Leads2Scale

Leads2Scale

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By Social Media Week
How do you build a successful, sustainable, marketing driven organization?

Listen to Leads2Scale each week for insights from some of the smartest minds in marketing today.
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Ep 42: Exploring The Context Marketing Revolution with Mathew Sweezey, Salesforce
This week’s episode of Social Media Week’s Leads2Scale podcast features Mathew Sweezey, Principal of Marketing Insights at Salesforce and author of the forthcoming book, Context Marketing Revolution. During the conversation, Mathew discussed the trajectory of his career that led to his current role at Salesforce, why he describes the modern media environment today as infinite, why he feels optimistic about the role of AI in helping deliver a better consumer experience, and why being human-first and experienced-driven in marketing means everything to him. Don’t forget to rate, review, and subscribe to Leads2Scale on your favorite podcasting app! This episode is brought to you by Social Media Week London 2019! (Use code: Leads2Scale to save 15% on your pass!) Follow Toby and Social Media Week! @tobyd & @socialmediaweek on Facebook, Instagram, & Twitter.
51:56
October 8, 2019
Ep 41: The Psychology of Influence with Nathalie Nahai, Host of The Hive Podcast
This week’s episode of Social Media Week’s Leads2Scale podcast features international speaker, best-selling author and host of The Hive Podcast, Nathalie Nahai. During the conversation Nathalie discussed: Her 2013 book, “Webs of Influence: The Psychology of Online Persuasion” and what had changed in the four years between the 1st and 2nd edition, which was recently re-published. We talked about her current work researching the psychology of social media influencers; and how the insights she has gained from this research can help guide marketers as they think about how consumer engage needs to evolve in the future. Don’t forget to rate, review, and subscribe to Leads2Scale on your favorite podcasting app! This episode is brought to you by Social Media Week London 2019! (Use code: Leads2Scale to save 15% on your pass!) Follow Toby and Social Media Week! @tobyd & @socialmediaweek on Facebook, Instagram, & Twitter.
49:08
October 2, 2019
Ep 40: Conversational Commerce: The Next Frontier in Mobile Messaging with Jake Lazarus, Co-Founder & CEO of OpenMessage
This week’s episode of Social Media Week’s Leads2Scale podcast features Jake Lazarus, Co-Founder& CEO of OpenMessage. During the conversation, Jake discussed his background in neuroscience and human-computer interaction and experience as a neuromarketing analyst, how brands are using OpenMessage to engage in conversation, what the future holds for conversational commerce, and we also discussed some of the best practices for securing successful collaboration and what characteristics define a good partnership. Don’t forget to rate, review, and subscribe to Leads2Scale on your favorite podcasting app! This episode is brought to you by Social Media Week London 2019! (Use code: Leads2Scale to save 15% on your pass!) Follow Toby and Social Media Week! @tobyd & @socialmediaweek on Facebook, Instagram, & Twitter.
41:55
September 23, 2019
Ep 39: How to Massively Scale Your Business through Customer-Centricity with Penny Wilson, Chief Marketing Officer at Hootsuite
This week’s episode of Social Media Week’s Leads2Scale podcast features Penny Wilson, Chief Marketing Officer at Hootsuite. As CMO, Penny leads Hootsuite’s global marketing strategy, driving market leadership, awareness and demand generation. During the conversation, Penny discussed how can neuroscience be used to develop marketing content in various communications, why Hootsuite is so obsessed with being customer and community-centric in their approach, and how she sees the social media market evolving over the next few years. Don’t forget to rate, review, and subscribe to Leads2Scale on your favorite podcasting app! This episode is brought to you by Social Media Week London 2019! (Use code: Leads2Scale to save 15% on your pass!) Follow Toby and Social Media Week! @tobyd & @socialmediaweek on Facebook, Instagram, & Twitter.
28:54
September 13, 2019
Ep 38: Getting to the Humanity of a Brand with Josh Dean, Chief Marketing Officer at S’well
This week’s episode of Social Media Week’s Leads2Scale podcast features Josh Dean, Chief Marketing Officer at S’well. Josh is an award-winning, seasoned marketing executive with over 15 years experience across CPG, Apparel, and Direct-to-Consumer at brands like Unilever, Chobani, and Tommy John. During the conversation, Josh shared a ton of fascinating insights including what it takes to transition from a major CPG company like Unilever to the fast paced and somewhat chaotic world of brand-startup, why brand purpose should be about getting to the soul of a brand and not just a phrase we use to talk about brands who attach themselves to the latest cause. Don’t forget to rate, review, and subscribe to Leads2Scale on your favorite podcasting app! This episode is brought to you by Social Media Week London 2019! (Use code: Leads2Scale to save 15% on your pass!) Follow Toby and Social Media Week! @tobyd & @socialmediaweek on Facebook, Instagram, & Twitter.
1:03:32
August 30, 2019
Ep 37: The Neuroscience of Storytelling with Aoife McGuinness, Neuroscience Consultant at HeyHuman
This week’s episode of Social Media Week’s Leads2Scale podcast features Aoife McGuinness, Neuroscience Consultant at HeyHuman. During the conversation, Aoife discussed her time as part of the Innovation team at HeyHuman where she began her research into multi sensory overload and its effect on marketing, some of the mistakes that brands are making in regards to their approach to storytelling, and explored some common misconceptions that people have when looking to understand what’s really going on in our brains when we engage on social media. Don’t forget to rate, review, and subscribe to Leads2Scale on your favorite podcasting app! This episode is brought to you by Social Media Week London 2019! (Use code: Leads2Scale to save 15% on your pass!) Follow Toby and Social Media Week! @tobyd & @socialmediaweek on Facebook, Instagram, & Twitter.
35:29
August 23, 2019
Ep 36: How to Will Your Ideas into Existence with Ultra-Marathoner Charlie Engle
This week’s episode of Social Media Week’s Leads2Scale podcast features author and Ultra-marathon runner storyteller, Charlie Engle. A thrill-seeker, Charlie Engle has run, cycled, and climbed his way across various terrains around the globe. His 5,000-mile journey across the entire Sahara Desert, where he ran two marathons per day for 111 consecutive days, led to the film Running the Sahara and subsequent work with Matt Damon. During the conversation, Charlie discussed how he went from the idea of running across the Sahara desert to willing it into existence, the transformative power of storytelling and why telling his story has been so important to his journey, and what he’s planning for his next big adventure. Don’t forget to rate, review, and subscribe to Leads2Scale on your favorite podcasting app!  This episode is brought to you by Social Media Week London 2019! (Use code: Leads2Scale to save 15% on your pass!)  Follow Toby and Social Media Week!  @tobyd & @socialmediaweek on Facebook, Instagram, & Twitter. 
53:28
August 15, 2019
Ep 35: How Do We Sound? How Audio is Changing the Ways We Engage with The New York Times
This week’s episode of Social Media Week’s Leads2Scale podcast was recorded live during our Social Media Week New York event and features The New York Times’s biggest voices in audio including Michael Barbaro, host of “The Daily,” and Wesley Morris, co-host of “Still Processing,” and Sebastian Tomich, The New York Times global head of advertising and innovation.  They share insights into podcasting and how audio is changing the way we engage with content and storytelling. Don’t forget to rate, review, and subscribe to Leads2Scale on your favorite podcasting app!  This episode is brought to you by Social Media Week London 2019! (Use code: Leads2Scale to save 15% on your pass!)  Follow Toby and Social Media Week!  @tobyd & @socialmediaweek on Facebook, Instagram, & Twitter. 
47:35
August 2, 2019
Ep 34: Reddit’s Community Approach to Brand Marketing with Will Cady, Head of Brand Strategy at Reddit
This week’s episode of Social Media Week’s Leads2Scale podcast features Will Cady, Head of Brand Strategy at Reddit.  At Reddit, Will oversees a team built to find homes for brands amidst Reddit’s vast ecosystem of every online community imaginable. During the conversation, Will discussed his background as a musician and what lead him to joining Reddit, the parallels between the music industry, social media and building community, the growth of subreddits and the role they have played in driving community engagement, and how they work with brands and the role they play on the platform. Don’t forget to rate, review, and subscribe to Leads2Scale on your favorite podcasting app!  This episode is brought to you by Social Media Week London 2019! (Use code: Leads2Scale to save 15% on your pass!)  Follow Toby and Social Media Week!  @tobyd & @socialmediaweek on Facebook, Instagram, & Twitter. 
31:45
July 25, 2019
Ep 33: Brands, Creators and How to Change the World with Ian Schafer, Co-Founder & CEO, Kindred
This week’s episode of Social Media Week’s Leads2Scale podcast features Ian Schafer, Co-Founder & CEO of Kindred, a company that aims to bring together communities of influential creators, platforms, and purpose-driven brands and accelerate the next generation of social movements. Ian has been at the forefront of media, content, advertising, and marketing for the better half of two decades. In 2002, he started and ran one of the first social media agencies, Deep Focus, which earned him a spot in AAF’s Advertising Hall of Achievement in 2015, and he was also named one of the 100 people “Making Advertising Great” by the 4A’s. During the conversation, Ian discussed what led him to go the events route with regards to achieving Kindred's mission, the emerging group of online entrepreneurs dubbed “creators with a purpose” and why so many brands are now flocking to work with them, and Kindred's approach in facilitating conversations between creators who deeply care about missions and purpose and the brands who share that same passion.  Don’t forget to rate, review, and subscribe to Leads2Scale on your favorite podcasting app!  This episode is brought to you by Social Media Week London 2019! (Use code: Leads2Scale to save 15% on your pass!)  Follow Toby and Social Media Week!  @tobyd & @socialmediaweek on Facebook, Instagram, & Twitter. 
1:01:36
July 17, 2019
Ep 32: From FYRE Fiasco to Force for Good: How Andy King is Embracing Virality
This week’s episode we have another conversation that was recorded live during our Social Media Week Los Angeles event and features the incredible Andy King.  You might recognize the name as Andy became an internet celebrity thanks to his infamous appearance on Netflix’s FYRE Festival documentary, “Fyre: The Greatest Party That Never Happened.” Following the Netflix documentary Andy found himself in the middle of a social media blitz after, which quickly turned him into a meme overnight...something that was completely foriegn to Andy because at the time he didn’t even know what a meme was! During the conversation Andy discussed his career before FYRE and how he first got involved with the organizers, how he embraced becoming an overnight viral celebrity, his impression of the Influencer space and how it is changing culture, and how he is using his new found celebrity for good.  Don’t forget to rate, review, and subscribe to Leads2Scale on your favorite podcasting app!  This episode is brought to you by Social Media Week London 2019! (Use code: Leads2Scale to save 15% on your pass!)  Follow Toby and Social Media Week!  @tobyd & @socialmediaweek on Facebook, Instagram, & Twitter. 
50:52
July 11, 2019
Ep 31: How to Overcome Challenges in the Highly Regulated Cannabis Industry with Sheena Shiravi (Director of Consumer Communications, Eaze)
In 2018, first-time cannabis consumers grew by 140% thanks to adult use legalization. As new buyers continue to enter the scene, Eaze has kept a watchful eye on consumer purchasing and wellness behaviors as part of its mission to enhance education, provide safe access, and drive smart policy decisions. During this Social Media Week Los Angeles fireside conversation with Director of Consumer Communications, Sheena Shiravi, she discussed some of the biggest challenges of marketing in a highly regulated industry, how Eaze is leveraging social and the challenges they have to face as compared to traditional brands, the biggest misconception people have about cannabis consumers, and much more.  Don’t forget to rate, review, and subscribe to Leads2Scale on your favorite podcasting app!  This episode is brought to you by Social Media Week London 2019! (Use code: Leads2Scale to save 15% on your pass!)  Follow Toby and Social Media Week!  @tobyd & @socialmediaweek on Facebook, Instagram, & Twitter. 
47:41
June 28, 2019
Ep 30: Everything On-Demand with Postmates SVP of Marketing and Communications Eric Edge
This week’s episode of Social Media Week's Leads2Scale podcast features Eric Edge, SVP, Marketing and Communications at Postmates. During the conversation, Eric discussed his past roles at Facebook, Instagram and Pinterest, what attracted him to his latest role at Postmates, how he sees the on-demand space today, how they view competition and continue to innovate, how the brand is evolving in the eyes of their customers, and what he thinks the big tech platforms need to do to regain consumers trust Don’t forget to rate, review, and subscribe to Leads2Scale on your favorite podcasting app!  This episode is brought to you by Social Media Week London 2019! (Use code: Leads2Scale to save 15% on your pass!)  Follow Toby and Social Media Week!  @tobyd & @socialmediaweek on Facebook, Instagram, & Twitter. 
39:02
June 4, 2019
Ep 29: Humanizing Enterprise Collaboration with Robert Harles, Managing Director, Social Media & Emerging Channels, Accenture Digital
This week’s episode of Social Media Week's Leads2Scale podcast features Robert Harles, Managing Director & Global Lead, Social Media & Emerging Channels, Accenture Digital. During the conversation, Robert discussed his early days in Management Consulting how it has helped shape and define his career, his experience working with some of the biggest brands in the world, focusing on social media and enterprise collaboration, and we spent time talking about his current role at Accenture, their recent acquisition of Droga5, and how having one of the most respected creative agencies in the world will shape their business going forward.  Don’t forget to rate, review, and subscribe to Leads2Scale on your favorite podcasting app!  This episode is brought to you by Social Media Week New York 2019! (Use code: Leads2Scale to save 15% on your pass!)  Follow Toby and Social Media Week!  @tobyd & @socialmediaweek on Facebook, Instagram, & Twitter. 
54:21
April 29, 2019
Ep 28: Running Through Sprinklers Naked While Drunk at Night w/ Dan Bennett, Worldwide Chief Innovation Officer at Grey
This week’s episode of Social Media Week's Leads2Scale podcast features Dan Bennett, Worldwide Chief Innovation Officer at Grey. During the conversation, Dan discussed his early career at Agency.com and his time at TBWA\Chiat\Day, JWT, and McCann, why he joined Grey and what he’s focused on today in regards to how he is driving change from within his organization and also more broadly in the industry, why innovation is an overused term and what it really means from an execution standpoint, he also spent some time discussing the unique partnership between Social Media Week and Grey.  Don’t forget to rate, review, and subscribe to Leads2Scale on your favorite podcasting app!  This episode is brought to you by Social Media Week New York 2019! (Use code: Leads2Scale to save 15% on your pass!)  Follow Toby and Social Media Week!  @tobyd & @socialmediaweek on Facebook, Instagram, & Twitter. 
45:07
April 23, 2019
Ep 27: Changing the Fabric of Conversation with Travis Montaque, CEO and Founder of Emogi
This week’s episode of Social Media Week's Leads2Scale podcast features Travis Montaque, Founder & CEO at Emogi, a content engine for communication services that helps people have better conversations. During the conversation, Travis discussed his early career in investment banking and what led to him starting a tech company, why he thinks visual communication and emoji’s, gifs and stickers have become so embedded into how we communicate today, how he sees these new forms of communication shaping culture and language, some of the ways in which brands are now beginning to leverage the Emogi platform and how he sees this evolving in the next few years, and much more! Don’t forget to rate, review, and subscribe to Leads2Scale on your favorite podcasting app!  This episode is brought to you by Social Media Week New York 2019! (Use code: Leads2Scale to save 15% on your pass!)  Follow Toby and Social Media Week!  @tobyd & @socialmediaweek on Facebook, Instagram, & Twitter. 
42:58
April 18, 2019
Ep 26: High Performance UGC for Brands with Jeff Ragovin, Chief Growth Officer at Social Native
This week’s episode of Social Media Week's Leads2Scale podcast features Jeff Ragovin, Chief Growth Officer and Investor at Social Native, the #1 Platform for high performing branded content on demand. During the conversation, Jeff discussed his early work at Acxiom and Acronym and the leap he made into the startup world with Mike Lazerow and Buddy Media, the early days of getting Buddy Media off the ground and how ended up selling to Salesforce for $800M, and his latest venture, Social Native and how they are enabling brands like Crocs and Intel to deliver UGC driven campaigns. Don’t forget to rate, review, and subscribe to Leads2Scale on your favorite podcasting app!  This episode is brought to you by Social Media Week New York 2019! (Use code: Leads2Scale to save 15% on your pass!)  Follow Toby and Social Media Week!  @tobyd & @socialmediaweek on Facebook, Instagram, & Twitter. 
52:48
April 12, 2019
Ep 25: How Video Can Drive eCommerce Conversions with Rachel Tipograph, Founder & CEO of MikMak
This week’s episode of Social Media Week's Leads2Scale podcast features Rachel Tipograph, Founder & CEO of MikMak, a next generation eCommerce platform. During the conversation, Rachel discussed her time at GAP and some of the strategic initiatives she led during her time, the journey between leaving GAP and starting MikMak, How brands are leveraging the platform, her thoughts on Facebook’s recent announcements and what Instagram’s new checkout feature means for eCommerce companies. Don’t forget to rate, review, and subscribe to Leads2Scale on your favorite podcasting app!  This episode is brought to you by Social Media Week New York 2019! (Use code: Leads2Scale to save 15% on your pass!)  Follow Toby and Social Media Week!  @tobyd & @socialmediaweek on Facebook, Instagram, & Twitter. 
43:53
March 29, 2019
Ep 24: Scaling a Digital Lifestyle Brand with Fatherly’s CEO Michael Rothman
This week’s episode of Social Media Week's Leads2Scale podcast features Mike Rothman, Co-Founder & CEO of Fatherly, a digital lifestyle brand that provides news, expert advice, product recommendations and other resources for parents.  During the conversation, Mike discussed the beginning of his professional journey and experience as one of the founding employees of Thrillist, how his 10 years helping to scale the Thrillist digital media business provided him with the insights he needed to launch Fatherly, and how they are evolving their business into IRL activations and ecommerce. Don’t forget to rate, review, and subscribe to Leads2Scale on your favorite podcasting app!  This episode is brought to you by Social Media Week New York 2019! (Code: Leads2Scale)  Follow Toby and Social Media Week!  @tobyd & @socialmediaweek on Facebook, Instagram, & Twitter.
46:26
March 22, 2019
Ep 23: The Path Towards Greater Intelligence with Tania Yuki, Founder and CEO at Shareablee
This week’s episode of Social Media Week’s Leads2Scale podcast features Tania Yuki, Founder and Chief Executive Officer at Shareablee, a social intelligence platform.   During our conversation, Tania discussed what inspired her to leave her cushy gig at a big media company to start Shareablee, how Shareablee differentiates itself from the competition, how she is thinking about the role of AI in regards to automation, what emerging trends she is seeing in the data and analytics space, and much more.  Don’t forget to rate, review, and subscribe to Leads2Scale on your favorite podcasting app!  This episode is brought to you by Social Media Week New York 2019! (Code: Leads2Scale)  Follow Toby and Social Media Week!  @tobyd & @socialmediaweek on Facebook, Instagram, & Twitter.
54:36
March 8, 2019
Ep 22: This is Seth Godin
This week’s episode of Social Media Week’s Leads2Scale podcast features best selling author, entrepreneur, and Marketing Hall of Fame member Seth Godin!  During the conversation, Seth discussed why he believes tension is so important in marketing, what he thinks is at the heart of great storytelling, why empathy is overlooked as a core strength of any great marketer, and much more. Seth will also be speaking at Social Media Week New York on May 2. Learn more about his closing keynote session here.  Don’t forget to rate, review, and subscribe to Leads2Scale on your favorite podcasting app! This episode is brought to you by Social Media Week New York 2019! (www.socialmediaweek.org/newyork/attend code: Leads2Scale) Follow Toby and Social Media Week! @tobyd & @socialmediaweek on Facebook, Instagram, & Twitter. 
50:27
February 28, 2019
Ep 21: What's Next For Video Marketing with Jason Hsiao, Co-Founder & Chief Video Officer of Animoto
This week’s episode of Social Media Week’s Leads2Scale podcast features Jason Hsiao, Co-Founder & Chief Video Officer, Animoto.  During the conversation, Jason discussed his early work at MTV and Comedy Central, his foray into digital video in the mid-two thousands, how Animoto started out and has evolved over the years and how he has kept pace with the rapid changes in video technology and consumer behavior. Jason will also be speaking at Social Media Week in New York on May 1 and you can learn more his session by visiting socialmediaweek.org/newyork. Don’t forget to rate, review, and subscribe to Leads2Scale on your favorite podcasting app! This episode is brought to you by Social Media Week New York 2019! (www.socialmediaweek.org/newyork/attend code: Leads2Scale) Follow Toby and Social Media Week! @tobyd & @socialmediaweek on Facebook, Instagram, & Twitter. 
44:09
February 22, 2019
Ep 20: Nike, Instagram Stories and Keeping it Real with Bryant Kohler, Head of Brand at Conscious Minds
This week’s episode of Social Media Week’s Leads2Scale podcast features Bryant Kohler, Head of Brand at Conscious Minds, a content agency that believes “Storytelling is the currency of human connection.” During the conversation, Bryant discussed some of his past and current work with adidas and Nike, how he is adjusting to the evolution of platform storytelling, what he sees are the near-term things that need to be addressed in Influencer Marketing. Bryant also spoke about a documentary that their sister company Conscious Productions produced called Social Animals that premiered at the 2018 SXSW Film Festival and which peeks into the digital and real worlds of today’s image-focused teenager, where followers, likes and comments mark success and self worth.  Don’t forget to rate, review, and subscribe to Leads2Scale on your favorite podcasting app! This episode is brought to you by Social Media Week New York 2019! (www.socialmediaweek.org/newyork/attend code: Leads2Scale) Follow Toby and Social Media Week! @tobyd & @socialmediaweek on Facebook, Instagram, & Twitter. 
52:22
February 15, 2019
Ep 19: Employees as Influencers with Rani Mani, Head of Global Social Influencer Enablement Employee Advocacy, Adobe
This week’s episode of Social Media Week’s Leads2Scale podcast features Rani Mani, Head of Global Social Influencer Enablement & Employee Advocacy at Adobe where she is currently working across Adobe teams to infuse influencer relations into their strategic planning. During the conversation Rani discussed what got her interested in the role, how Adobe has built, managed and sustained their influencer programs, her upcoming session at Social Media Week New York, and much more. This episode is brought to you by Social Media Week New York 2019! (www.socialmediaweek.org/newyork/attend code: Leads2Scale) Follow Toby and Social Media Week! @tobyd & @socialmediaweek on Facebook, Instagram, & Twitter. 
41:46
February 14, 2019
Ep 18: Advertising with Your Permission with Brian Wong, CEO & Co-Founder of Kiip
This week’s episode of Social Media Week’s Leads2Scale podcast features Brian Wong, Founder and CEO at Kiip, an in-app mobile advertising network. Brian has been named one of Business Insider’s Top 25 Under 25 in Silicon Valley, 30 Under 30 in Advertising and one of the 18 Most Important People in Mobile Advertising; Forbes’ 30 under 30, and Mashable’s Top 5 Entrepreneurs to Watch.  During the conversation Brian discussed his founding story, why he is investing in Blockchain and how brands and advertisers can use it to provide transparency and better user experiences. This episode is brought to you by Social Media Week New York 2019! (www.socialmediaweek.org/newyork/attend code: Leads2Scale) Follow Toby and Social Media Week! @tobyd & @socialmediaweek on Facebook, Instagram, & Twitter. 
46:38
February 8, 2019
Ep 17: Navigating The Post-Trust Era w/ Shiv Singh, Co-author of Savvy
This week’s bonus episode of Social Media Week’s Leads2Scale podcast features Shiv Singh, co-author of Savvy: Navigating Fake Companies, Fake Leaders and Fake News in the Post Trust Era. Shiv is a true leader in the industry with 20+ years in the digital space, most recently as SVP & Global Head of Innovation at Visa.  During the conversation, Shiv discussed his upcoming book and explored the decline in consumers trust in government and corporations, why it’s hard sometimes to trust social media platforms, and why negativity is unfortunately good for business. This episode is brought to you by Social Media Week New York 2019! (www.socialmediaweek.org/newyork/attend code: Leads2Scale) Follow Toby and Social Media Week! @tobyd & @socialmediaweek on Facebook, Instagram, & Twitter. 
1:11:14
February 1, 2019
Ep 16: Blowing Sh*t Up with the Michael Bay of Business - Cindy Gallop, CEO of MakeLoveNotPorn
This week’s episode of Social Media Week’s Leads2Scale podcast features Cindy Gallop, Founder and CEO at MakeLoveNotPorn, the world's first user-generated, human-curated social sex video-sharing platform.  As brand and business innovator and consultant with over 30 years of experience in the advertising industry, Cindy is someone who has earned the right to speak her mind and when she does, people listen. During the conversation, Cindy discussed her journey that started with her career in advertising with BBH through to the launch and building of Make Love Not Porn.  She also discussed the #MeToo movement and how she sees it impacting the ad industry in positive ways and how she plans to tackle another one of her favorite subjects “ageism” during her upcoming session at Social Media Week New York in April. This episode is brought to you by Social Media Week New York 2019! (www.socialmediaweek.org/newyork/attend code: Leads2Scale) Follow Toby and Social Media Week! @tobyd & @socialmediaweek on Facebook, Instagram, & Twitter. 
50:07
January 30, 2019
Ep 15: 20 Years of Storytelling Evolution with Digby Lewis, Executive Director, Content at Iris
This week’s episode of Social Media Week’s Leads2Scale podcast features Digby Lewis, Executive Director of Content at Iris, a marketing agency and creative network that works with some of the world’s biggest businesses including Samsung, adidas and Shell. Digby has over 20+ years in the industry and currently leads the charge for Iris’ global roster of clients, working alongside platform specialists, social creators and editorial to make the next big thing none of us have heard of yet. During the conversation, Digby discussed his time at MTV and how the rise of the internet and YouTube disrupted the music, magazine and TV industries, how he has helping to prepare his clients for the next wave of disruption, why brands should allow creatives to go off script when it comes to podcast advertisements, and much more. This episode is brought to you by Social Media Week New York 2019! (www.socialmediaweek.org/newyork/attend code: Leads2Scale) Follow Toby and Social Media Week! @tobyd & @socialmediaweek on Facebook, Instagram, & Twitter. 
51:35
January 22, 2019
Ep 14: AI-Powered Social Listening w/ Aurelien Blaha, Chief Marketing Officer of Digimind
This week’s episode of Social Media Week’s Leads2Scale podcast features Aurelien Blaha, Chief Marketing Officer of Digimind, a social media monitoring and competitive intelligence software company. Coming from a software engineering background, Aurelien made a career shift early on, and has been in the B2B marketing industry for nine years. He recently joined Digimind after working at FINALCAD as Marketing Director for three years. During the episode, he discussed how the company’s AI-powered social listening technology is helping its clients take marketing to the next level, how Digimind has adopted Account Based Marketing as a way of bringing their sales and marketing teams closer together, and much more. This episode is brought to you by Social Media Week New York 2019! (www.socialmediaweek.org/newyork/attend code: Leads2Scale) Follow Toby and Social Media Week! @tobyd & @socialmediaweek on Facebook, Instagram, & Twitter. 
48:33
January 8, 2019
Ep 13: The Rise of Messaging Bots
This week’s episode of Social Media Week’s Leads2Scale podcast features Kieley Taylor, Managing Partner, Global Head of Social at GroupM, as well as Mike Blake-Crawford, Strategy Director at Social Chain. GroupM and Social Chain are in many ways very different, but in this episode, Kieley and Mike both picked up on a trend that has become too big to ignore — messaging bots. During the episode, they discussed the potential in messaging bots to reduce the cost of customer care, how messaging bot technology can create a huge opportunity for brands to develop meaningful interaction with customers, and much more. This episode is brought to you by Social Media Week New York 2019! (www.socialmediaweek.org/newyork/attend code: Leads2Scale) Follow Toby and Social Media Week! @tobyd & @socialmediaweek on Facebook, Instagram, & Twitter.
36:22
December 13, 2018
Bonus Episode: Deep Social Listening w/ Michael MJ Paradiso, VP, EMEA, at NetBase
This special bonus episode of Social Media Week’s Leads2Scale podcast features Michael MJ Paradiso, VP of Sales, EMEA, at NetBase. Michael joined NetBase a year ago and has more than eight years of experience in B2B sales, team management, and sales leadership. Previously, he has worked for Meltwater, P&G, as well as General Electric. During the episode, MJ discussed what does "deep social listening" mean and how that has helped their clients, how NetBase utilizes all sorts of data to drive social media strategies, and how the company relies on innovation to brace for future challenges in social. This episode is brought to you by Social Media Week New York 2019! (www.socialmediaweek.org/newyork/attend code: Leads2Scale) Follow Toby and Social Media Week! @tobyd & @socialmediaweek on Facebook, Instagram, & Twitter.
29:52
December 7, 2018
Ep 12: Platform Specific Storytelling w/ David Schneider & David Levin of That Lot
This week’s episode of Social Media Week’s Leads2Scale podcast features David Schneider and David Levin, joint Creative Directors from That Lot, a platform-first social creative agency from the UK. David Schneider is best known as an actor and writer for TV shows and films, and has brought his vast experience to That Lot’s video output; David Levin specializes in nailing tone of voice and creating shareable social formats, and was one of the UK’s first professional tweeter. During the episode, they discussed how the agency has evolved since its founding days, why Donald Trump’s tweets have been tremendously dominating on social media, and the hottest social tools to look out for, like Facebook Watch and Stories. This episode is brought to you by Social Media Week New York 2019! (www.socialmediaweek.org/newyork/attend code: Leads2Scale) Follow Toby and Social Media Week! @tobyd & @socialmediaweek on Facebook, Instagram, & Twitter.
49:22
December 4, 2018
Ep 11: Social Media Week London 2018 Preview / The Speed of Feed with Facebook's Kat Hahn
This week’s episode of Social Media Week’s Leads2Scale podcast is a special SMWLDN preview episode! Our 9th Annual Social Media Week London conference kicks off on November 14th at the QEII Conference Centre in Westminster and we are excited to give you a sneak peek of this year’s event and, as an added bonus, we have included last year’s keynote session featuring Kat Hahn (Head of Creative Shop, Northern Europe at Facebook) discusses the secret ingredients to create content tailor-made for mobile feeds for brands of all sizes who are developing strategies for their Facebook and Instagram feeds. This episode is brought to you by Social Media Week London 2018! (www.socialmediaweek.org/london/attend code: Leads2Scale) Follow Toby and Social Media Week! @tobyd & @socialmediaweek on Facebook, Instagram, & Twitter.
21:30
November 12, 2018
Ep 10: Origins of Fandom & Why Reddit Matters w/ Victor Pineiro, SVP of Social Media at Big Spaceshi
This week’s episode of Social Media Week’s Leads2Scale podcast features Victor Pinero, SVP of Social Media at Big Spaceship, a digital creative agency based in New York City. During the conversation, Victor talked about how an agency like Big Spaceship reacts to the negatives of social media, how they think about culture and human behavior, and social media trends that marketers should be taking note of. This episode is brought to you by Social Media Week New York 2019! (www.socialmediaweek.org/newyork/attend code: Leads2Scale) Follow Toby and Social Media Week! @tobyd & @socialmediaweek on Facebook, Instagram, & Twitter.
46:10
October 31, 2018
Ep 9: Using Data to Enhance the Customer Experience w/ Josh Neckes, Co-Founder at Simon Data
This week’s episode of Social Media Week’s Leads2Scale podcast features Josh Neckes, Co-Founder and President of Simon Data, the first and only enterprise customer data platform with a fully-integrated marketing cloud. During the conversation, Josh talked about the service Simon Data is providing, how it is different from the old ways of marketing, how his company is able to help marketers eliminate all the technological barriers that have long been in the way of their creative ideas, and much more. This episode is brought to you by Social Media Week New York 2019! (www.socialmediaweek.org/newyork/attend code: Leads2Scale) Follow Toby and Social Media Week! @tobyd & @socialmediaweek on Facebook, Instagram, & Twitter.
55:49
October 25, 2018
Ep 8: Listen & Scale with Todd Grossman (CEO Americas, Talkwalker)
On this week’s episode, we have Todd Grossman, CEO Americas, Talkwalker, the #1 social media analytics and monitoring platform. During the conversation, Todd spoke about why it’s important for brands to be listening to their customers, how Talkwalker sets themselves apart from the competition, how they are scaling their business, and much more. This episode is brought to you by Social Media Week New York! (www.socialmediaweek.org/newyork/attend code: Leads2Scale) Follow Toby and Social Media Week! @tobyd & @socialmediaweek on Facebook, Instagram, & Twitter.
32:20
October 16, 2018
Ep 7: Organic Reach is in Decline But That’s Ok, with Paul Kontonis, CMO of WHOSAY
This week’s episode of Social Media Week’s Leads2Scale podcast features Paul Kontonis, Chief Marketing Officer at WHOSAY. In his role, Kontonis is responsible for overseeing the company’s marketing, communications and editorial strategy and initiatives. Paul is a 20-year digital media veteran with an industry-leading expertise in the business, marketing, programming, cross-platform video distribution and monetization of original digital content. During the conversation, Paul spoke about creating captivating branded content, why organic reach is in decline, how WHOSAY acquires new clients, and much more. This episode is brought to you by Social Media Week London! (www.socialmediaweek.org/london/attend code: Leads2Scale) Follow Toby and Social Media Week! @tobyd & @socialmediaweek on Facebook, Instagram, & Twitter.
44:12
October 2, 2018
Ep 6: Catering to the Needs of Your Audience w/ Sharon Rechter, President of First Media
This week’s episode of Social Media Week’s Leads2Scale podcast features On this week’s episode we have Sharon Rechter, President of First Media. First multi-platform, a content publisher dedicated to the savvy millennial woman, with over 1.7 Billion monthly video views Facebook, and over 60 million US TV homes for its TV network, BabyFirst. During the conversation, Sharon spoke about how First Media has adapted their business model to reach new audiences, how they engineer word of mouth to acquire new customers, and much more! This episode is brought to you by Social Media Week London! (www.socialmediaweek.org/london/attend code: Leads2Scale) Follow Toby and Social Media Week! @tobyd & @socialmediaweek on Facebook, Instagram, & Twitter.
23:21
September 25, 2018
Ep 5: Account-Based Marketing at Scale w/ Aaron Goldman, CMO of 4C
This week’s episode of Social Media Week’s Leads2Scale podcast features Aaron Goldman, Chief Marketing Officer of 4C. 4C is a data science and media technology company that improves marketing effectiveness and efficiency for brands, agencies, media companies like eBay, NBC and Sony Pictures. During the conversation, Aaron talked about how 4C is connecting TV data to the digital ad buying experience, the potential symbiotic relationship between brands, social, and analytics companies, plus he shared a ton in regards to how they approach B2B marketing, including their approach to account-based marketing. This episode is brought to you by Social Media Week London! (www.socialmediaweek.org/london/attend code: Leads2Scale) Follow Toby and Social Media Week! @tobyd & @socialmediaweek on Facebook, Instagram, & Twitter.
34:08
September 13, 2018
Ep 4: Finding the Right Customers with Geoff McQueen, CEO of Accelo
Geoff McQueen is the CEO & Co-Founder of Accelo, a cloud-based software management tool with the goal to make your business more profitable and you less stressed. Featured in this episode, Geoff talks about finding the right customers, what platforms Accelo is focusing their content efforts on, near-term disruptions for the industry, and much more. This episode is brought to you by Social Media Week London! (www.socialmediaweek.org/london/attend code: Leads2Scale) Follow Toby and Social Media Week! @tobyd & @socialmediaweek on Facebook, Instagram, & Twitter.
37:23
September 5, 2018
Ep 3: Influencer Marketing at Scale, with Amy Luca, CEO of theAmplify
Amy Luca is the CEO of theAmplify, an industry leading influencer marketing platform that produces amazing content for some of the biggest brands in the world including Axe, Taco Bell, CoverGirl, Campbell’s and many others. Featured in this episode, Amy discusses the path that lead to her role at theAmplify, how they are streamlining the content creation process with Influencers, the origins of BrandTech and what’s she’s excited about in terms of the future of Influencer Marketing. This episode is brought to you by Social Media Week London! (www.socialmediaweek.org/london/attend code: Leads2Scale) Follow Toby and Social Media Week! @tobyd & @socialmediaweek on Facebook, Instagram, & Twitter.
27:10
August 28, 2018
Ep 2: Business Messaging, AI and the Future of Customer Service with Joshua March, CEO of Conversocial
Joshua March is the founder and CEO of Conversocial, a leading social customer service solution used by hundreds of the world’s biggest brands to deliver enterprise-scale customer service through social media and mobile messaging platforms Featured in this episode, Joshua discusses how they scaled their business as an early adopter of social media as a customer service channel, why he’s excited about messaging apps like WhatsAPP and Apple Business Chat in regards to their role in business communications, and much more! This episode is brought to you by Social Media Week London! (www.socialmediaweek.org/london/attend code: Leads2Scale) Follow Toby and Social Media Week! @tobyd & @socialmediaweek on Facebook, Instagram, & Twitter.
27:10
August 21, 2018
Ep 1: Pivot, then scale with Matt Britton, CEO of Suzy
Matt Britton is a true pioneer in our industry, having built and sold a number of businesses, including MRY which he sold to the Publicis Group. In his current role as CEO of Suzy, Matt is building something truly unique in the marketing technology space. Featured in this episode, Matt discusses the most significant and impactful shifts in the industry, what inspired him to start his first company, how he pivoted Crowdtap and what he is planning to do with Suzy and how 5G is going to change the game for smart devices and video consumption in the near future. This episode is brought to you by Social Media Week London! (www.socialmediaweek.org/london/attend code: Leads2Scale) Follow Toby and Social Media Week! @tobyd & @socialmediaweek on Facebook, Instagram, & Twitter.
40:47
August 14, 2018
Ep 0: Welcome to Leads2Scale
Leads2Scale aims to provide you with practical insights and emerging trends in social media with the goal of helping you achieve your marketing objectives, scale your audience and generate more more leads.
03:14
August 13, 2018
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