Built For More
By Lane Taylor
Built For MoreMay 19, 2024
How to Leverage Podcasting for Business Growth: 2 Proven Strategies
Welcome back to the Built for More podcast! I'm your host, Lane Taylor, and I couldn't be more excited to dive into today's solo episode. After the incredible interviews with Wyatt of Ice Barrel and Eric Hinman, I'll be shifting gears to share two powerful ways to utilize podcasting for your business and brand.
In this episode, we'll explore:
1. Leveraging the Audiences of Others: How to strategically build your network and tap into the power of guest appearances and cross-promotion.
2. Building Genuine Relationships: The art of fostering warm conversations with potential clients through your podcast, adding value, and solving problems effectively.
Whether you're new to podcasting or looking to refine your strategy, this episode is packed with actionable insights to boost your podcast's impact. Plus, I'll share some success stories from working with various businesses, including an iron and metal scrapyard that's achieved nearly a million views on their videos!
Don't miss out on these game-changing strategies to elevate your podcast and business. If you find value in this episode, please share it with fellow entrepreneurs. And as always, your five-star ratings and reviews help us grow and continue providing valuable content.
00:00 Leverage others' audiences to expand your network.
04:54 Guide others to value and ensure mutual benefit by directing them toward podcasting and providing valuable content.
08:27 We'll coach, strategize, and manage your podcast. This is a valuable marketing and outreach tool. We focus on leveraging audiences and building authentic relationships.
10:32 "Thank you for listening, please share and review."
Wyatt Ewing: Business Resiliency, Innovation, and Cold Therapy
Welcome to "Built For More," where we dive deep into stories that inspire resilience, innovation, and breakthroughs. Today, your host Lane Taylor is thrilled to have a great guest, Wyatt Ewing, the CEO and founder of Ice Barrel. In this episode, Wyatt shares the compelling journey from battling anxiety and leaving a high-stress corporate aviation job to innovating the world of cold therapy. Discover how cold plunges have not only reshaped his personal health, providing relief from anxiety and resetting the body's stress response, but have also propelled the establishment and growth of his business, Ice Barrel. From moving his family across the country for manufacturing, to overcoming skepticism and financial hurdles to ship over 2000 Ice Barrels in 2021 alone, Wyatt’s story is a masterclass in pursuing a vision with an infinite mindset. Wyatt also touches on how Ice Barrel fosters community through shared experiences, with many customers seeking cold therapy's benefits like reduced inflammation, enhanced mood, and improved energy. Whether you're looking for entrepreneurial inspiration, wellness tips, or just an incredible story, this episode has something for you. So settle in as we explore how embracing the cold can lead to a life built for more.
00:00 Host Lane Taylor welcomes Wyatt to discuss ice barrels and cold therapy.
04:30 Innovation in cold therapy for body recovery.
09:15 Practicing cold therapy led to life change.
12:47 Overcame challenges, achieved first big win.
15:18 Vision to share power of cold therapy.
18:08 Reset body stress with ice baths for optimization.
20:14 Focus on infinite mindset, journey over winning.
24:03 Bonding over challenging activities creates strong community.
26:46 Reeducating customer misconceptions, making cold therapy accessible.
30:02 Promote cold therapy on social media platforms.
Follow Lane & Wyatt on IG
@lanetaylor__
@icebarrell
3 Strategies To Implement TODAY To Leave Lasting Impressions On New Connections To Grow Your Network
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Eric Hinman: Navigating Life's Chapters and Defining Destiny
Eric Hinman, a multifaceted hybrid athlete and serial entrepreneur joins the Built For More Podcast. Eric shares his philosophy on personal and professional growth, detailing his journey through various life chapters and the pivotal moments of transition that have shaped his path.
Episode Timeline:
- [00:00] Introduction and Guest Introduction: Meet Eric Hinman, hybrid athlete and entrepreneur.
- [05:00]Recognizing Life Chapters and Moving On: Eric discusses the importance of closing old chapters to welcome new beginnings.
- [10:06] Creating Connections and Adding Value: Insights into building successful wellness brands with a focus on community and authenticity.
- [24:41] Driving Force and Striving for Perfect Days: Eric shares his daily goals for perfection and progress in all aspects of life.
- [32:40] Encouragement to Embrace Your Potential: Eric motivates listeners to pursue their personal and professional goals with courage and determination.
With a focus on the wellness industry, he shares the critical elements behind successful brands—community building, engaging ambassadors, and genuine storytelling. Eric's approach to achieving 'perfect days' through consistent progress and disciplined living offers insights for anyone aiming to redefine success and live a fulfilling life. Tune in to discover how you can define your destiny and transform your approach to challenges and opportunities.
Make sure to follow eric on IG @erichinman
Helping Is The Selling + WELCOME to Built For More 2.0
1 Key To Getting To The Next Level
086: Adding Value Through Podcasting: How to Differentiate Yourself from Competitors
Discover the untold benefits of maintaining consistency in your podcasting journey, including the remarkable boost in credibility it brings. Lane doesn't stop there; he walks you through the essentials of embarking on your podcasting adventure, highlighting the simplicity and affordability of the tools at your disposal. With a call to take action and the reassurance that help is within reach, this episode is a must-listen for aspiring podcasters ready to carve their path in the marketplace. Whether you're contemplating the idea or ready to hit record, join us as we navigate the ins and outs of starting a podcast, designed to empower you to unlock your full market potential.
085: Embracing Your Creative Courage: Overcoming Fear and Unlocking Potential
Chapters
00:00 Introduction
01:00 Invitation to LinkedIn Live
02:28 Chapter 1: Acknowledge Fear
03:23 Chapter 2: Break it Down
04:18 Chapter 3: Stop Saying 'I Can't'
05:40 Chapter 4: Nobody Cares
06:43 Chapter 5: It's Not Perfect
08:09 Chapter 6: What's the Point
12:24 Conclusion
084: A Guide To Growth & Connection With Lauren & Matt Griner Of The Grind Together Co.
Discover how they turned challenges into stepping stones and used their relationship struggles as a catalyst for personal and collective growth. In this heartfelt interview, they open up about the pivotal moments that reshaped their lives and led them to create a platform that champions authenticity, self-discovery, and meaningful connections.
Dive deep into their philosophy of aligning passion with purpose, the enlightening embrace of meditation, and the courageous act of following one's intuition. Lauren and Matt's story is not just their own but a testament to the transformative impact of facing fears, embracing potential, and the profound influence of coaching and community support.
Their insights on building authentic relationships, pursuing passions fearlessly, and setting visionary goals for Grind Together Co. are not just motivational but a roadmap for anyone looking to enrich their life and work. This episode is full of wisdom for those seeking to cultivate a life of fulfillment, purpose, and aligned ambition.
Tune in to uncover how every struggle, reflection, and inspired action is a step towards not just personal achievement, but in creating a legacy that empowers others to find their own path to greatness. Let the journey of Lauren and Matt Griner inspire you to grind towards your own version of more – more depth, more growth, and more purpose.
083: 5 Insights To Embrace The Visionary’s Journey
082: The Unstoppable Pursuit: 8 Tips to To Propel You Forward
In this solo episode, Lane Taylor shares eight things that will keep you going in your pursuit of success. He emphasizes the importance of accepting that there will be difficult times and challenges along the way. Lane also highlights the need to be true to yourself, adapt and change, and be resourceful. He encourages listeners to redefine success and raise each other up. Additionally, Lane emphasizes the importance of creating and preserving space for reflection and never giving up on your dreams.
Takeaways
Accept that there will be difficult times and challenges in your pursuit of success.
Stay true to yourself and your beliefs.
Be adaptable and embrace change.
Be resourceful and use the tools and resources available to you.
Redefine success as needed.
Support and uplift others on their journey.
Create and preserve space for reflection and clarity.
Never give up on your dreams and aspirations.
Chapters
00:00 Introduction
01:01 Realizing there will be difficult times
03:18 Adapting and changing
04:14 Being resourceful
05:12 Redefining success
06:11 Raising each other up
07:03 Creating and preserving space
08:01 Never stopping
09:20 Conclusion
081: Embracing Presence and Connection With Shaun Austin Gordon
In this episode of "Built for More," host Lane Taylor sits down with Shaun Austin Gordon, the visionary founder and CEO of Kiss Books. Together, they explore the transformative power of being fully present in relationships and how this principle is at the heart of Kiss Books' mission to foster moments of celebration and connection. Shaun opens up about his personal evolution towards greater presence in his life and relationships, sharing insights and lessons learned along the way. Through their discussion, we're reminded of the critical role curiosity and genuine connection play in understanding, empathy, and ultimately, in driving personal growth and fulfillment. As we dive into the story behind Kiss Books, Shaun illustrates how the company strives to encapsulate and celebrate the essence of connection through its products. This episode is a compelling call to action for listeners to awaken to their potential, embrace the journey of self-improvement, and strive for more in every aspect of their lives. Join us for a journey of discovery, inspiration, and empowerment.
- The Essence of Presence: Learn why being fully present in relationships is foundational to forging deeper, more meaningful connections.
- Curiosity as a Bridge: Discover how curiosity and genuine interest in others can lead to a greater understanding and empathy.
- Celebrating Connection: Get an inside look at how Kiss Books aims to create lasting moments of joy and connection in relationships.
- A Call to Personal Growth: Be inspired to embrace your potential and pursue a path of self-discovery and fulfillment.
- 00:00 - Introduction: Setting the Stage for Connection
- 03:05 - Getting to Know Shaun Austin Gordon: The Man Behind Kiss Books
- 05:21 - The Importance of Being Present: Unpacking Its Meaning and Impact
- 09:09 - What It Means to Be Present: A Deeper Dive
- 10:24 - The Journey to Becoming Present: Shaun's Personal Evolution
- 14:04 - Fostering Curiosity and Connection: Key Insights
- 18:21 - The Mission of Kiss Books: Celebrating Moments of Connection
- 32:36 - Being Built for More: Embracing Growth and Potential
- 39:09 - Wrapping Up: A Conclusion and Call to Action for Listeners
080: Master Your Morning: Unlocking Success
079: {Replay Ep. 43} Pursuing the Passionate Income - The Actual End Goal with Brian Luebben
🎧 Hear about Brian’s four step process starting from step one (where you are) to step four (where you want to be.) Brian’s mission and ultimate goal of his podcast is to get 1 million people out of their mundane corporate jobs by 2025 and achieve their ultimate business goals.
📖 Learn how to create passive income but also have that PASSIONATE income, too. Pursuing the passionate income - that is the end goal - what is that gets you fired up in the mornings? This is what will have the lasting impact for your life.
🍎 Understand that the quality of your life is directly correlated to the questions you ask. You CAN become wealthy without sacrificing everything to do it. Learning and taking the steps to achieve your longterm goals DOESN’T have to be a longterm, 5, 10, 15 year process.
078: Embracing Your Journey: Overcoming Comparison and Fostering Growth
077: Vision Unveiled: Scripting Success in 2024
076: The Power of 'Just': Transforming Perspectives in 2024
075: A Year End Reflection & Things You Should Think About
074: Embrace Uncertainty: Navigating the Edge of Growth
073: {Replay Ep. 27: Are You Ready To “Do The Thing” God is Calling You To Do? With Rebecca George
Replay of Episode 27: Are You Ready To “Do The Thing” God is Calling You To Do?
💡 Rebecca George, founder of the Radical Radiance Podcast, is today’s guest on the Built For More Podcast. She is a podcaster, speaker, writer and a certified career coach whose greatest joy in life is discipling others to pursue their passions in a way that builds the kingdom.
🎧 Hear about her new book, “Do The Thing,” that hits shelves April 4. Hear her speak on overcoming challenges in her calling and how to use God’s Word as a compass to guide and gain knowledge for your goals.
📖 Learn how to pursue your journey with grace and confidence. Her new book helps you to prioritize goals related to your calling as you move forward with gumption and grace.
🍎 Understand that sometimes you need to go through certain obstacles and experience certain things as you faithfully walk with Jesus. She speaks on this with her journey to writing her book and leaving her non-profit and to focus on this new path.
Preorder her book “Do The Thing” today by visiting Rebecca’s Instagram bio: @rebeccageorgeauthor
072: Cracking the Code: Lessons from an Egg
071: Navigating Social Media Success and Being a Vertical Video Expert With Connor Newell
070: The Day After Thanksgiving | Time To Focus
069: True Health & Healing With Dr. Ben Rall
068: Circles of Influence: Navigating Life's Success with Purposeful Connections
067: Unveiling Life's Pursuits: Self-Discovery, Fatherhood, and Pursuing Passions With James McLeod
066: Are You Busy Or Does Your Schedule Control You?
065: Life Well Loved with Heather Brown
064: Sculpting Success: Unveiling Michelangelo's Timeless Wisdom
063: Mastering the Art of Sales: Unveiling 5 Key Aspects
062: Unlocking Abundance: The Power of Giving Yourself Permission
061: Embracing The Great Shift
060: Answering Your Questions With Chelsea Taylor
059: Navigating Life's Changing Seasons
058: From Side Gig to Main Hustle: The Journey to Building a Brand With Peyton Baxter
057: Reflecting on a Year: Insights and Encouragement from the Built For More Journey
056: Change Your Breathing Change Your Life With Zack Kramer
055: This 1 Thing Could Change Your Life…Forever
054: You Owe You
053: Training To Be a Bobsledder & 2 Lessons Learned
In this episode, I sit down to recount the extraordinary narrative of how I landed the opportunity to try out as an Olympian. Prepare to be enthralled as I unravel the series of events that led me to this exhilarating path. But it doesn't stop there; the story is also infused with valuable lessons I gleaned from this life-changing experience.
Don't miss out on this inspiring episode filled with revelations and insights that are bound to leave you motivated and enlightened. Tune in now and be a part of this extraordinary adventure as I share the highs and lows of my journey to the world of bobsledding.
052: We Are MOVING! 🚚 with Chelsea Taylor
051: From Expertise to Entrepreneurship: Unlocking the Hidden Value of Your Skills
050: Having a Temperament for the Temporary With Neal Phalora
When was there a time in your life that someone said something to you and it changed everything?
💡 On today’s episode, we have Neuro-spiritual coach, entrepreneur, keynote speaker, Neal Phalora! Neal has suffered from chronic illness since age 5, and since then has made it his ultimate goal to study mindset, body/mind positivity and coaching others about having a temperament for the temporary.
🎧 Hear about how to allow yourself to be human rather than seek validation from others and being in a constant state of worry and fear.
📖 Learn that there is a true relationship between the body and mind. When we do not take the time to be present with ourselves, we start rejecting ourselves!
🍎 Understand that what you understand about yourself is because of proximity. Embody the mindset you want in order to fulfill the mindset you need.
049: Survive & ______
048: The Real Journey to Real Estate Entrepreneurship with Stefani Boyd
🎧 Hear about her journey from becoming a young mom to working in a very male-dominated criminal setting to leaving that position to finally working for herself in the real-estate industry.
📖 Learn about what is happening in the home-buying market and how real estate is the #1 way to build wealth today.
🍎 Understand how the rising mortgage rates are affecting purchase power and house inventory across the nation. She chats that there are still ways for first-time buyers to find their home and begin building equity even in this real estate market.
047: From Good to Great: Navigating Life's Transformative Choices
Join me as I share my firsthand experience and delve into the profound insights gained from the situation. Through heartfelt storytelling, we unpack the essential considerations required to make the leap from a good state to a truly great one.
In this episode, you will gain a deeper understanding of the intricate factors involved in achieving greatness. By the end, you will be equipped with invaluable knowledge that can pave the way for your own personal and professional growth.
If you are seeking inspiration, motivation, and a fresh perspective on making impactful decisions, "The Journey from Good to Great" is the podcast for you. Tune in to unravel the secrets and gain a better understanding of what it truly takes to embark on this transformative path. Get ready to redefine your notion of success and discover the extraordinary possibilities that lie on the other side of greatness.