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Leverage for Entrepreneurs

Leverage for Entrepreneurs

By Mike Cooch

Build a business that gives you more freedom, more money, and more impact! Serial entrepreneur Mike Cooch is constantly on the hunt for strategies that give lifestyle entrepreneurs leverage to get more of what they really want.
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A Story to Illustrate the Power of a Brand

Leverage for EntrepreneursNov 11, 2022

00:00
00:60
A Story to Illustrate the Power of a Brand

A Story to Illustrate the Power of a Brand

I heard this story from a clip of a podcast and thought it was a brilliant way to illustrate the power of a brand.

I can't find who it was so I'm unable to give them credit...please let me know if you recognize the person that originally told it!

Mike

Nov 11, 202200:60
Be Disciplined About Your Money-Making Activities

Be Disciplined About Your Money-Making Activities

Every startup has to find their money-making activities and consistently execute them to get their economic engine firing!

Nov 10, 202200:31
RANT! The TRUTH About Being an Entrepreneur!

RANT! The TRUTH About Being an Entrepreneur!

Being an entrepreneur has become sexy.

But it's also hard damn work with a lot of risk, not just the fancy cars and yachts you see on Instagram.

Here's the truth about being an entrepreneur.

Nov 10, 202200:42
The Importance of Thinking Bigger (AKA: The $500 Million Dollar Party Episode)

The Importance of Thinking Bigger (AKA: The $500 Million Dollar Party Episode)

I just had a major breakthrough on a recent trip to Las Vegas that every entrepreneur needs to hear!

Jun 06, 202203:50
The #1 Way Sell Your Services Easier And Faster

The #1 Way Sell Your Services Easier And Faster

Services can be hard to sell.

Why?

Because they are intangible. Your prospect can't see them or touch them.

That's why DEMONSTRATING PROOF is the #1 way to make your services sell faster and more easily.


RESOURCES  

🟢 To get more information on how to start a digital marketing agency using the model described in this video, visit: https://servicesthatscale.com/start 

🟢 To learn the 14 automated, high-margin digital marketing agency services that Mike likes best, visit: https://servicesthatscale.com/14services 

🟢 To register for FREE Q&A calls with Mike Cooch, join our community at: https://labspecial.com/office-hours 

🟢 Get FREE access to Mike's course on the 7 key strategies he's used to start and scale Agencies to multiple seven-figures in revenue at https://servicesthatscale.com/growfaster 

🟢 If you'd like more of Mike's strategies on how to attract prospects and get your foot in the door with potential customers, visit: https://servicesthatscale.com/footinthedoor 

🟢 To learn more about his thoughts on HighLevel - what Mike believes is the #1 tool for Digital Agencies to use to deliver scalable, profitable services - and get a free 14-day trial to the software, visit https://servicesthatscale.com/highlevel 

STAY IN TOUCH! 🙌  

Subscribe to my Youtube Channel! https://www.youtube.com/c/MikeCoochYouTube

Facebook: https://www.facebook.com/groups/getlvrg/

Twitter: https://twitter.com/mcooch

Instagram: https://www.instagram.com/mike_cooch/

LinkedIn: https://www.linkedin.com/in/mikecooch/

Podcast: https://anchor.fm/lvrg 

Visit https://servicesthatscale.com for strategies to scale your Agency, freelance, or consulting business quickly and profitably.  

Visit  https://lvrg.com to discover growth strategies for lifestyle entrepreneurs that want more freedom, more money, and more impact.  

WHO IS MIKE COOCH? 🤔  

Mike Cooch, is a serial entrepreneur that has founded successful, seven-figure businesses in technology services, agency services, publishing, and ecommerce (and flopped on a variety of attempts as well…keepin’ it real!).  

His businesses have been named to the INC Magazine List of Fastest-Growing Companies three years in a row, and were also nominated as a Best Place to Work in their respective cities.  

He has an MBA from Babson College (the #1 ranked entrepreneurship school in the world 25+ years running – go Beavers!), where he has been a regular guest lecturer on the topic of ‘Managing a Rapidly Growing Business’, and a BS in Finance from Colorado State University.  

He has three children, is an avid skier, hiker and traveler, and is loving life in his adopted hometown of San Diego.  

His mission is to help other entrepreneurs build businesses that give them more freedom, more money, and more impact. 💯

May 18, 202200:43
Is a Recession Coming? Here's How to Survive (And Even WIN) If It Does!

Is a Recession Coming? Here's How to Survive (And Even WIN) If It Does!

Is a recession already here?! Some people are saying so.  

Interest rates are going up. 

The stock market is tanking. 

The tech market is in meltdown. 

And crypto is a total blood bath! 😬  

What can you do to survive - or even WIN - when it's all melting down??  

The reality is that many of the best businesses in history were started in recessions (my first successful business was started right as the economy tanked!).  

Here are three things to do:  

1. You MUST stay on offense psychologically!  

2. You MUST aggressively manage your 'personal economy'! 

3. You SHOULD start or build your own business or side-hustle so you have something that you are in total control of!  

I personally believe that EVERYONE should build an information business - selling digital products or doing affiliate marketing - as a side-hustle at a minimum! 💯  Information is one of the best products in the world, and the market for it only continues to grow - even when the economy stinks!   

Affiliate marketing allows you to sell and make money without having to create or fulfill your own products - a great way to get started and to add extra income to any business.  

If you want to learn more, check out the resources below. 👇🏻  

RESOURCES  

🟢 To get more information on the best online business and the best side-hustle for 2022 and beyond, and how to start an online business as a full-time business or side-hustle visit: https://lvrg.com/aro 

🟢 To register for FREE Q&A calls with Mike Cooch, join our community at: https://labspecial.com/office-hours 

STAY IN TOUCH! 🙌  

Subscribe to my Youtube Channel! https://www.youtube.com/c/MikeCoochYouTube

Facebook: https://www.facebook.com/groups/getlvrg/

Twitter: https://twitter.com/mcooch

Instagram: https://www.instagram.com/mike_cooch/

LinkedIn: https://www.linkedin.com/in/mikecooch/

Podcast: https://anchor.fm/lvrg 

Visit  https://lvrg.com to discover growth strategies for lifestyle entrepreneurs that want more freedom, more money, and more impact.  

WHO IS MIKE COOCH? 🤔  

Mike Cooch, is a “serial entrepreneur” that has founded successful, seven-figure businesses in technology services, agency services, publishing, and ecommerce (and flopped on a variety of attempts as well…keepin’ it real!).  

His businesses have been named to the INC Magazine List of Fastest-Growing Companies three years in a row, and were also nominated as a Best Place to Work in their respective cities.  

He has an MBA from Babson College (the #1 ranked entrepreneurship school in the world 25+ years running – go Beavers!), where he has been a regular guest lecturer on the topic of ‘Managing a Rapidly Growing Business’, and a BS in Finance from Colorado State University.  

He has three children, is an avid skier, hiker and traveler, and is loving life in his adopted hometown of San Diego.  

His mission is to help other entrepreneurs build businesses that give them more freedom, more money, and more impact. 💯

May 16, 202209:06
Quote of the Day: The Secret to Success in Life and Entrepreneurship!

Quote of the Day: The Secret to Success in Life and Entrepreneurship!

Today's Quote of the Day is, I believe, the key to success and happiness in life and as an entrepreneur:

"Learn to be thankful for what you already have, while you pursue all that you want." - Jim Rohn

That's a big claim, I know, but listen to this episode and I think you'll agree!

All the best,


Mike Cooch

LVRG.com

Nov 23, 202107:23
Quote of the Day: Hope is Not a Strategy

Quote of the Day: Hope is Not a Strategy

A good quote has the ability to get your attention, move you emotionally, and give you insights, clarity, and leverage that oftentimes get lost when you are dealing with the information overload of reading an entire book or listening to one rambling podcast after another.

That's why I love quotes, and I've used a 'Quote of the Day' for decades at my businesses and in my personal life to remind me of the most important lessons.

Today's quote of the day is "Hope is not a strategy"...one of my all-time favorites and one that I use very often.

I hope it's just as valuable for you!

All the best,


Mike Cooch

LVRG.com


Nov 22, 202103:39
How to Make the Right Decision Every Time
Jan 18, 202116:39
How to Use Micro-Targets to Hit Your Goals When Things Get Really Hard
Jan 14, 202108:30
How To Get More Freedom By Removing Friction From Your Business
Jan 11, 202113:14
10 Big Lessons from 2020 for Entrepreneurs
Jan 04, 202146:16
How To Build A Side Hustle You Love With Michael Booker - Founder of Bourbon Culture
Aug 24, 202039:24
Not Selling Enough? It May Not Be A SALES Problem At All! Here's How To Tell...
Aug 16, 202011:37
How to Build the Life and Business of Your Dreams with Nehal Kazim - Founder of AdPros.com

How to Build the Life and Business of Your Dreams with Nehal Kazim - Founder of AdPros.com

In this episode, I interview Nehal Kazim - one of my favorite entrepreneurs ever!

I first met Nehal when he was still in college. He was hustling to provide for his family while still in school and had come to my Sales Bootcamp event in Denver, CO to learn how to build a sales process to grow his business.

That kind of drive and willingness to invest in himself is what has always set Nehal apart from other people.

Since then, he's gone on to build a very successful Facebook advertising agency - AdPros.com.

But it's the WAY that he's accomplished his success that I think is most inspiring.

He is a perfect example of what I call a B.O.L.D. Entrepreneur (that stands for Business Ownership + Lifestyle Design - using your business to fuel the life that you want).

He has very deliberately designed his dream life and used his business to give him the ability to live it.

He's a true 'digital nomad', that is now living in Colombia. He's learned to dance the Salsa, and met the woman of his dreams. And most importantly, he's giving back to people in ways that will give him a huge impact.

This interview has SO MANY lessons for today's entrepreneur, and I think his story will inspire anyone with a pulse!

Be BOLD, take action, and get it done!

All the best,


Mike Cooch

LVRG.com

Jul 27, 202050:11
The 'Automatic Car Wash Lesson' for Entrepreneurs
Jul 20, 202005:36
Is This The #1 Killer of Growth Momentum for Entrepreneurs?
Jul 16, 202013:41
Entrepreneurs, here's the secret to getting a good night of sleep!
Jul 09, 202011:48
The 4 Step Process for Creating Winning Local Facebook Ad Campaigns

The 4 Step Process for Creating Winning Local Facebook Ad Campaigns

If you aren't advertising on the Facebook Ad platform, you're missing out on the most powerful and affordable tool to get more attention, leads, and customers that's ever been created!

But many local businesses have struggled with using Facebook Ads at one point or another - spending too much money and not getting the results they are looking for - so they give up.

You can't give up!

Use my 4 step process to create winning local Facebook Ad campaigns every time!

If you want more detailed step-by-step instruction on how to create your campaigns, check out my special offer at https://labspecial.com/localads .

All the best,


Mike Cooch

LVRG.com

Jun 26, 202021:27
The 3 Types of Small Business Customers...And Which Ones Are Best To Sell To And Why
Jun 18, 202015:10
The Rule of 8%: A Surprising Lesson To Profitably Scale Your Business
Jun 16, 202012:28
The Surprising Way to Maximize Profits At Your Business
Feb 03, 202005:14
When Should an Entrepreneur Take a Break? Here's Why I Took One, and How To Know If You Should Too.

When Should an Entrepreneur Take a Break? Here's Why I Took One, and How To Know If You Should Too.

Building a business can be an all-consuming combination of sprint and marathon for years on end - it's unlike anything else!

It's only natural that you may need to take a break at some point.

But when? And why?

And does that mean you're just going to sit on a beach for a year, or will you still do something else to be productive?

I took a break from focusing on growing my business for about 18 months, and it was really good for me.

I didn't stop working altogether, I just didn't focus on growth, which requires a different level of energy and focus than just maintaining.

In this episode I share why, and how to consider if and when a break is a good idea for you.

All the best,


Mike Cooch

https://lvrg.com/


Jan 07, 202010:57
Entrepreneurs: Here's The Most Important Lesson of the New Year
Jan 06, 202022:07
The Most Important Skill An Entrepreneur Can Master (It's NOT Sales!)
Apr 09, 201927:41
Four Reasons Why You Must Focus On A Vertical When Selling To Small Businesses
Apr 08, 201908:24
The #1 Factor Impacting Your Rate Of Profitable Growth
Jul 25, 201815:04
Entrepreneurs: Beware The 'Sales Prevention Department'!
Jun 15, 201819:22
How to Create a 'Growth Operating System' at Your Business

How to Create a 'Growth Operating System' at Your Business

I've been fortunate to build multiple seven-figure, very fast growth business in a variety of industries.

There is some luck that comes with that.

However, one of my favorite sayings is 'Hope is not a strategy'. I do everything I can to shift the odds in my favor.

The most important and reliable way I've found to do that in business is by utilizing what I call a 'Growth Operating System'.

A Growth Operating System is a combination of process, tools, and culture at your business that leads to consistent, predictable improvement in the key areas of your business that will lead to growth.

In this episode I cover how to create a Growth Operating System at your business in just a few simple steps.

I hope you find it valuable and look forward to hearing your feedback!
Jun 07, 201819:32
The 7 C's of Success - These Have Been Super Helpful For Me
Jun 04, 201819:11
You Don't Need 'MoonShot' Growth! Do This Instead!

You Don't Need 'MoonShot' Growth! Do This Instead!

The businesses that seemingly go from $1 Million in revenue to $1 Billion in revenue overnight are the ones that get all of the attention from the media.

Is that what you should be aiming for? Moonshot ideas and growth?

I don't think so. Here's what you should do instead.
May 23, 201806:43
Evaluating Technology For Your Business

Evaluating Technology For Your Business

Technology has so much promise to improve our businesses and our lives, but it can also be a huge pain, expense, and distraction.

How do you evaluate the technology to use at your business? When's the right time to rip out that old platform you are using, and replace it with something new? How often should you be looking at new technologies, versus staying focused on operating with what you have?

These are questions I addressed in this episode (recording quality sucks...sorry. I was on a hike!).
May 23, 201813:22
Collaborate vs Hire
Apr 21, 201806:06
Revenue Fixes Almost All Problems

Revenue Fixes Almost All Problems

Everyone knows that small business that has a far better product or service than the market leader, and yet the national competitor is crushing them. Why? Because the small business doesn't have the top line revenue to invest back into their business. A maniacal focus on top line revenue growth is mandatory for small businesses that want to win.
Apr 20, 201807:24
Entrepreneurs, Find Your People!
Apr 20, 201806:52
The Experience Economy

The Experience Economy

We are in the Experience Economy. Customers are looking for more than just tangible benefits from businesses - they want an experience. I discuss two ways to bake experiences into how you do business
Nov 06, 201704:59
Four Stories for Growth

Four Stories for Growth

Stories are incredibly powerful and important for fueling growth. In this episode I share Four Critical Stories to Develop For Your Business.
Nov 01, 201704:59
Attention Arbitrage

Attention Arbitrage

We are all fighting for the attention of our customers. Attention Arbitrage means finding ways to procure that attention for less than market rates. Here\u2019s a practical way to do that.
Oct 23, 201704:56
Overhead Absorbers

Overhead Absorbers

Certain processes in your business will rob your business of cash flow and growth. That\u2019s when we look to introduce overhead absorbers to get some of that cash back! Here\u2019s how.
Oct 20, 201704:58
How to Differentiate a Service

How to Differentiate a Service

Most businesses are service businesses. Unfortunately most of them get stuck being too similar to other services they compete with. So how do you differentiate a service? Here are a few specific ideas
Oct 03, 201704:58
Ad stinks? Work on the service

Ad stinks? Work on the service

This one is for you entrepreneurs running service businesses. I share 'The Service Business Ad Writing Acid Test' from Harry Beckwith's excellent book 'Selling the Invisible'. It's a critical lesson!
Oct 01, 201703:29
Critical Moments of Truth

Critical Moments of Truth

Every product has Critical Moments of Truth. These are moments in the customer experience where the customer is testing you, and if you fail at these moments you kill growth. Win, and growth speeds up
Sep 29, 201704:58
Celebrate Your Differentiation

Celebrate Your Differentiation

The key to an effective business strategy is differentiation. But being different isn't enough, you need to celebrate where you differentiate at every possible turn so your customers never forget.
Sep 25, 201704:58
Focus on the Process!

Focus on the Process!

Every entrepreneur has top-line revenue goals, but most don't have enough focus on the process of how they'll achieve those goals. Here's how to create a growth plan with a focus on the process.
Sep 20, 201704:58
A Great Strategy Has 3 Things

A Great Strategy Has 3 Things

Strategy can often seem like a distant concept to startup entrepreneurs, but it shouldn't be. A great strategy is critical to success! Here are the three things a great strategy must have.
Sep 18, 201704:57
Spend MORE to get customers!

Spend MORE to get customers!

Instead of focusing on the cheapest way to get new customers, what if you focused on being able to spend more than your competition so you can grow faster and steal market share?
Sep 07, 201704:38
Do Things That Don't Scale

Do Things That Don't Scale

Early in the founding of any new business or idea, its critical that you do things that don't scale. This is a concept made popular by Paul Graham of Ycombinator, and a critical lesson for growth.
Sep 05, 201704:53
Turn Expenses Into Profits

Turn Expenses Into Profits

Smart businesses look for ways to turn their expenses into profits, sometimes creating huge new opportunities along the way.
Sep 04, 201704:54
Leverage Channels for Growth

Leverage Channels for Growth

Channels are anyone or anything that has already gathered your ideal audience and will give you access to them. They are key to explosive growth!
Sep 01, 201704:41
Be 1, 2 or 3 or get out!

Be 1, 2 or 3 or get out!

If you aren't in the top three in business, you are left with the scraps! You must define a new category and win it!
Sep 01, 201704:53