Entrepreneurs: Beware The 'Sales Prevention Department'!

An episode of LVRG.FM

By Mike Cooch
Build a business you love! Serial entrepreneur Mike Cooch is constantly on the hunt for strategies that give lifestyle entrepreneurs what they really want: More Freedom, More Money, & More Impact.
More places to listen
Build a business you love! Serial entrepreneur Mike Cooch is constantly on the hunt for strategies that give lifestyle entrepreneurs what they really want: More Freedom, More Money, & More Impact.

More places to listen

The Most Important Skill An Entrepreneur Can Master (It's NOT Sales!)
In this episode I share with you what I believe is quite possibly the most important skill that you can learn as an entrepreneur…heck, as a human being! I’m also going to share with you some of the particular strategies and techniques that I have learned around maximizing the skill. This audio is from a video I recorded, that you can watch on my youtube channel here: Or read the blog post here: Let me know your thoughts! All the best,  Mike Cooch  LVRG  Stay in touch: Facebook Group:  IG: @getlvrg   Youtube:  LinkedIn:  Twitter: @mcooch  Website:
April 9, 2019
Four Reasons Why You Must Focus On A Vertical When Selling To Small Businesses
In this episode I share what I believe may be THE most important lesson I've learned about selling to small businesses: You MUST focus on a single vertical market (at least until you are doing seven-figures of revenue). There are so many benefits to doing this. In this episode I share four critical reasons why you need to make this decision to focus and go 'all in' on a single vertical if you hope to compete and thrive when selling to small businesses. I'd love to hear your thoughts! All the best,  Mike Cooch  LVRG  Stay in touch: Facebook Group:  IG: @getlvrg   Youtube:  LinkedIn:  Twitter: @mcooch  Website:
April 8, 2019
The #1 Factor Impacting Your Rate Of Profitable Growth
In this episode, I share what in my experience is the #1 factor impacting the rate of profitable growth at your business, particularly if you are running a service business of any type: Agencies, consultants, coaches, etc.  This single factor may seem obvious at first, and I think that's why entrepreneurs overlook it and don't give it enough attention. But it has tremendous 'downstream' impact throughout your business, and should be your focus, particularly in the earlier stages of your business.  Enjoy and let me know what you think!  All the best,  Mike Cooch  LVRG  Stay in touch: Facebook Group: IG: @getlvrg  Youtube: LinkedIn: Twitter: @mcooch Website:
July 25, 2018
Entrepreneurs: Beware The 'Sales Prevention Department'!
Entrepreneurs, beware the Sales Prevention Department! What is the Sales Prevention Department, you ask? It's the stupid things happening at our business that are causing us to lose sales we should otherwise win. And EVERY business has a Sales Prevention Department, whether you realize it or not. It could be that you have salespeople not properly following up on leads, information missing from your CRM that causes you to miss opportunities, broken processes that slow down your service delivery and cost you referrals, or nasty contract terms that are unnecessary and scaring away good clients. Or, unfortunately, it could even be you. Yes, even as the owner of your business, you are most likely doing things that prevent you from winning more revenue. It hurst, but it's true! In this podcast episode I discuss what you can do about it. Mike Cooch Founder
June 15, 2018
How to Create a 'Growth Operating System' at Your Business
I've been fortunate to build multiple seven-figure, very fast growth business in a variety of industries. There is some luck that comes with that. However, one of my favorite sayings is 'Hope is not a strategy'. I do everything I can to shift the odds in my favor. The most important and reliable way I've found to do that in business is by utilizing what I call a 'Growth Operating System'. A Growth Operating System is a combination of process, tools, and culture at your business that leads to consistent, predictable improvement in the key areas of your business that will lead to growth. In this episode I cover how to create a Growth Operating System at your business in just a few simple steps. I hope you find it valuable and look forward to hearing your feedback!
June 7, 2018
The 7 C's of Success - These Have Been Super Helpful For Me
In this episode I share the 7 C's of Success from the book The Art of Achievement by Tom Morris. This is a book I read years ago, but I found his 7 C's to be so clarifying for me that I wrote them down in my personal development journal and I've referred to them often ever since. No matter what new venture or journey you're considering - personally or professionally - having some sort of 'filter' to run your idea through is incredibly important. By doing so, you make sure that you are pursuing something that is really worthwhile and that will capture your full attention and energy. The 7 C's have been one of the best filters I've found. I hope you enjoy! Mike Cooch
June 4, 2018
You Don't Need 'MoonShot' Growth! Do This Instead!
The businesses that seemingly go from $1 Million in revenue to $1 Billion in revenue overnight are the ones that get all of the attention from the media. Is that what you should be aiming for? Moonshot ideas and growth? I don't think so. Here's what you should do instead.
May 23, 2018
Evaluating Technology For Your Business
Technology has so much promise to improve our businesses and our lives, but it can also be a huge pain, expense, and distraction. How do you evaluate the technology to use at your business? When's the right time to rip out that old platform you are using, and replace it with something new? How often should you be looking at new technologies, versus staying focused on operating with what you have? These are questions I addressed in this episode (recording quality sucks...sorry. I was on a hike!).
May 23, 2018
Collaborate vs Hire
One of the incredible benefits of more people becoming entrepreneurs is that you can find more ways to work with them that are a win-win that don't follow a traditional compensation model. Instead of hiring, find people that you can collaborate with. Not in all cases of course, but in more and more situations this is what we're doing, and the results are outstanding! Visit our website: Follow us on Instagram:
April 21, 2018
Revenue Fixes Almost All Problems
Everyone knows that small business that has a far better product or service than the market leader, and yet the national competitor is crushing them. Why? Because the small business doesn't have the top line revenue to invest back into their business. A maniacal focus on top line revenue growth is mandatory for small businesses that want to win.
April 20, 2018
Entrepreneurs, Find Your People!
Being an entrepreneur can be a very lonely road, which makes it critical that you deliberately find the people that understand you, can support you, and that give you energy. The harsh reality is that may not be your spouse, your sibling, or even your best friend. You must find your people! Thank you so much for tuning in! Visit us at Follow us at MORE FREEDOM. MORE MONEY. MORE IMPACT.™
April 20, 2018
The Experience Economy
We are in the Experience Economy. Customers are looking for more than just tangible benefits from businesses - they want an experience. I discuss two ways to bake experiences into how you do business
November 6, 2017
Four Stories for Growth
Stories are incredibly powerful and important for fueling growth. In this episode I share Four Critical Stories to Develop For Your Business.
November 1, 2017
Attention Arbitrage
We are all fighting for the attention of our customers. Attention Arbitrage means finding ways to procure that attention for less than market rates. Here’s a practical way to do that.
October 23, 2017
Overhead Absorbers
Certain processes in your business will rob your business of cash flow and growth. That’s when we look to introduce overhead absorbers to get some of that cash back! Here’s how.
October 20, 2017
How to Differentiate a Service
Most businesses are service businesses. Unfortunately most of them get stuck being too similar to other services they compete with. So how do you differentiate a service? Here are a few specific ideas
October 3, 2017
Ad stinks? Work on the service
This one is for you entrepreneurs running service businesses. I share 'The Service Business Ad Writing Acid Test' from Harry Beckwith's excellent book 'Selling the Invisible'. It's a critical lesson!
October 1, 2017
Critical Moments of Truth
Every product has Critical Moments of Truth. These are moments in the customer experience where the customer is testing you, and if you fail at these moments you kill growth. Win, and growth speeds up
September 29, 2017
Celebrate Your Differentiation
The key to an effective business strategy is differentiation. But being different isn't enough, you need to celebrate where you differentiate at every possible turn so your customers never forget.
September 25, 2017
Focus on the Process!
Every entrepreneur has top-line revenue goals, but most don't have enough focus on the process of how they'll achieve those goals. Here's how to create a growth plan with a focus on the process.
September 20, 2017
A Great Strategy Has 3 Things
Strategy can often seem like a distant concept to startup entrepreneurs, but it shouldn't be. A great strategy is critical to success! Here are the three things a great strategy must have.
September 18, 2017
Spend MORE to get customers!
Instead of focusing on the cheapest way to get new customers, what if you focused on being able to spend more than your competition so you can grow faster and steal market share?
September 7, 2017
Do Things That Don't Scale
Early in the founding of any new business or idea, its critical that you do things that don't scale. This is a concept made popular by Paul Graham of Ycombinator, and a critical lesson for growth.
September 5, 2017
Turn Expenses Into Profits
Smart businesses look for ways to turn their expenses into profits, sometimes creating huge new opportunities along the way.
September 4, 2017
Leverage Channels for Growth
Channels are anyone or anything that has already gathered your ideal audience and will give you access to them. They are key to explosive growth!
September 1, 2017
Be 1, 2 or 3 or get out!
If you aren't in the top three in business, you are left with the scraps! You must define a new category and win it!
September 1, 2017
Have an 'Uncommon Offer'
Tangible benefits + Uncommon Offering
August 30, 2017
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