The Margaret Fontana Media podcast launched in 2017. Episodes feature media expert, Margaret Fontana covering topics from film, media, marketing, public relations, production, business and more. She features guests from the film, advertising, business, and media industries. VisitMargaretFontanaMedia.com to learn more and listen to the full library of episodes.
💻Here's what happening across the social media landscape:
A study of 25,000 consumers across 30 markets showed engagement increasing 61% over normal usage rates. Messaging across Facebook, Instagram and WhatsApp has increased 50% in countries hardest hit by the virus. Twitter is seeing 23% more daily users than a year ago.
ON today's podcast I'm going to feature the below emerging discussions:
-Facebook Announces Shops For FB and Instagram
-Financial Industry New Social Media Best Practices
-TikTok Emerging As Top Platform
-Instagram Launches a Zoom Type Video Chat
Learn more: Connect with me at email@example.com
More than eight in 10 businesses are using video to engage consumers. Brands are seeing success in using video content on Facebook, Instagram and YouTube. A new study on small business marketer behavior reveals an increased focus on video marketing and as well as using videos to get found on search. Learn how producing brand video content can help increase your brand awareness, reach and overall consumer engagement. Get my quick and concise tips here on the podcast. Connect with me if you want to learn more and start optimizing.
Social media usage has soared during the global pandemic of Covid19/CoronaVirus. Facebook, Twitter, Instagram have seen up 61% increase in normal usage rates. Many brands are seeing ways social media has allowed them to have direct digital engagement with their consumers driving trust back into the ROI of social media. The future of social media will in turn evolve greatly along with technology and the needs to communicate during crisis.
With over 800 million active users worldwide and 20 million alone in the United States, its time to think about how to use TIKTOK in your social media strategy. Listen as I share some strategic thoughts on how most industries including highly regulated ones can navigate the hottest social media platform and use it successfully.
The power of social media allows your brand to communicate and keep your consumers informed and updated. The benefits of social media also include real time notifications, intervention, awareness and post event safety checks.
Is TikTok Part of Your 2020 Social Media Strategy? In this episode I discuss the latest news on how TikTok has reached over 1.5 billion downloads worldwide. "According to the latest data from Sensor Tower, the short video app has now exceeded 1.5 billion downloads worldwide, making it the third most downloaded, non-gaming app of the year (after WhatsApp and Messenger)." Many experts are pointing to the notion that Tiktok will rival Instagram and steal the Snapchat demographic. More to come on the benefits and use cases for TikTok in your digital media strategy.
Instagram announced starting Nov. 2019 LIKES will be removed across accounts in a sweeping change to depressurize the negative 👎 sentiment and pressure it’s created for young people. Listen as I discuss more on the notion of this really being about advertising and the true Facebook & Instagram advertising goals. What do you think? Weigh in on this episode, this could change the game for the influencers and big brands in a major way.
By 2020 more than 5 billion people will use social media. Listen to the latest content trends you should be focusing on to help build a stronger social media marketing strategy for your business and brand.
Social media is evolving daily, with aggressive shifts across all platforms such as Instagram, Facebook, Twitter, TikTok, and other key social platforms. Listen to my podcast here to learn what trends we will be focusing on for 2020.
How to be productive in your field or industry:
1. Educate yourself., do research.
2. Respect the process.
3. Surround yourself with those who are executing what you are striving for.
4. Write down five goals and try to accomplish one of them in a certain time frame, make them realistic.
5. Create a mindset that I can help you to become more powerful in making decisions this ultimately allows you to exercise your decision making muscle in what results in helping you to create more freedom.
Key Strategies To Building Your Brand Online:
1. Bringing Value To Your Consumers
2. Knowing Your Audience
3. Giving Your Brand A Voice
4. Building on Multiple Channels/Promoting
5. Developing Your Social Media Strategy
6. Creating & Monitoring Your Online Reputation
Did you ever wonder how people get those amazing jobs on film or on a TV show? Listen to my latest episode where I share my personal experiences in production and how an internship on a TV comedy pilot changed my life. Learn why networking and building great relationships are so important to your career.
Facebook is far from over... Learn which types of digital content perform best for Facebook along with times and engagement.
Via Social Media Today:
1. Video is the best performing post type
2. Evenings are the best times post
3. Weekends see the most engagement
4. Shorter posts perform better
💠Pre-Production Tips to Create Successful Video Content - Pre-production is an essential piece of creating any film or video. This process ca help determine important factors about your product such as: expectations, budget, locations, talent, marketing, and key strategic messaging. Having a plan for your video after it’s done is key to online marketing success for your brand.
💠Here are some reasons why video is such a strong element to add to your online brand marketing:
💠97% of marketers say video has helped increase user understanding of their product or service
💠76% say it helped them increase sales
💠47% say it helped them reduce support queries
💠76% say it helped them increase traffic
💠80% of marketers say video has increased dwell time on their website
📝 To learn more on how you can add video to your marketing strategy email me 💌 firstname.lastname@example.org
3 Tips To Promote Your Film on Social Media!
Creating a social media strategy is the key 🔑 in finding an supportive audience for your film project.
1. Photos- Take #BTS (Behind the Scenes) photos and lots of them, publish them throughout production with thoughtful captions. Be sure to use #trending hashtags.
2. Video- Using your smartphone, take cast and crew brief videos, highlighting either characters, plot, special guests, locations and themes. Videos perform the best for reach & Engagement in most social media platforms.
3. Social ambassadors - ask your cast & crew to promote your film 🎞 during pre and post production. Be sure they’re resharing content and using your branded film hashtag.
Want to learn more on how to promote your film without breaking the budget? 📧Contact email@example.com
Tips for Increasing Your Social Media Engagement 👩💻- promoting your brand through social media is key to increasing brand awareness and overall engagement. This translates to sales, awareness, brand preference, sentiment and conversions in all industry types. Learn why. Tune in now! 📲
Promoting your brand content daily on different social media platforms requires new content often, a great way to execute on this strategy is to turn the camera on yourself and start producing content for each platform you own. If you own a business, brand or provide services put a strategy in motion and use your content Ike a TV show. What’s on the show today? Keep your consumers and audience engaged this may result in sales, brand awareness and or attendance if you’re promoting an event.
Learn why it’s important to share your story with your audience. Being your authentic self can be powerful and could help your audience and consumers connect with your brand. Using video, multiple social media platforms and elements can amplify your message, brand, and or services.
Learn How Facebook Premiere and Youtube Premiere Differ and How They Can Help Support Your Business, Brand Or Project Through This New Video marketing & Promotion Tool. Time to start thinking like a Producer! 📺
Drive more traffic with a YouTube marketing strategy. Here are some tips on how it works: “Shoot short videos.
Create a branded channel. Be consistent with content production. Use analytics to understand what works. Use annotations to engage your audience.
Advertise with Google Ads. Promote your video.” Via Social Media Today
Listen to the Margaret Fontana Media podcast show as we discuss the latest in digital media and marketing this week as we approach 2019. New report our on key instagram stories tips and benchmarks. Then we talk about the biggest influencer marketing trends for 2019. Lastly, Youtube quietly added 100 films for free viewing, changing the game and becoming more versatile as a platform. "Nearly 20% of Youtube viewing is now done on TVs, either on smart sets with built in Youtube app or streaming players like Roku or Apple TV which bring the Youtube App to TV sets. By the way audio from laptop to audio on iphone quality, night and day.. Iphone way better. Just note.
What DIGITAL trends will dominate for 2019? Artificial intelligence, data management, user generated content, chatbots, messenger marketing, pay for play, video marketing and proving ROI are just a few topics you will see come to the surface in 2019. Everyone will need to become a technical digital marketer, self education in the space will become a requirement.
o, the Italian American Girl blog is coming up on 10 years!! How can that be possible? I remember when everyone was just started their online presence and the Italian American Girl served as my real world example of becoming digital and yet sharing more about myself and my upbringing. I truly learned how to become the digital media expert through becoming what they now called an influencer. I'm very proud of the partnerships, content and events I've promoted, or published over the years. I've met incredible people from our Italian American world and honestly we are all proud Americans celebrating our culture heritage. We all have history as immigrants, as our parents and grandparents. This country was built on the hard work of immigrants from all over the world, that's what makes America great.
"Instagram today announced IGTV, a standalone app for watching long-form vertical video that will also have a tab inside the flagship app. When you log in to IGTV, it will automatically begin playing vertical videos from people you follow, along with personalized recommendations from elsewhere in Instagram. Videos can be up to 10 minutes long to start, with larger accounts able to post hourlong videos. Over the long term, the company expects to let all users post videos of unlimited length" - Via Verge.
50% of all searches will be voice searches by 2020. Voice is a new medium. How should your brand approach this space? Key considerations needed for planning your brand’s future in voice and audio, identifying key opportunities to developing a full strategy.