During the episode Crissy gave us some great insights:

🔥 The 3 qualities to look for when hiring a mkt ops person: data, interest in marketing and attention to detail (thinking forward)

🔥 There is a hiring crisis in marketing ops (there aren't enough people working in field). Good time to join.

🔥 4 ways to test candidates: Showing dashboards and letting them interpret data, giving case studies, testing with "tricky" questions and talking about funnel projections

🔥 Attribution is changing and new challenges lay ahead but focus on fundamentals: funnel growth and acceleration

🔥 Great resources to take advantage of and communities to join if thinking about marketing ops

About Crissy:

Crissy is the CEO and Co-Founder of CS2 Marketing as well as the Co-Founder and Board Member of Women in Revenue.

With over a decade of experience in marketing ops, Crissy has led marketing ops teams at Marketo, Jive and Agari and is now CEO of CS2 (G2’s no.1 Marketo Agency & Top 3 Revenue Ops Agency) where she has helped 50+ hyper growth B2B tech companies build a stand out marketing operations function.

Outside of consulting clients, Crissy is the co-host of fwd:thinking, a B2B marketing podcast that interviews CMOs, VP, and MOps leaders on how marketing ops is changing the B2B game.

You can contact her here: https://www.linkedin.com/in/crveteresaunders/

Women in Revenue: https://www.womeninrevenue.org/

CS2 Marketing: https://www.cs2marketing.com/

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13 - $30K ARR with MicroSaas, Shopify App and Programmatic SEO w/Preetam & Sankalp

Land The Right Clients by MarkekoBy Diego RiosMar 19, 2021