Climbing To The Top

How does your website perform for you? Does it bring you a steady stream of new clients who are already pre-sold on what you are about and what you offer? No? I get it.

Which is why just recently I switched to a brand new place to build my main website – but one that will help and train you on how to build a proper online business.

When do you know if it’s time to quit?

Having had a very stressful few weeks where I have ended up burned out and stressed, it occurred to me that our ‘path’ is not our goal.

If we continue to follow a path that’s only resulting in making us feel tired, stressed, burned out and tired rather than fulfilling our potential and reaching our goal, then it seems to me that it’s not the right path and we need to change to a new path.

So, I hope you enjoy today’s episode and that it resonates with you.

The book I was referring to is called You2 and is by Price Pritchett.

The episode where I talk about the One Funnel Away challenge is Episode 3: 

https://anchor.fm/kim-orourke/episodes/Episode-3-OMG--My-Experience-of-the-30-Day-One-Funnel-Away-Challenge-eifbjd 

And

My interview on Click Funnel’s Funnel Stories is: 

You'll probably be spending on marketing, but having a considered and set amount for your marketing spend will help you get the best results, the best ROI and will prevent you wasting money.

But, how do you set a marketing budget?  There are three official ways of setting a marketing budget and in this episode, I take you through what each of the methods are and which one you should choose depending on where you are with your business.

LinkedIn is one of the Big Three social media platforms, and if you operate in the B2B space, then you’ll no doubt be on there. BUT, do you know how to access all of its magic?

For today’s episode, I have interviewed Amanda Brown – LinkedIn specialist.

Over the past decade Amanda has trained hundreds of business professionals to use LinkedIn to build valuable networks and to use the platform as part of a wider online marketing strategy.

She has an online programme, LinkedIn Liftoff, which teaches you how to use LinkedIn to showcase your expertise, generate leads, build high quality relationships and grow your business - without paying for a premium account and without spending hours on LinkedIn every day or spending money on ads.

There are SO many golden nuggets in today’s episode: you will need a pen and paper to take notes!

For instance:

Amanda teaches us how to generate segmented leads...using polls (who’d have thought?!);

How to target your audience in different time zones or at different times of the day – without generating any new content;

How to get the best of out of LinkedIn Stories...

....and so very much more.

It was great fun recording this, as you can tell from laughter peppering our entire interview, so I hope you enjoy listening as much as I enjoyed interviewing Amanda for you!

You can download Amanda’s free 65 LinkedIn Post Ideas at:

https://courses.alterra-consulting.co.uk/65ideas 

You've written your strategy and plan for the year, but four months in you decide it's not really working for you and it all feels far too much hard work, and then you get stuck in a "fug".

Know those times?

Yep, me too, and I've just come out of one.

They're not pleasant but on the bright side, I've experienced them before so know what to expect and today's show I'm chatting to you about my experience and the advice that I can give you for when you go through the same.

In Episode 52 I gave you my top five reasons why you NEED a marketing plan, but there are many 'things' that could happen if you DON'T have a marketing plan.  In today's episode, then, I'm taking you through those 13 reasons.

Here are your insights for the New Moon in Aries on 12th April 2021 and the energies of that moon that you can utilise for your and your business.  It's a fabulous moon for kicking off those new projects and starting a side hustle or additional income streams.  Listen all the way through for all the details!

This month the sun moves from Aries to Taurus and with it comes a change of energy.  This is great month for getting yourself organised and making sure that you're on track with your goals, oh - and catching up with that book-keeping!

I believe that each of us has a purpose, a reason to be on this planet at this time. You wouldn’t be working so hard at your business unless you were driven by an inner desire to do something greater with your talents and abilities. I suspect that there is probably some kind of difference that you want to make in the world with your unique set of talents.

Our minds though, are very good at getting in our own way. We question ourselves, we worry about what people will think, we’ll think we’re not good enough, we think we’re going to be ‘found out’.

When you live your life in that place or purpose, then you can’t help but be good enough, you are never going to be ‘found out’, you can live with complete confidence and will no longer have any need to question yourself, and – quite frankly – the negative thinkers didn’t ever belong in your world anyway.

Sure, I can teach you marketing to help you get ‘you’ out there into the world.

But before then, you have to know who ‘you’ is.

You have to have the complete and utter confidence that you are the ‘you’ who is living their life in the way that your inner spirit has intended. Living to your full truth and thus to your full potential.

That’s when you can serve the world in the absolute best way possible, and you can be who the world is waiting for.

And that’s where astrology comes in.

I hope you enjoy today's episode.

The next Full Moon is in Libra this coming Sunday (28th March 2021) and gives a lovely message (and a couple of warnings) to us entrepreneurs to make sure that we're ready for the Astrological New Year with the next New Moon in Aries in a couple of weeks.

With the sad news of Sarah Everard being murdered last week and the heavy handedness of the Police at Sarah’s peaceful vigil on Saturday night, I wonder if last week was a catalyst for change for women?  I think changes need to happen at a much deeper level, not just in our homes, but in our schools, in business and in society.

This is a podcast from my heart, and I would love to know your thoughts after you have listened.

Have you ever got to the point of working more and more hours and feeling, quite honestly, burnt out and stressed.

But you still have all of this stuff to do to run your business and get to where you want to go to.

In today's episode I talk about why you should only work in your Zone of Genius and why finding a marketing team is easier than you might think.

Resources:

Did you know that there are at least 43 marketing channels (called "media" in marketing terms) to choose from when you're thinking how to get your message out there?  It can be overwhelming to say the least, and probably enough to drive you slightly bonkers!

Procrastination can kick in if you can't decide, and then you end up doing nothing.

Or you will attempt to do all of it, not very well.

I'm not sure which is worse!

So in today's episode, I am looking out how to choose the right kind of marketing channels for you and your business so that you can SHINE!

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Ever found yourself wondering exactly which social media platforms to post on for your business? There are so many social media platforms, it can be difficult to decide and, worse, there’s also the dreaded "FOMO" (no, I didn't know what it meant either, but I do tell you in today's episode!).

So today I am taking you through how to make the decision on what platforms to use for your business.

Happy listening!

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LAST CALL FOR THE FREE FOUR PART MASTERCLASS TRAINING SERIES ON SOCIAL MEDIA

Thursday 18th February 2021 - 5pm GMT / 12pm EST

Tuesday 23rd February 2021 - 5pm GMT / 12pm EST

Thursday 25th February 2021 - 5pm GMT / 12pm EST

Tuesday 2nd March 2021 - 5pm GMT / 12pm EST

Social media seems like a necessary evil to some entrepreneurs, but it is essential to the growth of our business.   In today's episode I'll take you through why social media is so important for the marketing of your business - told through a story of some birds!

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Modelling is a useful tool in any entrepreneur's toolbox and enables you to make lots of little tweaks that can add up to a BIG difference in the success of your marketing. 

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Do you write your goals down on a list somewhere?  Stashed away in a file which you only re-visit now and again?  Although we probably all do this, I think it can be quite dry and uninspiring and our minds can't get emotionally involved in them.  So in this episode I'll take you through what you can do, starting today, to bring your goals completely alive and to make them a physical reality.  This method can truly create magic, so do please let me know how you get on.

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Social media expert, Jonathan Pollinger, and yours truly have put our heads together and are running a free mini masterclass series in February to help you power up your social media this year.  We'll be covering topics such as how to create your content plan, growing and engaging your audience, and the latest trends and platforms that you will need to utilise in your social media strategy.

More info next week but just to give you a heads up on dates, these are:

Thursday 18th Feb 2021
Tuesday 23rd Feb 2021
Thursday 25th Feb 2021
Tuesday 2nd March 2021

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Have you ever thought past your overall business and marketing goals, down to a more granular level? Each of these granular marketing activities are all there to help you achieve your top line marketing goals. So it pays you to set goals for each activity.  In this week's episode, I am going to take you on a deep dive into how you would set marketing goals for each of your marketing activities and how they all synergistically fit together.

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I don’t know about you, but I have to rely on my weekly and daily action lists in order to make sure everything gets done in my business. 

Even with the mundane, regular tasks, if I don’t write down – somewhere – what I have to do, then off that thought disappears, out of my memory bank and off into the ether, never to be seen again.  

It's easy to forget our goals too, but these - arguably - are the most important things to remember in our life. Aside from not forgetting them, there's also a very good reason why you should write them down, and that's what I am talking to you about in this week's episode.

Today we have a major Jupiter Saturn conjunction in 0 degrees 38' of Aquarius, and it has major significance for the world that we live in, our lives and our businesses.

In this episode I am deep diving into the conjunction and taking you through what this conjunction will mean for you.

NB: I was having a senior moment and mentioned at the beginning that there was a major conjunction in 1960/61. Apologies for me saying that because that date was incorrect (no idea what planet I was on at the that particular moment...it obviously wasn't Jupiter or Saturn!!) the last conjunction as close as our one this year AND so that we can see it from Earth was in 1226.  The next close conjunction will be in my kids' lifetimes in 2080 but then the one after that will be in 2417 so yesterday's conjunction was our best chance of seeing on this close.  And in the UK, it was cloudy and raining!!

My mum used to say "be careful what you wish for, because you might actually get it."

I'm not sure I really understood that as a child, but as an adult, well - never a truer word has been spoken.

However, I am going to challenge you to STOP wanting...for a very good reason.

And this episode I will tell you why!

It's that time of year again when our thoughts turn to what we want to achieve next year.  Actually this is relevant at ANY time of year, because in this episode I wanted to talk to you about what success looks like for you.

The terms "brand" and "branding" are much misunderstood and I saw someone asking this very question just a few days ago on a business forum, so I thought I would take the opportunity to answer it for everybody!

The term "marketing funnels" and "sales funnels" get used a lot in marketing, particularly now with online tools making it so much easier for us mere mortals to put one together.  Your marketing funnel will lead into your sales funnel, and this episode I am giving you an introduction into the:

• benefits fo a marketing funnel, 
• what a marketing funnel is, 
• what type of business can use one, and 
• how they're made up.  

My aim is for you to have that basic understanding so that you can decided whether it's something you would like to include in your marketing plans and therefore whether you want to explore further.

Despite it being a funny old year (maybe the understatement of the year) I think we can take a huge gift from it into 2021.

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It's a sad fact that when a business hits a difficult period, or they want to cut back on expenses, then marketing is one of the first things to go.

When they do that, they realise what their marketing was doing for them all along.

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If you've wondered what the difference is between these terms, and what to do about them, don't worry you're not alone.

In this episode, I'll explain all!

Unless you have been living on the moon, then you would have noticed that this year has been a a teensy weensy bit interesting.

Major changes and major transformations to our entire lives and businesses and everything that we have got used to and known,

I think we're changing for the good though; like any transformations, it's painful whilst you go through the process, but it's good when you have reached the other side.  Astrologers have seen this year coming for a long time: the Jupiter, Saturn, Pluto stellium in Capricorn is a POWERFUL and TRANSFORMATIVE combination and (as astrologers) we've known that something major will be happening this year for a long while.  Something destructive but transformative.

So here we are nearing the end of 2020, all of us reeling from the enforced changes this year.  My best advice would be to go with it because life - as we knew it - will never be the same again...but in a good way.  I'm looking forward to seeing what the next few years will bring.

So, in today's episode, I have broken this stellium down for you and am giving you an insight into what will be happening next and when.