Kliky, bidy, noviny - Novinky PPC Podcast CZ
By Ladislav Vitouš
Kliky, bidy, noviny - Novinky PPC Podcast CZMay 21, 2021
Kliky, bidy, noviny jsou nyní součástí PPC Podcast CZ
Kliky bidy noviny se přesouvají pod PPC Podcast CZ. Ten najdete na každé dobré podcastové platformě nebo na https://ppcpodcast.cz
Děkuji za váš zájem a budu se těšit na slyšenou u dalších epizod.
043: Rozdíl mezi cookies 1. a 3. stran a co jejich zánik doopravdy znamená pro reklamu a analytiku (10. 5. 2021)
PPC novinky 10. května 2021
https://www.kaspersky.com/resource-center/definitions/cookies
https://www.clixmarketing.com/blog/2021/05/03/does-ppc-work-for-every-business-and-other-faqs-in-digital-marketing/
https://about.ads.microsoft.com/en-us/blog/post/may-2021/our-upcoming-changes-to-phrase-match-and-broad-match-modifier
https://hanakobzova.cz/ppc-novinky-duben-2021/
042: Google proti celému světu, automatická doporučení, nákupní fáze a psychologie v marketingu (30. 4. 2021)
PPC novinky 30. dubna 2021
https://searchengineland.com/wordpress-proposes-blocking-floc-by-default-347887
https://www.searchenginewatch.com/2021/04/16/the-search-dilemma-looking-beyond-googles-third-party-cookie-death/
https://www.searchenginejournal.com/google-ads-automatic-recommendations/403050/
https://www.searchenginejournal.com/why-top-of-funnel-matters/403034/
https://www.wordstream.com/blog/ws/2021/04/23/influence-buyers-marketing-psychology
041: Nenalhávejme si, že 1st party data můžou nahradit 3rd party cookies (16. 4. 2021)
PPC novinky 16. dubna 2021
https://www.searchenginejournal.com/duckduckgo-announces-plans-to-block-googles-floc/401993/
https://www.searchenginejournal.com/google-ads-conversion-updates-global-site-tag-to-set-first-party-cookie-gmp-to-model-conversions-in-europe/402618/
https://www.wordstream.com/blog/ws/2021/04/12/first-party-data
https://www.searchenginejournal.com/breaking-google-announces-new-dynamic-exclusion-list/402600/
https://www.searchenginejournal.com/google-ads-account-takeover-cleanup/401194/
https://www.focus-age.cz/m-journal/aktuality/jak-zlepsit-vykon-videoreklam--google-ads-pridava-moznost-optimalizace-skrze-video-experimenty__s288x15849.html
https://searchengineland.com/google-ads-rolling-out-auto-applied-recommendations-347739
https://partnerdash.google.com/apps/auto-applied-recommendations/home
040: AI nástroje v online marketingu, optimalizace reklama pro Instagram a další (9. 4. 2021)
PPC novinky 9. dubna 2021
https://www.adleaks.com/ai-and-digital-marketing/
https://www.socialmediaexaminer.com/how-to-optimize-instagram-ads-creative/
https://business.linkedin.com/marketing-solutions/blog/linkedin-b2b-marketing/2021/ad-targeting-on-linkedin-made-easy-with-5-helpful-tips
https://zatomarketing.com/blog/video-lets-talk-the-keyword-and-its-future-marketing-millimoment/
https://searchengineland.com/the-concerning-future-of-the-resilient-keyword-347531
039: Konec cílení na zájmy a publika? Reálnější hrozba než by se mohlo zdát (2. 4. 2021)
PPC novinky 2. dubna 2021
https://ppcpodcast.cz/lucie-suchoparova
https://www.socialmediaexaminer.com/how-marketers-can-respond-to-apple-ios-14-privacy-update/
https://www.ppchero.com/the-complete-checklist-for-managing-campaigns-on-facebook-that-will-solve-more-than-90-of-your-problems/
https://www.wordstream.com/blog/ws/2021/03/29/succeed-with-google-ads-broad-match
https://www.facebook.com/business/help/966883707418907
https://www.searchenginejournal.com/facebook-analytics-is-shuttering-on-june-30/401143/
https://hanakobzova.cz/ppc-novinky-brezen-2021/
038: FLoC nesplňuje GDPR, přeložte si feed pro Heureka.sk a další novinky (27. 3. 2021)
PPC novinky 27. března 2021
https://www.adexchanger.com/platforms/google-will-not-run-floc-origin-tests-in-europe-due-to-gdpr-concerns/
https://www.ppchero.com/google-display-network-best-practices-in-a-first-party-cookie-world/
https://www.mergado.cz/blog/preklad-popisu-produktu-translating-parrot
https://www.clixmarketing.com/blog/2021/03/25/using-customer-reviews-to-build-trust-in-ppc-campaigns/
https://www.jonloomer.com/ios-14-resources-for-facebook-advertisers/
037: Konec cookies, FLoC, cílení na LTV a další (19. 3. 2021)
PPC novinky 19. března 2021
https://searchengineland.com/floc-is-coming-heres-what-we-know-so-far-346857
https://www.searchenginewatch.com/2021/03/16/the-five-latest-google-ads-features-and-how-to-make-the-most-of-them/
https://www.ppchero.com/analytics-what-sources-are-stealing-your-paid-revenue-attributio/
https://adalysis.com/blog/two-new-tools-to-help-you-navigate-the-modified-broad-to-phrase-match-changes-in-google-ads/
036: 15. března 2021
PPC novinky 15. března 2021
https://www.ppchero.com/how-to-optimize-your-ppc-campaign-for-saas-products/
https://www.adleaks.com/app-store-ads/
035: 12. března 2021
PPC novinky 12. března 2021
https://www.wordstream.com/blog/ws/2021/03/11/responsive-search-ads-new-default-google-ads
https://www.jonloomer.com/how-to-share-facebook-custom-conversions/
https://www.jonloomer.com/how-to-optimize-for-a-clients-configured-facebook-events/
https://newsfeed.cz/facebook-pridava-reklamy-do-kratkych-videi-a-nabizi-dalsi-moznosti-monetizace/
034: 11. března 2021
PPC novinky 11. března 2021
https://www.searchenginejournal.com/ppc-automation-optimization-magic-wheel/398251/
https://www.ppchero.com/google-is-retiring-tcpa-and-troas-bidding-strategies/
https://about.ads.microsoft.com/en-us/blog/post/march-2021/get-full-control-over-your-dynamic-search-ads-with-static-headlines
https://zatomarketing.com/blog/how-to-fix-a-google-merchant-center-suspension-for-misrepresentation-or-unacceptable-business-practices/
033: 10. března 2021
PPC novinky 10. března 2021
https://blog.seznam.cz/2021/03/co-prineslo-nove-cileni-na-zajmy-v-skliku/
https://www.ppcnovinky.cz/sklik-brzy-spusti-rozsireni-reklam-o-popisek/
032: 9. března 2021
PPC novinky 9. března 2021
https://www.searchenginejournal.com/global-ad-blocker-trends/398133/
https://blog.google/products/flights-hotels/more-choice-travelers-free-hotel-booking-links/
https://www.focus-age.cz/m-journal/aktuality/facebook-a-instagram-umozni-vypnout-politickou-reklamu-v-dalsich-90-zemich--vcetne-ceska__s288x15794.html
031: 8. března 2021
PPC novinky 8. března 2021
https://www.ppcnovinky.cz/google-meni-sledovani-uzivatelu-reklamy-bude-cilit-jinak/
https://www.adleaks.com/digital-privacy-changes/
https://business.linkedin.com/marketing-solutions/blog/linkedin-b2b-marketing/2021/3-b2b-content-marketing-strategies-to-help-startups-boost-lead-g
https://www.socialmediaexaminer.com/customer-lifetime-value-how-to-calculate-ltv-for-facebook-and-instagram/
https://www.searchenginejournal.com/national-international-google-ads-campaign/397101/
https://www.ppchero.com/how-to-do-aso-in-2021-app-store-optimization-tips/
030: 5. března 2021
PPC novinky 5. března 2021
https://zatomarketing.com/blog/floc-privacy-sandbox-google-ads-privacy-changes-kinda-explained-zato-marketing-moment/
https://searchengineland.com/google-ads-mobile-app-adds-custom-and-performance-insights-notifications-346661
https://www.seroundtable.com/google-ads-evasive-ad-content-policy-31035.html
https://www.ppchero.com/february-2021-updates-to-paid-media-platforms/
https://www.stryde.com/facebook-ios14-update/
https://www.jonloomer.com/prepare-clients-for-ios-14/
https://grouptwentyseven.com/google-ads-got-you-frustrated-try-microsoft/
029: 4. března 2021
PPC novinky 4. března 2021
https://blog.google/products/ads-commerce/a-more-privacy-first-web/
https://www.searchenginejournal.com/google-will-not-track-users-after-replacing-third-party-cookies/397739/
https://www.optmyzr.com/blog/6-google-smart-shopping-optimizations-to-improve-profitability/
http://www.clixmarketing.com/blog/2021/03/03/how-might-ppc-fit-differently-in-your-funnel/
https://www.searchenginejournal.com/pinterest-ads-getting-started/396969/
https://www.ppcprofits.cz/blog/zalezi-v-placenem-vyhledavani-na-zobrazenych-url-adresach
https://blog.heureka.cz/2021/03/04/jak-na-parovani-na-heurece-povinne-parametry/
https://www.mergado.cz/blog/arukereso-trusted-shop-woocommerce-prestashop
028: 3. března 2021
PPC novinky 3. března 2021
https://www.mergado.cz/blog/predstavujeme-bidding-fox-samostatny-biddingovy-automat-pro-mergado
https://www.searchenginejournal.com/why-guest-blogging-is-the-worst-link-building-strategy/396039/
https://seths.blog/2021/03/the-weight-of-repetitive-tasks/
027: 2. března 2021
PPC novinky 2. března 2021
https://adespresso.com/blog/apple-ios-14/
https://business.linkedin.com/marketing-solutions/blog/linkedin-b2b-marketing/2021/4-tips-for-a-full-funnel-content-marketing-strategy
http://www.clixmarketing.com/blog/2021/03/01/goals-strategies-tactics-which-is-which/
https://www.adleaks.com/amazon-ads-guide/
026: 1. března 2021
PPC novinky 1. března 2021
https://www.vitousladislav.cz/blog/6-o-shodach-klicovych-slov-a-zaniku-modifikatoru-volne-shody-s-jakubem-kaplanem/
https://www.socialmediaexaminer.com/facebook-conversions-api-what-marketers-need-to-know/
https://www.adleaks.com/data-capture-solution/
https://kenshoo.com/blog/incrementality-vs-mta/
https://ppchubbub.com/google/google-ads/google-ads-new-improved-match-types-goodbye-bmm/
https://www.searchenginewatch.com/2021/03/01/how-to-best-utilize-the-networks-within-google-adwords/
https://hanakobzova.cz/ppc-novinky-unor-2021/
https://blog.seznam.cz/2021/03/dalsi-metriky-v-skliku/
025: 26. února 2021
PPC novinky 26. února 2021
https://www.jonloomer.com/these-ads-suck/
https://www.searchenginejournal.com/facebook-microsoft-google-ads-comparison/397091/
https://www.searchenginewatch.com/2021/02/26/three-critical-ppc-trends-to-watch-for-in-2021/
https://business.linkedin.com/marketing-solutions/blog/best-practices--content-marketing/2021/3-ways-to-transform-your-b2b-content-into-an-abm-powered-marketi
https://www.searchenginejournal.com/snapchat-now-reaches-70-of-13-to-24-year-olds/397047/
https://www.searchenginejournal.com/1-8-billion-people-use-facebook-groups-every-month/397109/
024: 25. února 2021
PPC novinky 25. února 2021
https://www.ppchero.com/4-best-youtube-retargeting-strategies-that-work-in-2021/
https://www.mergado.cz/blog/ceska-ecommerce-2021
https://www.ppchero.com/how-to-use-facebook-messenger-ads-to-grow-your-network/
https://blog.heureka.cz/2021/02/25/upravy-v-sekci-respiratory/
https://www.searchenginejournal.com/firefox-launches-total-cookie-protection/396891/
https://searchengineland.com/google-set-to-deprecate-showcase-shopping-ads-on-april-1-346403
023: 24. února 2021
PPC novinky 24. února 2021
http://www.clixmarketing.com/blog/2021/02/24/how-to-improve-lead-quality-from-lead-gen-ads/
https://www.jonloomer.com/facebook-advertising-changes-ios-14/
https://www.searchenginejournal.com/how-to-avoid-facebook-jail/396612/
https://searchengineland.com/advertisers-have-until-february-2022-to-adjust-to-googles-new-partner-program-requirements-346371
022: 23. února 2021
PPC novinky 23. února 2021
https://ppcpodcast.cz
https://www.wordstream.com/blog/ws/2021/02/22/how-display-impacts-search
https://www.searchenginejournal.com/unusual-calls-to-action/395979/
https://blog.seznam.cz/2021/02/zakladni-metriky-v-skliku/
https://www.searchenginejournal.com/why-more-website-traffic-isnt-better-for-business/396094/
021: 22. února 2021
PPC novinky 22. února 2021
https://www.jonloomer.com/8-event-limit-domain-verification-scenarios-ios14/
https://www.ppcprofits.cz/blog/jak-prodavat-na-pinterestu
http://www.clixmarketing.com/blog/2021/02/22/analyze-the-competition-with-auction-insights/
020: 19. února 2021
PPC novinky 19. února 2021
https://searchengineland.com/responsive-search-ads-now-the-default-in-google-ads-346224
https://3qdigital.com/blog/google-rsa-new-default-ad-type/
https://kenshoo.com/blog/attribution-in-a-cookieless-world/
https://www.ppcprofits.cz/blog/jak-najit-chybejici-hledane-vyrazy-v-google-ads
https://searchengineland.com/google-brings-display-ads-to-attribution-reports-as-an-open-beta-346242
019: 18. února 2021
PPC novinky 18. února 2021
https://kenshoo.com/blog/match-type-changes/
https://www.ppchero.com/5-ppc-automation-tools-and-scripts-to-start-2021-right/
https://www.ppchero.com/7-tips-for-writing-an-irresistible-native-ad-headline/
018: 17. února 2021
PPC novinky 17. února 2021
https://grouptwentyseven.com/4-must-try-retail-ppc-strategies-for-2021/
http://www.clixmarketing.com/blog/2021/02/17/how-to-add-sitelinks-to-your-youtube-ads/
https://www.socialmediaexaminer.com/how-to-reduce-wasteful-facebook-ad-spending/
017: 16. února 2021
PPC novinky 16. února 2021
https://www.ppchero.com/what-advertisers-need-to-know-about-apples-facebooks-changes/
https://www.socialmediaexaminer.com/how-to-use-facebook-ads-to-reach-global-markets/
https://www.adleaks.com/paid-cold-traffic-direct-response-lander/
016: 15. února 2021
PPC novinky 15. února 2021
https://adespresso.com/blog/facebook-ads-budget/
https://kenshoo.com/blog/ai-data-analytics/
http://www.clixmarketing.com/blog/2021/02/15/how-to-get-the-most-out-of-linkedin-text-ads/
https://www.socialmediaexaminer.com/twitter-revue-email-newsletters-what-you-need-to-know/
https://seths.blog/2021/02/your-big-break-2/
015: 12. února 2021
PPC novinky 12. února 2021
https://searchengineland.com/google-search-dark-theme-mode-expands-but-search-ads-are-hard-to-distinguish-346016
https://searchengineland.com/a-google-ads-setting-allowed-advertisers-to-exclude-people-of-unknown-gender-346045
https://visibility.sk/blog/zbohom-modifikator-volnej-zhody/
https://www.searchenginejournal.com/ppc-myths-paid-search-success/392471/
https://www.optmyzr.com/blog/ppc-town-hall-33-succeeding-as-an-agency-in-an-automated-ppc-world/
https://www.brainlabsdigital.com/blog/you-had-me-at-first-party-data/
014: 11. února 2021
PPC novinky 11. února 2021
https://proficio.cz/2020-byl-unikatni-zmenilo-se-ale-neco-v-e-commerce
https://www.searchenginewatch.com/2021/02/10/smart-bidding-leverage-machine-learning-to-improve-ppc-advertising/
https://www.adleaks.com/ecommerce-trends-for-2021/
https://www.ppcprofits.cz/blog/jak-prodavat-online-kurzy-pomoci-vaseho-webu-e-mailu-a-socialnich-siti
https://www.socialmediaexaminer.com/using-facebook-ads-to-move-leads-into-sales/
013: 10. února 2021
PPC novinky 10. února 2021
https://www.socialmediaexaminer.com/facebook-ad-library-how-to-model-your-competitors/
https://zatomarketing.com/blog/google-ads-drops-bmm-match-type-ppckirk-ponderings/
https://blog.google/products/ads-commerce/mrc-youtube-brand-safety/
https://www.ppchero.com/digital-marketing-kpis-you-cant-ignore/
http://www.clixmarketing.com/blog/2021/02/10/facebook-optimization-delivery-controls-guide/
https://kenshoo.com/blog/monthly-paid-media-spend-snapshot-january-2021/
012: 9. února 2021
PPC novinky 9. února 2021
https://www.vitousladislav.cz/blog/konverze-a-jejich-hodnota/
https://www.ppcprofits.cz/blog/nastaveni-publik-v-linkedinu-podle-faze-nakupni-cesty
https://www.brainlabsdigital.com/blog/why-you-should-be-using-dedicated-landing-pages-for-paid-media/
https://www.ppchero.com/10-alternatives-to-google-and-facebook-ads/
https://www.adleaks.com/guide-tiktok-ads/
https://www.socialmediaexaminer.com/how-to-start-a-clubhouse-room-and-moderate-like-a-pro/
https://searchengineland.com/microsoft-ads-to-replace-manual-cpc-with-enhanced-cpc-by-end-of-april-345917
https://searchengineland.com/googles-updated-phrase-match-simplifies-keywords-and-worries-advertisers-345930
https://ppc.org/how-to-empower-your-website-for-attracting-quality-web-traffic/
011: 8. února 2021
PPC novinky 8. února 2021
https://adalysis.com/blog/working-with-googles-broad-match-modifier-phrase-match-changes/
https://www.ppchero.com/bmm-keywords-are-dead-google-ads-latest-update/
https://www.optmyzr.com/blog/google-ads-phasing-out-modified-broad-match-keywords/
https://www.jonloomer.com/problem-unable-to-verify-domain-to-configure-web-events/
https://www.adweek.com/brand-marketing/2021-super-bowl-ads-are-funny-festive-and-full-of-celebs-but-where-are-the-face-masks/
https://www.socialmediaexaminer.com/instagram-professional-dashboard-streamline-your-instagram-management/
https://www.ppcprofits.cz/blog/jak-vylepsit-vstupni-stranku-vaseho-webu
https://hanakobzova.cz/ppc-novinky-leden-2021/
010: 5. února 2021
PPC novinky 5. února 2021
https://searchengineland.com/tactical-advice-on-google-ads-auto-applied-recommendations-control-center-345740
https://grouptwentyseven.com/5-simple-actions-to-protect-your-ppc-program-and-sleep-better-at-night/
https://kenshoo.com/blog/retail-marketing/
https://zatomarketing.com/blog/listen-as-kirk-mike-isaac-and-patrick-discuss-smart-shopping-automation-and-more/
https://www.ppchero.com/january-2021-updates-to-paid-media-platforms/
https://searchengineland.com/google-expands-phrase-match-to-include-broad-match-modifier-traffic-345874
https://ppc.org/10-strapping-reasons-why-video-marketing-is-the-future-of-internet-marketing/
https://www.cleveland.com/entertainment/2021/02/super-bowl-advertising-in-2021-upcoming-trends-types-of-ads-to-expect.html
009: 4. února 2021
PPC novinky 4. února 2021
008: 3. února 2021
PPC novinky 3. února 2021
007: 2. února 2021
PPC novinky 2. února 2021
006: 1. února 2021
PPC novinky 1. února 2021
005: 29. ledna 2021
PPC novinky 29. ledna 2021
004: 28. ledna 2021
PPC novinky 28. ledna 2021
003: 27. ledna 2021
PPC novinky 27. ledna 2021
002: 26. ledna 2021
PPC novinky 26. ledna 2021
001: 25. ledna 2021
PPC novinky 25. ledna 2021