Life in Digital
By Sphere Digital Recruitment
Brought to you by Sphere Digital Recruitment
Curated Connections: Smarter Media Moves with Lotame's Alison Harding
In this episode of Life in Digital, host Ryan Stewart sits down with Alison Harding, VP of Data Solutions at Lotame, to unpack one of digital advertising’s hottest topics: curation.
With deep experience in data strategy and adtech, Alison shares her career journey and gives insight into Lotame’s evolving role in the programmatic space.
They explore how the industry has shifted over the past year, why curation has become more than just a buzzword, and how it’s delivering real value to publishers, agencies, and brands alike. Alison also breaks down how curated solutions are helping advertisers reach audiences more effectively—while streamlining spend and improving outcomes.
Plus, they discuss the future of curation, its impact on programmatic, and how adtech companies can stay consumer-focused in today’s cost-sensitive market.
Whether you're in publishing, media buying, or data strategy, this episode is packed with insights on where digital advertising is heading next.
Funding the Future: Ending Payment Delays with Revving’s Founder, Chris Pettit
In this episode of Life in Digital, host Tina Smith sits down with Chris Pettit, founder of Revving, to uncover the hidden financial crisis impacting digital businesses. With two decades of experience across film, TV, music, and gaming, Chris shares how unfair financial gatekeeping led him to founding Revving.
They dive into why longer payment terms have become the norm, how industry giants are leveraging power, and why service providers are often left financially exposed. Chris also unpacks the systemic changes needed—and how Revving is working to fix the imbalance.
Whether you're a digital creator, agency leader or policymaker, this episode shines a light on a critical issue that's long overdue for change.
#LifeInDigital #Podcast #FinTech #AdTech
Navigating Nuance: Mastering Media Across Continents with Sebastien Lepez
In this episode of Life in Digital, host Stephanie Levinson sits down with Sebastien Lepez, founder of media agency Jolt Digital, to explore his dynamic journey through the world of media. From launching his career in Europe to navigating the fast-paced markets of Asia, Sebastien shares how his global experience shaped his vision for disrupting traditional media with data and tech.
Together, they dive into the local nuances of media strategy across regions, the evolving role of AI in the industry, and the challenges agencies face today. Sebastien also opens up about the reality of juggling entrepreneurship with personal life, and shares the kind of dream clients that fuel his passion.
Whether you're working in the industry or just curious about how the media landscape is transforming, this episode is packed with insights and industry news.
#LifeInDigital #Media #Localisation
Algorithmic Advantage: Unlocking Ad Value with the Founders of Chalice AI
In this episode of Life in Digital, host Richard Morris is joined by Ali Manning and Adam Heimlich, co-founders of Chalice AI, to discuss how AI is reshaping the AdTech landscape.
Ali and Adam share their career journeys and what led them to launch Chalice, starting as a custom algorithms company and evolving to a platform integrating AI across the media buying process. They explain how Chalice is increasing the value of each ad opportunity and working to eliminate bias in digital advertising.
The conversation also touches on the wider adoption of AI in AdTech, the shifts they’re seeing across the industry, and how they’re navigating the challenges of growing a company while balancing family life.
Tune in for a thoughtful discussion on innovation, leadership, and the future of AI in advertising!
Supercharged Storytelling: Maximising Brand Lift with Nativo's Greg Friend
In this episode of Life in Digital, host Daniel Bolter is joined by Greg Friend, VP of Content, Strategy and Insights at Nativo, for a candid conversation about the changing landscape of AdTech and the power of content in modern advertising.
Greg walks us through his career journey and shares how Nativo is carving out a unique space in the industry by focusing on meaningful content experiences and smarter ways to measure success. From brand lift to ROI, Greg explains how brands can create more impact through strategy, storytelling, and innovation. He also offers honest advice for brands looking to cut through the noise and shares valuable tips for those just starting out in their careers.
It’s an insightful and inspiring conversation about making advertising better — for brands, publishers, and audiences alike.
Decarbonising Digital: AdTech's Greener Future with Michael Hanbury-Williams
In this episode of Life in Digital, host Marnie Senior sits down with Michael Hanbury Williams, UK Managing Director at Greenbids to discuss sustainability within the AdTech industry. Michael shares his journey into the role, what drew him to Greenbids, and how the company’s products help reduce the carbon footprint of digital advertising.
The conversation explores how AI is being used to decarbonize digital ads, the evolving state of sustainability in the AdTech space, and the challenges still faced by the industry. Michael also discusses Greenbids’ future plans, including new markets and upcoming collaborations.
Tune in for a deep dive into the intersection of technology and sustainability in the digital advertising world.
AdTech Accelerated: AI, CTV and Brand Safety with Verve’s Alex Stil
In this episode of Life in Digital, Ed sits down with Alex Stil, CCO at Verve to discuss Alex’s career journey, exploring his experiences and key moments that have shaped his path in the industry.
Together they dive into the hot topics in AdTech today, including brand safety, the rise of Connected TV (CTV), and the impact of AI on media planning and productivity. Alex shares his expert insights on the challenges brands and advertisers face, the shifting media landscape, and how AI is driving efficiency and innovation across the industry.
If you’re interested in staying up to date on all things AdTech, make sure to tune in!
Email Evolved: Rethinking Email with esbconnect's CEO, Suzanna Chaplin
In this episode of Life in Digital, host Ryan sits down with Suzanna Chaplin, Founder and CEO of esbconnect, to dive into her career journey and the transformative power of email in the digital landscape.
They explore how Suzanna has switched up the culture at esbconnect to drive both productivity and innovation. Plus, Suzanna shares how her company is helping businesses enhance targeting, maximize ROI, and implement advanced email strategies.
They also tackle the growing importance of identity resolution and how AI is shaping the future of marketing. Tune in for a thought-provoking conversation on optimizing digital communication, boosting customer engagement, and the technologies that are changing the marketing game.
Social Switch-Up: The Future of Brands and Talent in the Digital World with Feenix Talent's Michael Djan
In this episode of Life in Digital, host Marnie Senior sits down with Michael Djan, Managing Director at Feenix Talent, to dive into his career journey, and the fast-changing world of AI, tech, and youth culture. They explore how gaming is becoming the new social hub and what brands are really looking for in today’s market. Michael also shares expert advice on navigating challenges like redundancy.
Want to stay up to date on the ever-evolving digital landscape? This is a must-listen episode!
Digital Dominance: Dianomi’s Ken Johnston on Trends, Growth & Innovation
In this episode of Life in Digital, Dan sits down with Ken Johnston, Global Head of Sales at Dianomi, to explore the evolving world of digital advertising.
They dive into the latest marketing trends shaping financial and luxury brands, and key strategies for refining digital advertising. Ken also gives us a glimpse into what’s next for Dianomi in terms of growth and innovation.
Whether you’re a marketer, advertiser, or just curious about the world of digital media, this episode is packed with insights you won’t want to miss.
Tune in!
Culture Catalysts: Crafting Stronger Communities in the Digital Age with SBS's Jason Warner
In this episode of Life In Digital, Ed sits down with Jason Warner, Managing Director UK and EMEA at SBS, to explore creating inclusive workplaces in the age of hybrid working.
They explore embracing DE&I initiatives, building thriving communities, and the future of flexible working in a post- pandemic world.
Make sure to tune in!
Maximising Media: How PubX is changing the game with Founder, Andrew Mole
In this episode of Life in Digital, host Ed Steer sits down with Andrew Mole, Founder and CEO of PubX, to explore the dynamic world of media publishing. Andrew shares how PubX helps its customers maximise revenue in an increasingly competitive market. They dive into the challenges publishers face today, including the role of AI in content creation and curation, as well as how outsourcing and flooring are transforming business strategies. If you're interested in Ad/Pub Tech, this is a must listen!
Data Unlocked: Talking AdTech Innovation with Liveramp's Oliver Klander
In this episode of Life In Digital, host Ed Steer sits down with Oliver Klander, Commercial Director, MENA at Liveramp to discuss his career journey, sharing insights into his work launching the Middle East market and how Liveramp enables businesses to connect platforms and unlock data, leveling up their media strategies. For an insightful conversation on innovation, data connectivity and the future of the retail media space, make sure to tune in!
AI Revolution: How Marketing is Evolving with Tau Marketing's Rob Webster
In this episode of Life in Digital, host Dan Bolter sits down with Rob Webster, founder of TAU Marketing Solutions, to dive into the future of AI in marketing.
Rob reveals how his company is helping brands harness AI, the challenges the industry faces, and the exciting possibilities ahead. From building trust in AI to predicting the future of marketing, this episode is packed with insights you won’t want to miss.
Digital Disruption: Decoding Privacy, SPO & AI with OpenX's Matt Sattel
In this episode, Dan Bolter sits down with Matt Sattel, Chief Revenue Officer at OpenX, to discuss his transition from the buy-side to the supply side and the evolution of digital advertising. He shares his views on Supply Path Optimization (SPO) as well as OpenX’s approach to privacy and compliance, how they’re handling curation, and what's coming next in the industry. Plus, he offers his predictions for the future of AI in digital advertising.
Make sure to tune in!
Programmatic Unplugged: AI, CTV and the Future of Advertisements with Audience Store's Ben Beishon
In this episode, Ryan Stewart sits down with Ben Beishon, Head of Client Services at AudienceStore, taking us through the fast-evolving world of programmatic advertising. From his early days at TMWI to now, Ben shares how the industry has transformed and how AI is driving smarter marketing – while still keeping that human touch.
If you're looking to stay ahead in programmatic, this is not one to miss!
The Privacy Paradox: Balancing Data and Trust in Retail Media with InfoSum's Nick Henthorn
In this episode of Life in Digital, our host Ed Steer sits down with Nick Henthorn, SVP of Sales, EU at InfoSum, to explore the world of data collaboration and the groundbreaking solutions InfoSum is bringing to the table. Nick delves into his role at InfoSum, shedding light on the key responsibilities he oversees and how his work helps drive the company’s mission forward.
Tune in as they discuss what sets InfoSum apart in the competitive data collaboration space, the challenges their customers face, and how the company’s cutting-edge technology addresses those issues. Nick also shares his insights on the future of data collaboration, highlighting where companies should focus their efforts in 2025 and which industries are poised for the most innovation.
Plus, get the inside scoop on some of InfoSum’s newest products and how they’re tackling some of the biggest challenges in data privacy and collaboration.
Whether you’re in data, tech, or just interested in the future of digital collaboration, this episode offers valuable insights from one of the leading voices in the industry.
Tune in now!
Shaping the Future of Recruitment: Kianna Briggs on Tackling Bias and Promoting Inclusivity
In this episode of the Life in Digital Podcast, we sit down with Kianna Briggs, an expert in diversity, equity, and inclusion within the recruitment industry.
Kianna shares her journey from advertising to her current role at Mediabrands UK, offering valuable insights into how businesses can tackle bias and build truly inclusive hiring processes.
We dive deep into the challenges of creating diverse workplaces, particularly for those navigating industries where inclusivity is still a work in progress.
Kianna opens up about her personal experiences as a Black woman in recruitment, the importance of networks like the Black Recruiters Network, and how companies can make real, meaningful progress toward diversity.
Tune in for actionable advice on eliminating bias in hiring, what organisations are getting right (and wrong), and the steps you can take today to create a more inclusive workplace.
Tackling the ever-evolving multiscreen ecosystem with FreeWheel's Virginie Dremeaux.
Sphere Digital Recruitment are specialists in placing marketing, sales, analytics, product and creative talent globally. Each episode, the Life in Digital podcast speaks to leaders in the digital sector about their expertise, their experiences, and how their businesses are navigating the current digital landscape climate. Join our hosts Ed Steer and Dan Bolter every two weeks to be part of the conversation.
The Life in Digital podcast is brought to you in partnership with The Digital Voice, a much-loved B2B adtech PR agency who are ready to bring your voice to life with PR, marketing, events, content, and much more. Looking to amplify your brand’s voice? Visit www.thedigitalvoice.co.uk to find out more.
Catch up on all previous episodes via our website! www.spheredigitalrecruitment.com/category-page/life-in-digital-podcast/
The Evolution of Epsilon with Managing Director, International Sales, Elliott Clayton
Sphere Digital Recruitment are specialists in placing marketing, sales, analytics, product and creative talent globally. Each episode, the Life in Digital podcast speaks to leaders in the digital sector about their expertise, their experiences, and how their businesses are navigating the current digital landscape climate. Join our hosts Ed Steer and Dan Bolter every two weeks to be part of the conversation.
The Life in Digital podcast is brought to you in partnership with The Digital Voice, a much-loved B2B adtech PR agency who are ready to bring your voice to life with PR, marketing, events, content, and much more. Looking to amplify your brand’s voice? Visit www.thedigitalvoice.co.uk to find out more.
Catch up on all previous episodes via our website! www.spheredigitalrecruitment.com/category-page/life-in-digital-podcast/
Decoding Ad Performance with AI: A LoopMe Breakdown with Simon Stone
In our latest episode of Life in Digital, we spoke to Simon Stone, GM International (EMEA & APAC) at LoopMe
Sphere Digital Recruitment are specialists in placing marketing, sales, analytics, product and creative talent globally. Each episode, the Life in Digital podcast speaks to leaders in the digital sector about their expertise, their experiences, and how their businesses are navigating the current digital landscape climate. Join our hosts Ed Steer and Dan Bolter every two weeks to be part of the conversation.
The Life in Digital podcast is brought to you in partnership with The Digital Voice, a much-loved B2B adtech PR agency who are ready to bring your voice to life with PR, marketing, events, content, and much more. Looking to amplify your brand’s voice? Visit www.thedigitalvoice.co.uk to find out more.
Catch up on all previous episodes via our website! www.spheredigitalrecruitment.com/category-page/life-in-digital-podcast/
The evolution of smart curation With Daniel Pirchio, Founder & CEO, Onetag
Episode description
In our latest episode of Life in Digital, we spoke to Daniel Pirchio, Founder and CEO at Onetag, about the evolution of the company from his first teenage venture to market-leading global curation platform.
Daniel Pirchio: https://www.linkedin.com/in/danielpirchio/
Sphere Digital Recruitment are specialists in placing marketing, sales, analytics, product and creative talent globally. Each episode, the Life in Digital podcast speaks to leaders in the digital sector about their expertise, their experiences, and how their businesses are navigating the current digital landscape climate. Join our hosts Ed Steer and Dan Bolter every two weeks to be part of the conversation.
The Life in Digital podcast is brought to you in partnership with The Digital Voice, a much-loved B2B adtech PR agency who are ready to bring your voice to life with PR, marketing, events, content, and much more. Looking to amplify your brand’s voice? Visit www.thedigitalvoice.co.uk to find out more.
Catch up on all previous episodes via our website! www.spheredigitalrecruitment.com/category-page/life-in-digital-podcast/
Lifting the lid on the power of Data and AI in marketing performance
In our latest episode of Life in Digital, we spoke to Fabio De Bernardi, VP of Business Development at Adverity about how marketers can use their tool to measure performance and take control of data.
Sphere Digital Recruitment are specialists in placing marketing, sales, analytics, product and creative talent globally. Each episode, the Life in Digital podcast speaks to leaders in the digital sector about their expertise, their experiences, and how their businesses are navigating the current digital landscape climate. Join our hosts Ed Steer and Dan Bolter every two weeks to be part of the conversation.
The Life in Digital podcast is brought to you in partnership with The Digital Voice, a much-loved B2B AdTech PR agency who are ready to bring your voice to life with PR, marketing, events, content, and much more. Looking to amplify your brand’s voice? Visit www.thedigitalvoice.co.uk to find out more.
Catch up on all previous episodes via our website! www.spheredigitalrecruitment.com/category-page/life-in-digital-podcast/
Unlocking Sensitive Data: How Decentriq’s Clean Rooms Revolutionize Data Collaboration
In this episode, we sit down with Dan Shering from Decentriq to explore the groundbreaking role of clean rooms in unlocking the world’s most sensitive data for secure and effective data collaboration.
Decentriq is at the forefront of transforming how organisations can share and analyse data without compromising privacy or security.
Dan takes us through the technology behind clean rooms, their impact on industries from healthcare to finance, and how they enable companies to collaborate without exposing sensitive information.
Sphere Digital Recruitment are specialists in placing marketing, sales, analytics, product and creative talent globally. Each episode, the Life in Digital podcast speaks to leaders in the digital sector about their expertise, their experiences, and how their businesses are navigating the current digital landscape climate. Join our hosts Ed Steer and Dan Bolter every two weeks to be part of the conversation.
The Life in Digital podcast is brought to you in partnership with The Digital Voice, a much-loved B2B adtech PR agency who are ready to bring your voice to life with PR, marketing, events, content, and much more. Looking to amplify your brand’s voice? Visit www.thedigitalvoice.co.uk to find out more.
Catch up on all previous episodes via our website! www.spheredigitalrecruitment.com/category-page/life-in-digital-podcast/
From corporate to consultancy: Exploring back-to-basics marketing with Paul Evans
In our latest episode of Life in Digital, we spoke to Paul Evans, Founder and Fractional CMO of SixtyForty Marketing, about his extensive career, what he believes is the real definition of marketing, and his hopes for the industry in 2025.
Paul Evans: https://www.linkedin.com/in/sixtyfortycmo/
Sphere Digital Recruitment are specialists in placing marketing, sales, analytics, product and creative talent globally. Each episode, the Life in Digital podcast speaks to leaders in the digital sector about their expertise, their experiences, and how their businesses are navigating the current digital landscape climate. Join our hosts Ed Steer and Dan Bolter every two weeks to be part of the conversation.
The Life in Digital podcast is brought to you in partnership with The Digital Voice, a much-loved B2B AdTech PR agency who are ready to bring your voice to life with PR, marketing, events, content, and much more. Looking to amplify your brand’s voice? Visit www.thedigitalvoice.co.uk to find out more.
Catch up on all previous episodes via our website! www.spheredigitalrecruitment.com/category-page/life-in-digital-podcast/
Data collaboration and building successful teams with Liveramp's Managing Director, Hugh Stevens
In our latest episode of Life in Digital, we spoke to Hugh Stevens, Managing Director at Liveramp.
Hugh Stevens: https://www.linkedin.com/in/hugh-stevens-hugh7982/
Sphere Digital Recruitment are specialists in placing marketing, sales, analytics, product and creative talent globally. Each episode, the Life in Digital podcast speaks to leaders in the digital sector about their expertise, their experiences, and how their businesses are navigating the current digital landscape climate. Join our hosts Ed Steer and Dan Bolter every two weeks to be part of the conversation.
The Life in Digital podcast is brought to you in partnership with The Digital Voice, a much-loved B2B adtech PR agency who are ready to bring your voice to life with PR, marketing, events, content, and much more. Looking to amplify your brand’s voice? Visit www.thedigitalvoice.co.uk to find out more.
Programmatic past and present: Partnerships, progress and privacy with Limelight’s James Macdonald
In our latest episode of Life in Digital, we spoke to James Macdonald, Co-founder and Chief Revenue Officer at Limelight Inc, about his career journey from journalism to adtech, the principles at the heart of his company, Limelight, and marketers can overcome the challenges of cookie deprecation in the coming years.
James Macdonald: https://www.linkedin.com/in/jimmiemac/
Sphere Digital Recruitment are specialists in placing marketing, sales, analytics, product and creative talent globally. Each episode, the Life in Digital podcast speaks to leaders in the digital sector about their expertise, their experiences, and how their businesses are navigating the current digital landscape climate. Join our hosts Ed Steer and Dan Bolter every two weeks to be part of the conversation.
The Life in Digital podcast is brought to you in partnership with The Digital Voice, a much-loved B2B adtech PR agency who are ready to bring your voice to life with PR, marketing, events, content, and much more. Looking to amplify your brand’s voice? Visit www.thedigitalvoice.co.uk to find out more.
How authentic consent services are supporting responsible marketing, with Utiq’s Catherine Murray
In our latest Life in Digital episode, we spoke to Catherine Murray at Utiq about her move from publishing to adtech, and about how the advertising industry needs to work with publishers, and for consumers, to deliver results for both in today’s privacy-centric landscape.
Catherine Murray: https://www.linkedin.com/in/catherine-am-murray/
Sphere Digital Recruitment are specialists in placing marketing, sales, analytics, product and creative talent globally. Each episode, the Life in Digital podcast speaks to leaders in the digital sector about their expertise, their experiences, and how their businesses are navigating the current digital landscape climate. Join our hosts Ed Steer and Dan Bolter every two weeks to be part of the conversation.
The Life in Digital podcast is brought to you in partnership with The Digital Voice, a much-loved B2B adtech PR agency who are ready to bring your voice to life with PR, marketing, events, content, and much more. Looking to amplify your brand’s voice? Visit www.thedigitalvoice.co.uk to find out more.
Catch up on all previous episodes via our website! www.spheredigitalrecruitment.com/category-page/life-in-digital-podcast/
How to combat ad fraud in 2024 with VeraViews' Elliot Hill
The fight against ad fraud in 2024 requires a new approach. In our latest Life in Digital episode, we spoke to Elliot Hill, CMO at VeraViews, about how innovative technology and working as a community can help the advertising industry to tackle this growing threat.
Elliot Hill: https://www.linkedin.com/in/elliot-j-hill
Sphere Digital Recruitment are specialists in placing marketing, sales, analytics, product and creative talent globally. Each episode, the Life in Digital podcast speaks to leaders in the digital sector about their expertise, their experiences, and how their businesses are navigating the current digital landscape climate. Join our hosts Ed Steer and Dan Bolter every two weeks to be part of the conversation.
The Life in Digital podcast is brought to you in partnership with The Digital Voice, a much-loved B2B adtech PR agency who are ready to bring your voice to life with PR, marketing, events, content, and much more. Looking to amplify your brand’s voice? Visit www.thedigitalvoice.co.uk to find out more.
Catch up on all previous episodes via our new website! www.spheredigitalrecruitment.com/category-page/life-in-digital-podcast/
Brand safety in walled gardens with Zefr’s Emma Lacey
On today’s episode, we’re joined by Emma Lacey, Senior Vice President at Zefr — a frontrunner in responsible, brand-safe marketing that enables transparent, content-level targeting and measurement solutions across walled garden platforms.
As online misinformation becomes increasingly complex and difficult to identify, track, and eliminate, Emma shines a light on Zefr’s developing technologies and approaches that are making headway; enabling brand suitability and safety within walled garden environments, such as Meta, YouTube, and TikTok.
Exploring programmatic media in 2024 and beyond
The success of programmatic media selling in 2024 will rely on three key ingredients: mentoring, customer-centricity and expert curation. In our latest Life in Digital episode, we spoke to Charlie Patel, Revenue Partnerships Director (Global) at Multilocal, about how curation supports sustainability agendas - and much more.
Charlie Patel: linkedin.com/in/charlieparkespatel
Sphere Digital Recruitment are specialists in placing marketing, sales, analytics, product and creative talent globally. Each episode, the Life in Digital podcast speaks to leaders in the digital sector about their expertise, their experiences, and how their businesses are navigating the current digital landscape climate. Join our hosts Ed Steer and Dan Bolter every two weeks to be part of the conversation.
The Life in Digital podcast is brought to you in partnership with The Digital Voice, a much-loved B2B AdTech PR agency who are ready to bring your voice to life with PR, marketing, events, content, and much more. Looking to amplify your brand’s voice? Visit www.thedigitalvoice.co.uk to find out more.
Catch up on all previous episodes via our new website! www.spheredigitalrecruitment.com/category-page/life-in-digital-podcast/
AI is not a human talent replacement, it’s an additive: insights from Evgeny Popov
Smart technology is making digital advertising more data-driven, automated, and responsive.
Grasping immediate impacts for brands and agencies, and how the tech-augmented future will unfold isn’t easy. But embracing each innovation in turn does help create deeper pockets of understanding, which add up to a better picture of the ecosystem and the ability to judge where it’s headed. That’s the philosophy of our latest Life in Digital Podcast guest, Evgeny (Ev) Popov, in his role as international Executive Vice President & General Manager, International at Verve Group.
With 20 years experience spanning digital operations, technology and product development, and data management, Ev shares his views on the biggest industry trends and how they will intersect – including artificial intelligence (AI) and consumer privacy.
Sphere Digital Recruitment are specialists in placing marketing, sales, analytics, product and creative talent globally. Each episode, the Life in Digital podcast speaks to leaders in the digital sector about their expertise, their experiences, and how their businesses are navigating the current digital landscape climate. Join our hosts Ed Steer and Dan Bolter every two weeks to be part of the conversation.
The Life in Digital podcast is brought to you in partnership with The Digital Voice, a much-loved B2B AdTech PR agency who are ready to bring your voice to life with PR, marketing, events, content, and much more. Looking to amplify your brand’s voice? Visit www.thedigitalvoice.co.uk to find out more.
Catch up on all previous episodes via our website! www.spheredigitalrecruitment.com/category-page/life-in-digital-podcast/
Exploring the changing landscape of retail media with Nectar360's Alice Anson
Retail media has become a go-to channel within the advertising industry over the last five years. But with larger retailers levelling out in terms of capabilities, where do we go from here? In our latest Life in Digital episode, we spoke to Alice Anson, Digital Media Director of Nectar360, a loyalty insights and media services agency, and owners and operators of Nectar, the UK’s largest loyalty programme.
Alice Anson: linkedin.com/in/alice-anson
Sphere Digital Recruitment are specialists in placing marketing, sales, analytics, product and creative talent globally. Each episode, the Life in Digital podcast speaks to leaders in the digital sector about their expertise, their experiences, and how their businesses are navigating the current digital landscape climate. Join our hosts Ed Steer and Dan Bolter every two weeks to be part of the conversation.
The Life in Digital podcast is brought to you in partnership with The Digital Voice, a much-loved B2B AdTech PR agency who are ready to bring your voice to life with PR, marketing, events, content, and much more. Looking to amplify your brand’s voice? Visit www.thedigitalvoice.co.uk to find out more.
Catch up on all previous episodes via our website! www.spheredigitalrecruitment.com/category-page/life-in-digital-podcast/
Transactable video content with Vudoo
In our latest episode, we spoke to Nick Morgan, CEO and Founder of Vudoo, the content transaction company and in-stream checkout pioneer.
Vudoo operates in the commerce media space. Its in-stream checkout technology facilitates purchases within content, meaning shoppers can buy items seamlessly at the moment of inspiration and media owners can retain audience engagement.
Sphere Digital Recruitment are specialists in placing marketing, sales, analytics, product and creative talent globally. Each episode, the Life in Digital podcast speaks to leaders in the digital sector about their expertise, their experiences, and how their businesses are navigating the current digital landscape climate. Join our hosts Ed Steer and Dan Bolter every two weeks to be part of the conversation.
Catch up on all previous episodes via our new website! www.spheredigitalrecruitment.com/category-page/life-in-digital-podcast/
www.spheredigitalrecruitment.com
How to make media and creative fit for progress
Want to learn more about how you can become a more responsible marketer and start to move the needle on sustainability in advertising? Listen to Hannah Mirza, Founder of the Responsible Marketing Agency, who reveals how to make your marketing more environmentally-friendly.
Hannah Mirza: https://www.linkedin.com/in/hannahevershed/
Responsible Marketing Agency: www.responsiblem.com
Sphere Digital Recruitment are specialists in placing marketing, sales, analytics, product and creative talent globally. Each episode, the Life in Digital podcast speaks to leaders in the digital sector about their expertise, their experiences, and how their businesses are navigating the current digital landscape climate. Join our hosts Ed Steer and Dan Bolter every two weeks to be part of the conversation.
The Life in Digital podcast is brought to you in partnership with The Digital Voice, a much-loved B2B AdTech PR agency who are ready to bring your voice to life with PR, marketing, events, content, and much more. Looking to amplify your brand’s voice? Visit www.thedigitalvoice.co.uk to find out more.
Catch up on all previous episodes via our new website! www.spheredigitalrecruitment.com/category-page/life-in-digital-podcast/
Supercharging ad campaigns with AI with Automated Creative's Amy Wright
Where AI is concerned, marketers and creators are understandably cautious about how fast technology is moving. But at the same time, they could be missing out on some big wins when it comes to time and efficiency.
In our latest episode of Life in Digital, Automated Creative Global Head of Creative Strategy Amy Wright discusses how AI is empowering marketers to improve the performance of campaigns in-flight, among other applications. She also charts her history of embracing disruptive technology and details the rise of intelligent platforms in a working context.
Amy Wright: https://www.linkedin.com/in/amywrightwrites/
Automated Creative: https://automatedcreative.net/
Unlocking brand-safe broadcast with RTL AdAlliance's Paul Gibbins
Join our host, Ed Steer, as he sits down with Paul Gibbins, Digital Sales Director (UK and South) at RTL AdConnect.
RTL AdConnect is the global hub for leading premium media brands. With International Advertising Solutions, a global Total Video Inventory, they are the key to unlocking a total media: offer.
Tune in to hear all about RTL Adconnect and unlocking brandsafe broadcast!
Sphere Digital Recruitment are specialists in placing marketing, sales, analytics, product and creative talent globally. Each episode, the Life in Digital podcast speaks to leaders in the digital sector about their expertise, their experiences, and how their businesses are navigating the current digital landscape climate. Join our hosts Ed Steer and Dan Bolter every two weeks to be part of the conversation.
Catch up on all previous episodes via our new website! www.spheredigitalrecruitment.com/category-page/life-in-digital-podcast/
www.spheredigitalrecruitment.com
Sustainability: The most important advertising metric yet, with IMPACT+'s Vincent Villaret
Sustainability has moved from a discussion point to a necessity in a very short time. Brands are under pressure from all sides to up their green credentials – whether regulators, investors, employees, or consumers.
In this week’s episode, we speak to Vincent Villaret, CEO and Co-Founder of IMPACT+, a company that helps advertisers measure, reduce, and certify the impact of their digital campaigns. Vincent reveals why emissions reductions are good for business and how to instigate change at the pace that’s required, even if it seems small. In fact, IMPACT+ has launched their ESP (Environmental Sustainability Platform) to help businesses accelerate their environmental goals without hindering marketing performance.
Sphere Digital Recruitment are specialists in placing marketing, sales, analytics, product and creative talent globally. Each episode, the Life in Digital podcast speaks to leaders in the digital sector about their expertise, their experiences, and how their businesses are navigating the current digital landscape climate. Join our hosts Ed Steer and Dan Bolter every two weeks to be part of the conversation.
Catch up on all previous episodes via our new website! www.spheredigitalrecruitment.com/category-page/life-in-digital-podcast/
www.spheredigitalrecruitment.com
Building a contextual bridge to a cookieless future with Fyllo's Jeff Ragovin
Today’s episode features Jeff Ragovin, President at Fyllo. Fyllo are dedicated to driving superior results in a privacy-centric environment. Leveraging access to the world's most forward-thinking audiences and the most comprehensive contextual platform, Fyllo's cutting-edge advertising solutions are relied upon by Fortune 500 corporations and emerging brands alike to enhance their reach, optimize efficiency, and maximize ROI.
The Life in Digital podcast is brought to you in partnership with The Digital Voice, a much-loved B2B AdTech PR agency who are ready to bring your voice to life with PR, marketing, events, content, and much more. Looking to amplify your brand’s voice? Look no further than The Digital Voice. Visit www.thedigitalvoice.co.uk to find out more.
Catch up on all previous episodes via our new website! www.spheredigitalrecruitment.com/category-page/life-in-digital-podcast/
Let's talk about privacy: Balancing reach and accuracy with Covatic
Today’s episode features Sarah Lawson Johnston, Chief Revenue Officer at Covatic, a trailblazer in helping media companies deliver addressable advertising while protecting personal data.
Sarah was part of the early Covatic team that, as far back as 2017, bet on privacy becoming a make-or-break issue in online advertising. Its prescience paid off: Covatic counts Bauer and Comcast among its clients and completed a US$5 million Series A fundraising in May. She was made Chief Revenue Officer of the company in 2023.
As the advertising industry scrambles to get to grips with the death of third-party cookies and increasing legislation, Sarah gives us her on-the-ground take on the state of digital privacy.
You can find the full episode and more on our Life in Digital podcast. Visit Covatic to learn more about how you can protect user privacy while maximising addressable reach.
Health is the new currency: the rewards of keeping healthy with James Brown, COO at Earn It.
James Brown: https://www.linkedin.com/in/james-brown-1095a35/
Earn It: https://youearnit.com/
Sphere Digital Recruitment are specialists in placing marketing, sales, analytics, product and creative talent globally. Each episode, the Life in Digital podcast speaks to leaders in the digital sector about their expertise, their experiences, and how their businesses are navigating the current digital landscape climate. Join our hosts Ed Steer and Dan Bolter every two weeks to be part of the conversation.
Catch up on all previous episodes via our new website! www.spheredigitalrecruitment.com/category-page/life-in-digital-podcast/
www.spheredigitalrecruitment.com
IRIS_ID and the importance of content identifiers in video advertising
Rohan Castelino: https://www.linkedin.com/in/rohancastelino/
IRIS.TV: https://www.iris.tv/
Sphere Digital Recruitment are specialists in placing marketing, sales, analytics, product and creative talent globally. Each episode, the Life in Digital podcast speaks to leaders in the digital sector about their expertise, their experiences, and how their businesses are navigating the current digital landscape climate. Join our hosts Ed Steer and Dan Bolter every two weeks to be part of the conversation.
The Life in Digital podcast is brought to you in partnership with The Digital Voice, a much-loved B2B AdTech PR agency who are ready to bring your voice to life with PR, marketing, events, content, and much more. Looking to amplify your brand’s voice? Look no further than The Digital Voice. Visit www.thedigitalvoice.co.uk to find out more.
Catch up on all previous episodes via our new website! www.spheredigitalrecruitment.com/category-page/life-in-digital-podcast/
www.spheredigitalrecruitment.com
Transparency, Sustainability, and how to get to Net Zero with Dean Nagib, VP of Sales at Cedara
Dean Nagib: https://www.linkedin.com/in/dean-nagib-b9325015/
Cedara: https://www.cedara.io/
Sphere Digital Recruitment are specialists in placing marketing, sales, analytics, product and creative talent globally. Each episode, the Life in Digital podcast speaks to leaders in the digital sector about their expertise, their experiences, and how their businesses are navigating the current digital landscape climate. Join our hosts Ed Steer and Dan Bolter every two weeks to be part of the conversation.
The Life in Digital podcast is brought to you in partnership with The Digital Voice, a much-loved B2B AdTech PR agency who are ready to bring your voice to life with PR, marketing, events, content, and much more. Looking to amplify your brand’s voice? Look no further than The Digital Voice. Visit www.thedigitalvoice.co.uk to find out more.
Catch up on all previous episodes via our new website! www.spheredigitalrecruitment.com/category-page/life-in-digital-podcast/
www.spheredigitalrecruitment.com
Creating a sustainable and inclusive industry starts from within: insights from Hannah Dempsey
Sphere Digital Recruitment are specialists in placing marketing, sales, analytics, product, and creative talent globally. Each episode of the Life in Digital podcast speaks to leaders in the digital sector about their expertise, experiences, and how their businesses are navigating the current digital landscape climate. Join our hosts, Ed Steer and Dan Bolter, every two weeks to be part of the conversation.
The Life in Digital podcast is brought to you in partnership with The Digital Voice, a much-loved B2B AdTech PR agency who are ready to bring your voice to life with PR, marketing, events, content, and much more. Looking to amplify your brand’s voice? Look no further than The Digital Voice. Visit www.thedigitalvoice.co.uk to find out more.
Catch up on all previous episodes via our new website! www.spheredigitalrecruitment.com/category-page/life-in-digital-podcast/
Maximising Attention Across Mobile with Benjamin Arnold, President, North America at Adludio
Maximising Attention Across Mobile
Adludio is a technology company driven by AI and it specializes in delivering premium mobile advertising. It does this through an end-to-end solution comprising creative concepts and can built media insights and analytics.
'We are about delivering interactive, sensory and gamified creative'
Join us as we sit down with with Benjamin Arnold, President, North America at Adludio, to discuss everything about AI in mobile advertising.
Adludio: https://www.adludio.com/
Sphere Digital Recruitment are specialists in placing marketing, sales, analytics, product and creative talent globally. Each episode, the Life in Digital podcast speaks to leaders in the digital sector about their expertise, their experiences, and how their businesses are navigating the current digital landscape climate. Join our hosts Ed Steer and Dan Bolter every two weeks to be part of the conversation.
The Life in Digital podcast is brought to you in partnership with The Digital Voice, a much-loved B2B AdTech PR agency who are ready to bring your voice to life with PR, marketing, events, content, and much more. Looking to amplify your brand’s voice? Look no further than The Digital Voice. Visit www.thedigitalvoice.co.uk to find out more.
Catch up on all previous episodes via our new website!
www.spheredigitalrecruitment.com/category-page/life-in-digital-podcast/
Human-centric Technology in Programmatic Advertising with Richard Ottoy, GM, EMEA at Sharethrough
Join our host, Ed Steer as he sits down with Richard Ottoy, GM, EMEA at Sharethrough to talk about unique solutions which help advertisers drive attention, understanding human preferences and behaviours and reducing carbon emissions.
Sphere Digital Recruitment are specialists in placing marketing, sales, analytics, product and creative talent globally. Each episode, the Life in Digital podcast speaks to leaders in the digital sector about their expertise, their experiences and how their businesses are navigating the current digital landscape climate. Join our hosts Ed Steer and Dan Bolter every two weeks to be part of the conversation.
The Life in Digital podcast is brought to you in partnership with The Digital Voice, a much-loved B2B AdTech PR agency who are ready to bring your voice to life with PR, marketing, events, content, and much more. Looking to amplify your brand’s voice? Look no further than The Digital Voice. Visit www.thedigitalvoice.co.uk to find out more.
Catch up on all previous episodes via our new website! www.spheredigitalrecruitment.com/category-page/life-in-digital-podcast/
www.spheredigitalrecruitment.com
Collaboration. Culture. Growth. with Cristy Garcia, Chief Marketing Officer at impact.com
Collaboration. Culture. Growth.
Three levers that all marketers need to hit in order to be successful. But with so much on their plates, how do they juggle it all and continue driving the business forward?
Join us as we sit down with Cristy Garcia, Chief Marketing Officer at impact.com, to discuss how marketers can leverage partnerships for success, lean into periods of economic stability, and play a role in how company culture is developed.
Cristy Garcia: https://www.linkedin.com/in/cristinaebert/
impact.com: https://impact.com/
Sphere Digital Recruitment are specialists in placing marketing, sales, analytics, product and creative talent globally. Each episode, the Life in Digital podcast speaks to leaders in the digital sector about their expertise, their experiences, and how their businesses are navigating the current digital landscape climate. Join our hosts Ed Steer and Dan Bolter every two weeks to be part of the conversation.
The Life in Digital podcast is brought to you in partnership with The Digital Voice, a much-loved B2B AdTech PR agency who are ready to bring your voice to life with PR, marketing, events, content, and much more. Looking to amplify your brand’s voice? Look no further than The Digital Voice. Visit www.thedigitalvoice.co.uk to find out more.
Catch up on all previous episodes via our new website!
www.spheredigitalrecruitment.com/category-page/life-in-digital-podcast/
www.spheredigitalrecruitment.com
Exploring creativity, attention and AI in advertising with Vyde’s Sam Peters
In the latest episode of Life in Digital, we’re joined by Vyde CEO and Co-Founder Sam Peters, to talk about the role of creativity in advertising, the power of conversational formats and how innovative technologies like Vyde can harness the power of AI to engage audiences – and drive attention.
Sphere Digital Recruitment are specialists in placing marketing, sales, analytics, product and creative talent globally. Each episode, the Life in Digital podcast speaks to leaders in the digital sector about their expertise, their experiences and how their businesses are navigating the current digital landscape climate. Join our hosts Ed Steer and Dan Bolter every two weeks to be part of the conversation.
The Life in Digital podcast is brought to you in partnership with The Digital Voice, a much-loved B2B AdTech PR agency who are ready to bring your voice to life with PR, marketing, events, content, and much more. Looking to amplify your brand’s voice? Look no further than The Digital Voice. Visit www.thedigitalvoice.co.uk to find out more.
Catch up on all previous episodes via our new website! www.spheredigitalrecruitment.com/category-page/life-in-digital-podcast/
Sales, sustainability and global expansion with Susan Kravitz, Head of Commercial Partnerships, Americas at SeenThis
Sustainability is more than just a buzzword in advertising - it’s the future of ad tech. And with the current economic climate, it’s key that businesses start making moves to not just future-proof their business, but also help create a more sustainable future for the industry.
Join us as we sit down with Susan Kravitz, Head of Commercial Operations, Americas, at SeenThis, to discuss how advertisers and publishers can come out stronger in the face of growing sustainability challenges, and the small steps we can start taking towards a greener industry today.
Susan Kravitz: https://www.linkedin.com/in/kravitzsusan/
SeenThis: https://seenthis.co/
Sphere Digital Recruitment are specialists in placing marketing, sales, analytics, product and creative talent globally. Each episode, the Life in Digital podcast speaks to leaders in the digital sector about their expertise, their experiences and how their businesses are navigating the current digital landscape climate. Join our hosts Ed Steer and Dan Bolter every two weeks to be part of the conversation.
The Life in Digital podcast is brought to you in partnership with The Digital Voice, a much-loved B2B AdTech PR agency who are ready to bring your voice to life with PR, marketing, events, content, and much more. Looking to amplify your brand’s voice? Look no further than The Digital Voice. Visit www.thedigitalvoice.co.uk to find out more.
Catch up on all previous episodes via our new website! www.spheredigitalrecruitment.com/category-page/life-in-digital-podcast/
Exploring the future of high-impact advertising with Adnami MD, James Upson
The digital media landscape has changed beyond recognition in recent years, as publishers and advertisers strive to cut through the noise of up to 10,000 ads that bombard consumers every day.
In the latest episode of our Life in Digital podcast, we’re joined by Adnami MD, James Upson, to discuss how high-impact advertising is making waves not only as a naturally engaging format, but is helping to create a more sustainable ad ecosystem by reducing ad wastage and making the supply chain more efficient.
James Upson: www.linkedin.com/in/jrupson/
Adnami: www.adnami.io
Sphere Digital Recruitment are specialists in placing marketing, sales, analytics, product and creative talent globally. Each episode, the Life in Digital podcast speaks to leaders in the digital sector about their expertise, their experiences and how their businesses are navigating the current digital landscape climate. Join our hosts Ed Steer and Dan Bolter every two weeks to be part of the conversation.
Catch up on all previous episodes via our new website! www.spheredigitalrecruitment.com/category-page/life-in-digital-podcast/
www.spheredigitalrecruitment.com