The Localization Podcast

Explore the art and science of internationalization with Beat Stauber, where cultural nuances meet coding precision. Uncover how this intricate process shapes the global reach of software, blending innovation with the essential human touch. Welcome to this episode of The Localization Podcast where you’ll learn about:

• How Beat transitioned from QA to internationalization
• What exactly is internationalization
• The relationship between localization and internationalization
• Why investing in internationalization is crucial
• When to start thinking about internationalization
• Internationalization in the agile model
• Why smaller LSPs need someone technical

This is episode 57 of my social practice, also known as The Localization Podcast :) #localization and #translation insight delivered to you by the power of voice, this time with Beat Stauber from Vistatec / Nike.

If you want to see our beautiful talking heads, head to Youtube: https://youtu.be/h65zm_gWm4s

Unlock the mysteries of game localization testing. Dive deep with Maria Lee from Terra Localizations as she unravels her journey from a passionate gamer to an expert LQA specialist, mainly focusing on video games. Welcome to this episode of The Localization Podcast where you’ll gain insights on:

• The integral role of an LQA specialist in ensuring game quality
• The specific builds used in the testing process and their importance
• How test cases are chosen for maximum efficacy
• A closer look at what exactly test cases are and their significance
• The multifaceted challenges faced when localizing games
• Getting a glimpse into a typical day for someone in Maria's role
• Why to start your argument with... penis?!

This is episode 56 of my social practice, also known as The Localization Podcast :) #localization and #translation insight delivered to you by the power of voice, this time with Maria Lee from Terra Localizations.

If you want to see our beautiful talking heads, head to Youtube: https://youtu.be/HmXRl3AMeks

Curious about the path to building a thriving translation company? Dive into the backstage narrative of Tradulingua in this interview with its co-founder, Patrick Martinez. Welcome to a new episode of our series "How I Started", where we focus on founders of different localization businesses. In this episode, learn from Patrick about:

• The link between music and languages
• How to achieve excellent service
• Why smaller LSPs win over big LSPs
• How to recover from reputation damage
• Culture at Tradulingua

If you want to see our beautiful talking heads, head to YouTube: https://youtu.be/pZ9AAeL7ZH4

Thanks for listening!

Dive deep into the unique world of what3words and their approach to localization in this captivating interview with Jamie Brown. Welcome to this episode of The Localization Podcast where you’ll learn about the following:

• How to nail any presentation
• What makes what3words a global language game-changer
• Techniques and factors for adapting new languages in what3words
• The role and influence of a Chief Language Services Officer
• Marrying data with emotion in localization decisions
• How technology shapes modern language use and evolution
• Terrified of people... drinking champagne?!

This is episode 55 of my social practice, also known as The Localization Podcast :) #localization and #translation insight delivered to you by the power of voice, this time with Jamie Brown. 

If you want to see our beautiful talking heads, head to Youtube: https://youtu.be/zByrZvTYTqg

Ever wondered what it takes to launch a successful translation company? Learn the behind-the-scenes story of Ampere Translations in this interview with its founder - Paola Manca. Welcome to a new episode of our series "How I Started", where we will focus on founders of different localization businesses. In this episode, Paola unravels her journey:

• Growing up in Sardinia and how curiosity led her beyond island borders
• Learning English and nurturing a drive to study
• The transition from being a translator to an entrepreneur
• The risks and challenges faced when starting a company
• Why the name 'Ampere Translations' was chosen
• The importance of having a marketing person from the early stages
• Balancing long-term and short-term business goals

If you want to see our beautiful talking heads, head to Youtube: https://youtu.be/tSGbf-9lW7U

Thanks for listening!

What is operations management all about? We talked to Yann Le Boulch about the intricacies of managing ops in localization. Welcome to this episode of The Localization Podcast where you’ll learn about the following:

• What is operations management
• Pressure on pricing and lower rates
• When to promote VS when to hire
• AI in ops management
• Leadership & trust
• How to manage difficult people

This is episode 54 of my social practice, also known as The Localization Podcast :) #localization and #translation insight delivered to you by the power of voice, this time with Yann Le Boulch. 

If you want to see our beautiful talking heads, head to Youtube: https://youtu.be/Cuc_iWyMrek

LexiQA currently supports 150 locales. They started with four. What was the journey from 4 to 150 locales? Find out in this interview with 2 out of 3 co-founders of LexiQA - Yannis Evangelou and Vassilis Korkas. Welcome to a new episode of our series "How I Started", where we will focus on founders of different localization businesses. In this episode, join us as Vassilis and Yannis share about:

• The idea behind lexiQA
• Growing up in Greece, teaching at a Uni, their shared principles
• Why linguists like working with them
• How to be more responsible with your startup
• Why buyers develop their own platforms

If you want to see our beautiful talking heads, head to Youtube: https://youtu.be/QW08zapAk4w

Thanks for listening!

Do you hesitate before hitting Apply for localization jobs? Wondering if you're good enough? 😓 Our 6 hiring managers - Beat, Camila, Ilan, Olga, Senem, and Vera - will clarify whether you need to tick every box in the job requirement list or not. In this episode, we delve into the insights and practical tips about job requirements shared by our panel of hiring managers from both buyer and vendor sides of the localization world.

Watch this on YouTube: https://youtu.be/YeA9qGlYIJg

Unlock the full potential of your SEO translation services. Teresa from TAGS - Language Solutions teaches us that leaving your 9 to 5 job and becoming a successful freelancer is possible.

Welcome to this episode of The Localization Podcast where you’ll learn about the following:

• What is SEO translation
• How to use keywords
• The best tools for SEO localization
• How to niche down from general translation to SEO translation
• Balancing translations for humans and machines
• How to lose clients the smart way
• Getting traumatized… by a ponies?!

This is episode 53 of my social practice, also known as The Localization Podcast :) #localization and #translation insight delivered to you by the power of voice, this time with Teresa Sousa from TAGS. 

If you want to see our beautiful talking heads, head to Youtube: https://youtu.be/ASKSx-ZhcaM

Are you ready to kickstart your localization career? 🌟 Get tips from 6 hiring managers - Beat, Camila, Ilan, Olga, Senem, and Vera - and boost your chances of landing your first job in the industry! In this episode, we delve into the insights and practical tips about getting into localization shared by our panel of hiring managers from both buyer and vendor sides of the localization world.

Watch this on YouTube: https://youtu.be/DGK0_mgHweY

Business is important, but remember that it is not the only thing in life! With this mindset, Cyle found the balance he wanted between work, family, and friendship. Learn about the journey and life experiences of Cyle Adair, founder of Transcend Translation. Welcome to a new episode of our series "How I Started", where we will focus on founders of different localization businesses. In this episode, join us as Cyle shares:

• His experiences growing up in multiple cultures and the understanding he gained
• The approach to building deep, lasting connections with others
• Lessons from his time in Argentina and serving in the army
• His transition from banking to the translation business
• The key trait he values in new employees at Transcend Translation
• Tips for helping people feel comfortable around you
• How to handle and learn from mistakes

If you want to see our beautiful talking heads, head to Youtube: https://youtu.be/zV8m3_wOrf8

Thanks for listening!

Localization testing gives companies the ability to correctly adjust their products to the regions they are aimed at, but not enough businesses give it the value that it deserves. Let's take a look into localization testing with Nicolas Gerard from Symbio.

Welcome to this episode of The Localization Podcast where you’ll learn about the following:

• What is localization testing
• How to become a tester
• The purpose of manual testing
• Tools used by testers
• The process of testing vs customers' expectations
• The value of localization testing for businesses
• Financially irresponsible because of… toys?

This is episode 52 of my social practice, also known as The Localization Podcast :) #localization and #translation insight delivered to you by the power of voice, this time with Nicolas Gerard from Symbio. 

If you want to see our beautiful talking heads, head to Youtube: https://www.youtube.com/watch?v=lbvk-mCAGr4

Hi, frens! Here's another solo episode of Localization News where I practice my reading skills.

The articles covered in this one:

• How to Localize Emails: Run Multilingual Email Campaigns
• Everything You Need to Know About Translation Keys
• How to Translate Infographics and Why is it Important?

Sources:

• Crowdin blog - https://blog.crowdin.com/2022/08/18/how-to-localize-emails/
• OneSky blog - https://www.oneskyapp.com/blog/translation-keys/
• Mars Translation blog - https://www.marstranslation.com/blog/how-to-translate-infographics

Thank you for listening and enjoy :)

Hi, frens! Here's another solo episode of Localization News where I practice my reading skills.

The articles covered in this one:

• The Complete Guide To E-commerce Localization (2022)
• The Grind of Localizing Taglines & Slogans 
• Localization: What’s included in the cost?

Sources:

• Ampere Translations blog - https://www.amperetranslations.com/blog/ecommerce-localization-guide-2022/
• Pangea Global blog - https://www.pangea.global/blog/2022/08/02/the-grind-of-localizing-taglines-slogans/
• Inlingo blog - https://blog.inlingogames.com/2022/07/14/localization-whats-included-in-the-cost/

Thank you for listening and enjoy :)

Hi, frens! Here's another solo episode of Localization News where I practice my reading skills.

The articles covered in this one:

• The Difference Between Translation Vs Transliteration
• Why a Cloud-Based Translation Management System is Better
• 5 Ways to Use Inclusive Language in IT and Software Localization

Sources:

• Tomedes blog - https://www.tomedes.com/translator-hub/translation-vs-transliteration
• Transifex blog - https://www.transifex.com/blog/2022/cloud-based-translation-management-system/
• Localazy blog - https://localazy.com/blog/5-ways-to-use-inclusive-language-in-it-and-software-localization

Thank you for listening and enjoy :)

Hello, frens! Here's another solo episode of Localization News where I practice my reading skills.

The articles covered in this one:

• Are Translation APIs & Connectors Right Choice For Your Business?
• How to Manage Text Expansion and Contraction in Translation

Sources:

• Milestone Localization - https://www.milestoneloc.com/are-translation-apis-connectors/
• Toppan Digital Language blog - https://toppandigital.com/translation-blog/how-to-manage-text-expansion-and-contraction-in-translation/

Thank you for listening and enjoy :)

Hello, frens! I'm back with another solo episode of Localization News where I practice my reading skills.

The articles covered in this one:

• The Future of Blockchain in the Localization Industry
• Types of Translation Strategies, Methods and Techniques
• 5 tips to help you localize your WordPress website quickly and easily

Sources:

• Globalization Partners International - https://www.globalizationpartners.com/2022/05/12/the-future-of-blockchain-in-the-localization-industry/
• Bureau Works blog - https://www.bureauworks.com/blog/types-of-translation-strategies-methods-and-techniques/
• Smartcat blog - https://www.smartcat.com/blog/wp-website-localization-tips/

Thank you for listening and enjoy :)

Hi all! This is a low-key solo episode of Localization News because I just felt like recording something. 

The articles covered in this one:

• Machine vs. Human translation: when to use which for legal translation
• Is 'free' machine translation worth the risk?
• Canadian french vs. French: 7 important differences you need to know

Sources:

• Welocalize blog - https://www.welocalize.com/machine-vs-human-translation-when-to-use-which-for-legal-translation/
• Cyracom blog - https://blog.cyracom.com/ciiblog/challenges-with-machine-translation
• United Language Group - https://www.unitedlanguagegroup.com/blog/canadian-french-vs-french

Thank you for listening and enjoy :)

What’s so cool about automated testing and why it should be part of every development? And how is it related to localization? Learn the basics of automated testing in this interview with Michal Trúnek from Lokalise.

Welcome to this episode of The Localization Podcast where you’ll learn about:

• How to automate localization testing
• When to automate your QA
• Differences between manual vs automated testing
• Why must QA collaborate well with everyone?
• Best tools to start with for QA automation
• How to start in QA
• Automation vs automatization
• What’s the difference between QA and testing
• Bathing with ice packs… in Malta?!

This is episode 51 of my social practice, also known as The Localization Podcast :) #localization and #translation insight delivered to you by the power of voice, this time with Michal Trúnek from Lokalise.

If you want to see our beautiful talking heads, head to Youtube: https://youtu.be/MMIRsCSJFhM

Healthy relationships at the workplace will make work enjoyable, make teams highly productive and help you advance your career! So, how do you build and maintain flourishing relationships? Find out in this interview with Stephanie Cardwell.

Welcome to this episode of The Localization Podcast where you’ll learn about:

• Building relationships at new workplace
• Why is company culture so important for relationships
• How to build trust at workplace
• How to communicate with a diverse group
• How do leaders manage relationships
• Making friends at work: yay or nay
• Is building successful relationship for all
• Dance party with... cats?!

This is episode 49 of my social practice, also known as The Localization Podcast :) #localization and #translation insight delivered to you by the power of voice, this time with Stephanie Cardwell.

If you want to see our beautiful talking heads, head to Youtube: https://youtu.be/m9Yev0HuAmY

Thank you for listening and enjoy :)

How to do marketing in localization? How important is it to choose the right marketing and sales strategy for localization? Find out in this interview with Hila Shitrit Nissim from BLEND.

Welcome to this episode of The Localization Podcast where you’ll learn about:

• What is the difference between marketing and sales
• What does a brand mean
• How to plan a budget for brand building without ROI
• Why is content important for localization
• What is marketing within the localization industry like
• Where should small LSPs start their marketing from
• How to build a personal brand
• What makes BLEND stand out among the competition

This is episode 48 of my social practice, also known as The Localization Podcast :) #localization and #translation insight delivered to you by the power of voice, this time with Hila Shitrit Nissim.

If you want to see our beautiful talking heads, head to Youtube: https://youtu.be/3EIgAAbWPlk

Thank you for listening and enjoy :)

How important is it to choose the right vendors for your business? What factors come into play when building your vendor management strategy? Find out in this interview with Ahmed Elmiligy from WORDS Language Solutions.

Welcome to this episode of The Localization Podcast where you’ll learn about:

• How to build a vendor management strategy
• Balancing quality vs price when choosing vendors
• Key considerations when choosing between freelancers and agencies
• What to look for in vendors
• Monitoring and developing vendor performance
• How to impress your clients as a vendor

This is episode 47 of my social practice, also known as The Localization Podcast :) #localization and #translation insight delivered to you by the power of voice, this time with Ahmed Elmiligy.

If you want to see our beautiful talking heads, head to Youtube: https://youtu.be/o_0W0ddl3oI

Thank you for listening and enjoy :)

How is a good localization program built? Find out in this interview with Camila Pedraza from Skillshare.

Welcome to this episode of The Localization Podcast where you’ll learn about:

• How company culture shapes your localization program
• Tips on finding out if a company has a culture of growth & innovation
• What makes a localization program good… or bad
• How to NOT pitch to Localization Managers
• B2B vs B2C KPIs
• How to catch attention on LinkedIn
• 72 hours learning about… bees?!

This is episode 46 of my social practice, also known as The Localization Podcast :) #localization and #translation insight delivered to you by the power of voice, this time with Camila Pedraza.

If you want to see our beautiful talking heads, head to Youtube: https://youtu.be/SyRREfDT_GM

Thank you for listening and enjoy :)

How does Bumble do app localization differently from other companies? Find out in this interview with Alex Timin from Bumble.

In this episode you’ll learn about:

• Benefits of using internal tools vs commercial tools
• How new features are introduced to the app
• JIRA’s role in the L10N process of Bumble
• What is CTP (Collaborative Translation Platform)
• The benefits of using A/B Testing for translation
• How translation updates are deployed
• What is Elastic Search and why it’s important for TM
• Why are Google Sheets...evil?!

This is episode 45 of my social practice, also known as The Localization Podcast :) #localization and #translation insight delivered to you by the power of voice, this time with Alex Timin.

If you want to see our beautiful talking heads, head to Youtube: https://youtu.be/lFXzivbLEgw

Thank you for listening and enjoy :)

A not-so-quick message from me on the state of TLP and how I feel about it.

How does an international growth localization consultant help companies achieve their goal of growing in the Asia Pacific? Find out in this interview with Min Tan from Google.

In this episode you’ll learn about:

• The role of an International Growth Localization Consultant
• What localization means for clients
• Where to find inspiration and new knowledge as a consultant
• What makes a good consultant
• The differences between APAC and US companies
• Where to grow as a consultant
• How to self-reflect
• Becoming a consultant because of... podcast?!

This is episode 44 of my social practice, also known as The Localization Podcast :) #localization and #translation insight delivered to you by the power of voice, this time with Min Tan. 

If you want to see our beautiful talking heads, head to Youtube: https://youtu.be/UQ2wOGeHbBE

Thank you for listening and enjoy :)

In part 2 of our interview with Raffaele Pascale, we got a bit more personal and talked about his role as an LGBTQ+ Ambassador and his personal biases. We also talked about what aspects of the localization industry can be improved.

If you want to see our beautiful talking heads, head to Youtube: https://youtu.be/OFobc4bbkhA

Thank you for listening and enjoy :)

What is data collection? And how is it used in localization? Find out in this interview with Raffaele Pascale - the NLP Localization Program Manager at Venga Global.

Welcome to part 1 of our interview where you’ll learn about:

• General process for data collection projects
• Why companies need data collection
• How to transition from localization to data collection
• Who are computational linguists
• How to find the right people for data collection projects
• Data collection tools
• How to be inclusive with AI
• Translating without context... on purpose?!

This is episode 43 of my social practice, also known as The Localization Podcast :) #localization and #translation insight delivered to you by the power of voice, this time with Raffaele Pascale.

If you want to see our beautiful talking heads, head to Youtube: https://youtu.be/HofNVyzw0xU

Thank you for listening and enjoy :)

In part 2 of our interview with Zachary Haitkin, we talked about finding your Ikigai and transforming that passion to purpose. 

We also got a bit more personal and talked about a day in the life of a Netflix Localization Project Manager, the importance of relationships, using machine translation in creative content, and how NOT to sell on LinkedIn.

If you want to see our beautiful talking heads, head to Youtube: https://youtu.be/tlmXZEow8ss

Thank you for listening and enjoy :)

How do you incorporate data-driven decision making in localization? Find out in this interview with Zachary Haitkin - the Localization Project Manager at Netflix.

I got to talk with Zachary about his journey from being a bartender and driver to localization manager! Welcome to part 1 of our interview where you’ll learn:

• How to convince your managers to localize
• Understanding the user you're localizing for
• How to find out user's language preference
• Why is localization key to growth
• How to test the impact of a new language
• What localization data to gather
• How to integrate your vendors

This is episode 42 of my social practice, also known as The Localization Podcast :) #localization and #translation insight delivered to you by the power of voice, this time with Zachary Haitkin.

If you want to see our beautiful talking heads, head to Youtube: https://youtu.be/X-FjcmhKbI8

Thank you for listening and enjoy :)

In part 2 of our interview with Senem Konuklu, we discussed how we have the power to create the shift towards ethical buying in the localization industry.

We also got a bit more personal and talked about water-cooler chats, storytelling being trendy, and pushing people outside of their comfort zones.

If you want to see our beautiful talking heads, head to Youtube: https://youtu.be/zldZX9rH3K0

Thank you for listening and enjoy :)

What is stakeholder management all about? Find out in this interview with Senem Konuklu - the Localization Manager at Sony.

Whether you're a localization project manager, account manager, or any other manager, you can learn something from Senem:

• Who are stakeholders
• How to manage expectations
• Prioritizing stakeholders
• The difference between partners and stakeholders
• Meetings vs reports
• Do you have to go to fancy dinners?
• Stakeholder management plan
• How to get the hot girl.... at LocWorld?!

This is episode 41 of my social practice, also known as The Localization Podcast :) #localization and #translation insight delivered to you by the power of voice, this time with Senem Konuklu.

If you want to see our beautiful talking heads, head to YouTube https://youtu.be/Vx59wwZDOqE

Thank you for listening and enjoy :)

In this episode, you'll get to meet Dave Ruane - Digital Content & Partnership Manager at XTM International. This is part 2 of our interview where things got a bit more personal.

We talked about public speaking as an introvert, getting outside of your comfort zone, learning agility, making exciting content, leading vs managing.

If you want to see our beautiful talking heads, head to YouTube https://youtu.be/m6jSwi0P4PI

Thank you for listening and enjoy :)

Innovation in localization? Check. Did you know we have the PIC - Process Innovation Challenge? Dave Ruane will tell you about the contest inspired by Dragon's Den / Shark Tank.

Welcome to part 1 of our interview where you'll learn about:

• What's Process Innovation Challenge (PIC)
• Why you should participate in this contest
• Tips to pitch your innovations more effectively
• Can anyone be an innovator?
• The one thing missing in most presentations
• How to foster a culture of innovation in your company
• Innovate like.... a rat?!

This is episode 40 of my social practice, also known as The Localization Podcast :) #localization and #translation insight delivered to you by the power of voice, this time with Dave Ruane.

If you want to see our beautiful talking heads, head to YouTube https://youtu.be/cCSuO1JPH4c

Thank you for listening and enjoy :)

Are you craving some ASMR from the industry? ✅ How about a music quiz? ✅ 

I got it all, baby! Please enjoy my first ASMR whisper recording. (Yes, it's April Fools)

⏱ Timestamps:
01:34 - Top 10 largest LSPs in localization (by Nimdzi)
08:57 - Top 10 largest boutique LSPs (by Slator)
14:16 - Upcoming LocLunches in April
18:20 - Memsource API error codes
24:07 - Lokalise iOS SDK

Sources:

• https://www.nimdzi.com/nimdzi-100-top-lsp/
• https://slator.com/language-service-provider-index/the-slator-2021-language-service-provider-index/
• https://loclunch.net
• https://help.memsource.com/hc/en-us/articles/360014376860-API-Error-Codes
• https://docs.lokalise.com/en/articles/1400656-lokalise-ios-sdk

If you want to see my talking head (hidden behind a mic), head to YouTube https://youtu.be/CWlugsouI7k

Thank you for listening and enjoy :)

In this episode, you'll get to meet Yago Sagrado - the Communications Manager at Keywords Studios. This is part 2 of our interview where things got a bit more personal.

We talked about World of Warcraft, people who are not gamers, the problems of vertical organizations, recognitions, personalities.

If you want to see our beautiful talking heads, head to YouTube https://youtu.be/IFjurD0h3WI

Thank you for listening and enjoy :)

How do you localize the audio in games? Yago Sagrado from Keywords Studios is here to guide you through the process of audio localization from start to finish.

I got to talk about video games again. Yay! Welcome to part 1 of our interview where you'll learn:

• The best way to get into the game industry
• Why it's good to know multiple disciplines
• What exactly is part of audio localization
• How to localize songs
• Why are day one patches so huge
• How casting works in game localization
• What is adaptation
• 4 actors in the booth... drunk?!

This is episode 39 of my social practice, also known as The Localization Podcast :) #localization and #translation insight delivered to you by the power of voice, this time with Yago Sagrado García.

If you want to see our beautiful talking heads, head to YouTube https://youtu.be/GsN6gyLXiGc

Thank you for listening and enjoy :)

In this episode, you'll get to meet Jan Hinrichs - the founder & CEO of Beluga and LocLunch. This is part 2 of our interview where things got a bit more personal.

We talked about sailing, entrepreneurship, competition, annoying LSPs, corporations.

If you want to see our beautiful talking heads, head to YouTube https://youtu.be/8bSpyoZv6zk

Thank you for listening and enjoy :)

Have you noticed a lot of salad bowls on LinkedIn recently? That's probably LocLunch. What exactly is it? If you're a newbie like me, learn more about the community in this episode.

I got to talk to Jan Hinrichs, the founder of LocLunch. We split the 2.5-hour long interview into 2 parts, in this one you can learn the following:

• How LocLunch started 
• What makes a good ambassador 
• How to get rid of a bad ambassador 😁 
• The key to growing communities 
• What happened to LocBurgers 
• Is LocLunch for introverts 
• How to "Change your life with LocLunch" 
• The future of LocLunch

This is episode 38 of my social practice, also known as The Localization Podcast :) #localization and #translation insight delivered to you by the power of voice, this time with Jan Hinrichs.

If you want to see our beautiful talking heads, head to YouTube https://youtu.be/lwZyLdT7kxc

Thank you for listening and enjoy :)

This episode will introduce you to the world of BiDi localization and all its challenges. Gilad Almosnino worked at Microsoft for 20 years and he's here to challenge the status quo.

In this interview, you can learn about Gilad's mission to improve the standards for BiDi users. But we have a lot more for you:

▪ Why you need a robust and inclusive design
▪ The problems of mirroring UI
▪ Going against the rules to make Windows better
▪ Why MS, Google, FB, and Apple gave up BiDi users
▪ What's wrong with Unicode's BiDi algorithm
▪ Why customers don't have the power to change things
▪ Human Design System
▪ How to... bribe people?!

This is episode 36 of my social practice, also known as The Localization Podcast :) #localization and #translation insight delivered to you by the power of voice, this time with Gilad Almosnino.

If you want to see our beautiful talking heads, head to YouTube https://youtu.be/K3R6W20s29M

Thank you for listening and enjoy :)

Localization News is here to talk about: What is a (TMS) Translation Management System • Still a Hassle for Translation Project Managers, But OCR Is Improving.

This is the "tech edition" of our show and these guys don't even need articles. Oksana and Beat ended up brainstorming on the ideal TMS and how we can efficiently convert books into digital. Wow! PS: Oksana will fix her camera next time ^^

Localization News was brought to you by Oksana Tkach (Metamova), Beat Stabuer (Globalme), and me (Andrej Zito). Casual and authentic chat about what's going on in our industry.

Sources:

• Mars Translation blog - https://www.marstranslation.com/blog/what-is-a-tms-translation-management-system
• Slator - https://slator.com/technology/still-a-hassle-for-translation-project-managers-but-ocr-is-improving/

Thank you for listening and enjoy :)

This is one of the most practical interviews on localization project management. I got a chance to speak with Gaya Saghatelyan on the intricacies of managing projects at Hubspot.

We talked about the big AND the small picture of project management. You have to understand both if you want to be relevant in the future. We invite you to learn about:

▪ Hubspot localization program
▪ What's a "flywheel" and how does localization fit in
▪ Scheduling, WBS, and budgets
▪ What's the biggest contribution you can bring in
▪ How to manage relationships as a PM
▪ Planning vs improvisation
▪ The benefits of JIRA
▪ Why you need to overcommunicate
▪ Overwhelmed by... El Diablo?!

This is episode 35 of my social practice, also known as The Localization Podcast :) #localization and #translation insight delivered to you by the power of voice, this time with Gaya Saghatelyan.

If you want to see our beautiful talking heads, head to YouTube https://youtu.be/YLpUiBOMiuM

Thank you for listening and enjoy :)

Localization News is here to report on: How to select a good localization service provider • Why we should be referring to localization as "multi-market" • COVID is the greatest translation challenge... ever!

This episode gave birth to Multi-Market Avengers. We shall save the world through the power of translation.

Localization news was brought to you by Vera Richards (Akorbi), Ilan Bloch (Baguette), and me (Andrej Zito). Casual and authentic chat about what's going on in our industry.

Sources:

• born to be global - https://borntobeglobal.com/2020/08/13/why-we-need-to-talk-about-multi-market/
• WIRED - https://www.wired.com/story/covid-language-translation-problem/amp

Thank you for listening and enjoy :)

SBT Localization is on a mission to save the Ukrainian language. This group of volunteers got into game localization to promote their language in games. And they're hoping to create a market for Ukrainian localization.

I spoke with Tetiana Cherednychok from SBT Localization. In this video, you'll find out:

▪ Why SBT Localization started with games
▪ Finding opportunities for localization
▪ How to recruit more volunteers
▪ Is translation a valid career in Ukraine
▪ Interacting with the community
▪ Why email notifications ruin your day
▪ Obsessed with... dark elves?!

This is episode 34 of my social practice, also known as The Localization Podcast :) #localization and #translation insight delivered to you by the power of voice, this time with Tetiana Cherednychok.

If you want to see our beautiful talking heads, head to YouTube https://youtu.be/E59k7Q4MGu4

Thank you for listening and enjoy :)

"You want the quality to be evaluated from the look and feel of it, not a score of 1 to 10". I thought this was a fresh approach to quality management. But how exactly does it work?

I went straight to the source - Sankeshwari Deo manages the linguistic quality at Autodesk. In this interview you'll learn:

▪ How to analyze the quality feedback
▪ First steps for setting up a quality program
▪ Dealing with country offices
▪ How to do RCA on quality issues
▪ Does self-certification work
▪ Quality of creative translations vs MT
▪ Translating 20k... in a day?!

This is episode 33 of my social practice, also known as The Localization Podcast :) #localization and #translation insight delivered to you by the power of voice, this time with Sankeshwari Deo.

If you want to see our beautiful talking heads, head to YouTube https://youtu.be/C8P6kNREW0w

Thank you for listening and enjoy :)

Localization News is here to report on: Why are some MT engines sexist • A recent translation mistake from IKEA... or was it a mistake? • How culture and context matter for translation.

We also talked about the DTP process, swear words, and personalities. Totally in the context of localization :)

Localization news was brought to you by Vera Richards (Akorbi), Ilan Bloch (Baguette), and me (Andrej Zito). Casual and authentic chat with little to no editing.

Sources:

• The Conversation - https://theconversation.com/amp/ai-could-be-a-force-for-good-but-were-currently-heading-for-a-darker-future-124941
• AdWeek - https://www-adweek-com.cdn.ampproject.org/c/s/www.adweek.com/retail/did-ikea-just-make-a-huge-translation-error-or-a-hilariously-clever-ad/amp/
• Slator - https://slator.com/academia/new-research-do-translation-equivalents-really-mean-the-same-thing/

Thank you for listening and enjoy :)