SPEAK LIKE A CEO

SPEAK LIKE A CEO

By Oliver Aust

SPEAK LIKE A CEO is the leading podcast on CEO communications. Every week Oliver Aust has an in-depth conversation with an inspiring founder or entrepreneur about leadership and communications. Tune in and find out all about how CEOs are tackling their communications Oliver is a best-selling author, and one of Europe’s leading communications & personal branding experts. He is on a mission to help people reach their full potential and share their unique voice. As founder and CEO of a leading communications consultancy, he is a trusted advisor to many high-profile individuals and organisations.
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274: How to Write so Busy People Respond. Todd Rogers

SPEAK LIKE A CEOFeb 04, 2025
00:00
46:01
289: How to Run Virtual Meetings That Energize, Not Drain with Andrew Brodsky

289: How to Run Virtual Meetings That Energize, Not Drain with Andrew Brodsky

Drowning in Zoom calls and Slack threads? No energy left at the end of the day? Zoom fatigue is real. So is information overload. 

To understand science-backed strategies that get better results from your virtual communication while preserving your energy, Oliver speaks to Andrew Brodsky. 

Andrew is a management professor at the University of Texas at Austin, and the author of "Ping: The Secrets of Successful Virtual Communication".

They dive deep into the science and strategy behind effective virtual communication. 

If your day is packed with Zoom calls, endless email threads, and Slack pings, this conversation will change how you work. Andrew challenges the myth that in-person is always best and breaks down why smart, intentional virtual communication can actually boost productivity and reduce burnout.

We explore:

  • Why video meetings often feel off — and how to fix them

  • The biggest myths about remote work communication

  • Eye-opening research on brainstorming, authenticity, and trust in virtual settings

  • The "PING" framework — a simple method to optimize every digital interaction

  • What leaders must do to create healthier, more effective remote workplaces

Whether you're leading a remote team or just trying to stay sane in a world of nonstop pings, this episode is full of practical insights you can use immediately.

Find out more about Andrew Brodsky: https://abrodsky.com/

Subscribe to the Speak Like a CEO newsletter to become a top 1% communicator: https://eoipsocommunications.com/newsletter/


May 29, 202540:35
288: Inside Personalized Persuasion: How AI Shapes the Future of Influence with Dr. Sandra Matz

288: Inside Personalized Persuasion: How AI Shapes the Future of Influence with Dr. Sandra Matz

What if an algorithm could read your personality better than your best friend? 

In this eye-opening episode, Oliver sits down with Dr. Sandra Matz – Columbia Business School professor, computational psychologist, and author of Mindmasters – to explore how our digital footprints reveal far more than we think.

Sandra unpacks how AI tools can accurately infer our Big Five personality traits, mental health, and values using everything from Google searches to smartphone activity. 

Oliver and Sandra discuss the power – and ethical challenges – of data-driven persuasion, including what brands and political campaigns really know about you, and how personalization is reshaping communication, marketing, and even internal business culture.

Drawing on her role in helping uncover the truth behind Cambridge Analytica and her work with leading global brands, Sandra provides a rare, credible look at how psychological targeting works – and where it’s headed next. 

From mental health interventions to personalized internal comms, this conversation goes deep into the future of influence.

Plus: Why personality tests like Myers-Briggs are outdated, how to build high-performing teams using psychology, and Sandra’s #1 piece of communication advice.

Find out more about Sandra Matz: https://sandramatz.com/

Make sure you’re subscribed to the Speak Like a CEO newsletter to become a top 1% communicator: https://eoipsocommunications.com/newsletter/

Do you want to speak with confidence, inspire your team, and accelerate your career? You can now join the Speak Like a CEO Academy and work with Oliver over the next 90 days to become a top 1% communicator and transform your career:https://speaklikeaceoacademy.com/

May 22, 202546:38
287: Funny Means Money - How to Use Humor as a Leadership Advantage. Andrew Tarvin

287: Funny Means Money - How to Use Humor as a Leadership Advantage. Andrew Tarvin

Leaders who use humor are seen as more confident, competent and get better results – if they do it the right way. 

Andrew Tarvin is the CEO of Humor That Works and author of the book by the same name. 

He shares how leaders can use humor as a serious tool for better results. But it’s not about being haha funny or being a slap-on-the-back kinda boss. 

It’s about bringing lightness to leadership that increases performance, status and – yes – makes work a little more fun. 

Andrew shares compelling insights into why humor is no longer a nice-to-have, but a crucial skill for professionals looking to enhance morale, manage stress, improve communication, and even boost their status.

You will discover the critical difference between humor and comedy in a professional setting, learn practical techniques for incorporating appropriate humor into presentations and daily interactions, and understand how humor enhances your perceived confidence and competence. 

Andrew debunks common myths about humor in the workplace and provides actionable strategies for making work more engaging and, ultimately, more effective. 

Give this episode a listen and let's make work a little less "worky." 

Find out more about Andrew Tarvin https://drewtarvin.com/

Make sure you’re subscribed to the Speak Like a CEO newsletter to become a top 1% communicator: https://eoipsocommunications.com/newsletter/

Do you want to speak with confidence, inspire your team, and accelerate your career? You can now join the Speak Like a CEO Academy and work with Oliver over the next 90 days to become a top 1% communicator and transform your career:https://speaklikeaceoacademy.com/

May 15, 202550:24
286: Pirates, Hostages & Cyber Attacks: What They Taught Me About Decisions with Top Kidnap-for-Ransom Negotiator Scott Walker
May 08, 202535:45
285: How to Get What You Want From the People in Charge. Melody Wilding

285: How to Get What You Want From the People in Charge. Melody Wilding

Success isn't just about what you know, but your ability to influence and persuade those in positions of power. 

On this episode of Speak Like a CEO, Oliver Aust sits down with the brilliant Melody Wilding. Melody is an award-winning executive coach, speaker, and bestselling author.

Drawing on her extensive experience and insights from her book, "Managing Up: How to Get What You Need from the People in Charge," Melody provides you with practical strategies for effective communication with superiors and decision-makers.

Listeners will learn how to frame their requests in a way that resonates with their bosses' motivations, navigate different communication styles to ensure clarity and respect, set healthy boundaries to avoid burnout, strategically position themselves for career advancement, confidently approach salary conversations, and even deliver constructive feedback upwards. 

This episode is a must-listen for anyone looking to enhance their influence, build stronger professional relationships, and ultimately, get what they need to thrive in their careers.

Find out more about Melody Wilding: https://melodywilding.com/

Make sure you’re subscribed to the Speak Like a CEO newsletter to become a top 1% communicator: https://eoipsocommunications.com/newsletter/

Do you want to speak with confidence, inspire your team, and accelerate your career? You can now join the Speak Like a CEO Academy and work with Oliver over the next 90 days to become a top 1% communicator and transform your career.

https://speaklikeaceoacademy.com/

May 01, 202551:39
284: How to Be Inspiring: Science-Backed Strategies from the World’s #1 Expert. Adam Galinsky
Apr 24, 202547:51
283: How to Make Your Idea Maximally Contagious with Storytelling Guru John Yorke
Apr 17, 202542:05
282: Talk Less, Lead More: The Secret Skill of Elite Communicators. Oscar Trimboli

282: Talk Less, Lead More: The Secret Skill of Elite Communicators. Oscar Trimboli

Apr 10, 202538:58
281: The Burnout Trap: How to Reclaim Your Energy and Lead with Clarity. Dr Oliver Degnan
Apr 03, 202551:45
280: How to Disagree Without Falling Out With Harvard’s Julia Minson

280: How to Disagree Without Falling Out With Harvard’s Julia Minson

Mar 27, 202530:08
279: How to Become Indistractable in a World of Noise with Nir Eyal
Mar 20, 202543:19
278: The Ritual Effect: Build Elite Teams and Create Meaning with Harvard’s Michael Norton
Mar 13, 202536:12
277: How to Become a Trusted Leader. Natalie Doyle Oldfield
Mar 06, 202533:50
276: Atomic Statements, Apes & Ants, and the New Science of Storytelling. Will Storr
Feb 20, 202542:16
275: How to Go Viral. Brendan Kane

275: How to Go Viral. Brendan Kane

Is going viral just luck, or is there a science behind it? In this episode, Oliver Aust sits down with Brendan Kane, digital strategist, bestselling author, and the mastermind behind some of the biggest social media success stories. 

Brendan has helped global brands, top celebrities like Taylor Swift and Rihanna, and countless businesses achieve explosive digital growth.

Brendan reveals the secrets of viral content, explaining the key ingredients behind content that captivates millions, how to balance quality and quantity for maximum engagement, and the proven frameworks for storytelling that drive social media success. 

He also explores the role of AI in content creation and how to use it effectively, along with communication strategies that make a brand stand out. 

Packed with real-world examples and actionable insights, this episode is a must-listen for content creators, marketers, and entrepreneurs looking to break through the noise. Hit play and discover the science behind going viral!

Get Brendan’s book “The Guide to Going Viral” for free here: 

https://goviral.hookpoint.com/get-guide/?utm_source=Podcast&utm_medium=Guide&utm_campaign=SpeakLikeCEO

Make sure you’re subscribed to theSpeak Like a CEO newsletter to become a top 1% communicator:https://eoipsocommunications.com/newsletter/

Do you want to speak with confidence, inspire your team, and accelerate your career? You can now join the Speak Like a CEO Academy and work with Oliver over the next 90 days to become a top 1% communicator and transform your career.

https://speaklikeaceoacademy.com/

Feb 13, 202542:14
274: How to Write so Busy People Respond. Todd Rogers

274: How to Write so Busy People Respond. Todd Rogers

Is it possible to write so that even busy CEOs respond? Yes, it is. If you know how. 

On this week’s episode of Speak Like a CEO, Oliver sits down with Harvard professor Todd Rogers, co-author of Writing for Busy Readers, to uncover why most messages fail – and how to fix them.

Todd is a behavioral scientist who has spent years studying how people read (or rather, don’t read). His research-backed insights will change the way you write forever.

Along with co-author Jessica Lasky Fink, Todd distilled years of research into 6 principles that make writing clearer, more engaging, and more likely to get a response.

Every day, we’re drowning in emails, reports, and messages. These 6 principles don’t just make your writing better; they boost productivity, relationships, and response rates.

Make sure you’re subscribed to the Speak Like a CEO newsletter to become a top 1% communicator: https://eoipsocommunications.com/newsletter/

Do you want to speak with confidence, inspire your team, and accelerate your career? You can now join the Speak Like a CEO Academy and work with Oliver over the next 90 days to become a top 1% communicator and transform your career.

https://speaklikeaceoacademy.com/


Feb 04, 202546:01
273: The Human Side of Leadership: Burnout, Growth, and Purpose. Peter Sorgenfrei

273: The Human Side of Leadership: Burnout, Growth, and Purpose. Peter Sorgenfrei

Peter Sorgenfrei is the leadership coach you want to have at your side. As a six-time CEO and founder, he understands the challenges and the overwhelm experienced by anyone who is unapologetically ambitious. 

But he also learned the hard way that you have to listen to your body and mind to be successful and, more importantly, to keep your sanity.

In this episode, he takes us inside his journey as a founder, sharing the unexpected lessons that shaped his approach to leadership, resilience, and personal identity.

Peter opens up about one of the most profound realizations of his career: his happiest moments weren’t tied to financial wins but to seeing his team grow and thrive. Leadership, he argues, is about empowering others, fostering a strong culture, and prioritizing mission over metrics. But that mission-driven focus came at a cost. 

In 2019, his relentless pursuit of success led to complete burnout – his body literally shut down. He recounts how he found his way back through rest, time in nature, and deep reflection, ultimately discovering a new passion: helping others navigate the same struggles.

Beyond business, Peter challenges us to rethink how we define ourselves. Too often, we introduce ourselves by our job titles rather than our values or passions. What happens when we shift that perspective? He shares how embracing identity beyond work can create deeper, more meaningful connections both personally and professionally.

Peter and Oliver also dive into the unconventional ways Peter builds and leads teams. From letting candidates suggest their own salaries to practicing radical transparency, his approach forces people to evaluate their worth and alignment with the company’s vision.

And when it comes to tough conversations, he believes real compassion lies in honesty – not avoidance. Whether it’s performance feedback or handling layoffs, delivering the truth with empathy builds trust and long-term success.

If you’re an entrepreneur, leader, or anyone searching for clarity in your work and life, this episode is packed with wisdom that will challenge you to rethink leadership, communication, and self-care. 

Find out more about how Peter elevates leaders: https://lp.petersorgenfrei.com/

Make sure you’re subscribed to the Speak Like a CEO newsletter to become a top 1% communicator: https://eoipsocommunications.com/newsletter/

Do you want to speak with confidence, inspire your team, and accelerate your career? You can now join the Speak Like a CEO Academy and work with Oliver over the next 90 days to become a top 1% communicator and transform your career.

https://speaklikeaceoacademy.com/


Jan 30, 202550:01
272: Mastering the Science of Conversations. Dr. Alison Wood Brooks
Jan 23, 202537:13
271: Stories Sell: Storytelling Secrets for Leaders. Matthew Dicks

271: Stories Sell: Storytelling Secrets for Leaders. Matthew Dicks

Matthew Dicks, bestselling author of Storyworthy and Stories Sell reveals how stories captivate, connect, and inspire. 

The key isn’t a list of events but a moment of transformation – without change, it’s just a report. 

Matthew’s journey to globally-recognized expert began with a surprise win at The Moth storytelling competition, but it wasn’t luck. 

His years as a writer, teacher, and even wedding DJ prepared him to hold any audience’s attention. His honest account of overcoming self-doubt shows that storytelling isn’t about talent – it’s about practice.

A simple but life-changing habit, which Matthew calls "Homework for Life," involves capturing one meaningful daily moment. This practice not only builds a reservoir of stories but also makes everyday life richer and more memorable.

Great stories, Matthew says, start with action and location to instantly draw listeners in. He also challenges the belief that humor is risky – nostalgic or relatable moments create connection without the need for punchlines.

Many businesses get storytelling wrong, drowning audiences in data instead of building connections. 

Matthew highlights successes like Domino’s bold rebrand and failures where companies lose control by ignoring their flaws. 

In leadership, storytelling builds trust and culture. Meetings become more impactful when leaders share real moments, not polished performances.

Matthew’s advice is clear: authenticity beats perfection. Stories connect because they’re real. Whether you’re giving a speech or pitching an idea, this episode offers practical tools to turn information into lasting impact.

 

Make sure you’re subscribed to the Speak Like a CEO newsletter to become a top 1% communicator: https://eoipsocommunications.com/newsletter/

Do you want to speak with confidence, inspire your team, and accelerate your career? You can now join the Speak Like a CEO Academy and work with Oliver over the next 90 days to become a top 1% communicator and transform your career.

https://speaklikeaceoacademy.com/


Jan 16, 202546:02
270: Moment – How to Negotiate with Pirates. Scott Walker

270: Moment – How to Negotiate with Pirates. Scott Walker

Scott Walker is one of the world’s foremost experts on negotiation.

When hostage situations, kidnappings, or cyber attacks put lives and livelihoods at stake, Scott is the crisis negotiator called in to resolve the chaos.

Having successfully negotiated over 300 high-stakes incidents, Scott shares the field-proven principles from his best-selling book "Order Out of Chaos" - hailed as "A Masterclass in Communication Excellence" by The New York Times.

Today, Scott trains leaders and teams to negotiate better deals, resolve conflict, navigate crises, and thrive under intense pressure.

In this fascinating clip, he reveals how to negotiate with pirates, and why kidnappers are just business people looking for a great deal. 

For Oliver’s full conversation with Scott, check out episode 239.

Having spent over a decade negotiating with hostage-takers and criminals, Scott's strategies for navigating uncertainty and conflict prove indispensable for any leader or professional.

Dec 12, 202402:31
269: The Art and Science of Speaking Like a Leader
Dec 05, 202446:14
268: 10 Steps to Build a Thriving Community. Daisy Morris
Nov 27, 202443:39
267: John Strelecky on Leadership, “Soft Skills”, and the Big 5 for Life
Nov 21, 202448:29
266: Throw Out The Rulebook. Gigi Danzinger
Nov 14, 202425:35
265: The Culture Expert: Crafting a Culture of Transparency, Innovation, and Empowerment. Chris Dyer

265: The Culture Expert: Crafting a Culture of Transparency, Innovation, and Empowerment. Chris Dyer

Nov 07, 202441:02
264: Stop Drowning in Work and Get Your Hours Back. Nick Sonnenberg

264: Stop Drowning in Work and Get Your Hours Back. Nick Sonnenberg

Oct 31, 202440:45
263: Seth Godin: All Leadership Is, Is Communication
Oct 23, 202432:34
262: Radical Candor CEO: Don’t Avoid The Tough Conversations. Jason Rosoff
Oct 17, 202443:43
261: The Transformation Expert: Change Your Team Can Believe In. Tamsen Webster
Oct 10, 202442:09
260: The 5 Principles of Presentations That Create Change. Kris Flegg
Oct 03, 202445:46
259: Master Nonverbal Leadership with Insights from the Poker Table. Blake Eastman

259: Master Nonverbal Leadership with Insights from the Poker Table. Blake Eastman

Do you realize how much your body language influences the way others perceive you as a leader? 

In this week’s episode of Speak Like a CEO, Oliver Aust sits down with Blake Eastman, founder of The Nonverbal Group and School of Cards. As a former professional poker player, Blake mastered reading body language and high-stakes decision-making at the poker table. 

He now applies these skills to help top executives and elite teams enhance their nonverbal communication – even though he is the first to admit that different games are played at the poker table and in the boardroom. 

Blake reveals how the smallest facial expressions, gestures, and tones of voice can either amplify or detract from the message you’re trying to convey. 

Through his research and years of coaching, Blake emphasizes the power of alignment between what you say and how you say it. 

Listeners will learn practical strategies for improving their own nonverbal communication, building trust, and communicating more authentically during virtual meetings. 

By the end of the episode, you’ll walk away with tools to build your leadership presence and communicate with confidence—without saying a word.

Find out more about Blake Eastman at https://www.nonverbalgroup.com/

Do you want to speak with confidence, inspire your team, and accelerate your career? You can now enroll in the Speak Like a CEO Academy and work with Oliver over the next 90 days to become a top 1% communicator.

https://speaklikeaceoacademy.com/


Sep 26, 202448:26
258: Obama’s Speechwriter: Working in the West Wing, Speeches that Make History, and Becoming a Confident Speaker. Terry Szuplat

258: Obama’s Speechwriter: Working in the West Wing, Speeches that Make History, and Becoming a Confident Speaker. Terry Szuplat

Sep 17, 202439:30
257: The Laws of Connection That Will Transform Your Life. David Robson
Sep 12, 202455:60
256: From Resistance to Results: The Secret Ingredient to Win Over Your Team. Frank Wolf

256: From Resistance to Results: The Secret Ingredient to Win Over Your Team. Frank Wolf

When you manage change within a company, the pressure is on. The future of the business may be at stake. 

So what do you do when your company’s change programs fall flat? 

This week, Oliver Aust is joined by Frank Wolf to discuss the best approaches to leading organizational change and building a strong narrative.

Frank Wolf is the co-founder of Staffbase, a leading employee communication platform used by global brands like Adidas, DHL and Domino’s. 

As one of THE experts in the world on future trends in communications, Frank is the author of The Narrative Age: How Leaders can Inspire Change in a Polarized World.

The secret ingredient to win over your team? Narratives. But you have to know how to use them, how they are different from stories and which mistakes to avoid.  

For instance, when dealing with change, often leaders focus solely on the new narrative, which can leave the team feeling left behind and misunderstood. 

Frank also talks us through the importance of understanding the existing narrative map and ensuring that no employee is left behind.

He shares the key reasons why most change processes fail and how leaders can successfully guide their teams through transformation. 

Tune in to gain valuable knowledge on turning resistance into results.

If you're looking to improve your communication skills, Oliver has a live Presentation Secrets Workshop coming up, so make sure you are subscribed to the Speak Like a CEO newsletter: https://www.eoipsocommunications.com/newsletter/

Sep 05, 202438:24
255: How to Become a Creative Leader. Josef Brunner

255: How to Become a Creative Leader. Josef Brunner

Our world is changing fast. So how do we create something unique that will stand the test of time? 

This week, Oliver Aust is joined by Josef Brunner on Speak Like a CEO to discuss what it takes to lead creatively.

As the founder and CEO of NutriUnited and a seasoned entrepreneur with two nine-figure exits, Josef shares why authenticity is so important for businesses. We also discussed how building in public sets NutriUnited apart in the competitive food industry.

Josef explains how NutriUnited’s focus on controlling production and sales channels, rather than relying on traditional marketing tactics, helps avoid common startup pitfalls. 

You will also learn some valuable tips on the importance of vulnerability for leaders when building a supportive team culture. 

Additionally, Josef offers insights from his new book, The Creativity Code, co-authored with Christian Sellmann, providing strategies for finding and using creativity in leadership.

By the end of this episode, you’ll learn how to find and use creativity to your advantage as a leader.

If you're an entrepreneur or a leader seeking to increase your impact, this episode is packed with valuable takeaways. 

Tune in and discover how to build and lead with purpose.

Check out Josef & Christian Sellmanns new book Der Kreativitätscode: Das Phänomen Kreativität verstehen, hinterfragen und für sich steigern.

If you're looking to improve your communication skills, especially in times of change, I have 3 live workshops coming up in the coming weeks, so make sure you are subscribed to the SLACEO newsletter: https://www.eoipsocommunications.com/newsletter/


Aug 29, 202451:05
254: How to 10X Your Story. Michael Margolis

254: How to 10X Your Story. Michael Margolis

Why is it so hard for disruptive technologies to be accepted?

This week, Oliver is joined by Michael Margolis, author of “Story 10X”, a leading advisor to many of the world’s largest tech companies and one of the world’s preeminent experts in storytelling, to discuss the science of change and the power of narrative. 

Change can often feel like an assault on identity, triggering defensive reactions. Our nervous system's biochemical responses—cortisol, dopamine, and oxytocin—play a key role in this resistance. 

This resistance can be overcome by learning the importance of shifting from a problem-solution framework to a possibility-obstacle approach. 

While stories are individual events with a clear beginning, middle, and end, narratives are overarching concepts that provide a framework for these stories. This understanding helps leaders shape the bigger picture and create shared language and motivation.

Expect to learn how communication can be your superpower amongst the mess of change, and how you can use narrative to provide context and emotion, making your messages more impactful.

If you're looking to improve your communication skills, especially in times of change, I have 3 live workshops coming up in the coming weeks, so make sure you are subscribed to the SLACEO newsletter: https://www.eoipsocommunications.com/newsletter/


Aug 22, 202401:09:41
253: Moment - The Four Foundations of Powerful Speaking. Julian Treasure
Aug 15, 202409:45
252: Speak Like a Scientist 
Aug 08, 202420:34
251: The 3 Roles of a Leader
Aug 01, 202438:10
250: How to Solve a PR Crisis
Jul 25, 202430:42
249: From Complex to Clear: How to Turn Tech Topics into Captivating Communications. Mark Bayer

249: From Complex to Clear: How to Turn Tech Topics into Captivating Communications. Mark Bayer

Jul 18, 202443:11
248: Say it scared! How to overcome nervousness and become a confident speaker
Jul 11, 202412:09
247: Be so Visible They Can’t Ignore You. Oliver Aust & Loren Greiff

247: Be so Visible They Can’t Ignore You. Oliver Aust & Loren Greiff

No one wants to be ignored, especially in a job search. 

That’s why Oliver joined Loren Greiff on the fantastic “Career Blast in a Half” podcast to help you become unignorable.

In this episode, Oliver shares secrets from his bestselling books "Unignorable" and “Message Machine” on communicating like the top 1% of CEOs.

The last few years have seen a shift in how we brand ourselves, giving us a new opportunity to be visible.

Social media has given us a great platform and AI has remarkably sped up our processes, but this has led to a huge volume of content. We can not just create any content, it has to provide meaning and value.

This episode is about how you can use this as your opportunity to become unignorable. 

Most of us have not optimized our communication for success which bites us when we are looking for new opportunities. We can get our point across, deliver presentations and know, in essence, what good leadership looks like. Here, Loren and Oliver discuss how to go from a good communicator to a great one. 

Suppose you are dealing with a career transition or negativity at work. In that case, Oliver walks you through how to handle your feelings privately, keeping your search for new opportunities positive and forward-looking. We look at how this can be done while maintaining authenticity.  

Join us for an insightful conversation filled with actionable advice on how to become unignorable when you need it most.  

Get the free Speak Like a CEO newsletter to  become a master communicator.

https://www.eoipsocommunications.com/newsletter/

Jul 04, 202442:28
246: How to Win Your Audience’s Trust. Dr. Carmen Simon

246: How to Win Your Audience’s Trust. Dr. Carmen Simon

Dr. Carmen Simon is a cognitive neuroscientist specializing in how the brain processes and retains information. She teaches at Stanford and just published her excellent new book, "Made You Look”. 

In addition to her academic work, Dr Simon helps the likes of GE, McDonalds, HP, JP Morgan, and Google to create messages and presentations that are based on how the brain remembers information and is likely to act on that information.

In this episode, Dr. Simon shares her insights on the science behind effective communication, and how you can use it to create better presentations, sales pitches and marketing messages. 

Carmen also debunks the myth of short attention spans, asserting that if the content is engaging and relevant, audiences can maintain focus for extended periods. She encourages communicators to "control your 10%" by ensuring the main message is clear, repeated, and supported by the rest of the content.

Listen to this episode to learn how to use the power of neuroscience to make your communication more effective and memorable.

You can find Dr. Carmen Simon on LinkedIn and YouTube, and explore her work through her books, "Impossible to Ignore" and "Made You Look."

Furthermore Carmen Simon invites listeners to join a new community focused on the science of slides and content memorability. Explore unique slide examples and micro lessons here:

https://youtu.be/jFceJ1MrzG8

https://youtu.be/CxgbDSNlIkc 

https://youtu.be/Pwx9yNBRMPI


***

Get the free Speak Like a CEO newsletter to  become a master communicator.

https://www.eoipsocommunications.com/newsletter/


Jun 27, 202450:52
245: Communication Secrets for Unleashing Innovation. J.D. Meier
Jun 19, 202458:02
244: How to Communicate When Your Career Changes. Loren Greiff & Konstanty Sliwowski

244: How to Communicate When Your Career Changes. Loren Greiff & Konstanty Sliwowski

How do you communicate in a career transition? How do you handle the emotional rollercoaster when your identity is no longer tied to your job title? 

In this episode, host Oliver Aust is joined by experts Loren Greiff and Konstanty Sliwowski to tackle the questions that many of us face at some point in our careers.

Loren is the founder of Portfolio Rocket, a platform dedicated to helping executives and professionals transition successfully in their careers. With extensive experience in executive coaching and recruitment, Loren provides strategies to help individuals navigate their career paths and leverage their strengths in the job market.

Konstanty runs the School of Hiring, a resource for companies and individuals seeking to improve their hiring processes. With a background in executive search and recruitment, Konstanty focuses on practical techniques for effective hiring and job searching. 

In this conversation, they share personal experiences and actionable steps to gain clarity before communicating, understanding your reasons for the change, and how to convey them confidently. We discuss the importance of leading with the truth, as Oliver highlights, "What's wrong with the truth?"

They talk about the importance of maintaining your professional identity and offer strategies for separating your personal worth from your job title.

They also delve into the emotional impact of career transitions, providing practical tips for managing these challenging times. As Loren shares, "Communicating with others about this journey allows you to see yourself through the eyes of others."

The discussion encourages us to embrace the unknown and look forward to new possibilities, viewing this as a time of exploration and creativity. 

Whether you're preparing for a job exit, dealing with an unexpected layoff, or forging out a new career path, this episode offers valuable advice on how to communicate these changes effectively and handle the emotional aspects with grace.

Get the free Speak Like a CEO newsletter to  become a master communicator.

https://www.eoipsocommunications.com/newsletter/


Jun 13, 202455:00
243: Simple is a Superpower - The 5 Factors to Get Your Message Heard. Ben Guttmann

243: Simple is a Superpower - The 5 Factors to Get Your Message Heard. Ben Guttmann

How do you craft simple messages that win big? 

That’s the question Ben Guttmann will answer in this episode. 

Ben built, ran, and sold an award-winning marketing agency, teaches marketing at the largest business school in the US, and just published an outstanding book called “Simply Put: Why Clear Messages Win―and How to Design Them”

A clear and simple message is sticky, convincing, and moves others to act. In one word, simple is effective. 

You probably already know that. 

But the issue is: Simple is not easy. Fortunately for us, Ben identified the 5 principles to create a simple message. 

Enjoy this fascinating conversation with one of the world’s preeminent experts on messaging.  

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Enroll now for The Speak Like a CEO Academy at https://speaklikeaceoacademy.com/

It includes biweekly live group coaching sessions with Oliver and other world-class experts, Oliver’s brand-new presentation mastery course, an on-demand knowledge base with step-by-step templates and frameworks (aka a ‘second brain’), and peer-to-peer exchange. 

Jun 06, 202449:35
242: Thriving Through Change: How to Keep Your Team Engaged. Monique Zytnik
May 31, 202450:30
241: How to Communicate When the Stakes Are Sky-high. Bjoern von Siemens

241: How to Communicate When the Stakes Are Sky-high. Bjoern von Siemens

How do you communicate technical topics to a large audience without losing them? How do you manage anxiety before speaking in public? How do you prepare for potential crises when your product is used in life-or-death situations?

In this episode, Oliver Aust interviews Bjoern von Siemens, one of the world’s preeminent experts on improving human health through AI, robotics and automation. 

He is founder of Caresyntax – a company using AI to make surgery smarter and safer for caregivers and patients worldwide. 

Caresyntax has recently been recognized by Newsweek as among the World’s Best Digital Health Companies. Its solutions are present in over 7,000 operating rooms around the world, including USA, Europe and Japan. 

As an investor and mentor in healthcare tech, Bjoern shares his insights on why AI will transform healthcare more than any other sector and whether technology can cure cancer. 

On a personal note, Bjoern opens up about how his family's heritage influences his mission, and the pivotal event that made him prioritize communication skills.

As mentioned in the episode: “9 Ways to Calm Your Nerves” https://eo-ipso-comms.ck.page/posts/9-ways-to-calm-your-nerves-1

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We will soon open enrollment for The Speak Like a CEO Academy. It includes biweekly live group coaching sessions with Oliver and other world-class experts, Oliver’s brand-new presentation mastery course, an on-demand knowledge base with step-by-step templates and frameworks (aka a ‘second brain’), and peer-to-peer exchange. 

The team and I will empower you to transform your communication skills in the most effective and efficient way. If you want to be one of only 50 founding members AND secure the lowest price the Academy will ever be, join the waiting list here: https://eoipsocommunications.com/slaceo-academy/

May 23, 202439:33
240: The New Art and Science of Selling. Doug C. Brown

240: The New Art and Science of Selling. Doug C. Brown

We all sell, and selling is one of the oldest professions. However, selling has changed significantly in recent years, and businesses that don’t adapt get left behind. 

To find out what works in sales today, Oliver speaks to Doug C. Brown. Doug is a leading expert on sales and profit growth, the founder of CEO Sales Strategies, host of the CEO Sales Strategies Podcast, and author of several books on the art and science of selling. 

Doug has advised the likes of Tony Robbins as well as multibillion-dollar companies on how to acquire, convert, and lock in clients for life.

Doug and Oliver dive deep into the strategies and mindsets of top-performing leaders and salespeople. 

Doug reveals why selling is all about understanding and resolving your buyer's challenges through effective communication. He shares actionable tips on finding the right target buyers, building trust, understanding their motivations, and crafting compelling messaging that resonates.

You'll learn how to handle rejection without taking it personally, how to activate word-of-mouth marketing, how to hire a sales team, and how to succeed in this brave new world of sales. 

Whether you're a CEO, entrepreneur, or anyone looking to uplevel your selling and communication skills, this episode is packed with invaluable insights from Doug's decades of experience. 

Find out more about Doug at https://ceosalesstrategies.com/

Free resource mentioned in the podcast: https://resources.ceosalesstrategies.com/op/signup-art-and-science/

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We will soon open enrollment for The Speak Like a CEO Academy. It includes biweekly live group coaching sessions with Oliver and other world-class experts, Oliver’s brand-new presentation mastery course, an on-demand knowledge base with step-by-step templates and frameworks (aka a ‘second brain’), and peer-to-peer exchange. 

The team and I will empower you to transform your communication skills in the most effective and efficient way. If you want to be one of only 50 founding members AND secure the lowest price the Academy will ever be, join the waiting list here: https://eoipsocommunications.com/slaceo-academy/

May 16, 202401:12:58