaking down:

• What’s ACTUALLY going to set you apart with your resume (and why AI can’t give it to you)

• The right—and wrong— ways to use AI when writing your resume and cover letter

• THIS piece you don’t want to miss on your resume and LinkedIn profile that will get you noticed

• How to address career pivots, gaps, and your time as an entrepreneur with confidence

• Where to leverage your time on LinkedIn to get you the job you want

• Smart, actionable tips to make your job search faster, easier, and more effective

If you're navigating a job hunt, thinking about pivoting careers or going back to a corporate job, or just tired of feeling invisible in the hiring process, this conversation will give you real tools (and a fresh perspective) to move forward.

Connect with Kelly:

We all want to raise kind, confident, emotionally healthy kids—but sometimes the biggest opportunities to help them get there are in the small, early childhood moments we tend to overlook.

This week, I’m joined by Danielle Lindner—award-winning educator, parenting coach, and founder of The London Day School—for a conversation about what our kids REALLY need in their early years (and even into young adulthood!).

From handling conflict in the classroom to navigating big emotions at home, Danielle shares insights from decades of experience helping kids thrive—and helping parents do the same.

In this episode, we talk about:

• Why the early years matter more than we think

• How parents and teachers can be true partners (not opponents)

• What to do instead of jumping in to fix every problem for your kid

• Why teaching emotional intelligence and conflict resolution skills should start much earlier than you think (and how to do this at home)

• What it actually looks like to raise resilient, emotionally aware humans

• Our experience as prior teachers and also mothers
  

This is a must-listen for anyone navigating preschool years (or reflecting on how we parent and lead through challenges at every age).

Connect with Danielle:

Ever feel like you’re doing all the things and following all the “rules” when it comes to creating content for your business but it just isn’t working? Yeah, you’re not alone.

But the truth is it isn’t working because there’s no magic pill or formula to bring in clients this way. And creating content that converts doesn’t have to feel so hard.

That’s why this week I’m joined by Jenna Faye Madden, conscious leadership coach, business strategist, and CEO of Soul Meets Strategy®, to call BS on the idea that marketing your business online needs to feel like a frustrating full-time job (or kill your creativity).

In this episode, you’ll hear:

• The simple reframe that helps you stop overthinking every post

• Why your most aligned clients might never like or comment—but are still watching

• How to create content that feels like you (while converting better than following any old content formulas)

• What happens when you stop trying to ‘get it right’—and start saying what matters

• The real reason your content strategy might feel harder than it needs to

• How to simplify your content without hiding your offers

Whether you're burned out from trying to “do it right” or just want your content to feel more you, this conversation is a permission slip to simplify, show up, and let it be easier.

Connect with Jenna:

We’ve come a long way in how we talk about mental health in our society… but there’s still so much we’re not talking about—and a lot of BS that needs to be called out.

This week, I’m joined by Christopher Birstler, a 5-time suicide attempt and trauma survivor who’s on a mission to provide philanthropy, education, and advocacy. Through his organization From Victim to Victor, Christopher is on a mission to support crime victims and service providers through a trauma-informed mental health lens—and he's not afraid to talk about the real issues.

In this episode, you’ll hear:

• How the “boys don’t cry” mentality is still showing up, despite being outdated and dangerous

• What people get wrong about PTSD—and who actually experiences it

• The surprising forms of trauma most people don’t realize have such a big impact 

• Christopher’s firsthand experiences navigating the mental health system—and the common-sense changes that could have made it more compassionate and effective

• What we REALLY need to be teaching kids about mental health (and why it needs to go beyond depression and anxiety)

Whether you’ve personally experienced trauma, work in a helping profession, or just want to be a more informed and compassionate human, this conversation is honest, eye-opening, and full of heart and an important conversation to hear.

Connect with Christopher:

There’s a ton of baggage around the word hypnosis, but there’s actually a lot of really interesting science and evidence behind it and it can be a really powerful healing tool.

That’s why this week my guest, Craig Meriwether, is here to help me call BS on the myths around the practice of hypnotherapy and break down the science behind how it works.

Craig is a Certified Clinical Hypnotherapist, Medical Hypnosis Specialist, Neuro-linguistic programming (NLP) specialist, and Founder of Arizona Integrative Hypnotherapy.

We tackle the common misconceptions surrounding hypnotherapy (spoiler: it's nothing like you see on TV!), how it differs from pop culture portrayals, and how it can be a game-changer for healing deep-seated emotional wounds and limiting beliefs.

In this episode, you’ll hear:

• The myths about hypnotherapy that Craig wants to bust wide open

• How hypnotherapy helps with trauma, anxiety, and breaking limiting beliefs

• The difference between entertainment and therapeutic hypnosis

• Why this form of therapy is so powerful in accessing the subconscious mind (even from the comfort of Zoom!)

• Craig’s insights on the science behind it—and why it's not just “woo-woo”

• The extraordinary speed at which patients can get relief with hypnotherapy

Whether you’re curious about hypnotherapy for yourself or just interested in learning about this fascinating field, you’ll want to tune in to hear how this therapy could help you eliminate the negative emotions and limiting beliefs that may be keeping you from reaching your full potential.

Mentioned in the episode: 

If you’ve been online for any length of time, I’m sure you’ve seen more than one marketing or sales “expert” telling you to just “do or buy this one thing and it’s gonna change your whole world!” But what most people find when they buy into that messaging is that it was actually very misleading.

That’s why I’m bringing you this episode with marketing strategist and coach, Tai Goodwin, to break down what these marketing “experts” DON’T tell you (but that you really need to hear!)

In this episode, you’ll hear:

• The first big question you really need to answer for yourself in your entrepreneurial journey

• Katy and Tai break down the difference between being a freelancer and being a business owner and how to decide which path you really want to take

• THIS thing most entrepreneurs aren’t well prepared for but is essential to know to run a long-term successful business

• What drives Katy and Tai nuts about the “experts” online

• The hard (but simple) truth that most people need but don’t want to hear about marketing

• Tai explores building an audience for courses vs high ticket offers and if you’re selling something that isn’t sales or marketing related

• Katy and Tai discuss courses: where they break down, the myths around marketing them, and what most people don’t think about before deciding if a course is for them or not

• What you really need to get real about in your business again and again

• The good and bad things about social media in your business

Connect with Tai:

Y’all probably know how I feel about chasing viral status on social media, but it’s such a hot topic in the social media world still that keeps too many people stuck and one that can’t be called BS on enough.

Because the truth still is that you really don’t have to ever go viral and have loads of followers to be successful in business (and honestly aiming for that is most likely actually keeping you from the sales you want!)

That’s why I’m excited to bring you this angle to the conversation from social media manager, Emma Donnelly, who has built her agency on organic social media content alone as a busy mom and now helps other moms to spend less time creating social media posts and more time with their families.

In this episode, you’ll hear:

• How to be really successful as a business owner with a really small audience

• What metrics you should actually be looking at (instead of follower number or view count)

• One of the main things Emma does on social media that she contributes much of her success to that has nothing to do with vanity metrics

• Katy and Emma break down both practical and mindset tips to create IG stories that convert

• Some of the downsides of going viral

If you’ve ever looked at someone’s follower count online and thought, “I wish I had that many followers…they must be making SO much money!” you’re not alone. But the truth is that follower and view count doesn’t mean sh*t when it comes to actually making money in your business, and that’s an important truth to focus on when marketing your work on social media.

That’s why I’m bringing you this conversation with Social Media Strategist, Lynsey Mahoskey, to break down the truths and BS around viral content and follower counts, why you don’t need a huge following to make a ton of money from your social media marketing efforts, and what to focus on instead.

In this episode, you’ll hear:

• THIS thing to focus on to help bring you more profit and revenue from social media (hint: it’s NOT follower or view count)

• What going viral actually means and why it can actually backfire

• These misguided beliefs about high follower counts

• Lynsey’s advice for you if you’re worried about having t a lower follower count and feeling frustrated not getting traction from your social media marketing

• Katy and Lynsey break down consistency in posting and how to find a plan that works for YOU

• One of the biggest mindset shifts Lynsey has had in the last year

  
  

Connect with Lynsey:

When it comes to creating the success you want in your business, strategy isn’t the only important piece. Doing the inner work around your mindset is also a key piece, but it’s one that can be overlooked.

That’s why I’m bringing you this conversation with Ashley Pakulski, The Mompreneur Coach, where she breaks down why mindset work is essential to bringing in the clients and money you want in your business, how it changed her life, and where to get started on your own mindset work journey.

In this episode, you’ll hear:

• Ashley explains the importance of going deeper than surface level mindset work

• Why two people working to use the same business strategy can have vastly different results

• The practices that totally shifted how Ashley’s content performed

• THIS important piece to focus on in your mindset work

• Ashley shares examples from her own life where her mindset work has helped her manifest things

• Katy shares her experience being in the cycle breaking generation and how it shows up with her boys

• Ashley explains where to start on your own mindset journey with some simple practices that can change your life

Connect with Ashley:

If you’re somewhere in the middle of growing your business wondering if all of the things you’re feeling are normal, you’re in the right place. Because the picture we’re given of running a business is often mostly around the beginning phase and the “big success”, with not a whole lot of representation around the middle. And that gives us the concept that it should be a certain way to get from that point A to point B, right?

But the truth is that business growth is never linear, and that path from point A to point B is gonna look different for everyone. That’s why I’m excited to bring you this conversation with Kimberly Bannick, a confectioner, entrepreneur, and mom.

We’re exploring balancing life as a mom and running a business, the learning curves we all go through when we become entrepreneurs, and avoiding comparisonitis and burnout.

In this episode, you’ll hear:

• Social media’s effects on business (and your mental health)

• How to get out of the toxic mind game that social media can cause

• Katy and Kimberly break down their thoughts around defining business success

• How Kimberly has found her own version of balance in her business around family time

• The highs and lows of the thoughts that happen when you leave an employee job and go full on in your business

• How Katy and Kimberly handle decision fatigue and brain overload as moms and business owners

• They ways they structure their days and weeks to find their own balance

• The middle space on a business journey that doesn’t get talked about enough

Connect with Kimberly:

If you’ve ever found yourself feeling shitty because it seems like everyone else has had overnight success in their businesses, while you’re just struggling to keep off the rollercoaster of enjoying your business one day then wanting to burn it all down and give up the next (and back again!), you’re so not alone.

But the truth is, business ISN’T supposed to be an overnight success thing (in fact, it never really is!) And you rarely get to see what’s actually going on behind the scenes of someone’s life or business, even when the highlight reel we see on the outside can make it look like things are going so amazingly.

That’s why I’m so excited to bring you this conversation with DeDee Cai, founder and performance coach at FIT TO PROFIT, a company that utilizes psychology, cognitive science, and holistic wellness to help entrepreneurs get holistically fit to attain peak level of performance in their life and businesses. 

Because she believes that the path to that net worth you’re after—especially in a sustainable way without burning out—is ACTUALLY in prioritizing your SELF-worth. And we’re breaking it all down for you today in this episode.

In this episode, you’ll hear:

• The vow DeDee made herself after losing her best friend to suicide

• How she built her self worth to where it is today from when she was struggling with depression, anxiety, and suicidal thoughts

• What DeDee attributes her success to now

• Why resistance and procrastination can be so strong as an entrepreneur

• DeDee’s advice for when you feel like burning down your business one day and feeling amazing about it the next (and back and forth!)

• She breaks down the relationship between self-care, self-worth, and net worth

• How to begin incorporating self-care, even if you only have 60 seconds a day to do it

• Katy’s self-care practices on busy work days

Connect with DeDee:

You’re not alone if you’ve found yourself chasing some magic formula for creating viral content under the assumption that if you could JUST get your content to go viral, then your business is going to take off and the sales will start coming in.

But the truth is, creating viral content isn’t going to bring you more sales. But we’re going to break down what actually DOES in this episode with guest Amy Atkinson, an award-winning serial entrepreneur, property investor, speaker, wife and mum, whose mission and passion is to transform fellow parents' businesses to six figures and beyond, while still being present with their kids.

In this episode, you’ll hear:

• Why viral content does not bring you sales (and what ACTUALLY does instead)

• Katy and Amy share their real life follower vs sales rates

• The good and the bad feelings that come with content going viral

• Why you should ignore advice about “beating the algorithm”

• What someone’s follower count ACTUALLY means

• How sales on social media has changed

• Amy’s take on consistency on socials and how she helps her clients find the RIGHT frequency of posting for them and their unique goals

• Her top tips on understanding your ideal clients and being able to create content that truly resonates with them

• The exact way Amy revisited her own ideal client avatar (ICA) that led to a massive increase in engagement

• A top tip from Amy to help increase open and click through rates on your emails

Connect with Amy:

If you’ve ever been burned by a coach or program since becoming an entrepreneur, you’re unfortunately not alone. There’s been a lot of ick, BS, and even unfortunately traumatic containers out there. But coaching CAN be a powerful force for good, in the right hands.

That’s why I’m bringing you this conversation with my guest, Heather Wylde, a sales coach dedicated to ethical marketing and sales practices that are 3 times as effective as more overhyped and pushy tactics so common in the online world.

Heather and I are breaking down the good, the bad, and the ugly of the coaching world, including the biggest red flags to watch for in programs or sales tactics, what to look for when looking to hire a new coach, and a big change coming to the industry.

In this episode, you’ll hear:

• How we feel about the word “coach”

• Where sales has gotten more complicated

• How Heather took her sales conversion rates from 10% to 70% AND felt better about the process than the icky tactics the “experts” were teaching

• Where sales has been made confusing online

• Dysfunctional mind games that have been played in the coaching space by some of the big name coaches

• The biggest red flags in programs or sales tactics

• Trusting yourself to invest again after a traumatic coaching experience

• The big change coming to the industry from the FTC

• And the new “trend” in marketing

Mentioned in the episode:

I doubt you started your business so you could work nonstop, lose sleep, not see your friends and family, drop all of your hobbies, etc. None of us did! But so often that’s where people find themselves as entrepreneurs. But it shouldn’t—and doesn’t have to!—be that way.

That’s why I’m so excited to share this conversation with you with Donna Dube, a certified Director of Operations and business growth strategist who helps business owners work smarter not harder, escape the hustle and grind culture, and go from stressed out to confident CEO.

In this episode, we’re breaking down:

• How Donna schedules her calendar to allow for life to come before business (and still grow it!)

• Her top mindset and practical tips to start working smarter, not harder

• What things in your business that are ACTUALLY revenue producing activities, and what aren’t (even though you think they are)

• The 2 containers everything in your business can fit into and which one you want to be spending most of your time on as the CEO of your business

• How to find your “CEO score” and use it to help you step out of the employee mindset and into that of the CEO

• Donna’s top tips on successfully delegating in your business

• How to make room in your schedule for prioritizing your passions AND still have a successful business

Connect with Donna:

AI is a hot topic—especially in the online business space—and it often leaves people either thinking, “No way am I gonna use it; AI’s going to take over my job and I won’t have a job anymore!” or “Yes! I’m going all in with AI and it’s gonna do everything for me so I can be totally hands off!”

Neither are true. That’s why I’m bringing you this episode with my guest, Chad Wooters, whose business helps businesses and entrepreneurs with AI, marketing, and automation. 

Chad and I breaking down why you can’t just let AI like ChatGPT write all your content for you, why you shouldn’t be afraid of it replacing anyone’s jobs, and how to ACTUALLY make the most out of AI tools like ChatGPT when it comes to writing authentic content.

In this episode, you’ll hear:

• How brands are being penalized for using purely AI-generated content and copy

• THIS thing people are really quick to forget about AI

• How Katy has used AI as a tool in her own business

• Chad’s opinion on the fear that AI will replace jobs, and what he thinks it WILL do instead

• Why people are so skeptical about AI

• Chad’s breaks down the risks of using AI that’s pretending to be human in your business

• The 3 biggest concerns around using AI in your business and Chad’s take on them

• Chad’s top tips for success with AI

• Where to start if you’ve never used ChatGPT or other AI before

Connect with Chad:

When it comes to selling and marketing on social media, most business owners think either “I’m posting all the time, so where are the clients?!” or “Thinking about selling on social just feels so gross!” But social selling doesn’t have to mean cold pitching by DM, bro marketing, and icky marketing tactics. 

That’s why I’m excited to share this conversation with you as and my guest, Heidi Medina, and I share how to forget pushy sales tactics and instead build genuine relationships that convert through conversation.

Heidi is a 30+ year business owner and the social media marketing strategist for motivated online business owners and coaches who want to stand out taking their connections into paying clients and collaborations using content, networking and live events to attract dream clients and collaborations.

If you’re tired of seeing so many gross marketing tactics online and you just want a marketing solution that NOT going to give anyone the ick, you don’t want to miss this episode.

In this episode we’re exploring:

• The thing that’s usually the last investment people make in their business should actually be the FIRST

• Some of the ickiest sales tactics and worst cold DMs we’ve seen lately (and what to do instead)

• What social selling IS and ISN’T

• How to sell on social without cold pitching in the DMs

• Why people aren’t getting as much reach with their posts lately and what actually IS working now

• THIS tip heidi gives her clients that you can start using today to help you stand out online

Connect with Heidi:

If you’re on social media at all as a business owner, you’ll know there’s so much noise there! Lots of “experts” telling you that “you’ve got to do THIS thing to make money” or “you’ve got to do THAT thing to get clients” and it’s overwhelming.

Besides, what if you don’t actually WANT that?!

That’s why I’m so excited to share this episode with you featuring my guest Mikkel Leslie, a champion, author, and coach for those ready to live their own lives and awaken their potential.

Because we’re calling BS on the online messaging that says business success is one size fits all and breaking down what to do about it. 

In this episode you’ll hear:

• Why you’re often feeling overwhelmed and behind in your business (and how to block out the noise to stop those feelings)

• What to do when how you feel about things in your business changes

• THIS advice to run away from online

• The importance of understanding our cyclical nature

• How to find fun on social media outside of your business

Learn more about Mikkel and her work at:

People can get a bit nervous when talking about insurance stuff, so today I’m bringing you a guest who is calling BS on common misconceptions and overcomplicated terms about insurance! She’ll be breaking it down so it’s more fun and easy to understand how your health and life insurance works. (Plus, sharing some things you probably didn’t know about life and health insurance as a business owner!)

My guest, Lorena Tomasini, is a licensed insurance agent who has been in the industry for 18 years and loves to help families and businesses with financial protection through life and health insurance and make these topics fun and easy to understand. 

In this episode you’ll hear:

• Life insurance considerations when you run your own business

• How you can use life insurance as a tool in your business

• Ways business owners can use the Affordable Care Act to support their employees

• The first steps you should take if you’re looking for insurance coverage (and what to avoid)

Connect with Lorena:

Like most entrepreneurs, you probably dove into business—excitedly!—because you had this idea you were passionate about, but then you realized there are 587 other things going on behind the scenes of running a business that you had no clue how to handle. Sound familiar?

If your business finances and the numbers piece have been one of them, I’ve got you covered this week! My guest, Kelly Goode, is a Certified CFO Advisor who is passionate about helping small business owners and entrepreneurs with financial literacy and wellness, to enable them to make data informed decisions confidently.

You don’t want to miss this one because we’re breaking down where most business owners fall short when it comes to understanding their finances, the finance basics and reports you should know about, and why having cash consistently come in the door does not necessarily mean that your business is operating profitably.

In this episode, you’ll hear:

• THIS point in your business that’s so so important to get a handle on your money

• Kelly breaks down the typical bookkeeping reports and terms you’ll hear about and what you need to know about them

• The pros and cons of QuickBooks

• Why Kelly recommends having THIS instead of a budget

• What a bookeeper’s role actually is (and where this gets confused)

• Who to hire first when it comes to your business finances, especially if cash flow and revenue increasing is your first goal to tackle

Connect with Kelly:

SEO is a big topic, and it’s so much more than just researching and pulling keywords! So let’s debunk some of the mystery around what it actually is and how to use it.

This week I’m joined by Tanja Aelbrecht, a search engine optimizer for small (but mighty) businesses, to break down what SEO really is, how it works, and what to look for when hiring someone to help you with it.

In this episode, you’ll hear:

• Where Tanja starts when working with a new SEO client

• SEO scams and how to avoid them

• When to invest in SEO support (especially if you’re also building or rebuilding your website)

• The similarities and differences between SEO and hashtags

• What Tanja loves about SEO

• The red (and green!) flags to look for when talking to potential SEO professionals

  
  

Learn more about Tanja and her work:

If you’re feeling burnt out on the strategies the social media “gurus” say you have to follow in order to be successful (that changes every freaking week!), are tired of trying to chase down the algorithm, and all of that isn’t even growing your business anyway, you don’t want to miss this episode!

This week I’m joined by my guest, Kaitlyn David, to call BS on the content strategy rulebook. Kaitlyn is a content strategist and mindset coach helping conscious entrepreneurs find their authentic voice with her unique inward first approach, and in this episode we’re here to break it down for you and help you define your voice and become an authority so that you can actually start converting content into clients.

We’re diving into:

• How mindset and energy are directly related to content

• The disconnect between getting a lot of attention on your content and actually growing your business

• How Kaitlyn uses her Human Design in her business and content strategy

• Repurposing content

• What we often forget when creating and sharing content

• The most simple questions Kaitlyn recommends asking yourself around your content (and THIS important question that most people can’t answer about their own businesses)

• And a simple exercise she recommends to get started

  
  

Connect with Kaitlyn:

If you think about sales and immediately think about pressure, lies, trickery, or just grossness, you don’t want to miss this episode! Because the truth is that it’s really none of that. 

Join me and my guest Bill Becker, a retired sales and marketing pro now taking his superpowers to work on homeless initiatives and evangelizing about sales careers, as we debunk those misconceptions about sales, break down a powerful sales reframe for you, and explore how to flip the way you think and feel about selling.

In this episode, you’ll hear:

• What sales REALLY is

• The worst thing that can happen to a salesperson (it’s not what you think!)

• This “secret” you need to know about selling that will change the way you think about it

• Why Bill feels sales is the most equitable career out there

• His advice for you if sales is the least favorite part of your business

• One of the biggest lessons Katy has learned in business

Connect with Bill:

Here’s the thing…as a woman in our society, the truth is you really DON’T have enough time for everything you’ve put on your to do list. But it feels like you should because the productivity world tells you if you just download this or that “magic” app, you’ll be able to somehow do it all…right? Wrong. That’s why my guest, Elise Enriquez, and I are calling BS. 

Because as women, we have an entirely different experience of running a business and home than the men who traditionally lead the productivity world and, kids or not, this means a heavy mental load and way more interruptions. So what do you do?

In this episode we’re breaking it down for you to help you discover and do what matters—and actually works for you!—so that you can stop beating yourself up, progress to your next achievements, AND enjoy the ride along the way.

In this episode you’ll hear:

• Why you aren’t able to hold all the stuff in your brain anymore (it’s not actually your age!)

• What needs to happen so that you can ACTUALLY prioritize things instead of playing whack-a-mole with your to do list

• How much BS is marketed to us as the “magic” tool or app that’s gonna save us (and how to find the system that will actually work for YOU)

• The question to ask yourself if the tool or system you’re using isn’t working for you

• How to make sure your own business goals get priority time as well as client work

• The app Elise uses that runs her whole life and business and the process she uses

• How to balance both personal and professional to dos when working from home

• THIS wording and perspective shift that will change the way you find a productivity tool or system that works for you

• How to know when it’s time to invest in more complex productivity tech for you and your team

Mentioned in the episode:

The idea that we can be ambitious, career driven, dedicated to work AND 100% there for our kids…it’s practically impossible. We can’t win. But we still try to and constantly feel like we’re falling short, right?

We’ve been trained to believe that we’re supposed to “have it all”, but this week Markella Kaplani and I are calling BS. Markella is a Parenthood & Relationship Coach who is passionate about elevating and empowering parents to reconnect with themselves, their partners, their children, and their dreams.

We’re breaking down:

• The process of change we all go through when becoming moms that no one talks about

• Juggling motherhood and working

• One of the very big issues that we internalize as mothers

• How parents can grow together rather than apart while parenting

• The status quo about motherhood that we need to change

• How we can find our own peace in motherhood

Where to find Markella:

If you are new here, I am not a fan of the hustle culture. Which is why I wanted to dive into this topic of small business owners working 24/7 or wearing a badge of honor of working all the time.

I know we didn't start a business to be miserable or exhausted.

And while we are working hard to build our dreams, there is a better way.

This episode explores what the books tell us to do and how to navigate it, creating our own schedules, and creating a business that works with our lives.

Loving the podcast? Leave a review, rate us on Apple or Spotify, and share on social media.

Connect with your host, Katy Miller:

Listen before you plan your next batch of content.

Planning content doesn't have to be hard. 

I hear a lot about planning content in 30 days or planning a year of content using different methods. But the missing piece is what you have to do BEFORE you ever plan anything. 

In today's episode, I am walking you through the pre-work I take my social media strategy clients through before we ever plan any content. We talk about the questions you need to answer, what you need to know, planning around your launches or promos all the way to the nitty gritty of how often to post and the type of content you like to see.

The best part, once you do this, your content planning with be so much easier! 

Tag me when you listen! Screenshot as you are listening and share it on social, tag @themillersocial

One of the biggest mistakes I see in the course creation, course development world, is someone picking their course type first.

In today's episode, we're breaking down the 3 course types you should work towards in your business and the mistakes people make along the way. 

3 Course Types:

Signature Course (the BIG one)

Focused Course 

Mini Course (Listen to hear why this is Katy's favorite!)

Whichever course you create, know that there are many different ways it could look and be delivered. Creating a course is an involved and sometimes complicated process. Katy can help you get started with course creation services.

If you like to slow down a bit in the summer because your kids are off and your schedule is just crazy, but you still want to keep things rolling in your business, this one’s for you! 

Join me for this episode as I break down the steps you can take NOW to get your business summer ready so that you can actually take down time to enjoy it with your kids, how I navigate summer break as a mom and entrepreneur, and how to continue marketing in your business without being on social all summer.

Where to find me:

Connect with your host, Katy Miller:

Have you ever found yourself comparing your business and progress to others on the internet? I think we all have, and it can leave you comparing HARD and wondering if you should even be putting your offer out there at all!

Everyone deals with imposter syndrome at one point or another in their business, so today I’m bringing you an episode to help you put it into perspective, stop the comparison game, and what to ask when given advice—whether solicited or not!—to ensure it’s actually the best advice for YOU.

Where to find me:

Connect with your host, Katy Miller:

Have you ever been burned by someone claiming they’re an “expert” who happens to have great marketing skills, but it turns out they’ve only done the thing they’re selling once or just on themselves and you didn’t actually get the results you wanted? I think we’ve all been burned at least once at this point!

That’s why I’m bringing you this spicy episode today, because I think it’s getting out of hand. Join me and we dive into how we classify “experts” online and how to spot the people who ACTUALLY know what they’re talking about.

Where to find me:

Connect with your host, Katy Miller:

I've been in Instructional Design and Development world for a while helping people take their knowledge and turn it into a profitable course. In today's episode we are talking about the biggest mistakes I see in the course development world and with my clients. Some of them may surprise you. Tune in to hear my top 5 and what you can do about them to avoid these mistakes!

Where to find me:

Connect with your host, Katy Miller:

Chances are, you’re no stranger to imposter syndrome. You know…that feeling like you don’t know what you’re doing in your career and surely everyone is going to find out you’re a fraud (but you’re really super knowledgeable!)?! Yes, it sucks. But it doesn’t have to keep you stuck! So in today’s episode, we’re breaking down the different kinds of imposter syndrome, what drives it, and what to do about it.

Mentioned in the episode:

I know you've heard this. 

A course is a great source of passive income! 

Well, yes and no. It can be but I think it depends on the type of course you create and how much effort you really want to put into it.

Tune in to hear how we breakdown passive income and share tips to make your offer more passive.

Connect with your host, Katy Miller:

So you made a course, followed everything you’re “supposed to do”...and it still flopped? What should you do? The answer isn’t to burn it all down, and it’s not to scrap everything you created and start from scratch. Don’t miss this episode as I break down why this happens, call some BS on course launch talk in the online space, and walk you through the 3 things you should do after that course launch flop to make the next launch more effective.

In this episode, you’ll hear:

• What to look at to know what to tweak for the next launch (hint: it probably ISN’T your course content that’s the problem)

• The thing I want you to remember when it comes to launching your first course

• These important mindset pieces when it comes to your course

• THIS piece so many people miss when launching a course

• The email sequence I use and recommend for a launch

• My own experience creating my first course 5 years ago

Where to find me:

Connect with your host, Katy Miller:

There’s so much BS in the health industry, and my guest and I are breaking it down for you today! Abby Pagud is the CEO and founder of Kapital Health, and she’s passionate about debunking the BS in the health industry while reeducating people how their bodies work and react to stress, food, and exercise.

In this episode, we’re diving into:

• The injury that started her on this path

• Aging as women and learning to deal with our changing bodies

• How cortisol level testing should actually be done vs how it’s commonly done

• Adrenal fatigue and how to fix it

• Releasing trauma from our bodies

• Where to start if you’re ready to put good routines in place to manage your emotions

Mentioned in the episode:

The need for good communication skills don’t stop when you leave corporate and start your own business, and there’s a lot that goes into hiring team that a lot of business owners don’t think about.

That’s why I’m bringing you this conversation with Dustin Jones, owner and CEO of EncompassHR, to break down why communication has become such a huge problem at work, the biggest problems in the workplace today, and her best tips for interviewing your next team hire.

In this episode you’ll hear:

• How Dustin went from politics to HR

• What to remember when you’re communicating via text or email

• The basics of communication skills that everyone needs to use

• Where communication breaks down in the hiring process

Learn more about Dustin and her work:

It’s something no one thinks about when they create a course, but it’s so important…the psychology behind online learning.

Understanding how your people learn and how to keep them engaged is the key to making your course the most effective it can be. Get ready for a little Psychology 101 for online courses in this episode as I break it down for you!

I’m diving into:

• One of the biggest challenges as a course creator

• How to take this information and apply it to your course to make it more accessible and appealing

• The drastic drop in our attention spans over the last 20 years and why (it’s not what you think!)

• How to cover the learning styles of different students in your course while holding their attention

• The way to break down your course videos so you don’t overwhelm your people

• Why THIS step is so crucial to creating an effective course

Articles referenced in the episode: