Leads2Scale

Leads2Scale

Avatar
By Social Media Week
Leads2Scale aims to provide you with practical insights and emerging trends in social media with the goal of helping you achieve your marketing objectives, scale your audience and generate more leads.
Available on 10 platforms
Bonus Episode: Deep Social Listening w/ Michael MJ Paradiso, VP, EMEA, at NetBase
This special bonus episode of Social Media Week’s Leads2Scale podcast features Michael MJ Paradiso, VP of Sales, EMEA, at NetBase. Michael joined NetBase a year ago and has more than eight years of experience in B2B sales, team management, and sales leadership. Previously, he has worked for Meltwater, P&G, as well as General Electric. During the episode, MJ discussed what does "deep social listening" mean and how that has helped their clients, how NetBase utilizes all sorts of data to drive social media strategies, and how the company relies on innovation to brace for future challenges in social. This episode is brought to you by Social Media Week New York 2019! (www.socialmediaweek.org/newyork/attend code: Leads2Scale) Follow Toby and Social Media Week! @tobyd & @socialmediaweek on Facebook, Instagram, & Twitter.
30:15
December 7, 2018
Ep 12: Platform Specific Storytelling w/ David Schneider & David Levin of That Lot
This week’s episode of Social Media Week’s Leads2Scale podcast features David Schneider and David Levin, joint Creative Directors from That Lot, a platform-first social creative agency from the UK. David Schneider is best known as an actor and writer for TV shows and films, and has brought his vast experience to That Lot’s video output; David Levin specializes in nailing tone of voice and creating shareable social formats, and was one of the UK’s first professional tweeter. During the episode, they discussed how the agency has evolved since its founding days, why Donald Trump’s tweets have been tremendously dominating on social media, and the hottest social tools to look out for, like Facebook Watch and Stories. This episode is brought to you by Social Media Week New York 2019! (www.socialmediaweek.org/newyork/attend code: Leads2Scale) Follow Toby and Social Media Week! @tobyd & @socialmediaweek on Facebook, Instagram, & Twitter.
49:22
December 4, 2018
Ep 11: Social Media Week London 2018 Preview / The Speed of Feed with Facebook's Kat Hahn
This week’s episode of Social Media Week’s Leads2Scale podcast is a special SMWLDN preview episode! Our 9th Annual Social Media Week London conference kicks off on November 14th at the QEII Conference Centre in Westminster and we are excited to give you a sneak peek of this year’s event and, as an added bonus, we have included last year’s keynote session featuring Kat Hahn (Head of Creative Shop, Northern Europe at Facebook) discusses the secret ingredients to create content tailor-made for mobile feeds for brands of all sizes who are developing strategies for their Facebook and Instagram feeds. This episode is brought to you by Social Media Week London 2018! (www.socialmediaweek.org/london/attend code: Leads2Scale) Follow Toby and Social Media Week! @tobyd & @socialmediaweek on Facebook, Instagram, & Twitter.
21:30
November 12, 2018
Ep 10: Origins of Fandom & Why Reddit Matters w/ Victor Pineiro, SVP of Social Media at Big Spaceshi
This week’s episode of Social Media Week’s Leads2Scale podcast features Victor Pinero, SVP of Social Media at Big Spaceship, a digital creative agency based in New York City. During the conversation, Victor talked about how an agency like Big Spaceship reacts to the negatives of social media, how they think about culture and human behavior, and social media trends that marketers should be taking note of. This episode is brought to you by Social Media Week New York 2019! (www.socialmediaweek.org/newyork/attend code: Leads2Scale) Follow Toby and Social Media Week! @tobyd & @socialmediaweek on Facebook, Instagram, & Twitter.
46:10
October 31, 2018
Ep 9: Using Data to Enhance the Customer Experience w/ Josh Neckes, Co-Founder at Simon Data
This week’s episode of Social Media Week’s Leads2Scale podcast features Josh Neckes, Co-Founder and President of Simon Data, the first and only enterprise customer data platform with a fully-integrated marketing cloud. During the conversation, Josh talked about the service Simon Data is providing, how it is different from the old ways of marketing, how his company is able to help marketers eliminate all the technological barriers that have long been in the way of their creative ideas, and much more. This episode is brought to you by Social Media Week New York 2019! (www.socialmediaweek.org/newyork/attend code: Leads2Scale) Follow Toby and Social Media Week! @tobyd & @socialmediaweek on Facebook, Instagram, & Twitter.
55:49
October 25, 2018
Ep 8: Listen & Scale with Todd Grossman (CEO Americas, Talkwalker)
On this week’s episode, we have Todd Grossman, CEO Americas, Talkwalker, the #1 social media analytics and monitoring platform. During the conversation, Todd spoke about why it’s important for brands to be listening to their customers, how Talkwalker sets themselves apart from the competition, how they are scaling their business, and much more. This episode is brought to you by Social Media Week New York! (www.socialmediaweek.org/newyork/attend code: Leads2Scale) Follow Toby and Social Media Week! @tobyd & @socialmediaweek on Facebook, Instagram, & Twitter.
32:20
October 16, 2018
Ep 7: Organic Reach is in Decline But That’s Ok, with Paul Kontonis, CMO of WHOSAY
This week’s episode of Social Media Week’s Leads2Scale podcast features Paul Kontonis, Chief Marketing Officer at WHOSAY. In his role, Kontonis is responsible for overseeing the company’s marketing, communications and editorial strategy and initiatives. Paul is a 20-year digital media veteran with an industry-leading expertise in the business, marketing, programming, cross-platform video distribution and monetization of original digital content. During the conversation, Paul spoke about creating captivating branded content, why organic reach is in decline, how WHOSAY acquires new clients, and much more. This episode is brought to you by Social Media Week London! (www.socialmediaweek.org/london/attend code: Leads2Scale) Follow Toby and Social Media Week! @tobyd & @socialmediaweek on Facebook, Instagram, & Twitter.
44:12
October 2, 2018
Ep 6: Catering to the Needs of Your Audience w/ Sharon Rechter, President of First Media
This week’s episode of Social Media Week’s Leads2Scale podcast features On this week’s episode we have Sharon Rechter, President of First Media. First multi-platform, a content publisher dedicated to the savvy millennial woman, with over 1.7 Billion monthly video views Facebook, and over 60 million US TV homes for its TV network, BabyFirst. During the conversation, Sharon spoke about how First Media has adapted their business model to reach new audiences, how they engineer word of mouth to acquire new customers, and much more! This episode is brought to you by Social Media Week London! (www.socialmediaweek.org/london/attend code: Leads2Scale) Follow Toby and Social Media Week! @tobyd & @socialmediaweek on Facebook, Instagram, & Twitter.
23:21
September 25, 2018
Ep 5: Account-Based Marketing at Scale w/ Aaron Goldman, CMO of 4C
This week’s episode of Social Media Week’s Leads2Scale podcast features Aaron Goldman, Chief Marketing Officer of 4C. 4C is a data science and media technology company that improves marketing effectiveness and efficiency for brands, agencies, media companies like eBay, NBC and Sony Pictures. During the conversation, Aaron talked about how 4C is connecting TV data to the digital ad buying experience, the potential symbiotic relationship between brands, social, and analytics companies, plus he shared a ton in regards to how they approach B2B marketing, including their approach to account-based marketing. This episode is brought to you by Social Media Week London! (www.socialmediaweek.org/london/attend code: Leads2Scale) Follow Toby and Social Media Week! @tobyd & @socialmediaweek on Facebook, Instagram, & Twitter.
34:08
September 13, 2018
Ep 4: Finding the Right Customers with Geoff McQueen, CEO of Accelo
Geoff McQueen is the CEO & Co-Founder of Accelo, a cloud-based software management tool with the goal to make your business more profitable and you less stressed. Featured in this episode, Geoff talks about finding the right customers, what platforms Accelo is focusing their content efforts on, near-term disruptions for the industry, and much more. This episode is brought to you by Social Media Week London! (www.socialmediaweek.org/london/attend code: Leads2Scale) Follow Toby and Social Media Week! @tobyd & @socialmediaweek on Facebook, Instagram, & Twitter.
37:23
September 5, 2018
Ep 3: Influencer Marketing at Scale, with Amy Luca, CEO of theAmplify
Amy Luca is the CEO of theAmplify, an industry leading influencer marketing platform that produces amazing content for some of the biggest brands in the world including Axe, Taco Bell, CoverGirl, Campbell’s and many others. Featured in this episode, Amy discusses the path that lead to her role at theAmplify, how they are streamlining the content creation process with Influencers, the origins of BrandTech and what’s she’s excited about in terms of the future of Influencer Marketing. This episode is brought to you by Social Media Week London! (www.socialmediaweek.org/london/attend code: Leads2Scale) Follow Toby and Social Media Week! @tobyd & @socialmediaweek on Facebook, Instagram, & Twitter.
27:10
August 28, 2018
Ep 2: Business Messaging, AI and the Future of Customer Service with Joshua March, CEO of Conversocial
Joshua March is the founder and CEO of Conversocial, a leading social customer service solution used by hundreds of the world’s biggest brands to deliver enterprise-scale customer service through social media and mobile messaging platforms Featured in this episode, Joshua discusses how they scaled their business as an early adopter of social media as a customer service channel, why he’s excited about messaging apps like WhatsAPP and Apple Business Chat in regards to their role in business communications, and much more! This episode is brought to you by Social Media Week London! (www.socialmediaweek.org/london/attend code: Leads2Scale) Follow Toby and Social Media Week! @tobyd & @socialmediaweek on Facebook, Instagram, & Twitter.
27:10
August 21, 2018
Ep 1: Pivot, then scale with Matt Britton, CEO of Suzy
Matt Britton is a true pioneer in our industry, having built and sold a number of businesses, including MRY which he sold to the Publicis Group. In his current role as CEO of Suzy, Matt is building something truly unique in the marketing technology space. Featured in this episode, Matt discusses the most significant and impactful shifts in the industry, what inspired him to start his first company, how he pivoted Crowdtap and what he is planning to do with Suzy and how 5G is going to change the game for smart devices and video consumption in the near future. This episode is brought to you by Social Media Week London! (www.socialmediaweek.org/london/attend code: Leads2Scale) Follow Toby and Social Media Week! @tobyd & @socialmediaweek on Facebook, Instagram, & Twitter.
40:47
August 14, 2018
Ep 0: Welcome to Leads2Scale
Leads2Scale aims to provide you with practical insights and emerging trends in social media with the goal of helping you achieve your marketing objectives, scale your audience and generate more more leads.
03:14
August 13, 2018
Make your own podcast for free with Anchor!