The Simple Marketing Podcast

In this episode, Diana Jakubcova shares why branding is so important for online business owners, how to know when the right time to rebrand is and how to rebrand successfully.

With over 5 years’ experience in the digital industry, Diana has cultivated a holistic approach to branding, deeply rooted in the unique insights she gained from her background in the fashion and marketing industries. Diana founded Deeply Rooted Studio with the mission of empowering visionary founders to elevate their brands into premium brand experiences. 

Dr. Destini Copp is a business growth coach for digital product entrepreneurs. She's passionate about helping business owners generate consistent revenue from their digital product business without the need to be glued to their desk, constantly live launching, or worrying about social media algorithms.

In this episode, I’m talking to Destini all about how she’s building a simple business by selling digital products. She also shares how she grew her email list to 16,000 subscribers in the space of 2 years, and how she leverages her email list to make consistent sales for her online business on autopilot.

[REPLAY OF EPISODE 13]

The coaching industry is changing. So why are coaching & mentorship packages staying the same? In this episode, we’re discussing why traditional mentorship packages don’t work for everyone and I’m introducing you to an alternative form of business & marketing mentorship that prioritises freedom & flexibility.

[THIS IS A REPLAY OF EPISODE 5]

For a lot of people, when they think of success, the first thing that comes to mind is having lots of money and living the luxury lifestyle, and that's because of the image of success that we constantly see being pushed in the online space.

But if you took a step back and asked yourself "What does success actually mean to me? Why did I start my business in the first place?” A lot of the time, we'll find that our version of success isn't actually what success is portrayed as in the media.

In this episode, we’re talking about success. And most importantly, how to create your own definition of success so that you can start building your business on your own terms. A business that truly makes you happy.

In this episode, listen to Rosemarie Callender from the Podcast to Amplify Show interview me on how I’m growing my business without relying on social media, and the sustainable approach I’m taking to market my business online.

We talk about the impact social media has had on my business, why I decided to leave Instagram, the 12-grid Instagram strategy I recently implemented, how I grew my email list from 700 to 7,000 subscribers organically in a year, the impact that digital products have had on my business and how I leverage my podcast and email list to make affiliate income. 

LinkedIn is no longer just for those who want to advance their corporate careers. It has become a great place for online business owners to market themselves, land clients and even speaking opportunities.

Simi Awakoya is a career and personal brand coach who has worked with hundreds of women to help them leverage their personal brand to attract income-generating opportunities such as speaking engagements, brand collaborations and book out their coaching & services through LinkedIn.

In this episode, Simi gives her top advice for how entrepreneurs can leverage LinkedIn to grow their online presence. She also shares her signature “LinkedIn Lifestyle” strategy that allows her to spend just an hour a week marketing her business.

I know people love to hate them, but website pop-ups are a great way to not only grow your email list, but also share personalised offers, engage your website visitors and make more sales.

In this episode, I’m going to share 4 creative ways that you can use ConvertBox to create pop-ups that are non-obtrusive and drive conversions.

Pinterest is more than a platform to promote your latest blog post. When leveraged correctly, you can use it to grow your audience, email list and income! 

In this episode, I’m joined by Jana from Jana O. Media. Jana is a Pinterest educator for coaches, service providers, and other online experts. Specialising in Pinterest marketing for audience growth and lead generation, Jana is here to help you leverage Pinterest to grow your email list, leads & sales!

Are you struggling to grow your email list? Are you wondering why you aren’t getting sign-ups for your lead magnet?? In this episode, I’m sharing 7 organic & evergreen ways that you can promote your lead magnet and get more people into your funnel (without paid ads).

If you're looking to grow your email list and get more of your ideal clients through your funnel, this episode is for you!

There are two things that every online business owner needs to prioritise if they want to grow: 1) Building their email list with qualified leads, 2) Making sales. And one thing that is going to help you do both of these things simultaneously is your lead magnet.

In this episode, I’m going to walk you through the top 3 components that go into creating an irresistible lead magnet that attracts your ideal clients and builds your email list with qualified leads, and I’m also letting you in on 3 types of lead magnets that have worked extremely well for both myself, and my private clients and students, to convert free subscribers into paying customers and clients.

In a world where we’re always being told “raise your prices” and “charge your worth” what happens when you decide to go against the industry standard and actually lower your prices?

That’s exactly what Alexa Martinez did! Alexa is an accomplished coach, mentor and podcast host. After 4 years of running a successful coaching practice and working with over 150 female leaders, Alexa is now here to create waves and hold, not only her clients to a higher standard, but the entire online industry. 

In this episode, Alexa shares:

• Why she lowered her prices & how she navigated the process

• Why “charge your worth” is BS advice

• How to decide on a pricing strategy that aligns with your values

Is your email open rate looking a little low? Do you want to make sure your emails are landing in your subscribers inboxes every time? Then make sure you grab a pen and paper as we uncover 6 best practices for improving your email deliverability amidst the huge changes to email marketing that are currently being rolled out by Google and Yahoo 

Is business slow right now? Are you feeling like you’ve tried all the things, but it’s just not enough? Do you feel like it’s time to quit? If you can relate to this in any way, this episode is for you!

We’ll discuss what to do when it feels like your business is failing, and I’m letting you in on the trick I use (both within my own business, and with my private clients) to overcome the slump and get business back on track.

For a very long time, many businesses have used their marketing as a way to manipulate the consumer and convince them that they NEED their product or service. It’s often why online business owners feel ‘icky’ when it comes to selling their products and services… but it doesn’t have to be! It is 100% possible run a successful business without using these manipulative and unethical marketing tactics.

So in todays episode, I’m talking to Kristen Kubik about what it means to run an ethical business, why it's important to take a human-first approach to marketing, and how to make a conscious & consistent effort to be ethical & inclusive within your marketing as an online business owner.  

In this episode, we’ll be discussing exactly why blogging is NOT dead, how you can leverage long-form blog posts to drive traffic and sales for YEARS to come, and why it’s so important to build your email list and stop relying solely on social media to market your online business.

Yep, you read the title right… I created an entire sales page in less than an hour with the help of on app called Marketing Magic (& I’m obsessed)! Marketing Magic is an AI-powered business growth tool that helps small business owners grow their brands, not their to-do lists. 

In this episode, I’m sharing how you can use Marketing Magic to speed up the creation of your marketing materials so that you can step out of overwhelm, grow your business with confident consistency, and get back to doing more of what you love!

DISCLAIMER: Marketing Magic is not affiliated with, nor sponsoring, The Simple Marketing Podcast. It’s just a tool that I absolutely love and couldn’t recommend more!

Sick of the traditional live launch approach? In this episode, I’m joined by Michelle Pontvert -  a Life-First Business Strategist who believes that you can have a hugely successful launch WITHOUT draining your energy. 

Michelle and I chat about how to launch in a way that aligns with your energy, your schedule and in a way that actually feels good to you. If you’re an introvert, you’re going to love this one!

It’s time to wrap up 2023! In this episode, you’ll hear a detailed breakdown of what I achieved in 2023, what I didn’t achieve, new business & marketing strategies I tried and my goals for 2024.

Things change extremely quickly in the online marketing world and, as business owners, we need to be able to change and adapt. In this episode, I’m going to be sharing 5 marketing trends to look out for in 2024 and what you need to do to ensure you stand out & continue to grow as a solopreneur.

As things start to slow down for December now is the perfect time to reflect, get organised, and plan for the year ahead.  In this episode, I’m sharing 24 things that you can do this month to start 2024 off from a place of growth.

Since I started using Thrivecart for my online business, my profits have increased by over 40%!

Because of Thrivecart, I’ve not only made more money but also saved thousands of dollars in the process! In this episode, I’m going to share why I recommend Thrivecart both as a checkout software and course hosting platform and how you can use it to make (& save) more money in your own business.

Thinking about launching a podcast? In this episode, Rosemarie and I discuss how to create a podcast that simplifies your content marketing strategy so that you can save time and reach even more people!

Rosemarie Callender is a Podcast Launch Strategist and host of the Podcast to Amplify Show. She helps established business coaches launch a podcast that works for their business in the background, even when they are not working... Her framework allows her clients to create what she likes call "the Netflix effect”, so they can spend less time and energy showing up on social media and more time doing what they love.

Within my business, I have multiple sales funnels set up so that I’m able to sell every day without actually having to show up. These funnels work for me in the background so that I can sell my offers on autopilot. In this episode, I’m sharing these automated sales funnels with you so that you can sell your offers every day, without having to actively show up!

Are you wondering how to make more sales? How to sell every day, without annoying your audience? How to sell without being salesy? In this episode, I’m letting you in on my exact strategy for selling my offers every day and how you can do the same! You’ll learn the benefits of soft selling and how to sell authentically as an online business owner!

I grew my email list with 4,200+ new subscribers a couple of weeks ago. No ads. No sketchy bots. Just organic marketing. How? By hosting a free bundle event.

In this episode, we’ll talk about what a list-building bundle is, what they can do for your business, how you can start contributing to (or hosting your own) bundles to grow your email list and bring more qualified leads into your online business.

Many new business owners start their businesses with the vision of escaping the 9-5 for more freedom and flexibility. But it doesn’t always work out that way…

In this episode, I’m chatting with Alison Reeves all about how to build the life and business you truly desire using a combination of aligned marketing and mindset restoration.

Wondering whether you should add a low-ticket offer into your product suite? In this episode, we’ll explore the benefits of low-cost digital products, the role they play within your product suite and 4 ways they can grow your online business.

Dr. Destini Copp helps business owners craft robust growth strategies that combine the magic of digital products with the efficiency of automated funnels. She is a college marketing professor turned online entrepreneur, the host of The Course Creator’s MBA Podcast and author of the best-selling book, Launch Your Online Course Business in 90 Days or Less.

In this episode, Destini walks us through everything you need to do to set up your first automated sales funnel so that you can start earning consistent, passive income.

Have you been dreaming about passive income? Sick of trading all your time for money with 1:1 services? I was too! In this episode, I’m sharing how I created more time, freedom and profit by creating and selling digital products & courses.

Are you an ambitious entrepreneur who wants to stop trading all your time for money, and finally build a business that continues to run while you're out living your life? In this podcast, you'll learn sustainable business & marketing strategies that bring you more time, freedom and profit. So if you're ready to finally start building a business that truly supports the life you desire.

Mark your calendar! The Simple Marketing Podcast (formerly known as the HER Purpose podcast) is coming back to your ears on November 1st!
LET'S CONNECT:

Making sales in your business doesn't have to be hard. In this episode, I’m breaking down the social media content strategy every online coach, service provider or course creator can use to increase their sales

In this episode, we talk about:

• How to ensure you’re speaking DIRECTLY to your ideal client
• How to plan your content to do the selling FOR YOU
• How to promote your offer, without being salesy

Having a content plan is a crucial part of your marketing strategy and will ultimately play a role in the success of your business. So if you want to create content that actually yields sales, then you need to be strategic and intentional with your content plan!

In this episode, I’m sharing the three key questions you need to ask when planning your content so that you can ensure you’re creating content that actually SELLS.

In this episode, I'm sitting down with Rebecca Haydon to talk all about her experience with desperate energy, how it held her back when she first started her business, and the path she took to overcome that lack mindset and create the incredible business she has today.

If you’ve ever wondered how you can grow your audience with an engaged community of ideal clients, you’re not alone! This is one of the top discussion points I regularly have with new clients. And in this episode, I’m going to walk you through exactly how you can build an engaged, loyal community of ideal clients and move them through your customer journey to the point of conversion.

In this episode, we talk about:

• Why more followers doesn’t equal more money
• Why attracting new audience members shouldn’t be your main focus (& what to do instead)
• How to attract the right people into your audience & convert your followers into paying clients and customers

Do you have big plans for your business in 2023? If so, you'll need an effective sales plan to make them a reality.

Creating a sales plan for 2023 may seem daunting, but it doesn't have to be. In this episode, I’ll walk you through everything you need to know to create a sales plan for the upcoming year and ensure you actually hit those sales goals.

In this episode, I’ll walk you through:

• How to set your income goal
• Auditing & improving your offer suite for maximum impact & income
• How to create your strategic sales & marketing plan
• Why having a solid support system in place is important

& that's a wrap for season one of the podcast! Tune in to find out what’s next.

LINKS & RESOURCES MENTIONED:

Unless you’ve been living under a rock, you’ve probably heard about Instagram’s new app, Threads, that has quite literally blown up the online space since it’s release just a few days ago.

In this episode, we talk about:

• What Threads is

• My initial thoughts on the app

• Is Threads here for the long run?

• 3 ways I’m using Threads in my business

• How to use Threads for your business

As a business owner, profitability is your ultimate goal. And identifying the most profitable activities within your business is key to driving growth, maximising you revenue and ensuring long-term success. 

In this episode, we talk about:

• Why you need to focus on revenue-generating activities

• How to identify which tasks you need to let go so that you can focus on the tasks that are actually going to make you money

• The activities guaranteed to generate income in your business

Ever wondered how it's like to build a successful business while exploring the world? In this episode, I’m talking to Jess Glazer all about her experience building a million dollar business while travelling the USA in an RV. 

We discuss…

• What inspired Jess to go on the road and live life as a digital nomad

• How Jess balanced entrepreneurship and travel

• Jess’ top advice for anyone who wants to live the laptop lifestyle

The first year of business can be exhilarating, yet equally daunting. Join me on a reflective journey as I recount 8 pivotal lessons that shaped my first year as an entrepreneur.

Tired of chasing clients, putting out fires, and feeling like your business growth has hit a wall? Then maybe it's time to shift gears and tap into the game-changing power of VIP Days.

In this episode, Online Business Manager, Breanna Bortner is sharing how streamlining your offerings, focusing on high-value clients, and creating the ultimate VIP experience can help you scale your business faster than ever before!

In this episode, we discuss:

• What a VIP Day is

• Why Breanna chose to offer VIP Days as a well as Retainer services

• How to know whether you should introduce VIP Days to your business

• 3 ways to market and sell VIP Days

Ever wondered how some people seem to have it all, running a successful business while still having plenty of time for life outside of work? In this episode, I'm taking you behind-the-scenes of my business and sharing exactly how I work 20 hours, or less, each week and STILL manage to grow a successful & thriving business

When it comes to entrepreneurship, success doesn't happen by coincidence or by accident. It's a result of intentional habits and behaviours.

In this episode, I want to dive into 5 of the most common habits that my most successful clients have all possessed and have been crucial in their path to success. 

Whether you’re just starting out in your entrepreneurial journey, or looking to take your business to the next level, these are some key things that you need to get into the habit of doing if you want to grow and thrive in the online space.

In this episode, we’re joined by systems expert, Nicola Peters.

Nicola is a Certified Director of Operations and Founder of her agency Systems Haus which helps 6 fig coaches and consultants work towards making their business vision a reality.  Nicola spent 5 years running her first business as a wedding stationery designer alongside her busy 9 - 5 and quickly learnt the importance of operations in any business success story. Since 2019, Nicola has shared over 15 years of business support & operations experience with her clients. 

In this episode, we discuss:

• Why systems are so crucial to the growth and sustainability of your business

• How systems can help you streamline your operations, reduce costs, and improve customer satisfaction

• The top 3 systems you should consider implementing if you’re just starting out with systems

• And how to systemise and automate your business on a budget

NEWSFLASH: You can still sell your offers on Instagram Stories, even with "low views".

In this episode, I'm introducing you to a client of mine who was able to sell out her launch with less than 100 people viewing her IG Stories. Tune in to find out how she did it.

You're potentially missing out on a tonne of sales because of this simple reason… You're not taking advantage of Instagram Stories to nurture your audience, build connections, increase your authority and sell your offers!!

In this episode, I’m sharing three effective ways that you can use Instagram Stories to drive more sales and grow your business.

In the world of marketing, the quality of your sales copy can make or break your business. However, it’s often the thing that business owners struggle with the most. So, I invited sales copy expert, Nicole Kepic, onto the podcast to share her wisdom!

Nicole is a sales page copywriter with 20 years of experience. She serves coaches and creatives – helping them stand out from the crowd, attract their ideal clients, and sell out their signature offers with fun, feel-good copy. 

In this episode, we discuss…

• Why sales copy is so hard for so many business owners

• Why we shouldn’t be focusing so much on our ideal clients pain points any more, and what we should be focusing on instead

• How you can make your sales copy stand out and attract your ideal client

Sick of spending hours creating content that only reaches crickets… only to repeat the same process next week? Then you NEED Content That Sells…

Content That Sells is a framework to create compelling content that nurtures your ideal client across multiple channels and seamlessly moves them through the customer journey to become paying clients & customers.

Tune in to take a peek behind the scenes and find out exactly how CTS will help you create more time, freedom and PROFIT in your online business

Having a content plan is a crucial part in your marketing strategy and will ultimately play a role in the success of your business. So if you want to create content that actually yields sales, then you need to be strategic and intentional with your content plan!

In this episode, I’m sharing the three key questions you need to ask when planning your content so that you can ensure you’re creating content that actually SELLS.

Have you got an offer or service that you expected to sell like hotcakes, only to be left feeling disappointed when only a small handful of sales trickled in? This is a common problem faced by many entrepreneurs, and in this episode I’m going to help you identify why your offer isn’t selling and exactly how to fix it!

In this episode, we talk about:

• The assumption you need to stop making about why your offer isn’t selling

• The importance of validating your offer

• How to communicate the value of your offer

• How to actually get your ideal client to buy from you