A Legacy of Generosity
By Leave a Legacy MN
The Heart of Generosity: How Smart Planning Fuels Giving, with Kyle Wesely
In this episode, Growth By Design's Kristi Ackley sits down with Kyle Wesely of Wesely & Wesely, a CPA firm specializing in tax and financial planning, to discuss how charitable tax planning can maximize the impact of giving. They explore strategies that help donors support causes they care about while optimizing tax benefits.
Fundraising Trends: What’s Shaping the Future? with Rebecca Petersen & Katrina Pierson
Join guest host Rebecca Lynn Peterson of West Central Initiative as she interviews Katrina Pierson, CEO of Growth By Design, about the future of fundraising. Learn about trends in fundraising, challenges in the field, characteristics of successful fundraisers, mindfulness and emotional intelligence in fundraising, and more!
The Long-Term Impact of Thoughtful Estate Planning, with Sherrie Beal of The Nature Conservancy
In this episode of A Legacy of Generosity, host Ali Schneider, Planned Giving Manager at Animal Humane Society, chats with Sherrie Beal, Associate Director of Gift Planning at The Nature Conservancy. With over 20 years of experience in one of the longest-running planned giving programs, Sherrie shares invaluable insights gained from this extensive history. They discuss the significant impact of planned giving, and Sherrie offers personal experiences and advice on having in-depth conversations with donors about their intentions, educating donors about planned giving options, encouraging long-term thinking, and prioritizing efforts in fundraising to maximize impact. Tune in for an enlightening discussion on fostering meaningful donor relationships and creating lasting legacies.
Giving Back to Your Hometown with Chris Haarstick
Join host Kristi Ackley and guest Chris Haarstick for a captivating conversation about the significance of our hometowns and the power of investing in the future. Discover the inspiring story of how Chris, as a young man, made the initial seed donation to start a community fund at the Northwest Minnesota Foundation, transforming his small hometown with thousands of dollars in grants. Chris shares his crucial advice for development officers: "always pick up the phone," emphasizing that even unexpected calls can lead to impactful donations. The episode also delves into the philanthropic potential of younger generations, urging development directors not to overlook them, but to adapt their approach. Tune in to learn how small beginnings can lead to big changes and how the next generation is shaping the future of giving.
Collaborating for Success with Dale Wright
Join Gay Gonnerman and guest, Dale Wright, for a conversation about collaborating across your organization. Dale shares his “Core Four” principals of leadership with advice every team member can use.Core Four: Attitude, Focus, Discipline, and Consistency.
About Our Guest:
Dale Wright is the Associate Vice Chancellor for Advancement at the University of Illinois Urbana-Champaign. Dale is an advancement executive with 20+ years of extensive experience in higher education and non profit fundraising with progressive responsibility in constituent involvement, leadership, management, and building and leading high performing teams.
He has a proven record of success in alumni affairs, program development and execution, securing and stewarding major and principal gifts, as well as multi-year comprehensive capital campaign experience, including three (3) $1B+ campaigns. As a skilled negotiator and collaborator, his ability to cultivate networks amongst a wide range of internal and external stakeholders to foster long-term relationships is unique.
He feels honored to work with remarkable benefactors, ambassadors, and volunteers to create deep and lasting impact.
Helping Clients Plan Their Legacies with Christy Boysen
In this episode of the Legacy of Generosity podcast, join host, Ali Schneider, as she discusses with Christy Boysen of Apex Legacy Consultants how Apex Legacy takes a unique approach to help their clients plan their legacies. Christy also shares how fundraisers can use the same approach with their donor, when fundraisers should recommend that their donors contact a professional consultant, and how fundraisers can work with professional consultants like Apex Legacy.
About our guest:
Christy Boysen, MA, CFRM, FCEP, owner and head Legacy Planning Consultant at Apex Legacy Consultants, specializes in planned giving strategy and helping donors imagine how they can align their values with their finances through legacy planning. She’s helped clients establish legacy planning programs that educate and capitalize on tax-efficient charitable tools: Qualified Charitable Distributions, Donor Advised Funds, Charitable Gift Annuities, Charitable Trusts, and more. Through this work, she's inspired donors to commit hundreds of millions of dollars to loved ones and their favorite causes.
She holds a Master of Arts in Higher Education, a Certificate in Fundraising Management through Indiana University Lilly Family School of Philanthropy, and is a Fellow in Charitable Estate Planning (FCEP). Her experience in planned giving, higher education, and strategic mindset make her an asset to any organization looking to drive meaningful change and create lasting impact.
Christy loves biking–she once even cycled across the country for charity–and leads historical food tours in her hometown and at a local winery. She lives in St. Paul, Minnesota, with her husband; their dog, Lucy; and 24 thriving houseplants.
Events As Stewardship Opportunities with Anne Rodenberg
Do you feel like your fundraising events are discounted from your overall fund development plan and donor cultivation strategy? Listen in to our interview with Anne Rodenberg, Director of Major & Planned Giving at Wilder Foundation in St. Paul for some insight on how you can change that. Our host for this episode, Kristi Ackley with Growth By Design, asks Anne about her approach to events, ideas for building relationships related to major, planned and legacy gifts, and how to maximize these opportunities to be face to face with donors and friends of your organization.
Legacy Episode: Starting a Planned Giving Program from Scratch
Did you miss this episode? Here's a chance to listen to one of our most popular interviews.
This is the year to build a sustainable planned giving program by incorporating gift planning into your annual fundraising plan. We discuss overcoming barriers, normalizing legacy giving among leadership, and how to add action-steps and accountability into your already packed to-do list. Join co-hosts Carl Newbanks and Marie Ruzek as they hear how Sarah Staiger successfully started a planned giving program. Hint: it includes seeking out advice from MN Gift Planning Association members! Sarah and her business partner Laura Vitelli, have generously offered to listeners, a free 90-minute coaching sessions. You can find them at: https://staigervitelli.com/about-us
Creating & Expanding Planned Giving Program with Kelsey Tyler
In this episode, we are joined by Kelsey Tyler from Second Harvest Heartland. Kelsey is the Development Officer for Gift Planning at one of the nation’s largest hunger relief organizations. She is moving into this role from Major Giving and is now creating and expanding their work in Planned Giving. Her time in the non-profit industry has included everything from large higher education development departments to smaller teams where they are just beginning their formal planned giving journey. Join Legacy of Generosity podcast host, Ali Schneider, as they talk about Kelsey's unique perspective on donor relationships and shares how she is going to use her experience to build a successful planned giving program.
Fundraising with Partnership With Native Americans
Join Josh Arce and Joe Langenderfer from the Partnership With Native Americans, a dynamic and diverse organization dedicated to building strong, self-sufficient Native American communities. Joe, Josh, and Carl, your Legacy of Generosity host, discuss modernizing fundraising tools, evaluating results,strategies for fundraising success, and cultivating donor relationships for legacy gifts. Don't miss the chance to delve into the remarkable work of this unique organization and glean inspiration for your own journey in the world of impactful giving.
Shifting Mindset to Get Big Results
Development professionals must manage complex, challenging work. And that work can take a toll on our professional will and personal confidence. Tricia Schleper, from Schleper Coaching, joins the podcast to share her insights, and help development professionals understand the limiting beliefs that might be impacting their work.
Nightmare Stories of Bequests with Melissa Peacock
It's the time of year when we are thinking about spooky things and what's worse than a bequest gone wrong?! Join Ali as she explores some of these nightmare stories with guest, Melissa Peacock. Melissa is the Senior Planned Giving Advisor at Animal Humane Society and has decades of experience in the planned giving field. In this episode you'll hear a few stories and hopefully take away some lessons learned to help you and your donors so their final gifts can benefit the things they care about.
Leveraging Chat AI for Efficient Donor Communications
Welcome Back! Season Four is Finally Here!
We've been on a bit of a hiatus this summer, but we are back and ready to dive in with the new season. In today's episode you'll hear from our guest host - Scott Nelson, Leave a Legacy MN Committee Chair and Joe Thiegs, Minnesota Gift Planning Association President. They share about their background, how they got involved with MGPA and what resources are available to members. Scott and Joe also touch on the unique challenges of rural nonprofits and how we can help. Give it a lesson and then make sure to leave a review and/or comment on social. We'd love to hear from you!
Career Transition & How Planned Giving Training Boosted Skills
Hear from a newcomer to the development profession, Tony Mullen, and how he thoughtfully mapped out his transition from a corporate sales career to nonprofit development and fundraising. Bonus: he recommends @mpga’s Brisk Walk Through the Basics of Planned Giving course to anyone involved in fundraising.
Classic Episode: Segmenting Communications for Legacy Donors
Beyond the Checkbook: How Trust-based Fundraising Builds Capacity
Leveling Up Your Squad: Professional Development Options
Deep Dive into Charitable Gift Annuities
Part 2 - Five Essentials to Sol Full Fundraising
Nine Steps to a Successful Fundraising Campaign
Join us as we talk to master storyteller, Lori L. Jacobwith about the nine steps listed below to a successful fundraising campaign.
Step 1 - Leadership
Step 2 - Staff
Step 3 - Board Members
Step 4 - Goals, Timelines, and Urgency
Step 5 - Telling Your Story
Step 6 - Keeping Your Donors Engaged
Step 7 - Money Conversations
Step 8 - Be Specific
Step 9 - Donor Data Management
Lori also shares some great tips and insights on how to tell impactful stories that continue the "hope journey". This includes the hugely positive impact of having board members make thank you calls to first time donors and how they are 37% more likely to donate again when this happens than when it doesn't!
Listen now for more great insight!
Fundraising Events Post-Covid
#fundraising #events #plannedgiving #fundraisingevent
SECURE 2.0: What You Need To Know
Leading & Coaching Development Teams
Join Gay & Kristi as they talk with Aileen Rosa Sanchez about transformational leadership and how to bring new people into your development team. In this conversation they touch on topics like recruiting, training and advancing your team, reaching the hard to reach, embedding IDEA (inclusion, diversity, equity and access) values into your team culture and employee recognition. If you're leading and/or growing a team, you'll want to listen in to this one!
Aileen Rosa Sanchez is the Senior Director of Philanthropy at Lutheran Social Service of Minnesota and Children's Home. She is a strategy, equity and fund development leader. Aileen’s previous philanthropic portfolio includes Mayo Clinic, the Women’s Foundation of Minnesota, and various Twin Cities nonprofits, as well as political and foundation engagement. Aileen helped co-found the Latino Economic Development Center in Minnesota and also the New World School of the Arts Alumni Foundation in her hometown of Miami, Florida. She has also helped build diversity, equity, and inclusion initiatives at various institutions.
Five Essentials of Sol Full Fundraising - Part 1
We had some technical difficulties with this episode, so it is incomplete. Please enjoy the first half and we'll get the rest posted ASAP! Join us for a conversation with Frances Roen of Fundraising Sol to learn the five key ingredients to reclaim fundraising as a practice that nourishes the heart and sol of your team and those you serve. Doesn’t it make sense that the work we do to support a healthier community should be grounded in the wellness of our teams and organizations? We think so! Frances Roen is the Founder and CEO of Fundraising Sol where since 2018, she has partnered with dozens of nonprofits and hundreds of nonprofit professionals across the country to make fundraising the bright spot in their days.
Limiting Beliefs: What they are and how they affect Development Professionals
Tricia Schleper, Lifecoach with Schleper Coaching, helps us explore and identify how limiting beliefs affect our personal and professional lives. These subtle, sometimes unrealized beliefs can hinder our ability to communicate and expand our skillsets as Development Professionals. If you have ever wondered why you can’t seem to make the next level, or overcome internal stress or fear, this episode might open the door. Tricia discusses common limiting beliefs, how they impact our work, and simple steps we can take to put limiting beliefs behind us.
Bridging a Recession with Planned Giving
Are you wondering, maybe even a little worried, about how a recession will impact your fund development efforts? Then this episode is one you won't want to miss. Jennifer Berges, Director of Philanthropy at EngenderHealth, shares her experiences as a development officer during periods of uncertainity and the strategies she's used to keep her organizations on track. Planned and legacy giving are two areas she leans heavily into during economic downturns to help her donors be creative about the ways they support the organizations they love.
Jennifer is responsible for developing and executing EngenderHealth’s individual giving strategy, including major gifts, planned giving, and family foundation gifts. She also oversees the philanthropy team and annual giving. Jennifer has more than 17 years of experience in fundraising, management, and leadership at higher education, public media, and arts organizations. Prior to joining EngenderHealth, she served as development director at the University of Minnesota Duluth. Jennifer holds a bachelor of arts in history and American culture studies from Washington University in St. Louis and a master of business administration from the University of South Florida.
Gratitude: The Joys of Donor Relations
Guest bios:
Lynn Praska
Lynn joined the planned giving team at the University of Minnesota Foundation in 2009. She came to the Foundation from Hamline University where she had more than 17 years of planned and major gift development experience. Lynn is a member of the National Association of Charitable Gift Planners and the Minnesota Gift Planning Association. She served on the MGPA board from 2006 to 2011, and as chair in 2008. Lynn currently served on the Conference Committee and Communications Committee for MGPA.
Susan Hommes
Susan joined the planned giving team at the University of Minnesota Foundation in 2007 and was recently named Senior Director of Planned Giving. She has over 30 years of development experience, having held positions with United Way, Catholic Charities of Minneapolis and St. Paul, and Community Action Council (360 Communities). Susan earned her B.A. from the College of St. Benedict and her M. A. in public administration and management from Hamline University. She is a member of the National Association of Charitable Gift Planners and the Minnesota Gift Planning Association, serving as chair in 2006. She currently served on the board and is past president of the West St. Paul/Mendota Heights Rotary Club and is an active volunteer with St. Pascal Baylon church and school. She lives in St. Paul with her husband Joe and son Peter. She enjoys hiking, bicycling, and wine!
Cryptocurrency 101
In this episode, we take a shallow dive into the emerging digital currency world. Dan, Chase, and Carl explore cryptocurrency's history, current uses, and possible future – and the mysterious NFT. The discussion also covers concerns regarding gifts of cryptocurrencies to nonprofits and how nonprofit organizations can better position themselves to receive digital currency donations.
Dan Kramer is a financial strategist and investor in the St. Cloud area that helps clients nationwide with organizing and structuring their personal finances to gain more control of their money, recover losses to increase client's wealth.
Chase Larson is the Chief Lending Officer at St. Cloud Financial Credit Union and is a results driven leader with 15 years of experience in Finance, Credit and Banking.
How Knowing Your Own Story Can Maximize Your Fundraising
Join Ali & Kristi as the dive into the unconscious mind with NLP Trainer, Author & Speaker, Betsy Pake. Together they explore how the internal stories we have can hold us back from hitting our goals, affect conversations with donors and impact our view of money. Betsy shares practical, easy steps to create awareness and start making shifts that will help anyone get "unstuck". Once we have great awareness about ourselves we can also start identifying patterns in others and create a more effective approach to working with donors based on their "buying strategy". Listen in now to unlock your potential to raise more money for the mission you care about!
Betsy is a Master Mindset coach, board-certified trainer of NLP and Hypnotherapy and founder of The Alchemy institute. As a best-selling author, speaker, and host of the popular podcast, The Art of Living Big, Betsy creates opportunities to shift your mindset and change your life. You can find out more about her on her website: betsypake.com.
Nightmare Stories of Bequest (Classic)
Getting your board engaged AND excited about fundraising
One of the most frequent topics of conversation amongst fundraisers is how to meaningfully engage their board members in the fund development activities of their organization. Ali & Marie invite fellow Legacy of Generosity co-host and nonprofit consultant, Kristi Ackley, to share her insights and strategies to coach board members and help them capitalize on their own strengths and interests for a greater impact on the organization. She covers the major barriers board members have in participating and ways to overcome those barriers. She also shares how she uses Kay Sprinkel Grace's AAA model to assess boards and find the right fit for them in the donor development cycle. If you're looking for some new ideas on how to inspire your board to be more active in your fund development efforts, you don't want to miss this episode!
MN Nonprofits in Extraordinary Times: What happened and what's next?
In this episode we'll talk about how Minnesota’s nonprofit sector continues to navigate a world still grappling with the impacts of COVID-19, reckoning with systemic racism, economic challenges and changes in charitable giving, threats to democracy, and more. In this podcast, the Minnesota Council of Nonprofits (MCN)’s associate director Kari Aanestad shares insights, highlights, and lowlights with regard to how the nonprofit sector is faring and what could be ahead for nonprofits and the communities they serve in the coming years.
Before stepping into the associate director role in August 2021, Kari served as MCN’s director of advancement where she provided leadership to MCN’s fundraising efforts, responsive research, and philanthropic reform initiatives.
Leveraging Volunteers for Planned Giving Success
National Make a Will Month & More!
Overall, 33% of U.S. adults have a will, according to Caring.com’s 2021 wills and estate planning survey. Meanwhile, 27.5% of Black Americans have one, up from 25.9% in 2020. According to legalzoom.com Estate Planning Statistics, “the COVID-19 pandemic has increased the number of people who have created a will or estate plan, but most Americans still remain without.” Some might consider this a state of emergency, but for those in fundraising and planning professions, it is an opportunity.
Learn from Patrick Schmitt of FreeWill on how your nonprofit can lean into this month's theme and utilize FreeWill's platform to bring in more legacy commitments that support your mission. Patrick also shares stats about millennial wealth, forecast on planned gifts and the rise in crypto giving. Get some great talking points in this episode!
This episode's co-hosts are Ali Schneider, Animal Humane Society and Kristi Ackley, Fair Winds Consulting. To learn more about FreeWill, visit their website: https://www.freewill.com/
Maximizing Impact through Time Management
As a fundraiser you are likely pulled in a million directions, have competing priorities and a to do list that never ends. And in a time when the economy is struggling and uncertainty is growing, the pressure on you to raise funds is likely heightened. So, mastering the art of time management could be critical to reduce stress, gain a happier work/life blending AND maximize impact. In this episode, Ali & Kristi are joined by Tammy Moore of Being Moore to discuss practical approaches to better time management. While we give some focus to the unique struggles fund development professionals face, this episode will provide tools and approaches to improve your time management skills regardless of your professional role.
Tammy is the founder of Being Moore - a marketing and communications consultancy. She is a passionate storyteller, nonprofit supporter and fundraising messenger. Connect with her on LinkedIn: https://www.linkedin.com/in/tammymooremn/
Endowments, Big Swings & Legacy Giving
Join us for this first ever crossover episode with Next in Nonprofits podcast! Steve Boland is the host of that program, "featuring tools, technologies and trends for nonprofit growth." Carl, Kristi & Steve talk about the questions and challenges approaching and supporting large donors in making choices around big gifts to charities. One option would be to create or give to an endowment - earning money for future needs. Another would be to invest in a "big swing" - spending a much larger amount of money all at once to create a larger-scale impact that in turn ripples over time.
Our hosts discuss the conversation with those donors, the focus of nonprofit boards in how to pursue larger-scale gifts, community-centric giving models and much more. We didn't solve all the world's problems in this show, but we sure gave it a shot!
Lessons from the Field: DEI in Rural MN
Join us for a casual conversation about the lessons our guest, Don Hickman from the Initiative Foundation, has learned over his decades of experience working as a program manager and funder in rural Minnesota. We'll talk about the changing landscape, both past and present, and how using shared goals can be the basis for starting the conversation that leads to greater acceptance in small towns that have traditionally been resistant to change. We hope listeners will gain a better understanding of the work being done in rural MN, the different challenges nonprofits experience there and a renewed desire to keep the conversation going. Please note that our hosts, Carl & Kristi, nor our guest, Don, claim to be experts in DEI or the lived experiences of our BIPOC or LGBTQ+ neighbors. We are simply committed to learning and growing and hope this episode will aid others in that same pursuit.
Fundraising Resilience: Facing Down the Big Quit
The “Great Resignation” is a reality in the nonprofit world. How is it impacting your organization and your donors, and what can you do to provide a culture that rewards your team and retains their talent? Join Gay & Mark as they discuss strategies with a returning guest, Patrick Kirby!
Successful Fundraising Campaigns
Endowments & Your Organization
Join Ali & Kristi to learn how an endowment fund fits into the overall finances of a nonprofit organization, and pairs with a planned giving program to build long-term support for the organization’s mission.
Guest Cindy Aegerter from Thrivent Charitable explains that endowment funds are partnerships between supporters and the organization itself, based on the idea of mutual stewardship. By creating the endowment, the organization invites donors to create a planned gift, by showing how those assets will be stewarded for the long-term sustainability of the organization’s mission. And by supporting the endowment fund, donors act as stewards to and for the organization.
Here’s the link to the Organizational Endowment Guide Cindy referenced:
Organizational Endowment Guide_23831.pdf (thriventcharitable.com)
And Thrivent Charitable website: www.thriventcharitable.com
The "New Normal" of Remote Development Work
As we emerge from the COVID-19 pandemic, every profession has embraced the new reality of remote work and online tools. Most, if not all, Planned Giving professionals made an abrupt switch from a style of work that centered on in-person meetings to a new style, relying almost exclusively on remote tools. As we transition back to our offices, most of us will need to adjust to a hybrid form of our profession that utilizes in-person meetings and Zoom, Skype, etc.. In this episode, Mark & Carl are joined by Paul Grassman of Thompson & Associates. Paul joined the podcast in the early stages of the pandemic to talk about emerging remote tools. Now Paul joins us again to revisit the topic and discuss the “New Normal” of the Planned Giving profession that effectively blends digital tools and human interaction (yes, the in-person stuff) to initiate, develop, and sustain donor relationships.
Start a Planned Giving Program from Scratch
This is the year to build a sustainable planned giving program by incorporating gift planning into your annual fundraising plan. We discuss overcoming barriers, normalizing legacy giving among leadership, and how to add action-steps and accountability into your already packed to-do list. Join co-hosts Carl Newbanks and Marie Ruzek as they hear how Sarah Staiger successfully started a planned giving program. Hint: it includes seeking out advice from MN Gift Planning Association members! Sarah and her business partner Laura Vitelli, have generously offered to listeners, a free 90-minute coaching sessions. You can find them at: https://staigervitelli.com/about-us
Futurism & Philanthropy
As fundraisers we’re often asked difficult questions about the future. From the effects of policy changes to predictions about next generation giving patters, our organizations rely on us for insight into what the future holds. Thankfully, Futurism and the practical approach our guest, Trista Harris, shares in today’s episode will help you answer those pressing questions. We’ll also talk about how to be a better bridge builder between the future our donors envision and the work our nonprofit does. And of course, we can’t talk about the future without diving into Millennial and Gen Z giving outlooks! Join co-hosts Ali Schneider & Kristi Ackley as we explore how we can all be Futurists.
Fundraising for Us
One of the primary roles of a fundraiser is to connect community resources to community needs. Although we’ve connected the two in some ways, a schism persists when we “other” those in need and glorify those who have the resources. Collaboration within the community continues to change as program participants, funders, fundraisers, and community partners come together to address issues that impact everyone, like the pandemic and racial /social justice. Join co-hosts Ali Schneider & Kristi Ackley as they explore how we can focus on fundraising for the collective community with guest Michelle Edgerton, founder of The Edgerton Group - an innovative, strategic fundraising and organizational development consulting firm. Michelle shares how the three R’s of being relatable, reciprocal and relational can lead to a respectful unification and recognition that we fundraise for us, not them.
Turning Wealth into What MattersTM w/Dana Holt
Dana Holt has been telling us for years that non-cash gifts don’t have to be intimidating and now she’s here to share with you some of her experiences, tips and some pretty exciting news that every nonprofit fundraiser will want to hear! Join Kristi Ackley & Mark Beenken as they chat with this estate planning attorney turned charitable gift planning educator, coach and professional speaker about everything from simple changes to your pledge cards to resources for handling really complicated gifts. This episode will really help you take your fund development efforts to the next level!
Dana is the founder of Holt Consulting where she helps you Turn Wealth Into What Matters.
Pre-order her book here: https://www.kirkhousepublishers.com/product-page/turning-wealth-into-what-matters-by-dana-holt
Family Giving Traditions & Tools
Finding Positivity in Challenging Times
Donor Thank Yous They Will Actually Open!
Do you want your donors to be so excited that they are opening their thank you letters before they even walk in the front door? We do too and that's why we invited Dawn Brown, CFRM to join us again and share ideas on how to make that happen! Co-hosts Ali Schneider and Kristi Ackley had such a great time with Dawn in the last episode they wanted to keep the conversation going. In this episode we'll dig into simple changes you can make to increase the chances your donors will open your mail, fun donor thank you events and how to create powerful moments for the donors you love! In this episode we mention the book: The Power of Moments by Chip & Dan Heath.
Want to hear more from Dawn? Check out our November 9 episode and be sure to follow her blog at dawnbrown.com.
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Nonprofit Marketing Made Easy
Would you like to find a way to streamline your marketing efforts while connecting with your donors in a meaningful way and save time doing it? Then this episode is for you! Join co-hosts Ali Schneider and Kristi Ackley as we talk to Dawn Brown, CFRM about how you can leverage a left brain marketing method and unleash a right brain marketing moxie to get the results you are looking for in your donor communications. This episode is for any nonprofit professional or volunteer that wants their donors to enjoy hearing from them. That's everyone, right?
Dawn shares real-life experiences and results from the organization she leads in Grant County, Indiana. Results like a 252% increase in donations in the first year of implementing this new method! Want to hear more from Dawn? Check out our next episode where she'll join us again and be sure to follow her blog at dawnbrown.com.
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